Marketing news

• Roger Camp, partner & CCO of Camp + King, discusses what it takes to be a great creative

  27-07-2016 22:59
  
  There are two aspects to doing well in this industry that seem to come up time and again: persistence and relationships. We’ve all heard of the late nights and weekends, the sticking to the belief that an idea is worth pursuing. But, sometimes, passion can get in the way of what really matters: the personal and professional relationships that can feed and nurture a long-lasting career. 
  Roger Camp, partner and CCO of Camp + King feels strongly about both. His body of work, over the ye
  
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• US Creative Work of the Week: Dinty Moore puts hipster “lumbersexuals” to work in latest campaign

  27-07-2016 20:29
  
  Hormel’s Dinty Moore recently had some fun with one of society’s latest man trends – the lumbersexual – by pitting four of these bearded, flannel-clad men against one another in a professional lumberjack competition.
  Created by BBDO Minneapolis, the effort is part of stew maker Dinty Moore’s campaign to “bring back the true lumberjack.” In a series of videos, four “lumbersexuals” – whose day jobs are IT professional, interior house pain
  
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• Young British adults are choosing laptops over TV sets to consume video content (and they're watching a whole lot of video)

  27-07-2016 18:57
  
  Young British adults are watching more video on laptops than on TVs
  GfK today released the results of its International ViewScape study, which found that British adults 18-24 are watching more video on their laptops (41 per cent of total video viewing) than on their TVs (35 per cent).
  “There are many reasons underlying these findings, including the trend for this younger age group to view less live or scheduled TV content and more on-demand and online streamed video,” said Julia Lama
  
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• Study indicates millennials still prize the traditional tube

  27-07-2016 18:53
  
  TV still matters, even to multitasking, second screen-loving millennials, according to a recent report by the Video Advertising Bureau (VAB).
  The study, Millennials Decoded: Turnt Up for TV, found that Generation Y, contrary to how they are portrayed by a majority of media, spend more time with TV than with other mediums.
  The VAB, an advocacy group dedicated to providing advertisers and their agencies with the most current, complete and actionable media insights, conducted a comprehensive a
  
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• Ad legend Berny Brownstein shares his art with Philadelphia

  27-07-2016 18:32
  
  Art has always been at the center of Berny Brownstein’s world. The Philadelphia native fell in love with art early in first grade, winning a poster contest for a “flower week” at the time. From there, teachers made it a point to encourage Brownstein in his artistic endeavors, leading to a scholarship at the prestigious Simon Gratz High school in Philadelphia and then to the University of the Arts, after which he began his career as an art director and then founded his iconic Ph
  
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• Why The Drum Dream Awards will be celebrating The Creative Woman of the Year

  27-07-2016 17:32
  Launched in 2015, The Drum Dream Awards is about those who dare to dream big, championing creative excellence around the world. This year, for the first time, with Creative Equals – the kitemark of gender equality for the creative industry – the Dream Awards' vision just got bigger. The Dream Awards will celebrate the industry’s leading female creative talent, with its inaugural ‘Creative Woman of the Year’ award.
  You can hear
  
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• Coke’s ‘marketing in smaller sizes’ pays off as profit rises, but revenues continue to slide

  27-07-2016 17:24
  
  Coca-Cola’s strategy of pushing smaller cans and bottles at premium prices to lift margins in North America has saved the drinks giant after it reported a 1 per cent rise in volumes in the region, which helped off-set flat volumes globally and falling revenues.
  The drinks business said it increased prices 3 per cent globally in the second quarter as it increasingly focuses on revenue over volume to spur growth following a series of disappointing financial quarters. However, this is the fir
  
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• Omnicom mourns the loss of “colleague and friend” Gordon Patterson

  27-07-2016 17:05
  
  Gordon Patterson, business director at Omnicom Group in South Africa, died last week following a robbery attempt at his home in Johannesburg.
  In a statement, Omnicom said: “It is with great sadness and shock that we acknowledge the passing of Gordon Patterson. A true professional, he had a profound impact on the industry, earning various prestigious accolades and titles over his 25-year career. His contributions to the Omnicom Group were valuable and far-reaching; they will be felt lo
  
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• Curvy Kate PR manager blasts Facebook for seemingly rejecting the lingerie brand's 'body positive' campaign

  27-07-2016 17:03
  
  Lingerie brand Curvy Kate has spoken out against Facebook after the social network apparently refused to run a series of "body positive" ads created as part of the company's #TheNewSexy campaign. 
  Designed to promote the firm's new 'Scantilly' underwear range, the creative looked to celebrate diversity by shunning professional models and instead enlisting eight unique inspirational women to showcase the line. Among them was a transgender woman, a recovered anorexic, an amputee and
  
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• IAB sets out progress on tackling digital advertising's biggest issues

  27-07-2016 16:43 via campaignlive.co.uk
  
  The Internet Advertising Bureau UK has announced its progress on its tackling the five biggest issues in digital advertising.
  
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• Konami partnership with Barcelona grants it access to players for future marketing campaigns

  27-07-2016 16:34
  
  Barcelona have entered into a partnership with Konami in a deal that will give the digital entertainment company access to the club’s players for marketing campaigns and the creation of a special Barcelona edition of its flagship Pro Evolution Soccer title.
  The three-year deal with the Japanese gaming giant will commence with the start of the 2016/17 season and will run through until the end of the 2018/19 season.[VIDEO] @FCBarcelona and @Konami sign a global sponsorship agreement. Full st
  
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• The Drum publishes its Independent Agencies Census for 2016, benchmarking the UK's independent agency sector

  27-07-2016 16:30
  
  The Drum has published the results of its annual Independent Agencies Census, a research report providing an insightful overview of the independent marketing agency landscape.
  The research, conducted in partnership with the Recommended Agency Register (RAR), highlights the performance of independent agencies in a marketing landscape dominated by large international networks.
  The results were presented at a breakfast held in The Drum's London office this morning (27 July), hosted by The Drum's he
  
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• The New European will continue publishing after ‘exceeding’ sales targets

  27-07-2016 16:06
  
  Archant’s pop-up newspaper the New European will continue to be published past its planned four issues with the publisher claiming it has “exceeded” sales targets and has been profitable since issue one.
  Issue four of the New European, due for release this Friday (29 July) will not be the final edition as initially planned, with the publisher confirming the paper will continue to publish on a rolling basis.
  The first issue sold over 40,000 copies at a premium price point of &po
  
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• Brand Recruitment: Public Relations Officer

  27-07-2016 16:06
  
  £31000 per annum:Brand Recruitment:
  Public Relations Officer, Banbury -An exciting opportunity has become available for an instantly recognisable name in the charity sector.
  Banbury
  
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• TBWA\Media Arts Lab poaches Saatchi & Saatchi's De Bauw to lead London office

  27-07-2016 15:59 via campaignlive.co.uk
  
  TBWA\Media Arts Lab, the global network that services Apple advertising, has hired Saatchi & Saatchi chief operating officer Katrien De Bauw to be regional managing director of its London office.
  
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• Rubicon Project and SuperAwesome pair to bring programmatic advertising to the under-13 segment

  27-07-2016 15:34
  
  Rubicon Project and SuperAwesome have paired to launch REX, an automated video ad exchange that lets brands advertise their wares with an under-13 age group in a way that is compliant with U.S. regulations.  
  The pair claim the offering is the “world’s first and only certified COPPA-compliant automated exchange for video advertising”, with the platform able to serve ads across desktop and mobile screens in real-time.  
  The compliance requirements of COPPA (in the US)
  
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• Ad of the Day: Sony, Tristar and Film 4 share a glimpse of reunited Trainspotting cast

  27-07-2016 15:27
  
  Twenty-one years after the release of Trainspotting Danny Boyle has reunited the original cast for the sequel T2, released January 2017.
  A collaboration between film studios Sony, Tristar and Film 4, the first trailer for the film sees the cast – Ewan McGregor, Ewen Bremner, Jonny Lee Miller and Robert Carlyle – ape the original, standing on a platform as a train rolls by. However, this time they look far more weathered.
  The trailer doesn’t give much away as to T2’s plot
  
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• How insurer Vitality is winning new customers and boosting sales by making people healthier

  27-07-2016 15:17
  
  Health and life insurance firm Vitality is on a mission to turn what is often considered a fairly dull sector on its head.
  “While traditional insurers focus a lot on illness, and doom and gloom stories, that’s not Vitality. We focus on wellness,” explains marketing and people director, Keith Kropman.
  Vitality was launched at the end of 2014 when parent company Discovery acquired the remaining shareholding in PruHealth and PruProtect, and rebranded the businesses as Vi
  
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• Do marketers still want what Twitter is selling?

  27-07-2016 15:13
  
  Twitter’s revenue growth hit its lowest level since 2013 last quarter, raising questions over its ability to attract advertisers to the platform. Though revenue was up 20% year-on-year to $602m, that was the social media platform’s lowest revenue growth since 2013 when Twitter went public. In the same quarter in 2015, Twitter saw a 61% rise in revenue.
  The results came in below consensus estimates of $607m (£463m) with Twitter saying in a letter to shareholders it has seen &ldq
  
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• McDonald's to speed up creation of 5,000 UK jobs because of Brexit economic jitters

  27-07-2016 15:11 via campaignlive.co.uk
  
  McDonald's plans to accelerate the creation of 5,000 British jobs after the Brexit vote, its UK chief executive has said, while there are no plans to extend its partnership with Pokémon Go beyond Japan.
  
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• Why has the world gone Pokemad and what can we learn from it?

  27-07-2016 14:47
  
  In the year of 2016, when it seems the world isn't allowed nice things anymore, along came Pokemon Go to save us all.
  Created by AR genius Niantic Inc, Pokemon Go takes the Japanese franchise from 90s Game Boys to a new, much wider audience in the most exciting way.  We can learn so much from its success. There are so many great things about Pokemon Go and, as a digital geek, I always like to get to the facts behind the phenomena.
  Why is it so popular? Why are people going crazy for it
  
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• BT Sport agrees new broadcast deal with UFC

  27-07-2016 14:26
  
  BT Sport has renewed its partnership with the UFC to retain the exclusive broadcast rights in the UK and Ireland to one of the fastest growing sports in the world.
  The renewal to the partnership, which began in 2013, will see BT Sport broadcast every UFC event around the world live, including all of the US numbered events which are pay-per-view for US viewers.We're excited to announce @btsport has retained the exclusive rights to @ufc in the UK and Republic of Ireland.  https://t.co/lt
  
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• Red Sofa London: Print Production Manager

  27-07-2016 13:51
  
  £35000.00 - £38000.00 per annum:Red Sofa London:
  Our client has a big presence in 1000+ retail locations across Europe. You'll be running bespoke/large format projects simultaneously across Europe. Briefing, trafficking and checking artwork.
  London
  
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• Verizon deal paves way for AOL and Yahoo sales merger

  27-07-2016 13:37 via campaignlive.co.uk
  
  Yahoo's merger with AOL following its sale to Verizon could lead to their sales houses coming together in a bid to compete with Google and Facebook.
  
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• Turkey of the week: LV= "Make it better" by Designate

  27-07-2016 13:24 via campaignlive.co.uk
  
  Maisie McCabe is disappointed by the LV= spot.
  
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• Landor London snaps up Y&R South Africa's Andrew Welch for MD role

  27-07-2016 13:24
  
  Brand consulting and design firm, Landor, has appointed Andrew Welch as its new managing director for its London office to enhance its growth in the EMEA region.
  Joining from Y&R South Africa where he held the role of CEO, Welch previously worked at Landor as executive director for EMEA. 
  During his tenure at Y&R, Welch worked to transform the company from an advertising agency in to a creative business consultancy to advise clients across the communica
  
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• Pick of the week: Lovehoney "Bunnies" by Brave

  27-07-2016 13:20 via campaignlive.co.uk
  
  Shona Ghosh was delighted to watch the SFW spot for sex-toy retailer Lovehoney in the office.
  
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• Twitter strikes deal with Sky Sports to show real-time Premier League action

  27-07-2016 13:14
  
  Twitter has made a huge leap in its recent foray into sports broadcasting with the announcement that it has partnered with Sky Sports to provide real-time video clips of live Premier League action.
  Commencing with the start of the upcoming 2016/17 season, the deal will allow football fans in the UK and Ireland to see a selection of key goals and moments from every Premier League game broadcast during the season as well as enjoy post-match analysis via the Sky Football Twitter account.
  As part of
  
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• Can a renewed focus on live-streaming ads and measurement help bring Twitter back from the brink?

  27-07-2016 13:09
  
  "See what's happening in the world, right now,” urges Twitter in its latest campaign, positioning itself as the go to place for news, and live events.
  Unveiled by its recently-appointed chief marketing officer, Leslie Berland, earlier this week the latest series of ads appeared to signal that, finally, the platform had figured out what it wants to be. 
  This refreshed stance will be welcome news to investors, who for several years have been jittery about Twitter’s slow user growt
  
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• How Benetton moved from shockvertising to be ‘never shocking’

  27-07-2016 13:05
  
  As fashion brand United Colors of Benetton introduces a new creative platform and marketing strategy to strengthen its brand identity, The Drum takes a look at the evolution of the once provocative and politically charged brand.
  From its early beginnings in 1965, Benneton’s marketing strategy was to challenge social norms, using shocking images to champion issues that affect humanity. From images of the Pope kissing Ahmed el-Tayeb, imam of Egypt's al-Azhar Mosque, to a picture of an HIV-po
  
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• BT Sport promotes coverage of four football competitions together for first time

  27-07-2016 13:05 via campaignlive.co.uk
  
  BT Sport is pitching itself as a broader and more complete alternative to Sky Sports for football fans in a new campaign that advertises its four key competitions - the Premier League, Champions League, FA Cup and Europa League - together for the first time.
  
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• ITV puts faith in ‘power of TV advertising’ to see off ‘short-term issues’ around Brexit

  27-07-2016 13:00
  
  ITV is looking to cut costs by £25m in 201, following the referendum vote to leave the EU, but CEO Adam Crozier insists “the market has not changed yet” and that it is prepared to deal with any Brexit shockwaves.
  The broadcaster’s figures show total external revenue was up 11% year on year to £1.5bn in the six months to 30 June, while ITV Studios total revenue increased 31% to £651m for the same period.
  However, net advertising revenue was flat at £838m,
  
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• ITV bullish on Brexit despite threat to TV ad revenues

  27-07-2016 13:00
  
  ITV is looking to cut costs by £25m in 2017, following the referendum vote to leave the EU, but CEO Adam Crozier insists “the market has not changed yet” and that it is prepared to deal with any Brexit shockwaves.
  The broadcaster’s figures show total external revenue was up 11% year on year to £1.5bn in the six months to 30 June, while ITV Studios total revenue increased 31% to £651m for the same period.
  However, net advertising revenue was flat at £838m
  
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• The retailers and the insurers' weird and wonderful ways of data analytics

  27-07-2016 12:42
  
  Organisations most commonly use web analytics to measure and understand website performance, identify bugs and UX issues, whilst also discovering new behavioural trends. However, some organisations have started using weird and wonderful ways to utilise their data.
  Due to advances in analytics tools and tag managers, it’s now possible to easily collect almost any type of interaction a user has with a website. We can track where the mouse moves, what the user hovers over, what they touch or
  
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• The University of Leeds partners Jaywing to launch pioneering MSc course in Consumer Analytics and Marketing Strategy

  27-07-2016 12:39
  
  Leeds Institute for Data Analytics at the University of Leeds has announced an academic partnership with data science-led marketing agency Jaywing to deliver of an innovative MSc course in Consumer Analytics and Marketing Strategy. The course, which launches in September 2016, aims to develop students’ practical application of data analysis in a commercial environment.
  Following Jaywing’s landmark collaboration with Imperial College to study emotional responses to marketing stimuli,
  
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• With the Yahoo acquisition, is Verizon about to become a media giant?

  27-07-2016 12:33
  
  As we’ve been predicting for the past couple of years, Yahoo has finally been bought. There have been a number of putative suitors for the venerable (or faded, depending on your point of view) internet giant over the years, but earlier this week (Monday) it was finally bought, by US mobile telecoms giant Verizon for just under $5bn (£3.7bn).
  First of all, this may mean the end of Yahoo - or at least the Yahoo we’ve all come to know (and often been frustrated by) over the past c
  
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• Red Sofa London: Midweight Interior/3D Designer

  27-07-2016 12:14
  
  £30000 - £35000 per annum:Red Sofa London:
  Brilliant opening for a Midweight Interior/3D Designer to work on some exciting retail and leisure luxury brands
  City of London
  
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• Olympic sponsorship rule changes can benefit athletes and brands, says TeamGB gold medallist Amy Williams

  27-07-2016 12:01
  
  The decision to allow non-sponsors to work with Olympians during the Olympic and Paralympic games is a positive sign for athletes and brands in spite of the tension it might cause with official partners, argued Panasonic’s brand ambassador and Olympic gold medallist Amy Williams.
  The electronics business is one of those official backers – of both the Rio Olympics and Team GB – that could be at risk from a rule change by Olympic bosses that means they will compete with non-spons
  
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• Adobe gives its competition the brush off with lifelike digital paint

  27-07-2016 11:41
  
  Software giant Adobe is seeking to usher in a new era of hyper realistic digital paint which promises to give budding artists a ‘real-time simulation-based 3D painting system with bristle-level interactions’.
  Project Wetbrush will enable users to get creative by applying virtual 3D paint to two dimensional surfaces , mimicking the thickness, consistency and flow of actual honest to goodness oil based paints available in the real world.
  The innovative project comes as tech firms look
  
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• Xaxis confirms Nicolas Bidon as EMEA lead

  27-07-2016 11:37
  
  Xaxis has today (27 July) named Nicolas Bidon as its former Plista-lead as chief executive for EMEA, replacing Caspar Schlikum who is  relocating to APAC where he’ll head up Wunderman.
  As Xaxis CEO, EMEA, Bidon will be responsible for leading its strategy and operations across the company’s markets in the region, including helping to drive growth for Xaxis specialist companies Light Reaction, Bannerconnect and Plista.
  Prior to this role Bidon has served as global CEO for Pl
  
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• Xaxis appoints Bidon as EMEA CEO

  27-07-2016 11:36 via campaignlive.co.uk
  
  Xaxis, WPP's programmatic media and audience platform, has promoted Nicolas Bidon to become its EMEA chief executive.
  
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• Liverpool John Moores University successfully trials iBeacons with Mando

  27-07-2016 11:20
  
  Liverpool John Moores University (LJMU) has continued its partnership by with creative digital agency Mando with the introduction of a new money-saving cross-platform app for its students.
  During a six week trial, on-campus cafes fitted with iBeacons - low-energy Bluetooth devices - pushed messages of offers and savings out to the phones of passers-by, with a reach of up to 50 metres. The app provides students with offer codes to be presented at the university’s café check-outs and
  
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• Premier League begins hunt for global media agency

  27-07-2016 11:18 via campaignlive.co.uk
  
  The Premier League has begun a review of its global media planning and buying requirements as it looks to build its brand through advertising after splitting with its headline sponsor Barclays.
  
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• ‘Volatile advertising market’ inflicts a record £69m loss upon Guardian Media Group

  27-07-2016 11:16
  
  The Guardian Media Group (GMG) has endured its worst ever financial results, announcing a pre-tax loss of £69m.
  Boasting an overall revenue of £209.5m for the year ending 3 April 2016, down from £217.5m in the previous period, the company’s losses dropped precipitously from £14.7m in 2015 to £68.7m.
  To return to profit, it has embarked upon a three-year business plan, launched by David Pemsel, chief of GMG and Katharine Viner, editor-in-chief, making the decis
  
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• ‘Volatile advertising market’ helps inflict a record £173m loss upon Guardian Media Group

  27-07-2016 11:16
  
  The Guardian Media Group (GMG) has endured its worst ever financial results, announcing a pre-tax loss of £173m, with the £80m write-down in the value its events company Ascential largely contributing.
  Boasting an overall revenue of £209.5m for the year ending 3 April 2016, down from £217.5m in the previous period, the company’s losses dropped precipitously from £14.7m in 2015 to £68.7m.
  To return to profit, it has embarked upon a three-year bu
  
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• Twitter suffers share plunge amidst weak advertiser demand

  27-07-2016 10:56
  
  Twitter has seen its share price plunge by as much as 10 per cent after advising that its revenues for the coming quarter are likely to fall short of expectations amidst weak advertiser demand.
  This has seen revenues come in at $602m for the second quarter, a smidgen below the $606m which had been penciled in by analysts, although it was still 20 per cent up on the $502m made in the same period last year.
  Blaming ‘less overall advertiser demand than expected’ for the disappointing fi
  
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• Everything You Need to Know – About Content Marketing: Episode two

  27-07-2016 10:50
  
  The Drum has launched episode two of Everything You Need to Know – About Content Marketing, in association with PulsePoint, a video series designed to give marketers all the essential information they need about this hot industry topic in an easy to digest under-three-minute video.
  It is the second series of Everything You Need to Know, developed by The Drum to provide agency execs and brand marketers an easy into to the latest technologies, techniques and thinking in the industry.
  The sec
  
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• Messy ideals: Does the creative process need an overhaul to increase diversity?

  27-07-2016 10:45
  
  It’s time for creative agencies to get “messy” and reinvent traditional leadership roles in order to be more diverse, according to the findings of the Great British Diversity Experiment. But in reality, agencies are often under pressure to deliver solutions quickly and cheaply, so finding the right balance can be a challenge.
  Designed to prove that more dynamic teams yield better ideas – and ultimately better results for clients – the GBDE brought together over 20 d
  
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• Most consumers reject personalised marketing, study shows

  27-07-2016 10:44 via campaignlive.co.uk
  
  Brands should think twice before pursuing personalised marketing at all costs, new data suggests, though consumer attitudes vary wildly by age group.
  
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• Apple Music acquires the rights to Carpool Karaoke – James Corden won’t present

  27-07-2016 10:33
  
  Apple Music has secured the rights to arguably the most viral component CBS's The Late Late Show With James Corden, the Carpool Karaoke, as it looks to incentivise more users to join its service.
  The music streaming service will distribute 16 episodes, one per week, to subscribers across the globe.
  The caveat is of course that the ever-charismatic James Corden will not host but instead serve as a creator and producer along with Late Late Show producer Ben Winston.
  Eddy Cue, Apple head of softwar
  
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