Marketing news

• Marketing Moment 120: M&M’s celebrates its 75th birthday in 2016

  19-07-2016 23:22
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today we feature M&M’s 75th birthday as our marketing moment. Earlier this year, the Mars candy brand kicked off the celebrations with a remix of Sammy Davis Jr.’s 1972 song ‘The Candy Man,’ created by Zedd and Aloe Blacc.
  The song is part of the brand’s “Celebrate with M” campai
  
  Read more

• Twitter is now letting anyone apply for a verified account

  19-07-2016 22:47
  
  Twitter has announced that anyone can now apply to receive a little blue check mark next to his or her name.
  In a statement announcing the change, Twitter said that “an account may be verified if it is determined to be of public interest.” Whereas verified accounts are typically reserved for brands, public figures, artists, athletes, and journalists, the change means that more people - particularly up-and-coming creators and influencers - will now have the chance to verify their prof
  
  Read more

• Marketing Moment 119: 1990 ‘Warehouse Sale’ commercial shows the power of “less is more”

  19-07-2016 21:29
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Tom Ungar, president and creative director at The Ungar Group. Below, find out why the 'Warehouse Sale' commercial for The Freeman Outlet Mall is his favorite marketing moment. 
  I can still remember when the idea for “Warehouse Sale” came to me.  Minutes afte
  
  Read more

• Brands and publishers still have a long way to go when it comes to engaging followers on social, study finds

  19-07-2016 20:10
  
  Despite millions of people using social media every day, a recent study out of Adobe found that they are still not engaging with media or branded content at a fast clip.  
  According to the findings, which were based around the online habits of more than 5,000 consumers across Europe as well as Adobe Marketing Cloud data, less than one-third of respondents rated breaking news as the top form of content that they engage with on social media. Only seven percent of respondents said that ad
  
  Read more

• Advertisement

• US Department of Justice in Melania Trump social media blunder as official Twitter account calls CNN ‘petty’

  19-07-2016 20:00
  
   
  Loading...
  Whoever was in control of the Twitter account for the US Department of Justice today (19 July) may have just found themselves in the midst of a social media blunder.
  This morning, the impartial agency sent a tweet from its official account that linked through to a news story on CNN about Donald Trump’s wife Melania Trump. The poster used the acronym ‘lmao’ (laughing my ass off) and called CNN “petty”.
  “CNN is the biggest troll of them a
  
  Read more

• Tesla drops 'Motors' from web address hinting at change in focus

  19-07-2016 19:02
  
  Electric car manufacturer Tesla has hinted at a change of focus with a quiet renaming of its website.
  The company changed its web address on Monday (18 July) from Tesla Motors to Tesla, according to Reuters.
  The move indicates that the company is looking to pivot its attention to other markets with it also working on Powerwall home batteries in addition to the electric vehicles.
  The company acquired the domain Tesla.com in February after it was picked up way back in 1992 by another party. It beg
  
  Read more

• Independent Films launches online channel Kidspiration.TV as it moves from service provider to original content creator

  19-07-2016 18:49
  
  Independent Films, the production and advertising company, has launched an online media channel created for kids to tap into an “underserved market” as the company moves into original content creation.
  The ambition of Kidspiration.TV is to create a genre of programming for kids that marries interesting informed programming with Independent’s expertise in entertaining audiences through advertising. The company is hoping to tap into children aged 8 to 12, which it claims is &ldqu
  
  Read more

• Google unveils AMP for Ads, native ads on DBM, and outstream video on DFP

  19-07-2016 18:42
  
  Google today (19 July) unveiled a number of updates to its Accelerated Mobile Pages (AMP) in a bid to help publishers participating in the project monetise, including AMP for Ads. Also included in the slew of announcements was the availability of native ad units on DoubleClick Bid Manager (DBM), plus outstream video DoubleClick for Publishers (DFP).
  AMP updates
  In addition to AMP for Ads, the industry’s leading digital advertising company also announced of AMP for Landing Pages to better e
  
  Read more

• Advertisement

• Engine hires Leo Burnett's Richard Dutton as CMO

  19-07-2016 18:18
  
  Engine has hired Leo Burnett’s former head of brand experience and business development director, Richard Dutton as its chief marketing officer.
  Dutton will be responsible for helping drive new business growth and building the Engine brand. He said: "Engine has a unique way of working and building bridges across desciplines."
  "Its unique collaborative model allows its businesses to produce business-transforming work for its clients," he continued, adding: "the management team has
  
  Read more

• Adidas details ‘revolutionary’ three-pillar strategy as it aims to reclaim lost ground

  19-07-2016 18:14
  
  Adidas, which first introduced its three-pillar marketing strategy back in March 2015, has today (July 19) outlined its plans in greater details in a meeting with investors.
  A focus on speed
  The German sports giant told investors 50% of its sales will be through speed-enabled products by 2020.
  Adidas defines speed-enabled as a complete “re-shaping” of its entire business model, from range planning to product creation, sourcing, supply chain, go-to-market and sales as it looks to &ldq
  
  Read more

• Channel 4's Fatima Manji speaks out on hijab smear accusing Kelvin MacKenzie of trying to ‘intimidate Muslims out of public life’

  19-07-2016 18:11
  
  Channel 4 News presenter Fatima Manji earlier this week became the focus of former Sun editor Kelvin MacKenzie’s column for the tabloid, as he questioned whether she should have been allowed to report on the Nice terror attack while wearing a hijab.
  The piece, entitled ‘Why did Channel 4 have a presenter in a hijab fronting coverage of Muslim terror in Nice?' has been condemned by Channel 4 and the NUJ, and sparked hundreds of complaints to IPSO, but Manji spoke o
  
  Read more

• Microsoft’s top marketer on being a ‘more human and approachable’ brand

  19-07-2016 18:10
  
  Microsoft’s top marketer Kathleen Hall is on a mission. She wants people to stop seeing Microsoft as the goliath of the tech world and instead see it as David, a challenger in the rapidly shifting space.
  When we meet her at Cannes Lions, it is almost a year since Microsoft launched Windows 10 with a new more emotive campaign. It was, Hall admits, a risk to launch a new tech platform using a campaign featuring children but she believes the move has paid off and revealed a more human si
  
  Read more

• IAB UK chief Guy Phillipson set to stand down in January

  19-07-2016 17:56
  
  The Internet Advertising Bureau UK's chief executive Guy Phillipson is set to step down from leading the organisation after 12 years in charge.
  Phillipson, who has become a prominent figure on the British digital marketing scene as a result of his role, will step down in January 2017but hopes to continue working within the media industry as both an advisor and a non-exec.
  He joined the organisation in January 2005 having previously served as head of advertising at Vodafone, and during his tenure
  
  Read more

• Paddy Power gives Russians the chance to come clean with Olympic medal amnesty stunt

  19-07-2016 17:47
  
  The IOC has delayed its decision on whether to ban the Russian Olympic team but that hasn’t stopped Paddy Power enacting another stunt to aggravate the Ruskies.
  Referring to the news that WADA found evidence of a four-year state-sponsored doping programme, the stunt asks athletes to hand back their ill-gotten gains – with a 'medal amnesty' box.
  The Russian embassy in Kensington in West London is the location of the stunt with a skier, diver, and sprinter rumoured to be the first to m
  
  Read more

• Lad Bible gets its own #DrummondPuddle moment as 1.3m people tune into its ‘coins glued to floor’ Facebook Live prank

  19-07-2016 17:28
  
  Like other publishers, the Lad Bible Group has been experimenting with Facebook Live of late, promising just last week that it had plans to increase the number of real-time streams it showcases on the platform to four each week.
  Today the publisher attempted to recreate its very own version of Newcastle’s viral #DrummondPuddleWatch live stream, by pranking unsuspecting members of the public.
  Seemingly drawing inspiration from the Periscope puddle that gripped
  
  Read more

• Marketing Moment 118: Mini USA breaks from convention with 2002 “Let’s Motor” campaign

  19-07-2016 17:26
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Vito Zarrillo, executive creative director at Gyro New York. Below, find out why Mini USA’s “Let’s Motor” campaign is one of his favorite marketing moments.
  Car ads too often fall into the trap of sameness. Mini USA’s 2002 “Let’s Motor” c
  
  Read more

• Bitmoji acquisition hands Snapchat skin colour and body type

  19-07-2016 17:24 via campaignlive.co.uk
  
  Snapchat has bought the developer behind Bitmoji, a popular app which allows users to create cartoon versions of themselves.
  
  Read more

• Bitmoji acquisition hands Snapchat payment info, skin colour and body type

  19-07-2016 17:24 via campaignlive.co.uk
  
  Snapchat has bought the developer behind Bitmoji, a popular app which allows users to create cartoon versions of themselves.
  
  Read more

• DJ Tiësto creats exclusive track and video for AB InBev to mark Tomorrowland sponsorship

  19-07-2016 17:23
  
  Dutch DJ Tiësto has created an original song and music video for drinks maker AB InBev to mark its partnership with Tomorrowland, one of the world’s largest electronic music festivals.
  It forms part of AB InBev’s global and cross-brand ‘Infected by Music’ campaign – created by W+K Amsterdam – which aims to bring exclusive music experiences leading up to and during the Belgian edition of the festival next week (22 July).
  The brand has adopted a two pronged
  
  Read more

• Kellogg's ad banned for misplaced health claims for Special K

  19-07-2016 17:09 via campaignlive.co.uk
  
  Kellogg's has been rapped by the Advertising Standards Authority after the watchdog ruled that a TV ad and brand website for Special K were in breach of the rules on making health claims.
  
  Read more

• Uber marks global 2bn ride milestone

  19-07-2016 17:08
  
  Ride hailing app Uber has hit a vital milestone announcing it has facilitated two billion rides, according to Uber chief executive Travis Kalanick.
  He announced on Facebook: "These trips happened in 16 countries on five continents, from Costa Rica to Russia and from China to Australia."
  He continued: "The longest of the bunch lasted more than an hour as the rider and driver worked their way across Jakarta, Indonesia's capital."
  Uber hit one billion rides last December after five years of operati
  
  Read more

• English Football League appoints Realise and NeuLion to lead its ambitious digital overhaul

  19-07-2016 17:06
  
  The English Football League (EFL) has named the two companies which it has enlisted to design and develop its new digital platforms after announcing that Realise and NeuLion as its new long-term digital partners.
  Both Realise and NeuLion have been awarded the contract that runs until the end of the 2022/23 season. 
  The news follows one of the most comprehensive procurement processes in the EFL’s history which saw over 175 of the world’s leading digital agencies jostling for the
  
  Read more

• "Engagement is Bullshit": has entertainment marketing found new superstars to engage Millennials?

  19-07-2016 17:04
  
  LA is the most famous place in the world for homing the world's A-listers, but in the land of the rich and famous, is the novelty of using traditional superstars to engage Millennials and Generation Z starting to lose its appeal?
  At a recent 'Entertainment Marketing' breakfast in Los Angeles, run by Think LA, the dedicated organisation supporting the advertising and marketing industry in the city, the general consensus of the panel was that social media influencers are now starting to pick
  
  Read more

• Honda vehicles trigger musical epiphanies in summer campaign spots

  19-07-2016 16:54 via campaignlive.co.uk
  
  A capella groups cover pop songs in series from RPA
  
  Read more

• The best performers in e-commerce – and what it takes to be up there with them

  19-07-2016 16:31
  
  Over the past six months, the series of infographics produced by The Drum’s Mystery Shopper have investigated and reported on the online performance of over 50 e-commerce executions. This bi-annual round up gives an overview of this performance and draws some conclusions about what drives superior performance and what defines it. 
  
  Read more

• Nutmeg on hunt for agency after parting ways with AMV BBDO

  19-07-2016 16:09 via campaignlive.co.uk
  
  Nutmeg, the online investment management service, has kicked off a creative agency review following the promotion of Martin Stead to chief executive.
  
  Read more

• YouTube, Netflix more important to millennials than Cadbury or Ben & Jerry's

  19-07-2016 15:43 via campaignlive.co.uk
  
  Netflix and chilling is a more popular pastime than snacking, if new YouGov data is anything to go by.
  
  Read more

• YouTube and Netflix more important to millennials than Cadbury or Ben & Jerry's

  19-07-2016 15:43 via campaignlive.co.uk
  
  Netflix and chilling is a more popular pastime than snacking, if new YouGov data is anything to go by.
  
  Read more

• Heathrow taps into the ‘Love Actually‘ effect with first TV campaign

  19-07-2016 15:39
  
  Heathrow Airport is launching its first TV campaign, as it looks to create an emotional connection by reflecting stories of why we use the airport. The ad features a five-year-old girl making her way through the airport for her first flight and ends with the tag line ‘To the next 70 years of flight’, in celebration of Heathrow’s 70th anniversary this year.
  The TV ad is part of the airport’s wider campaign that focuses on customer stories, through digital, print and outdo
  
  Read more

• IAB UK chief Guy Phillipson to step down

  19-07-2016 15:15 via campaignlive.co.uk
  
  Guy Phillipson, the chief executive of the UK's Internet Advertising Bureau, will step down in January after 12 years in the role.
  
  Read more

• Fifa partners with Russia's Alfa-Bank to fill sponsorship exodist left by corruption scandal

  19-07-2016 14:31
  
  Fifa has brought on board its first World Cup regional sponsor after agreeing terms with Russia’s Alfa-Bank in a deal that continues the growing trend new sponsors coming from China and Russia.
  Alfa-Bank has bought one of four European slots in the new 'Regional Supporter' category which offers four sponsorship packages for each of the five global regions: Europe, North America, South America, the Middle East and Africa as well as Asia.
  Fifa introduced the new structure to replaces the nat
  
  Read more

• Carlsberg sales plummet after Tesco snub

  19-07-2016 14:14 via campaignlive.co.uk
  
  Supermarket sales of Carlsberg have plummeted by a fifth in the last year, data shows, after Tesco stopped selling the lager last autumn.
  
  Read more

• GlaxoSmithKline inks deals with Publicis Groupe, WPP and IPG as it consolidates global ad duties into 9 shops

  19-07-2016 14:06
  
  Following the announcement that it was putting every one of its brands locally and globally under review, GlaxoSmithKline (GSK) has announced that it will consolidate its global estimated $1bn roster to nine agencies, inking major deals with Publicis Groupe and WPP among others.
  The company wanted to reset all agency alignments following the joint venture merger between GSK and Novartis Consumer Health last year, and has done so by appointing several different agencies to handle its advertising,
  
  Read more

• My Media Week: Heather Andrew, Neuro-Insight

  19-07-2016 14:03 via campaignlive.co.uk
  
  Heather Andrew, chief executive at consumer neuroscience specialist Neuro-Insight, on brains, brands, and why John Lewis ads get the neurons firing on all cylinders.
  
  Read more

• Parents of Star Trek’s Anton Yelchin post Hollywood Reporter ad thanking industry support

  19-07-2016 13:55
  
  Tribute has been paid by the parents of actor Anton Yelchin, in the form of a print ad (pictured), to thank individuals in the film industry who rallied around the family after the young actor’s untimely death earlier this year in a car accident.
  Yelchin, who played Pavel Chekov in JJ Abrams' rebooted Star Trek movie trilogy, “would be surprised by how many hearts and souls he touched,” according to the ad posted by the parents in the Hollywood Reporter.
  It continues:
  
  Read more

• Former Asos and Ocado marketer heads to recruitment app Coople amid hiring spree

  19-07-2016 13:37
  
   
  Loading...
  Staffing app Coople has been on a hiring spree as it looks to grow the brand in the UK, bringing in Matt Knight as chief marketing officer and Jacques de la Bouillerie as its regional managing director.
  Knight has previously held top marketing jobs at online fashion retailer Asos as well as Ocado, although most recent served as CMO at Veeve (like Airbnb but focused solely on renting out luxury homes in London).
  However, Knight said that Coople “has a fanta
  
  Read more

• Captain Morgan champions millennials by campaigning to allow people under 35 to serve as president

  19-07-2016 13:27
  
  To become president of the United States of America, there are a plethora of criteria that must be fulfilled by prospective candidates. Captain Morgan has taken umbrage with one particular restriction that may help it appeal to the younger crowd.
  The rum brand has expressed disdain for the fact that no one under the age of 35 can legally be POTUS, and it has done so with a campaign headlined with a paid ad in today’s (Tuesday 19 July) New York Times. 
  Loading...
  The drive is
  
  Read more

• Why is it going wrong for Yahoo’s Tumblr and is Facebook its saviour?

  19-07-2016 13:25
  
  Yahoo chief Marissa Mayer famously promised "not to screw up" Tumblr following its £1bn purchase in 2013, but two years later a loss of $500m in its brand value suggests she’s done just that.
  The beleaguered online business acknowledged its social network is now worth around a third of the $1.1bn that it originally paid for. Some $482m has been knocked off the site's value in its latest quarter, off the back of the $230m it wrote off in the previous quarter.
  Much of the downgrad
  
  Read more

• Marketing storytelling – latest Marketoonist

  19-07-2016 13:22
  
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  
  Read more

• What leadership qualities do marketers need to build the most effective team?

  19-07-2016 13:06
  
  Instagram’s Amy Cole, Taylors of Harrogate’s Kevin Sinfield, Microsoft’s Paul Davies and Eat’s Sarah Doyle – all 2016 inductees of Marketing Week’s Vision 100 – offer their advice on effective team building.
  Watch the video to find out more.
  
  Read more

• The top 10 most pirated shows of July 2016

  19-07-2016 13:01
  
  With the finale of Game of Thrones airing last month, it's no surprise that it's by far the most pirated show. AMC's new hit, Preacher, is also making an appearance. Here are the full charts and insights from SimilarWeb. The 10th and final episode of season 6 of Game of Thrones aired on June 26th, and for torrent users, it was by far the most downloaded show of the last month. On all three major torrent sites, Game of Thrones held on to the Iron Throne to take first place, passing every oth
  
  Read more

• Asos launches its formal wear for ParalympicsGB team

  19-07-2016 12:56
  
  Asos has partnered with the British Paralympic Association (BPA) in a deal that will see it design formalwear for ParalympicsGB at the Rio Paralympic Games.
  The online retailer has created a ‘capsule collection’ for the team to wear during official team occasions, marking the first time that ParalympicsGB has struck a teamwear partner outside of its official training kit.
  John Mooney, ASOS creative director for menswear and production, said: “We are proud to be the fo
  
  Read more

• Publishers have an imperative to set their rivalries aside and work together

  19-07-2016 12:53
  
  Putting our differences aside and banding together for the sake of the greater good is not, as it happens, the theme of the moment in the UK. In the wake of the explosive Brexit news, one thing is clear: the future could prove very different than the vision laid out by either the Leave or Remain camps before the vote was even cast. You’ll be pleased to hear that this is definitely not another opinion piece on Brexit. You’re welcome.
  However, in this current state of uncertainty, one
  
  Read more

• Deliveroo dedicated to getting the drinks flowing partnering with indie companies including Brewdog and Majestic

  19-07-2016 12:31
  
  UK has expanded into alcohol deliveries after sealing new partnerships with Brewdog, Majestic and more independent groups.
  Merchants, including Lea & Sandeman, Vagabond Wines, The Sampler Jeroboams, Honest Brew, Majestic and 20 Brewdog stores across the nation, will participate in the scheme, for the first time delivering alcohol from dedicated vendors instead of on top of food orders from restaurants.
  Dan Warne, managing director of Deliveroo UK and Ireland, said: “Majestic Wines and
  
  Read more

• Liberal Chinese magazine taken over by officials in dissent crackdown

  19-07-2016 12:17
  
  Outspoken liberal Chinese magazine, Yanhuang Chunqiu (also called China Through the Ages) has allegedly had its newsroom taken over by government officials in the country, with the title's lawyer saying a "forced reshuffle" of its leadership team was an effort to stifle voices that disagreed with the ruling Communist Party. 
  The media outlet was subject to leadership changes last week at the hands of government body the Chinese National Academy of Arts, which decided to demote and
  
  Read more

• Loan provider Sunny marks the hottest day of the year with a timely TV campaign

  19-07-2016 12:11
  
  Creative agency Brothers and Sisters has marked the UK’s hottest day of the year so far with the release of a new TV ad promoting Sunny, a short-term loans provider.
  The 'Feather Boiler' campaign features the brand’s easy going Californian figurehead 'Sonny with an O' as he leaps to the rescue of a man whose boiler has gone on the blink.
  Showing an eagle soaring above some houses the 30-second spot depicts a man enjoying a hot shower, only to have his boiler pack in when a feather ge
  
  Read more

• The Open suffers massive 75 per cent decline in viewing figures following Sky's takeover from BBC

  19-07-2016 11:58
  
  The Open suffered a huge drop in viewing figures in its first year since Sky Sports took over the broadcast duties from the BBC.
  The peak television audience for the final round of this year’s golf Open Championship at Royal Troon was just 1.1 million across both Sky Sports 1 and Sky Sports 4, representing a 75 per cent decline on 2015.
  Last year’s conclusion to the Open enjoyed a peak audience viewing figure of 4.7 million despite taking place on a Monday, while 2014’s finale
  
  Read more

• How has mobile changed the way people search?

  19-07-2016 11:42
  
  Personal devices bring us immediate answers to many questions that face us in our daily lives. With the touch of a button, or a voice-command, search has become a part of our always-connected lives.
  2016 has finally been the tipping point for the volume of searches surpassing desktop. Epiphany’s paid search client data shows on average, that 45 per cent of search traffic is on mobile, compared to 39 per cent on desktop and 16 per cent on tablet devices, with an even bigger swing
  
  Read more

• Netflix readies simultaneous global Star Trek roll-out

  19-07-2016 11:40
  
  Netflix is gearing up for one of the biggest launches in its history after winning exclusive rights to screen a hotly anticipated new Star Trek TV series produced by CBS across 188 countries within 24 hours of its US premiere.
  Each episode will be drip fed to subscribers and made available in all licensed territories a day after its broadcast debut as part of a landmark international licensing agreement signed with the US broadcaster.
  To whet the appetite of trekkies the entire Star Trek televis
  
  Read more

• Channel 4's 'We're the Superhumans' Paralympics ad is racing ahead of BBC’s Rio 2016 campaign in terms of social engagement

  19-07-2016 11:40
  
  The starting pistols have yet to be fired at the Rio 2016 Olympics, but away from the stadiums in Brazil there’s a race going on between UK broadcasters on social media.
  Both BBC Sports and Channel 4 have released spots to showcase their coverage of the Olympics and Paralympics, with the latter’s 'We’re the Superhumans' campaign outperforming its competitor on social.
  Data from short-form social video analytics firm Burst measured all official or owned content from both BB
  
  Read more

Follow @marketing_UKnws on Twitter!