Marketing news

• Palisades Media Group promotes Hwa-Shih Lee to SVP-digital marketing

  05-08-2016 23:30
  
  Full-service marketing agency Palisades Media Group has promoted Hwa-Shih Lee to the role of senior vice president-digital marketing.
  Lee, who joined the agency 10 years ago, previously served as vice president-digital director at the agency. Before joining Palisades, which is based in LA but has offices in San Francisco and New York, Lee served as vice president of e-business for online customer acquisitions at Citigroup’s CitiCards.
  According to Palisades, her appointment comes on the he
  
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• Dogs flood a room to synchronize swim for Farmers Insurance

  05-08-2016 21:59 via campaignlive.co.uk
  
  New "We Know From Experience" ad will air during the Olympic Games
  
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• Don’t market your brand. Live it.

  05-08-2016 21:53
  
  Here’s a familiar scenario. Your client/agency brand team has worked tirelessly to develop a new brand positioning. The consumer research backs it up. The data backs it up. The whole team gives a knockout final presentation to the CMO and she buys it 100%.  She sells it to the CEO and everyone is very excited about the possibilities.
  But typically, here is what happens next. The brand positioning makes it onto a creative brief. A campaign idea is developed. At best, all agency partner
  
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• Subway gets its first logo update in 15 years

  05-08-2016 20:54
  
  Subway has updated its logo for the first time in 15 years, marking the sixth time the brand has changed its logo in its 50-year history.
  According to Subway, the “fresh, contemporary” logo was created by the brand’s creative team in partnership with a variety of design partners. The sandwich chain has also introduced a symbol to go along with the updated logo, and both will begin to appear in Subway restaurants, communications and digital experiences worldwide early next year.
  
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• From Syria to Rio: Visa shares refugee’s journey during Olympics opening ceremony

  05-08-2016 20:27
  
  Visa, the official payments partner of the Rio Olympic Games, has debuted a powerful spot that chronicles the journey of Olympic swimmer and Syrian refugee Yusura Mardini, who lives and trains in Berlin, Germany.
  In escaping the Syrian war, Mardini heroically assisted in pulling her boat with 17 more refugees to safety in the Mediterranean Sea. “The Swim,” an excellent 30-second spot, will debut during tonight’s opening ceremonies of the Olympic Games, and was created by BBDO N
  
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• Creating a culture of transparency

  05-08-2016 18:57
  
  The Drum hosted its inaugural US Digital Breakfast Briefing, where attendees interacted with panelists to debate some the burning issues in the programmatic landscape.
  This was hosted in the wake of the Association of National Advertisers (ANA), who issued guidelines to its members (i.e. brand-side marketers) on measures to take in order to ensure further transparency in the landscape, and an issue that helped frame the conversation (see video above).
  The course of the debate saw panelist Michae
  
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• DC Thomson closes editorial office in London, marking end of Fleet Street journalists

  05-08-2016 18:56
  
  DC Thomson, publisher of the Sunday Post, the Dundee Courier and the Aberdeen Press & Journal plus, is closing its editorial office in London.
  Its two London-based journalists, Gavin Sherriff and Darryl Smith, along with a journalist working in the north of England, are leaving the publisher.
  Three new roles – an investigations co-ordinator in Glasgow, and two news and features reporters in Edinburgh and Inverness – are being created, meaning there is no overall jo
  
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• A word from some of The Drum’s Digital Trading Awards US judges

  05-08-2016 18:41
  
  The Drum is preparing to host its inaugural Digital Trading Awards in the US next month where assembled industry luminaries will meet to recognize and toast best practice in the use of automated digital media placement.
  Also known as ‘programmatic advertising’, the practice is being dubbed ‘the new normal' by those at the forefront of the industry, yet with over half of all online display ads being served with such technology, programmatic teams often toil with little recogniti
  
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• Ferrero commits £4.9m to Thorntons media push ahead of relaunch

  05-08-2016 18:20
  
  Confectionary group Ferrero is to invest £4.9m in media spend to promote the relaunch of high street chocolate retailer Thorntons, a year since acquiring the company in August 2015. Thorntons will screen its first TV advert for seven years on 4 November, running for six weeks as part of its 2016 festive campaign.
  Ferrero expects the advert to reach 30 million people within the first two days. The campaign will also include a £280,000 spend on press and £150,000 on cinema advert
  
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• Undervalued or promiscuous? CMO turnover reaches its highest ever level

  05-08-2016 18:17
  
  Marketers are on the move, with Snapchat, Twitter and Morgan Stanley among the many companies who hired new chief marketing officers in the the first six months of the year alone.
  The moves come as a report by Russell Reynolds Associates highlights that the turnover of CMOs in the US is at its highest record since the company began recording all major appointments fours years ago, illustrating the pressue top marketers are under on both sides of the Atlantic.
  The firm says that there were 1
  
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• Controversy and legacy: What the endurance of the Olympics movement can teach brands

  05-08-2016 18:11
  
  Sport is no stranger to scandal… from doping athletes to corruption at Fifa's top table. This leaves trust in short supply, and excitement surrounding global superstars – like Usain Bolt – can be like a short-term sticking plaster. As fans, we all know the tarnish that scandal leaves in our minds, but what about the impact it has on long-term brand associations and sponsorships?
  Take football for example. We’re still riding high on the Leicester City fairy tale, but Fifa
  
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• Starbucks faces an uphill battle as it wades into tea market with iced teas push

  05-08-2016 18:06
  
  Starbucks originally announced it would be bringing its Teavana range, which includes shaken iced teas as well as hot teas and lattes, to the UK in April this year. The coffee brand acquired the brand in 2012 and says it has made over $1bn in sales since launching in the US.
  While the iced teas are rolled out this summer, the hot teas and lattes will be introduced into UK stores in autumn. Its campaign for the iced teas launched last month, will run throughout the whole of August and be supporte
  
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• CNN overhauls its native ads to strengthen its ‘premium of premium’ ads

  05-08-2016 17:48
  
  Native isn’t the future it’s already taking over CNN’s commercial strategy, with the publisher accelerating efforts to earn more from what it calls “the premium of premium” ads in a move that will pave the way for programmatic native.
  To do this, CNN International Commercial (CNNIC) has partnered with native advertising platform Sharethrough. The platform allows publishers to manage and execute full-stack native advertising strategies in the same way that they
  
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• Misplaced priorities? Rio 2016 gif ban proves how out of touch the IOC has become

  05-08-2016 17:40
  
  So the International Olympic Committee (IOC) has placed a ban on gifs, eh? If you're not an official media partner of the Games, but your audience expects you to be covering the Games in a way that they can relate to, engage with and share, you can't if it means using any “sound or moving” images or content anywhere on your network.
  Well that's just great, how very inclusive and representative of the Olympic spirit.
  One of the saddest things about this news is that I wish I could say
  
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• #Rio2016 Ad of the Day: Camelot gets behind Team GB ahead of the Games

  05-08-2016 17:16
  
  With the 2016 Olympic Games but hours away here’s hoping Team GB can emulate the success its emotive ‘#IAmTeamGB’ push from Camelot has had in The Drum’s Creative Works Rio special.
  Created by ITV Creative and ITV AdVentures, with production from ITN Productions and Art&Graft, the animated campaign shows the transformative power National Lottery funding has had on British sport.
  Debuted mid-July, the 40-second spot sees lottery tickets and scratch cards unearth themse
  
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• Betfair unveils first campaign with Lucky Generals

  05-08-2016 17:10 via campaignlive.co.uk
  
  Betfair has unveiled its first campaign since appointing Lucky Generals as its lead creative agency in May.
  
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• Hey brands – kids are laughing at your Snapchats

  05-08-2016 17:07
  
  Keeping up with kids week by week is almost impossible, so imagine what can change in four years.
  At the London 2012 Olympics, Snapchat was less than a year old. To most people it was something to do with sexting. This year, whether it's the Olympics, the Euros, the Oscars or the US election, Snapchat has become the prime battleground for kids’ attention. Problem is, most adults can’t get their heads around it. So as researchers, here’s what we’ve learned by talking to ki
  
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• Pitch Consultants: Digital Designer | Creative | Leeds

  05-08-2016 16:57
  
  £24000 - £32000 per annum:Pitch Consultants:
  Digital Designer looking to work for the agency no one can stop talking about? This is one of the best digital creative positions around at the moment. The agency need very little selling in they are quite simply the one you want to work for.
  Leeds
  
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• Durex urges those at Rio 2016 #DontShareZika with timely STI awareness campaign

  05-08-2016 16:43
  
  As the 2016 Olympic Games kick off tonight (5 August), healthcare brand Durex has teamed up with the International Planned Parenthood Federation (IPPF) to make the world aware that Zika is a sexually transmitted disease through new campaign #DontShareZika.
  Created by Premier, a new animated film released today plays on the idea that while people are now sharing more than ever before through social media, those visiting a Zika prevalent area should avoid sharing the disease by using a condom.
  Dur
  
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• West Ham forever blowing Heineken bubbles signing 5 year drinks partnership

  05-08-2016 15:53
  
  West Ham United has teamed up with Heineken for the next five years as the club gets settled into its new home ground, the Olympic Stadium.
  The Dutch brewery is now the official beer and cider partner with exclusive distribution rights in it’s 80,000 capacity stadium – granting a lucrative new customer base for the brand.
  Amstel, Foster’s, Birra Moretti, Bulmers and Strongbow will also be available from vendors in the stadium concourse or in the hospitality suites.
  West Ham Uni
  
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• A behind the scenes look at #LikeAGirl campaign directed by Nanette Burstein

  05-08-2016 15:38
  
  American film and television director Nanette Burstein has expressed her excitement about the latest iteration of Always' #LikeAGirl campaign. The ad, which was launched ahead of the Olympics, promotes girls and women in sport after figures showed once girls hit puberty at least half quit their sport activities.
  In a director's interview of the campaign, the ‘Going The Distance’ director explained why she thinks the ad is so important for young girls everywhere. She said: &
  
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• GoDaddy will sponsor a live-streamed native ad this weekend at the BlogHer Conference

  05-08-2016 15:30
  
  At the SheKnows Media BlogHer Conference in LA this weekend, five female entrepreneurs will have the chance to pitch their ideas to a panel of judges – and GoDaddy will be live-streaming the event as a native ad unit.
  The competition will run as a native advertisement across SheKnows Media, which includes sites like HelloFlo and StyleCaster, as well as other publishers. GoDaddy is the premier sponsor of the event, called ‘The Pitch,’ and its senior vice president of presen
  
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• Branded Video Review with RedPill: The best of Rio 2016

  05-08-2016 15:17
  
  Every fortnight, RedPill reviews three new or relevant branded videos and assesses the reasons behind their social performance. RedPill’s rating system scores videos across five categories (awarding a maximum of 20% for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100%.
  In honour of the Rio Olympics opening this weekend, we’ve decided to take a look at the campaigns revolving around the largest sp
  
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• Bookatable launches first major campaign to get Londoners to abandon takeaways

  05-08-2016 15:01
  
  Restaurant booking service Bookatable has launched its first above the line campaign to encourage Londoners to eschew takeaways and enjoy eating out in the city.
  The multi-million pound campaign aims to position the platform as the gateway to getting out more and the ‘antidote to the modern day takeaway’. The creative, which will run across out-of-home roadside panels in the capital, London buses and London Underground, as well as digital, online and social media, contrasts the exper
  
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• Basel catches tourists with Pokemon Go Pikachu revenge prank

  05-08-2016 14:57
  
  Brands continue to piggy back the Pokemon Go phenomena for an association with the game millennials can’t seem to get enough of. However the city of Basel is one of the few standing head and shoulders above others with its content.
  The Swiss city’s tourism agency, Basel Tourismus, created a beautifully-shot Pokemon Go video that sees pranksters dressed in Pikachu onesies enact their revenge upon trainers.
  The video has ramped up an impressive 65m views on Facebook and just shy of a m
  
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• The NUJ calls out “delusional” Johnston Press CEO after shares fall to an all-time low

  05-08-2016 14:47
  
  Johnston Press chief executive Ashley Highfield has come under fire from the National Union of Journalists (NUJ) on his disinvestment strategy for the publisher after the valuation of its portfolio was slashed by almost half.
  Yesterday (4 August) the company cut the valuation of its title and print assets by 45 per cent to £224m and increased its debt to £209m, up from £183m a year ago.
  Johnson Press, which own 200-plus titles in the UK, said its adjusted pre-tax profit for the
  
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• BT’s media business stays with GroupM as new division of agency is opened

  05-08-2016 14:45
  
   
   
  BT has kept its media business with GroupM. The move will see a new division of the agency, dubbed ‘Team Connect’, created to service the £100m account.
  It comes as BT seeks greater unity in its media planning following the buy out of EE.
  Although BT intends for both it and EE to operate as separate entities, when it comes to the media planning it has asked Maxus (which handled BT prior to the merger) and MEC (which managed EE) to unit at the former’s o
  
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• Spain's RTVE provides extensive virtual reality coverage of female athletes for Olympics

  05-08-2016 14:25
  
  With the 2016 Summer Olympics in Rio about to begin, Spanish pubcaster RTVE launched 'Vive Río: Heroínas' on July 20th, a virtual reality app that provides viewers with a 360° experience of how some of the country's best female athletes train. The app is available for iOS and Android devices, HTC Vive, Oculus Rift and Samsung Gear VR, and at a dedicated website. 'Vive Río: Heroínas' is a collaboration of the RTVE Lab and inMediaStudio.
  The project includes five 36
  
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• RTVE's athletes coverage in virtual reality

  05-08-2016 14:25
  
  With the 2016 Summer Olympics in Rio about to begin, Spanish pubcaster RTVE launched 'Vive Río: Heroínas' on July 20th, a virtual reality app that provides viewers with a 360° experience of how some of the country's best female athletes train. The app is available for iOS and Android devices, HTC Vive, Oculus Rift and Samsung Gear VR, and at a dedicated website. 'Vive Río: Heroínas' is a collaboration of the RTVE Lab and inMediaStudio.
  The project includes five 36
  
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• What do the Olympics mean for sport sponsorship in the digital age?

  05-08-2016 14:00
  
  The Rio 2016 Olympics offers brands and agencies the opportunity to draw large audiences and capture the public moodIn an era where people try to block and avoid ads, look for experiences, and trust their peers more than advertising messages, sponsorship plays an increasingly important role in allowing brands to get among those conversations. That’s why the Olympics – which brings the spotlight to sports and event sponsorship – is the ideal time to reflect on sponsorship in the
  
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• The Olympics and sport sponsorship in the digital age

  05-08-2016 14:00
  
  The Rio 2016 Olympics offers brands and agencies the opportunity to draw large audiences and capture the public moodIn an era where people try to block and avoid ads, look for experiences, and trust their peers more than advertising messages, sponsorship plays an increasingly important role in allowing brands to get among those conversations. That’s why the Olympics – which brings the spotlight to sports and event sponsorship – is the ideal time to reflect on sponsorship in the
  
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• Digital Gurus: Community Manager - Football

  05-08-2016 12:28
  
  £22000 - £26000 Per Annum + benefits:Digital Gurus:
  An exciting Social & Digital Broadcaster is looking for a talented Community Manager to become the voice of leading brands including an exciting football project.
  London
  
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• Building magic moments: How to be a leader in CX

  05-08-2016 12:23
  
  Customer experience has become a popular buzzword in 2016 - right up there with ‘digital transformation’ and ‘digital disruption’. Most of us know it’s likely to impact every area of our business, that it might have something to with social, and needs to be at the top of our very long list of customer-obsession strategies (along with finally proving that social engagement actually does drive value in the long-run).
  But what exactly does customer experience mean? How
  
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• Netflix gremlins see Aziz Ansari subtitles upstage David Attenborough as narrator of Planet Earth

  05-08-2016 12:19
  
  A Reddit user shared bizarre scenes after subtitles from an Aziz Ansari stand-up gig overlapped BBC’s Planet Earth following a minor Netflix glitch.
  Reddit user benmeiri84 posted a slew of images to Imgur spreading the resulting hilarity that encompasses nature documentary Planet Earth when melded with Ansari subtitles - discussing everything ranging from masturbation to Biggie Smalls and Tupac’s faked deaths.
  The resulting accident could be sold on as a feature by Netflix judging by
  
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• Amazon Prime Air branded cargo plane takes off

  05-08-2016 11:45
  
  Amazon’s preoccupation with the skies shows no sign of abating with the e-commerce giant launching its own Prime Air branded cargo plane to ferry goods around the globe.
  Amazon One received its public debut at Seattle’s SeaFair Air Show on Friday in the form of a customised Boeing 767-300 operated by Atlas Air, Amazon’s existing air cargo services provider.
  The first plane in what Amazon hopes will become a fleet of up to 40 leased planes, the aircraft is the first tangible sig
  
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• Virgin Media, Under Armour and more cash in on Rule 40 changes ahead of Rio 2016, whilst Oiselle takes a stand

  05-08-2016 11:40
  
  Coca-Cola, McDonald’s, P&G and more have long benefitted from their official partnership with the Olympic Games, ruling the roost over non-official sponsors who – until now – have been prevented from using athletes in their marketing in the run up to and during the games.
  However, thanks to recent changes by the International Olympic Committee (IOC) relaxing Rule 40 brands no longer have to be official sponsors of the games or Olympic teams (e.g. Team GB) to capitalise on t
  
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• UK Partnership Panel pushes partnerships to the forefront of campaigns

  05-08-2016 11:36
  
  The UK Partnership Panel is an impartial body representing partnership marketing within the advertising and marketing community.
  The panel is made up of partnership experts from a range of industries including TV, media, consumer product, tech, telco and not-for-profit, who in turn provide a cross section of experience with a well rounded view of Partnership Marketing.
  The panel exists to share knowledge, best practice and insight into the discipline, with the view to encourage outstanding partn
  
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• Beijing 2022 Winter Olympics announces open call for logo designers

  05-08-2016 11:32
  
  The Beijing 2022 Winter Olympic and Paralympic Games has launched a global logo design competition and is asking designers to create an emblem for the Games that will become an 'internationally recognisable symbol'. 
  The brief for the design is to develop a logo based on 'people’s creative ideas, inspirations, wisdom and suggestions pooled from all walks of life'. Additionally it should serve as 'a window to demonstrate the Chinese image to the world'. 
  The committee is
  
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• National Lottery offers personal messages on Twitter as part of 'I Am Team GB' campaign

  05-08-2016 11:25
  
  Camelot, operator of The National Lottery, is offering up a personal message from Olympic Team GB athletes in partnership with EchoMany.
  The new campaign will deliver personalised tweets from National Lottery funded Olympians such as Greg Rutherford and Nicola Adams to their supporters who use the hashtag #IAmTeamGB.
  Those who receive a response will be sent a short video clip or an image from the athlete thanking the tweeter for their support during the Olympics and the Paralympics.
  Tim Redgate
  
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• Facebook clamps down on News Feed clickbait

  05-08-2016 11:22
  
  Facebook has stepped up its war against so-called clickbait, attention grabbing headlines embedded in its news feed which lead to pointless stories, by adjusting its aggregator to reduce the number of articles likely to mislead or annoy members.
  This follows an exhaustive study of the problem by the social media giant which analysed ‘tens of thousands’ of headlines to identify the key characteristics of clickbait to actionable factors.
  As a result the social media platform has come u
  
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• Nearly half of the UK want brands to spread British values on the continent - the EU disagrees on what these values are

  05-08-2016 11:18
  
  Attitudes to the Brexit vote in the UK are slowly improving and in this new environment nearly half of British consumers believe brands should be communicating positive British values, according to a report.
  Consumer research from JWT claims that 45 per cent of the UK public wants their brands to spread British values throughout Europe despite the Brexit.
  The public also wants supposedly British brands to put their money where their mouths are and support local economies by h
  
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• Alternative therapy provider fined after claiming it could reduce HIV infections

  05-08-2016 11:17 via campaignlive.co.uk
  
  A provider of alternative health therapies has been prosecuted for breaking responsible advertising rules after claiming one of its products could reduce HIV infections.
  
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• Offline, online, in-store and over the phone: We’re all experience designers now

  05-08-2016 11:09
  
  Service Design. Immersive Design. Interaction Design. Experience Design.
  The 21st Century communications agency is awash with modifying nouns, and it seems like everyone wants to rebrand themselves as a designer. My plumber now offers her services as a liquid flow designer, and my cleaner has just doubled his rates on the back of a rebrand as a hygienic environment designer. 
  For those us who make a living bringing order to chaos by the application of branding,
  
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• WWF is eyeing up engagement-heavy experiential to cut through the saturated fundraising market

  05-08-2016 11:08
  
  “One of the problems we have with WWF is most of our work is a long way away - it's on the other side of the world,” Hartnell told The Drum. “People love animals, but they don't really understand the work on the ground.” 
  To combat this geographical issue, WWF has taken a big step for a charity – it’s invested heavily in a consumer facing fundraising mechanic. Tapping up live agency Because, which has previously worked on virtual reality experiences for t
  
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• Nissan pretends to be the world's worst sponsor in Team GB prank

  05-08-2016 11:02 via campaignlive.co.uk
  
  Nissan is set to air a comical TV spot tonight as the Rio Olympics kicks off, in which it asks Team GB athletes to push the brand in ridiculous ways during the games.
  
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• Creative Works: Rio2016 special featuring P&G, Channel 4, Virgin Media, Team GB, DFS and more

  05-08-2016 11:00
  
  From Usain Bolt to Team GB and Superhumans, brands have been getting creative with their Rio 2016 campaigns.
  To mark the start of the Olympic Games, The Drum has pulled together an opening ceremony of its own featuring the best ads from official and non-official Games sponsors. 
  Scroll down to take a look at spots from around the world, and vote for your favourite to be crowned our Ad of the Day before 4pm today (Friday 5 August).
  Wieden+Kennedy: Procter & Gamble 'Thank Y
  
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• Netflix brushes aside pricing and membership fears with optimistic vision

  05-08-2016 10:59
  
  Netflix has dismissed analyst concerns that it may have peaked after posting a disappointing increase in membership over the second quarter, when new members fell well short of a targeted increase of 2.5m, by stating that it would be wrong to become ‘too focussed’ on one quarter’s results.
  Speaking to the BBC chief executive Reed Hastings said: “We grew in the second quarter from 81 to 83 million members; it wasn’t as much as we were hoping for but it was still grea
  
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• Global stories of the week: Sprite under fire for sexism, Facebook poaches agency exec

  05-08-2016 10:48 via campaignlive.co.uk
  
  Coke removes sexist ads in Ireland, APAC drags down Group M's global forecast and a top exec from Grey Mumbai heads to Facebook.
  
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• Olympic bosses ban unofficial media from using GIFs of the Games

  05-08-2016 10:34
  
  Sports broadcasters looking to capture the best moments of Rio 2016 in a GIF will draw the ire of Olympic bosses after it emerged they are banned as part of a wider attempt to protect its commercial value.
  The International Olympic Committee (IOC) has banned all media except for those holding rights from sharing “sound or moving” images or content from this year’s games.
  It stipulates: “The use Olympic material transformed into graphic animated formats such
  
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• Nissan pranks athletes at kitting out ceremony ahead of Rio Olympics start

  05-08-2016 10:20
  
  Nissan has marked the official start of the Rio 2016 Olympics with a tongue in cheek campaign ostensibly intended to encourage Team GB and Paralympics GB athletes to help promote the Nissan Leaf.
  Recruiting two actors to play the role of executives, the official automotive partner of the British team filmed the reaction of medal hopefuls to a series of bizarre requests such as asking one athlete whether they could imitate the Leaf’s start up sound when preparing for the athletics.
  Other at
  
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