Marketing news

• Grey’s new senior team interview: Inside the agency’s plan for the future post-Grexit

  23-07-2016 12:58
  
  As Grey’s new management team settles in, The Drum talks to those tasked with replacing the Grexit trio and how they plan on doing things their way.
  To say it’s been a testing month for Grey London would be an understatement. The high of Cannes to the furore of the referendum vote, quickly followed by the shock departures of its senior team, would suggest the agency might pause for breath. And yet it’s doing the opposite; led by chief executive Leo Rayman, a new look management
  
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• Vodafone boss claims the UK is still an ‘attractive’ place to be post-Brexit vote

  23-07-2016 12:06
  
  Vodafone’s chief executive has rowed back on his earlier claims that Vodafone could quit the UK following the referendum, insisting that it’s an “attractive place to be”.
  The Telegraph reports Vittorio Colao assured “nobody’s looking at any plan” to move the telecommunications giant’s headquarters from the UK, despite earlier claims that it would consider doing exactly that should the country leave. "We have no plans to look at anything differ
  
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• Apple says Pokemon Go is the most downloaded app in a first week ever

  23-07-2016 11:48
  
  Apple has revealed that Pokemon Go has become the most downloaded app on the App Store during its first week than any other app, the latest milestone in the gaming phenomenon.
  The technology business revealed the milestone to Techcrunch. However, it declined to share the number of downloads for the app, which only launched in the brand’s domestic market Japan yesterday (22 July). The app intitially launched in New Zealand, Australia and the US, before being rolled out to other countries li
  
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• Brexit one month on: The moment of truth for the UK ad industry

  23-07-2016 11:25
  
  One month on from that epic referendum result and the immediate Armageddon many advertisers feared has yet to materialise, highlighting just how much there is to play for in the move toward Brexit.
  The panic that initially gripped the industry is subsiding and the alarm that had some twitchy clients pulling spend is giving way to pragmatism. Whether it’s the “calmness” of Publicis Groupe chief Maurice Lévy or Premier Foods' refusal to scrap its annual ad spend
  
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• Mediacom UK sets up internal BLINK division to help brands work with start-ups, names Tesco as first partner

  23-07-2016 11:14
  
  Agencies and start-ups don’t always mesh but Mediacom hopes to change that with the formation of an internal division that already working with Tesco to nurture innovation.
  The BLINK unit aims to help marketers identify key innovation trends for their businesses and then partner them with the right entrepreneurs for their challenges. Based in London, the team is headed up Justin Cross (right) and his deputy Chris Anandan (left).
  While not a new idea, Mediacom’s initiative attempts to
  
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• Buzzfeed snaps up Pinterest exec to bolster its ad analytics

  23-07-2016 10:46
  
  Buzzfeed has raided Pinterest for its ad analytics lead Edwin Wong in a bid to strengthen its own measurement offering for advertisers.
  Wong is the publisher’s new vice president of research and insights, and will be joined by other additions to the team later in the year, according to Ad Week. He will report to chief marketing officer Frank Cooper and will work with brands to understand how their campaigns are performing around its content as well as deepen Buzzfeed’s own audience i
  
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• Salt: Creative Lead | Exciting New Company | London |

  23-07-2016 02:00
  
  £350 - £500 per annum:Salt:
  Creative Lead | Exciting New Company | London | 6 Month Contract | contact [email protected] on 02079282525 for full details
  London
  
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• Fill Recruitment: Senior Data Planner - Off Oxford Street Agency

  23-07-2016 02:00
  
  to £45k + great benefits:Fill Recruitment:
  Senior Data Planner - Off Oxford Street Agency - Central London - to £45k This exceptional central London data agency requires a Senior Data Planne...
  London (Central), London (Greater)
  
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• Better Placed Recruitment: PR Senior Account Executive, Altrincham Cheshire

  23-07-2016 02:00
  
  £20000 - £25000 per annum:Better Placed Recruitment:
  Our client is a PR & Communications Consultancy looking to invest in a PR Senior Account Executive who they can develop internally!
  Altrincham, Cheshire
  
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• Better Placed Recruitment: Business Development Director: Social Media

  23-07-2016 02:00
  
  £45000 - £60000 per annum + OTE and benefits:Better Placed Recruitment:
  A leading Digital agency in Manchester are looking for a Business Development Director to spearhead the growth of their Social Media division.
  Lancashire
  
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• Ball & Hoolahan: Global Marketing Executive (12 Month FTC)

  23-07-2016 02:00
  
  £30,000 per annum:Ball & Hoolahan:
  Once in a lifetime opportunity to join one of the leading FMCG global Health & Beauty companies. You will get fantastic training as well as hands o...
  South East England
  
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