Marketing news

• Cindy Gallop galvanizes furious Twitter response following Saatchi & Saatchi chairman Kevin Roberts' comments

  29-07-2016 23:40
  
  Cindy Gallop, advertising consultant and former chair of BBH New York, has caused quite a storm on Twitter following a Business Insider piece that quotes Saatchi & Saatchi chairman Kevin Roberts as saying that she “has problems of her own making” regarding her ongoing quest to advocate for and promote diversity within the advertising industry.
  In the article, Roberts tells Business Insider that he believes the gender debate is over, despite the fact that in 2014 only 11 perc
  
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• Cindy Gallop galvanizes furious Twitter response following Saatchi & Saatchi CEO Kevin Roberts' comments

  29-07-2016 23:40
  
  Cindy Gallop, advertising consultant and former chair of BBH New York, has caused quite a storm on Twitter following a Business Insider piece that quotes Saatchi & Saatchi chairman Kevin Roberts as saying that she “has problems of her own making” regarding her ongoing quest to advocate for and promote diversity within the advertising industry.
  In the article, Roberts tells Business Insider that he believes the gender debate is over, despite the fact that in 2014 only 11 perc
  
  Read more

• Cindy Gallop galvanizes furious Twitter response following Saatchi & Saatchi CEO Kevin Robert's comments

  29-07-2016 23:40
  
  Cindy Gallop, advertising consultant and former chair of BBH New York, has caused quite a storm on Twitter following a Business Insider piece that quotes Saatchi & Saatchi chairman Kevin Roberts as saying that she “has problems of her own making” regarding her ongoing quest to advocate for and promote diversity within the advertising industry.
  In the article, Roberts tells Business Insider that he believes the gender debate is over, despite the fact that in 2014 only 11 percent o
  
  Read more

• Disney-owned Maker Studios hit with layoffs

  29-07-2016 19:15
  
  Opened with a bang, and deep investment in 2014, Disney-owned short-form creative specialists Maker Studios confirmed to Deadline that they are, in fact, laying off staff. Initially, Disney made a $500m commitment to the effort and, if certain financial targets were hit, was going to add an additional $450m. However, the company fell short, with the final outlay at $698m.
  In a statement, the company said that: “Maker Studios’ business is constantly evolving and after careful tho
  
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• Amazon set to double down on video spend and triple its original content as it climbs the ranks in streaming space

  29-07-2016 19:05
  
  Amazon is taking a large step up in its content spend in the second half of this year, announcing it will nearly triple its number of new Amazon Original shows in the latter half of 2016 compared to the same period in 2015 as it looks to steal eyes from Netflix.
  The internet giant announced its content plans on an earnings call yesterday (28 July) as it reported its fifth consecutive quarter of profit growth. Amazon has made no secret of its plans to extend its dominance of the online media spac
  
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• Digital Gurus: Digital Web Analyst | London Attraction

  29-07-2016 18:37
  
  £30000 - £35000 Per Annum:Digital Gurus:
  Digital Web Analyst | London Attraction | London | £37k + package My client is a very cool attraction that is well-known not only within the Lond...
  London
  
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• Red Sofa London: Senior Product UI Designer

  29-07-2016 18:25
  
  £20000 - £80000 per annum:Red Sofa London:
  Lead / Senior UI Designers This stand out agency are on the up and looking to employ 10 stand out UI Designers. In this role you will work on future product development on a Digital UI/ visual capacity, often for both digital and physical products.
  London
  
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• Artist David Shrigley creates poster for Sadiq Khan's #LondonIsOpen campaign

  29-07-2016 18:07
  
  Turner Prize nominee David Shrigley is among 10 noted artists who are lending their creative talents to the #LondonIsOpen campaign which launches today.
  Shrigley's 'Everyone Welcome' poster will be exhibited across the tube network as part of London mayor Sadiq Khan's campaign to promote the capital to visitors and investors despite the EU referendum outcome.
  Artwork from Tania Bruguera, Gillian Wearing and Mark Titchner will also be on display on the Underground from to
  
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• John Lewis channels Dragons’ Den with new startup initiative

  29-07-2016 17:50
  
  John Lewis is creating its own Dragons’ Den new business lineup in order to compete with Amazon, ASOS, Aldi and Lidl.
  The British retailer is partnering with TrueStart, a startup accelerator and investment fund to create ‘The Eureka initiative’, which will allow startups within TrueStart’s portfolio to partner with John Lewis.
  The collaboration will provide John Lewis with “a different way of thinking” and the group sees the move as an incentive to bring the b
  
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• Arsenal to live stream upcoming fixture through the official club app

  29-07-2016 17:50
  
  Arsenal has taken steps to strengthen its digital capabilities by partnering with online video company Ooyala to stream an upcoming pre-season friendly through the club’s official app.
  The Premier League side will show this weekend’s game against Club Deportivo Guadalajara (Chivas) on its own app as part of its efforts to grow a global fan base and open up more revenue streams through digital platforms.
  The fixture with the Mexican first division side will be accessibl
  
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• 10 things you need to know about affluent millennials

  29-07-2016 17:42
  
  Few demographics are more discussed than millennials – young people born between 1980 and 2000. The typical millennial was born in the boom years, raised by doting parents who wanted the best for them, wanted to be cool and were financially secure. They came of age during the recession but maintained their sense of empowerment, inspired by young tech millionaires in the media and a freelance culture.
  Leisure time and pushing boundaries are proof of a life well lived. Well-travell
  
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• How Warburtons is using ‘innovation and fame’ to drive the brand

  29-07-2016 16:42
  
  Bakery brand Warburtons loves tradition. It is a family business, still run today by cousins Jonathan, Brett and Ross Warburton. The brand has used its family identity in advertising on and off throughout its history, using taglines such as ‘We care more because our name’s on it’ and recently ‘From our family to yours’.
  “All our advertising at the moment also features our chairman Jonathan [Warburton], which helps us move away from being a faceless corporation
  
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• Above + Beyond poaches creatives from VCCP’s O2 creative team

  29-07-2016 16:40
  
  Creative duo Josefine Lindmark and Sam Whigham are joining Above + Beyond from VCCP.
  The pair, who met three years ago while working on VCCP’s ‘Be More Dog’ campaign for O2 will report to the young agency’s executive creative director and founder, Dave Billing.
  This hire comes on the back of the consultancy’s appointment of former McCann London head of account management, Tom Bedwell, to the role of client services director and Zaid Al-Zaidy, as partn
  
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• Brand Recruitment: Senior Business Development Marketing Executive

  29-07-2016 16:38
  
  £38000 per annum:Brand Recruitment:
  Senior Business Development Marketing Executive, Cambridge -
  An international service provider with an office in Cambridge is looking
  Cambridge
  
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• Business on the Move: The Premier League, Stonewall, Jamie magazine and more

  29-07-2016 16:34
  
  The Premier League is in the midst of deciding which global media agency it will appoint to help with the increase in planning and buying requirements expected following its decision to run a clean brand strategy after splitting with long-term title sponsor, Barclays.
  Initial talks are understood to have begun in May with the Premier League handling the media review directly. A campaign to coincide with the start of the 2016/17 season in August had been scheduled, however with kick off so close
  
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• Hilton Worldwide picks BMB for £9m of social and content

  29-07-2016 16:19
  
  Hilton Worldwide has handed its £9m social and content account to BMB.
  The appointment was made without a pitch and sees the creative shop tasked with developing and managing all the social media and content strategies for the hotel chain’s brands. This means the agency will work across the EMEA region, spanning Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton.
  All work is focused on building the profile of the Hilton brand among younger audi
  
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• Pensions consultant Portafina appoints Jaywing PR

  29-07-2016 16:13
  
  Pensions advice specialist Portafina has appointed Leeds-based Jaywing PR to handle consumer and trade focused PR, plus social consultancy. 
  Portafina serves over 11,000 clients in the UK, offering advice on money, pension and ISA plans.
  Jaywing PR will be responsible for driving consumer awareness through national, regional and lifestyle media coverage and further establishing Portafina’s reputation with key trade publications, with activity already underway.
  Jamie Smith-Thompson, ma
  
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• Hyundai launch their kids' car tours to enhance the digital car tour experience

  29-07-2016 16:10
  
  With more people than ever avoiding the high-pressure of a car dealership environment, how does a brand communicate its key product features? Three in five car buyers are turning to digital - now researching on YouTube for their next car, with many watching ‘car tour videos’. However, the majority of this content is very technical and difficult to understand.
  Gravity Thinking, digital communications agency based in London, created a film for Hyundai to heighten the ‘car tour&rs
  
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• Brand Recruitment: Brand Strategist

  29-07-2016 16:04
  
  £35000 per annum:Brand Recruitment:
  Brand Strategist, Saffron Walden -
  An agency based just outside Saffron Walden are looking for a Brand Strategist to join their team to
  Saffron Walden
  
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• Cindy Gallop, Visa’s Nick Jones and Mr Goodvertising author Thomas Kolster to judge first Marketing Can Change the World Awards

  29-07-2016 15:27
  
  The Drum is launching the Marketing Can Change the World Awards to honour the creative thinking that tackles real-life issues in a meaningful way.
  Social good has emerged as an increasingly important focus for many marketers, agencies and The Drum itself, and these awards will recognise the industry’s contribution to important causes beyond their everyday client work.
  BBH New York and Make Love Not Porn founder Cindy Gallop, Visa head of digital and CSR Nick Jones and Thomas Kolster, autho
  
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• Data-driven creative: Where efficiency meets emotion

  29-07-2016 15:15
  
  “An algorithm cannot come up with the perfect gift for your wife,” said Stephan Beringer, the Publicis Media data, technology and innovation practice chief, who went on to warn that slavishly trusting in targeting data could lead brands all down the same path, whereas the secret to engaging people lies in creative disruption.
  According to Rachel Bristow, director of client partnerships and collaboration at Sky Media, meanwhile, the most powerful data-driven tool is a human being.
  Bot
  
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• My Media Week: Chris Broadbent, MediaCom North

  29-07-2016 14:59 via campaignlive.co.uk
  
  Chris Broadbent, chief operating officer of MediaCom North, has spent his week on numerous train journeys, checking out the company's new offices, putting "people first" and relaxing in "God's own country".
  
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• Kevin Bacon turns football pundit as EE celebrates BT Sport partnership with 'Breaking Sports News' bulletin ad

  29-07-2016 13:57
  
  EE has unveiled an ad starring longtime ambassador Kevin Bacon to celebrate its content tie-up with BT Sport, marking the first time the brands have appeared in a campaign together since BT acquired the mobile operator earlier this year for £12.5bn.
  Bacon takes on the role of sports pundit in the 'Breaking News' bulletin-style ad, designed to promote the fact that EE customers will now get six months free access to all BT sports programming. 
  The actor is joined by foot
  
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• Creative Work of the Month: Now remains 'In Sync' to win votes for BT Business

  29-07-2016 13:35
  
  Creative agency Now has triumphed to take the title of Creative Work of the Month for July with its £1m business brand campaign for BT.
  Highlighting the importance of relationships and collaboration in business today, the work – ‘In Sync’ – showcases the talents of acapella group, The Buzztones, as each member of the group delivers a different word of the script.
  The creative idea looks to show how being ‘in sync’ with each other really matters when tryi
  
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• People on the Move: Hires and departures at Google, Apple, Xaxis and more

  29-07-2016 13:14
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. 
  Loading...
  Google
  Google’s managing director of its UK and Ireland business Eileen Naughton is its vice-president of people operations worldwide.
  She replaces Lazszio Bock, who has spent the last ten years shaping the culture of the internet behemoth. He moves to an advisory role, reporting
  
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• Stripe Communications appionted as PR agency for Ubisoft UK

  29-07-2016 12:58
  
  Ubisoft UK has appointed Stripe Communications as its PR agency for consumer and corporate PR.
  Managed from Stripe’s London office, the agency will work to deliver creative PR communications to support the launch of video games including Host ReconL Wildlands, Watch_Dogs 2 and South Park: The Fractured But Whole.
  Ubisoft UK marketing director, Mark Slaughter, expressed his excitement of working with Stripe and the potential that has been recognised between the brand and agency. He said: &l
  
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• Anatomy of an Ad: Relaunching girl power for UN's Global Goals with #WhatIReallyReallyWant

  29-07-2016 12:45
  
  In 1996 the Spice Girls conquered the world with their famous ‘Girl Power’ message. Now, 20 years later, the United Nations’ Project Everyone is propelling that mantra back into the spotlight in a bid to embolden women everywhere to ask for ‘what they really really want’ and make their voices heard at the UN General Assembly in September.
  Part of the UN’s Global Goals initiative, masterminded by filmmaker and Comic Relief founder Richard Curtis, #WhatIReallyRe
  
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• Why design is becoming more important to business than ever before

  29-07-2016 12:36
  
  Design is enjoying a moment in the sun. In 2015, the UK design economy generated £71.7bn in gross value added (GVA), equivalent to 7.2 per cent of total GVA according to the Design Council.
  And those in design are more productive, too. Workers with a design element to their role are 41 per cent more productive than the average. Tech, consulting and financial companies are taking note, acquiring design agencies at an unprecedented rate. IBM has snapped up three design agencies this yea
  
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• IPSO defends clearing Katie Hopkins article likening migrants to cockroaches

  29-07-2016 12:34
  
  Press regulator IPSO has defended its decision clear an antagonistic Sun article in which Katie Hopkins likened migrants to cockroaches by stating that migrants as a group cannot be discriminated against.
  Chief executive Matt Tee defended the regulators decision to overrule complaints about the piece, written in April last year, despite internal unease at this stance – with Sir Alan Moses, chair of the body, voicing frustration at the lack of action.
  Speaking to the Media Masters podcast T
  
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• Why Suzuki partnered with ITV for 'Ant & Dec's Saturday Night Takeaway'

  29-07-2016 12:00
  
  Whether or not TV is on TV or on the web doesn't make a difference when you have a massively popular show. ITV's "Ant & Dec's Saturday Night Takeaway" is one of these shows. The variety show's massive popularity is why auto maker Suzuki decided to invest in a two-year partnership.
  Found Remote interviewed Alun Parry, the Head of Press and PR for the Automobile Division at Suzuki GB and Nick Maddison, the Head of Business Development and Client Services at the7stars the agency that helpe
  
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• Ad of the Day: NSPCC calls on the ‘Pantosaurus’ to help parents talk to their kids about sexual abuse

  29-07-2016 11:50
  
  The NSPCC is hoping to get parents talking to their children about sexual abuse with the help of the ‘Pantosaurus’.  
  Created in collaboration with Aardman and OMD UK, the two-minute short enlists the help of dinosaurs to explain to kids how to stay safe from abuse.
  “We know many parents will struggle with the idea of talking to their children about sexual abuse but it’s vital if we want our children to understand how to stay safe,” explained Peter Wanless, chi
  
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• Cow & Gate rolls out new packaging design for baby food range

  29-07-2016 11:48
  
  Danone-owned Cow & Gate has introduced a new design across its glass jars of baby food to better display the provenance of the ingredients and differentiate them from its formula milks. 
  Focusing on a 'farm-to-jar' concept, the new design, developed by Bloom, aims to hero the quality and naturalness of the ingredients and to encourage parents to 'reappraise jars as a category'. 
  The new design also aims to position Cow & Gate's jars as the start of a new developmental
  
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• Building for everywhere: The convergence of apps and the mobile web

  29-07-2016 11:46
  
  Covering convergence between the mobile web and apps, the challenges of keeping up with consumers on a fragmented medium and initial moves in instant messaging and chatbots, the debate built on the findings of a report published by The Drum in June, in partnership with Tune, titled Marketing’s New Frontier: The convergence of mobile-web and app.
  OpenTable’s senior vice-president of marketing, Scott Jampol, and eBay’s vice-president of global marketing operations, Rafael Orta, o
  
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• David Shrigley and Sadiq Khan launch #LondonIsOpen campaign

  29-07-2016 11:42 via campaignlive.co.uk
  
  Turner prize winner David Shrigley is among the ten artists whose work comprises the #LondonIsOpen campaign, launched today across the Tube network.
  
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• Red Sofa London: Print Project Manager

  29-07-2016 11:35
  
  £25000 - £32000 per annum + Benefits:Red Sofa London:
  Print Project Manager needed for large and well known production house which works across TV, digital and print campaigns
  London
  
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• ‘Newspaper for the North’ folds as readers snub print

  29-07-2016 11:34
  
  A fledgling newspaper distinguished by its focus on the north of Britain has folded a mere five weeks after first rolling off the printing presses following tepid take-up from consumers.
  24 – The North’s National was published by CN Group to take on the London-based media with a weekday digest of local interest news and views, priced at 40p.
  CN editorial director, David Helliwell, remarked: “We were proud of the design and content and had encouraging feedback and buy-in from ad
  
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• Siemens wants you to know it’s not about phones or ‘rag and spanners’ engineering in new positioning

  29-07-2016 11:26
  
  Siemens has introduced a new brand positioning that it hopes will better communicate the impact its technology has on society and shake off its image as a mobile phone and consumer goods company.
  The new ‘Ingenuity for Life’ strapline, developed by Ogilvy & Mather, underpins the positioning and has been created to showcase Siemens work across three core areas – the Future of Manufacturing, Sustainable Energy, and Intelligent Infrastructure. The global rebrand, which will al
  
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• Uber co-founder branches out into real estate with Haus

  29-07-2016 11:18
  
  Not content with disrupting the taxi market Uber co-founder Garrett Camp has set his sights on the real estate sector with a new platform designed to facilitate making and accepting final offers when buying and selling residential property.
  Haus sets out to digitise this process and provide greater transparency between buyers, sellers and agents to bolster the often thorny negotiating process.
  This sees sellers upload their listing enabling buyers and their agents to table offers, adjust them an
  
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• WhatsApp accused of retaining ‘deleted’ chats

  29-07-2016 11:16
  
  Privacy standards at Facebook-owned messaging service WhatsApp have been called into question by researchers who have discovered that the app routinely retains chats even after they’ve supposedly been deleted.
  The discovery was made by iOS researcher Jonathan Zdziarski who found that chat logs remain present on disc unless overwritten, meaning that anyone with physical access to the device could potentially retrieve the data or access it via a remote back-up system.
  Zdziarski attributed th
  
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• Red Sofa London: Midweight Interior Designer

  29-07-2016 11:14
  
  £30000 - £35000 per annum:Red Sofa London:
  Are you an Interior Designer looking to work on a diverse range of retail and hospitality projects?
  City of London
  
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• New York Times places VR video within its mobile site for first time

  29-07-2016 11:14 via campaignlive.co.uk
  
  The New York Times has embedded a 360-degree video experience within its mobile website for the first time, in a move that could significantly increase audience exposure to the format.
  
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• Wins this week: Stonewall, International Airlines Group, Swarovski

  29-07-2016 10:43 via campaignlive.co.uk
  
  LGBT charity Stonewall has hired Mr President as its retained agency after a pitch through AAR.
  
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• Red Sofa London: Midweight Hospitality Designer

  29-07-2016 10:41
  
  £28000 - £34000 per annum:Red Sofa London:
  Are you a Midweight Hospitality Designer who can use Vectorworks, Indesign, Photoshop and looking for your next big role?
  City of London
  
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• EE and BT launch first dual brand campaign with Kevin Bacon

  29-07-2016 10:34 via campaignlive.co.uk
  
  EE and BT have launched their first joint marketing campaign to push the recently announced BT Sport app.
  
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• Amazon Dash lands in London hot on the heels of Fresh

  29-07-2016 10:24
  
  Amazon has implemented an easier way to order grocery deliveries in 128 London postcodes, with the rollout of its Dash device that boasts seamless home shopping.
  Using Dash, customers can scan a product barcode or say the name of a product to sync the items with their Amazon shopping basket the next time they access the site or app.
  Dash gives shoppers a way of assembling a shopping list using items in their fridge, that Amazon claims are competitive priced. It will ship for free to users w
  
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• Amazon founder Jeff Bezos ranked world’s third richest individual

  29-07-2016 10:12
  
  Amazon founder Jeff Bezos has been ranked as the world’s third richest individual by Forbes, which estimates the e-commerce tycoon's wealth at $65.3bn (£49.5bn).
  This stash places Bezos in the upper echelons of global wealth, behind only Bill Gates, who leads the pack with $78bn (£59bn) and Zara founder Amancio Ortega who has amassed a personal wealth of $73.1bn (£55bn).
  Bezos’ good fortune stems from a strong performance at the online retailer, of which he still ow
  
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• What Coca-Cola’s slide down global brand rankings really tells us

  29-07-2016 10:00
  
  No matter how indispensable a brand seems, nothing is for ever, and even the biggest names must fight to stay relevantWhen I was young, Coca-Cola was the kind of brand you thought would dominate forever. Big. Red. Confident. American. Indestructible. Sponsor of the 2016 Rio Olympics, its new #ThatsGold campaign, which launches in 50 markets and captures athletes and ordinary people experiencing moments of joy, perpetuates this Coca-Cola dream.Related: Coca-Cola's marketing shake-up requires a lo
  
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• What can programmatic campaigns tell you about your audience?

  29-07-2016 10:00
  
  Programmatic may be one of the marketing industry’s buzzwords of the moment, but the added value that intelligent programmatic campaigns can provide marketers is, surprisingly, often overlooked.
  Programmatic campaigns generate a wealth of hugely valuable data, providing marketers with powerful insights into the behaviour of their audience. This data can then be used to fuel marketing campaigns on other channels and devices, and even target completely new audiences.
  Real-time information on
  
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• Morning bulletin: FBI probes US election meddling, Chris Evans cleared of sex assault & Always reboots #Likeagirl

  29-07-2016 09:46
  
  This morning’s bulletin includes news that the FBI are to investigate an email hack directed against the US Democratic party amidst fears of Russian meddling, Lloyds Pharmacy’s purchase of Sainsbury’s chemists
  Reuters opens proceedings with news that Barclays has seen its first half profits slump by 20 per cent as a consequence of its fire sale of unwanted assets in the midst of a turbulent economic environment.
  Ad Exchanger picks up on strong revenue growth at Google parent Al
  
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• Baidu bullish despite challenging second quarter

  29-07-2016 07:39
  
  Baidu has asserted its confidence in its platform as it revealed its second quarter results, despite experiencing a “tough” second quarter.
  The business announced that revenues had grown by 10.2 per cent year-on-year to RMB18.264 billion ($2.748 billion). However, profit fell to RMB2.866 billion ($431.3 million), a 17.4 per cent decrease from the same period in 2015.
  Robin Li, Chairman and CEO of Baidu, said: "The challenges Baidu faced in the second quarter served as a hea
  
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