Marketing news

• Marketing Moment 113: Droga5 and UNICEF launch ‘The Tap Project’ in NYC

  17-07-2016 22:38
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by David Droga, founder and creative chairman at Droga5. Below, find out why Droga5’s ‘The Tap Project’ campaign for UNICEF, which was started in 2007, is one of his favorite marketing moments.
  UNICEF challenged Droga5 to raise awareness of World Water Day and the global need
  
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• Marketing Moment 112: Chevrolet’s Super Bowl 49 spot tricks millions of people

  17-07-2016 21:54
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Sara DeViney, marketing associate at MediaCom. Below, find out why Chevrolet’s Super Bowl 49 spot is one of her favorite marketing moments.
  In 2015, Chevrolet didn’t need to purchase a Super Bowl spot to get noticed by the HOW MANY MILLION viewers.
  According to Variety, “I
  
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• How brands marked #WorldEmojiDay on Twitter

  17-07-2016 13:34
  
  With #WorldEmojiDay trending on Twitter, brands have tapped into the trend during the annual celebration of the colourful visual language.
  With the social media arms race intensifying between these brands, several competed for prominence on Twitter, chasing the most RTs and likes for the free brand engagement.
  Below are some of the finest tweets issued.
  XboxUK
  #worldemojiday just got a little more heroic pic.twitter.com/SlGoTjpNl0
  — Xbox UK (@xboxuk) July 17,
  
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• Sun on Sunday names Elton John in sexual harassment case

  17-07-2016 12:59
  
  The Sun on Sunday has won a four month battle against Elton John after being forbidden from publishing information about the music star’s secretive out-of-court settlement with a former employee in a sexual harassment case.
  The newspaper reported that Sir Elton gagged a report that he settled, in a six figure sum, with a former male employee in response to sexual harassment claims.
  In December 2015, news of the payment was blocked by Elton who looked to have the case held in private before
  
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• Pizza Hut rolls out emoji menu in celebration of #WorldEmojiDay

  17-07-2016 12:08
  
  Pizza Hut has tapped into the emoji craze with a limited edition menu featuring the symbols launching across six UK restaurants.
  Predominantly utilised by youths, the emoji menus are available for a short time at The Strand London, Birmingham Bullring, Liverpool Paradise Street, Edinburgh Hanover Street, Manchester Fountain Street and Cardiff Queens Street outlets.
  The stunt was launched to celebrate #WorldEmojiDay and ran for the week running up to the celebration.
  Kath Austin, Pizza Hut direct
  
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• Facebook blames the talent pipeline for the lack of diversity in its workforce

  17-07-2016 12:03
  
  Facebook made slim improvements on the diversity of its workforce during the week but came under fire for the excuse it offered on its, and the tech industry’s, poor hiring record.
  The company’s black and Hispanic representation stayed at two per cent and four per cent respectively, while women edged up by a per cent point. The company said this tepid change was caused by the industry’s talent pipeline which it claims sees fewer women and minorities enter.
  Maxine Williams, glob
  
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• Salt: Digital Project Manager- Agile - Agency - Junior or mid-level

  17-07-2016 02:00
  
  £30000.00 - £40000.00 per annum + Benefits:Salt:
  Digital Project Manager- Agile - Agency - Junior or mid-level Looking for a Digital Project Manager or coordinator who wants to step up into a Digital PM positions to join a leading digital agency.
  Buckinghamshire, Marlow
  
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