Marketing news

• Marketing Moment 101: Oreo wins the Super Bowl with ‘dunk in the dark’ tweet

  10-07-2016 16:13
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today we feature Oreo’s ‘You Can Still Dunk In The Dark’ tweet from Super Bowl XLVII as our marketing moment since it has been cited by many in the industry as one of the best real-time marketing efforts to date.
  During the 2013 Super Bowl, Oreo capitalized on the massive power outage inside of the Mercedes-Benz
  
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• Beyond The Book: Senior Account Director / Account Director

  10-07-2016 16:01
  
  £45000.00 - £50000.00 per annum:Beyond The Book:
  A Senior, or very experienced Account Director is sought at a highly respected, award-winning integrated marketing agency in the West Midlands.
  Birmingham
  
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• Athletics sponsors face another doping scandal ahead of Olympics

  10-07-2016 13:42
  Two Kenyan doctors have said that they supplied banned performance-enhancing drugs to British athletes, claims that add to the doping scandal sweeping the sport and could potentially see yet more sponsors reconsider contracts ahead of the Olympics.
  An investigation by The Sunday Times into reports of doping in and around the British team’s high-altitude base in Kenya saw the medics secretly filmed by undercover journalists.
  The medics claim they treated at least four Britons as well a
  
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• The Machinations of Wimbledon: How IBM delivers real-time data to Tennis fans

  10-07-2016 13:26
  Tennis is a complex battle of fitness, skills and judgement and nowhere is that ever more evident than during the final of a grand slam tournament such as Wimbledon.
  What TV audiences tend to overlook is the analysis of the performances of those on the court, returning serves of over 130 miles per hour instantly. IBM has long been tasked with such endeavor and this week I was lucky enough to have a sneak peak as to the work that takes place from the technology giant. 
  When ta
  
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• Marie Colvin family sues Syria for journalist’s murder

  10-07-2016 13:12
  The family of Marie Colvin has filed a lawsuit in which it claims the journalist was targeted and killed by the Syrian government in an attempt to silence her reporting.
  US-born Colvin, a correspondent for The Sunday Times, was killed in the city of Homs in 2012. 
  The Colvin family say in the wrongful-death lawsuit that Syrian officials deliberately launched a rocket attack on the makeshift broadcast studio, which they were able to target by tracing the satellite phone she was using.
  Accord
  
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• Coke boss renews call for sugar tax to be dropped after Brexit vote

  10-07-2016 12:51
  Coca-Cola’s UK boss Jon Woods has renewed calls for the sugar tax to be dropped, saying after the Brexit vote government should be doing removing “red tape and bureaucracy.”
  The levy on the sugary drinks was confirmed earlier this year, although it won’t be imposed until 2018.
  However, Coke – along with other soft-drink makers – have contested the decision in the past that it’s "discriminatory" because it will not hit other liquids with a similar sugar c
  
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• Disney reveals bank of 400 emojis

  10-07-2016 11:33
  Disney has unveiled some 400 themed emojis inspired by its films from across the decades, including Alice in Wonderland, The Little Mermaid, Aladdin and Lilo and Stitch.
  Disney Games released a trailer on YouTube this week which shows that for users to collect the emojis they’ll first have to play a game called "Disney Emoji Blitz."
  "Collect and play with hundreds of Disney and Pixar emojis like never before in an exciting matching game! Play fast-paced rounds of match-3 to earn prizes, c
  
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• Sir Cliff Richard plans to sue BBC for live broadcast of house raid

  10-07-2016 11:17
  Sir Cliff Richard plans to sue the BBC and South Yorkshire Police in a £1m lawsuit over the live broadcast of a raid on his home, it has been revealed. 
  In August 2014 the South Yorkshire Police admitted it "worked with" the BBC before searching the singer’s home over an allegation of child abuse. 
  At the time it said: "Since the search took place a number of people have contacted the police to provide information and we must acknowledge that the media played a part in that
  
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• Neko London: Creative Designer

  10-07-2016 02:00
  
  Up to £32,000 p/a + bens:Neko London:
  We are looking for an experienced 2D and 3D Designer to join a full service live experiential agency!
  London (Central), London (Greater)
  
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• Live Recruitment: PROJECT MANAGER - MARKETING

  10-07-2016 02:00
  
  £25000 - £30000 per annum:Live Recruitment:
  RMG14920 - We are working at a leading fully integrated marketing agency in the West Midlands who are looking for a Project Manager to join their team.
  Warwickshire, Leamington Spa
  
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• Ann Sharman Recruitment: Account Manager - Brand & Communications Agency

  10-07-2016 02:00
  
  £30,000 to £35,000 + bens.:Ann Sharman Recruitment:
  Fabulous opportunity for a charming & driven Account Manager to work across an integrated mix of brand & communications for independent brand agency.
  London (Central), London (Greater)
  
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• Nakama: Account Manager - 6 month, FTC

  10-07-2016 01:42
  
  Up to £32,000 - 6 month FTC:Nakama:
  Nakama London are now recruiting for a creative integrated agency and are looking for an Account Manager to work across an international FMCG accou...
  London (Greater)
  
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