Marketing news

• Quartz’s director of communications Emily Passer joins NBC News as head of digital comms

  22-07-2016 22:41
  
  Quartz’s director of communications Emily Passer is joining NBC as director of digital communications for its news division.
  In her new role, she will handle communications strategy and media relations for their digital platforms, including NBCNews.com, MSNBC.com and Today.com.
  Of her new role, Passer said: "Quartz is an unbelievably innovative brand and I was lucky to have been a part of its early growth. Kevin Delaney and Jay Lauf continue to push the boundaries of what it mean
  
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• Jack Whitehall schooled by Olympic greats in Samsung's 'School of Rio' campaign

  22-07-2016 18:17 via campaignlive.co.uk
  
  Samsung has kicked off its campaign for the 2016 Olympic and Paralymic Games, resurrecting its "School of..." concept starring Jack Whitehall.
  
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• Snapchat poaches Twitter's senior product manager Todd Sherman

  22-07-2016 18:13
  
  Snapchat has poached Twitter's senior product manager Todd Sherman, who announced his appointment in a tweet.
  During his tenure at Twitter he helped spearhead its move towards relaxing the hallmark 140-character limit. In a blog post earlier this year he announced that the social network would let users fit more into tweets by no longer counting media attachments and links towards the total limit.
  While it’s not yet clear what role he will take up at Snapchat, Sherman confirmed that h
  
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• Marriott focuses on ‘return on engagement’ with new London real-time lab

  22-07-2016 17:32
  
  Marriott International’s Matthew Glick on the launch of M Live Europe from Marketing Week on Vimeo.
  Hotel company Marriott International has launched it’s fourth ‘global command centre’, M Live London, dedicated to analysing social media trends and determining which of Marriott’s 19 brands certain content might be most appropriate to. Data is presented on screens across the walls of the lab and allows team members to keep a track of relevant content to push out in
  
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• Brand Recruitment: Marketing Events & PR Coordinator

  22-07-2016 17:28
  
  £20000 - £24000 per annum + benefits:Brand Recruitment:
  Marketing Events & PR Coordinator, Kings Lynn -Opportunities like this in the local area are few and far between, especially when it is a chance to contribute towardsKings Lynn
  
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• Twitter inks deal with Campus Insiders to livestream over 300 college sports games

  22-07-2016 17:12
  
  Twitter has added another partnership to its roster of streaming deals, revealing that more college sports games will now be live-streamed on the platform.
  The social giant has inked a deal with publisher Campus Insiders to broadcast over 300 games in real-time, with events like the Mountain West Conference, Patriot League and West Coast Conference, included as part of the deal.
  The move bolsters Twitter’s burgeoning catalogue of events it now holds live-streaming rights to, including the
  
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• 7-Eleven and Flirtey complete a run of autonomous drone deliveries in the US

  22-07-2016 17:11
  
  7-Eleven, with the help of Nevada-based drone delivery system Flirtey, has finished its first fully autonomous drone delivery.
  In the FAA-approved test, in Reno, two deliveries were completed, with the containers lowered into the backyard of consumers using GPS navigation.
  Marking 7/11’s 89th birthday, Delgado-Jenkins, 7-Eleven executive vice president and chief merchandising officer, said: "Drone delivery is the ultimate convenience for our customers and these efforts create enormous oppo
  
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• Countryfile Live event launches with help from House PR

  22-07-2016 17:05
  
  Independent international event company SME London has appointed House PR to promote the first ever Countryfile Live event, a spin-off from the popular BBC television programme.
  The event, which takes place on 4-7 August at Blenheim Palace in Oxfordshire, will see over 700 exhibitors and thousands of visitors come together for a three-day celebration of rural life.
  House PR was initially engaged to create a unique photo opportunity that captured the attention of national media while indicating B
  
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• USA Basketball exhibition games to be livestreamed on Facebook; are regular season NBA games next?

  22-07-2016 17:01
  
  USA Basketball’s first of nine exhibition games in the lead-up to Rio begins tonight, and fans will have two ways to watch the game: on NBA TV and on Facebook.
  NBA TV, which is managed by one of the NBA’s two linear broadcast partners, Turner, will livestream all nine of the exhibition games on Facebook.  It is a way for both the NBA and its broadcast partners to test the livestreaming waters before jumping into a full-fledged partnership like the one the NFL entered into with T
  
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• Brave Bison appoints Ad Land trio as part of ambitious 'DNA overhaul'

  22-07-2016 16:56
  
  Brave Bison has appointed a trio of ad land veterans as part of a major development shakeup which chief executive, Ashley MacKenzie, has described as a “DNA overhaul”.
  Simon Pont’s arrival will see him take up the role of chief strategy officer, while Will Pyne has been hired as the new chief creative officer and Ian Samuel promoted to chief commercial officer.
  Pont, an ad land veteran who has formerly held chief strategy roles at Vizeum and Starcom MediaVest,will report d
  
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• Domain name antics: Lessons in protecting and promoting your reputation online from the US presidential primaries

  22-07-2016 16:45
  
  Donald Trump has emerged as the Republican nominee in the US presidential race and Hillary Clinton is almost there with the Democratic National Convention to be held this month. Amongst the drama of a spirited and polarising race, what’s there to learn about protecting and promoting your reputation online? Is there, by any chance, a correlation between the savvy acquisition of relevant domain names, and success?
  Particularly since Barack Obama’s groundbreaking campaign in 2008, a str
  
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• The Festival of Marketing agenda is unveiled

  22-07-2016 16:21
  
  Headliners WWP chief executive Martin Sorrel and Apple co-founder Steve Wozniak are set to open and close day one of the event, with a further two (as of yet unannounced) headliners ensuring day two will not be any less captivating.
  With twelve streams of content and over 90 influential speakers providing their view on a variety of topics relating to the marketing world today, the Festival is not an event to be missed.
  The festival will feature talks by some of the industry’s top marketers
  
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• Airbnb, Sainsbury’s and Virgin Red to present at the Festival of Marketing

  22-07-2016 16:21
  
  Headliners WWP chief executive Martin Sorrell and Apple co-founder Steve Wozniak are set to open and close day one of the event, with a further two (as of yet unannounced) headliners ensuring day two will not be any less captivating.
  With 12 streams of content and more than 90 influential speakers providing their view on a variety of topics relating to the marketing world today, the Festival is an event not to be missed.
  The festival will feature talks by some of the industry’s top markete
  
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• Speculation mounts that Verizon is a frontrunner for Yahoo’s core assets

  22-07-2016 16:06
  
  Comms giant Verizon could be looking to scoop up large segment of search company Yahoo’s business, sources familiar with the deal told Reuters and CNBC.
  The company has reportedly analysed all tabled bids and has its eyes set on Verizon as the deal that delivers most value. As a result, a handful of bidders have been reportedly been whittled down to just Verizon.
  Sources have said a price tag close to $5bn has been placed on Yahoo’s core internet business in a deal that does not incl
  
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• Starbucks aims to halve serving time as it launches first UK ‘express’ store

  22-07-2016 15:56
  
  Starbucks has opened its first ‘express store’ in London’s Canary Wharf as it looks to halve the time it takes to serve customers and provide them with a quick “in-and-out” service. 

Instead of ordering and paying at the till and picking up the order at the handoff, the new store breaks the consumer experience down into three stages: order, pay and collect.
  When a customer enters a store, they will be prompted to order. A label will immediately be prin
  
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• Havas launches Fullsix Media a year after acquisition

  22-07-2016 15:39
  
  Havas is readying a new division to the company, Fullsix Media, nearly a year after it acquired the Fullsix Group for a reported $75m. 
  From 1 September, Havas’ existing Forward Media network will combine with Fullsix Media, creating a new global network with a presence across Europe, Latin America and the US. It make it the third media network in the Havas Group.
  It will be led by Marco Tinelli, founder and chief executive of the Fullsix Group, who said it will be
  
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• Disruptive marketing in action: The Pokémon Go effect

  22-07-2016 15:36
  
  The record-breaking release of augmented reality game Pokemon Go is already showing signs of influencing businesses of all sizes, with many quickly catching on to the hype of the addictive hunting game and using it to their advantage.
  Small businesses in particular are benefiting from the craze, with many using in-app purchases known as ‘Lure Modules’ in order to attract Pokemon, with those looking to catch them following suit. Examples of such creative marketing strategies include&n
  
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• Google has the most scope for future growth but Apple tops the latest FutureBrand ranking

  22-07-2016 15:21
  
  Using digital platforms to deliver a seamless, consistent and innovative experience for consumers is key to setting up businesses for future growth, according to the 2016 FutureBrand Index, shown exclusively to Marketing Week.
  Google emerges as the most future-orientated brand, with 89% of the 3,000 respondents interviewed across 17 countries agreeing the company will drive innovation forward over the next three years. And it would have topped the FutureBrand ranking, with 50% of respondents str
  
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• ABC News amps up mobile, web and OTT products, live streams national conventions

  22-07-2016 15:12
  
  ABC News launches new products across mobile, web and OTT.
   
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  ABC News is launching new apps for iPhone, Android and Apple TV, as well as debuting a new homepage with the hopes to improve user experience across all of its properties. Improvements that can be expected are: more prominent video placement, an amplified live multi-stream offering that supports up to eight simultaneous streams and more sophisticated cross platform alerts that allow for greater personalization and more
  
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• Queerty “goes there” in AbFab movie promo hookup

  22-07-2016 15:00
  
  It takes some gumption to really snap into the sensibility of a film — especially when that film is Absolutely Fabulous: The Movie, which opens today in the US. With the predilections of main characters Edina and Patsy (played by comedy legends Jennifer Saunders and Joanna Lumley, respectively) in full flower — vices that, to an ordinary person, would be verboeten, are de rigeur, this is a movie that appeals to a core audience and might be considered a tad on the raunchy side. T
  
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• Business on the Move: Account wins and reviews from GlaxoSmithKline, Spotify, Carling, UK Athletics and more

  22-07-2016 14:15
  
  Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally.
  GlaxoSmithKline (GSK) has announced that it will consolidate its global estimated $1bn roster to nine agencies, inking major deals with Publicis Groupe and WPP among others.
  Four holding companies already working with the agency were understood to have been consulted in the pitch, including
  
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• Reporter caught playing Pokemon Go interrupts US state department Isis conference

  22-07-2016 13:55
  
  A US state department daily briefing on attempts to curtail Isis was interupted after spokesman John Kirby caught a reporter at the conference otherwise engaged with a popular mobile game.
  Kirby stopped his briefing to out an unnamed journalist as a Pokemon Go player, concerned that the reporter was more interested with ‘Catching Em All’ than paying attention.
  The reporter retorted that he was just “keeping an eye on [the game]”.
  On concluding the meet, Kir
  
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• Red Sofa London: Midweight - Senior Sketchup Designers

  22-07-2016 13:40
  
  £200 - £300 per day:Red Sofa London:
  Freelance opportunities for Sketchup Designers to work with a leading agency
  City of London
  
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• Kelvin MacKenzie stands by hijab comments blaming the ‘Twerperati’ for Ipso complaints

  22-07-2016 13:28
  
  Former Sun editor and current columnist, Kelvin MacKenzie says he is standing by comments he made in the paper around Fatima Manji presenting Channel 4 News’ coverage during the Nice attacks while wearing a hijab - which he argued was insensitive to viewers as the attacker was reportedly also a Muslim.
  His column date sparked 1700 complaints to the Independent Press Standards Organisation (Ipso) – including one from Manji herself and another from ITN chi
  
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• Wins this week: Innocent, Dettol, Freesat

  22-07-2016 13:27 via campaignlive.co.uk
  
  Mother has won a competitive three-way pitch for Innocent's European account, seeing off Creature London and M&C Saatchi.
  
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• Outbrain is betting big on chatbots as messaging apps grow in popularity

  22-07-2016 13:00
  
  Outbrain is working with publishers including CNN to help them launch chatbots on popular messaging apps like Facebook Messenger and Kik in an effort to bring its personalization and content discovery chops to a space that is growing at a fast clip.
  While historically known for helping publishers and brands increase traffic to their websites through its ‘We Recommend’ and ‘From Around the Web’ links, the company is now betting big on messaging apps as many of them co
  
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• Ad of the Day: Nintendo gets nostalgic for NES Classic Edition launch ad

  22-07-2016 12:56
  
  Nintendo has revealed a suitably 80s ad to celebrate the return of the NES.
  Announced one week ago, the NES Classic Edition is expected to hit shops in time for Christmas. It looks like a NES but fits in the palm of your hand and comes with 30 classic games pre-installed.
  Cranking up the nostalgia, the ad starts with original NES footage from Nintendo classics including Super Mario Bros., Donkey Kong. Metroid and more, before inviting fans to ‘revisit retro gaming’s greatest icons in
  
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• Apple Watch marks Olympics with limited edition bands

  22-07-2016 12:55
  
  Apple has offered up a trinket almost as appealing as an Olympic medal, a line of limited edition Apple Watch straps. 
  In celebration of the 2016 Rio Olympics, the special edition Apple Watch bands include the flags of 14 competing nations. However, they are only available for sale at the Apple Store in Village Mall in Barra da Tijuca, Rio, in a bid to capture the footfall of patriotic Olympic fans and tech enthusiasts.
  Currently available are flags for USA, Great B
  
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• Sainsbury’s deal for Argos owner Home Retail approved by competition regulator

  22-07-2016 12:43
  
  The competition regulator has given the green light to Sainsbury’s £1.4bn acquisition of Home Retail Group, first submitted in February.
  The group owns Argos, Habitat and Heart of House having sold DIY retailer Homebase to Wesfarmers for £340m earlier this year, greatly expanding Sainsbury's offering.
  On Friday morning (22 July), The Competition and Markets Authority (CMA) ruled that the transaction did not substantially lessen competition in the UK.
  It rele
  
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• People on the Move: Hires and departures at IAB, Tesco, Guardian, Forbes Media and more

  22-07-2016 12:42
  
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves below.
  IAB
  The Internet Advertising Bureau UK's chief executive Guy Phillipson is set to step down from leading the organisation after 12 years in charge.
  Phillipson, who has become a prominent figure on the British digital marketing scene as a result of his role, will step down in January 2017 but hopes to continue working within the media industry as b
  
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• New man about town- 'Traditional masculinity is dead', says new research

  22-07-2016 12:26
  
  Brands and marketers should abandon the concept of ‘traditional masculinity’ if they are looking to successfully reach the modern day man, according to a new report on the evolution of the modern male.
  A new study from health and fitness focused magazine COACH and conducted by research agency, Join the Dots, has found that in 2016 the majority of men ascribe to a new kind of identity which has been coined: The altra-male.
  The Modern Manifesto research quizzed over 1,000 Britains
  
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• Victoria's Secret takes aim at Nike as in unveils dedicated sports division

  22-07-2016 12:13
  
  Lingerie giant Victoria's Secret is muscling in on the athleisure trend, unveiling a dedicated sports division dubbed Victoria’s Sport.
  The brand appears to have rebranded its former Victoria’s Secret Sport offering, streamlining what it now offers online into three different departments: Victoria’s Secret, Pink, and Victoria Sport.
  It’s no secret the company has been cost-cutting since the start of 2016, confirming in April that it was
  
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• MPs will “hold Mike Ashley's feet to the fire” after shocking practices at Sports Direct exposed

  22-07-2016 12:03
  
  A warehouse worker gave birth in a toilet as she was too afraid to take time off and risk losing her job while staff elsewhere were promised permanent contracts in exchange for sexual favours – these are just some of the experiences of Sports Direct workers revealed to MPs by Union officials as the employment practices of the sports retailer were investigated.
  A report by the Business, Innovation and Skills committee, published today (22 July) found that founder Mike Ashley will
  
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• Manchester City and Tencent kick off plan to raise the profile of football in China

  22-07-2016 12:03
  
  Manchester City FC and Tencent have signed a deal to create content during the football team’s tour of China, helping raise the profile of the sport in the country.
  The deal will consist primarily of behind the scenes footage, using Tencent’s digital properties like WeChat to take the action into the hands of Chinese people.
  A central pillar to the content will be a player meet-and-greet for Tencent Sports users. Content from the games and behind the scenes will be streamed on Pengui
  
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• KickAssTorrents founder arrested after making legal iTunes purchase

  22-07-2016 11:42
  
  The founder of the largest supposed illegal downloads site on the internet has been arrested after logging into iTunes to make a legal purchase.
  KickAssTorrents had risen to become the single largest source of pirated films and TV shows on the web, superseding the likes of The Pirate Bay for downloads but that status now seems in doubt with the website currently offline and unlikely to return.
  Artem Vaulin, a 30 year old Ukrainian, was arrested in Poland after making the mistake of using the sam
  
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• Non-sponsor Virgin Media backs Usain Bolt to deliver brand gold in new Olympic advertising playing field

  22-07-2016 11:40
  
  Unlike previous Olympics, non-sponsors can use Olympians like Usain Bolt in their ads for the Rio Games, a shift Virgin Media is bringing its own four-year tie to the sprinter to the fore.
  But this isn’t about ambushing a global event in the usual sense, according to director of brand communications Lloyd Page. Having a prior association with the world’s fastest man means its “business as usual” for Virgin Media in the eyes of people watching the games, he continued,
  
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• Alain de Botton: Artists can revolutionise the way brands do business

  22-07-2016 11:36
  
  The Shanghai-based artist Xu Zhen is one of the most celebrated Chinese artists of our age. He operates in a variety of media, including video, sculpture and fine art. His work displays a deep interest in business; he appears at once charmed and horrified by commercial life. In recent years, he has become especially fascinated by supermarkets. Xu Zhen is interested, in part, in how lovely they can be.
  Xu Zhen loves the alluring packaging, the abundance (the feel of lifting something off a shelf
  
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• Ladybird spoofs challenge 50 Shades, Harry Potter and the Da Vinci Code book sales records

  22-07-2016 11:20
  
  A series of books for adults spoofing the unassuming Ladybird childrens' books has become an unexpected hit after racking up cumulative sales of over 2m in just 12 months, placing it on par with top selling titles such as 50 Shades of Grey, Harry Potter and Dan Brown’s novels.
  The combination of traditional artwork, satirical text and nostalgia has proved an intoxicating combination for readers who’ve lapped up the ironic catalogue in their droves, repeatedly elevating authors J
  
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• La Liga agrees terms with Santander as new title sponsor in effort to strengthen global push

  22-07-2016 11:18
  
  La Liga has opted to continue with its title sponsorship model after announcing a new long-term strategic partnership with Santander.
  The Spanish bank agreed a three year deal, with the option of an additional season, in a move that will see the league rebranded: LaLiga Santander. The second highest division in Spanish football, known as the Segunda Division, will now be known as as LaLiga 1l2l3, in reference to Santander's current account of the same name.
  Santander replaces fellow mu
  
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• What can the Olympic Games teach us about brand design?

  22-07-2016 10:56
  
  The Olympic Games are founded on symbolism. From the flame to the flag to the five-ringed identity, the competition would be nothing without its iconography.
  But every four years, a new city is faced with a mammoth task. It must create an entirely new brand logo that not only has to satisfy a whole range of competing cultural interests, but retain a sense of familiarity, building on what has come before. Given the design will be subject to intense scrutiny, this is no small feat. Some step up to
  
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• WikiLeaks vows to challenge Twitter with ‘rival service’ after Breitbart troll is banned

  22-07-2016 10:54
  
  Whistleblowing platform Wikileaks  could be poised to branch out into micro-blogging after engaging with a war of words with Twitter CEO Jack Dorsey over the social media platforms decision to ban Breitbart editor and prolific troll Milo Yiannopoulos.
  Describing the decision to ban the right-wing conservative for inciting abuse against Ghostbusters star Leslie Jones as ‘cyber feudalism’ WikiLeaks observed that Twitter is more aggressive at curtailing abuse when the victim happen
  
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• Flagging Apple Watch demand sends shipments plunging 55%

  22-07-2016 10:29
  
  Time might be running out for the Apple Watch after the publication of new data showing a precipitous 55 per cent decline in shipments of the device over the second quarter.
  International Data Corp recorded the global smartwatch market contract by 32 per cent year on year with market leader Apple bearing the brunt of this pain, although it has yet to publicly confirm the numbers.
  Jitesh Ubrani, senior research analyst at IDC, commented: "Consumers have held off on smartwatch purchases since earl
  
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• The rise of micro-influencers: AllSaints’ Cass Gowing on the new influencer marketing strategy to know

  22-07-2016 10:17
  
  Who’s fed up of celebrities and top tier bloggers obviously plugging brands in sponsored Instagrams?
  Whilst these influencers may have the numerical outreach on social, users are quick to identify paid-for posts and the lack of authenticity in their product recommendations (definitely not helped by recent copy and paste caption errors a la Naomi Campbell).
  The newest trend in influencer marketing puts customers back in the limelight. Introducing, micro-influencers: your existing customers
  
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• Sainsbury’s pledges same-day online grocery deliveries

  22-07-2016 10:07
  
  Supermarket chain Sainsbury’s is to redouble its efforts in the burgeoning online sphere with a pledge to provide same-day deliveries for customers who order digitally.
  The service will be trialled in three locations initially with plans to expand to 30 stores by Christmas and comes as a retort to an increasingly confident Amazon, which is already offering same-day deliveries in London under a partnership agreement with Morrisons.
  Sainsbury’s has chosen Streatham Common, Richmond and
  
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• Recruitment Genius: SEO Account Manager

  22-07-2016 09:47
  
  £30000 - £36000 per annum:Recruitment Genius:
  This digital marketing agency provides Analytics, search engine marketing (SEO & PPC), shopping, eCommerce, display and more to it's clients.
  Chesham
  
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• Morning bulletin: Channel 5 expansion, the Guardian contraction and MasterCard transaction

  22-07-2016 09:43
  
  This morning’s bulletin arrives with news that Channel 5 is set to expand online – oddly with the launch of a new TV channel whilst the Guardian prepares a fresh round of cuts to help make ends meet. Meanwhile MasterCard banks on Britain with a £700m investment.
  Retail Week leads with the latest travails to afflict Sports Direct head Mike Ashley with reports that irate MPs are willing to hold his ‘feet to the fire’ in the wake of condemnation of working practices at
  
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• Havas to launch third media network FullSix Media

  22-07-2016 09:37 via campaignlive.co.uk
  
  Havas has launched its third media network, FullSix Media, which will incorporate the Forward Media network, which serves the Telefónica account.
  
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• Sky Sports customers get free fibre broadband in pay-TV war with BT

  22-07-2016 08:55 via campaignlive.co.uk
  
  Sky is to give free fibre broadband to Sky Sports TV subscribers in a counter-offensive against BT's free TV football offer for its broadband customers.
  
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• Vaizey: Channel 4 review was Whittingdale's agenda and may be scrapped

  22-07-2016 07:40 via campaignlive.co.uk
  
  Channel 4 may now be unlikely to be considered for privatisation, according to former culture minister Ed Vaizey, who said that the review into the broadcaster's future was part of the agenda of his former boss John Whittingdale.
  
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• AirAsia launches publisher-side trading desk

  22-07-2016 04:46
  
  AirAsia has partnered with digital agency PHAR to create a platform that will allow advertisers to target travelers across ASEAN on AirAsia’s site and third party sites using travel-related data.
  The ‘PHAR Focus’ platform was soft launched in April but has now been given the green light to launch widely.
  According to PHAR, the data captured runs into billions of ‘data events’ and consists of travel behaviour, purchase intent, demographic and lifestyle indicators. Se
  
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