Marketing news

• Hershey’s Take5 recently “remixed” Uber by picking up riders in dump trucks, convertibles & other unexpected cars

  07-07-2016 20:57
  Earlier this year, Hershey decided to relaunch its Take5 bar in an effort to generate some buzz around what the company has dubbed “the greatest candy bar you’ve never heard of.”
  While Take5 has developed a “cult-like following that’s driven the bar’s 10 percent growth over the last three years even without any marketing support,” according to Hershey, the brand recently partnered with marketing students to create new packaging in the hopes of making the
  
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• The Mill strikes exactly the right tone in new work for Fireflies West Tour ride

  07-07-2016 19:36
  It's not every day that a group of “experienced” advertising and creative people can be moved to tears. Most are familiar with tradecraft when it comes to getting the waterworks going. However, the work that was previewed for a select group at the annual Fireflies West rally wasn’t just a film — it was an expression of The Fireflies Tour mission, that all in attendance understood: “For those who suffer, we ride.”
  In its shortest form, The Fireflies Tour starte
  
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• Carlsberg Breathalyzela, ITV/IKEA nudity & Kingsley resignation: John's Weird Week

  07-07-2016 18:46
  Welcome to John’s Weird Week, here we cover the weirdest happenings in the marketing, advertising and media space.
  1. First, Carlsberg built the Breathalyzela, a cross between the vuvuzela and a breathalyser. 
  2. ITV's Love Island and Ikea China both had very separate issues with nudity...
  3. The man who plays Partick Thistle's Kingsley has quit - sparking a flood of entries from fans.
  Additionally, catch up with last week’s episode – if you’ve fallen behind. Jo
  
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• Michael Page Digital: UX & Optimisation Executive

  07-07-2016 18:42
  
  £23000 - £28000 per annum:Michael Page Digital:
  This UX & Optimisation Executive role is a fantastic role for anyone whom is looking to develop their career within a large scale international retail group in Greater Manchester.
  Greater Manchester
  
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• Why your brand should hire a chief science officer

  07-07-2016 18:27
  The C-suite is getting a lot bigger these days. After the chief executive and the finance chief, now add chief innovation officers, chief information officers, chief content officers and chief revenue officers.
  The creation of these senior-level new roles are a response to demand produced by new disciplines, challenges and business opportunities. So it’s no surprise that we are also witnessing the emergence of the chief science officer.
  The chief science officer, or CSO, used to be a role
  
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• Government launches drive to have more women in UK boardrooms following slowdown in growth

  07-07-2016 18:22
  The government is backing a campaign to increase female representation in business leadership positions after figures in the new 2016 Female FTSE Board Report revealed progress has slowed in developing a talent pipeline.
  The latest initiative is calling on FTSE 350 companies to have 33 per cent women on boards by 2020 and will build on an earlier review by Lord Davies which saw the numbers of females on FTSE 100 boards up from 12.5 per cent to 26 per cent.
  The 2016 Female FTSE Board Report has b
  
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• Coca-Cola: ‘Coke Zero Sugar will reinvigorate the category but won’t kill Coke Life’

  07-07-2016 18:03
  
  The campaign, which is accompanied by the strapline ‘tastes more like Coke and looks more like Coke’, was unveiled earlier this week. It marks the company’s biggest marketing investment in a new product launch in a decade.
  It marks the next step in the company’s strategy as it aims to move from “offering choice to shaping choice” and help consumers reduce their sugar consumption by actively encouraging more people to choose a no-sugar option.
  Coca-Cola origina
  
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• The Martin Agency’s New York ECD James Robinson talks what it takes to be a great creative

  07-07-2016 18:00
  The Drum recently caught up with James Robinson, executive creative director at The Martin Agency in New York, to find out what he thinks it takes to be a great creative. Robinson joined the agency last summer as its first New York executive creative director after stints at TwoFifteenMcCann and Venables Bell & Partners.
  For Robinson, a great creative is somebody who “knows the rules of advertising but really is in the game to sort of break them.”
  “It does mean that you hav
  
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• Brand Recruitment: Social Media Executive - 12 month contract

  07-07-2016 17:59
  
  £25000 per annum:Brand Recruitment:
  Social Media Executive - 12 month contract, Cambridge -
  This is a fantastic opportunity for an experienced social media professional to join an international
  Cambridge
  
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• Clients and agencies slam flaws in the pitching process

  07-07-2016 17:55
  
  ‘Team Client’ (left) and ‘Team Agency’ face off at Oystercatchers’ Future of Pitching eventBrands and agencies lack effective communication during pitches, leading to frustration on both sides and missed opportunities, an industry panel suggests.
  At an event last night (6 July) hosted by Oystercatchers, the marketing consulting firm, two teams of around a dozen people each – one representing clients, the other agencies – faced off to debate the future of
  
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• Brand Recruitment: Senior Data Planner

  07-07-2016 17:49
  
  £40000 per annum + benefits:Brand Recruitment:
  Senior Data Planner, Dunstable -Our client who is a global conglomerate and unrivalled market leader is looking for a Senior Data Planner
  Dunstable
  
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• Better Placed Recruitment: Account Executive / Senior Account Executive

  07-07-2016 17:25
  
  £20000 - £22000 per annum:Better Placed Recruitment:
  We have an exceptional opportunity for an experienced Account Executive or Senior Account Executive to join a multi-award winning Marketing agency based in Manchester City Centre.
  Manchester
  
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• Sky Sports brings Nissan and bet365 on board as sponsors for new Premier League season

  07-07-2016 17:14
  Sky Sports has announced bet365 and Nissan as the new sponsors for its Premier League coverage over the next three seasons.
  Each company will sponsor different programming and match days on Sky Sports which has now introduced ‘Friday Night Football’ as part of its 126 live fixtures.
  Bet365 will be the exclusive sponsor of Sky Sports’ Monday Night Football programme as well as the new Friday night fixtures.
  Nissan meanwhile will sponsor the weekend coverage of the Premier League
  
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• Lastminute.com advertising chief says people won’t stop travelling in Europe following Brexit

  07-07-2016 17:13
  
  In recent weeks there have been many post-Brexit fears among the travel industry, following easyJet’s statement that revenues per seat in the second half of 2016 will be “at least” 5% lower than last year and British Airways owner IAG’s profit warning, issued after its share price fell 19% to 425.6p.
  However, travel company Lastminute.com does not appear to share these worries, with its new business ‘The Travel People’ aiming to assist brands in and out of the
  
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• Lastminute.com ad chief says Brexit will not impact level of Brits travelling through Europe

  07-07-2016 17:13
  
  In recent weeks there have been many post-Brexit fears among the travel industry, following easyJet’s statement that revenues per seat in the second half of 2016 will be “at least” 5% lower than last year and British Airways owner IAG’s profit warning, issued after its share price fell 19% to 425.6p.
  However, Lastminute.com Group does not appear to share these worries, with its new business ‘The Travel People’ aiming to assist brands in and out of the travel s
  
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• Brand Recruitment: Scientific Communications Executive - 6 month contract

  07-07-2016 17:12
  
  £25000 - £31000 per annum:Brand Recruitment:
  Scientific Communications Executive - 6 month contract, Bedford -Do you have a degree in a scientific discipline? If so, this is a fantastic opportunity to join a global leader
  Bedford
  
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• The pitch process is broken – here’s how to fix it

  07-07-2016 16:55
  The pitch remains a constant in an advertising industry undergoing radical change but as the dynamic between marketer and agency shifts, is it time the age-old process did too?
  Yes, was the unsurprising answer from senior marketers and agency executives at an Oystercatchers event. However, each side is split on how different pitches will be in five years’ time, with deep-rooted honesty and transparency issues the biggest hurdles to overcome. If the process is to break from its malaise, the
  
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• Spotify continues to trump streaming rivals and commercial radio stations in the UK

  07-07-2016 16:47
  Spotify’s audience is “superior” when it comes to quantity and quality, according to market research firm TNS, which said that the Swedish-based streaming listeners have unique listening habits that could make them more “desirable” for particular brands.
  Surveying over 2,000 music listeners in the UK aged 15-64, TNS found that Spotify users are more likely to be socially engaged than radio listeners. Those listening to their favourite artists on the platform were mo
  
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• Beyond The Book: Senior Brand and Packaging Designer

  07-07-2016 16:37
  
  £competitive:Beyond The Book:
  Brand-led, Senior Packaging Designer who wishes to flex their design muscles on leading retail brands needed for lovely agency.
  Oxford
  
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• Michael Page Digital: Art Worker

  07-07-2016 16:21
  
  Negotiable:Michael Page Digital:
  This Property & Housing client have launched an all natural luxury perfume and are in the final stages of product development so now require an Art worker to get the brand assets ready for print and production.
  London
  
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• Michael Page Digital: Artwork Leader/Supply chain specialist

  07-07-2016 16:20
  
  £30000 - £36000 per annum:Michael Page Digital:
  The Artwork Leader/Supply chain specialist ole is accountable for the coordination of activities on the artwork change project for Bourjois across all categories, to deliver product on cost at the right quality while incorporating all the legal & regulato
  Ashford
  
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• Metro recalibrates commercial arm to show that ‘free print’ isn’t struggling like paid-for newspapers

  07-07-2016 16:07
  Freesheet Metro has restructured its commercial arm to better articulate its message that while other publishers may be struggling to make money, the paper’s cut-through with a younger audience puts it in good health.
  While a restructure amid the current media landscape usually suggests tough times for publishers, the freesheet is adamant that there’s a more positive reason behind its own overhaul. “We haven't done it to save money, we have just reconfigured the teams to e
  
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• Why it’s time to force the horizontal trade

  07-07-2016 15:55
  It increasingly looks like we’re reaching a watershed moment in online publishing. Programmatic technology has been rapidly adopted as publishers seek the fastest and most efficient way to offer their inventory to advertisers in order to maximise yield and get the best revenue return.
  Header bidding has played a key role in that it has created an auction environment that allows advertisers to bid for the inventory they most want, allowing publishers the chance to sell to the highest bidder
  
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• Better Placed Recruitment: Business Development Manager: Digital Marketing

  07-07-2016 15:39
  
  £28000 - £35000 per annum + OTE and benefits:Better Placed Recruitment:
  Business Development Manager required for a rapidly expanding Digital Marketing agency!
  Manchester
  
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• Marketing Moment 98: “Refrigerate after opening” becomes major marketing innovation

  07-07-2016 15:34
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Steve Diamond, executive creative director at Portland-based R2C Group. Below, find out why he thinks the term “refrigerate after opening” is a major marketing innovation.
  I feel a mixture of deep admiration and profound antipathy for this marketing innovation: refrigerate after
  
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• Amazon reveals more studio show locations for Jeremy Clarkson's The Grand Tour and ticket opportunities

  07-07-2016 14:58
  Amazon has revealed that its highly anticipated rival to Top Gear, The Grand Tour, will host shows in the UK, US and Germany and has opened a prize draw offering UK customers the chance to win tickets, travel and accommodation to the filming.
  As part of its marketing efforts for Prime Day on 12 July - its annual discount day for Prime customers - Amazon is offering Prime customers the chance to win a trip to attend the UK studio recording of The Grand Tour which is expected to take place in the
  
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• Vitamin T: eCRM Manager

  07-07-2016 14:26
  
  £45000 - £50000 per annum:Vitamin T:
  Our client, a fast growing beauty brand, is looking for a driven and passionate E-CRM Manager to join their London team.
  London
  
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• FMCG Connect: Insight Executive

  07-07-2016 13:56
  
  £25,000 - £30,000 plus benefits:FMCG Connect:
  The Company We are pleased to be working again with a successful, entrepreneurial FMCG business who are going from strength to strength. This is an...
  Manchester, Greater Manchester
  
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• Michael Page Digital: Creative Studio Team Leader

  07-07-2016 13:53
  
  £40000 per annum + OTE:Michael Page Digital:
  This is a one in a lifetime opportunity for a very talented, driven and social Creative Studio Team Leader based in South West London.
  South West London
  
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• Nike's Ronaldo video is most shared ad of Euro 2016

  07-07-2016 13:51 via campaignlive.co.uk
  
  Nike's "The Switch" is the most shared video ad from Euro 2016, according to new data released today by Unruly.
  
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• UK marketers least confident on data use

  07-07-2016 13:47
  
  Marketers in the UK are least likely of any country to view their company’s use of data and analytics as more advanced than competitors, or consider their marketing leadership as progressive in this area, according to research from marketing platform DataXu shown exclusively to Marketing Week.
  The report shows 61% of businesses in the UK believe their company is more digitally advanced than competitors or the average company, compared with 70% of respondents in the US, 73% in France,
  
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• Sky culls its coverage of the US Open tennis after deciding not to sub-license from rival Eurosport

  07-07-2016 13:45
  Sky Sports has dropped its coverage of the US Open tennis tournament after announcing that it would not sub-license the rights from Eurosport this year.
  The move brings an end to Sky Sports 25 year-long coverage of the grand slam and will strengthen Eurosport’s reputation within the sport, having secured the broadcast rights to all four grand slams.
  Sky’s decision not to renew its sub-license deal with the Discovery-owned Eurosport has resulted in speculation from company inside
  
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• Ad of the Day: Ikea continues emotive ‘Wonderful Everyday’ push by focusing on the joy of cooking

  07-07-2016 13:38
  Ikea wants to celebrate how cooking together helps us make more than just food in our Ad of the Day.
  Continuing its longstanding ‘Wonderful Everyday’ positioning, the brand has launched a TV campaign capturing the comical and slightly awkward kitchen escapades of a grandfather and his granddaughter.
  Left to his own devices for the day with the sole job of feeding his grandchild, the spot was created by Mother London and sees the duo stumble around the kitchen trying to cook lunch tog
  
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• Crowdcube launches ‘Something Incrowdible’ campaign with Chapter

  07-07-2016 13:15
  Crowdfunding platform Crowdcube has released details of its latest outdoor campaign, which is set to hit London streets this week.
  Marketing agency Chapter, which created the campaign, commissioned artist Andy Smith, to create a series of one-sheet posters. The campaign leads with the headline ‘Something Incrowdible is Happening’ and aims to highlight Crowdcube’s most impressive achievements to date – including raising nearly £4m for pocket money management platform
  
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• Why marketers are opting for upskilling

  07-07-2016 13:01
  
  Uncertainty following the vote to leave the European Union, coupled with the relentless pace of change, means there is a real business case for marketers to invest in upskilling rather than spending resources on searching for new talent.
  Given that 35% of employers are unsure if they will be able to recruit talent with key marketing skills this year, according to a study conducted ahead of the EU referendum on 23 June by recruitment specialist Hays, the need for on-the-job le
  
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• Comparethemarket.com takes 35-year-old Macaulay Culkin to the fairground

  07-07-2016 12:50 via campaignlive.co.uk
  
  Comparethemarket.com is pushing its Orange Wednesday replacement, Meerkat Movies, with a new spot from VCCP starring a slightly less fresh-faced Macaulay Culkin.
  
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• Tiger Beer takes over an Asian thrift store to show the continent's mastery of design

  07-07-2016 12:49
  Celebrating the Asian origins of its brand, Tiger beer has repurposed a Canal Street, New York discount store to display an array of art, fashion, technology and design from the Eastern continent.
  Tiger Beer and Marcel Sydney are celebrating craft and design with by cramming the thrift store with over 700 items sourced from some of the best artists in Asia, including Felix Tai from Pomch, Douglas Young from Goods of Desire and Kelly Lim of Kllylrck.
  To get access to the exhibit, consumers must p
  
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• The Aussie CMO getting under the skin of Brexit Britain

  07-07-2016 12:30
  
  UK consumers and markets are reeling from the decision of voters to leave the European Union (EU) last month, as politicians and business leaders alike come to terms with the realities of a deeply divided nation. This makes Ed Smith’s story all the more intriguing.
  The Australian, who is the former executive director of sales and marketing at pay-TV giant Foxtel, half-owned by Rupert Murdoch’s News Corp, is travelling around the UK in a bid to understand the population
  
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• Ed Smith: the Aussie CMO getting under the skin of Brexit Britain

  07-07-2016 12:30
  
  UK consumers and markets are reeling from the decision of voters to leave the European Union (EU) last month, as politicians and business leaders alike come to terms with the realities of a deeply divided nation. This makes Ed Smith’s story all the more intriguing.
  The Australian, who is the former executive director of sales and marketing at pay-TV giant Foxtel, half-owned by Rupert Murdoch’s News Corp, is travelling around the UK in a bid to understand the population
  
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• Google snaps up 'instant object recognition' startup Moodstocks

  07-07-2016 12:26
  Google is continuing to invest in artificial intelligence with the purchase of French visual machine learning startup Moodstocks.
  The small tech firm specialises in instant smartphone image recognition, which in theory could be used by Google to strengthen the visual capability of its image and video-based products, search or otherwise.
  The deal is expected to be completed in the coming weeks, with Moodstocks saying its “thrilled” with the acquisition.
  Video of Instant Object Recogni
  
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• Sports Direct's 'disappointing' results reflect a brand that has underinvested in customer experience and employees

  07-07-2016 12:15
  Mike Ashley is winning the race to the bottom including reputation, offer, range, retail experience all the way through to the human rights of his own employees. 
  After a year of drama and forced press appearances – ironic for the usually media-shy business tycoon – Sports Direct has just posted a set of lacklustre annual results: while Sports Retail revenue increased by 0.6 per cent, underlying pre-tax profit decreased by 8.4 per cent to £257.2m for the 12-month period, w
  
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• Dafabet partners with Sunderland fan group as it looks to build on new sponsorship deal

  07-07-2016 12:05
  Betting firm Dafabet has extended its presence in the Premier League after renewing its shirt sponsorship with Sunderland in a deal which will see it work to strengthen its relationship with the club through a number of fan engagement activities.
  The Philippine-based company signed a three year deal with the Black Cats which will run until the end of the 2018/19 season and make it one of the club’s longest serving main sponsors.
  As part of its efforts to build on its relationship with the
  
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• Netflix creates video-game style promos for 'Marco Polo' season two

  07-07-2016 12:00
  In anticipation of season two of Netflix original, "Marco Polo", the streaming service released a series of videos dubbed 'Mongol Strike'. The short clips highlighted season one's fighting scenes and were presented in a way that resembled video games such as Mortal Kombat or Tekken. 
   
   
  Each clip starts off with a character selection, showing which  two of the series' cast members will fight against each other. Health bars at the top keep track of how much damage the ch
  
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• M&S boss tight-lipped on marketing plans as clothing sales take (another) tumble

  07-07-2016 11:48
  Marks & Spencer is not giving anything away when it comes the marketing plan desperately needed to wrestle it out of another fall in non-food sales as it presses ahead with a review of its advertising business.
  The retailer’s weakest division suffered an 8.9 per cent fall in clothing sales over the first quarter (the 13 weeks to 2 July) as its ‘Mrs M&S’ strategy came into effect.
  "Being candid these are not the numbers I want to see by any stretch, but they are wha
  
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• Let’s stop the data deluge becoming a tsunami

  07-07-2016 11:48
  Data’s been around since humans first started recording things and has evolved into the rise of a modern digital giant, creating an ocean of opportunity for marketers.
  Recently, the term ‘big data’ has been one of marketing’s big buzzwords. This is partly down to rapid rise of connected consumers; their growth has resulted in more data being created than ever before. Within five years there will be over 50 billion smart connected devices in the world, each one develo
  
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• Lastminute.com to connect brands with The Travel People

  07-07-2016 11:40
  Lastminute.com has launched a new media business geared toward connecting brands with its 10m strong travel and lifestyle audiences, led by former eBay advertising commercial director Alessandra di Lorenzo.
  The Travel People will engage advertisers with European travellers through brands such as lastminute.com, Rumbo, Volagratis, Bravofly and Jetcost across 40 nations from its London base through the use of audience information tools and re-marketing technologies.
  This will allow brands to engag
  
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• Code of practice could ensure fair pitches, hears agency/brand debate

  07-07-2016 11:33 via campaignlive.co.uk
  
  Brands should adhere to a code of practice to ensure fair processes when being pitched to by ad agencies, it was suggested at a lively agency vs brands debate at Oystercatchers last night.
  
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• Ashley Madison admits using fake 'fembots' to encourage men to sign up

  07-07-2016 11:33
  Ashley Madison’s owner Avid Live Media has admitted that it previously used automated ‘fembots’ impersonating real women to encourage male users to sign up.
  The adultery-facilitating website, which fell victim to a colossal hack last year, is currently being investigated the Federal Trade Commission (FTC) in the US.
  An Ernst & Young report commissioned by Avid and shared with Reuters confirmed that the company had indeed used bots intended to trick men seeking affairs. It s
  
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• Jaywing acquires Australian search agency Digital Massive

  07-07-2016 11:30
  Data science led marketing agency Jaywing has announced the expansion of its Australian operations with the acquisition of search agency Digital Massive.
  Jaywing already has a presence in Australia with Epiphany’s Australian office, Epiphany Digital, which will merge operations with Digital Massive with immediate effect with further brand development over the next few months.
  Digital Massive has a number of blue chip, international clients including, Wedgwood, Waterford Crystal, Royal Doul
  
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• Back to bricks and mortar: how e-commerce has embraced the real world

  07-07-2016 11:23
  
  Many digitally born businesses are taking the plunge into physical retail as they tap into the rise of the experience economy American eyeglass retailer Warby Parker’s foray into bricks-and-mortar retail began in one of its co-founders’ apartments. Warby Parker launched in 2010 as an e-commerce business enabling customers to order a range of affordable glasses to try at home before sending the unsuitable ones back. After a surge in demand, customers started asking Warby Parker if the
  
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