Marketing news

• Nonprofit 1,000 Days opts for humor over heartstrings in campaign to fight malnutrition

  03-08-2016 23:29
  
  Nonprofit 1,000 Days, an organization that is working to fight malnutrition in children around the word, has released an adorable campaign that shows viewers what it would look like if babies could advocate for other babies.
  The centerpiece of the campaign is a two-minute video that is narrated by an adult man but told from a baby’s point of view. In the video, the baby agonizes over the fact that he is able to eat a healthy diet while there are other babies out there that aren’t get
  
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• Bright-eyed and full of energy, PS260 heads west to LA, taps Carol Dunn to lead effort

  03-08-2016 21:20
  
  There’s a new outpost out west for post-production company PS260. The company behind some of the ad industry’s top commercials, including for clients Omnicom, Interpublic, WPP, AT&T, Bank of America, JetBlue, Acura, Google and M&M’s, is now holed up in an iconic home near the canals of Venice, California, with a new executive producer in tow.
  Carol Dunn will head up the west coast office of the New York-based editorial and post-production company, helping build client r
  
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• US Creative Work of the Week: Tommee Tippee asks moms to donate their old bottles to baby zoo animals

  03-08-2016 20:26
  
  Last year, Tommee Tippee took a stand against unsolicited parenting advice by turning baby books & articles into wipes for parents to clean their baby’s butt with. This year, the brand is back with another clever campaign that asks mothers to donate their old baby bottles to newborn zoo animals since Tommee Tipee’s Ultra Bottle is “the only bottle you’ll ever need.”
  Created by McCann New York, the campaign – called ‘The Cutest Cause’ – wa
  
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• Suicide Squad fans angered by negative reviews launch petition to shut down Rotten Tomatoes

  03-08-2016 19:12
  
  The latest DC Comics movie Suicide Squad has been slated by reviewers ahead of its release on Thursday (4 August), leading avid fans to start a petition demanding the closure of review site Rotten Tomatoes.
  The petition was started by Abdullah Coldwater, who wrote “Critics always give The DC Extended Universe movies unjust Bad Reviews… and that Affects people's opinion” (sic), after critics on the site gave Suicide Squad a rating of 35%.
  The critics consensus read: “Suic
  
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• Despite its high-profile rift with AdBlock Plus, publisher Axel Springer has invested in ad blocking startup

  03-08-2016 18:52
  
  Despite engaging in a high-profile spat with AdBlock Plus, it has come to light that German publisher Axel Springer has invested in a Berlin-based ad blocking startup.
  The European digital publishing house, which owns the likes of Business Insider and eMarketer, confirmed to The Drum that it has stumped up to help fund the growth of internet security firm Zenguard.
  Zenguard specialises in security software, but one of its tools ZenMate pulse equips users with a free ad blocker.
  Axel Springer has
  
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• Maurice Levy’s memo to Publicis staffers says he hopes Kevin Roberts learns a lesson

  03-08-2016 18:16
  
  Maurice Levy, chief executive at Publicis Groupe, has sent an email to staff across the company saying he hopes Saatchi chairman Kevin Roberts will “learn from this unfortunate incident”.
  Levy said they had worked “very closely and amicably together for 16 years” and that Roberts had “also greatly contributed to the Groupe, particularly throughout the early years.”
  Roberts was suspended earlier this week after making a number of controversial comments during a
  
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• Brand Recruitment: PR and Social Media Executive (4 days a week)

  03-08-2016 17:51
  
  £26000 per annum:Brand Recruitment:
  PR and Social Media Executive (4 days a week), St Albans -A highly successful and growing organisation are now looking for a passionate PR and
  St. Albans
  
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• Lead generation and gated content – latest Marketoonist

  03-08-2016 17:50
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
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• Gallop says Publicis Groupe would have made a better statement in firing Roberts

  03-08-2016 17:43 via campaignlive.co.uk
  
  Cindy Gallop, the gender diversity activist, has said that Kevin Roberts, who resigned from his post as executive chairman at Saatchi & Saatchi today, should have been fired.
  
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• Brand Recruitment: Digital Content and Social Media Manager

  03-08-2016 17:40
  
  £50000 per annum + benefits:Brand Recruitment:
  Digital Content and Social Media Manager, Slough -A major and highly respected manufacturer that operates across several industry sectors is
  Slough
  
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• Wayne Rooney testimonial set for Facebook Live kickoff to become the first live streamed fixture between Premier League teams

  03-08-2016 17:38
  
  Facebook is to set a sports streaming landmark by becoming the first company to stream a match between two English Premier League teams.
  England forward Wayne Rooney will tonight (3 August) face off his old team Everton in a testimonial match available to all Facebook users across the globe.
  The match, which commences at 8pm, will pay tribute to the Manchester United stalwart with the proceeds to be distributed via the Wayne Rooney Foundation to the NSPCC, Claire House Hospice, Alder Hey Childre
  
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• Instagram stories: Snapchat imitation or a statement of intent?

  03-08-2016 17:30
  
  In a move strikingly similar to its rival Snapchat, Instagram has launched ‘Instagram Stories’, a feature that will allow users to share all the moments of their day, without having to post directly to their profile.
  Stories disappear after 24 hours, while reactions and conversations stay private. Users can also be selective of who they want to send their story to, with incoming ‘Stories’ highlighted at the top of a feed.
  Targeting brands
  Although the update has only bee
  
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• Why context is as vital as creativity for a brand’s ability to communicate

  03-08-2016 17:22
  
  Among other vogue vernacular, ‘engagement’ is perhaps the single most relevant word for the digital age – and possibly the most misrepresented. In pursuit of the occupation or attraction of someone’s interest or attention, we have the capacity to yield enduring success or irrecoverable intrusion.
  It’s rare for people to make instant declarations of loyalty to a brand. Or to anything. Yet many would suggest the majority of advertising executives remain stitched into
  
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• Brand Recruitment: Senior Paid Social Media Executive

  03-08-2016 17:10
  
  £35000 per annum:Brand Recruitment:
  Senior Paid Social Media Executive, Dunstable -Our client who is a world renown global corporation and market leader within the leisure and tourism
  Dunstable
  
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• Would you hire a marketer without a formal qualification in marketing?

  03-08-2016 17:09
  
  Zoe Burns-Shore, head of brand and marketing, First Direct
  I would definitely not be put off hiring someone if they didn’t have a marketing qualification. My team is a real mix of people with and without formal qualifications.
  I also don’t believe that formal study gives you a stronger appreciation of aspects like segmentation or brand equity. It might give an idea of the theory that sits behind these areas but in practice it’s just as easy to grasp the principles of segm
  
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• Sizmek taken over by Vector Capital in all-cash deal worth $3.90 per-share prompting law firm investigation

  03-08-2016 17:09
  
  Ad tech firm Sizmek has been snapped up by tech-focused private equity firm Vector Capital.
  The acquisition will see Vector Capital take control of Sizmek by the end of the year in an all-cash tender deal worth $3.90 per share.
  Sizmek’s president and chief executive officer, Neil Nguyen, said the move would provide the company with the “resources and flexibility” to execute its long-term growth strategy.
  “We are excited to partner with Vector and believe this transac
  
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• Top marketers on the future of programmatic

  03-08-2016 16:56
  
  New tech is ramping up efficiency for marketers in all areas, not least the advertising space. Programmatic display advertising allows brands to target adverts on a more granular level to specific demographic profiles and people with a perceived relevance for a given product. With multi-billion pound budgets, programmatic buying and selling is the new normal for digital display ad spend in the UK.
  The programmatic process is starting to challenge other media spheres, such as radio and television
  
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• Top marketers share their summer reading essentials

  03-08-2016 16:53
  
  Helen TupperHead of marketing, Virgin Red
  Marketing pick: How to Have a Good Day, by Caroline Webb
  A very well researched book that makes sense of behavioural economics and psychology and provides practical tools to support personal development. Great for both individuals and leaders.
  General: The Inevitable, by Kevin Kelly
  If you’re interested in the next wave of technology and how it will change our lives, this book is for you. Kevin Kelly, one of the founders of Wired magazine, is worl
  
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• Sprite receives #BrutallyRefreshing feedback on 'Misogynist' Joe ad takeover

  03-08-2016 16:36
  
  Sprite is the latest brand to be accused of misogyny (see Saatchi and Saatchi, and Gap) after Twitter mobilized to criticise a curiously risqué ad campaign the soda brand elected to run focusing on sex.
  Banner ads carrying slogans such as ‘A 2 at 10 is a 10 at 2!’, ‘She’s seen more ceilings… than Michelangeo,’ and ‘You’re not popular, you’re easy’ were discovered on Joe.com, looking to get consumers using #Br
  
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• Gap hits the beach to highlight the 1969 collection

  03-08-2016 16:21
  
  Iconic apparel and accessories brand Gap is undertaking an interactive beach trip to promote its latest summer fashion collection, 1969 – named after the year of the brand’s creation.
  After a competitive pitch process, the campaign created by London-based marketing agency BD Network creates storytelling content at a selection of sun-drenched beaches across Europe. Designed to build brand awareness and acquire new customers, the campaign has also been selling the GAP summer range in m
  
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• Ad of the Day: James Corden's on a 'Winning Streak' for Confused.com

  03-08-2016 16:12
  
  Confused.com has ditched Brian the Robot and called upon James Corden to steer its new marketing direction as it looks to become the one-stop, money-saving shop for Britain’s 45.5 million motorists.
  Created by Karmarama, the campaign sees the British actor and talk show host enjoy a miraculous run of luck, as every set of traffic lights he approaches turns green.
  “It’s time to lead the insurance price comparison industry again by championing drivers and creating wins for them w
  
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• Why you should focus on customer service through social media

  03-08-2016 16:10
  
  It’s interesting that so many companies recognise the value of effective customer service, yet so few seem to have nailed the process. The key thing to realise is that good customer care - on social or otherwise - doesn’t just keep one customer happy, it can build reputation and business through word of mouth recommendations.
  Customer service is marketing. But where does social media fit into the milieu of customer service channels? And why should you focus your customer care efforts
  
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• Infographic further confirms that millennials prefer to be mobile, personal

  03-08-2016 16:00
  
  The US is home to 87.5 million millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “Generation X” category (30 to 49-year-olds), whereas the number of baby boomers (aged 50 years and older) is 66.4 million.
  While millennials are a vastly diverse group of individuals, they are in a unique position because most millennials grew up with digital technology from their infancy. For this reason, they interact with brands in a very different way and th
  
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• Rajar Q2 2016: Commercial radio takes lead ahead of BBC

  03-08-2016 15:41 via campaignlive.co.uk
  
  Commercial radio edged ahead of the BBC in terms of listening between April and June.
  
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• Why Saatchi’s Kevin Roberts had to go after 'diversity debate is over' comments

  03-08-2016 15:27
  
  Kevin Roberts, the executive chairman of ad agency Saatchi & Saatchi and “head coach” at parent group Publicis Groupe, is to leave the company coming weeks after his comments on diversity in advertising.
  Arguably, this was the only way this could end for Roberts.
  He told Business Insider in an interview that was published last week that the debate around women’s equality in the workplace was “over”. Adding that women didn’t really want leadership role
  
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• Rajar Q2 2016: Capital tops London radio again as Heart and Magic see double-digit audience falls

  03-08-2016 15:25 via campaignlive.co.uk
  
  Capital has once again achieved the highest radio audience figures in London, growing its audience by 3% year on year.
  
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• “Kubo” and Laika get lift from Portland’s North

  03-08-2016 15:24
  
  For those of us nestled up in the Northwest corner of the US, we take a certain level of pride in Laika. The Oregon studio, acquired in 2002 (when it was Will Vinton Studios) by Nike founder Phil Knight, has rolled out stellar work including the acclaimed films Coraline, ParaNorman and The Boxtrolls. Their latest effort with Focus Features, Kubo and the Two Strings, is the studio’s most ambitious project to date, incorporating an even more impressive, ambitious, cinematic world.
  To further
  
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• One student was given £625K for social media Vote Leave campaign

  03-08-2016 15:16
  
  The Electoral Commission has revealed that a fashion student was given £625,000 to influence young people to vote leave through social media before the EU referendum.
  It emerges that 23-year-old Darren Grimes was one of the most prominent unofficial campaigners on the Brexit camp, with Vote Leave admitting it parted with the cash as it closed in on its £7m spend limit.
  A source from the campaign told the Times: “He may be young but there was no point giving money to old people
  
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• M&C Saatchi LA helps Ford Theatres reopen with flair

  03-08-2016 15:04
  
  The historic Ford Theatres in Los Angeles had been closed for nearly two years for much-needed renovations when the team from M&C Saatchi LA was brought in to help re-ignite interest in the arts complex.
  Since LA is such a culturally rich area, and the venues had been closed for a long time, M&C Saatchi and the Los Angeles County Arts Commission had a challenge on their collective hands. How do they get Angelinos interested in a place they may not know much about, and how do you pull in
  
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• Why CNBC and Food Network UK are using Playbuzz's new 'Video Snaps' embeds

  03-08-2016 15:00
  
   
  We've covered Playbuzz in the past, an exciting tech company that is enabling publishers to create bite-size content the livens up their posts and makes them engaging. Many TV networks like Fox Sports and MTV have leveraged their embeds. Their newest format, "Video Snaps" leverages one of YouTube's best features - the ability to to create permalinks that let you jump to a specific minute and second within a video.
  With Video Snaps, you can create a gallery-style embed that features
  
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• Rajar Q2 2016: Wireless Group sees promising early results from new Talk and Virgin stations

  03-08-2016 14:59 via campaignlive.co.uk
  
  Virgin Radio, talkSPORT 2 and talkRADIO are off to a promising start, the latest Rajars shows, while Heart maintains its lead as the number one national commercial station - but for how much longer?
  
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• It’s about time senior marketers expected more from their agencies

  03-08-2016 14:15
  
  I’m not sure how many of you have followed the Kevin Roberts debate but as someone who is passionate about diversity within the industry it's been incredible. 
  From being initially shocked by the fact that such an industry figure could think “the gender diversity debate is over”, to being amazed by the swiftness in which Publicis acted in ‘getting rid’ of Roberts from its business (at least in the short term) to today's (Wednesday 3 August) resignatio
  
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• Emmy nominations increase viewership of Amazon originals on Prime Video

  03-08-2016 14:00
  
   
  Loading...
  Emmy nominations helped drive viewership of The Man in The High Castle and Transparent in our latest look at the top TV shows on Amazon Prime. Here are the full insights from Jumpshot.
  Insights from Jumpshot:
  These top 10 shows accounted for 32% of all the TV shows viewed on Amazon Prime this past week.
  Emmy Buzz driving Amazon Views: The two Amazon Prime shows nominated for Emmy Awards, The Man in the High Castle (4 nominations) and Transparent (10 nominations), both appeared
  
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• Airbnb launches innovation and design studio as it makes foray into urban planning

  03-08-2016 13:57
  
  Airbnb has created a new innovation and design company to support its sharing community, which has already begun it’s work with the design and build of a community centre in Tokyo to merge the local community with Airbnb guests.
  Called Samara, the division will bring together design and engineering experts from Airbnb to create new ideas and will encompass architecture, product design, software engineering, and new economic models.
  The first project from Samara is the Yoshino Ced
  
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• Ad men who manspread

  03-08-2016 13:32 via campaignlive.co.uk
  
  A Twitter user accused outgoing Saatchi & Saatchi chairman Kevin Roberts of "manspreading". He's not the first in adland to adopt the pose.
  
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• How Twitter ripped on Instagram’s Snapchat envy with its Stories feature

  03-08-2016 13:18
  
  So in the dead of the night on Sunday Instagram ruthlessly copied Snapchat's Stories feature, even lifting the name, as Facebook looks intent on neutralising the threat of Evan Speigel’s disappearing images and video app.
  Instagram unveiled Stories earlier this week, its very own ephemeral content service looking to capture life's moments, with its chief executive Kevin Systrom even going as far to say “[Snapchat] deserve all the credit”&
  
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• Betway releases second spot in 'For the love of the game' campaign

  03-08-2016 12:50 via campaignlive.co.uk
  
  Betway is launching the second instalment of its TV campaign "For the love of the game" tomorrow on Sky, Channel 4, BT Sport, Eurosport and ITV channels.
  
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• Saatchi & Saatchi chairman Kevin Roberts resigns following gender debate storm, admitting 'there is a lot of learning to reflect on'

  03-08-2016 12:31
  
  Publicis Groupe has confirmed that Saatchi and Saatchi chairman Kevin Roberts will resign from his role following controversy around his comments on women in the industry. 
  Following an interview with Business Insider in which Roberts claimed the gender debate was "done," Publicis Groupe last week granted him a leave of absence from the company. 
  But, today (3 August) it stated that the agency boss was to step down permanently. 
  "Publicis Groupe annou
  
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• Saatchi & Saatchi chairman Kevin Roberts resigns and apologises following gender debate storm admitting 'there is a lot of learning to reflect on'

  03-08-2016 12:31
  
  Publicis Groupe has confirmed that Saatchi and Saatchi chairman Kevin Roberts will resign from his role following controversy around his comments on women in the industry. 
  Following an interview with Business Insider in which Roberts claimed the gender debate was "done," Publicis Groupe granted him a leave of absence from the company, but today it stated that the agency boss was to step down permanently. 
  "Publicis Groupe announced today the resignation of Kevin Roberts
  
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• How startups can use marketing to attract investors and fight off competition

  03-08-2016 12:19
  
  Founders of fantasy football platform Oulala.com Valery Bollier (left) and Benjamin CarlottiThe digital economy has led to the emergence of countless startups that are disrupting industries with new business models, products and services. Competition for investment among these firms is fierce – and getting fiercer – as they seek to attract the finance needed to take their businesses forward. In this context, marketing plays a crucial role in helping startups catch the eye of willing
  
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• Most buzzworthy Rio 2016 ads revealed as Channel 4's 'We're the Superhumans' races to become one of the most shared Olympic ads ever

  03-08-2016 12:10
  
  Rio 2016 officially gets underway on Friday, but Channel 4 has already crossed the finishing line when it comes to generating the most buzz online. 
  The network's 'We're The Superhumans' film is the most-shared Olympic ad so far across YouTube and Facebook, according to figures supplied by ad tech firm Unruly. 
  The three-minute long ad, which enlisted a cast of 140 disabled athletes, musicians and members of the public to celebrate Channel 4's Paralympic coverage, has tr
  
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• Digital Gurus: Technical Project Manager - Data | Global Fashion Brand

  03-08-2016 12:09
  
  £55000 - £63000 Per Annum:Digital Gurus:
  Senior Project Manager | Global Fashion Brand | £60,000 + package My client is a well-known fashion brand with a major digital presence; they are ...
  London
  
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• Digital Gurus: Technical Operations Analyst / Product | Global Fashion Brand

  03-08-2016 12:08
  
  £35000 - £45000 Per Annum:Digital Gurus:
  Technical Operations / Product Analyst | Global Fashion Brand | London | £40-45k + package My client is a well-known Global fashion retailer with ...
  London
  
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• Saatchi global CCO admits executive chairman’s diversity comments ‘upset’ employees

  03-08-2016 12:05
  
  Saatchi & Saatchi have wheeled out their chief creative officer Kate Stanners in a damage limitation push after widespread criticism of remarks made by executive chairman Kevin Roberts, who claimed that the gender diversity debate in the advertising industry was ‘done’.
  Acknowledging the criticism Stanners conceded that these unguarded comments had ‘upset a huge amount of employees’, adding: ‘I don’t believe in what he’s saying.’
  Speaking to BB
  
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• Digital Gurus: Data & Integration Manager | Global Fashion Brand

  03-08-2016 12:03
  
  £55000 - £65000 Per Annum:Digital Gurus:
  Technical Data & Integration – Operations | Global High Fashion Brand | £65,000 | London My client is a well-known fashion retailer with a ma...
  London
  
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• SteadyGo appointed ambassador for National Coding Week

  03-08-2016 12:00
  
  National Coding Week takes place for a week every September, where volunteers pour into libraries, schools, businesses and hubs to work with attendees on digital computer skills. The cause is dedicated to training children and adults on their digital literacy – a skill which is proving imperative in recent times. 
  Richard Rolf, co-founder of the event, has appointed creative digital agency SteadyGo as their ambassador for Leeds. As a result, SteadyGo will organise a number of eve
  
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• Walkers gets saucy in Heinz tie-up

  03-08-2016 11:49 via campaignlive.co.uk
  
  Walkers is teaming up with Heinz to launch a range of six limited edition flavours celebrating British sandwich culture.
  
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• Airbnb ventures off the beaten track to build small town 'hotels'

  03-08-2016 11:42
  
  Spare room letting business Airbnb is seeking to put smaller, less travelled, towns on the map with a community centre construction programme geared toward drawing tourists off the beaten track.
  Brainchild of its experimental design group, known as Samara, the initiative has just unveiled its first build in Yoshino, Japan, which will serve as a nexus for locals and visitors.
  The new centre in Yoshino will come equipped with a kitchen, communal dining area, living room and bedrooms meaning the co
  
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• Animator accuses McDonald’s of plagarising his viral (and surreal) dancing cow video

  03-08-2016 11:41
  
  A prominent YouTube animator is accusing a McDonald's agency of copying one of his 2010 videos 'Cows & Cows & Cows’.
  Cyriak Harris' video work, often features the animated distortion and mutation of animals, often backed by a jarring bizzare soundtrack. His video featuring dancing cows snagged more than 37 million views.
  Video of cows & cows &amp
  
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• It’s not what we buy, but how we buy: The new meaning of value for bricks and mortar retailers

  03-08-2016 11:38
  
  Almost half of us have shopped online in the last 12 months and this year alone and high street sales are down by as much as 5 per cent in many cities. You just need to look at the number of electronics retailers, wine merchants or bookstores we ('we' being Babyboomers or even Generation Y) considered household names that are now gone. In addition the success of discounters, such as Aldi and Lidl and fashion chains like Primark, has created a race to the bottom.  Shoppers now see value
  
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