Marketing news

• Marketing Moment 108: Instagram introduces sponsored photos and videos

  15-07-2016 23:36
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Sara DeViney, marketing associate at MediaCom. Below, find out why Instagram’s launch of sponsored photos and videos is one of her favorite marketing moments.
  We’ve all been there.
  Scrolling through Instagram, and you stop on a ridiculously gorgeous picture. Which friend posted
  
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• Elisabeth Murdoch debuts lifestyle brand on Snapchat Discover

  15-07-2016 21:00
  
  Elisabeth Murdoch has launched a lifestyle brand on Snapchat Discover in a bid to target millennial men.
  Brother arrives on the messaging app today (15 July) and comes from the media veteran’s mobile-focused content studio Vertical Networks. Initially, content will come in Weekend Editions (Friday through Sunday), though the media business does plan to stretch its output over seven days once the launch phase is over.
  As with other partners on Discover, Brother is funded in part by ads incl
  
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• MLS team Vancouver Whitecaps use Pokemon Go to announce two new signings

  15-07-2016 19:09
  
  Canadian soccer team Vancouver Whitecaps has illustrated one of the savviest examples of football clubs evolving with digital to engage fans after leveraged the gargantuan popularity of Pokemon Go to reveal new signings.
  The MLS franchise borrowed from Nintendo’s new smartphone app to unveil two new signings in Marcel De Jong and David Edgar.
  The club mocked up the Pokemon Go interface of the app to show poke balls capturing the new players rather than creatures from the gam
  
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• Brand Recruitment: Events Coordinator

  15-07-2016 19:00
  
  £25000 per annum:Brand Recruitment:
  Events Coordinator, Didcot - A rare, but exciting, opportunity for an events professional in Oxfordshire has just become availableDidcot
  
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• Tesla rejects plea to change the name of Autopilot: 'Drivers have a false sense of security' says mag

  15-07-2016 18:44
  
  A leading consumer magazine  wants Tesla  to stop calling its semi-autonomous driving system “Autopilot.”  Consumer Reports says the company  is misleading car owners by  potentially giving them too much trust in their car’s ability to drive itself.
  But  Tesla is defiant. A spokeswoman said the company has "no plans" to change the name, and that data it collects show drivers who use Autopilot are safer than those who don’t.
  Consumer Repo
  
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• Facebook reveals lacklustre diversity report as it blames ‘pipeline’ troubles for lack of talent

  15-07-2016 18:28
  
  Facebook has unveiled the findings of its most recent diversity report, revealing lacklustre results into the make up of its workforce.  
  The share of the social giant’s Hispanic and black employees in the US has remained almost stagnant for the past twelve months sitting at four per cent and two per cent respectively, while the number of women working for the firm globally has budged by just one per cent to reach 33 per cent.
  Asians are better represented, making up 38 per cent of th
  
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• Manchester United's new Adidas home kit leaked in Hong Kong sports shop

  15-07-2016 18:20
  
  Manchester United’s new Adidas home kit appears to be on sale in Hong Kong even though the club have yet to officially unveil the jersey.
  While ‘leaked’ kits are frequently rumoured ahead of the start of a new season the images of the latest Adidas sponsored kit include what looks like official promotional posters of Manchester United midfielder, Ashley Young, modelling the 2016/17 iteration of the red strip.Leaked image of Ashley Young modelling the 16/17 #MUFC kit. pic.twitte
  
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• YouTube’s CMO on vloggers, the failure of Google TV and treating consumers like ‘friends’

  15-07-2016 18:05
  
  YouTube’s CMO Danielle TiedtVideo is fast becoming the default medium for content. Twitter says views are up by 220 times over the past year, time spent watching video on Instagram is up 40% and Facebook’s EMEA vice-president Nicola Mendelsohn believes the social network will be “all video” in five years’ time.
  This should be music to the ears of YouTube. Started 11 years ago, it is now the biggest video network in the world with more than 1 billion unique monthly u
  
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• The challenge of marketing YouTube

  15-07-2016 18:05
  
  YouTube’s CMO Danielle TiedtVideo is fast becoming the default medium for content. Twitter says views are up by 220 times over the past year, time spent watching video on Instagram is up 40% and Facebook’s EMEA vice-president Nicola Mendelsohn believes the social network will be “all video” in five years’ time.
  This should be music to the ears of YouTube. Started 11 years ago, it is now the biggest video network in the world with more than 1 billion unique monthly u
  
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• Havas loses more RB brands as McCann wins global account for Dettol and Lysol

  15-07-2016 17:59
  
  RB, the health and hygiene company, has reshuffled its agency relationships, handing McCann Worldgroup the global accounts for its cleaning brands Dettol and Lysol, formerly the responsibility of Havas.
  McCann previously held the account for Dettol in India with Havas handling Dettol and Lysol across other markets.
  Havas Worldwide will instead work as lead strategic and creative partner for new strategic initiatives for RB.
  RB promises Havas will continue to be a key global agency partner a
  
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• Gemini People: Social Influencer Outreach Executive

  15-07-2016 17:57
  
  £23000 - £30000 per annum:Gemini People:
  THE OPPORTUNITY
  * Social Influencer Outreach Executive opportunity
  * Leading Social Content Production + Distribution agency
  * August/September start with temp to perm potential
  * Day rate/salary negotiable
  * East London
  London
  
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• Disney Emoji Blitz executive producer Nacia Chambers answers questions about the game using its new character emojis

  15-07-2016 17:55
  
  Disney has released its first character emojis to tie into its new mobile game - Disney Emoji Blitz ahead of this year's World Emoji Day. Nacia Chambers, executive producer on Disney Emoji Blitz talks to The Drum and uses some of its emojis while answering its questions. 
  The game features 400 themed emojis inspired by its films from across the decades, inc Alice in Wonderland, The Little Mermaid, Aladdin and Lilo and Stitch. 
  Loading... 
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• Yorkshire Tea’s marketing boss on brand performance and what it takes to be a visionary

  15-07-2016 17:50
  
  We spoke to Kevin Sinfield, head of brand marketing at Taylor’s of Harrogate and one of our Vision 100 on what it takes to be a visionary.
  Sinfield said that visionaries need to be open to change, constantly open to new ideas and shouldn’t settle on the status quo.
  He said he admires David Brailsford from the Sky and UK cycling teams, referring to his experience as being one of the “biggest success stories of British sport history.”
  When asked what he feels helps hi
  
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• Kevin Sinfield on brand performance and what it takes to be a visionary

  15-07-2016 17:50
  
  We spoke to Kevin Sinfield, head of brand marketing at Taylor’s of Harrogate and one of our Vision 100 on what it takes to be a visionary.
  Sinfield said that visionaries need to be open to change, constantly open to new ideas and shouldn’t settle on the status quo.
  He said he admires David Brailsford from the Sky and UK cycling teams, referring to his experience as being one of the “biggest success stories of British sport history.”
  When asked what he feels helps hi
  
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• O2 chief executive Ronan Dunne steps down following merger collapse

  15-07-2016 17:30
  
  O2’s chief executive Ronan Dunne has stepped down in the wake of its proposed merger with Three falling through.
  The news of Dunne’s departure comes a few short months after Europe’s competition commissioner blocked CK Hutchison’s proposed £10.5bn acquisition of the O2 mobile network in Britain, which it had planned to merge with its own mobile business, Three.
  Dunne had previously said he would leave O2 once the takeover was complete. His departure ends a near 15 y
  
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• Channel 4’s ‘Superhumans’, Ebay and Brexit – 5 things that mattered this week

  15-07-2016 17:28
  
  Channel 4 brings back the ‘Superhumans’
  Broadcaster Channel 4 launched its ‘Superhumans’ campaign for the Rio Paralympics with support from actor RJ Mitte, of Breaking Bad fame, The Last Leg team and presenter Clare Balding. The campaign puts a heavier focus on “everyday” people instead of athletes in a bid to change society’s attitudes towards disability.
  The ‘We’re the Superhumans’ campaign, part of Channel 4’s 20
  
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• The secret of managing marketing teams across borders

  15-07-2016 17:22
  
  As companies grow in scale, marketing strategies must evolve to meet changing needs. However, the challenges of global expansion mean marketers need to decide how best to structure their teams, whether it is managing the brand strategy centrally, working with a tight-knit local team or recruiting specialists.
  Conscious of the cultural differences in attitudes towards food and technology, online food delivery platform Just Eat believes local marketing teams can be more agile and en
  
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• Under Armour, Gatorade and DHL the latest sponsors to join the International Champions Cup

  15-07-2016 17:01
  
  Under Armour, Gatorade and DHL are among a string of leading brands who have signed on to become sponsors of the pre-season club football competition the International Champions Cup (ICC).
  The deal with competition organiser Relevent Sports will see Under Armour serve as the event’s official ball and apparel provider while PepsiCo-owned isotonic drinks brand Gatorade has been named as the official sports fuel for the tournament.
  DHL’s sponsorship role gives it access to organising pr
  
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• Government denies plans to crack down on junk food marketing have been scrapped

  15-07-2016 17:01 via campaignlive.co.uk
  
  The government has denied reports that it is preparing to water down plans to tackle junk food marketing in its long-awaited childhood obesity strategy, expected to be published next week.
  
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• Brand Recruitment: Brand & Trade Marketing Manager - FMCG

  15-07-2016 17:01
  
  £40000 - £50000 per annum + car allowance, bonus and benefits:Brand Recruitment:
  Brand & Trade Marketing Manager - FMCG, Kettering -A rare opportunity to work for a market leading FMCG organisation who are seeking a highly creative
  Kettering
  
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• Open up international business and educate on adblocking - The industry's advice to new culture minister Karen Bradley

  15-07-2016 16:47
  
  There's a new culture secretary in government, and the advertising industry wants her to listen. 
  Karen Bradley was named secretary of state for culture, media and sport in Theresa May's government shakeup yesterday (14 July), replacing John Whittingdale who was sacked from the post.
  The appointment of the former chartered accountant and minister for preventing abuse, exploitation and crime has surprised the industry, with questions being posed by media commentators
  
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• Jamie Oliver guest edits Huffington Post UK in its latest ‘solution-based’ approach to journalism

  15-07-2016 16:39
  
  Jamie Oliver has spent the day guest editing the Huffington Post UK to kick of its Thriving Families initiative as the publisher ramps up its 'solution-based' approach to journalism.
  Oliver has curated a series of articles, blogs and videos from HuffPost UK around the subject of feeding healthy families to launch its new project Thriving Families.
  He also headed a Facebook Live interview with HuffPost UK executive editor and global Lifestyle Editor, Poorna Bell in which he discussed the biggest
  
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• Bray Leino: B2B Account Director, Leading B2B Agency

  15-07-2016 16:16
  
  £40,000 :Bray Leino:
  Bray Leino is one of the UK’s leading B2B Agency’s, having being ranked in the top three for the last four years.
  Filleigh, North Devon
  
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• Alzheimer's Society names McCann Worldgroup as new agency to build brand and drive fundraising

  15-07-2016 16:16
  
  Alzheimer’s Society has named McCann Worldgroup as the agency to build the brand and increase fundraising.
  McCann London and MRM Metorite led the pitch team for McCann Worldgroup, which has previously worked with Microsoft, Xbox and L’Oreal, against Creature London and Brothers & Sisters.
  The agency will now be tasked with leading a cross-discipline team to strengthen the dementia support and research charity’s brand and also improve fundraising. They aim to help the charit
  
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• Creature 'saddened' by closure of Seattle namesake

  15-07-2016 16:07 via campaignlive.co.uk
  
  Creature London has said the closure of its former sister shop in Seattle will have "no impact whatsoever" on the UK business.
  
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• Don't be so cynical about Pokemon Go: It's helping people, families, businesses and cities

  15-07-2016 15:52
  
  Game makers Nintendo and Niantic Labs have an unparalleled success on their hands in the form of Pokemon Go. In just one week it's improved Nintendo's stock price by 50 per cent and added $7.5bn to its market value. Its engagement levels have also dwarfed disruptive darlings like Twitter, Tinder and Uber.
  The augmented reality smash-hit game has dominated conversation on the web since its debut. A large percentage of that traffics with the negative or scintillating. From trespassing to dead bodi
  
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• Is your corporate intranet a force for good? – Part two

  15-07-2016 15:35
  
  As we covered in Part One of this blog, when creating or refining your organisation’s intranet, it’s important to research your user’s needs and to test the design solutions.
  At ClearPeople, we uncover this type of information during the discovery phase of every intranet project. We aim to uncover the content types, page types and key user journeys of your new intranet in a series of workshops where we’ll identify the pain points and potential labeling issues with the cur
  
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• Audi runs an A4 through a supermarket to showcase its all-wheel drive technology

  15-07-2016 15:24
  
  Audi has launched a new campaign for its all-wheel drive technology which will be available across the brand’s entire range.
  Launching on 16 July the campaign showcases Audi’s Quattro technology and aims to tackle the misconception that the all-wheel grip is only for extreme conditions.
  To achieve this the automotive brand partnered with BBH to create a new playful 60 second ad showing an Audi A4 navigating aisles in a supermarket as it deals with an array of tricky everyda
  
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• Review recap: Johnson's Baby, Magic, Fiat

  15-07-2016 15:15 via campaignlive.co.uk
  
  Creative accounts for Johnson's Baby, Magic and Lastminute.com are being reviewed, plus accounts up for grabs in CRM and media.
  
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• Step into my office: Way To Blue on risk-taking and world domination

  15-07-2016 15:07
  
  'Step into my office', a series of interviews powered by The Future Factory and The Drum Network, focuses on the challenges and the opportunities facing agencies this year. We will be taking a sneak peek into the lives of agencies, how they work, what their motivations are and what their thoughts are on the current state of the industry. Adam Rubins, CEO of Way To Blue, discusses risk taking and innovation.
  So, what does Way To Blue do?
  We refer to ourselves as a global communications agency. I
  
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• #JeSuisNice: How Facebook, Google, Twitter and other tech giants are using their platforms as a force for good in the aftermath of the latest attack on France

  15-07-2016 15:00
  
  Rolling news coverage of disasters and tragedies can quickly turn social media users into unwitting witnesses. The very nature of retweets, shares and autoplay means graphic, and sometimes disturbing, images and videos can easily end up on users’ timelines.
  In the immediate aftermath of the an attack in the French city of Nice last night (14 July), in which an armed man drove into crowds celebrating Bastille Day on the Promenade des Anglais killing at least 84 people, social media was crit
  
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• Campaign Viral Chart: Chanel 'making of' video is most shared

  15-07-2016 14:50 via campaignlive.co.uk
  
  After an early summer holiday, the Campaign Viral Chart is back - with Chanel's making of the Fall-Winter collection topping the list as the most shared ad on social media over the last seven days.
  
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• The value of Bots to B2B businesses: the impact of Siri and others on mobile customers

  15-07-2016 14:31
  
  For the large population of iPhone users, Siri  changed the way people use their phones and interact with information - a huge achievement for the simple bot - which by definition is a "type of conversational agent, a computer program designed to simulate an intelligent conversation with one or more human users via auditory or textual messages."
  Acccording to a recent article by marketing services agency Gyro, while Siri maybe a household name, the evolution of messaging bots (aka chat
  
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• Pokémon Go: leading the location ad revolution

  15-07-2016 14:30
  
  The free-to-download app has had a meteoric rise, and location-based ads will be essential in funding the platform“I just caught a wild Pidgey on Oxford Street” might not be something you have heard before, but if Pokémon Go continues its quest to take over the world, it may become a familiar turn of phrase before long.Many media pundits have been left gasping at the meteoric rise of Pokémon Go, which despite only launching recently, has already overtaken Twitter in dai
  
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• Sir Tim Berners-Lee pushes for the closure of EU net neutrality loopholes

  15-07-2016 14:23
  
  Sir Tim Berners-Lee, the creator of the world wide web, and a respected voice on matters of the internet, is calling to "save the open internet”.
  Issuing a letter, Berners-Lee hopes to ensure that EU regulation voted upon in October are enacted in full to close loopholes in the law, asking for the public to get involved.
  Alongside Harvard law professor Lawrence Lessig and Stanford law professor Barbara van Schewick, Berners-Lee said: “Network neutrality for hundreds of mill
  
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• Who is the new culture secretary Karen Bradley and what does her appointment mean for the ad industry?

  15-07-2016 14:20
  
  Amid Theresa May’s radical shake-up of the cabinet yesterday, Karen Bradley was named secretary of state for culture, media and sport, prompting a collective “who?” from adland. As the dust settles that confusion is turning into concern as a former accountant-turned-politician with little visible interest in advertising will be responsible for an industry already battling the notion that creativity can be commoditised.
  The question of “who exactly is Karen Bradley&rd
  
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• Apple eyeing up bid for F1 in a deal that could help its own automotive pursuits

  15-07-2016 14:18
  
  Apple has been linked with the purchase of Formula One’s commercial rights, according to reports from the sport’s insiders.
  Potential buyers of the majority stake in the sport currently owned by CVC have been reported on for some time, however the reports from well-respected and experienced F1 journalist, Joe Saward, are the first time Apple has been named as a potential buyer.
  The move may initially appear out of keeping with the tech giant’s business strategy which large
  
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• Brand Recruitment: Head of Product

  15-07-2016 14:00
  
  £70000 per annum:Brand Recruitment:
  Product Manager, Wellingborough -
  A specialist, award winning insurance provider based in Northamptonshire are looking for a Head of Product
  Wellingborough
  
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• McCann wins global ad account for RB cleaning brand Dettol

  15-07-2016 13:48 via campaignlive.co.uk
  
  FMCG giant RB has appointed McCann Worldgroup to handle its cleaning brands Dettol and Lysol worldwide - while incumbent Havas Worldwide has been handed a new strategic role.
  
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• Mastercard just changed one of the most recognisable logos of modern times

  15-07-2016 13:45
  
  Mastercard has given its famous logo a revamp for the first time in decades giving the iconic overlapping red and yellow circles a more modern feel to better align itself with the evolution of the payment ecosystem.
  The revamped logo has dropped the CamelCase and now reads ‘Mastercard’ and even ‘mastercard’ in some of the branding. The red and yellow overlapping circles remain, however they no longer have a chunky 90’s feel and have instead adopted a slimmer, more s
  
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• Glasgow Children's Hospital Charity release stress relieving app

  15-07-2016 13:39
  
  Glasgow Children's Hospital Charity has released an app that aims to help users deal with the stresses of attending a health appointment which includes an animated baboon squeezing a lemon.
  The HospiChill app, developed by Good Creative, will aim to prepare and amuse young people who are in a hospital visit.
  Speaking about the app, Douglas Samson, head of marketing at Glasgow Children’s Hospital Charity, explained how technology could be used to empower and build confidence withi
  
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• Pinterest absorbs another startup intent on building a shoppable network

  15-07-2016 13:35
  
  Pinterest is intent on becoming the go-to place for discoverable shopping having acquihired another startup called Math Camp.
  Back in June, the company acquired Tote, experts in influencer shopping. Now Math Camp will contribute to the goal of creating a fully shoppable network using its experience in building three apps Highlight, Shorts and Roll.
  Highlight informed users when they were near friends, it now appears to have been shuttered. Shorts and Roll are both photo sharing apps.
  Steve Davis
  
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• Virgin’s Helen Tupper: How to break free from the tyranny of your email inbox

  15-07-2016 13:26
  
  Email has woven its way into our working lives and has become the single biggest use of our time at work. On average, we each receive 122 work emails and check our inbox 74 times each day, according to McKinsey. Just over a third of those emails have been shown to be important and worthy of attention, yet our constant checking consumes 28% of our work time. Perhaps worst still, this problem isn’t going anywhere, with the rate of email growth forecast at 3% annually.
  It is a scar
  
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• Red Sofa London: 2D Vector Artist - London - £25,000 - £35,000

  15-07-2016 13:09
  
  £25000 - £35000 per annum:Red Sofa London:
  2D Vector Artist - London - £25,000 - £35,000A leading game studio is seeking a talented game artist to create game assets and characters for their leading games.
  London
  
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• The nostalgia trend in marketing: Can brands enjoy the same success second time round?

  15-07-2016 13:06
  
  Nostalgia is an effective way for brands to connect to people, as they tap into the past with well-loved figures, ad campaigns, taglines and products. No matter the era revisited, this tactic enables consumers to relive memories, and if done correctly, creates positive brand association.
  Adidas, for example, recently relaunched its iconic Gazelle trainers using Kate Moss, who fronted the original ads 25 years ago. While at the beginning of June, we saw the return of Carlsberg’s ‘prob
  
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• CBS This Morning celebrates 100 years of the National Park Service through Facebook Live series

  15-07-2016 13:00
  
  CBS This Morning and the U.S. Department of the Interior and National Geographic have partnered up to debut a Facebook Live series to celebrate 100 years of the National Park Service. This month and next, nine different live streams will happen across different national parks, all being live streamed on CBS This Morning’s Facebook page.
  “The National Park Service and National Park Foundation are working closely with partners and stakeholders across the country to ensure that the Cent
  
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• Secret Marketer: Being a good manager is like being a good marketer – you need to know your audience

  15-07-2016 12:53
  
  We read, talk and hear about marketing management all the time – the ‘how to’ of both the processes and the programmes of work associated with marketing. But we rarely talk about what else is implicit in the term marketing management – the ‘how to’ of leading and managing a team.
  Part of the problem is that on the way up the greasy marketing pole – via marketing assistant, brand manager and product manager roles, often preceded by four years in univ
  
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• John Legere and T-Mobile want to help you ‘Catch ‘Em All’ with Pokemon Go free data offer

  15-07-2016 12:51
  
  The enigmatic chief executive of T-Mobile John Legere has made an appeal to Pokemon Go fans, offering them free use of data when playing the game.
  The game, which requires a constant web connection and access to GPS data, has proven to be heavy on data so hardcore users may be appreciative of a T-Mobile promotion offering free data use when playing the game for the next year.
  The offer can be claimed on the company’s T-Mobile Tuesdays offer within the mobile app to activate the d
  
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• Russell Kennedy Lawyers hands online marketing brief to Ink Digital

  15-07-2016 12:37
  
  Leading Australian legal firm Russell Kennedy Lawyers has appointed Ink Digital to enhance its digital profile.
  Following a word of mouth recommendation, Ink Digital has been commissioned to handle all of Melbourne-headquartered Russell Kennedy's online marketing. The partnership kicked-off with a new email marketing strategy using Ink's email sending service, Blink.
  Neil Kafer, head of marketing and business development at Russell Kennedy, added: "We were using a collection of providers for dif
  
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• Gumtree is helping David Cameron move home in last OOH campaign

  15-07-2016 12:37
  
  Gumtree, the free classified ad site, has marked David Cameron’s resignation from the highest office in the country with a cutting out-of-home advertising campaign.
  The company says it is looking to “reassure David Cameron” with the digital ads, reminding him that he can easily find a new home after getting the boot from 10 Downing Street earlier this week.
  The creative runs with the tagline 'Don’t Worry David. Find thousands of properties on the Gumtree app' and features
  
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