Marketing news

• Marketing Moment 99: 20th Century Fox buys first sponsored lens on Snapchat to promote Peanuts Movie

  08-07-2016 20:53
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment is the first-ever sponsored lens on Snapchat, which was purchased last year by 20th Century Fox to promote the Peanuts Movie.
  The Halloween-themed lens featured characters Snoopy & Woodstock and let users virtually inhale candy corn into their mouth. Aside from the lens, two sponsored Snapchat filter
  
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• VML, AKQA and R/GA take home Grand Clios at Clio Sports Awards

  08-07-2016 19:52
  Agencies including VML, R/GA and AKQA received Grand Clios at the third annual Clio Sports Awards in New York City on 7 July, an event that honors the best in sports marketing and advertising.
  Kansas City-based VML won a Grand Clio in the social media category for the Super Bowl Dunk Snapchat lens it created earlier this year, which let users virtually dunk a cooler of Gatorade on their head. AKQA won in the events & experiential category for an experience it created last year for Nike&rsquo
  
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• The day that Facebook Live changed citizen journalism

  08-07-2016 18:31
  The cultural fallout from Philando Castile’s death being streamed live on Facebook after he was shot by a police officer marks a turning point in citizen journalism’s parity with news broadcasters in the mind of the viewer.
  As a consequence of that, the world now knows Diamond Reynolds. Castile’s girlfriend, who shared with millions the harrowing scene in which her partner dies next to her as she bravely reports in real-time her exchange with the cops that fired the shots.
  &ldq
  
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• Pitch Consultants: Account Manager | Design | Print | Digital | Bristol | £25-30k

  08-07-2016 18:20
  
  £25000.00 - £30000.00 per annum + Benefits:Pitch Consultants:
  A fantastic opportunity has arisen within a leading independent design agency in a desirable part of Bristol. If you are an Account Manager looking for an exciting opportunity then look no further.
  Bristol
  
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• Nike's Ronaldo ad dominates Euro 2016 ad battle while Adidas is left trailing

  08-07-2016 18:16
  Nike’s ‘The Switch’ ad featuring Cristiano Ronaldo has emerged as the most shared ad of Euro 2016, according to new data from Unruly.
  The six minute long film showing the Real Madrid star magically swapping places with an English teenager has been by far the most shared ad of the tournament, dominating Adidas’ ‘First Never Follows’ ad which stars home nation favourite Paul Pogba.
  The video ad tech company placed it atop its top 10 list with 335,618 shares sinc
  
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• News UK launches film magazine Popcorn to support launch of Sky Cinema

  08-07-2016 18:09
  To support the launch of Sky Cinema, the broadcaster's new brand for its movies in the UK and Ireland, News UK has created a film magazine that will act as a pull-out from its Sun newspaper with promotion for the new hub woven throughout.
  The magazine, dubbed Popcorn, will be published monthly as a pull-out from the paper, starting on Saturday 16th July. Sky Cinema will act as lead sponsor of the magazine, with promotions including front cover branding, display advertising and sponsored editoria
  
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• That Lot hires Simon Cooper to lead the agency’s Snapchat offering

  08-07-2016 17:41
  Social creative agency That Lot has hired Simon Cooper to oversee the agency’s Snapchat offering.
  Formerly a digital producer for BBC Radio 1 and 1Xtra, Copper has spent the last two years experimenting with Snapchat from its beginnings as a youth outreach vehicle to its new status as a social behemoth and ‘must have’ for brands.
  Cooper will be working with creative directors David Levin and David Schneider to build presences and social experiences for their current client base
  
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• Don't judge print: It's not dead yet

  08-07-2016 17:30
  How am I going to survive judging work that doesn’t move and can’t be interacted with? While honored to be selected as a juror, that’s what I thought when I was invited to judge this year’s Cannes Lions Print & Publishing category.
  I won’t lie, my expectations were low. And then I learned there were 10 percent fewer entries than last year in the category — further convincing me that I’d be judging a dying category and medium. I prepared myself to tak
  
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• Red Sofa London: Account Director/Senior Account Director

  08-07-2016 17:07
  
  £50000 - £60000 per annum:Red Sofa London:
  Part of a famous advertising Network, this full service creative agency renowned for shopper and retail
  expertise working with a multitude of brands including across fashion, FMCG, drinks, telcos and entertainment.
  London
  
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• Instagram talks TV, reaching 500 million users and what comes next

  08-07-2016 17:04
  
  Squires joined Instagram in 2013 having previously spent four years working at Facebook. He is responsible for its ad product, including coming up with new formats, improving its targeting and working closely with brands.
  In Cannes Lions this year, Instagram placed the focus on its growth and how it is helping its 200,000 active advertisers use the product. Alongside revealing the new audience mileston, it also revealed new tools for small businesses including business profiles and organic insig
  
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• Michael Page Digital: Online Conversion Executive

  08-07-2016 17:02
  
  £23000 - £25000 per annum + Benefits:Michael Page Digital:
  A This leisure and tourism business (based in North Yorkshire) are looking for an Online Conversion Executive to join their exciting business.
  York
  
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• People on the Move: Hires at departures at Twitter, Sky News, 4As and more

  08-07-2016 17:00
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves below.
  Twitter
  Twitter has recruited Facebook’s former chief technology officer Bret Taylor (pictured) to its board with immediate effect as it seeks to broaden its management team.
  Taylor, who currently serves as chief executive of start-up Quip, was appointed as Facebook chief technology officer back in the wake of its acquisition of FriendF
  
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• Dalian Wanda's rival competition to Uefa Champions League a 'realistic prospect'

  08-07-2016 16:34
  China’s richest man and head of the Dalian Wanda Group, Wang Jianlin, is pushing forward with plans to form a breakaway tournament to the Uefa Champions League with the promise of more money for competing clubs.
  The property and entertainment conglomerate group run by Jianlin has confirmed that it is in talks with some of the sport’s top leagues over the creation of a new competition that would offer more places to Europe’s biggest clubs while also providing a huge boost in rev
  
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• Give me some space: iFour’s Claire Passos on the ‘digital minimalism’ trend

  08-07-2016 16:29
  Facebook, e-mail, Snapchat, ad, Twitter, text, Pinterest, Whatsap, Instagram – is there even time to breathe any more? Apparently we all need a little more air these days and savvy marketers are looking to create space in the crowded marketplace.
  When Harry Gordon Selfridge opened his Oxford Street department store back in 1909 he installed a Silence Room. It was a space where busy shoppers could ‘retire from the whirl of bargains and the build up of energy’. 
  Hold that th
  
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• Colle + McVoy’s new ECD Laura Fegley talks freelancing, diversity and leaving New York

  08-07-2016 16:20
  After spending more than 20 years in New York working at some of the city’s biggest agencies, Laura Fegley recently left her role as executive creative director of BBH NY to take up the same position at Minneapolis agency Colle + McVoy.
  While at BBH NY, Fegley oversaw the global Vaseline business and was named one of “The 36 Most Creative Women In Advertising” by Business Insider. Throughout her career, she has freelanced at a number of difference agencies and has held creative
  
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• Coca-Cola’s UK marketing boss on ditching sugar and staying at the ‘forefront of marketing’

  08-07-2016 15:55
  
  Summer is an important time for any soft drinks brand, and Coca-Cola knows this well. Sponsoring tournaments such as the Euro EUFA Cup and the Rio Olympics give the fizzy drinks brand an opportunity to have its time in the sun, while new product launches can highlight its social mission to get consumers to make healthier choices to an engaged global audience.
  Earlier this week, Coca-Cola launched its new Coca-Cola Zero Sugar product as part of a £10m campaign, accompanied by the strapline
  
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• Macaulay Culkin not so Home Alone anymore, sharing an afternoon with the Compare the Market meerkats

  08-07-2016 15:51
  Macaulay Culkin has joined the Compare the Market meerkat family in a humorous UK TV slot.
  Meerkats Aleksandr and Sergei share an RV roadtrip with Culkin, building upon previous ads in the series featuring Nicole Kidman and Arnold Schwarzenegger.The pair express shock that Culkin is no longer an eight year old, they go through with their planned trip to the fairground and movies, with an unimpressed 35-year-old man, promoting Meerkat Movie's 2-4-1 cinema ticket offer.
  Orlov said: “During r
  
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• London’s Oxford Street targets £6bn in annual sales by 2020 as it repositions its brand

  08-07-2016 15:29
  
  The New West End Company, which manages Oxford Street’s three miles of shopping, has appointed agency Wasserman as it aims to widen its sponsorship strategy. It is also making the ‘First Seen on Oxford Street’ messaging more prominent to flag up exclusive experiences.
  Currently, Oxford Street generates around £5bn a year in sales. But with the introduction of Crossrail’s Queen Elizabeth line in 2018, counties such as Berkshire, Buckinghamshire and Essex will be give
  
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• One Black Bear unveils new management team following merger with sister Shadow Giants

  08-07-2016 15:24
  Creative agency One Black Bear has relaunched with a refreshed proposition and a new management team in place, following the integration of its sister social media agency Shadow Giants.
  Founded in 2003 by business partners and creative duo Jon Harrison and Richard Elwell, the merger will see the social media agency rebrand under the One Black Bear name. The new look agency now has a 24-strong team of creatives, strategists, content producers, digital and social specialists.
  In direct response to
  
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• The seven ages of mobile: millennials’ social shift pushes video use to the phone

  08-07-2016 14:50
  Italians are the most regular mobile video users with nearly 40% watching video on a mobile phone at least weekly. Americans (32%) and Spanish (30%) are a not-so-close second whereas across other major European markets, an average of just 17% of people regularly watch video on their mobile phones.
  The stark differences are reflective not just of cultural identity, but of a noticeable arc in behaviour with regard to device and video consumption patterns through the age groups. While it’s be
  
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• EMR | Specialist Marketing Recruitment: Marketing Communications Manager

  08-07-2016 14:28
  
  £45000 - £50000 per annum + £5,000 car allowance:EMR | Specialist Marketing Recruitment:
  A leading consumer durables business, is currently recruiting for a Marketing Communications Manager to join their team on a 9 - 12 month contract.
  Hayes
  
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• How to deliver exceptional experiences and your best competitive advantage

  08-07-2016 14:25
  With so much brand choice available, customers need a differentiator, a reason to buy in and keep coming back. Today, that differentiator is brand experience. Customers are demanding consistently positive interactions with their brands and if they don’t feel that connection they’ll look elsewhere. In the words of Forrester’s Laura Ramos: “Exceptional experiences are now your best competitive advantage.”
  ‘Brand’ is now defined by the customer journey. So
  
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• Coca-Cola doesn’t want Coke Zero Sugar to become the new Coke but it’s banking on it to boost sales

  08-07-2016 14:16
  The launch of a £10m marketing blitz, marking Coca-Cola’s biggest investment in a product launch in a decade, might make you think the drinks business wants to make Coke Zero Sugar the ‘new’ Coke, but the company insists the move is about using the sugar-free drink to drive growth.
  Coke Zero Sugar got a makeover earlier this week to taste more like original variant, and make its sugar free credentials more explicit as consumers increasingly turn away from fizzy drinks in
  
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• Tottenham Hotspur becomes first Premier League club to use Facebook Live for new kit reveal

  08-07-2016 13:58
  Tottenham Hotspur have become the first Premier League club to use Facebook Live to launch their new home kit for the upcoming 2016/17 season.
  The live stream unveiled the new Under Armour kits at the club’s training centre in Enfield before the players begun their training and featured Christian Eriksen, Victor Wanyama, Michel Vorm and Kieran Trippier.
  The decision to use Facebook Live for the unveiling represents a first for the Premier League club and is likely to become an increasingly
  
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• The New European’s launch editor on bucking the trend in traditional media by rejecting antiquated political lines

  08-07-2016 13:58
  Archant’s ‘pop-up’ newspaper ‘the New European’ hit newsstands today (8 July) and has seen the publisher seize the opportunity to fill a ‘Remain coverage gap’ by cutting through in what it calls the ‘failure of traditional newspapers to inform the public on the EU election’.
  The launch of the newspaper comes at a time when many consumers are turned off by the ‘propaganda-style’ reporting around the state of the European Union
  
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• The New European review: Britain's newest newspaper was conceived in just nine days – but how long will it last?

  08-07-2016 13:41
  Something of a nine-day wonder (conceived, designed and printed in just nine days), The New European is the UK's first serious attempt at a pop-up newspaper and one born out of the UK's momentous Brexit vote.
  With an initial print run of 200,000 (bigger than the Guardian) and priced at a hefty two quid, today's launch will be watched closely by other publishers intrigued over whether the British public is a ripe target for the pop-up concept.
  Publisher Archant, whose stable of relatively success
  
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• Daily Mail pays Lord Sugar £20,000 in compensation for calling him a 'spiv'

  08-07-2016 13:07
  The Daily Mail has paid Lord Sugar £20,000 in compensation after calling him a “spiv” in the headline of an article.
  The Apprentice star said he would donate the money to Great Ormond Street Hospital Children’s Charity in London.
  On his Twitter account Lord Sugar posted a picture of himself Twitter holding a giant cheque “signed” by the Mail’s editor, Paul Dacre.The scum @DailyMailUK now humiliated had to pay me 20k for calling me a spiv. I will don
  
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• 10 things every brand should do in a crisis, and why Tesla is still getting it so badly wrong

  08-07-2016 12:51
  On 16 May someone tragically died in a car accident involving a Tesla car.
  It was the first time there'd been a fatality involving a self-driving car on autopilot.
  Unfortunately, it was sadly predictable and only a matter of time.
  The fact that the company involved was so poorly prepared for this inevitable crisis is not only shocking, but a stark reminder of why PR teams need to act as the conscience of a business before, during and after events like this.
  Your reputation as a brand is for
  
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• A&E Networks picks IP Network for EMEA ad sales

  08-07-2016 12:42 via campaignlive.co.uk
  
  A&E Networks has entered into a new ad sales partnership with IP Network, the international TV sales house within RTL Group, for its channels across EMEA.
  
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• WEBINAR: Peter Czapp discusses the inside track for your agency

  08-07-2016 12:40
  The inside track for agencies on getting paid
  Managing cashflow is perhaps the single biggest challenge facing any growing business and marketing agencies are no different.
  While there are some excellent client companies out there who pay debtors within two days of receiving an agency invoice, on average most clients pay within 41 days, while slow payers can take up to 95 days. All it takes is a couple of clients to not pay on time to take agencies down. Many companies have gone bust simply by b
  
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• Snapchat subjected to class-action lawsuit over 'inappropriate' content posted on Discover

  08-07-2016 12:28
  Snapchat has been subjected to a class-action lawsuit over content posted on its Discover section which may be inappropriate for younger users.
  The Discover feature, which hosts branded content from partner publishers including the Daily Mail, Buzzfeed and Vice, has been a huge revenue stream for Snapchat, however some of the content has landed the social media giant in trouble due to the adult nature of the articles which are promoted to users of all ages.
  One example is a recent article from C
  
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• Iceland warms to creative agency Whippet

  08-07-2016 12:24
  Frozen food retailer Iceland has appointed creative consultancy Whippet to develop new in-store communications for its future stores.
  Whippet, specialists in retail strategy, communications and design, won the account following a competitive pitch.
  Neil Hayes, merchandising and format development director at Iceland, said: “We were thoroughly impressed with Whippet’s ideas and approach. Their understanding of the supermarket environment and expertise in customer journey and communica
  
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• Falling pound may level the playing field for UK's smaller agencies

  08-07-2016 12:16
  While a volatile economy casts a dark cloud over the prospects of the advertising sector post-Brexit vote, for some of the smaller and independent agencies a sliding sterling contains a silver lining.
  The immediate benefit of a weak pound is making certain marketing services cheaper and therefore more competitive to overseas advertisers. With the pound plunging to a 31-year low against the dollar as it hovers at a three-year low against the euro, agency bosses are torn between whether to push fo
  
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• Snapchat, emotive causes and higher purpose top themes at D&AD New Blood awards

  08-07-2016 12:05
  The winners of this year's D&AD New Blood awards were announced last night with emotive causes, higher purpose and Snapchat featuring highly in projects. 
  Entries came from 58 different countries, and the power of ‘creativity for good’ continued to be a strong motivator, with many campaigns focusing on world-changing creative ideas, resulting in four White Pencil (D&AD's award for marketing as a force for good) wins across four different briefs.
  Brands including Joh
  
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• Gemini People: Mid-Weight Designer

  08-07-2016 11:59
  
  £35000 - £36000 per annum:Gemini People:
  THE OPPORTUNITY* Looking for an experienced, mid-weight, through the line designer for a top global agency
  * You will be working on both above the line and below the line medias
  * The agency produces some fantastic work for a wide range of client
  London
  
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• Gemini People: Junior Creative Artworker

  08-07-2016 11:59
  
  £22000.00 - £25000.00 per annum:Gemini People:
  THE OPPORTUNITY* Joining an awesome Integrated Agency in their North/Central London Studio working with huge clients within the Commercial Industry
  * Working directly with the Creative Services Manager and Senior Creative Artworker on a wide v
  North London
  
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• Snapchat for advertising: it's good, but it's not great

  08-07-2016 11:40
  It’s been a punchy couple of weeks for Snapchat.
  It announced that there are 10 million daily users in the UK.
  And this was followed by the Wall Street Journal claiming: “Snapchat’s Teen Fans Wince as App Catches On With Their Folks”, with one in six American users over 35 years old.
  Really? Is Snapchat really growing so fast that it’s gaining on Facebook?
  And following the Facebook pattern of growing fast among the young, and then into the middle-aged mainstream, i
  
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• How Virgin Active is redesigning the cycling experience to beat off competitors

  08-07-2016 11:37
  Virgin Active has launched a bespoke team-based spinning experience called The Pack that uses gamification to differentiate itself from boutique cycling classes that are growing in popularity.
  The experience, created by Wolff Olins, works by dividing each class into three teams – the yellows, pinks and blues, or ‘Packs’, who go head-to-head in a series of challenges focused on speed, stamina and strength. Each person’s bike data is tracked in real time and onscreen graphi
  
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• Nissan lays claim to be the first automotive brand to sell a car on Twitter

  08-07-2016 11:23
  Nissan has become the first automotive brand in Europe to sell a car over Twitter after responding to a challenge on the social media platform from a prospective customer.
  Twitter user Raul Escolano (@escolano) used the hashtag #compraruncocheportwitter ("Buy a car on Twitter") to call on car makers across Spain to sell him a car using only social media.
  Antamotor, a Nissan dealer in the Spanish city of A Coruña, responded via Periscope, using the Twitter-owned video stream
  
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• Vox Pop: Is there light in the darkness of Brexit?

  08-07-2016 11:14
  The future’s bright. Or is it? Doom and gloom has spread across the media industry, with predictions of declining advertising spend projecting shadows on the industry’s outlook. Recent research by Enders Analysts reveals 2016 to be a ‘wretched’ year for UK news publishes and predicted a 15 per cent decline of print display advertising, a figure the company assumes will be replicated in 2017. In  light of this negativity and despair, the Drum Network asks its members,
  
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• Student launches fundraising appeal to kick-start her advertising career

  08-07-2016 11:14 via campaignlive.co.uk
  
  An aspiring ad industry creative is appealing for help to achieve her dream of gaining a place at School of Communication Arts.
  
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• Twitter reveals insights from best brand campaigns of #EURO2016

  08-07-2016 11:08 via campaignlive.co.uk
  
  Twitter's director of brand strategy reveals the best Euro 2016 campaigns on the platform.
  
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• Twitter reveals insights from best brand campaigns of Euro 2016

  08-07-2016 11:08 via campaignlive.co.uk
  
  Twitter's director of brand strategy reveals the best Euro 2016 campaigns on the platform.
  
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• Secret Marketer: By teaching your craft, you can learn just as much as your students

  08-07-2016 11:03
  
  George Bernard Shaw’s play Man and Superman contains the phrase: “He who can, does. He who cannot, teaches.” For years I thought this was true. There is a notion that anybody who teaches has never implemented anything; that is, not done the very thing they’re teaching. While this might be true of some of my lecturers, who understood theory but never got around to its application, it is unlikely to be true for the hands-on readers of Marketing Week.
  Over the past few years
  
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• Nigel Wright Recruitment: Senior Brand Manager/Brand General Manager

  08-07-2016 10:54
  
  Competitive + Strong Package:Nigel Wright Recruitment:
  My client are a household name retailer and a high profile brand owner in the UK and internationally. At a key stage of their development and ownership they are seeking a commercial and innovative marketer with the ability to oversee one of their most sig
  East Midlands
  
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• Nigel Wright Recruitment: Head of Digital

  08-07-2016 10:54
  
  Competitive + package:Nigel Wright Recruitment:
  My client are a leading supplier of bathroom and kitchen products, selling a full range of bathroom products via plumbing merchants, DIY stores and retail bathroom showrooms.The organisation has gone through a transformative period of change since theWest Midlands
  
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• Dating app Bumble expands into business networking

  08-07-2016 10:46
  Mobile dating app Bumble has expanded into a professional networking platform after adding a new section called BumbleBizz.
  The changes incorporate the swiping system often used on dating apps such as Tinder and Bumble and will allow users interested in building business connections to see potential matches.
  In what appears to be a more causal alternative to LinkedIn, BumbleBizz will show more job-tailored profiles and will look to match up people who may work in the same professional circl
  
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• Mr. Robot utilises Facebook Live for season two promotional efforts

  08-07-2016 10:24
  Popular USA Network show Mr. Robot is centering its promotional efforts for its second season on Facebook Live, generating huge hype ahead of the premiere on 13 July.
  In a Facebook Live video posted last night (7 July), a masked member of fsociety - the hacker group led by mysterious Mr. Robot - provides details of the cliff hanger which fans have been debating since the end of season one.
  The mystery stems from the ninth episode of the series when lucky freedom hacker Elliot met up with mu
  
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• Omnicom Media Group names Ranga Somanathan as Singapore and Malaysia CEO

  08-07-2016 10:15
  Omnicom Media Group (OMG) has appointed a new chief executive for its Singapore and Malaysia operations, looking after agencies OMD and PHD.
  Ranga Somanathan has joined the group from Starcom Mediavest Group where he was chief operating office of SEA and head of global network clients for the region.
  The role was originally shared by separate chief executives for each country. He replaces Sony Wong in Singapore, who is taking an early retirement and Andreas Vogiatzakis departs from the Malaysia
  
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• Diesel puts responsive web design to the test using a contortionist

  08-07-2016 10:00
  Diesel jeans has matched online and offline creativity by pairing a contortionist with responsive web design to prove how flexible its jeans are.
  To promote its Jogg Jeans product, a pair of jeans apparently so comfortable that you can do any type of movement in them, it used a contortionist to model in the look book.
  Taking this online, it’s created an experience whereby the contortionist adapts in shape to however the browser is changed.
   
   
  The literal take on responsive desig
  
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