Marketing news

• BitTorrent launches streaming TV news network BitTorrent News

  13-07-2016 21:00
  Peer-to-peer (P2P) company BitTorrent, known for its file sharing software, is driving home its technology and capabilities with a news offering. Following up on the launch of its multi-channel OTT app, BitTorrent Live, the company has announced BitTorrent News, a live-streaming TV news network launching at the Republican National Convention in Cleveland on July 18.
  "Television news has been stagnating for some time,” said Erik Schwartz, Vice President of Media for BitTorrent, Inc. in a st
  
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• Marketing Moment 104: Guinness unveils ‘Surfer’ spot in 1999

  13-07-2016 20:56
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by James Razzall, Framestore’s senior executive producer. Below, find out why Guiness’s ‘Surfer’ spot is his favorite marketing moment.
  When I first saw the Guinness 'Surfer' spot I was blown away. It was 1999 and completely stood out against everything else on TV.
  From
  
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• US Creative Works: Featuring Deutsch, Barkley, DDB New York, Droga5 & more

  13-07-2016 19:07
  Welcome to The Drum's US Creative Works.
  As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
  To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, July 20.
  To submit work for future publica
  
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• Study reveals advertising with newspapers triples ad campaign effectiveness

  13-07-2016 18:36
  Advertisers who are cutting back on newspaper advertising are missing a beat. This is the message of a new study, conducted by effectiveness consultancy Benchmarketing for Newsworks, which claims that advertising with newspapers increases overall revenue return on investment by three times.
  The ROI study covers 500 econometric models to provide evidence of the impact newsbrands have on advertising campaigns. The results show that newspapers increase overall campaign effectiveness as well as boos
  
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• Brand Recruitment: Product Marketing Executive/Manager

  13-07-2016 18:20
  
  £40000 per annum:Brand Recruitment:
  Product Marketing Executive/Manager -Due to organic growth, a global, market leading software provider is expanding their product marketing team
  Ely
  
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• Sponsors with a ‘fan focus’ the biggest winners at Euro 2016 and Wimbledon

  13-07-2016 18:18
  
  According to the latest Brand Agility Index study by PR firm Waggener Edstrom Communications [WE], Orange was the best performing sponsor at the Euros, securing a score of 167 points. Its closest competitor, Hyundai, scored 138 points.
  The Index is compiled by ranking brands out of five in areas including a campaign’s scalability, relevance, the speed at which it responds on social media, engagement, originality, personalisation and sentiment. WE achieves this by analysing all conver
  
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• Are loyalty schemes broken?

  13-07-2016 18:05
  
  My Starbucks rewards scheme introduced mobile order and pay last yearIf true customer loyalty exists, why are there so many unused loyalty points on the high street? Even if those customers are loyal, are reward schemes incentivising the right behaviour?
  These are two major questions affecting brands’ loyalty programmes today, and they are vital since loyalty is primarily driven by likeability (86% of consumers say) and trust (83%) rather than reward schemes, according to a report by consu
  
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• Wrigley campaign celebrates importance of confidence in everyday moments

  13-07-2016 18:02
  
  Wrigley is launching a new campaign for Extra, "Time to shine", with a roadblock slot across all UK commercial TV channels this Sunday.
  
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• Metro’s updated digital edition app will allow brands to advertise cross-device for the first time

  13-07-2016 17:59
  Metro has launched a refreshed version of its digital edition app to better facilitate sharing content via social media and provide brands with the opportunity to advertise across devices for the first time.
  The new app has been designed both to improve user experience and be more responsive to adverts. Now every advertising campaign delivered through Metro will also run across mobile, tablet and desktop devices. This means that prospective advertisers can double their audience with one sim
  
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• Red Sofa London: Freelance Senior 3D Designer

  13-07-2016 17:58
  
  £280 - £300 per day:Red Sofa London:
  Do you want to work with a global giant on some fab projects?
  City of London
  
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• Gemini People: Creative Planner

  13-07-2016 17:56
  
  £35000.00 - £40000.00 per annum:Gemini People:
  THE OPPORTUNITY* To work in a team made up of Brand Planners, Data Planners and Creative Planners
  * An independent agency, you will be part of a 'Family' and not just a business
  * As a Planner will work extremely closely with Senior staff includi
  London
  
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• Gemini People: Planner/Strategist

  13-07-2016 17:55
  
  £40000.00 - £60000.00 per annum:Gemini People:
  THE OPPORTUNITY* For a Planner to work in a creatively driven agency in London
  * To be lead Planner on a couple of high-profile accounts
  * Work with some of the most awarded talent in the industry
  * Be part of a mid-sized department with a hand
  London
  
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• Gemini People: TV/Shoot Producer

  13-07-2016 17:54
  
  £50000 - £55000 per annum:Gemini People:
  THE OPPORTUNITY* For a talented Shoot Producer to join an exciting production agency in Central London.
  * Work with an envied client list on exciting and innovative projects.
  London
  
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• Digital agency Lab unveils new branding and website to reflect neuromarketing capabilities

  13-07-2016 17:54
  Digital agency Lab is to launch its new branding and website tomorrow, aimed at putting ‘human understanding’ at the centre of its strategy.  
  After a merger with Neuro Agency earlier this year, the new branding reflects Lab’s dedication to understanding human behaviour and creating engaging digital experiences through a mixture of psychology, behavioural economics and neuromarketing.
  Jonny Tooze, managing director and founder of Lab, said: ““We want to be
  
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• Gemini People: Workflow Manager

  13-07-2016 17:53
  
  £38000 - £42000 per annum:Gemini People:
  THE OPPORTUNITY* For a talented Workflow Manager to join an exciting agency in London.
  * Work onsite with a global client, managing a mix of digital and print projects.
  London
  
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• Samsung’s top mobile marketer on being ‘human first’, premium partnerships and competing with Apple

  13-07-2016 17:43
  
  Samsung is presently the world’s top smartphone maker, by units sold, by some distance. Figures out last week reveal that around 15 million of its latest high-end handset, the Galaxy S7, will have been sold in the second quarter of 2016, up from 10 million in the first quarter. The company’s overall operating profit is the best in two years with a forecast of $7bn (£5.4bn) in Q2, up 17% from the same period last year, while analysts predicted an operating profit of $3.45bn (&po
  
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• Samsung’s top marketer on humanising the brand, premium partnerships and competing with Apple

  13-07-2016 17:43
  
  Samsung is presently the world’s top smartphone maker, by units sold, by some distance. Figures out last week reveal that around 15 million of its latest high-end handset, the Galaxy S7, will have been sold in the second quarter of 2016, up from 10 million in the first quarter. The company’s overall operating profit is the best in two years with a forecast of $7bn (£5.4bn) in Q2, up 17% from the same period last year, while analysts predicted an operating profit of $3.45bn (&po
  
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• Time Inc. reveals exec shake-up, centralising ad sales under one executive to explore advertising opportunities ‘critical to its future’

  13-07-2016 17:34
  Time Inc. has revealed an executive reorganisation of the company intended to allow the publisher to unify processes and explore “advertising opportunities critical to our future”, according to chief executive Joe Ripp.
  Fundamental to this, the company has announced it is officially centralising its advertising sales under one executive, Mark Ford. Ford will step up as chief revenue officer, leading Time Inc.’s US ad sales team.
  The new sales structure will build on the company
  
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• Red Sofa London: Freelance 3D Design Director

  13-07-2016 17:34
  
  £350 - £380 per day:Red Sofa London:
  Do you have a real passion for 3D?
  City of London
  
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• ‘Newspapers need to get better at shouting about their effectiveness to advertisers’

  13-07-2016 17:34
  According to the study, which was conducted by Benchmarketing and looked into 500 econometric marketing models built over the last five years, newspapers make TV campaigns twice as effective and online display four times more effective.
  And on a sector by sector basis, the research found that adding newspapers to a marketing campaign increases effectiveness by 5.7 times for finance brands, three times for travel brands, 2.8 times for retail brands, 1.7 times for automotive brands and 1.2 times f
  
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• Colin Murray quits TalkSport in protest over Sun owner buying the station

  13-07-2016 16:46
  TalkSport presenter Colin Murray has resigned from his position, citing the radio station’s new owner and publisher of the Sun, News Corporation, as the reason for doing so.
  Murray made the announcement on Twitter in a statement which singled out the Sun as the reason for him leaving his role as presenter of the weekday late morning show on TalkSport.
  “While there are parts of News Corp that aren’t a problem, it is the inevitable future working relationship between TalkSport an
  
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• Telegraph launches display ads with guaranteed 10-second viewability

  13-07-2016 16:43
  
  The publisher of the Daily Telegraph is promising advertisers will only have to pay for digital display ads if they are 100% viewable for ten seconds, as it unveiled what it claimed were six "premium" ad innovations.
  
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• Brand Recruitment: CRM Marketing Executive

  13-07-2016 16:39
  
  £25000 - £32000 per annum:Brand Recruitment:
  CRM Marketing Executive, Peterborough -A highly successful and growing organisation are now looking for a passionate CRM marketer to join their energetic team
  Peterborough
  
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• Does 'Made in...' matter? The value of brand provenance after Brexit

  13-07-2016 16:38
  Today we’re on the brink of reinterpreting our own place as British people in our political, cultural and geographical space: are we an island not just physically but culturally too? Do we endorse or reject European values? Is it undemocratic to adhere to laws passed by a body that we have not elected?
  This evidently goes beyond economic argument into something more essential. These debates have an impact on all of our identifiers, crucially including the brands we interact with everyday.
  
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• Programmatic buying surge blamed for drop in UK ad viewability

  13-07-2016 16:37
  
  A surge in programmatic ad buying has triggered a dramatic drop in online ad viewability, according to the latest findings from ad verification company Meetrics.
  
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• Renault tries ‘not to be creepy’ as it uses vehicle-scanning tech to personalise outdoor ads

  13-07-2016 16:28
  
  The tech, created by Ocean Outdoor, allows Renault to target stationary traffic to advertise its latest Renault Mégane model. It is able to identify the make, model and colour of stationary vehicles from their number plates and then serve the occupants content based on audience demographics and data relevant to their vehicle.
  The campaign, which was produced by Publicis, involves Renault displaying a personalised message to consumers driving past Holland Park roundabout in West
  
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• Renault on trying ‘not to be creepy’ as it uses vehicle recognition tech for campaign

  13-07-2016 16:28
  
  The tech, created by Ocean, allows Renault to target stationary traffic to advertise its latest Renault Mégane model. It is able to identify the make, model and colour of stationary vehicles from their number plates, and then serves the driver and passengers content that is based on specific audience demographics and data relevant to their specific vehicle.
  Throughout the campaign, which was produced by Publicis, Renault will display a personalised message to consumers driving past Hollan
  
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• Sales and marketing need to be better aligned but not fused

  13-07-2016 16:11
  
  Marketing Week sister title Econsultancy published a fantastic report last week entitled “The Convergence of Marketing and Sales” , supported by a seminar and series of roundtables I helped moderate. The report discusses what you’d imagine from that title – the economic, cultural and behavioural forces bringing the two closer together.
  It concludes the accepted wisdom that marketers focus on product development, pricing strategy, brand awareness and engagement whiles sale
  
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• Scottish Event Awards finalists revealed – have you made it on to the shortlist?

  13-07-2016 16:00
  After a tough judging session, the entries for the Scottish Event Awards have been whittled down and the nominations can now be revealed.
  The Royal Highland Show, Scottish Comedy Agency, Edinburgh University and Northsound Radio are among those up for prizes.
  Taking place on 5 October at the Radisson Hotel in Glasgow, the black-tie occasion brings together the elite of the Scottish events industry in one room to celebrate and reward their achievements over the past year.
  Amazing Days Scotland is
  
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• Marketing Moment 103: Partnership for a Drug-Free America releases ‘This Is Your Brain On Drugs’ PSA

  13-07-2016 15:49
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today we feature the Partnership for a Drug-Free America’s powerful ‘This Is Your Brain On Drugs’ PSA as our marketing moment.
  The campaign, which launched in 1987, has been cited as one of the most influential commercials of all time. The premise of the ad is simple: a fresh egg represents your brain, while a fried
  
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• What does it take to be a great creative? See what Huge's Hans Neubert thinks

  13-07-2016 15:42
  Design agency Huge’s chief creative officer Hans Neubert thinks any great creative needs to have grit, optimism, diversity and a lot of empathy to ensure the work and the customer is always kept happy.
  Speaking to The Drum, Neubert discussed the importance of fully understanding the customer, saying: “The most interesting problems today are people problems, user experience problems. They are problems where you have to put yourself in the shoes of consumers as well as client
  
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• Coke’s Olympics push kicks off with global #ThatsGold campaign

  13-07-2016 15:29
  As the marketing scrabble around the Olympics begins to take shape Coca-Cola has revealed its sports-themed push for the games with a global campaign that features 79 athletes from around the world.
  The #ThatsGold campaign will launch in 50 markets and shows athletes celebrating winning gold in different sporting fields and is intercut with people enjoying Coca-Cola’s range of drinks in everyday moments. The spot uses the newly introduced ‘Taste the Feeling’ tagline and anthem,
  
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• The 25-year-old behind Vote Leave's ads

  13-07-2016 15:02
  
  While the politicians campaigning to keep the UK in the EU toured Soho to consult with some of the best minds the ad industry has to offer, the Leave ads were developed by a 25-year-old with a shoestring team. Maisie McCabe speaks exclusively to Alexander Thompson, Vote Leave's head of film.
  
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• Dentsu Aegis launches LGBT+ staff network in UK and Ireland

  13-07-2016 14:58
  
  Dentsu Aegis Network has today launched an LBGT+ employee network in the UK and Ireland, called &Proud.
  
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• Why the Walmart/Publicis union is a sign of things to come for client and agency

  13-07-2016 14:51
  Walmart has made Publicis its go to place for all things marketing, an interesting if not spectacular move that could give the former the flexibility it craves and the latter the structure to get better margins from their services. 
  The tie-up effectively means the advertising holding group will become the retailer’s agency of record, giving it unfettered access to a myriad of tools and talent. A new division launched at the turn of the month to manage this flow of marketing services
  
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• Tayburn’s Richard Simpson on what brands can learn from CrossFit

  13-07-2016 14:40
  So I have a new obsession outside of Tayburn. And it’s called CrossFit.
  Although this relatively new sport is gaining quite a bit of awareness and certainly has an international following, there is a healthy mystique around it due to its generalist nature.
  If I were to pose the question, “Who is the fittest person in the world?”, what would your answer be? Olympian triathletes the Brownlee brothers have to be up there. Tour De France champion, Chris Froome has a ridiculous leve
  
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• Pilsner turns to classic Czech design to educate drinkers on taste

  13-07-2016 14:36
  SABMiller has turned to classic Czech design emphasis to beer lovers, the benefits of drinking its Pilsner Urquell unpasteurised Tankovna beer.
  Created by UK design agency Purple Creative, the posters are aimed at both bartenders and consumers and have been created to sit at point of sale to catch attention. 
  The series of posters have been designed in an artistic Czech retro style and were inspired by 1920-30s matchboxes, and both retain heritage but with a modern twist
  
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• 5 takeaways from #SMBuzzChat on podcasting

  13-07-2016 14:26
  Podcasting has returned in its final form; gone (in theory) are the days of droning individuals talking solus into a microphone.
  This final form is better produced, aimed at a new generation of storytellers whilst also being brave in the topics covered. Take the latest 'Reply All' episodes that strayed away from it’s typical story of the week about interesting internet facts to focus on a four-part true-crime series. It’s not just story-based podcasts that are having a boom; knowledg
  
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• 'The superhumans' return in Channel 4's Paralympic sequel

  13-07-2016 14:17
  
  Channel 4 is launching a follow-up to its Cannes Grand Prix-winning "Meet the superhumans" campaign for the 2012 Paralympic Games with an ad featuring 120 people with disabilities.
  
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• ‘You just need to focus on the customer’: New Kinetic Social CEO Matt Gilbert on his new role, vision

  13-07-2016 14:00
  Social marketing services and technology company Kinetic Social has announced the appointment of Matt Gilbert, a long-tenured digital leader, as CEO. The New York-based company also added Gilbert to their board of directors.
  Most recently, Gilbert was the SVP and general manager of the loyalty solutions group for Merkle, a position he gained after the company acquired 500friends, a company that he founded in 2011. He will work out Kinetic’s office in San Francisco.
  “The board was ver
  
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• New Balance signs first ever Premier League goalkeeper in Kasper Schmeichel

  13-07-2016 14:00
  New Balance has signed Leicester City goalkeeper Kasper Schmeichel as its new brand ambassador.
  The Premier League winning player will now wear the latest New Balance Furon boots alongside the new Bright Cherry Furon goalkeeper gloves, for the 2016/17 season.
  The deal marks the first time that the US brand has partnered with a Premier League goalkeeper, however the 29 year-old will go down in history as one of the most important players in the team that shocked the world when it won the Premier
  
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• This Boy Can: Brands, gender and the new masculinity

  13-07-2016 13:20
  A growing global ‘boy crisis’ suggests that we could be, in fact, empowering the wrong sex. Of course, women are woefully under-represented in boardrooms and certain walks of life, with casual sexism and unconscious bias still endemic, but the difference is that we are all now familiar with the narrative around tackling these issues, thanks in no small part to groundbreaking campaigns such as ‘Like A Girl’ by Always, Sport England’s ‘This Girl Can’ and D
  
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• Red Sofa London: Digital Designer - Surbiton - £23,000 - £35,000

  13-07-2016 13:06
  
  £23000 - £35000 per annum:Red Sofa London:
  Digital Designer - Surbiton - £23,000 - £35,000A leading agency seeks a talented digital designer to join their studio in Surbiton.
  Surbiton
  
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• Fifa agrees terms with Dalian Wanda Group to form new international tournament

  13-07-2016 13:02
  The Dalian Wanda Group has struck a deal with Fifa to host a new international football tournament in China which will feature some of the sport’s top national teams from Europe and the Americas.
  The inaugural edition of the China Cup will take place next year from 9-16 January and will be held in Nanning in the country’s southern Guangxi region. The competition will initially feature four teams, including China, before gradually expanding to eight.
  The creation of the tournamen
  
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• Brexit to send ad market sliding, IPA report warns

  13-07-2016 12:42
  
  Britain's ad industry is facing two years of decline in the wake of the Brexit vote, according to the IPA Bellwether Report, which has slashed its growth forecasts for 2016 and 2017.
  
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• IPA and ISBA reject call for new pitch rules

  13-07-2016 12:30
  
  Trade bodies have rejected ad agency calls for a new code of practice for new-business pitches.
  
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• Marketers making far fewer agency hires, AAR finds

  13-07-2016 12:25
  
  The total number of completed new-business pitches in the first half of 2016 dropped by 11.7% compared with the same period last year.
  
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• Cab Guru bids to be next big thing in getting Londoners home from the pub

  13-07-2016 12:25
  
  Taxi comparison app Cab Guru is the latest to make a grab for London's lucrative ride-provision market, launching an out of home campaign across the capital.
  
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• The Pokemon Go phenomenon paves the way for virtual experiences to thrive in the real world – if we're creative enough

  13-07-2016 12:22
  As I escalated the gentle nudge into a violent kick to get my 14-year-old out of bed this morning on just the second day of a long summer holiday, the appeal of him interacting with the real world through a game rather than from the virtual world of a couch was appealing to this working mother.
  Real-world integration in gaming is proving to be absorbing and addictive – and in the case of Pokemon Go, dangerously so. There is some evidence that people have endangered their lives chasing Poke
  
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• Is UK sports sponsorship too xenophobic?

  13-07-2016 12:10
  Sponsorship is at risk of becoming too entwined with the xenophobic culture that underpins Europe’s biggest sports, and marketers should look to the US for ways to offset that tribalism with high-impact cultural flashpoints, according to sports marketing experts.
  From Carlsberg’s patriotic rebranding of 19 pubs throughout England to an ad for Mars showing an armada of English fans crossing the channel to France as if they were invading the country, advertisers tapped national pride t
  
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