Marketing news

• In it together: Adform looks to continue global push with Stevens and Whitten

  05-07-2016 22:28
  
  Jay Stevens and Oliver Whitten know each other well. At Rubicon Project, the two helped expand the company globally. Their collaborative global efforts will continue as they transition to new roles at the Copenhagen-based Adform. Stevens has already taken on the chief revenue officer (CRO) role, while Whitten will serve as EMEA SVP and managing director at the Rubicon Project through August, when he will take over as chief operating officer (COO) at Adform.
  “We've had a great working partn
  
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• 51 per cent of Americans vacation in July, but 'beach towel' commerce is ongoing

  05-07-2016 21:10
  
  While an estimated 44 per cent of American workers chose to take their vacations in July - this time of year is an important time to use seasonal downtime to fine tune some B2B marketing strategies.
  With almost half of working Americans choosing to take time off in July, mobile or tablets  are likely to be more widely referenced while prospective customers will be doing all their research while sunbathing (what some refer to as 'beach-towel commerce.')  Be sure and market to mobile in
  
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• The Drum to be media partners of 3% Conference in NYC, featuring Cindy Gallop, Jeff Goodby and more

  05-07-2016 21:04
  
  Though the numbers are improving ever-so-slightly, the number of women in senior industry roles, especially as creative directors (CDs), is woefully small. When Kat Gordon began the 3% Conference in 2012, only three per cent of creative directors were women. Today, that number sits at 11 per cent — a slight uptick, but not nearly as high as it can or should be, clearly indicating that there is more work to be done. The mission of the 3% Conference is simple — championing create femal
  
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• The Drum to be media partners of 3% Conference in NYC, featuring Cindy Gallop, Chris Edwards, Jeff Goodby and more

  05-07-2016 21:04
  
  Though the numbers are improving ever-so-slightly, the number of women in senior industry roles, especially as creative directors (CDs), is woefully small. When Kat Gordon began the 3% Conference in 2012, only three per cent of creative directors were women. Today, that number sits at 11 per cent — a slight uptick, but not nearly as high as it can or should be, clearly indicating that there is more work to be done. The mission of the 3% Conference is simple — championing create femal
  
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• Dave Hompe joins GroupM Connect UK as MD

  05-07-2016 19:29
  
  GroupM has hired Dave Hompe as managing director for its UK GroupM Connect wing.
  The media investment management group taps Hompe who has worked with the likes of Mindshare, Isobar, Starcom, OMD and most recently Essence.
  Nick Theakstone, chief executive of GroupM UK, said: “GroupM Connect plays an essential role in future-proofing our agencies’ capabilities by providing foundational technology and services to support their digital media investment services as more and
  
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• Why the government thinks VR is ‘the future’ of UK creative industry

  05-07-2016 19:05
  
  The UK government is turning its attention to the virtual reality industry in the UK, which it believes is “the future” of the creative industry and is mulling tax incentives to help support companies in Britain who are already working in the space.
  This comes as the latest figures from the government show that the creative industries are now generating almost £10m an hour for the UK economy, with jobs in the sector increasing three times faster than the UK average. Occupations
  
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• Why the government thinks VR is the 'future’ of the UK's creative industry

  05-07-2016 19:05
  
  The UK government is turning its attention to the virtual reality industry in the UK, which it believes is “the future” of the creative industry and is mulling tax incentives to help support companies in Britain who are already working in the space.
  This comes as the latest figures from the government show that the creative industries are now generating almost £10m an hour for the UK economy, with jobs in the sector increasing three times faster than the UK average. Occupations
  
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• Why the government thinks VR is ‘the future’ of the UK's creative industry

  05-07-2016 19:05
  
  The UK government is turning its attention to the virtual reality industry in the UK, which it believes is “the future” of the creative industry and is mulling tax incentives to help support companies in Britain who are already working in the space.
  This comes as the latest figures from the government show that the creative industries are now generating almost £10m an hour for the UK economy, with jobs in the sector increasing three times faster than the UK average. Occupations
  
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• Ubisoft sorry for gaming survey that gives women the boot

  05-07-2016 18:53
  Video games giant Ubisoft has been under scrutiny after a company survey was found to immediately boot respondents who click the female parameter.
  While in isolation the issue seems small, in the background, the games industry is making huge attempts to be more inclusive to women in wake of the Gamergate scandal that exposed the ugly side of video games.
  The company behind the Watchdogs, Assassins Creed and Ghost Recon released a survey asking users questions about their favourite game, but on t
  
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• Better Placed Recruitment: Senior Innovation Marketing Manager

  05-07-2016 18:34
  
  £70000 - £77000 per annum + benfits:Better Placed Recruitment:
  Our super client based in Berkshire is looking for a senior innovation marketing manager for their highly creative and insights driven team.
  Berkshire
  
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• Sweat the assets: How brands can win fans in this crowded summer of sport

  05-07-2016 17:56
  Over the next couple of months, we’ll see some of the world’s biggest brands competing for the attention of a global audience during an epic summer of sport. There’s already a lot of noise… but will every brand be heard? How do key iconic design assets effectively cut through all that commotion and help brands stand out from the crowd at major sporting events?
  What astounded me recently was tech firm RadiumOne’s poll of 1,000 people in the UK, which asked about bra
  
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• Govt bill stops short of charging Sky and Virgin Media to air ITV and Channel 4

  05-07-2016 17:47 via campaignlive.co.uk
  
  ITV has welcomed a new bill in parliament which it says could pave the way for retransmission fees to be introduced for pay-TV broadcasters carrying free-to-air channels.
  
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• Social Buzz Show: Zone's Gina Roughan talks social purpose, Dove's 'Real Beauty' ads and building trust

  05-07-2016 17:41
  
  Another week, another chat about all things social on The Drum's Social Buzz Show.
  Joining our head of social, Adam Libonatti Roche on the sofa this week was Gina Roughan content director at Zone, who discussed social responsibility for brands, and how companies can implement a social purpose strategy of their own in a space seemingly overrun by hashtags. 
  Pointing to successful campaigns like Dove's 'Real Beauty' ads and Tesco's 'For Schools and Clubs' voucher scheme,&n
  
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• Social Buzz Show: Zone Digital's Gina Roughan talk social purpose, Dove's 'Real Beauty' ads and building trust

  05-07-2016 17:41
  Another week, another chat about all things social on The Drum's Social Buzz Show.
  Joining our head of social, Adam Libonatti Roche on the sofa this week was Gina Roughan content director Zone Digital, who discussed social responsibility for brands, and how companies can implement a social purpose strategy of their own in a space seemingly overrun by hashtags. 
  Pointing to successful campaigns like Dove's 'Real Beauty' ads and Tesco's 'For Schools and Clubs' voucher sche
  
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• Sainsbury’s to invest more marketing pounds in Facebook and Twitter with Argos merger

  05-07-2016 17:17
  Sainsbury’s has said ‘new digital media channels’, namely Facebook and Twitter, will command an increasing share of its media spend as it moves forward on its £1.4bn merger with Argos.
  The comments came in the grocer’s prospectus for the acquisition of the Home Retail Group, which was published today (5 July) where it explained that as the combined entity looks to engage new and existing customers, digital as well as its loyalty scheme Nectar will prove to be key ch
  
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• Mark Ritson: Gap’s CEO is suffering from digital delirium

  05-07-2016 17:16
  
  It’s hard to imagine there has ever been a worse time at Gap Inc in the company’s 46-year history. The gigantic American retailer which operates more than 3,700 stores around the World under brands such as Gap, Banana Republic and Old Navy recently announced its 14th consecutive month of declining sales. Its share price is officially in the toilet too and is now worth half what it was trading for a year ago.
  It’s not hard to see where the problems lie. In fact, we can use Gap
  
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• Red Sofa London: Project Manager - UX

  05-07-2016 17:09
  
  £40000 - £42000 per annum:Red Sofa London:
  Europe's biggest user experience design specialist wants an exceptional project manager accustomed to delivering user centric corporate web builds.
  London
  
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• UK Top Shazamed Ads: Gillette's Rio 2016 ad enters the chart thanks to Sia

  05-07-2016 17:00
  
  Australian singer and songwriter Sia, has helped Gillette sneak into the chart at number 10 with her track 'Unstoppable'.The high-powered ballad provides the score to the brand's Rio 2016 spot, which features athletes Neymar da Silva Santos, Ashton Eaton and Ning Zetao and centres around the idea that while the path to great sporting achievements might not be pretty or precise, shaving can be.Boohoo's brightly-coloured 'Summer High' campaign has also made it into the ranks thanks to its Mason's
  
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• Brand Recruitment: Events Marketing Executive

  05-07-2016 16:58
  
  £27000 per annum + benefits depending on experience:Brand Recruitment:
  Events Marketing Executive, High Wycombe -A leading consultancy is looking for an Events Marketing Executive to join their growing team.
  High Wycombe
  
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• Marketing Week announces judges for Data Storytelling Awards 2016

  05-07-2016 16:55
  
  The 10 judges will include ITV’s head of brand planning Claire Philips, HSBC’s EMEA head of CRM Simon Kaffel and eHarmony’s UK marketing director Romain Bertrand. The list of judges also features data experts from the likes of TfL, Camelot, AIG and Direct Line.
  Each will be judging 16 different categories celebrating the best in class in areas including predictive analytics, customer experience, personalisation, programmatic and mobile.
  Headline categories, meanwhile, include
  
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• Red Sofa London: Programme Manager

  05-07-2016 16:51
  
  £60000 - £85000 per annum:Red Sofa London:
  The Programme Manager will be a key component in ensuring projects are delivered within a structured governance framework for a FTSE100 client.
  London
  
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• Don’t worry it’s not us… ABC shuts The Drum, its online opinion site

  05-07-2016 16:51
  The Australian Broadcasting Corporation (ABC) has cut its opinion website The Drum in a costs-savings measure.
  The announcement was made by the public broadcaster on Tuesday as part of a wide-ranging initiative to make up for a $7m shortfall that will see The Drum's content leveraged under on the ABC.
  The website, which launched in 2009, came under fire from media rivals for “operating in the commercial space,” reports The Guardian.
  Two staff are affected by the cuts, in ad
  
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• Keith Weed takes over HAT presidency

  05-07-2016 16:47 via campaignlive.co.uk
  
  Keith Weed, Unilever's global marketing chief, is to be the next president of the History of Advertising Trust where he will spearhead the charity's efforts to build its profile with the client community.
  
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• Are CMOs and their data scientists having the right conversations?

  05-07-2016 16:47
  Two common problems CMOs face with data is having too much or too little of it.
  For example, their inbound marketing teams struggle to find enough data to give insight on a target’s propensity to buy. Outbound marketing teams, on the other hand, often feel that they have too many leads, and need to find a better way to focus their efforts on those most likely to convert.
  Having a strong data science team that can help wrangle raw data into actionable insights can alleviate both challenges.
  
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• Three martech developments you need to know: Industry consolidation, Google's move into the DMP space and data regulation

  05-07-2016 16:30
  Salesforce moves into e-commerce
  CRM giant Salesforce has made a decisive $2.8bn move into e-commerce with the acquisition of the DemandWare platform, adding to its strong cloud platform line-up (marketing and service clouds) with the creation of a Salesforce Commerce Cloud. The move follows a buy-out of Marketo by San Francisco-based Vista Equity Partners for $1.79bn, and is unlikely to be the last big deal we’ll see in this space – worldwide spending on digital commerce platforms i
  
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• Pitch update: Sainsbury's, Marks & Spencer, Hiscox, Scottish Power, Audible

  05-07-2016 16:27 via campaignlive.co.uk
  
  Sainsbury's advertising review has progressed to a formal pitch.
  
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• Sky news faces Twitter backlash after broadcasting Ken Clarke's candid off-air comments about Tory leadership candidates

  05-07-2016 15:53
  Sky News has come under criticism over its journalistic practices after broadcasting a candid off-air conversation been former Conservative cabinet ministers Ken Clarke and Malcom Rifkind.
  One-time chancellor Clarke was vocal in his criticism of the Tory leadership candidates, describing a "fiasco" and claiming that if Michael Gove were to become prime minister then Britain would "go to war with at least three countries at once."Ken Clarke and Malcolm Rifkind filmed in Sky News We
  
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• Red Sofa London: Experiential Staffing Recruitment Executive

  05-07-2016 15:27
  
  £18000 - £20000 per annum:Red Sofa London:
  We are looking for an Staffing Recruitment Executive to work in a well established and award winning Experiential Agency.
  London
  
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• Sizmek's new data centre in Germany is a sign of things come ahead of GDPR

  05-07-2016 15:13
  Ad tech outfit Sizmek has announced the opening of a new data centre in Frankfurt, Germany, a development that will allow it to better adhere to the upcoming pan-European data protection rules, plus address advertiser issues such as latency when bidding on inventory.
  Sizmek is launching the new data centre to support its ad serving technology MDX NXT, by enhancing its ability to comply with the upcoming changes in the European data collection and processing laws, i.e. the General Data Protection
  
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• Berlin trolls London startups in cheeky Brexit stunt

  05-07-2016 14:57
  A German political party has launched a Brexit ad campaign threatening to steal London’s startup scene.
  Following the Brexit, the Freie Demokraten (Free Democratic Party, FDP) erected some ads on vans, looking to capitalise on the market’s instability and the gloomy outlook.
  Berlin is home to startup offices including Etsy, HelloFresh, SoundCloud, Rocket Internet, Wunderlist and more, and the liberal party is looking to swell its ranks with the trollish ad campaign.
  The vultures are
  
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• Berlin trolls London start-ups in cheeky Brexit stunt

  05-07-2016 14:57
  A German political party has launched a Brexit ad campaign threatening to steal London’s start-up scene.
  Following the Brexit, the Freie Demokraten (Free Democratic Party, FDP) erected some ads on vans, looking to capitalise on the market’s instability and the gloomy outlook.
  Berlin is home to start-up offices including Etsy, HelloFresh, SoundCloud, Rocket Internet, Wunderlist and more, and the liberal party is looking to swell its ranks with the trollish ad campaign.
  The vultures ar
  
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• Lad Bible’s Mimi Turner: Tech and globalisation are creating winners and losers – and dividing society

  05-07-2016 14:54
  
  How do we heal the rift in the national psyche laid bare by Brexit?
  Marketers looking at the UK post-23 June will observe a tense standoff between segments of our society: young versus old; Remainer versus Brexiteer; rich versus poor; metropolitan elite versus narrow-minded little-Englander. These character types seem to be at odds with a society that prizes tolerance and inclusivity. The spate of racist abuse feels like a country we don’t recognise as ours.
  Compounding the agony, our poli
  
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• Nescafé credits its switch to Tumblr with a rise in sales and engagement

  05-07-2016 14:45
  
  The coffee brand now has 45 Tumblr sites live globally, with a further 20 planned by year’s out, as it aims to create a more direct connection with its younger consumers.
  Over the last six months, Nescafé says the Tumblr websites have generated an additional $200,000 in sales – thanks largely to ‘buy now buttons’ – but it insists this figure is “only a small sign of things to come”. Currently only ten of the sites offer the option to buy online, b
  
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• ASA received over 350 complaints over EU Referendum ads but says it can't regulate political marketing without cross-party support

  05-07-2016 14:19
  The Advertising Standards Authority (ASA) has received over 350 complaints about ads related to the EU referendum. Despite the rallying call for greater regulation of political advertising in wake of the Brexit vote, the body has been forced to explain that it simply cannot do the job without the support of the major political parties (which at this time "don't want to subject themselves to the standards" it sets). 
  The watchdog’s chief executiv
  
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• Orange is the New Black continues to dominate among digital originals

  05-07-2016 14:00
  As Found Remote continues our partnership with Parrot Analytics Orange is the New Black continues to dominate as fans binge watch the series. Here are the full insights.
  For 23th – 29th June, 2016 - Top 5 Digital Original Series in the US and Average Demand Expressions™:
  Orange Is The New Black, Netflix: 31,018,675
  Bloodline, Netflix: 4,330,095
  Fuller House, Netflix: 5,304,441
  Voltron: Legendary Defender, Netflix: 6,702,551
  House Of Cards, Netflix: 3,749,826
  Insights from Parrot
  
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• Secret of eternal youth for businesses: keeping that startup sense of wonder

  05-07-2016 13:11
  
  As organisations mature they become more complex – and more conservative. To thrive, they must resist the gravitational pull of institutional ageingOnce as a child I saw the moon in the morning. It was early. I was on my way to school and there in the silence and soft light, low above the suburban rooftops, hovered a beautiful full moon. I couldn’t believe my eyes. The mysterious sight troubled me all day and, when I returned home, I asked my mother about it. “Mum, how can the
  
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• Russell Parsons: The way to heal Britain’s rift is to listen harder

  05-07-2016 13:01
  
  There has been a lot of commentary since the EU referendum about Britain, the divided nation, with the metropolitan elite on one side and the provincial and rural disenfranchised on the other, much of it lacking any insight. Our magazine cover star this week is definitely armed with insight. Ed Smith is a former director of sales and marketing at Australian media giant Foxtel. Having relocated to Britain he set himself the task of getting to know his adopted homeland.
  For most marketers looking
  
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• Gary Vee on the Found Remote Show: 'Facebook is by far the most dangerous OTT network'

  05-07-2016 13:00
  The second episode of the Found Remote Show is here. I sat down with entrepreneur and internet celebrity Gary Vaynerchuck to discuss the future of TV. The Vayner Media CEO made bold predictions on how Facebook would play a huge role in the evolution of the medium and become the biggest OTT player. See above for the full episode. Here are are some highlights.
  “Humans are really good at tagging things, I think we’ll be calling them things. OTT, where did that come from? Mayb
  
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• Chris Evans made himself the story – and his Top Gear exit became the only solution

  05-07-2016 12:42
  The disappointing end to the Chris Evans/Top Gear romance will be mulled over for many a moon. Of course hindsight is 20/20 vision, although taking a step back it does speak volumes for the motor show’s brand. For Jeremy Clarkson it took several diplomatic incidents, a handful of desecrated world heritage sites, offending the majority of the world’s minorities and a punch up with a producer to convince the BBC it was time to say goodbye. For Evans it is just six ho-hum episodes. &nbs
  
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• Why is ‘mobile-first’ APAC so bad at mobile creativity?

  05-07-2016 12:32
  
  As the jet lag subsides for those APAC marketers lucky enough to go to the South of France for Cannes this year, the hangover still remaining is an underrepresentation of awards in mobile for the region. A rough calculation sees APAC bringing back only 10 per cent of the mobile accolades.
  This is despite being hard-pressed to go to a conference these days without discussing the mobile opportunity in APAC. With countries such as China, Indonesia, India and the Philippines representing interesting
  
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• 4 ways external testing can be a profitable boost for digital agencies

  05-07-2016 12:22
  We all know that feeling of reading a proposal over so many times you begin to read what you know it should say, rather than what is written. Your eyes adjust and you simply cannot see the mistakes; the same concept applies to Testing.
  As the basics of any Testing qualification will teach you, testing externally is more efficient and having the guys who built it do the testing is the least effective thing to do.
  From project fatigue to simple bias of idea contribution, there are many reasons why
  
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• Project Everyone calls for female equality in #WhatIReallyReallyWant Spice Girls remake

  05-07-2016 12:20
  
  Project Everyone has invoked a little bit of 90s nostalgia for its latest campaign, celebrating the 20th anniversary of the Spice Girl's 'Wannabe' video with a remake designed to raise awareness of female inequality. 
  The video features artists from the UK, India, South Africa, Nigeria, the US and Canada and looks to harness the girlband's famous 'Girl Power' slogan to show what women across the world 'really really want'.
  It was developed by Project Everyone, a group backed by filmake
  
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• My Media Week: Andy Goldsmith, Primesight

  05-07-2016 12:12 via campaignlive.co.uk
  
  We join Andy Goldsmith, sales director at Primesight, as the business focuses on the consequences of a Brexit, plans its move into airports and holds its annual conference - complete with after-after party.
  
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• EMR | Specialist Marketing Recruitment: Director/Partner - Financial PR

  05-07-2016 12:04
  
  £70000 - £100000 per annum:EMR | Specialist Marketing Recruitment:
  Great opportunity for an experienced Financial PR Director to join this young, growing, Financial Communications consultancy. This is a permanent role.
  City of London
  
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• It’s all about the fans for Manchester City FC's all-new ‘co-creation’ site

  05-07-2016 11:39
  
  Manchester City FC is placing its fans front and centre of its newly re-launched website, designed from the bottom up on the principle of co-creation.
  Mancity.com dovetails with the release of a new club badge and has been created in partnership with supporters through several phases of focus groups, surveys, prototype designs, and user testing.
  Adopting a mobile-first strategy the portal will be able to interact by swiping, tapping or clicking and boasts a number of features such as City Now wh
  
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• 'Fall down seven times, stand up eight': How to support peers with mental illness

  05-07-2016 11:27 via campaignlive.co.uk
  
  Jonathan Sanchez rallies the marketing industry to help peers suffering from mental illness.
  
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• Swarovski hands global media account to Havas

  05-07-2016 11:26
  
  Havas Media has landed Swarovski’s global account, spanning over 35 counties, taking it over from incumbent agency Zenith Optimedia which had held on the business since 2007.
  "As part of our commitment to the ongoing improvement of our media and marketing governance, Swarovski periodically evaluates all marketing service suppliers to ensure we maintain the best working relationships with the best agency partners,” said senior vice-president of branding, communication and media CGB Sw
  
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• Tatty Devine creates installation for Royal London Hospital

  05-07-2016 11:23
  
  Jewellery brand Tatty Devine has designed an installation for the Children’s Imaging Department at the Royal London Hospital to improve the experience for children visiting the department.
  Titled ‘All That Glitters May be Bones!’ the installation was commissioned by Vital Arts, The arts organisation for Barts Health NHS Trust, and is made up of thousands of individual acrylic pieces, something the brand is famous for.
  The pieces come together to form a kaleidoscopic effect in t
  
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• Cancer Research calls for ban on junk food ads before 9pm watershed to 'prevent childhood obesity'

  05-07-2016 11:19
  
  Cancer Research UK is fronting a call to ban junk food advertising on TV before 9pm to help tackle rising childhood obesity rates. 
  Amid the ongoing public and political debate around sugar, the charity has launched a ‘Junk Free TV’ campaign that will seek to put pressure on the UK government to remove spots for calorie-laced foods ahead of the watershed. The call-to-action follows a study into how such ads for unhealthy products influence kids’ eating habits and food choi
  
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• Paddy Power's Fonejacker TV ad banned over 'misleading' Cheltenham offer

  05-07-2016 11:13 via campaignlive.co.uk
  
  Power Power has been rapped by the Advertising Standards Authority for a TV ad that misleadingly claimed a customer offer was open to everyone - even those who had been restricted by the bookmaker for abusing previous offers.
  
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