Marketing news

• Marketing Moment 106: Arby's pays to run billboards to thank their agency Fallon

  14-07-2016 23:38
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Joanne Davis, president of Joanne Davis Consulting Inc. Below, find out why Arby’s decision to publicly celebrate its one-year anniversary with Minneapolis agency Fallon is her favorite marketing moment.
  Arby's took out ad space on digital billboards near the Target Center in Minneapo
  
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• Vevo puts its brand ‘front and centre’ as part of revamp to focus on personalisation

  14-07-2016 23:01
  
  Vevo is looking to put its brand “front and centre”, as it revamps its service in a bid to build a community around its music video content.
  The digital video company, which currently has nearly 300 million users a month, decided to “start from scratch” last year and build new products into its service. These features aim to create a more “social, personalised and immersive” experience.
  The revamp will enable users to create profiles and “build a communi
  
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• A revived Vevo positions itself as a one-stop shop for music video content as it mull subscription model

  14-07-2016 23:00
  
  Vevo, the video streaming service, has undergone an end-to-end reboot of its products complete with a string of new features to position the brand as a one-stop shop for music video content, setting the tone for further developments to the service, with a subscription tier on the cards.
  The logo and design of the Vevo brand has been updated to be “more distincitive, less intrusive, and put the artist front-and-centre”, according to Vevo’s head of Europe John Gisby. Where in the
  
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• A revived Vevo positions itself as a one-stop shop for music video content as it molds subscription model

  14-07-2016 23:00
  
  Vevo, the video streaming service, has undergone an end-to-end reboot of its products complete with a string of new features to position the brand as a one-stop shop for music video content, setting the tone for further developments to the service, with a subscription tier on the cards.
  The logo and design of the Vevo brand has been updated to be “more distincitive, less intrusive, and put the artist front-and-centre”, according to Vevo’s head of Europe John Gisby. Where in the
  
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• RPA, 72andSunny, TBWA, BBDO NY, & R/GA receive Emmy Award nominations

  14-07-2016 22:28
  
  While popular shows including Game of Thrones, Veep and The People vs. O.J. Simpson have racked up dozens of nominations ahead of this year’s Emmy Awards, ad land will duke it out at this September’s annual ceremony with five agencies competing for ‘Outstanding Commercial.’
  72andSunny, RPA, TBWA\Chiat\Day LA, R/GA and BBDO New York have all been nominated for work they’ve done over the past year.
  R/GA’s viral ‘Love Has No Labels’ video for the Ad C
  
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• Hillary Clinton’s latest ad positions Trump as a dangerous role model for kids

  14-07-2016 20:38
  
  Hillary Clinton has released an attack ad on Donald Trump that positions the Republican presidential candidate as a bad role model for children.
  The one-minute film features children sitting in the glow of their television screens while they watch Trump make derogatory remarks on the campaign trail.
  At one point, a young Hispanic girl stares at the TV while Trump declares that Mexicans coming to the US are “bringing drugs, they’re bringing crime, they’re rapists.” Later i
  
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• EE partners with popular YouTubes for second series of The Wembley Cup

  14-07-2016 19:36
  
  EE has partnered with over 20 YouTubers for a second series of The Wembley Cup which will this year include former Liverpool striker Robbie Fowler and ex-Arsenal star Robert Pirès.
  Following the success of the inaugural online web series last year, EE has announced that it will once again run the show which culminates in two teams of facing off in a final at Wembley Stadium on 2 September.
  The eight-part series will see YouTube phenomenon Spencer Owen (S
  
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• McCann Worldgroup scoops Alzheimer's Society's integrated account

  14-07-2016 19:06 via campaignlive.co.uk
  
  Alzheimer's Society, the dementia support and research charity, has appointed McCann Worldgroup to handle an integrated brief as it seeks to build the society's brand and increase funds.
  
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• Marketing Moment 105: Odetta’s ‘Hit or Miss’ plays during wacky Southern Comfort ad

  14-07-2016 18:42
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by David Bornoff, creative director at Pandora. Below, find out why Southern Comfort’s “Beach” video, created by Wieden + Kennedy New York, is his favorite marketing moment.
  Good music can be the difference between a memorable commercial and a spot you fast-forward through. H
  
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• TUI goes all in on digital, scrapping brochures as it looks to shake off ‘traditional’ image

  14-07-2016 18:31
  
  The Thomson rebrand will take place towards the end of 2017, as TUI aims to become a global brand. Other markets are already migrating, with the Netherlands  making the shift and plans for Belgium and the Nordics set for later this year.
  Speaking to Marketing Week, Jeremy Ellis, marketing director at Thomson and First Choice, explained it has been “arguably the longest brand migration in history”, having first introduced the TUI smile to the Thomson logo in 2
  
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• Mark Ritson thinks marketing ‘experts’ should be trained in marketing. Agree or disagree?

  14-07-2016 18:20
  
  This week Mark Ritson’s column, ‘Maybe it’s just me, but shouldn’t an ‘expert’ in marketing be trained in marketing?’ caused huge debate. The column presents Ritson’s belief that anyone that is declared “an expert/ninja/visionary in marketing” needs some sort of formal qualification.
  The responses came in thick and fast. Commenting on the article, many pointed out that they had “learnt on the job” and that many marketin
  
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• Greg Clark named business, energy and industrial minster as Sajid Javid moves to communities post

  14-07-2016 18:16
  
  Greg Clark has been named by prime minister Theresa May as secretary of state of a newly-created ministry of business, energy and industrial strategy, replacing former business secretary ​Sajid Javid. 
  Javid still has a place at the table as communities secretary, looking after the department responsible for local government.
  Clark was previously at the helm of the communities and local government division, and there are no immediate details on his new remit his title s
  
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• Anomoly welcome Engin Celikbas as new partner and CEO

  14-07-2016 18:13
  
  Anomoly has named Engin Celikbas as new partner and chief executive in Amsterdam.
  Celikbas joined following a two month break after spending 18 years as owner and then managing partner at KesselsKramer working with brands such as Diesel, citizen hotels, Absolut and one of his most admired city marketing campaigns – ‘I Amsterdam’. He also saw the company open offices in London and Los Angeles.
  The entrepreneur said: "KesselsKramer has a special place in my heart. Both places hav
  
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• Anomaly welcomes former managing partner at KesselsKramer, Engin Celikbas as Amsterdamn CEO

  14-07-2016 18:13
  
  Anomaly has named Engin Celikbas as partner and chief executive of its offices in Amsterdam.
  Celikbas joined following a two month break after spending 18 years as owner and managing partner at KesselsKramer working with brands such as Diesel, citizen hotels, Absolut and on the city marketing campaign; ‘I Amsterdam’. He also saw the company open offices in London and Los Angeles.
  Celikbas said: "KesselsKramer has a special place in my heart. Both places have a very wide und
  
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• John’s Weird Week: Pokemon predators and Cillit Bang boots Barry Scott

  14-07-2016 18:09
  
  Welcome to John’s Weird Week, your weekly marketing, advertising and media round-up, but like, with peculiar things.
  This week, we’ve disrupted the format to bring you fewer stories within a longer run-time... Here they are.
  1. Pokemon Go launched on Android and iOS mobile, an augmented reality app that lets you hunt Pokemon in the real world, yes the REAL world. As a result, the media took its default position of fear when faced with the unknown and ran more absurd stories than ther
  
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• New culture secretary Karen Bradley has little experience but plenty of challenges

  14-07-2016 17:52
  
  Marketing has a new minister with Prime Minister Theresa May today (14 July) appointing Karen Bradley as the secretary of state for culture, media and sport. She replaces the hugely experienced but at times controversial John Whittingdale, who was in the role for little over a year but had previously spent 10 years charing the Commons culture, media and sport select committee.
  He expressed his disappointment at leaving the role. Whittingdale will be best remembered for overseeing a governme
  
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• Domino's: Digital Brand Manager

  14-07-2016 17:47
  
  £50000 - £58000 per annum + Benefits:Domino's:
  We have an exciting opportunity for a driven, talented and dynamic Digital marketeer to join our award winning team...
  Milton Keynes
  
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• ‘I’m different from anyone else in the company’, says Samsung mobile’s first female executive

  14-07-2016 17:41
  
  YH Lee on… Being a senior woman at Samsung, and the first female executive in its mobile division
  I’m different from anyone else in the company; first, being a woman, second, not coming from engineering, third, that I’m not a typical Korean, having a L’Oréal and Unilever background. But there are commonalities between Unilever, L’Oréal and Samsung. It’s dynamic, results-driven, exciting; the pace is at a speed I like. Of course, there&
  
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• Brand Recruitment: Campaign Operations Planner

  14-07-2016 17:40
  
  £40000 per annum + benefits:Brand Recruitment:
  Campaign Operations Planner, Dunstable -Our client who is a world renown global enterprise and market leader within the leisure and tourism sectorDunstable
  
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• 'Not every brand is the same': Sony's Hollie Bennett on why brands shouldn't fear being 'left behind' on social

  14-07-2016 17:15
  
  From live-streaming to Snapchat and near-constant Facebook algorithm changes what’s a marketer to do when it comes to navigating the rapidly changing world of social media?
  As the deadline for this year’s Social Buzz Awards approaches, The Drum has approached to some of the best and brightest minds in the industry – who just so happen to be judging this year’s awards – for advice.
  First up is Hollie Bennett, UK digital and community manager at Sony, who explains why
  
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• Channel 4 brings back the ‘Superhumans’ for Paralympics push to celebrates disability

  14-07-2016 17:05
  
  Channel 4 is launching a new ‘The Superhumans’ campaign today (14 July) as it looks to replicate the massive success of its ‘Meet the Superhumans’ campaign from the London 2012 Olympics and take “another step forward” in helping society understand disability.
  The ‘We’re the Superhumans’ campaign, part of Channel 4’s 2016 Year of Disability, will promote the station’s coverage of the Rio 2016 Paralympic Games and will run on its o
  
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• Channel 4 brings back ‘The Superhumans’ for Paralympics push as it celebrates disability

  14-07-2016 17:05
  
  Channel 4 is launching a new ‘The Superhumans’ campaign today (14 July) as it looks to replicate the massive success of its ‘Meet the Superhumans’ campaign from the London 2012 Olympics and take “another step forward” in helping society understand disability.
  The ‘We’re the Superhumans’ campaign, part of Channel 4’s 2016 Year of Disability, will promote the station’s coverage of the Rio 2016 Paralympic Games and will run on its ow
  
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• Channel 4 brings back ‘The Superhumans’ for Paralympics push as it aims to celebrate disability

  14-07-2016 17:05
  
  Channel 4 is launching a new ‘The Superhumans’ campaign today (14 July) as it looks to replicate the success of its ‘Meet the Superhumans’ campaign from the London 2012 Olympics and take “another step forward” in helping society understand disability.
  The ‘We’re the Superhumans’ campaign, part of Channel 4’s 2016 Year of Disability, will promote the station’s coverage of the Rio 2016 Paralympic Games and will run on its own channe
  
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• Omnicom UK organic revenue up 3.3%

  14-07-2016 17:01 via campaignlive.co.uk
  
  Omnicom, the owner of the BBDO and OMD networks, has reported a 3.3% growth in organic revenue for UK in the second quarter of 2016.
  
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• Advertisers call on industry to give new but 'far removed' culture secretary a 'firm handle' on its contribution to economy

  14-07-2016 17:00
  
  Karen Bradley has been appointed secretary of state for culture, media and sport, taking over from John Whittingdale who was sacked from the post earlier today (14 July).
  The creative sector claims to be worth almost £10m an hour to economy and wants the Bradley to know about.   
  The Advertising Association released a statement shortly after saying Bradley and Greg Clarke (newly appointed Business Secretary) are a "long way removed from advertising" and need to be made aware of t
  
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• When is the right time for retailers and financial services brands to target home movers?

  14-07-2016 16:58
  
  Advertisers in markets as diverse as DIY, home appliances and financial services could achieve substantial sales growth by targeting their communications at home movers, new research suggests. Two studies present different ways of identifying house buyers and their spending patterns before and after the purchase.
  Online retailer eBay has compiled insights into home movers’ shopping behaviour by cross-referencing its own customer database with the Land Registry, which records every home pur
  
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• How the BBC and Premier Inn are tackling social inequality in the workplace

  14-07-2016 16:57
  
  Among the multiple, complex factors that contributed to the UK’s vote to leave the European Union last month; it is clear that class and education played a pivotal role. The results show that those from the DE social grade – unemployed people or those in unskilled and semi-skilled positions – were significantly more likely to vote for Brexit than people from higher social bandings. Some media outlets have branded the EU referendum a “peasants’ revolt&rdquo
  
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• La Liga continues clean rebrand with new Tag Heuer sponsorship

  14-07-2016 16:42
  
  Tag Heuer has continued its push into football sponsorships with a new deal making it a top sponsor of La Liga.
  The Swiss watchmaker has been announced as the new Official Timekeeper and sponsor of the Spanish league with a new deal which will see its branding feature on the substitution boards used by fourth officials during games.
  The agreement completes a trio of football important sponsorships for Tag Heuer which is now a top sponsor of the world’s three bigges
  
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• Shine Technologies unveils ad tech veteran James Collier as CRO, and lifts the lid on its business model

  14-07-2016 16:40
  
  Controversial ad blocking outfit Shine Technologies has announced that ad tech veteran James Collier as its chief revenue officer, as the outfit also reveals more about its product roadmap including an ‘ad verification platform’.
  Collier will head up the London office of Shine Technologies (which earlier this year announced a tie-up with UK mobile operator Three), continuing its crusade to help clean up ad tech, as the company’s chief marketing officer Roi Carthy would put it.
  
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• Red Sofa London: Senior Digital Designer - Switzerland - £50,000 - £60,000

  14-07-2016 16:40
  
  £50000 - £60000 per annum:Red Sofa London:
  Senior Digital Designer - Switzerland - £50,000 - £60,000We are looking for an extremely talented senior branding and digital designer preferably with art direction experience to work alongside a Creative Director and Senior Art Director.
  Switzerland
  
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• Coke celebrates that winning feeling in Olympics campaign

  14-07-2016 16:17 via campaignlive.co.uk
  
  Coca-Cola's campaign for Rio 2016 draws a parallel between the exhilarating feeling of winning an Olympic gold and everyday moments of joy.
  
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• Olympic cyclist Laura Trott becomes ambassador for P&G’s #LikeAGirl

  14-07-2016 16:10
  
  In the run up to the Olympic Games, Procter & Gamble (P&G) has signed cyclist Laura Trott as an ambassador for its long-running #LikeAGirl campaign. The partnership came after the FMCG-giant found that nearly two-third of girls want more female role models in sport.
  “The Olympic Games is a time when - all around the world- female sports participation is elevated in the public eye, and for that reason, we could not think of a better moment to drive awareness of the critical role spo
  
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• Coca-Cola introduces new Aquarius Vive brand designed by Pemberton & Whitefoord

  14-07-2016 16:04
  
  Coca-Cola Iberia has introduced a new product under its Aquarius drinks brand named Vive, with packaging designed by London based agency Pemberton & Whitefoord. 
  The drink, which contains extracts of the ‘superfruit’ Baobab, has been introduced after consumers have started to pull away from sports drinks, something that the Aquarius brand was initially linked to when it launched. 
  The agency worked closely with Aquarius on the design of the packs, as well as o
  
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• Latest Hillary Clinton ad paints Trump as a terrible example to your children

  14-07-2016 15:43 via campaignlive.co.uk
  
  Hillary Clinton has honed in on the allegedly damaging effect her opponent's language is having on America's children in a ferocious new campaign ad.
  
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• Rio 2016 Olympics: the campaigns vying for gold

  14-07-2016 15:21 via campaignlive.co.uk
  
  With the Rio 2016 Olympics around the corner, Campaign takes a look at the best (and worst) campaigns from the brands and official sponsors eager to capitalise on the world's biggest sporting event.
  
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• Mobvista’s GameAnalytics purchase signifies the rise of Asian ad tech

  14-07-2016 15:08
  
  China-based ad tech group Mobvista has announced the purchase of Denmark-based GameAnalytics, making it the latest APAC-based outfit to invest significantly in the region.
  The financial terms of the deal were not publicly disclosed, but with five year-old GameAnalytics having raised $8m in funding, and professing a headcount of between 11 and 50 employees, the deal is likely to be significant.
  Copenhagen-based GameAnalytics provides a behavioural analytics platform for game developers. The addit
  
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• The Drum Network’s Q & A: Alex Price of 93digital talks the power of WordPress and agency culture

  14-07-2016 14:54
  
  So, how did 93digital come into existence?
  93digital was born out of my own freelance business. I began working with WordPress nearly 9 years ago as a freelancer, designing and building websites for a range of clients. I was still at university as my freelance business grew, and as things got busier and busier I was forced to drop out after only 1 year of studying to begin properly growing the agency. Fortunately, I never looked back, and I consider myself unbelievably fortunate to have found my
  
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• Tencent invests in China Music, giving it more than half the domestic music streaming market

  14-07-2016 14:08
  
  Chinese web giant Tencent has set its eyes on music streaming with an investment in domestic China Music Corp (CMC).
  Tencent, a leading messaging, social media and gaming company upped its stake in CMC from 16 per cent to 60 per cent as it looks to bolster its credentials as an entertainment giant.
  With CMC valued at around $2.7bn, the move underlines Tencent’s confidence that music streaming is the dominant business model for the industry – at least in that region.
  CMC has streaming
  
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• Dallas Cowboys, Real Madrid and Man United ranked in Forbes rich list

  14-07-2016 13:56
  
  Real Madrid have lost their crown as the world’s most valuable sports team after NFL side, the Dallas Cowboys, took top spot in Forbes annual list, marking the first time that a football club as not ranked first.
  The NFL side’s £3.03bn valuation saw them surpass the La Liga giants, valued at £2.77bn, on the business magazine’s 50 most valuable sports teams list which is beginning to be dominated by the NFL with 27 of the top 50 spots now being held by American footb
  
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• Barbie teams up with She Should Run to unveil the 'first all-female White House ticket'

  14-07-2016 13:36
  
  Following Barbie’s “real-world” makeover at the start of this year Matell is continuing its diversity push around the iconic doll introducing the first all-female White House ticket.
  The world’s largest toymaker has unveiled a president and vice-president edition of the iconic doll designed to “inspire girls to become leaders”.
  Teaming up with non-profit group She Should Run to create the models, Barbie’s parent company has added the dolls to Barbie&rsqu
  
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• Google-owner Alphabet hit with additional EU competition charges

  14-07-2016 13:30
  
  The EU Commission has issued two charges against Alphabet stating that “that Google has abused its dominant position by systematically favouring its comparison shopping service in its search result pages”, adding to the online advertising giant’s legal woes in Europe.
  The EU has sent two issues of objection to Google, citing the governing body’s antitrust policies stating its preliminary view that the company has abused its dominant position by artificially restricting th
  
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• Benchmark search conference 2016 stresses that attention is key

  14-07-2016 13:29
  
  Following the success of 2015's Benchmark search conference, Click Consult welcomed a dozen marketing experts from an array of business backgrounds to speak this week about the power of marketing and its rapidly adapting advances affecting the way we access our clients.
  Handpicking examples from his home life, State of Digital's Bas Van Der Beld illustrated how appealing to the client is more than just supplying options and why maintaining a relationship is the key to a
  
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• Channel 4's Paralympic Games coverage sets record for most disabled presenters

  14-07-2016 12:52
  
  Channel 4 has revealed that Clare Balding and The Last Leg’s Adam Hills will lead the presenting team for its Rio 2016 Paralympic Games coverage.
  As part of its ‘Year of Disability’ commitment to increase both on and off-screen representation of disabled people, the broadcaster’s line up will feature the largest number of disabled presenters seen together on UK television.
  Almost two-thirds of the team will consist of disabled presenters such as Breaking Bad actor RJ Mitt
  
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• Is your corporate intranet a force for good? – Part One

  14-07-2016 12:44
  
  Change is often the impetus for most intranet projects. Organisations want to empower their employees by providing them with the tools, knowledge and resources to stay connected and engaged in a world where the traditional office experience is evaporating. More and more businesses therefore are looking to their intranets to help drive this change.
  But is your intranet a force for good? Is it fulfilling the objectives you initially set out? There are important questions you should think abou
  
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• Amazon tests personalised video ads

  14-07-2016 12:26
  
  Amazon has been experimenting with personalised video ads as it looks it expand its custom ad formats.
  The retailer has been using personalised static ads for some time but has been looking at the potential of video ads which would feature products a user has shown interest in.
  Speaking at an event in Edinburgh, Graeme Smith, managing director Amazon's software development centre, stressed that it was happening at a very “small scale” but that they are “out there in the wild.&r
  
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• Digify UK diversity scheme teams up with Twitter and Google to 'unlock' opportunities for young people

  14-07-2016 12:23
  
  Digify UK, the diversity internship collaboration between youth marketing agency Livity, the Marketing Agencies Association (MAA) and Google, has recruited Facebook and Twitter to provide bespoke training modules for its 2016 cohort of interns.
  The social giants will help “unlock” opportunities for young people looking to break into the digital arena under the Digify scheme which is focused on addressing the lack of diverse talent in the media, marketing and advertising industries.
  F
  
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• What’s next for header bidding?

  14-07-2016 12:22
  
  Header bidding has been one of the key issues of debate in the sphere of programmatic advertising during the last 12 months, with publishers asked to make a choice between this, and the Google alternative. In this piece, Andrew Buckman, managing director, EMEA, at OpenX, outlines some of the key issues of consideration in the debate. 
  Ever since it hit the digital advertising ecosystem, the whirlwind of header bidding has not lost an iota of momentum. Over half of large publi
  
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• How do UK brands expand overseas in a post-Brexit world?

  14-07-2016 12:08
  
  Digital tools mean exporting your brand is easier than ever. Graze, Made.com and Wetsuit Outlet explain how they faredVisit Jerusalem and you’ll find Topshop and Clarks stores. When in Dubai, you can stop by Fortnum & Mason and fill up on a picnic hamper or fine tea. Head to New York and you’ll see customers queuing at Penn Station’s Pret a Manger. Across many corners of the world, British businesses are making a mark on local markets. Today, helped by the internet, many Br
  
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• John Whittingdale sacked as UK culture secretary

  14-07-2016 11:43
  
  MP John Whittingdale has been sacked as the culture secretary as part of new prime minister Theresa May's cull to the Cabinet over the past 24 hours.  
  Whittingdale was appointed to the role last May and was quick to undertake a review of the BBC and the license fee. A year later he released a whitepaper which made a number of recommendations as to how the service should be run in the future.
  Of late, the MP been outspoken on his view that Channel 4 should be privatised, some
  
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• Johnson's Baby hunts UK agencies to differentiate from own-label

  14-07-2016 11:28 via campaignlive.co.uk
  
  Johnson & Johnson's babycare arm in the UK, Johnson's Baby, is seeking agencies to help it differentiate further from own-label rivals.
  
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