Marketing news

• A coup for Hillary: Michelle Obama, Cory Booker and the big reset

  26-07-2016 23:10
  
  A landmark moment in a landmark year, the Democrats face a tall rhetorical task this week. They seek to piece together a party that has cleaved – one faction toward movement-driven populism and the other rooted in centrist incrementalism – to answer the call of one of the most pivotal elections in a generation. The Democrats sought to emphatically trounce a Republican nominee who reflects the worst of a new, inward-facing nationalistic sensibility. Despite an extraordinarily and unus
  
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• Digital advertising will determine the race to the White House

  26-07-2016 20:23
  
  The 2016 presidential race is one of the most polarizing in recent history. Candidates will need to work extra hard to woo independent voters, who now make up 43 percent of the electorate. One of the best ways to move the needle is to double down on digital video, specifically mobile video.
  Why this new modality? The answer lies in the fact that millennials, many of them independent voters, now make up America’s largest voting block. Additionally, we know this group spends more time on mob
  
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• The value of public affairs professionals | Letters

  26-07-2016 19:58
  
  I was disappointed to read Simon Jenkins’ article (Theresa May’s first test is to stand up to lobbyists, 21 July), in which he takes a number of issues he disagrees with and lays the blame for retaining Trident and delivering HS2, Heathrow and Hinkley Point on the influence of public affairs practitioners. Mr Jenkins should be well aware that there are public affairs professionals on both sides of all these arguments, so perhaps he may only dislike some of them.It is important to rec
  
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• McDonald’s on Pokémon Go: ‘We are enjoying what it is doing for our business’

  26-07-2016 18:42
  
  McDonald’s has credited its tie-up with Pokemon Go for boosting sales in Japan and says it forms part of its strategy to “talk to leadership partners”.
  McDonald’s was the first brand to advertise on Pokémon Go, paying to see 3,000 of its fast-food restaurants in Japan become ‘Pokémon gyms’ in the virtual reality game. Players must visit these locations to progress in the game by becoming the gym’s champion.
  READ MORE: Why Pokémon Go
  
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• How marketers can use data to deliver on-brand promises in a targeted way

  26-07-2016 18:25
  
  Highly targeted and personalised ads may not translate to higher profits, according to research published earlier this year by professor Pedro Gardete at Stanford Graduate School and Yakov Bart, a professor at Northeastern University, Massachusetts. In some cases, they claim, the most effective strategy is for consumers to keep information private and for businesses to track less of it – which is the opposite of current thinking.
  The pair used game theory to build a mathematical model enab
  
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• Twitch partners with Netflix, releases streaming survey

  26-07-2016 17:59
  
  Twitch, a social video platform and community created for games, has partnered with Netflix to activate around the release of the supernatural thriller, “Stranger Things.” With a four hour live broadcast hosted on Twitch on July 14, which ended with eight minutes of the first episode, the collaboration resulted in “Twitch Plays Haunted Basement.”
  “As our team of Influencers played various games ... in our 80's-themed basement set, Twitch chat voted on creepy things
  
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• Marketers continue to ‘waste money’ as only 9% of digital ads are viewed for more than a second

  26-07-2016 17:36
  
  The vast majority of digital advertising is not being viewed at all, with many marketers still failing to apply effectiveness techniques learned from print and out-of-home to the channel, according to a new study.
  Since January 2016, research firm Lumen has used laptop-mounted eye tracking cameras on 300 consumers’ laptops to collect visual data on what they notice when they are online. And over this period the study, which was run in partnership with Nectar-owner Aimia, recorded 30,000 mi
  
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• Brand Recruitment: Junior Brand Manager

  26-07-2016 17:33
  
  Negotiable:Brand Recruitment:
  Junior Brand Manager, Milton Keynes -
  A well known multi-national client that has instantly recognizable brands is recruiting for a Junior
  Milton Keynes
  
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• Everything you need to know about content marketing

  26-07-2016 17:20
  
  With content marketing, knowing and targeting your audience is critical. Content marketers must ensure their communications are useful, informative or entertaining to readers and viewers – otherwise they won’t be read, or watched.
  Today, the role of data to discern a brand’s audience(s) and a wealth of digital channels are helping marketers realise the power of content – little wonder budgets are growing at an estimated 25 per cent a year, according to the Content Marketi
  
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• Email is slowly dying. No, really it is

  26-07-2016 17:19
  
  A story about cake and internal agency communication. Technology is easy, changing behaviour is much harder.
  I reached a personal milestone last week. The moment passed without any great celebration but it was important nonetheless.
  London was stunning in the heat of July as I travelled back and forth across the city on foot, by bike and riverboat. My Thursday consisted of a mix of client meetings, mentoring, writing and a couple of social catch-ups.
  I spent about half my time at my desk, the ot
  
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• Sir Philip Green’s reputation might be in tatters but his Arcadia brands will continue to prosper

  26-07-2016 17:08
  
  Sir Philip Green is on the defensive after a damning investigation by MPs into his sale of BHS and its subsequent demise dubbed him the “unacceptable face of capitalism". While the damage done to his reputation is not likely to fade fast, the impact it has on the Arcadia Group brands – such as Topshop and Miss Selfridge – will be minimal (if anything at all).
  The billionaire’s public dressing down came on Monday (25 July) after MPs on the work and pensions
  
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• Brand Recruitment: PR and Social Media Manager

  26-07-2016 16:58
  
  £35000 per annum:Brand Recruitment:
  PR and Social Media Manager, Newmarket -A leading Cambridgeshire agency are looking for a PR and Social Media manager who is passionate about
  Newmarket
  
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• Under Armour enters athleisure with 'stylish' Under Armour Sportswear brand

  26-07-2016 16:50 via campaignlive.co.uk
  
  Under Armour is evolving from elite sportswear to appeal more to a mainstream audience with the launch of a new apparel brand called Under Armour Sportswear.
  
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• Brand Recruitment: Marketing Communications Co-ordinator

  26-07-2016 16:49
  
  £25000 per annum:Brand Recruitment:
  Marketing Communications Co-ordinator, Slough -
  Our client, who are the UK's number one service provider
  Slough
  
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• National Citizen Service seeks agencies to support expansion

  26-07-2016 16:40 via campaignlive.co.uk
  
  National Citizen Service, the government scheme that runs summer schools for 16- and 17-year-olds, is looking to recruit agencies to support its expansion drive.
  
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• CMOs see roles evolving and hope to 'own' the customer experience by 2020

  26-07-2016 16:38
  
  Increasingly, CMOs are pushing forward with larger marketing budgets and there is increased optimism in overall for marketers according to a recent report.  In a recent infographic that outlines the responses of 500 CMOs and senior marketing executives, 86 per cent of them agreed that they expect to own the end-to-end customer experience by 2020.  While nearly all of those surveyed said that they are planning to be ‘customer experience’ leaders, 43 per cent also claimed to
  
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• Macmillan shifts focus from nursing to support services

  26-07-2016 16:31 via campaignlive.co.uk
  
  Macmillan Cancer Support will aim to show the public it does more than provide nurses with the latest instalment of its "No-one should face cancer alone" campaign by VCCP.
  
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• Brand Recruitment: Membership Services Manager

  26-07-2016 16:30
  
  £35000 per annum:Brand Recruitment:
  Membership Services Manager, Watford -
  A leading not for profit organisation are currently looking for a Membership Services Manager to head up their membership recruitment and retention campaigns.
  Watford
  
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• Three and LG's Blair Witch horror spoof ad 'inappropriately targeted children'

  26-07-2016 16:29 via campaignlive.co.uk
  
  Three and LG's online ad spoof of The Blair Witch Project has been rapped by the Advertising Standards Authority for being unsuitable for viewing by children.
  
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• Three and LG's Blair Witch horror spoof ad banned

  26-07-2016 16:29 via campaignlive.co.uk
  
  Three and LG's online ad spoof of The Blair Witch Project has been banned by the Advertising Standards Authority for being unsuitable for viewing by children.
  
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• Inside ProSieben's Galileo special virtual reality week

  26-07-2016 16:28
  
  Last week, ProSieben launched the 'Galileo VR Woche' (Galileo VR Week) in which the German broadcaster released some of the science magazine's stories in 360°.
  So sieht eine VR-Studioführung mit Aiman aus. In der App (ios, android, oculus) könnt ihr sie in VR gucken.https://t.co/hCyDq9eWBj
  — Galileo (@GalileoLIVE) July 19, 2016All of the VR clips can be accessed via "Galileo's" website, the "Galileo" app for Android and iOS devices or the dedicated app for the Gear VR from th
  
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• Putting the cart before the horse: Why betting against customer experience could cost you your job

  26-07-2016 16:25
  
  Last week, William Hill made an announcement that, after 31 years with the company, and two years as chief executive, it had ‘ousted’ James Henderson. The reason? Because he failed to capitalise on a growing online betting market.
  A slightly sweeping statement I admit, especially when William Hill has announced it’s experimenting with VR to reinvigorate sports betting and aims to develop ‘ten new innovations a year’. This certainly seems like a strategy focused on u
  
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• Contura turns up the heat with Rooster PR appointment

  26-07-2016 16:22
  
  Contura, a leading European manufacturer of wood burning stoves, has appointed Rooster PR, marking the first time the brand has engaged external PR support since its launch in the UK in 2008.
  Rooster’s brief is to develop and implement an integrated PR and social media campaign to drive awareness of the brand, its extensive product range and the benefits of wood burning stoves among UK media and consumers.
  Messaging will focus on positioning Contura as a premium yet affordable product, pro
  
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• The Fix Creative: Social Media Community/Content Manager

  26-07-2016 16:02
  
  £20-25K:The Fix Creative:
  Our client is an Integrated Advertising agency in South East London who are looking for a Social Media Community/Content Manager to oversee the con...
  London
  
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• Now:Pensions appoints TVC to create the brand’s first-ever TV campaign

  26-07-2016 15:35
  
  One of the UK’s largest auto-enrolment pension providers Now: Pensions has appointed TVC Group to create the brand’s first advertising campaign, including a TV advert to go live in September. 
  Auto enrolment legislation has been designed to encourage a retirement savings culture in the UK. This new legislation requires all employers to automatically enrol some or all members of their workforce (depending on age and salary level) into a pension scheme that meets certain minimum s
  
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• Financial Times appoints Brexit editor and ramps up EU team as it sees spike in subscriptions post-referendum

  26-07-2016 15:19
  
  The Financial Times has appointed Daniel Dombey as its dedicated Brexit editor to strengthen its coverage of Britain's exit from the European Union following a spike in subscriptions post-referendum.
  Dombey will continue in his role as global economy news producer, taking up the additional responsibility of coordinating the FT’s Brexit coverage, managing resources and overseeing content output across all channels.
  Meanwhile Alan Beattie, lead writer based in London, will relocate to Brusse
  
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• Havas Q2 growth outstrips rivals amid 'anaemic' results

  26-07-2016 15:15 via campaignlive.co.uk
  
  Havas outperformed its rivals in the second quarter of 2016, increasing its revenue faster than Interpublic, Omnicom and Publicis Groupe, according to second-quarter results from the holding company.
  
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• Birra Moretti rolls out first ever campaign after seeing 50% sales growth

  26-07-2016 15:07
  
  Italian beer brand Birra Moretti has launched its first ever campaign in the UK as it looks to build on a crest of growth that has seen sales of the Heineken-owned beer grow by 50 per cent over the last five years.
  The ‘Moretti, Italian for What Matters’ campaign kicked off last week and is focussed on friends or colleagues getting together to enjoy drinking the drink together. Running predominantly across social and digital channels, the campaign consists of four creatives including
  
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• Social Buzz Show: Cass Gowing of AllSaints talks micro-influencers

  26-07-2016 14:28
  
  What is a micro-influencer, and where did the term come from? Cass Gowing of AllSaints is the latest guest on The Drum's Social Buzz sofa as she sits down to discuss these questions. 
  Touching on the way the retailer counts on consumers with small social followings to help spread AllSaints' marketing message to family and friends, Gowing said: "I think that we've definitely reached a saturation point with influencers. People definitely aren't stupid, they know that posts are
  
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• Manifest founder Alex Myers takes full control of the agency’s London and New York offices as sister film breaks off and rebrands as Ilk

  26-07-2016 14:08
  
  Manifest London and Manifest New York will now be fully controlled by Manifest founder Alex Myres, following a deal that has seen him become the sole owner of both companies.
  To support the contract, which has seen minority shareholders Nev Ridley and Shaun Beaumont sell their stakes in the business for an undisclosed sum, a new organisation dubbed Manifest Group has been created.
  Both companies will sit under the group’s umbrella, while sister agency Manifest Communications – equall
  
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• How a French furniture brand activated Pokémon Go across 200 stores

  26-07-2016 14:04 via campaignlive.co.uk
  
  Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores.
  
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• Sky Sports snaps up Chinese Super League rights as it looks to strengthen its football coverage

  26-07-2016 13:57
  
  Sky Sports has secured the rights to the Chinese Super League in a deal that will see the broadcaster show live matches from the Ping An Chinese Football Association Super League (CSL) over the course of the next three seasons.
  The first match to be shown as part of the new partnership will be on Saturday 30 July when the Shanghai Shenhua face Jiangsu Suning.
  The decision to start showing football from the league is unsurprising given the huge sums of money now flowing through the sport in China
  
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• Urine Luck: Paddy Power Rio print promo offers free bets if Russia beats Team GB or Ireland athletes

  26-07-2016 13:49
  
  Bookmaker Paddy Power has continued its campaign against Russia with a new Olympics promotion offering a retry on bets where British or Irish athletes lose out to Russians, following the IOC doping scandal.
  Following on from last week’s supposed medal amnesty for drug cheat athletes outside the Russian embassy, the group is offering more than condolences to bettors pipped at the post by athletes from the Motherland.
  Despite widespread evidence of state-sponsored doping over a period of fou
  
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• Legal Sea Foods faces backlash over 'sexist' ad calling Hillary Clinton a 'cold fish'

  26-07-2016 13:39
  
  Restaurant chain Legal Sea Foods has come under fire for a "sexist" print ad it ran in the Boston Globe calling Democrat nominee Hillary Clinton a ‘cold fish’.
  The New England-based company stumped up for a full page campaign running under the slogan #FeelTheBerk in reference to Bernie Sander’s political mantra and playing on the name of its chief executive Roger Berkowitz, but was soon called out on Twitter for its seemingly misogynistic implications.
  'We Have a Term for
  
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• Tesco inks tie-up with Holland & Barrett for a dedicated ‘health and welling’ store format

  26-07-2016 13:19
  
  Tesco will soon introduce a health and wellbeing ‘store in store’ format thanks to a tie-up with retailer Holland & Barrett.
  The supermarket is looking to bring more third-party retailers into its larger stores after finding that shoppers are keen to combine their grocery shopping with that at other well-known brands.
  It’s the same insight that led Sainsbury’s to buy Argos earlier this year.
  But, Tesco is looking to go down a less complicated route by forging a partne
  
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• Tesco inks tie-up with Holland & Barrett for a dedicated ‘health and well-being’ store format

  26-07-2016 13:19
  
  Tesco will soon introduce a health and well-being ‘store in store’ format thanks to a tie-up with retailer Holland & Barrett.
  The supermarket is looking to bring more third-party retailers into its larger stores after finding that shoppers are keen to combine their grocery shopping with that at other well-known brands.
  It’s the same insight that led Sainsbury’s to buy Argos earlier this year.
  But, Tesco is looking to go down a less complicated route by forging a partn
  
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• Tesco cans John West tuna lines in sustainability row as brand cull continues

  26-07-2016 13:04
  
  Tesco has removed select John West tuna products from its shelves, claiming the move is a result of the company failing to reach its sustainability targets.
  However, it also comes amidst a massive consolidation drive by Tesco to try and reduce the number of branded lines on its shelves. Last year, added-sugar drinks aimed at children (such as Ribena and Capri-Sun) fell victim to the brand cull. 
  The supermarket said that “decided to delist a number of core John West lines” last
  
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• Mark Ritson: The real lesson of Pokémon Go is that today’s marketers will jump on any bandwagon

  26-07-2016 13:04
  
  I tried to resist as long as humanly possible. But the gravitational pull of Pokémon Go has pulled me into its digital tractor beam and forced me to join the throng of marketers enthralled by every facet of its augmented reality.
  Like millions of other marketers, I now openly acknowledge that there have been two eras in the history of marketing – BPG and APG. All the old rules about having a strategy, doing research and thinking about stuff are clearly redundant because they were i
  
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• Mondelez appoints Vitrano to lead marketing for Cadbury

  26-07-2016 12:45 via campaignlive.co.uk
  
  Mondelez International has appointed Francesco Vitrano as its top marketer for Cadbury.
  
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• Mondelez appoints Francesco Vitrano to lead marketing for Cadbury

  26-07-2016 12:45 via campaignlive.co.uk
  
  Mondelez International has appointed Francesco Vitrano as its top marketer for Cadbury.
  
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• Facebook says ‘anti-spam systems’ blocked Wikileaks DNC emails following accusations of censorship

  26-07-2016 12:27
  
  Facebook found itself once again at the centre of new bias accusations yesterday when Wikileaks accused it of “censorship” after users online claimed they were being prevented from sharing links to files containing internal Democratic National Committee (DNC) emails.
  In a series of tweets, the non-profit group which publishes otherwise secret information referred to allegations that Facebook users were being obstructed from posting links to the DNC email dump.For those facing censors
  
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• Pornhub penetrated by hackers: Pays a bounty to protect your dirty data

  26-07-2016 12:22
  
  A hacking group has gained access to leading porn website Pornhub, highlighting an exploitation that can be made via the the site's PHP coding.
  The brand paid out a bounty of $20,000 to cyber-security group Evonide for alerting it to the vulnerability back in June. In return, the group relinquished control of the site, choosing not to leak any data on users and their viewing habits, news which would be a relief to many no doubt (see Ashley Madison leak).
  The group drafted a statement o
  
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• The ANA guidelines will disrupt brand-agency relationships in more ways than one…

  26-07-2016 12:10
  
  Ronan Shields, The Drum's digital editor, observes advertiser-agency dynamics in the US where the Association of National Advertisers (ANA) published guidelines following last month’s controversial K2 Report, which recommended the creation of the role chief media officer in every brand marketing department.
  The main thrust of the advice was to ensure that transparency in the US media landscape, especially with regards to the issue of media rebates – a practice mor
  
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• Brexit-effect not felt by supermarkets (yet) but growth remains sluggish

  26-07-2016 11:57
  
  British supermarkets have not felt the impact of the EU referendum result, but the sector is continuing to experience slow growth with sales overall up just one per cent on last year. Instead, it was England’s poor performance in the Euros (and sub-par summer weather) which has been causing grocery bosses the biggest headaches this quarter.
  It’s the first grocery share figures to be released by Kantar Worldpanel since the decision to Leave the EU was made. The research firm said that
  
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• Chang Beer is taking Thailand global with ‘sensory’ experience campaign

  26-07-2016 11:39
  
  Chang Beer has expanded its relationship with Iris to include Singapore, as well as activity in the US and UK, as it looks to translate its Thai provenance abroad.
  Having worked with Chang Beer in Thailand and Australia, Iris Singapore has now created a campaign that aims to translate some of the things Thailand is well known for, such as food and culture, elsewhere.
  The ‘Chang Sensory Trails’ campaign will kick off in Singapore before heading to the UK and US and will be centered on
  
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• Apple’s hardware supremo cancels retirement to head up Apple Car initiative

  26-07-2016 11:34
  
  Apple has reportedly brought its former senior vice president of technologies out of retirement to head up its automated car initiative, according to the Wall Street Journal.
  Bob Mansfield will lead the secretive ‘Project Titan’ team as they aim to get a driverless vehicle on the road as Apple seeks to beat Google to the punch amidst reports that the project may be struggling as an estimated roll out date slips from 2020 to 2021.
  As an Apple veteran from its Steve Jobs heyday, Mansfi
  
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• Flipkart snaps up Indian clothing group Jabong for $70m

  26-07-2016 11:31
  
  Indian etailer Flipkart has secured apparel group Jabong in a discounted deal through its Myntra unit that looks set to bolster its product diversity and bring under its wing, a new prospectus of customers.
  Flipkart, founded in 2007, is a homegrown ecommerce giant and is looking to combat foreign intrusion from both Amazon and Alibaba, reportedly beating rival Snapdeal to the $70m acquisition.
  Global Fashion Group has been trying to sell Jabong for a year as its value collapsed despite matc
  
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• Red Sofa London: Freelance Mid-Senior 3D Designers

  26-07-2016 11:22
  
  £200 - £300 per day:Red Sofa London:
  Freelance opportunity to work on some big projects with a global agency
  City of London
  
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• Archant’s CEO puts The New European's success down to its ‘perfect size’ as a publisher and risk-reducing marketing spend

  26-07-2016 11:20
  
  Archant is preparing its fourth and maybe final issue of the New European this week, with executives deciding today (26 July) if the paper will extend its initial four-week run.
  The first issue sold over 40,000 copies at a premium price point of £2, which some media experts suggested would be the paper’s downfall. Interestingly, Archant did not spend big on market research, advertising, staffing or agency recruitment, and put a £10,000 cap on marketing.
  The paper went
  
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• UK Top Shazamed Ads: Fiat 500 scores the top spot thanks to British artist Tieks

  26-07-2016 11:19
  
  Fiat 500 has scored the top spot this week with the help of British musician Tieks, bumping Boots' No7 ad down to second place.
  The London-based singer's track provides an upbeat tune for the brand's 'Fresh' campaign, a 20-second ad which premiers the dainty vehicle in red and yellow comparing the model's colour palette to the freshness of a flower or a lemon.There's also some newcomers this week as late British rock legend David Bowie helps Heathrow airport score fifth place, while Ethan and Th
  
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