Marketing news

• Igniting awareness, Gyro's California grizzly campaign strikes a chord

  01-08-2016 21:53
  
  An effort to return the California grizzly bear to the wilderness areas of the state has taken a very clever turn, thanks in part to an awareness campaign launched by the Center for Biological Diversity with help from the creative team at Gyro San Francisco. 
  In a series of four videos, the Californians of today — yoga instructor, plastic surgeon, real estate developer and a gay biker in leather try and make their case that they are the iconic symbol of California and should be on the
  
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• MTV is bringing back its classic programming thanks to VH1 rebranding

  01-08-2016 20:40
  
  MTV is bringing back its classic programming thanks to VH1 rebranding.
   
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  MTV is rebranding VH1 as MTV Classic where it will feature a mix of fan-favorite series and music programming from the 1990s and early 2000s. On August 1, the anniversary of its debut 35 years ago, at 6:00 a.m. MTV Classic started with “MTV Hour One,” MTV’s first hour of programming from 1981, which also was broadcasted through Facebook Live.
  “From ‘Beavis & Butt-head&rsquo
  
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• Just the facts: UberFacts goes analog

  01-08-2016 19:35
  
  There are plenty of websites floating around that are chock full of useless facts, with varying degrees of accuracy. UberFacts could have been just another time waster that showed up on a semi-regular basis for those looking for weird facts. But through the relentless social media barrage from founder Kris Sanchez, UberFacts is now making the turn from the digital realm to the analog one, with the release of his first book, Cats Are Capable Of Mind Control (And 1,000+ Uberfacts You Never Kn
  
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• Google changes how it deals with redirects

  01-08-2016 18:37
  
  The obvious place to start this week would have been how bullish I am on Facebook’s chances in search; but since Rebecca Stewart beat me to it – and most of what I want to add is conjecture – let’s go with something more immediate:
  Google seemingly has completely changed how it deals with redirects.
  30x redirects supposedly pass PageRank
  Backing up a previous claim by frequently unreliable webmaster trends analyst John Mueller, generally reliable trends analyst Gary Illye
  
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• EE and BT may have launched a dual ad campaign but their marketing remains distinct, says EE brand boss

  01-08-2016 17:54
  
  EE and BT’s first joint ad campaign since their merger presents a "win-win" for both brands but should not be mistaken as a new strategy of cross-marketing each other’s products, according to EE’s brand director Peter Jeavons.
  Pairing EE’s long-time ambassador Kevin Bacon alongside BT Sport’s Rio Ferdinand, the campaign aims to entice new mobile customers and, potentially, future pay TV subscribers by offering those signed up to the mobile network free access to the
  
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• Mondelez appoints Francesco Vitrano to lead Cadbury brand in UK following Matthew Williams' exit

  01-08-2016 17:44
  
  ​Cabury owner Mondelez has appointed Francesco Vitrano "to spread the Cadbury joy" as the marketing activation director for the brand's tablets, bites and beverages.
  Vitrano has been promoted from his current role as marketing manager for gum and candy in the UK and Ireland, swiftly following the departure of Cadbury’s top marketer Matthew Williams in mid-July.
  He brings with him over a decade experience at Cadbury, having rejoined Mondelez in 2006
  
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• Whirlpool aims to improve school attendance by providing students with access to clean clothes

  01-08-2016 17:41
  
  Home appliance company Whirlpool is providing schools across the country with washers and dryers in hopes of making it easier for students to clean their clothes.
  Based off of the insight that students who don’t have access to clean clothing are more likely to skip school, according to Whirlpool, the goal of the initiative is to improve attendance rates.
  Called ‘Care Counts’ and created in partnership with DigitasLBi, Whirlpool recently wrapped up a pilot version of the program
  
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• Brand Recruitment: Marketing Communications Specialist

  01-08-2016 17:15
  
  Negotiable:Brand Recruitment:
  Marketing Communications Specialist, Cambridge -An exciting opportunity has just become available for a Marketing Communications Specialist to join
  Cambridge
  
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• UK adspend forecast downgraded to 4.2% in 2016

  01-08-2016 17:11 via campaignlive.co.uk
  
  UK adspend will slow down during 2016 and 2017, according to the latest data from the Advertising Association and Warc - but still grow across almost every medium.
  
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• Red Sofa London: Freelance Midweight 3D Designer

  01-08-2016 17:04
  
  £230 - £260 per day:Red Sofa London:
  Conceptual Freelance Midweight 3D Designer needed for an award-winning agency
  City of London
  
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• Red Sofa London: Experiential Staffing Executive

  01-08-2016 16:47
  
  £22000 - £23000 per annum:Red Sofa London:
  We are looking for an Staffing Executive to work in a well established and award winning Experiential Agency.
  London
  
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• Gemini People: Senior Account Manager

  01-08-2016 16:46
  
  £30000.00 - £34000.00 per annum:Gemini People:
  CALLING ALL SENIOR ACCOUNT MANAGERSTHE OPPORTUNITY* The opportunity to work at the most creative ATL agency in London - working on a well-known clients and campaigns.
  London
  
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• Gemini People: Digital & Print Producer

  01-08-2016 16:44
  
  £35000 - £40000 per annum:Gemini People:
  THE OPPORTUNITY* For a talented Print and Digital Producer to join an established and well respected creative agency in Central London.
  * Work with an envied client list on exciting and innovative projects.
  London
  
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• Sorrell: Roberts' gender diversity comments echo Lévy

  01-08-2016 16:41 via campaignlive.co.uk
  
  WPP chief executive Martin Sorrell said Saatchi & Saatchi chairman Kevin Roberts "was only echoing the words of his boss" [Publicis Groupe chief executive Maurice Lévy] by saying the gender diversity debate is "over."
  
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• Can the Rio Olympics live up to London 2012 for brands?

  01-08-2016 16:37
  The build-up to the Olympic Games in Rio de Janeiro, which kick off this Friday (5 August), has been far from ideal.
  The World Anti-Doping Agency (Wada) has recommended all Russian athletes be banned from Rio after finding evidence of a four-year “doping programme” across the “vast majority” of Olympic sports. And while the IOC decided not to impose a blanket ban, all Russian athletes from sports including athletics, rowing and weightlifting have been banned.
  Meanwhile, c
  
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• Top five official trending Olympic sponsor ads going for gold

  01-08-2016 16:32 via campaignlive.co.uk
  
  With less than a week until the 2016 Olympic Games in Rio kicks off, competition on YouTube is heating up.
  
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• Top five official Olympic sponsor ads trending on YouTube

  01-08-2016 16:32 via campaignlive.co.uk
  
  With less than a week until the 2016 Olympic Games in Rio kicks off, competition on YouTube is heating up.
  
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• Gap faces backlash over 'sexist' kids' range ad, which also contains an unfortunate spelling mistake

  01-08-2016 16:23
  
  Clothing retailer Gap is facing a backlash online over an ad for its GapKids clothing range which Twitter users have described as "sexist". 
  The creative in question (pictured above) was designed to promote the US-based brand's new toddler series to UK customers and shows a little boy and girl pictured side-by-side.
  The young boy is kitted out in an Einstein t-shirt, with text beside him reading: 'The Little Scholar: Your future starts here,' while the girl is wearing a cream
  
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• Tesla finally unveils Elon Musk’s ‘masterplan’ with SolarCity merger

  01-08-2016 16:06
  
  A total of $2.6bn has been put on the table as Elon Musk looks to merge his electric car and solar battery companies, all part of his so-called 'masterplan'.
  SolarCity has been paired with Tesla and those with shares in the battery company have set Tesla stock at a rate of 0.11 per cent, meaning the Tesla shares are valued at just shy of ten times more.
  Musk denied any input in the pricing or negotiation for the companies, owning more than 20 per cent in each.
  The Tesla workforce would now numbe
  
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• Brand Recruitment: E-Commerce Executive

  01-08-2016 16:01
  
  £22000 - £26000 per annum:Brand Recruitment:
  E-Commerce Executive, Oxford -
  A leading company in their industry are looking for an ambitious and driven E-Commerce Executive
  Oxford
  
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• Red Sofa London: Midweight Retail Interior Designer

  01-08-2016 16:00
  
  £28000 - £32000 per annum:Red Sofa London:
  Exciting opportunity for a Midweight Retail Interior Designer to join a collaborative and boutique design agency
  City of London
  
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• Global marketing spend set to exceed $1tn in 2017, says Group M

  01-08-2016 16:00 via campaignlive.co.uk
  
  Global marketing spend is set to exceed $1tn (£756bn) in 2017, Group M predicts.
  
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• How China became the world’s e-commerce king

  01-08-2016 15:39
  
  For anyone with an Amazon Prime account, the idea that online shopping could get any easier might seem like an unlikely proposition. Yet of course we know it can. Free two-day delivery was exciting at first. Until they introduced one-day. Then same-day. 
  Successful e-commerce is about more than just delivery, however. It’s about the shopping experience itself and the ease with which we can find and buy items. The better the experience, the more people will buy. 
  A glance at the U
  
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• How Intel is working with YouTubers to 'unbox' their use of conflict-free resources for processors

  01-08-2016 15:30
  
  Intel's iconic advertising has proved that even a chip company that sells mostly to other businesses, can capture consumers. In their latest corporate social responsibility campaign they are taping into famous YouTubers to help promote the fact that they use conflict-free minerals for their processors. The latest video above with Joanne Chiang, a tech vlogger whose channel has over seven million views, just launched this morning. Their first video with Lewis Hilsenteger (who
  
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• Teads eyes Asia with $47m expansion fundraiser

  01-08-2016 15:23
  
  Video advertising company Teads is ready to tackle Asia upon fundraising $47m in funds to invest in start-ups and ad tech companies.
  Debt financing from BNPP, Bank of China, HSBC, Banque Palatine and BPI made the funds available, as the company looks to challenge for a larger share of the market in the APAC region.
  Pierre Chappaz, Teads executive chairman, said: “I am very pleased to see that banks are supporting our strategy to pursue M&A opportunities and strengthen our leading posit
  
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• Tesco on the hunt for fourth marketing boss in three years as Robin Terrell departs

  01-08-2016 15:22
  
  Tesco’s chief customer officer Robin Terrell is set to depart the supermarket after less than two years in charge of marketing
  A Tesco spokesman has confirmed a “successor will be revealed in due course”.
  Marketing Week can confirm the role of chief customer officer will not be scrapped and that a successor has already been found. However, it is not known whether Tesco has looked internally – with promoting group brand director Michelle McEttrick a possibility &
  
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• There’s good and there’s good, good: How the industry judges purpose-led campaigns

  01-08-2016 15:15
  
  As an international festival of creativity, Cannes Lions showcases ‘the power of creativity as a driving force for business, for change and for good’. So, as increasingly creative solutions are required to tackle social challenges, more purpose-led campaigns are bagging prizes on this prestigious stage.
  Many of us see this as a cause of celebration: a great opportunity to demonstrate the positive impact our industry can have. Yet not everyone is convinced. Each year an increasing num
  
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• Jack White label stunt commits Carl Sagan to golden vinyl and blasts him into space

  01-08-2016 14:50
  
  The wisdom of astronomer Carl Sagan has been played in space as part of a remixed soundtrack composed and launched into space by the record label founded by musician Jack White, Third Man.
  The dramatic stunt sees the vinyl record played in a specially designed player that reached the stratosphere before commencing an 80-minute descent to terrafirma.
  The space-faring machine landed without an ‘Icky Thump’ thanks to a specifically engineered parachute.
  The record was gold plated to sto
  
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• Tesco’s top marketer Robin Terrell to depart

  01-08-2016 14:37
  
  Tesco’s chief customer officer Robin Terrell has quit the supermarket after three years to “pursue a different direction”.  
  A Tesco spokesperson said: “Robin has decided to resign from Tesco in order to pursue a different direction in his career and we fully respect that decision."
  Terrell – then multichannel director – took on the top marketing job in December 2014 when he replaced chief marketing officer Jill Easterbook in the expanded role.
  It ca
  
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• 'Stranger Things' takes the top spot as most popular digital series in the US

  01-08-2016 14:00
  
  The buzz around the new Netflix original, "Stranger Things," seems to be paying off. It's currently the top digital original in  the US by a long shot. The show is definitely worth watching and hooks people in with a short description. "99 out of 100 times when a kid goes missing, he’s with a parent or relative. This is a story about the other time."  Here are the full insights from Parrot Analytics. 
  For July 21th-27th, 2016 - Top 5 Digital Original Series in
  
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• Creative Work of the Week: The 'World's Strongest Boys' win big for Duchenne UK and WCRS

  01-08-2016 13:48
  
  Duchenne UK and WCRS’ ‘World’s Strongest Boys’ have won over The Drum readers to be crowned Creative Work of the Week.
  Launched mid-July, the campaign draws attention to Duchenne Muscular Dystrophy (DMD), a genetic muscle-wasting disease that almost exclusively affects males with around 2,500 boys in the UK currently living with the disease.
  While the degenerative condition – for which there is no cure – makes these boys physically weak, having to live with th
  
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• Rio 2016 Olympic sponsors have clocked up 400 years’ worth of watch time on YouTube, with Always and Samsung's ads among most popular

  01-08-2016 13:41
  
  Viewers are taking notice of official Rio 2016 marketing, with YouTube revealing that Olympic sponsors’ ads have already received the equivalent of over 400 years’ worth of global watch time in its most recent trends report.
  The Summer Games hasn’t even kicked off yet but the event has faced its fair share of obstacles, from controversy around Russia’s state-sponsored doping program to concerns over the safety of venues. The negative headlines, however, don't appear to ha
  
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• Nestle: Community Manager

  01-08-2016 13:38
  
  £competitive salary + excellent benefits:Nestle:
  Do you have a passion for social content? Are you looking for a new opportunity to shape the future?
  Gatwick, West Sussex
  
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• Tennent's pint-to-play retro 'Barcade' cabinets kick off Scottish pub tour

  01-08-2016 12:48
  
  Tennent’s has rolled out its exclusively-designed games housed within arcade cabinets to Scottish pubs as part of its nationwide 'Barcade' promotion. The campaign aims to entertain attendees, hit home brand awareness and boost sales.
  The retro-style comedy games play off Tennent's wider Wellpark shorts series and having previously survived a heavy weekend at the T in the Park music festival are now set to tour Scottish pubs.
  The brewer is looking to leave its mark on no
  
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• JWT’s CEO Tamara Ingram on ad land’s diversity discomfort

  01-08-2016 12:42
  
  JWT became the lightning rod for advertising’s diversity discomfort earlier this year and for the agency’s chief executive Tamara Ingram the fallout has amplified what was a quiet attempt to make it one of the core drivers of the business.
  “We’ve been brilliant for women, and we have been female-focused long before the current circumstances have thrust the agency to the forefront of the gender equality conversation,” she explains. While the industry is awash wi
  
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• WPP enlists Alina Kessel as president and CEO of its Procter and Gamble team

  01-08-2016 12:39
  
  WPP has appointed Alina Kessel as president and chief executive of its Procter and Gamble (P&G) business, to lead to the network’s relationship with the brand across its agencies.
  AgencySpy reports that a leaked internal memo from Grey chairman and chief executive Jim Heekin confirmed the move, which will see Kessell still based in London and poised to succeed Tamara Ingram in the position following the latter's appointment as global chief executive of the agency earlier
  
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• Red Sofa London: Midweight Designer - Advertising

  01-08-2016 12:24
  
  £35000.00 per annum:Red Sofa London:
  Our client is one of London's most recognised advertising agencies, with an enviable list of well known clients. They have created some of the most memorable and successful advertising campaigns in the UK and have a reputation for creating excellent work.
  London
  
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• What advertisers need to know about sourced traffic

  01-08-2016 12:03
  
  A number of advertisers, concerned with the lack of transparency in digital advertising, are now tending to play safe and deal direct with trusted, ‘premium publishers.’
  These advertisers are competing for the highest quality ad inventory on the most reputable digital properties, willing to pay a premium to try to keep their brands safe as well as attempting to avoid ad fraud.
  The unseen/unknown hitch
  What exactly is 'sourced traffic'? It occurs when digital media publishers/vendors/
  
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• ASOS customer challenges retailer to Facebook rap battle after cleanin’ out his closet

  01-08-2016 11:59
  
  Online clothing retailer Asos has engaged in a social media showdown with a customer complaining about a lost package containing a returned FCUK blazer.
  Facebook user Jay Whalley, from Preston, laid down the law to the retailer in a reworked version of the rapper's hit 'Stan' which he had tailored to call out a potential shady mistake from the company.
  Whalley's initial concern was that "I sent you my exchange but still it ain't returning".The company wasted no time in having staffer&n
  
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• Marissa Mayer could pocket $122m if she walks away from Yahoo after Verizon sale

  01-08-2016 11:58
  
  Yahoo’s chief executive Marissa Mayer could stand to walk away from Yahoo with a payout of $122m following Verizon’s $4.8bn purchase of the ailing company.
  As the ink dries on the deal, sources have told the Wall Street Journal that Mayer is unlikely to have a prominent role, if any, under Verizon. The boss stands to take away more a $55m ‘golden parachute’ if she is terminated as a result of the sale, Fortune is reporting that her total compensation could be more th
  
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• Looking at Asia helps multinationals know what’s coming down the road, says Google APAC CMO Simon Kahn

  01-08-2016 11:48
  
  Google has released its micro-moments research into APAC, arguing that the region is too important in terms of mobile insights to be basing decisions off western data.
  The business has pushed harder into APAC in recent years and chief marketing officer for the region, Simon Kahn, says that now it’s reached the right level of maturity, it’s building out its own insights to help the industry make better decisions around marketing strategy, particularly for mobile.
  “My message to
  
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• Trinity Mirror sees print revenue drop 10.3% with regional titles 'experiencing difficulty' despite cost cutting

  01-08-2016 11:36
  
  Trinity Mirror has reported a 10.3 per cent decline in publishing print revenue following the closure of six of its titles, contributing to a 7.8 per cent drop in overall revenue on a like for like basis in the six months up to 3 July.
  Circulation revenues declined 4.7 per cent with volume declines partially offset by cover price increases, with the Saturday edition of the Daily Mirror increasing by 10p to £1, and the weekday edition rising by 5p to 65p.
  The publisher delivered a revenue p
  
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• Glow app security loophole left users' fertility cycles exposed

  01-08-2016 11:15
  
  Fertility tracking app Glow has come under scrutiny for failing to protect the data of users, via a loophole.
  A probe from the Consumer Reports into the app found “one security flaw that might have let someone with no hacking skills at all access a woman’s personal data”.
  Furthermore, it pinpointed other loopholes that a hacker could use to gather email addresses, change passwords, and access personal information.
  “We were troubled by the nature and depth of the security
  
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• Ad industry reacts to Kevin Roberts' views on gender diversity

  01-08-2016 11:06 via campaignlive.co.uk
  
  Senior figures from across the industry have reacted to Saatchi & Saatchi executive chairman Kevin Roberts' comments about female ambition in agencies and diversity.
  
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• Ad industry reacts to Kevin Roberts' controversial gender comments

  01-08-2016 11:06 via campaignlive.co.uk
  
  Senior figures from across the industry have reacted to Saatchi & Saatchi executive chairman Kevin Roberts' comments about female ambition in agencies and diversity.
  
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• Mark Ritson: Saatchi & Saatchi’s Kevin Roberts is blind to the ongoing male dominance of advertising

  01-08-2016 10:56
  
  The debate about diversity in marketing is far from over. That’s the clear message from the dramatic events that unfolded at Publicis Groupe over the weekend. On Saturday Kevin Roberts, the executive chairman of Saatchi & Saatchi and famed author and speaker, gave a blistering interview with Lara O’Reilly from Business Insider. In the interview Roberts dismissed the ongoing debate about gender bias in the ad industry and claimed that he does not spend “any time” on an
  
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• KPMG shortens recruitment process to one day to better suit millennials

  01-08-2016 10:45
  
  Accounting firm KPMG has come up with a process that it thinks better suits young people, shortening its recruitment efforts from a matter of weeks to a single sitting.
  After interviewing 400 graduates this summer, the firm found a complaint, issued by over a third, was that it too long to learn the outcome of their application.
  Usually, three assessments were spaced out across a period of several weeks but the firm has brought them forward into the one day meaning that results will now be recei
  
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• Ocean adds Stratford in new £100m Westfield OOH deal

  01-08-2016 10:36 via campaignlive.co.uk
  
  Ocean Outdoor has retained its outdoor advertising contract for Westfield shopping centre in London's White City and also been awarded a similar deal for its sister site in Stratford.
  
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• Creative works: Featuring Brothers and Sisters, Brave, Art&Graft and more

  01-08-2016 10:34
  
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 8 August.
  For pro
  
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• China ride-hailing showdown set to end as Uber and Didi Chuxing reportedly consider merger

  01-08-2016 10:20
  A monumental deal could come to fruition reshaping China’s ride-hailing market with the proposed merger of its two top competing services Uber, and Didi Chuxing.
  The US company’s China operation is reportedly set to seal a $35bn merger with market leader Didi Chuxing.
  Quoting "a source familiar with the matter," Reuters has reported that the valuation comes from Didi’s $28bn and Uber China’s supposed $7bn. Uber China will have a 20 per cent stake in the new company claime
  
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