Marketing news

• Predictive analytics harnesses data, so marketers can return to their roots

  02-08-2016 22:22
  
  Predictive analytics is one of today’s hottest B2B marketing technologies with demonstrable ROI causing more and more marketing organizations to look at predictive analytics as a new, non-negotiable element of their marketing technology stacks.
  While it’s still a nascent market, predictive analytics and technology has shown great success at increasing revenue growth. Early adopters have seen compelling, demonstrable ROI from their predictive analytics programs. These early adopter wi
  
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• Nigel Wright Recruitment: Customer Marketing Manager

  02-08-2016 19:29
  
  £35000 Per Annum Competitive + Company Benefits:Nigel Wright Recruitment:
  Our client is the largest producer of multi award-winning foods in the European market, going from strength to strength over the past 25 years and the growth strategy is continuing. They are now looking for an exceptional category manager to develop and m
  North Yorkshire
  
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• P&G to up ad spend but its agency cutting drive will continue with gusto

  02-08-2016 19:23
  
  Proctor and Gamble (P&G) is set to increase its advertising spend this year versus last, by mid to single digits, whilst simultaneously slashing its “agency related fees” as part of an ongoing cost cutting drive.
  Its advertising spend predominantly covers media (i.e. how much its spending with publishers, broadcasters and other media owners) and sampling. This was upped by around $450m in the last quarter of its fiscal year, it revealed on a call with analysts today (2 August). &
  
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• The dos and don’ts of location-based marketing

  02-08-2016 19:21
  
  Advertising and marketing are two industries that rely heavily on trends. Content, of course, is inspired by what the kids (and grown-ups) are talking about at any given moment but the distribution of this content, on the other hand, depends on how the content is being consumed.
  One minute it’s newspapers, then Facebook, and then some mobile Pokémon game that didn’t exist last month.
  It’s a lot to keep up with.
  Recently, one of the most talked-about digital marketing tre
  
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• P&G admits marketing cuts hit growth as it refocuses on brand investment

  02-08-2016 18:50
  Procter & Gamble is planning to increase ad spend this year after admitting that cuts to its budget particularly around new products and sampling impacted its market share growth.
  Speaking on a call with analysts today (2 August) following the company’s full-year results, CEO David Taylor said ad spend would by up in the “mid-single digital range” as it looks to get more people trying its products and ultimately becoming customers.
  “We want to increase sampling and tr
  
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• Celebrity tweets give a sneak peek at what Instagram's comment filtering tool looks like

  02-08-2016 18:46
  
  Instagram confirmed at the tail end of last week that it was offering accounts with a high volume of comments the ability to moderate "negative" comments. 
  The Facebook-owned image sharing platform is rolling out the feature to profiles that attract a high number of responses from other users, a move designed to help people deal with online abuse and sift out spammy comments.
  Thus far, Instagram has been fairly coy around how the new service would work apart from hinting that it would
  
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• Mini continues to ‘defy labels’ in campaign starring Olympic athletes

  02-08-2016 18:45
  
  Following the launch of its star-studded ‘Defy Labels’ campaign during Super Bowl 50 earlier this year, BMW’s Mini is now taking on the Olympics with a spot that features eight US Olympic athletes who have had to overcome labels to get to where they are today.
  Created by Butler, Shine, Stern & Partners (BSSP), the spot features athletes including Serena Williams, two-time cancer survivor & pro beach volleyball player Jake Gibb, and Muslim fencer Ibtihaj Muhammad. The '#
  
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• The Fix Creative: Client Services Director

  02-08-2016 18:31
  
  upto 80K plus car allowance:The Fix Creative:
  The Fix Creative are excited to be working with one of the UK’s top branding agencies, who are looking for a Client Services Director to join their...
  Leicestershire
  
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• J. Walter Thompson acquires iStrategyLabs to expand US real-time offering

  02-08-2016 18:14
  
  J. Walter Thompson has acquired independent digital agency iStrategyLabs (ISL) to expand its real-time marketing content production offerings in North America.
  The agreement will see J. Walter Thompson look to build on its innovation focused strategy in the region and offer clients of both agencies a broader range of production capabilities -  including a fully equipped 20,000 square ft office, multimedia studio and device prototyping workshop space.
  Under the deal, ISL will continue to ope
  
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• How NextVR is advancing virtual reality adoption and helping to define the future of TV

  02-08-2016 18:01
  
  Looking to be the “Netflix” of virtual reality, NextVR has been making its mark with a series of high-profile partnerships across industries. Backed with $30.5 million in Series A funding from Comcast and Time Warner, the VR production company and its investors have their sights on leading the "future of TV" charge.
  Within the past year, NextVR has secured partnerships with Live Nation, Fox Sports, and Time Inc. The company also teamed up with CNN to broadcast the Democrati
  
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• Asda’s Back to School campaign channels Dr Seuss as retailer continues marketing revival

  02-08-2016 17:51
  
   
   
  Asda has rolled out the first ad for its George clothing division under the guidance of Saatchi & Saatchi, taking the traditional ‘Back to School’ campaign in an altogether new direction.
   Launched this week, the campaign is more emotional than those that have come before. It tells the story of a little girl’s first day at school following her first attempts to put on her school uniform through to the rigour her clothing is put through even before she rea
  
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• Brand Recruitment: PR & Content Manager

  02-08-2016 17:24
  
  £30000 - £35000 per annum:Brand Recruitment:
  PR & Content Manager, Staines -An exciting opportunity has just became available for a PR professional to join a fresh challenger on the mortgage
  Staines
  
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• Ad of the Day: Ikea tears down the blogs, programmes and cookbooks to bring back the joy of cooking

  02-08-2016 17:13
  
  In a world where lifestyle blogs, TV programmes and cookbooks constantly raise the bar, Ikea wants to help people say goodbye to stress and hello to the joy of cooking, eating and simply being together with its latest campaign.
  Created following the annual Ikea Life at Home report, which showed we’re becoming more social behind closed doors sharing our lives and homes online with friends and even strangers, ‘Let’s relax’ looks to start a conversation about the expectation
  
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• Calvin Klein bags ex-Dior CD Raf Simons as chief creative officer

  02-08-2016 17:02
  
  After a week or so of rumours, Calvin Klein has confirmed its new chief creative officer as Raf Simons, who departed his role as women’s creative director of Christian Dior last October.
  Simons will lead the creative strategy of the entire brand, which comprises the likes of Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Home, as well as the flagship Calvin Klein line.
  The creative will head up design (debuting his first collections at the A/W 2017 season) alongside looking af
  
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• R/GA, Westfield connect to future leaders in digital and physical commerce

  02-08-2016 17:00
  
  Messaging bots, sensor data, visual recognition technology and artificial intelligence (AI) are increasingly working their way into the modern marketer's vocabulary. 
  R/GA Ventures and Westfield Labs in San Francicso, California are staying ahead of the curve with its announcement today of a new program entitled 'Commerce Connector' offering participating companies access to resources from R/GA and Westfield Labs as well as input and collaboration from program partners including Macy's, Sho
  
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• ORM's post-Brexit vibes on the digitisation of asset-management

  02-08-2016 17:00
  
  Over the past two or three years, UK’s asset management industry has opened its eyes to the benefits of digital. Some have transformed their fortunes, while others have lost theirs as a result of misguided and costly investments in tech, teams or functionality. 
  As we approach the planning phase for financial year 2017, what impact will the referendum result and impending triggering of Article 50 have on the digitisation of the UK’s asset management industry? ORM's three directo
  
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• Instagram takes on Snapchat with its very own Stories offering

  02-08-2016 16:46
  
  Instagram appears to have drawn some inspiration from one of Snapchat's most popular features, unveiling its very own ephemeral content service dubbed 'Instagram Stories'.
  The Facebook-owned platform revealed the latest update to its app earlier today, saying the new feature had been designed to make it easier for users to capture and share their "daily moments". 
  Instagram Stories is not unlike Snapchat Stories in the sense that it allows users to share a chronological slideshow of videos
  
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• Adtech and martech tools are increasingly a top priority on marketer's wish list

  02-08-2016 16:20
  
  Increasingly, the greatest single challenge for B2B and B2C marketers today is creating and quantifying ROI across multiple channels with 78 per cent of U.S. marketers agreeing that understanding marketing technologies has become critically important.
  With nearly half of B2B and B2C marketers intent on leveraging customer insights software over the next 12 months - marking a 10 per cent increase from today, a new global report by DataXu, which surveyed more than 500 senior marketers at major US
  
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• Win for P&G's Pampers as watchdog rules that Asda nappy claims are full of it

  02-08-2016 16:09
  
  Asda made claims that could not be substantiated when comparing its own label nappies to Pampers in two online ads, the Advertising Standards Authority has ruled.
  
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• Rising above the noise: How brands will cut through with Olympics content

  02-08-2016 16:06
  
  The stakes for athletes in Rio are obviously high, but, in terms of brand content, the 2016 Olympics marks arguably the most competitive landscape marketers have ever seen.
  That’s because a change to official rules has paved the way for even more brands to participate -- as content creation overall has increased exponentially since the 2014 Winter Games in Sochi.
  A (theoretically) receptive audience
  According to video analytics firm Visible Measures, branded videos for the 2016 Olympics ha
  
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• Gap defends ‘sexist’ ad calling boys ‘scholars’ and girls ‘social butterflies’

  02-08-2016 16:06
  
  Gap has defended an ad branded ‘sexist’ by activists as it claims it “aims to celebrate every child” and “did not intend to offend anyone”.
  The fashion retailer found itself in hot water after a digital advertising campaign featured an image of a boy, labelled ‘the little scholar’, wearing a blue t-shirt with Einstein’s face on the front. Next to the boy is a young girl wearing a pink t-shirt alongside the words ‘the social butterfly&rs
  
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• Amy Schumer isn't the only star in funny new Old Navy spots

  02-08-2016 15:44
  
  Young influencers join comedian in back-to-school vids
  
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• Hertz chooses MEC as North American media agency

  02-08-2016 15:42
  
  Car rental company Hertz has chosen WPP’s MEC as its media agency of record in the US, Canada and Latin America.
  According to MEC, the win follows a “media pitch which consolidates media investment, planning, strategy, digital, SEM, SEO, mobile, analytics and insight, and affiliate marketing with one agency.”
  Florida-based FKQ Advertising was the incumbent agency for Hertz’s media planning and buying. MEC’s sister agency Mindshare, which is also part of WPP’s
  
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• GroupM tips marketing spend to hit $1 trillion in 2017, and seeks added brand safety from media owners

  02-08-2016 14:56
  
  WPP’s media investment arm has today released figures forecasting that despite a slowdown from its earlier released 2016 figures, total marketing spend is set to hit £1 trillion next year, with money spent on paid-for media to account for over half of that sum.
  Total media spend is set to hit £552bn mark next year, accounting for a 4.3 percent annual increase from this year, with total ad spend in APAC leading this growth (see chart), with the agency network noting that adding
  
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• Asda's George brand taps into emotion after moving ad account to Saatchi & Saatchi

  02-08-2016 14:45
  
  Saatchi & Saatchi has launched a Dr Seuss-inspired ad campaign for George, the Asda clothing brand, after picking up the account from sister agency Fallon.
  
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• Why Rio 2016 will be the content Olympics

  02-08-2016 14:38
  
  London 2012 was widely considered to be the first social Olympics, driven largely by Twitter's strength as a platform oriented around moments. But much has changed in four years.
  
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• Elizabeth Arden launches pollution activated ‘Outsmart the City’ poster push

  02-08-2016 14:25
  
  Elizabeth Arden is harnessing digital out of home (DOOH) technology to highlight the damage that pollution can do to skin.
  Designed to promote the brand’s Prevage City Smart moisturiser, the initiative comprises pollution-activated digital panels which display real-time pollution data supplied by LondonAir. The two-week campaign will run on Exterion Media’s escalator panels at Oxford Circus Tube Station, with pollution readings pinpointed to this location.
  Facts about the damage
  
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• Coty picks BETC London for global Rimmel account

  02-08-2016 14:13
  
  Coty, the beauty company, has appointed BETC London to handle its global advertising account for Rimmel after a competitive pitch.
  
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• The top 10 shows on Hulu and Netflix in July 2016

  02-08-2016 14:00
  
  Stranger Things dominated Netflix and popular animated dark comedy BoJack Horseman also made an appearances as season three launched. Hulu stayed pretty consistent from the last month. Here are the charts and insights from SimilarWeb.
  Netflix: 
  Set in 1980s Indiana, Stranger Things is the hottest show on Netflix, capturing 34% of the top traffic share. The show, which released its first season on July 15th, beat out Orange is the New Black, which was by far the most popular show of Jun
  
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• All eyes are on Verizon – but how does its online performance compare to rivals AT&T, Sprint and T-Mobile?

  02-08-2016 13:52
  
  Originally a joint venture between Bell Atlantic and Vodafone, Verizon has become the largest wireless telecoms provider in the United States despite operating for just 16 years.
  It offers a national 4G network that covers 97 percent of the country and is responsible for providing wireless coverage to some of the most rural regions of the United States. It is the current market leader in the US with a market share of 35.2 per cent.
  Following its acquisition of AOL, the company has now confirmed
  
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• Twitter communications head Natalie Kerris departs after less than 6 months on the job

  02-08-2016 13:36
  
  Twitter’s recently-appointed vice-president of communications, Natalie Kerris, is leaving the flock after less than six months in the job.
  The social network has confirmed the exit, saying that chief marketing officer Leslie Berland will take over Kerris’ remit.
  The departure was first reported by BuzzFeed News with a Twitter spokesperson saying: “During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world. We are grateful for her
  
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• A fifth of Brits probably won’t take any notice of the Olympic sponsors

  02-08-2016 13:12
  
  The hallowed sponsorship of the Olympics is not as valuable as some would come to believe, according to research from digital marketing agency Greenlight.
  In a  study of 1,065 UK adults, a fifth (18 per cent)  said they wouldn’t notice if a brand was to sponsor the games.
  While brands still have the chance to make an impression on respondents who say they won’t remember them, the data perhaps provides a worrying trend for those advertising in Rio.
  Additionally, almost
  
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• Just Eat sells Belgium, Netherlands and Luxembourg business to Takeaway.com

  02-08-2016 12:56
  
  Just Eat has announced the sale of its businesses in Benelux (Belgium, the Netherlands, and Luxembourg) to Takeaway.com.
  The €22.5m (£19m) sale was announced by the food delivery service today (2 August) with 80 per cent paid on completion and the further 20 per cent to be paid six months after.
  The chief executive and founder of Takeaway.com, Jitse Groen, explained that the buy was a step forward as a competitor in the hope to be seen as a sustainable leader in the markets
  
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• Ink Digital appoints Debbie Kitchen as senior strategist

  02-08-2016 12:53
  
  The team at international creative agency Ink Digital has welcomed Debbie Kitchen as its new senior strategist at its Halifax HQ.
  Ink's client portfolio has been increasing in both the UK and Australia and Kitchen will be working collaboratively with the agency's studio teams in Halifax and Melbourne to manage client projects from conception to completion. She brings eight years' digital experience having worked with the likes of BBC Sport & Live, CBeebies and BBC Radio 2 during her time at
  
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• The big debate: Do marketing experts need a qualification in marketing?

  02-08-2016 12:45
  
  “Before you explain how marketing is changing you should understand what it was before you started announcing the change. You need a qualification to be qualified.” That is the view of Marketing Week columnist Mark Ritson, who sparked a heated debate among marketers by suggesting the lack of formal training of those held up as marketing ‘experts’ has paved the way for a new breed of marketers who are big on tactics but light on market orientation, rese
  
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• Red Sofa London: Midweight Hospitality/3D Designer

  02-08-2016 12:32
  
  £28000 - £34000 per annum:Red Sofa London:
  Opportunity for a Midweight Hospitality Designer to work on some of the world's most extravagant hotels
  City of London
  
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• Passwords canned as Barclays implements voice recognition security alternative

  02-08-2016 12:15
  
  Barclays is embracing technology to make banking easier, and theoretically more secure.
  The company has introduced voice recognition security which it says “removes the need for security questions and passwords” during caller-based actions.
  The system reportedly analyses 100 characteristics of voice to recognise customers using telephone banking. The mere act of talking on the phone will initiate identification of the user, according to the company, which will in turn speed up transa
  
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• Why are brands so crap at learning the lessons of social media?

  02-08-2016 12:09
  
  There are lessons from the explosion in social media that brands are totally missing. Instead of embracing the broader insights of consumer interactions on Facebook, Twitter, Instagram, Snapchat and the rest, brands are instead being boringly literal and thinking a bit of video content and a few thousand followers is a pat on the back and a job well done.
  And if we’re all guilty of wanting a bit of icing on the marketing plan cake, we have taken our eyes off the need to drive this across a
  
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• Twitter and Buzzfeed fashion an audience with Suicide Squad red carpet premiere live-stream

  02-08-2016 11:45
  
  Twitter is continuing its frantic pursuit of video with klout by live-streaming red carpet footage from DC’s incoming movie Suicide Squad.
  Representing the social network's first adventure into the entertainment sector, having previously snapped up the rights to a slew of sporting events, the feed ran on Monday (1 August).
  The mix of social and live video provided Twitter users the platform to view and discuss the prestigious events and the fashions of attendees on the same page.
  Twitter e
  
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• UK Top Shazamed Ads: Boots No7 takes back the number one spot

  02-08-2016 11:43
  
  Boots No 7 has landed back in first place thanks to Kaleo after being bumped down to second place last week by Fiat 500 and Tieks.The brand's ‘Lift and Luminate’ campaign scored by the Icelandic rockers has been in the chart for over four weeks now, and has secured the top spot twice.Elsewhere Sky jumps into fifth place thanks to British musician Birdy’s 'Keeping Your Head Up'. Fellow British singer and songwriter, Jess Glynne, also edges in with 'Hold My Hand' - the soundtrack
  
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• Facebook confirms trials of mid-roll ads on Facebook Live

  02-08-2016 11:43
  
  Facebook has confirmed that it is seeking to monitise live-streams with the addition of mid-roll ads to its growing Facebook Live service. 
  The world's largest social network confirmed the move to AdAge on Monday (1 August), saying in an email: "We're running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos."
  A source familiar with the matter, who has discussed the ads with Facebook, said the new format will appear five minute
  
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• It's good to react but it's better to act: Let's channel our anger into tackling diversity together

  02-08-2016 11:38
  
  Here’s what I find disheartening about the Kevin Roberts frenzy. We’ve come out in droves to bash someone for saying some very ignorant comments. But he’s just the lightning rod. A lightning rod makes the debate easy to engage with and just as easy to forget about.
  For the record, I too found the comments insulting but I’m not that interested in jumping on the bashing bandwagon. I am interested in whether the industry has the power to channel all that outrage into somethi
  
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• Red Sofa London: Junior 2D Retail/Events Designer

  02-08-2016 11:36
  
  £23000 - £25000 per annum:Red Sofa London:
  Diverse and multidisciplinary agency is after a talented and ambitious junior to join their creative team
  London
  
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• Apple embraces emoji diversity for iOS 10 roll out

  02-08-2016 11:28
  
  Apple has moved to satisfy critics who’ve accused it of male bias in compiling its set of emoji characters by updating the character set with a slew of female faces for its roll out of IOS 10.
  Previously male dominated sports and professions now carry a range of female faces. 
  Sports such as weight lifting, basketball and surfing now include depictions of women alongside female builders and private investigators complete with new skin colour variations.
  New icons include a water gun i
  
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• Niantic boss praises Pokemon Go McDonald’s sponsorship deal for taking the focus away from microtransactions

  02-08-2016 11:19
  
  The chief executive of the gaming giant behind Pokemon Go, Niantic has praised the title’s sponsorship deal with McDonald’s in Japan, saying that it takes pressure off the company to rely solely on in-app purchases.
  The fast-food chain inked a partnership with the wildly popular game in July, turning restaurants around Japan into key locations for players to collect Pokemon and other supplies within the augmented reality game.
  Commenting on the deal, Niantic boss John Hanke told
  
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• Confused.com drops Brian the Robot for James Corden

  02-08-2016 11:17
  
  Confused.com, the price comparison site, is ditching Brian the Robot for James Corden as it tries to keep up with the competition.
  
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• Apple’s gun emoji bites the bullet – meet the water pistol

  02-08-2016 11:08
  
  Apple has made a powerful gesture in the face of worldwide gun crime by banishing guns from its emoji roster.
  A green water pistol is the new gun of choice for iOS users, now only capable of metaphorically moistening recipient with the macabre or vaguely threatening use of the emoji.
  The move comes as the company looks to further diversify its emoji with a slew of new sports themed avatars that you can see here.
  The company earlier in the year helped can a proposed rifle emoji as part of its dig
  
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• Starz commissions 50 Cent to develop superhero TV series

  02-08-2016 10:46
  
  Digital satellite TV channel Starz has commissioned 50 Cent to develop an all-new superhero themed TV show chronicling the adventures of a Chicago vigilante with super powers.
  In true superhero fashion the series will chart the exploits of a Chicagoan who is falsely imprisoned only to end up becoming a guineas pig for a series of military experiments geared toward creation of a perfect killer.
  Upon duly escaping from his prison the man vows to employ his new powers for good as he takes to the st
  
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• Russia condemns ‘topographical cretins’ Google Maps for Crimea name update

  02-08-2016 10:36
  
  The Russian government is none too pleased with Google Maps after a recent update elected to name the Crimea as a Ukrainian region despite the very obvious elephant in the room: Russia’s occupation of the region.
  Over the last two years, Russian forces have absorbed the region, a point of controversy Google’s map makers are seemingly intent on probing.
  Google Maps updated the region at the weekend with new names for both Russian and Ukrainian users as part of the "de-communization" p
  
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• Clearcast and Videology integrate to clear ad creative in real-time bringing programmatic TV one step closer

  02-08-2016 10:30
  
  Videology and Clearcast – a joint venture between major UK broadcasters that checks ad copy complies with broadcasting guidelines – have paired to ensure that all ads bought via the programmatic advertising platform are pre-cleared by the industry watchdog.  
  The technical integration means Videology can better assure broadcasters that all ads served into broadcast linear, and catch-up content it serves will comply with the UK Code of Broadcast Advertising &n
  
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