Marketing news

• Channel 4 says Kelvin MacKenzie’s criticism of hijab-wearing journalist is “completely unacceptable”

  18-07-2016 23:15
  
  After former Sun editor Kelvin MacKenzie wrote a column on 18 July criticising Channel 4 for having a “young lady wearing a hijab” report on the attacks in Nice, Channel 4 fired back by stating that his remarks were “offensive, completely unacceptable, and arguably tantamount to inciting religious and even racial hatred.”
  In the Sun column, MacKenzie wrote that he could “hardly believe” his eyes when on Friday night he saw Fatima Manji reporting on the Nice at
  
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• Marketing Moment 116: Always unveils groundbreaking ‘Like a Girl’ campaign in 2014

  18-07-2016 22:40
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. 
  Today we feature Always’ ‘Like a Girl’ video as our marketing moment, a campaign that has been widely celebrated for breaking stereotypes and empowering women.
  Initially launched in June 2014, the P&G brand unveiled a three-minute video that features men and women who are asked to do things “like a girl.&r
  
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• Tech CEO calls out Donald Trump in full-page New York Times ad

  18-07-2016 19:47
  
  Josh Tetrick, CEO of plant-based food technology company Hampton Creek, bought a full-page ad in yesterday’s New York Times Sunday newspaper to criticize Donald Trump ahead of the Republican National Convention in Cleveland.
  According to the Washington Post, the ad appeared on page A5 of the Sunday New York Times as well as Cleveland newspaper the Plain Dealer.
  The ad, which begins with the words “Dear Donald” and can also be found at dear-donald.org, addresses the Republican c
  
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• Murdochs considering firing Fox News CEO Roger Ailes, reports claim

  18-07-2016 19:38
  
  Roger Ailes, chief executive of Fox News, could be removed from his role in a pre-emptive sacking by the Murdoch family, according to reports.
  The New York Magazine is reporting that the Murdochs will issue an ultimatum to Ailes, either resign or be fired in the coming days.
  Fox News host Gretchen Carlson launched a sexual harassment lawsuit against the 76-year-old CEO, alleging that he carried out years of retaliation and harassment as a result of her turning down repeated sexual advances.
  New
  
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• Channel 4 News condemns Kelvin MacKenzie's Sun column for inciting ‘religious and even racial hatred’

  18-07-2016 19:13
  
  Channel 4 has hit back at a controversial Kelvin MacKenzie newspaper column which criticised the broadcaster for using a Muslim presenter to report on the Nice terror attack.
  In a statement the broadcaster said MacKenzie's column – headlined "Why did Channel 4 have a presenter in a hijab fronting coverage of Muslim terror in Nice?" – was "tantamount to inciting religious and even racial hatred".
  The Sun earlier in the day removed tweets leading to the co
  
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• Chinese conglomerate snaps up Opera’s web browser for $600m

  18-07-2016 18:54
  
  Norwegian company Opera has sold its internet business to a Chinese conglomerate headed by Qihoo 360.
  Having previously had a $1.2bn sale of the entire company to the group blocked by regulators, Opera has sold on a quarter of its business leaving Opera Mediaworks, Opera Apps & Games and Opera TV.
  The Chinese group has acquired the Opera branding and trademark leaving the remaining Norwegian entity 18 months to find a new name.
  Lars Boilesen, chief executive of Opera, said: “
  
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• ANA advises brands to create ‘chief media officer’ role to police newly issued transparency guidelines

  18-07-2016 18:52
  
  The Association of National Advertisers (ANA) has today (July 18) issued formal transparency guidelines to its membership, advising brands to create chief media officer roles to oversee any “potential conflicts of interest” among their agency rosters and third-party ad tech partners.
  The publication of the transparency guidelines (contained in a report entitled “Media Transparency: Prescriptions, Principles, and Processes for Marketers") follows the trade body’s report is
  
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• ‘Marketers must take control of media transparency to stop irresponsible behaviour’

  18-07-2016 18:46
  
  The US Association of National Advertisers (ANA) has criticised the “level of irresponsible behaviour of both agencies and advertisers”, urging its members to take control of media transparency by rewriting contracts, hiring a ‘chief media officer’ and undertaking thorough audits.
  The recommendations come after an investigation by the ad body found that senior executives at agencies were aware and regularly mandated controversial practices often not disclos
  
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• ‘Brands should make media oversight a board-level priority’

  18-07-2016 18:46
  
  The US Association of National Advertisers (ANA) has criticised the “level of irresponsible behaviour of both agencies and advertisers”, urging its members to take control of media transparency by rewriting contracts, hiring a ‘chief media officer’ and undertaking thorough audits.
  The recommendations come after an investigation by the ad body found that senior executives at agencies were aware and regularly mandated controversial practices often not disclos
  
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• Red Sofa London: Digital Art Director - Social/Digital

  18-07-2016 18:35
  
  £45000 - £50000 per annum:Red Sofa London:
  Shoreditch based boutique agencya re seeking an Art Director strong with digital and social.
  London
  
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• Face to face trade shows are increasingly favored by B2B marketers

  18-07-2016 18:23
  
  While B2B marketers are juggling an onslaught of digital campaigns seeking customer connections through numerous online channels, a 40 per cent increase of brand marketers participating in trade shows/exhibitions than in previous years indicates that real-time interaction is on the rise.
  Co-sponsored by experience creation shop Group Delphi, the Center for Exhibition Industry Research (CEIR) 2016 study reveals this week that face-to-face marketing persists as a key brand and sales
  
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• Self-driving cars may require black boxes in Germany soon

  18-07-2016 18:03
  
  The German transport ministry is looking to hold self-driving cars to account and is set to legislate a mandatory black box aboard the vehicles to determine the cause of accidents.
  The announcement comes after a man was found to have died in a collision at the wheel of an auto piloted Tesla S model earlier this year in the US.
  In Germany, the government is looking to establish liability for crashes, either the driver or the AI, by installing a black box in upcoming cars, according to Reuters.
  Th
  
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• Three obstacles brands must overcome to become content publishers

  18-07-2016 17:52
  
  The fact that both Pepsico and Mondelez are developing content marketing strategies is not unexpected. Many major advertisers are facing the need to explore alternative strategies in the face of fragmented audiences in traditional media and ongoing concerns around digital advertising fraud and viewability. 
  Content marketing is not a new strategy, in fact content is as old as advertising itself. It is just now technology and the internet have made it easier and more cost effective
  
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• NUJ’s Michelle Stanistreet calls out Kelvin MacKenzie’s ‘feigned moral outrage’ at Channel 4 reporter as ‘the language of racial hatred and bigotry’

  18-07-2016 17:42
  
  The National Union of Journalists (NUJ) has condemned Kelvin MacKenzie’s commentary in the Sun today suggesting Muslim presenter Fatima Manji should not have fronted Channel 4 News' coverage of the Nice terror attack.
  Writing in his column, "Why did Channel 4 have a presenter in a hijab fronting coverage of Muslim terror in Nice?" Mackenzie asked “Was it appropriate for [Fatima Manji] to be on camera when there had been yet another shocking slaughter by a Muslim?”.
  He goes on t
  
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• Virtual Reality Emblematic chooses creative agency TK to lead rebrand

  18-07-2016 17:28
  
  Virtual reality company Emblematic has chosen creative agency TK to manage its rebrand, including the redesign of its website.
  The integrated creative agency was chosen following a competitive pitch and will have its LA office oversee the three month project for the US-based VR creator.
  TK, which also has offices in Leeds and London, will take responsibility for all aspects of the rebrand, including the rollout and new website.
  “We chose TK for a variety of reasons,” said Nonny de la
  
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• GlaxoSmithKline is using Apple’s ResearchKit to monitor rheumatoid arthritis sufferers

  18-07-2016 17:27
  
  GlaxoSmithKline is the first pharmaceutical company to make use of Apple’s ResearchKit.
  The system launched two years ago, allowing iOS developers to create surveys tracking the health of participants.
  Glaxo is using it to record how mobile 300 respondents are over a period of three months with the option to record additional data such as a pain rating and their mood.
  Integrated with the iPhone, the device measures mobility, using a wrist exercise as the basis for the data.
  Rob DiCicc
  
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• BBDO Atlanta hires CP+B’s Robin Fitzgerald as chief creative officer

  18-07-2016 17:18
  
  BBDO has named Robin Fitzgerald as EVP-chief creative officer of its Atlanta office, marking the first time a woman has held the CCO role at one of the agency's US offices. 
  She replaces Wil Boudreau, who recently left BBDO Atlanta to join The&Partnership as chief creative officer.
  Previously, Fitzgerald served as VP-executive creative director at CP+B LA, where she worked on brands including Netflix, Old Navy and PayPal. Before joining CP+B LA, she served as a creative director at TBWA
  
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• Boris Johnson called out as a ‘pathological liar’ on way to EU debate as part of Don’t Panic’s ‘The Revolution Will Be Televised’ special

  18-07-2016 17:15
  
  Joe Wade, the managing director of creative agency Don’t Panic, has co-created a TV special for BBC Two riding off the back of the Brexit conversation which sees caricatural characters poking fun at politicians in the build up to the EU vote.
  The programme, ‘The Revolution Will Be Televised, Brexageddon?!’ charts the highs and lows of both the Remain and Leave Campaign in the run up to the election via archive footage, with comedy characters Heydon Prowse and Jolyon Rubinstein
  
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• Mark Ritson: Tesco’s ‘fake farms’ are a real headache for its own-label strategy

  18-07-2016 17:10
  
  The best way to understand Tesco and the state of its business is to ignore the analysts and just watch what it does with its private labels. I say that because over the last quarter-century if you looked carefully enough you could use their private label successes and failures as a reliable bellwether for the overall corporate health of Britain’s biggest supermarket.
  For example, it’s very easy to overlook the importance of Tesco Value when it was launched in 1993. At the time the
  
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• Why Pokémon Go is a game changer for augmented reality and marketers

  18-07-2016 16:26
  
  You might have noticed a congregation of excited teenagers at the end of your street battling for control of their local Pokémon Gym. In fact, such is the global phenomenon of Pokémon Go, you have probably already joined them.
  Despite the mobile game being available only for a couple of weeks in the US and a few days in the UK it already has around 21 million daily active users in the States, surpassing Candy Crush’s peak audience of 20 million users.
  The average iPhone user,
  
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• The most creative ways Pokemon Go trainers have cheated their way to the top

  18-07-2016 16:21
  
  Nintendo's Pokemon Go has swept the globe after a staggered launch earlier this month, (I covered it here, check it). The game has mustered a larger user base than Twitter and Tinder, with users taking the Pokemon mantra to 'become the very best' very seriously.
  This realm of competition has sparked some creative use of the augmented reality mobile app, and The Drum, as a champion of creativity, wants to celebrate some of the best ways to cut corners at the game.
  The Drum tea
  
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• Forbes Media hands presidentiual role to Mike Federle

  18-07-2016 16:20
  
  Forbes Media has promoted its chief operational officer Mike Federle to president in a bid to help drive the company’s focus on creating new global expansion opportunities.
  In his new role, Federle will be responsible for running the publisher’s existing media business as well as its intersection with any new businesses that the company launches.
  Federle will oversee the content creation, editorial, product development, sales, marketing and corporate functions and will report to
  
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• Forbes Media hands presidential role to Mike Federle

  18-07-2016 16:20
  
  Forbes Media has promoted its chief operational officer Mike Federle to president in a bid to help drive the company’s focus on creating new global expansion opportunities.
  In his new role, Federle will be responsible for running the publisher’s existing media business as well as its intersection with any new businesses that the company launches.
  Federle will oversee the content creation, editorial, product development, sales, marketing and corporate functions and will report to
  
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• There’s a short window for brands to “catch ’em all”

  18-07-2016 16:19
  
  Is anyone not talking about Pokémon GO? I started playing the game a few days after it launched under the guise that it’s my job to help brands seize opportunities with emerging media. Today, I upped to level 12 – yes, I’m hooked (as are many members of my Hill Holliday department who are all having a friendly competition with each other). Even if you’re skeptical of the game, it’s impossible not to recognize that Pokémon GO is so much more than a mobi
  
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• Hare jumps into global marketing role at Optimedia Blue 449

  18-07-2016 16:07 via campaignlive.co.uk
  
  Optimedia Blue 449 has promoted one of its founding employees, Nicki Hare, to global head of marketing and culture as part of its drive to become an international network.
  
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• WPP’s Sir Martin Sorrell and wife expecting first child this year

  18-07-2016 15:57
  
  WPP boss Sir Martin Sorrell and his wife are expecting their first child later this year.
  According to The Daily Mail, Sir Martin and Cristiana Falcone Sorrell – who married in 2008 – are “both delighted”.
  The baby is due in November.
  While the 71-year old chief executive has made it clear his retirement from the job is not likely to happen any time soon, WPP has begun to prepare internally for his successor.
  In this year’s annual report WPP revealed that it was loo
  
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• Creative Work of the Week: BT proves how crucial it is to be 'In Sync' when it comes to business

  18-07-2016 15:55
  
  BT has joined forces with Now to launch a new £1m business brand campaign highlighting the importance of relationships in business and reflecting on the culture of collaboration that exists in business today.
  Voted Creative Work of the Week by The Drum readers, ‘In Sync’ features a series of films shot by directorial duo Us through Academy and builds on the success of Now’s #SeeWhatHappens activity for BT last year.
  The work showcases the talents of acapella group, The Bu
  
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• Marketing Moment 115: The Martin Agency creates ‘Unskippable’ campaign for Geico

  18-07-2016 15:51
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by David Slayden, associate professor at the University of Colorado Boulder’s College of Media, Communication and Information & executive director of IXDMA, a graduate degree program.
  If you haven’t seen Martin Agency’s Unskippable campaign for Geico, well, I don’t
  
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• Symbiotic selling: key developments changing the face of the retail and e-commerce space

  18-07-2016 15:35
  
  Given the average shopper is no longer happy with the average shopping experience, and with omnichannel a key focus for retailers this year, digital technology is providing a powerful catalyst for change for digital and traditional retailers alike.
  For some, frictionless shopping is the most important focus, with attentions set on optimising shoppers’ visits to local stores and online sites. And with the rapid rise of messaging apps like WhatsApp, interest in social selling – selling
  
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• The Drum launches research to examine programmatic spend and data use in marketing

  18-07-2016 15:28
  
  The Drum has partnered with Data as a Service firm Oracle Data Cloud to examine how marketers are purchasing data, what they look for in a programmatic partner, and how they allocate budget to drive returns from their programmatic spend.
  As part of our research, we’re surveying The Drum’s audience to benchmark data use by marketers and their preferences when it comes to buying programmatically.
  Take our survey and get a copy of our final report before anyone else,
  
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• Helen Weisinger makes a move into DOOH as Outdoor Plus's new chief client officer

  18-07-2016 15:25
  
  Helen Weisinger has left her role as managing partner and CMO and HeyHuman to join Outdoor Plus as chief client officer.
  As one of the UK’s leading digital out of home companies Outdoor Plus has tasked Weisinger with working with advertisers and their agencies while sitting on the company’s executive board along with Grant Branfoot and four other members of the management team.
  Jonathan Lewis, managing director of Outdoor Plus said: “Our experience has shown us that the most in
  
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• Branded Video Review with RedPill: Featuring Chipotle, Cricket Wireless and The Woolshed Company

  18-07-2016 15:19
  
  Every fortnight, RedPill reviews three new branded videos and assesses the reasons behind their social performance. RedPill’s rating system scores videos across five categories (awarding a maximum of 20 per cent for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100 per cent.
  Chipotle - A Love Story
  Video of A Love Story 
  Loading...
  Rating: 80 per cent
  Chipotle continues its streak of hot online content b
  
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• 'RTL2 News' extends linear broadcast with Facebook Live

  18-07-2016 15:14
  
  Last week, German broadcaster RTL2 started using Facebook Live to take viewers backstage during "RTL2 News". Every Wednesday, viewers can now tune in to the live stream to get an exclusive behind-the-scenes look and have their questions answered before, during, and after the show.
  15 minutes before the linear live broadcast starts, the hosts will take viewers to the editorial room as they prepare for the upcoming show. Viewers can also submit questions via the comments section. 
  As soo
  
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• Mashable hires new UK and Australia editors

  18-07-2016 15:05
  
  Mashable has hired Anne-Marie Tomchak and Jerico Mandybur as UK and Australian editors respectively.
  Tomchak joins from the BBC and will head up the dedicated UK site using her experience as one of the founders of BBC Trending.
  Jerico joins Mashable from NITV, Australia's foremost media outlet for Indigenous peoples and a division of SBS.
  "We're incredibly excited to have such a creative, well respected, multi-media journalist in Anne-Marie joining our team as UK Editor. Anne-Marie's vast experi
  
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• The&Partnership bolsters North American leadership team with talent from BBDO and Spring Studios

  18-07-2016 15:00
  
  The&Partnership has grown its leadership team in the US, announcing two key hires. BBDO’s Wilfrid Boudreau will join the agency as chief creative officer, while Spring Studios’ Richard Welch will step into the role of chief strategy officer. 
  Effective immediately, Boudreau and Welch will begin working out of The&Partnership's New York office, helping drive the agency’s growth in New York and working across clients including the Wall Street
  
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• How sub-brands are helping Marriott and Best Western target the Airbnb generation 

  18-07-2016 14:38
  
  Marriott introduced Moxy in 2014, which is far removed from its formal, luxury portfolio in design terms, with a focus on 24/7 communal living and ‘budget is beautiful’ mantra.
  The newest and most affordable entrant to the international chain, Moxy is aimed at “lifestyle-orientated millennial travellers’, explains global brand director Vicki Poulos. Although there are only two Moxy hotels in the US and three in Europe at present, by 2018 there will be 60 hotels globally,
  
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• Greenpeace takes over infamous Leave campaign Brexit bus and replaces 'lies' with the 'truth' outside Westminster

  18-07-2016 14:29
  
  Greenpeace has hijacked Vote Leave's old campaign bus and parked it outside Westminster as part of a PR stunt which the charity said aims to remove the "lies" promised by Brexit-backing politicians and replace them with the "truth."
  The double-decker bus found itself at the centre of a media storm in June, after it was emblazoned with a poster which claimed that by leaving the EU £350m a week would be freed up to spend on the UK's NHS. 
  Now the environmental group has covere
  
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• How to avoid fragmentation when launching a sub-brand

  18-07-2016 14:20
  
  For many businesses diversification is critical to growth, but when creating a new brand there are many factors to consider. While some companies choose to introduce a sub-brand anchored on the prestige, profile or authenticity of the original brand, others want the proposition to differ dramatically from their existing offer in order to appeal to a new market.
  From a design perspective, marketing teams also need to consider whether a spin-off brand should retain a connection to its parent bran
  
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• Brand Recruitment: Senior Creative Copywriter - B2B Comms

  18-07-2016 14:01
  
  Negotiable:Brand Recruitment:
  Senior Creative Copywriter - B2B Comms, Cambridge -Are you an experienced creative copywriter with at least 5 years' experience? My client is looking to recruit a creative copywriter
  Cambridge
  
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• Everything marketers need to know about chat app Line as it forges a path west after IPO

  18-07-2016 13:39
  
  Line has its eyes set on the west, the world’s seventh largest chat app behind WhatsApp, FB Messenger, QQ Mobile, WeChat, Skype and Viber, with many of its 218m monthly active users (MAU) concentrated across Japan and the Philppines.
  The app, created in 2011 as an alternative communication service for use during natural disasters such as earthquakes and tsunamis, has greatly evolved to become an app ecosystem that raises most of its revenue through the sale of virtual stickers, e
  
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• Microsoft’s UK CMO on artificial intelligence and his visionary inspiration

  18-07-2016 13:20
  
  We spoke to Paul Davies, UK CMO at Microsoft and one of our Vision 100 on what it takes to be a visionary.
  Davies said it takes a lot of curiosity and that visionaries need to be curious about the world around them and what makes people tick. He said that they should also have courage and the bravery to try different things.
  He said he admires the astronaut Tim Peake for “inspiring a young generation and telling them they really can do anything with their lives.”
  When asked what he f
  
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• Muscular dystrophy charity Duchenne UK reveals new brand created by WCRS

  18-07-2016 13:10
  
  Duchenne UK, a charity supporting those with duchenne muscular dystrophy, has unveiled a new positioning created by WCRS – the 'World’s Strongest Boys' – which it hopes will draw attention to the stories of the young men and boys who are living with the condition.  
  Duchenne muscular dystrophy is a genetic muscle-wasting disease that almost always only affect boys. Around 2500 boys in the UK are affected and with no cure most patients do not live beyond their twenties.
  How
  
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• Get your first look at Jeremy Clarkson and co filming the Grand Tour in a studio tent

  18-07-2016 13:10
  
  Amazon has provided the first look at its new auto show, The Grand Tour.
  The show is set to be released this autumn, and the video giant has debuted pictures of the new £4.5m production. Behind the scenes footage from Twitter has revealed the filming setup for the pilot episode taking place in Johannesburg before the trio tour the world.
  Replicating the live studio audience from the presenters' previous gig, Top Gear, The GT will be filmed in a large tent integrated with studio fittings.
  T
  
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• The Lad Bible Group hires former eBay executive Peter Wade as first ever finance chief

  18-07-2016 13:00
  
  The Lad Bible Group has appointed former eBay and Trainline executive Peter Wade to the role of chief financial officer, marking a first for the company. 
  The millennial-fosued youth media brand, which owns the Lad Bible, the Sport Bible, the Food Bible and Pretty52, has matured its top table as it continues to hold talks about raising funding by selling new shares to external shareholders.
  Wade was most recently finance director at Trainline, prior to which he spent 11 years at eBay w
  
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• The automated copywriter has arrived

  18-07-2016 12:54
  
  Earlier this year, a computer beat a world champion at the game of Go. It’s a big deal, because while winning at chess just needed a computer fast enough to analyse all the possible moves in any given situation, ‘the size of the search required for Go is larger than chess by more than the number of atoms in the universe’. So the computer couldn’t win by brute force; it had to learn to play the game, and it got better and better over time.
  Meanwhile, a robot receptionist d
  
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• The Sun columnist Kelvin MacKenzie criticises Channel 4 for hijab-wearing reporter’s Nice coverage

  18-07-2016 12:46
  
  Kelvin MacKenzie, former editor of The Sun who now serves as a columnist, has come under fire online for suggesting a Muslim presenter should not have fronted Channel 4 News' coverage of the Nice terror attack.
  Writing in his column, "Why did Channel 4 have a presenter in a hijab fronting coverage of Muslim terror in Nice?" Mackenzie asked “Was it appropriate for [Fatima Manji] to be on camera when there had been yet another shocking slaughter by a Muslim?”
  He said that “t
  
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• Pokemon Go may ink sponsorship deal with McDonald’s in Asia

  18-07-2016 12:29
  
  Gamers may soon be able to get a side of Pokemon with their Big Mac, with reports suggesting that Nintendo’s wildly popular Pokemon Go mobile game is poised to ink a sponsorship deal with McDonald’s.
  The partnership has yet to be confirmed but a snippet of code found in the Pokemon app hints that McDonald’s could soon be a sponsored location within the augmented reality title which lets users catch virtual Pokemon in a real-world setting.
  Several Redditors discovered the coding
  
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• Palmolive and Gett first to launch sponsored filters on hot photo app Prisma

  18-07-2016 12:01 via campaignlive.co.uk
  
  Palmolive and taxi app Gett are the first brands to sponsor a rising new photography app, Prisma, which uses filters to turn photos into 'art'.
  
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• Orange is the New Black is still the most popular digital series in the US

  18-07-2016 12:00
  
  Orange is the New Black continues to dominate in the US for digital original series. All the top series are still from Netflix including Marco Polo and Between. Here are the full insights from Parrot Analytics. 
  For July 7th-13th, 2016 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  Orange Is The New Black, Netflix: 23,224,635
  Marco Polo, Netflix: 12,670,429
  Between, Netflix: 6,243,404
  Voltron: Legendary Defender, Netflix: 5,481,164
  House Of Cards, Netf
  
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• Is YouTube wrecking the music industry – or putting new artists in the spotlight?

  18-07-2016 12:00
  
  With Taylor Swift and Paul McCartney leading the charge, it’s easy to think the entire music industry is doing battle with YouTube. But with countless artists and enterprises using the site as a springboard to success, things aren’t so simple As artists, record labels, music publishers and managers line up to lobby the US Congress and the European Union, it might seem as if YouTube is the worst thing to happen to the music business since Napster in 1999. The streaming service, the ag
  
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