Marketing news

• People refuse to repeat Donald Trump’s words in political ads targeted towards young women

  16-07-2016 23:50
  
  Two political action committees have rolled out a series of ads that feature young women and men who refuse to repeat statements that Donald Trump has made over the years.
  Created by New York agency SS+K, which also worked on a reelection campaign for President Obama in 2012, the ads will begin to run during the Republican National Convention, which begins on July 18. According to the agency, the campaign begins with a “$1.5 million investment in digital programming in nine key battlegroun
  
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• Marketing Moment 110: ‘You don’t have to be Jewish to love Levy’s’ campaign targets all New Yorkers

  16-07-2016 19:28
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Carl Fremont, global chief digital officer at MEC. Below, find out why a campaign for Levy’s Jewish Rye Bread is one of his favorite marketing moments.
  One of my favorite marketing moments is the ‘You don’t have to be Jewish to love Levy’s’ campaign for Levy&rs
  
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• Marketing Moment 109: Local ‘God Speaks’ billboard campaign becomes a national PSA in 1999

  16-07-2016 18:45
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Charlie Robb, partner and creative director at Charchin Creative. Below, find out why the ‘God Speaks’ billboard campaign from the late ‘90s is his favorite marketing moment.
  When it comes to marketing moments, the God Speaks outdoor campaign in the late ‘90s certain
  
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• Inside Unilad’s Homeless World Cup livestream: Why the social giant is doubling down on ‘serious’ content

  16-07-2016 14:35
  
  Unilad is not a lads mag. The publisher’s co-founder and chief executive, 24-year-old Liam Harrington, made that clear earlier this year, when he told the Guardian: “Sites like ours are social enterprises that are catering to everyone, as opposed to the lads’ mags, which were catering to the niches.”
  Over the past six months, Harrington, along with co-founder Sam Bentley, has been looking to build on this “social enterprise” function, creating content around p
  
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• Trump/Pence logo raises eyebrows on Twitter

  16-07-2016 13:41
  
  Donald Trump and his newly announced running mate Mike Pence have raised eyebrows with their new campaign logo. 
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  Unveiled shortly after the partnership was announced, the campaign logo sees Trump's 'T' pass through Pence's 'P' as part of a flag illustration which accompanies Trump's flagship slogan - 'Make America Great Again'.
  Bloomberg Politics reporter Matt Negrin was one of the first to comment on the updated insignia claiming it looked like "a forbidden sex act" with former
  
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• Marketing Moment 111: Revlon unveils interactive billboard in Times Square

  16-07-2016 12:10
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Leslie Rasimas, director of marketing at MediaCom. Below, find out why the launch of Revlon’s global love beacon in New York City is one of her favorite marketing moments.
  Revlon launched a Global Love Beacon in Times Square in 2014.
  People from around the world were invited to join t
  
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• Ed Vaizey confirms '#vexit' as he's replaced by Matthew Hancock as culture minister

  16-07-2016 11:56
  
  Ed Vaizey, minister of state for culture, communications and creative industries has left the government.
  Announcing the move on his Twitter account on Friday (15 July), Vaizey tweeted: "Looking forward to supporting the government from the backbenches #vexit."Looking forward to supporting the government from the backbenches #vexit
  — Ed Vaizey (@edvaizey) 15 July 2016
  Earlier this week Vaizey hinted he may be serving his final days as a minister, reflecting on his role, he said: "Politics
  
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• German police tackle social media hate speech with series of raids

  16-07-2016 11:12
  
  German police have carried out raids on 60 addresses, targeting those suspected of posting hate content on social media sites including Facebook and Twitter.
  The series of coordinated raids across the country aimed to tackle what police described as a "substantial rise in verbal vandalism" and is the first time authorities have acted in such a way.
  Holger Munch, president of the Bundeskriminalamt (BKA), Germany's federal criminal police authority, said the action "makes it clear that police auth
  
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• Holidaymakers hit as lowcostholidays files for administration

  16-07-2016 10:45
  
  Budget holiday brand lowcostholidays has filed for administration leaving the holiday plans of thousands of Brits hanging in the balance.
  Confirming the new on the company's website, a statement read: "We deeply regret to announce that the lowcosttravelgroup has ceased to trade on 15 July 2016, following exhaustive attempts by the group's directors to rescue the group, which has been hampered by the recent and ongoing turbulent financial environment."
  Smith & Williamson, has been appointed a
  
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• Speckled Frog: Communications Planning Director - Global sports & automotive account, Paris-based English-speaking

  16-07-2016 02:00
  
  £70-75k (paid in Euros equivalent):Speckled Frog:
  Lovely opp for a Senior Comms Planner / Director to relocate to Paris to lead the creative & comms strategy on hi profile global sports/car client.
  Paris, France
  
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• Lloyd Recruitment Services: Advertising Sales Manager - Market leader in the industry!

  16-07-2016 02:00
  Up to £35,000 + £10,000 + Benefits:Lloyd Recruitment Services:
  My client a leading B2B Publisher is looking for an Advertisement Manager to work on the companies flagship portfolio. Being the flagship title, th...
  Surrey
  
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