Marketing news

• Digital agency Feed expands to US with San Francisco office

  28-07-2016 23:05
  
  European agency Feed is setting up shop in San Francisco, marking the agency’s first foray into the US market.
  According to Feed, which also has offices in London, Berlin, Madrid and Manchester, eBay is the San Francisco office’s founding client.
  The California office is starting off with a team of six but is expected to grow to 15 by the end of this year. It will be run by Janelle Navrat, who was recently appointed vice president of operations.
  Matt Lynch, managing director and pres
  
  Read more

• Norwegian Air installation provides personalized travel recommendations based on pulse and temperature

  28-07-2016 21:56
  
  To promote its dozens of flights that fly between the United States and Europe, Norwegian Air has launched an interactive installation in LA and Florida that it hopes will make Americans realize that the airline flies to more places than its name might suggest.
  Taking a cue from Norway’s iconic northern lights, Norwegian’s “Aura Reader” will read a person’s temperature and pulse to determine the color of his or her aura. A “ticket” will then print on the
  
  Read more

• Chipotle ventures into the burger business with new offering

  28-07-2016 21:35
  
  After some months of speculation, Chipotle confirmed that it will indeed launch a burger chain this fall in Ohio, just outside of Columbus. It was thought that the company was diving into the burger world when it filed a trademark application, “Better Burger,” back in March. The new brand Tasty Made will focus on a limited menu of just burgers, fries and milkshakes.
  "Early fast food burger restaurants generally had focused menus," said Chipotle CEO Steve Ellis, in a statement. "We th
  
  Read more

• Methods in B2B marketing follow basic tenets that become 'buying motivators'

  28-07-2016 21:31
  
  When it comes to B2B marketing and sales, there are defining factors that motivate customers to buy and keep buying and despite technological advances and access to more and more data and information – the tenets for success in sales and marketing do remain engrained in the customer buying process. In a recent article by Marketing Profs, an important guideline to work by includes five factors that offer value to customers.  The five factors include response, service, time, quality and
  
  Read more

• Advertisement

• Discovery and Toyota create virtual reality miniseries

  28-07-2016 20:33
  
  Discovery and Toyota have come together to release the car company’s first-ever scripted virtual reality short-form miniseries. The series, called The Satchel, is four-parts that follow Jim, “an unsuspecting man whose world gets turned upside down when he goes for a coffee date with a mysterious women clutching a suspicious satchel” on Discovery VR.
  “Discovery Communications is thrilled to be partnering with Toyota for the third time this year on a world-class, custom off
  
  Read more

• Twitter enters livestreaming partnership with ELEAGUE ahead of Counter Strike: Global Offensive championship

  28-07-2016 19:44
  
  Twitter reported Q2 earnings on Tuesday and missed yet again. Still, the call gave CEO Jack Dorsey a chance to pitch shareholders on his vision for video and livestreaming, which is now a key component of the company’s strategy moving forward.
  To date, the strategy has resulted in an impressive string of livestreaming partnerships with the NFL, NHL, MLB, and the NBA. Today, Twitter is extending beyond the four major sports, announcing that it will partner with ELEAGUE to pro
  
  Read more

• Paul Pogba teases new Adidas film series for First Never Follows

  28-07-2016 19:37
  
  Adidas is ramping up its First Never Follows campaign ahead of the new football season with a series of films for its six largest clubs.
  The spots will leverage the popularity of its brand ambassadors and unveil the new third kits for each of the teams.
  The German sports brand has released a trailer for the series, which shows the most talked about man in football this summer and its prized brand ambassador, Paul Pogba, reflecting on the speculation around his expected transfer to Mancheste
  
  Read more

• IBT Media accused of failing to pay severance to laid-off staff and shifting large sums of money into religious school

  28-07-2016 18:50
  
  IBT Media has been accused by former employees of failing to pay severance or give notice in relation to a raft of lay-offs the company made last month, with Twitter users launching an investigation into the financial history of the media group and its ties to its religious founder.
  Former employees have claimed that IBT Media, which operates International Business Times and Newsweek, gave "zero notice" of layoffs, refused to pay severance and routinely failed to pay bills or international staff
  
  Read more

• Advertisement

• The revitalisation of Orangina: how Lucozade Ribena Suntory plans to spend £3m to make consumers love the brand again

  28-07-2016 18:38
  
  Beverage giant Lucozade Ribena Suntory (LRS) wants consumers to stop thinking of Orangina as the drink they probably ordered on holiday in France with their parents, and start drinking it in bars.
  LRS has portioned off £3m to the citrus sparkling brand as part of its new 'Shake La Vie' campaign, which kicked off with a VIP, interactive party in London last night. The experience, which has been opened to those of not appearing in Made in Chelsea or TOWIE for two more days, encoura
  
  Read more

• Instagram’s head of brand development on the future of marketing and what it takes to be a visionary

  28-07-2016 18:27
  
  We spoke to Amy Cole, head of brand development at EMEA, Instagram, and one of our Vision 100 on what it takes to be a visionary.
  Cole said that visionaries must be able to think about things differently, look at the challenges they are facing and they should be ready to challenge the status quo.
  She said that Instagram is a business where people are communicating through visual and is dramatically different to the text and email communucations that came before it. She expects this dramatic cha
  
  Read more

• Can Coca-Cola rely on a boost from marketing or must it accept sales decline?

  28-07-2016 18:17
  
  Coca-Cola has had a difficult couple of years. Consumers are increasingly moving away from sugary drinks, and the announcement of a UK tax on soft drinks, which will come into force in 2018, as well as the Government health committee’s damning childhood obesity report, have put renewed pressure on the soft drinks industry.
  Total UK cola value sales for the six months ending 2 July 2016 were £756.8m, down 4.3% on the same period last year, according to Nielsen.
  If you look specificall
  
  Read more

• Can Coca-Cola rely on a boost from marketing or must it accept its vulnerability?

  28-07-2016 18:17
  
  Coca-Cola has had a difficult couple of years. Consumers are increasingly moving away from sugary drinks, and the announcement of a UK tax on soft drinks, which will come into force in 2018, as well as the Government health committee’s damning childhood obesity report, have put renewed pressure on the soft drinks industry.
  Total UK cola value sales for the six months ending 2 July 2016 were £756.8m, down 4.3% on the same period last year, according to Nielsen.
  If you look specificall
  
  Read more

• Why Apple TV is finally turning marketers’ heads

  28-07-2016 18:13
  
  Despite the first Apple TV launching in 2006, it is only now that brands are seeing the opportunity and including the platform in their marketing strategies.
  Just Eat, the online food order and delivery service, is launching an “industry first” group-ordering experience on Apple TV. It works by syncing its Apple TV app with any mobile phone connected to the same Wi-Fi, to allow friends in the same room to make combined orders from a number of devices.
  Ben Carter, UK marketing d
  
  Read more

• Jaunt and ESL partner to create VR eSports content for all Intel Extreme Masters tournaments

  28-07-2016 18:13
  
  Jaunt, a leading virtual reality (VR) production company, and ESL, the largest competitive eSports league, today have announced an exclusive partnership to bring to fans VR content for all Intel Extreme Masters (IEM) tournaments, beginning with IEM Shanghai.
  The first piece of content - CLG: Win Everythin’ - was released today and is an eSports documentary that follows one team’s journey to the 2016 Intel Extreme Masters World tournament held in Katowice, Poland. The Intel Extreme Ma
  
  Read more

• Carat's Jerry Daykin on why brands should be rethinking Twitter's potential as a video platform

  28-07-2016 17:54
  
  From live-streaming to Snapchat and near-constant Facebook algorithm changes what’s a marketer to do when it comes to navigating the rapidly changing world of social media?
  As the deadline for this year’s Social Buzz Awards approaches, The Drum has approached to some of the best and brightest minds in the industry – who just so happen to be judging this year’s awards – for advice.
  Dishing out some tips this week is Jerry Daykin, global digital partner
  
  Read more

• How newspapers can convince advertisers to return to print

  28-07-2016 17:52
  
  Perhaps you could blame the dozens of devices consumers now carry in their pockets. Or maybe paper is just too outdated for the delicate hands of a millennial. One thing Is for certain: marketers are not getting as excited by newspapers as they used to.
  Last year, print ad spend fell 11% to £1.22bn for the UK’s national newspaper industry, according to the latest expenditure report by Ad Association/WARC. A sharp contrast to the 2.5% growth the nationals secured from digital ad reven
  
  Read more

• Brexit voters feel the pain but wouldn't change their minds, McCann study shows

  28-07-2016 17:49 via campaignlive.co.uk
  
  Almost everybody who voted for Britain to leave the EU would make the same decision again, a survey has found - even though many agree the result has increased uncertainty.
  
  Read more

• Partners for brave change: Rokkan LA's new leadership team on their bold future

  28-07-2016 17:24
  
  Sometimes, the path to a “dream” team can be circuitous. For Rokkan’s Los Angeles office, the path had a Mulholland Drive feel to it — plenty of twists and turns, with three key players finally coming together to solidify the leadership team: Brian Veasey (as general manager, new biz), Bill Carlson (creative director) and Billy Veasey (creative director). 
  Billy Veasey (an American with no relation to South African Brian Veasey) and Carlson were together at Rokkan in
  
  Read more

• Twitter must remember its mission if it wants to unlock new growth opportunity

  28-07-2016 17:15
  
  Twitter, what happened?
  It feels like very recently Twitter was changing the face of news, enabling a new speed of information propagation and connectivity, and doing so at global scale. When the platform first debuted at SXSW, it showed immense promise for becoming a uniquely valuable platform, not just to its users and future shareholders, but to society overall.
  In fact, it was Twitter that introduced citizen journalism, alerting the world to major events like China’s massive earthquake
  
  Read more

• Bloomberg Radio sets sights on Radioplayer to promote growth in the UK

  28-07-2016 16:48
  
  Bloomberg Radio has announced it will join Radioplayer, the listening platform backed by the BBC and commercial radio, in a deal that will open up six million potential listeners in the UK.
  Bloomberg Radio, which specialises in market-moving news, is delivered from Bloomberg’s London, New York, Washington D.C, Boston, San Francisco and Hong Kong offices.
  Bloomberg’s programming from Europe launched earlier this year with European breakfast show ‘First Word Europe’. Bloomb
  
  Read more

• Heads and hearts: How tech advances are driving both left and right-brain marketing strategies

  28-07-2016 16:35
  
  In our multi-channel media world, we see a ‘paradox of time online’. People spend more time online (an increase of 100 per cent in just over 10 years) and willingly engage with branded content if it is purposeful and high quality. Meanwhile, we also devour short-form video, churn out snaps and tweets, and demand instant answers on where to go and what to buy.
  Brands are expected to meet demands precisely and relevantly ‘in the moment’, but also to have meaning and a
  
  Read more

• Update: Facebook apologises for removing Curvy Kate's 'body positive' campaign in 'error'

  28-07-2016 16:30
  
  Facebook has told The Drum that a campaign for lingerie brand Curvy Kate was rejected by the site "in error" and that it did not violate its ad policies. It also confirmed that the ad will now run on Facebook as previously planned by the company.
  The underwear designer spoke out against Facebook yesterday after the platform's moderators refused to run a series of "body positive" ads created as part of the company's #TheNewSexy campaign. 
  It has now u-turned on the origin
  
  Read more

• Influencer marketing – latest Marketoonist

  28-07-2016 16:03
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
  Read more

• The Drum’s Dadi Awards nominees revealed – Who will be taking home the trophies as the event celebrates its 10th birthday?

  28-07-2016 16:00
  
  A lot has changed in the world of digital in the past 10 years, but one thing has remained a constant – The Drum Awards for the Digital Industries (Dadis), which have been rewarding digital excellence for the past decade.
  This year’s judging was the toughest yet, with hundreds of entries whittled down by our esteemed panel of 40 industry luminaries, and now we can reveal who has made it on to the shortlist.
  Leading the nominations for 2016 is WPP-owned Essence which has been nom
  
  Read more

• Brand Recruitment: Head of Marketing Planning

  28-07-2016 15:58
  
  £60000 per annum + excellent benefits :Brand Recruitment:
  Head of Marketing Planning, Rickmansworth -An industry leader based in Hertfordshire is recruiting for a Head of Marketing to join this highly
  Rickmansworth
  
  Read more

• Brexit could be a boon for driverless cars, says auto industry body

  28-07-2016 15:49 via campaignlive.co.uk
  
  The news in recent weeks has been overwhelmed by predictions of Brexit-related economic disaster, but according to an industry body, one cutting-edge field could be set to benefit: self-driving cars.
  
  Read more

• Brand Recruitment: Head of Content

  28-07-2016 15:48
  
  bonus plus excellent benefits:Brand Recruitment:
  Head of Content, Rickmansworth -An industry leader based in Hertfordshire is recruiting for a Head of Content to join this highly respected
  Rickmansworth
  
  Read more

• How Dulux owner AkzoNobel is turning to design to bring recycled paint to the mainstream

  28-07-2016 15:43
  
  Dulux owner AkzoNobel has collaborated with design and innovation company Seymourpowell to create new technology that allows paint to be recycled more cost-effectively and on a large scale.
  Seymourpowell was tasked with creating the machinery and technology to overcome the technical and commercial challenges of scaling up a recycling process created by paint chemist Keith Harrison and bringing it to the mainstream. 
  Currently 400m litres of paint is sold in the UK each year b
  
  Read more

• Red Sofa London: Junior 3D/Interior Designer

  28-07-2016 15:39
  
  £20000 - £24000 per annum:Red Sofa London:
  Are you a Junior 3D/Interior Designer or a grad with a degree or HND in Interior design or Architecture? We have the perfect role for you!
  City of London
  
  Read more

• Digital agency Clock marks England's World Cup '66 triumph with the help of Sir Geoff Hurst

  28-07-2016 15:23
  
  With the 50th anniversary of England’s famous 1966 World Cup heroics just around the corner, digital agency, Clock, is taking an altruistic approach to marking the occasion and has designed commemorative discs in support of the Bobby Moore Fund for Cancer Research UK with the help of Sir Geoff Hurst.
  The Bobby Moore Gold Discs pay homage to England’s World Cup winning captain and have been produced by Brilliant Memorabilia. 
  Loading...
  Each disc has been personally signed by fel
  
  Read more

• The IOC may give host nations greater access to Olympic brand following criticism

  28-07-2016 15:15 via campaignlive.co.uk
  
  The International Olympic Committee has said it is considering allowing governments greater access to the Olympic brand in future, after criticisms that it prioritises commercial sponsors.
  
  Read more

• John Lewis expands it access to startups with TrueStart partnership in hunt of that retail Eureka moment

  28-07-2016 14:59
  
  John Lewis has opened its gates to a new roster of tech startups by partnering with retail accelerator TrueStart, to find and fund the products, services and technologies that will shape the company's future on the high street.
  Although John Lewis has its own in-house accelerator in JLab, the retailer says it will reap the benefits of associations with both groups, as a result of the partnership, dubbed the Eureka Initiative. It joins TrueStart as a strategic partner, sitting among a portfo
  
  Read more

• Sky sees growth during Brexit as more consumers 'regress to their home' in times of uncertainty, reporting profit boom across Europe

  28-07-2016 14:17
  
  Sky has reported healthy growth over the last 12 months with operating profit up 12 per cent, one of just a few companies to have met financial targets in times of economic uncertainty as Brexit has put a halt on UK investment.
  Despite word that some advertisers are putting a pause on UK investment while the UK’s economic stability teeters, Sky has posted a 2.7 per cent increase in ad revenue in the 12 months ending 30 June, an increase of £14m.
  Sky also recorded 445,000 new customer
  
  Read more

• Facebook is running out of ad space on its news feed. Is search its next big money spinner?

  28-07-2016 14:03
  
  Facebook’s earnings for quarter two crushed Wall Street estimates, with ad revenue for the most recent three months of the year clocking in at a cool $6.24bn. Mobile ad revenue counted for 85 per cent of this figure – up 81 per cent year-on-year – indicating strong growth for the world’s biggest social network.
  In short, Facebook must be doing something right. However, far from comfortably enjoying his company’s command over digital advertising, chief executive Mark
  
  Read more

• Swarovski appoints Somethin' Else as first content agency

  28-07-2016 13:58 via campaignlive.co.uk
  
  Swarovski, the jewellery brand, is pushing its content marketing after appointing Somethin' Else to handle the account following a competitive pitch process.
  
  Read more

• ITV and AwesomenessTV debut youth targeted UK partnership

  28-07-2016 13:47
  
  ITV, an integrated producer broadcaster and commercial television network in the UK, is partnering with AwesomenessTV, a multi-platform media company, to allow ITV2 and the ITV Hub to have exclusive UK premiere rights to AwesomenessTV’s long-form premium series. In addition, they will co-produce a new original series for the UK and international markets targeted to a youth demographic.
  "AwesomenessTV has quickly grown into one of the most successful youth content companies in the world. Th
  
  Read more

• Premier League searching for global media agency to strengthen new brand

  28-07-2016 13:35
  
  The Premier League is in the midst of deciding which global media agency it will appoint to help with the increase in planning and buying requirements expected following its decision to run a clean brand strategy after splitting with long-term title sponsor, Barclays.
  Initial talks are understood to have begun in May with the Premier League handling the media review directly.
  A campaign to coincide with the start of the 2016/17 season in August had been scheduled, however with kick off so close
  
  Read more

• With 90% of sales still in bricks and mortar retailers that don’t invest ‘risk a lot’

  28-07-2016 13:28
  
  While ecommerce and online shopping continues to grow in spades, the majority of sales in the UK still take place in bricks and mortar stores and those retailers that aren’t investing in physical stores are risking ‘a lot’.
  Speaking at The Drum’s Retail Breakfast earlier this week, Jamie Allan, group managing partner at Intermarketing Agency, warned that if the chunk of a brand’s business is on the high street, they better continue to invest their money there.
  &ldqu
  
  Read more

• Suggested reading July 2016: a digest of new marketing literature

  28-07-2016 13:00
  
  1. Does Facebook usage lead to conspicuous consumption? The role of envy, narcissism and self-promotionJournal of Research in Interactive Marketing, Vol. 10, Issue 3, 2016
  Researchers demonstrate that increased Facebook usage is linked to stronger feelings of envy and narcissism among users. Through an online survey of 674 Facebook users of all ages, the study finds that these feelings lead to a need for self-promotion, which in turn results in conspicuous online consumption. This could include
  
  Read more

• Creative Work of the Month: DDB Singapore, Colle + McVoy, Geometry Global Cape Town and more look to win

  28-07-2016 13:00
  
  As July speeds off into the distance it's time to find out which work will be named as our new Creative Work of the Month.
  From last month we started pitting our Creative Work of the Week winners from all three round ups (Europe, Americas and APAC) against one another to determine the ultimate global Creative Work of the Month winner. Now it's time for Minima Advertising people to hand over its crown and make way for a new winner. 
  Voting for Creative Work of the Month will b
  
  Read more

• The death (and triumph) of digital branding

  28-07-2016 12:59
  
  In a world where customers seamlessly jump between the on and offline worlds, your digital brand needs to work harder than ever before. With self-driving cars, augmented-reality and natural user interfaces all part of today’s tech, one of the main challenges global companies now face is how to position their brand successfully in the digital space.
  Despite the digital evolution, companies still tend to think about their brand execution primarily in terms of billboards, newspapers, TV ads,
  
  Read more

• Media analyst Tilbian urges advertisers to 'fall in love with newspapers again'

  28-07-2016 12:47 via campaignlive.co.uk
  
  Lorna Tilbian, the City media analyst, has rounded on advertisers to "fall in love with newspapers again" rather than concentrating on online.
  
  Read more

• Offers over $1bn would be music to the ears of SoundCloud's owner as likely sale looms

  28-07-2016 12:41
  
  The owner of audio streaming company SoundCloud is considering the sale of the company, with Bloomberg reporting they are holding out for a bid breaching the $1bn mark.
  Investment firm Doughty Hanson & Co are reportedly set to court offers at the price of $1bn, with the company’s musically-engaged and passionate 175m users, likely an attractive acquisition to a number of media and social media brands.
  Back in February, SoundCloud company only recently released its financials for 2
  
  Read more

• Havas Media Group announce trio of appointments for new Connection Partners division

  28-07-2016 12:35
  
  Havas Media Group has announced a string of key appointments for its new Connection Partners division which will focus on strengthening the group’s digital first model.
  Eliza Dashwood, Daniel Thompson and Paul Holman have come aboard to head up the new division and will be tasked with furthering integration between the planning teams and the opportunities across owned, shared, earned and paid channels.  
  The trio will be responsible for connecting the expertise in the areas of social,
  
  Read more

• Watch: Disney's record-breaking Finding Dory partners with Sea Life

  28-07-2016 12:32 via campaignlive.co.uk
  
  Ahead of Finding Dory's UK release, Campaign spoke to Anna Hill, chief marketing officer for Disney UK and Ireland, about its partnership with the Sea Life London Aquarium.
  
  Read more

• Rio 2016: Backlash continues against Olympic rule silencing unapproved sponsors

  28-07-2016 12:30 via campaignlive.co.uk
  
  A plethora of athletes taking part in Rio 2016 have been pointedly thanking sponsors who are not official partners of the Games, due to a controversial by-law prohibiting non-official sponsors from using "Olympic-related terms".
  
  Read more

• Oh Twitter, Twitter, Twitter. Where did it all go wrong?

  28-07-2016 12:25
  
  Not a quarter goes by now without the entire tech world shaking its collective head at your ongoing woes. Revenue sluggish. Active user growth, modest. Your ability to fix the ongoing problem of trolling and cyber bullying lacklustre at best. Oh and your advertising formats are dated and clunky.
  Apart from that, everything is great.
  To rub salt into the wound, your big brother Facebook just keeps motoring on. Taking all your best ideas and frankly doing them better, sometimes worse, but eventual
  
  Read more

• Creative duo behind Ikea ads leaves Mother for Blink Productions

  28-07-2016 12:17 via campaignlive.co.uk
  
  Freddy Mandy and Tim McNaughton, the award-winning creative directors behind some of Ikea's most memorable recent ads, have left Mother London to join Blink Productions.
  
  Read more

• Facebook’s next revenue opportunities: search, messaging and VR

  28-07-2016 12:09
  
  Facebook’s ad revenues soared in its most recent quarter as a focus on video and mobile paid off, but the social network is already positioning for the next wave of revenues in search, messaging and virtual reality.
  Facebook’s total revenue was up 59% year on year to $6.4bn (£4.8bn), with ad revenue rising by 63% to $6.2bn (£4.7bn). Of the ad total, mobile made up 84%, with revenues rising 81% year on year.
  Facebook credited the huge growth on a “double-digit increa
  
  Read more

• Reddit will soon let brands sponsor posts from ordinary users

  28-07-2016 12:00
  
  Forget YouTubers, brands will soon be able to count on Redditors to post sponsored content on their behalf. 
  The self-titled 'front page of the internet' revealed via a comment on the site that advertisers will soon be able to sponsor posts submitted by users, as long as the individual behind the update gives their consent.
  Reddit administrator Starfishjenga announced the news yesterday (26 July) saying: "In conversations with many advertisers, we often hear that Redditors ha
  
  Read more

Follow @marketing_UKnws on Twitter!