Marketing news

• Virgin Media’s tribute to Usain Bolt shows what 9.58 seconds feels like

  06-07-2016 23:16
  Ahead of next month’s Olympics in Rio, Virgin Media has rolled out a video starring Olympic sprinter Usain Bolt that aims to show viewers what 9.58 seconds feels like, the amount of time it took Bolt to break the 100m world record in 2009.
  Created by BBH London, the video features a number of segments that each last 9.58 seconds, all of which showcase different aspects of Bolt’s life - such as his intense training schedule, adoring fans, his “superhero” status as the fast
  
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• US Creative Work of the Week: Lennox – Degrees of Perfect

  06-07-2016 21:45
  Many home appliance brands are currently obsessed with showing consumers how “smart” or “connected” their products are. While heating and air conditioning company Lennox has certainly taken part in this trend – one of its latest ads touts the brand’s iComfort S30 thermostat that can sense changes in your environment – the brand recently had a little fun by taking the spotlight off of functionality and instead showing how the brand’s appliances
  
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• 'Earn everything': Exceptional Women Out West podcast featuring Britt Fero, SVP, chief strategy & media officer, Publicis Seattle

  06-07-2016 19:51
  It can challenging to be super-focused but have a wide view of the world at the same time. Not so for Britt Peterson Fero, SVP and chief strategy & media officer for Publicis Seattle. Chalk it up to a combination of opportunity and experiences, leavened with that “Midwest thing” — a work ethic that started with family in Iowa and continued with the “family” that is Fallon in Minneapolis (she counts Pat Fallon as a major influence on her career and life).A s
  
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• 'Earn everything': Exceptional Women Out West podcast featuring Britt Fero, EVP, chief strategy & media officer, Publicis Seattle

  06-07-2016 19:51
  It can challenging to be super-focused but have a wide view of the world at the same time. Not so for Britt Peterson Fero, EVP and chief strategy & media officer for Publicis Seattle. Chalk it up to a combination of opportunity and experiences, leavened with that “Midwest thing” — a work ethic that started with family in Iowa and continued with the “family” that is Fallon in Minneapolis (she counts Pat Fallon as a major influence on her career and life).A s
  
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• VideoAmp hires Michael Parkes as its first chief revenue officer

  06-07-2016 19:48
  Cross-screen optimization platform VideoAmp has hired Michael Parkes to serve as the company’s first chief revenue officer.
  He joins from Amobee, where he served as senior vice president-North American sales. In his new role, he will be responsible for revenue generation and scaling VideoAmp’s sales organization.
  According to the company, Parkes was “brought on to continue building on VideoAmp's second 100 percent quarter-over-quarter growth.”
  Of his appointment, co-found
  
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• Ikea picks Group M and Dentsu Aegis in ground-breaking £300m media review

  06-07-2016 19:05 via campaignlive.co.uk
  
  Ikea has picked two media-buying groups, Group M and Dentsu Aegis Network, to be its global partners in a ground-breaking deal for its estimated £300m media account.
  
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• Snapchat rolls out Memories function to save snaps and stories

  06-07-2016 18:48
  Video of Introducing Memories 
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  Snapchat has revealed Memories, one of the biggest updates to the service since it allowed people to save (and search for) Snaps and Stories from within the app.
  Until now, saving Snaps has generally meant taking a screenshot or uploading them to a phone’s camera roll. But, by swiping up from the camera screen, users can organise and edit photos and videos long after they’ve been taken, even adding geo-filters after they’ve left a
  
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• Better Placed Recruitment: Senior PR Account Manager: Leeds

  06-07-2016 18:07
  
  £25000 - £30000 per annum:Better Placed Recruitment:
  One of Leeds's most highly regarded agencies are looking for a PR Account Manager / Senior PR Account Manager to work on several major clients.
  Leeds
  
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• Brand Recruitment: Corporate Communications Executive

  06-07-2016 18:00
  
  £28000 - £30000 per annum:Brand Recruitment:
  Corporate Communications Executive, Cambridge - Are you a communications executive looking for a new opportunity in a growing consumer company?Cambridge
  
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• Brand Recruitment: Senior Digital Marketing Officer

  06-07-2016 17:52
  
  £30000 per annum:Brand Recruitment:
  Senior Digital Marketing Officer, Milton KeynesA fantastic opportunity has just become available for a digital marketing professional to take on a fixed term contract until October 2017.Milton Keynes
  
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• Brand Recruitment: Marketing Analyst Manager

  06-07-2016 17:39
  
  £50000 per annum + bonus and excellent benefits:Brand Recruitment:
  Marketing Analyst Manager - High WycombeA well-recognised market leading UK retail brand is seeking to recruit a Marketing Analyst Manager to join the marketing team in a newly created role.
  High Wycombe
  
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• Why consumers are searching for a digital detox

  06-07-2016 17:37
  
  Consumers are bombarded by a relentless stream of communication caused by the proliferation of digital devices. But this ‘always-on’ obsession is taking its toll and leading some to search for ways to avoid the fast-paced stresses of modern life.
  Whether it is through ‘digital detox’ or by tapping into an alternative reality, consumers are craving escapism and brands could be best placed to tap into this new found need for a diversion, if they do so in a meaningful w
  
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• Why consumers are looking to spend time offline

  06-07-2016 17:37
  
  Consumers are bombarded by a relentless stream of communication caused by the proliferation of digital devices. But this ‘always-on’ obsession is taking its toll and leading some to search for ways to avoid the fast-paced stresses of modern life.
  Whether it is through ‘digital detox’ or by tapping into an alternative reality, consumers are craving escapism and brands could be best placed to tap into this new found need for a diversion, if they do so in a meaningful w
  
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• Samsung US CMO Marc Mathieu: "We try to accelerate content creation and content consumption"

  06-07-2016 17:32
  Samsung's American marketing chief Marc Mathieu has shared his vision for the impact that VR and 360 video will have on the work the electronics brand is undertaking over the next 12 months. 
  Speaking to AOL's digital evangelist David Shing, Mathieu talked about the trend towards consumers seeking immersive experiences and how the brand planned to market that type of activity.  
   
   "You can see things on your TV and on your phone but you can also immerse yourself in cont
  
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• Samsung US CMO Marc Mathieu: 'We try to accelerate content creation and content consumption'

  06-07-2016 17:32
  Samsung's American marketing chief Marc Mathieu has shared his vision for the impact that VR and 360 video will have on the work the electronics brand is undertaking over the next 12 months. 
  Speaking to AOL's digital evangelist David Shing, Mathieu talked about the trend towards consumers seeking immersive experiences and how the brand planned to market that type of activity.  
   
   
   "You can see things on your TV and on your phone but you can also immerse yourself
  
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• 4A's president and CEO Nancy Hills to step down

  06-07-2016 17:07
  Nancy Hill, the president and chief executive of the American Association of Advertising Agencies (4As), is to step down from her role after nine years in the job. 
  Hill will depart in 2017, and the association’s board of directors has initiated a search to identify her successor and ensure a "smooth transition" by next June. 
  “The past eight years have been the experience of a lifetime,” said Hill. "It has been a pleasure to help guide the industry through chang
  
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• 4A's president and CEO Nancy Hill to step down

  06-07-2016 17:07
  Nancy Hill, the president and chief executive of the American Association of Advertising Agencies (4As), is to step down from her role after nine years in the job. 
  Hill will depart in 2017, and the association’s board of directors has initiated a search to identify her successor and ensure a "smooth transition" by next June. 
  “The past eight years have been the experience of a lifetime,” said Hill. "It has been a pleasure to help guide the industry through chang
  
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• Trade bodies urged to lead the fightback against malware

  06-07-2016 17:06
  Publishers are chiefly responsible for preventing the spread of malware, but a widespread lack of education over the risk is a major barrier to successfully stomping it out, according to research which urges trade bodies to more proactively tackle the issue.
  The findings were unearthed today (6 July) in a study commissioned by The Media Trust, and conducted by ExchangeWire Research, which found that less than a fifth (19 per cent) of media professionals feel ‘very well informed’ abou
  
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• Marketing Moment 97: Monster.com shuns corporate America in ‘When I Grow Up’ campaign

  06-07-2016 16:58
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Malinda Sanna, founder & CEO of consumer insights firm Spark Ideas and creator of app LookLook.
  Reflecting on the late nineties, it seems almost quaint that people would have been unhappy working in corporate America. After all, those were pretty heady times - lots of opportunity and up
  
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• Cartier wins court case against ISPs to block counterfeit websites

  06-07-2016 16:50
  Cartier owner Richemont has today won a landmark court case against five UK Internet Service Providers ISPs), including Sky and BT, to obtain orders requiring ISPs to block access to websites selling counterfeit goods online.
  The decision follows an appeal by Sky, BT, EE, TalkTalk and Virgin Media who challenged a 2014 High Court ruling that can obtain such blocking orders.
  With counterfeit websites a rising problem for luxury brands the ruling could pave the way for brands to tackle the issue i
  
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• Sitecore selects Mando for new mini-site

  06-07-2016 16:31
  Customer experience technology company Sitecore have teamed up with creative digital agency Mando to launch a summer school with a difference. 
  Following Mando’s award victory at the Sitecore Experience Awards in May, Sitecore chose the agency to deliver their new campaign mini-site.
  Summer School, Your Digital Getaway will run in July and August, featuring 80+ live and on-demand free webinars presented by experts like technology and market research company Forrester, global technolog
  
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• Unilever CMO Keith Weed on why the marketing industry needs to recognise change and ‘stop marking its own homework’

  06-07-2016 16:19
  
  Weed questioned how the industry has got to the stage of people checking whether half a pixel of video for two seconds counts as a view, when family members, friends and non-industry folk would disagree.
  He said that the metrics used to measure campaigns need to change, as the marketing industry needs to “stop marking its own homework and own up to the sensible metrics.”
  “Everyone in the industry needs to keep up with changes in order to compete like crazy in clear waters
  
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• Creative industries on the receiving end of Government’s post-Brexit charm offensive

  06-07-2016 16:13
  The UK's Creative Industries are generating almost £10m an hour for the UK economy, a point the government hopes clarifies the quality of the industry's output as it looks to safeguard against projected decline in revenue following the Brexit vote.
  Since the decision to Leave was made, the creative sector has voiced its concerns on how it is impacting business, with the potential talent drain an acute worry.
  Sir Martin Sorrell, the chief executive of holding company WPP
  
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• Twitter gives first glimpse at what its sports livestreams will look like with real-time Wimbledon coverage

  06-07-2016 16:11
  Twitter has unveiled a Wimbledon livestream, giving users a peek at how the social network intends to expand its real-time sports coverage.
  The move comes as the platform continues to double down on video, and is the first indication of what livestreaming will actually look like on Twitter.
  The Wimbledon coverage comprises rolling footage from ESPN, which is being hosted on a dedicated ‘live’ page on Twitter, alongside a real-time tweet feed – linking the footage to the so
  
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• How to solve the measurement challenge of mobile

  06-07-2016 16:08
  
  Mobile has changed the game for brands. Previous generations of marketers could only daydream about having the ability to communicate their messages 24 hours a day. However, while this constant access sounds like a dream come true, it has created a number of challenges that marketers are out to solve.
  Cross-platform behaviour
  People are accessing content across multiple devices, with platforms and publishers creating a fragmented world that is difficult for marketer
  
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• Easyjet reviews CRM account after 7 years with Havas Helia

  06-07-2016 16:07
  Easyjet is to review its data and CRM business after seven years working with Havas Helia, The Drum understands.
  It is not known whether the incumbent agency will take part in the review. Havas Helia declined to comment when contacted by The Drum.
  Lis Blair, head of CRM at Easyjet, is leading the review, according to a source close to the matter.
  That the budget airline has chosen to review the business is not surprising given the length of time it worked with the agency. And while it was a tie-
  
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• Does the UK need four price comparison websites? Is this why investors are bailing out?

  06-07-2016 16:00
  What’s going on in the world of price comparison sites? With recent announcements regarding the de-merger of Esure from GoCompare, as well as the consideration of the BGL Group to sell shares in businesses including Comparethemarket.com, is there something about the market that is making the prospect of significant growth in value less attractive?
  An analysis of the comparative performance of the ‘big four’ suggests that despite award-winning advertising around small furry anim
  
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• Vitamin T: UX Designer

  06-07-2016 15:55
  
  £25000 - £35000 per annum + Benefits:Vitamin T:
  UX DesignerSalary - £25K-£35KLocation - OxfordStart Date - ASAP/Notice Period
  Oxford
  
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• Adidas should reconsider Messi sponsorship after tax fraud conviction, fan survey says

  06-07-2016 15:48 via campaignlive.co.uk
  
  Nearly two-thirds of sports fans think Adidas should reconsider its sponsorship arrangements with Lionel Messi, a snap poll has found following the global football star's conviction for tax fraud.
  
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• Turkey of the week: Nando's "Looks posh" by 18 Feet & Rising

  06-07-2016 15:05 via campaignlive.co.uk
  
  Nando's spot to promote the new Fino Platter on its summer menu is one of the more obnoxious ads Brittaney Kiefer has seen in a while.
  
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• Pick of the week: Stella Artois "Never heard of it" by Mother

  06-07-2016 15:01 via campaignlive.co.uk
  
  Simon Gwynn likes the idea that even the greatest of institutions have to start somewhere.
  
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• How Hulu inspired Stephen King fans leading up to 11.22.63

  06-07-2016 15:00
  Hulu's Stephen King thriller (starring James Franco), 11.22.63 has proven to be a success for the streaming platform. The show, which deals with time travel, history and science fiction became a fan favorite this past Spring. 
  When setting out to help promote the launch of the show Hulu's social team had to figure out the best way to inspire fans to talk about the show and get excited about the launch. They identified the massive fan base author Stephen King had on the web and leverage
  
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• Unilad makes history as it inks deal to stream 2016 Homeless World Cup on Facebook Live

  06-07-2016 14:53
  Unilad is set to be the first broadcaster to use Facebook Live to stream an entire football match.
  The publisher and social platform is supporting the Homeless World Cup in Glasgow this weekend (10 July) and will livestream matches from the tournament on Facebook’s real-time video platform.
  Unilad, which boasts over 15m likes on Facebook said it believes the move will open up the tournament to a potential 1.5bn views.
  All the games take place in Glasgow’s George Square, which will be
  
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• Brands must work harder and prioritise security to win over young people, finds study

  06-07-2016 14:45
  
  The research, which was conducted among 1,100 16-24 year olds by Channel 4 and Starcom, aimed to expose what young consumers value most and how advertisers can engage with them.
  Roughly 90% of of young people agreed that security is very important to them, while 55% said it has become more important to them in the past year.
  ‘Building good relationships with others’ was deemed the next most important need (88%), while ‘significance’, or feeling satisfied with who you are,
  
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• Brands must prioritise security to win over young people, finds study

  06-07-2016 14:45
  
  The research, which was conducted among 1,100 16-24 year olds by Channel 4 and Starcom, aims to expose what young consumers value most and how advertisers can engage with them.
  And 90% of the young people polled agreed that security is very important to them, with 55% stating it had become even more important in the past year.
  ‘Building good relationships with others’ was deemed the next most important need (88%), while ‘significance’, or feeling satisfied with who you ar
  
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• Barcelona forward Lionel Messi's jail sentence could rattle his stable of sponsors

  06-07-2016 14:44
  The future commercial viability of Barcelona star and arguably the best footballer in the world Lionel Messi is under threat after he, along with his father, were handed a 21-month prison sentence as a long-winded Spanish tax fraud case comes to a close.
  The decision made today (Wednesday 6 July) could threaten both the Argentinian’s value to sponsors and force more skittish brands dissociate themselves from the partnership.
  The Barcelona forward and his father Jorge Me
  
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• Better Placed Recruitment: Product Marketing Manager - FinTech Payments

  06-07-2016 14:40
  
  £35000 - £40000 per annum:Better Placed Recruitment:
  Product Marketing Manager for PE backed, fast-growing FinTech
  London
  
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• Trnd UK to host webinar on the impact of collaborating with ‘everyday influencers’

  06-07-2016 14:38
  In the light of the recent Forrester Research report stating that only 18 per cent of consumers actually trust influencers, collaboration marketing agency trnd UK has organised a free webinar, to be held tomorrow, looking at the impact for brands of working with ‘everyday influencers’ as opposed to celebrities and star vloggers.
  Gill Green, a business-focused clinical psychologist from ORConsulting will join Rebekah Mackay Miller, joint managing director of trnd UK, will discuss to i
  
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• Cosmetic surgery company Transform ordered to pull ‘irresponsible’ ad for exploiting young women’s body insecurities

  06-07-2016 14:15
  A TV ad by cosmetic surgery company Transform has been banned by the Advertising Standards Authority (ASA) for using a blogger’s personal experience to suggest surgery can fix young women's body insecurities.
  The ad, which ran in April, featured a 21-year-old female fashion blogger, Sarah Ashcroft, who spoke about her experience of breast enhancement surgery. In the ad Ashcroft stated that she before surgery “[She] never really looked at any part of [her] body past [her] ne
  
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• Doctor Thorne continues to dominate on Amazon Prime Video

  06-07-2016 14:00
   
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  Doctor Throne continues to dominate TV viewing on Amazon Prime Video. Orphan Black Season 1 and Doctor Who Season 1 also makes an appearance as viewers began to binge watch those franchises over the summer.
  Insights from Jumpshot:
  These Top 10 TV shows accounted for about 62% of all the TV shows viewed on Amazon Prime this past week, up from 40% the week prior.  
  What's New in the Top 10: Doctor Who Season 1, Hannibal Season 1, House of Lies Season 3 were new ad
  
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• Why is the marketing industry so far behind at connecting with the dads of today?

  06-07-2016 13:39
  Whilst other people binge on box sets of Games of Thrones, Breaking Bad or Homeland, I’ve just rather tragically watched five hours of Coronation Street and Gogglebox on catch-up.
  What fascinated me almost as much as the building tension between David Platt and Kylie was viewing premium ad breaks, seeing adverts in context in the real world as opposed to through the filter of our trade press.
  With Father's Day still front of mind, I have to say I was actually quite shocked by what I s
  
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• Manchester City joins esports craze after signing video game player

  06-07-2016 13:15 via campaignlive.co.uk
  
  Manchester City Football Club has signed its first esports player, who will represent the Premier League giant at tournaments and fan events.
  
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• Manchester City follow West Ham in signing a Fifa e-sports footballer

  06-07-2016 13:07
  Manchester City have made an unexpected signing under new manager Pep Guardiola, this time tapping into the e-sports talent pool to snap up a young Fifa video gamer.
  Kieran ‘Kez’ Brown, 18, will represent the club both in tournaments and at official fan events. The Yorkshireman is the club’s first e-sports signing, although not the first in English football, pipped to the post earlier this year by West Ham.
  Diego Gigliani, senior vice president of media and innovation at C
  
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• Manchester City sign 18-year-old eSports player

  06-07-2016 13:05
  
  Kieran ‘Kez’ Brown to play Fifa 16 for the team, live streaming on Twitch and making YouTube videosManchester City have hired an 18-year-old gamer to represent the football club at eSports tournaments and fan events. Kieran ‘Kez’ Brown will play for the team on the world’s dominant football game Fifa 16, live streaming on Amazon’s gaming site Twitch and making videos for the club’s YouTube channel. Related: Fifa 17 – new engine, new story mode, and
  
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• Q&A: Kolab Digital’s new managing director Debbie Harvey on strategy, synergy and self-belief

  06-07-2016 13:03
  Debbie Harvey was recently appointed managing director at Kolab, the digital arm of the Ferrier Pearce Creative Group (FPCG) having served as the group’s strategic director for 4 years. The Drum spoke to Harvey to find out more…
   
  Q. Congratulations on your new role! What led to the move?
  I had been working closely with Kolab in recent years, in the context of my role as strategic director with Group, so I was familiar with the team, the culture and the clients and I was a big
  
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• Droga5 London scoops Glenmorangie global creative account

  06-07-2016 13:02 via campaignlive.co.uk
  
  Glenmorangie has appointed Droga5 London to handle its global creative account as part of a brand repositioning aimed at linking the whisky to "today's culture".
  
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• EMR | Specialist Marketing Recruitment: Customer Marketing Manager

  06-07-2016 13:01
  
  £50000 - £70000 per annum:EMR | Specialist Marketing Recruitment:
  An exciting opportunity has arisen for an experienced customer experience marketing manager to join a leading consumer services company in central London.
  City of London
  
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• Beyond six-seconds: Adult Swim premieres 10-minute episode on Vine

  06-07-2016 13:00
  Capitalizing on the opportunity to post longer content on Vine, Adult Swim, the adult focused cartoon arm of Cartoon Network, will launch an episode of their series “Brad Neely’s Harg Nallin’ Sclopio Peepio” on the platform. What once was limited to six-second snippets, Vine is expanding #beyondtheVine to provide creators with the opportunity to post longer form video through the platform.
  All 10 minutes of the episode of “Brad Neely’s Harg Nallin’ Sclop
  
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• Tony Hall unveils major BBC management reshuffle as part of cost streamlining

  06-07-2016 12:49
  The BBC’s director general Tony Hall has today (6 July) unveiled a major reshuffle of the BBC management, cutting his executive team from 16 to 11 in a move to create a "simpler BBC".
  BBC1 boss Charlotte Moore has been awarded the top job of director of BBC content. She will remain as controller of BBC1, but will also take responsibility for all of the BBC’s TV channels and iPlayer and will take an oversight in BBC Sport.
  Head of strategy James Purnell, who led the corporation’
  
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