Marketing news

• BBQ chain Famous Dave’s chooses Colle + McVoy as agency of record

  21-07-2016 23:55
  
  Minnesota-based barbecue chain Famous Dave’s of America has named Minneapolis agency Colle + McVoy as its agency of record.
  According to Colle + McVoy, the agency will be tasked with using “strategy, creative, design, media planning and buying, and digital support to reignite the position of Famous Dave’s of America, Inc. as the country’s premier Bar-B-Que dining experience and company.”
  Alfredo Martel, chief marketing officer of Famous Dave’s, said of the ann
  
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• Roger Ailes leaves Fox News following sexual harassment accusations

  21-07-2016 23:28
  
  Roger Ailes is leaving his post as chairman and CEO of Fox News following a sexual harassment lawsuit filed against him by former Fox News anchor Gretchen Carlson.
  85-year-old Rupert Murdoch, executive chairman of Fox News’ parent company 21st Century Fox, will take on the role of chairman and acting CEO now that Ailes has stepped down.
  In a statement, Murdoch said that he is “personally committed to ensuring that Fox News remains a distinctive, powerful voice.”
  Ailes’ de
  
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• Australian road safety campaign shows viewers what a car crash-proof human body would look like

  21-07-2016 22:17
  
  Australia’s Transport Accident Commission has released a disturbing campaign that it hopes will get people to understand how hard a car crash can be on the human body.
  The centerpiece of the road safety campaign is ‘Graham,’ a lifelike sculpture of a man that shows what humans would look like if they were able to withstand a car wreck. With a deformed head, unusually flat face and misshapen feet, Graham’s unusual figure shows viewers just how unequipped a normal human bod
  
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• YouTube Music gets personal in ads for music-streaming app

  21-07-2016 20:28 via campaignlive.co.uk
  
  Five-spot campaign from Anomaly profiles diverse cast of music fans
  
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• Facebook’s solar-powered internet drone Aquila takes flight

  21-07-2016 19:41
  
  Social media network Facebook has not been shy in its ambitions to distribute internet access across the globe and today (Thursday 21 July) it has made great strides in doing so with the successful test flight of a light-weight, solar-powered drone.
  The company is looking to get internet distributing drones in the air to provide web access where it would be otherwise inadvisable or expensive to build the infrastructure.
  Facebook chief Mark Zuckerberg announced the drone on the network, garnering
  
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• ONS records over 6m cases of online fraud and cyber-crime in England and Wales in a year

  21-07-2016 19:11
  
  The Office for National Statistics (ONS) has revealed that there were almost six million instances of cyber-crime and fraud recorded in England and Wales in the year ending March 2016.
  During the period, two million computer misuse offences were recorded on top of 3.8m fraud offences. Overall, ONS estimates a total of 6.3m crimes in the period - notably a six per cent decrease.
  Londoners were found to be slightly more at risk than those in other areas although John Flatley, head of crime st
  
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• Gemini People: Senior Social Producer

  21-07-2016 19:09
  
  £55000.00 - £60000 per annum + range of competitve benefits:Gemini People:
  The Opportunity- This is an opportunity to work for a leading and award winning agency with great offices- You'll be leading the way with the social media offering with your expertise in this critical area- Working with a great range of client
  West London
  
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• How brands could benefit from Facebook Messenger joining the one billion users club

  21-07-2016 18:36
  
  Facebook Messenger has this week joined the illustrious billion users club. Given that Facebook’s 1.65 billion users are only ever about one click away from sending a message, this perhaps shouldn't be a surprise. However, it's still a weighty number for a platform that Facebook is increasingly building out in its own right.
  It celebrated the occasion by rolling out an Easter Egg that floods the screens with balloons any time the balloon emoji is used. On the face of it that's a small gimm
  
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• BIMA Awards 2016: R/GA London, DigitasLBi, We Are Social and more make the shortlist

  21-07-2016 18:26
  
  The British Interactive Media Association (BIMA) has unveiled its nominations for the 2016 BIMA Awards finalists with R/GA, MullenLowe Profero and We Are Social making it on to the shortlist.
  Scooping nominations across 12 categories, R/GA London leads the shortlist. The integrated agency is up for gongs for its work on Beats by Dre’s ‘The Game Starts Here’ campaign and McDonald’s ‘Happy Studio’ project among others.
  We Are Social is nominated in the video cat
  
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• Carling expands relationship with HSE Cake

  21-07-2016 18:21
  
  Carling has inked in an expansion to its partnership with HSE Cake, with the agency now responsible for partnership strategy and activation, experiential, PR and social media in the UK and globally.
  In a decade-long partnership, HSE Cake has built on the previous creative, including the Cold Beer Amnesty to London's first ever 24-hour live music event, to most recently inking a three-year partnership with the Premier League running from June 2016 as Official Beer of the Premier League.
  Jim Shear
  
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• Unilever is ‘working twice as hard’ as it ups focus on speed and innovation

  21-07-2016 18:14
  
  Unilever is putting its biggest global brands at the forefront of its innovation strategy as it looks to battle a challenging and “fast changing environment” following political instability caused by the US elections and the EU referendum.
  In the company’s first half, turnover decreased by 2.6% year on year, but net revenue increased 2%. Consumer demand “remained weak”, it said, and market volume growth was negative in both Europe and North America.
  Speaking on an i
  
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• Guardian appoints Imogen Fox as executive editor at Guardian Labs as MD Anna Watkins departs

  21-07-2016 17:59
  
  Guardian News and Media (GNM) has announced that Imogen Fox is to take on the role of executive editor at its content marketing division, Guardian Labs.
  Fox is making the leap over from the Guardian’s newsroom, where she had been head of fashion for the past three years having first joined the fashion desk in 2004.
  During her tenure there she spearheaded the launch of the Guardians bi-annual supplement the Fashion, as well as developing the paper’s cross-platform editorial style
  
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• Study: 2016 is the summer of peak TV and it's impacting the film industry

  21-07-2016 17:46
  
  Miner & Co. Studio, an entertainment industry insights company, this week released a new study that explores viewer attitudes toward “peak TV.” Peak TV, a now widely-used term, was first coined by FX president John Landgraf to describe how much quality TV programming there is right now.
  But is there so much good TV that viewers are overwhelmed with choices about what to watch?
  According to the Miner & Co. study, while 73 per cent of people agree that 2016 is the “summer
  
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• Samsung attempts to turn the Rio Olympics conversation to unity with 'The Anthem'

  21-07-2016 17:32
  
  Samsung has stepped up its Rio Olympics campaign with an emotive new ad which attempts to bring the conversation back to the global unity which the Games create and move the focus beyond the recent ignominious actions of Russia.
  The South Korean electronics giant is using its Olympics worldwide partner status to promote the upcoming release of its Galaxy 7 smartphone with a new ad titled ‘The Anthem’.
  The film attempts to break down the geographic borders of the competition nations b
  
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• Havas UK hit by Brexit

  21-07-2016 17:17 via campaignlive.co.uk
  
  Havas' UK revenue growth in the first six months of 2016 was hit by marketers holding back spend in the run up to the European Union referendum.
  
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• ‘Be a connoisseur of questions’: Exceptional Women Out West podcast featuring Dawn Beauparlant, head of technology at WE Communications

  21-07-2016 17:14
  
  Running a technology practice in a communications firm can be daunting on its own. 
  Add in the fact that the practice is based in one of the world’s most dynamic tech markets, Seattle, and it gets downright massive. But that’s all in day’s work for Dawn Beauparlant, head of technology for WE Communications. The Texas native has called Seattle home for over fifteen years and was previously president of the agency’s Microsoft account leading a “kickass
  
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• Interpublic Group posts second quarter revenue and income increases

  21-07-2016 16:48
  
  Interpublic Group (IPG) has posted second quarter revenue and profit increases following a solid first quarter.
  On Thursday, the company reported that revenue increased to $1.92bn during the second quarter, up 2.2 per cent from the same period last year. IPG’s net income jumped to $160.2m in the second quarter, an increase from 2015’s Q2 posting of $123.8m.
  It also experienced an organic revenue increase – a figure that does not take into account mergers, acquisitions and the i
  
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• Founder of Maggie Semple on why visionaries should dare to be different

  21-07-2016 16:43
  
  We spoke to Maggie Semple, founder of  Maggie Semple LTD and one of our Vision 100 on what it takes to be a visionary.
  Semple said that being a visionary is daring to be different, daring to be brave and sometimes being slightly disruptive. She said she could not name anyone in particular that she admires but that she admires the qualities of small businesses, as they are “dynamic and surprise you.”
  She said the fact her team believe in what the brand is trying to do
  
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• International AIDS Society introduces new branding to capture ‘human and emotive’ aspect

  21-07-2016 16:41
  
  The International AIDS Society (IAS) has renewed its branding to highlight the 'human voices' behind its work amid the introduction of a new strategic focus.
  The membership-based organisation worked with brand consultancy The Partners on the new look, which will see the brand proposition, identity and logo will now feature across all online, print and marketing materials as part of the IAS’ new strategy.
  The narrative now takes an ‘emotive but direct’ tone of voice to convey th
  
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• Bing sells more ads than you think and Google sells ads faster

  21-07-2016 16:23
  
  When the last Search Report was published I wrote that Google was on a mission to monetise more organic space with the ability to advertise in Maps arriving a month after ads in the local pack. The AMP carousel is next.
  At Tuesday’s DoubleClick summit, Google demoed AMP for Ads (A4A, for those who don’t like talking about Google in full sentences) with the intention of speeding up load times for advertisements on accelerated mobile pages.
  When AMP debuted (bearing in mind that A
  
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• 'It'd be silly to overlook virtual and augmented reality,' TMW Unlimited's Laurier Nicas Adler on why we're one step away from more immersive experiences

  21-07-2016 16:20
  
  From live-streaming to Snapchat and near-constant Facebook algorithm changes what’s a marketer to do when it comes to navigating the rapidly changing world of social media?
  As the deadline for this year’s Social Buzz Awards approaches, The Drum has approached to some of the best and brightest minds in the industry – who just so happen to be judging this year’s awards – for advice.
  Last week we spoke to Sony's UK digital and community manager, Hollie B
  
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• Snapchat doubles down on personalisation with update that lets users draw their own filters

  21-07-2016 16:16
  
  Snapchat has added yet another DIY feature to its app, allowing users to draw their very own filters.
  Selfie fans will be pleased to hear that the app's latest update, which also includes personalised Bitmoji integration, comes equipped with an all new 'Face Paint Lens' that lets users draw on their faces to create real-time overlays.
  Snappers have been able draw within the app for a long time, but now the pictures they create can now move alongside the images or videos they are placed
  
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• BPI selects Somethin’ Else to lead media strategy for Hyundai Mercury Prize revamp

  21-07-2016 16:13
  
  The British Phonographic Industry (BPI) has appointed content agency Somethin’ Else to lead its media strategy for the re-launch of the Hyundai Mercury Prize.
  The London-based agency will ultimately be tasked with helping to widen the appeal of the music awards which has undergone a revamp this year with a number of new initiatives including a change of venue, a broader judging panel and a fan poll which will secure a place for one of the 12 Shortlisted Albums.
  Somethin’ Else has cre
  
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• Selena Gomez's social media posts are worth up to half a million dollars a pop

  21-07-2016 16:12
  
  As the most followed celebrity on Instagram, Selena Gomez has the potential to make up half a million dollars per post.
  According to D’Marie Analytics, the 23-year-old 'Hands To Myself' singer, is the most influential star on social media with nearly 200 million followers across Instagram, Facebook and Twitter, boasting more fans on social than the likes of Beyonce, Kim Kardashian and Taylor Swift.
  The mind-boggling figure is based on an algorithm set up by the data measurement company whi
  
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• Grey moves swiftly to install new senior team after 'Grexit', putting diversity and innovation at the forefront

  21-07-2016 16:09
  
  Grey London has moved swiftly to bolster its senior team following the departures of three of its most senior staff, announcing that Wayne Brown and Matt Tanter will take on the roles of chief operating officer and chief strategy officer respectively.
  The creative shop said it is "on a mission to become the most progressive agency in the world," after its chairman and chief creative officer Nils Leonard, chief executive Lucy Jameson and managing director Natalie Graeme, all handed in their notic
  
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• Below the Belt taps Lucky Generals for creative

  21-07-2016 16:07
  
  Men’s grooming brand Below the Belt – purveyor of products such as Sports Lubricant, Fresh and Dry Balls and Waterless Shower – has hired Lucky Generals to lead its creative efforts.
  There was no pitch or intermediary involved with the brand previously having manged its advertising in-house which resulted in the popular Below the Belt for Wimbledon (‘Djokitch’) press execution.
  But, the two-year old brand is now looking to expand onto more channe
  
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• Samsung pushes ‘human’ marketing focus with Olympics campaign celebrating unity

  21-07-2016 16:00
  
  Samsung has launched its marquee ad ‘The Anthem’ for the Rio 2016 Olympic Games, which features athletes such as Tom Daley and fans of various nationalities singing national anthems different to their own.
  Opening with a young Australian girl singing the Botswana national anthem into a Samsung Galaxy S7 edge and also featuring an African school teacher taking a photo of her class with the phone, the dramatic ad shows athletes and fans of different nationalities seamlessly singing th
  
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• Samsung celebrates inclusivity as fans sing different national anthems for Olympics campaign

  21-07-2016 16:00
  
  Samsung has launched its marquee ad ‘The Anthem’ for the Rio 2016 Olympic Games, which features athletes such as Tom Daley and fans of various nationalities singing national anthems different to their own.
  Opening with a young Australian girl singing the Botswana national anthem into a Samsung Galaxy S7 edge and also featuring an African school teacher taking a photo of her class with the phone, the dramatic ad shows athletes and fans of different nationalities seamlessly singing th
  
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• Why email should remain a priority for digital marketers

  21-07-2016 15:37
  
  When considering your opportunities to reach and connect with consumers, the first challenge that almost every marketing manager faces is the overwhelming plethora of choice. With SEO, social media marketing, PPC and display advertising to name a few, how do you judge the value of one digital channel against another?
  With marketers increasingly spending time deciphering new and innovative channels, it’s easy to neglect established channels in favour of the fresh and exciting. For this reas
  
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• A+E Networks appoints Arena Media to handle its UK media account

  21-07-2016 15:25
  
  A+E Networks has appointed Arena Media to handle its UK media account following the decision not to renew its contract with Goodstuff Communications.
  The global entertainment media company selected Arena Media to manage all media planning, buying, strategy and reporting across A+E Networks UK’s portfolio which includes brands such as HISTORY, Lifetime, Crime + Investigation and H2. 
  The Havas Media Group-owned agency will also be tasked with the launch of A+E Networks’ first UK
  
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• Liverpool become first Premier League club to broadcast match live in 360-degrees

  21-07-2016 14:39
  
  Liverpool have become the first Premier League club to broadcast a match using 360-degree technology after live streaming their latest pre-season friendly to fans around the world.
  The Merseyside club showed their game against Huddersfield Town, which they won 2-0, last night (20 July) live on YouTube using a 360-degree camera.
  It proved a popular move in the context of a pre-season friendly fixture, generating over 60,000 views on YouTube.The stream was also accompanied by live commentary from
  
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• Tinder Social update enables group hook-ups - no, not like that

  21-07-2016 14:21
  
  Tinder has released a new social service looking to encourage groups of people to organise nights out and events, moving the app away from  only being able to facilitate one-on-one conversations.
  The app update, which was being tested earlier this year, has been launched in six markets, including the US and UK, and has been made available to Tinder users in these regions.
  Users, with the most recent version of Tinder on their mobiles can opt into Social allowing for the forming of groups. U
  
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• SheKnows and GoDaddy partner to produce 'The Pitch' for BlogHer 2016

  21-07-2016 14:00
  
  In May, SheKnows Media held their first NewFront presentation in NYC to impress advertisers with their portfolio of women's lifestyle content. Less than two months later they're already make a big announcement around a new partnership with GoDaddy.
  SheKnows announced that GoDaddy "will serve as the sole, premier sponsor of the live version of The Pitch at #BlogHer16: Experts Among Us, taking place August 4-6 in Los Angeles." The Pitch, focused on female entrepreneurs is returning to the mas
  
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• TV ad market holds up in third quarter despite Brexit jitters

  21-07-2016 13:55 via campaignlive.co.uk
  
  The TV ad market has held steady since the Brexit vote and Theresa May's early appointment as prime minister has encouraged most marketers to stick to their spending plans, according to two of Britain's biggest broadcasters.
  
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• Clients versus agencies on what role procurement should play

  21-07-2016 13:39
  
  What the clients say…
  Rebecca White, head of marketing and brand, Heathrow
  “We talk about relationships a lot and I honestly believe the agency-client relationship is about the first five or six dates. You know after six dates whether or not this is the one. The process gives you that time to learn. Procurement is like the mum, figuring out whether this is the right person to be working with.”
  Will Abbott, marketing director, Hiscox
  “Allowing the rules to be bent or
  
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• IPG organic revenue up 3.7% in Q2

  21-07-2016 13:24 via campaignlive.co.uk
  
  Interpublic Group has posted a 3.7% year-on-year increase in organic revenue for the second quarter of the year.
  
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• MEC Commerce swells its ranks with two senior hires

  21-07-2016 13:18
  
  MEC has made a pair of hires to strengthen its ecommerce group.
  Two new hires will help to understand purchasing behaviour and drive sales. Raj Jerath joins as ecommerce director from Holland & Barrett. He will be tasked with exploring new marketplaces.
  Hannah Stote is the new UK ecommerce director. She will build the company’s footprint in the UK, joining from Crabtree & Evelyn.
  The pair join Chris Howe, insight manager, and Jessica Chapplow, mobile and ecommerce manager (EMEA), w
  
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• Gatorade animates Usain Bolt's origin story ahead of Rio Olympics

  21-07-2016 13:11
  
  Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man.
  The PepsiCo-owned brand has released a new seven minute film titled “The Boy Who Learned to Fly”,  focusing on Bolt’s journey from childhood dreamer to global superstar.
  The animated ad traces the Olympic gold medallist’s humble beginnings as a schoolboy in rural Jamaica, following his introduction to the spo
  
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• Global cart abandonment rate rises for first time in over a year during Q2, reveals latest SaleCycle report

  21-07-2016 13:04
  
  Taken from a consolidation of statistics from over 500 global brands, the latest SaleCycle remarketing report has revealed that the average global cart abandonment rate rose to 74.52 per cent in Q2 2016, the first increase since Q1 2015.
  The report covers key cart abandonment and remarketing statistics from April, May and June 2016 and also breaks down the percentage of abandonments by industry: retail, travel and fashion.
  Among the report’s findings are that the travel industry is experie
  
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• McDonald’s New Zealand quickly regrets asking the internet to name its own burgers

  21-07-2016 13:03
  
  McDonald’s New Zealand has learned the hard way how ruthless the denizens of the web can be when asked to express their creativity.
  As previously seen with BoatyMcBoatFaceGate and Coca-Cola’s Gif the Feeling, the internet has proven it cannot be trusted with power.
  McDonald’s New Zealand must have missed this memo however after launching a hub where people can design and name their own burgers, resulting in some hilarious (and some dreadful) contributions to the now closed hub.
  
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• Focus on content or risk failure

  21-07-2016 13:02
  
  Gavin MillerManaging director
  In this age of constant business and marketing transformation, attempting to stay ahead of, or indeed keep up with technology is the single biggest challenge for businesses and brands.
  We have seen new content marketing philosophies, principles and frameworks come and go and, increasingly, reporting and focus both appear to be on the channels rather than the content. But where is the focus on what fills the channels? And how does an organisation harness and leverag
  
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• Brands need to focus on content or risk failure

  21-07-2016 13:02
  
  Gavin MillerManaging director
  In this age of constant business and marketing transformation, attempting to stay ahead of, or indeed keep up with technology is the single biggest challenge for businesses and brands.
  We have seen new content marketing philosophies, principles and frameworks come and go and, increasingly, reporting and focus both appear to be on the channels rather than the content. But where is the focus on what fills the channels? And how does an organisation harness and leverag
  
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• 'Nursery crimes': One ECD's quest to stop child sexual abuse in Malaysia

  21-07-2016 12:59 via campaignlive.co.uk
  
  Painful personal experience pushed NagaDDB's ECD, Alvin Teoh, to create a powerful campaign against paedophilia.
  
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• Ad of the Day: Camelot's 'I Am Team GB' proves transformative effect of National Lottery funding

  21-07-2016 12:49
  
  Camelot, operator of The National Lottery, has offered up a slice of animation with its ‘I Am Team GB’ Olympic ad push.
  Created in collaboration with ITV Creative and ITV AdVentures, and produced by ITN Productions and Art&Graft, the 40-second commercial sees National Lottery tickets and scratch cards unearthing themselves from trouser pockets and from under fridge magnets to join other tickets and form a flock that travels the length of the nation.
  Journeying by National Lottery
  
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• Essence appoints Omnicom Media Group’s Jenny Bullis to newly-created EMEA CEO role

  21-07-2016 12:47
  
  Global digital agency Essence has poached Omnicom Media Group’s Jenny Bullis to the newly-created position of chief executive officer, EMEA.
  Bullis will be tasked with overseeing and growing the agency’s existing and new client business across the region, responsible for the near 300-strong team in the digital shop’s London office.
  She joins from Omnicom Media Group, where she spent more than three years in leadership roles. Most recently, she served as managing director&n
  
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• Marketing industry’s new minister promises to listen to Brexit concerns

  21-07-2016 12:46
  
  Matt Hancock, the new minister for culture and the digital economy, used his first speech to an advertising audience to reassure the industry that he would listen to their concerns over Brexit and that he understands the important role it plays to the UK economy.
  Speaking at the Advertising Association’s summer reception, Hancock laid out how despite the fact that the vast majority of the audience had voted to remain in the EU, it is now “encumbent on all of us to work to make the be
  
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• Ad industry’s new minister Matt Hancock promises to listen to concerns over Brexit

  21-07-2016 12:46
  
  Matt Hancock, the new minister for culture and the digital economy, used his first speech to an advertising audience to reassure the industry that he would listen to their concerns over Brexit and that he understood the important role it plays to the UK economy.
  Speaking at the Advertising Association’s summer reception, Hancock laid out how despite the fact that the vast majority of the audience had voted to remain in the EU, it is now “encumbent on all of us to work to make the bes
  
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• Tyrrells rolls out first ever national campaign to remind customers that 'Life's a Shindig'

  21-07-2016 12:38
  
  Premium crisp brand Tyrrells has rolled out its first ever national ad campaign, unveiling a series of posters designed to echo the company's eccentric English ethos.
  Following a trial in the South East, three OOH campaigns, designed to tout the handmade crisps as an ideal snack for informal gatherings, will run under the slogan 'Life's a Shindig'. 
  Loading...
  Each of the creatives from Wieden + Kennedy features witty calls to action such as 'Best enjoyed the civil side of Sozzled
  
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• The Design & Technology Association wants to highlight importance of design in #DandTHeroes campaign

  21-07-2016 12:33
  
  The Design & Technology Association has launched a new campaign called #DandTHeroes to raise awareness of the importance of design and technology and encourage young people to consider a career in the field.
  In the face of a shortage of skills in the sector in the UK, the D&T Association is asking the public to submit ‘inspiring’ examples of design objects, places and/or figures (alive or dead) from across the world of design, the creative industries, engineeri
  
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• DigitasLBi announces new appointments to strengthen its UK media team

  21-07-2016 12:21
  
  DigitasLBi has made moves to strengthen its UK media team by promoting Adriana Matyaskova head of media and appointing Starcom Mediavest Group’s Cibelle Michepud to head of display and paid social.
  In her new role as head of media Matyaskova will report to chief media officer, Paul Dalton, and will lead a the UK media team of 90 employees. She will be tasked with driving forward the global marketing and technology agency’s efforts to blend media, tech, data and creative expertis
  
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