Marketing news

• Havas Media scoops Swarovski's global media account in 35 countries

  04-07-2016 20:34 via campaignlive.co.uk
  
  Havas Media has won Swarovski's global media account in a competitive pitch against rivals, including the incumbent Zenith.
  
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• The dawn of programmable marketing: A look inside Xaxis’ Co-Pilot initiative

  04-07-2016 20:10
  
  Machine learning, Artificial Intelligence (AI) – for many of those involved in the advertising industry such terms are nothing more than buzz phrases used by panelists on the conference circuit, with little real application to contemporary media practice.
  However, while the more cynical in the industry may dismiss the above phrases as merely the domain of science fiction, the impact of such technologies (be it positive, or negative) will be felt a lot sooner than such cynics think.
  Th
  
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• The UK’s creative industries outline five-year plan for post-Brexit growth

  04-07-2016 18:47
  
  The UK’s creative industries has called on the government to ensure its negotiations with European Union (EU) officials keep the country in the single market, and protect against a potential talent drain post-Brexit. This comes as leading creative outfits outline a five-year plan to position the sector at the forefront of economic growth.  
  The wide-ranging revamp of the ‘Creative Together’ blueprint, which first launched in 2014, makes a case for the sector not
  
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• Why Coca-Cola’s CokeTV must prioritise authenticity to reach young consumers

  04-07-2016 18:20
  
  Coca-Cola launched its new YouTube channel CokeTV last week. The channel, which is a collaboration with various YouTube vloggers in a bid to reflect the passions and interests of young people across the nation, is seeking to build on the success of CokeTV in Germany. Its German equivalent has attracted over 268,000 subscribers and 29 million views since launching in 2014.
  Each CokeTV episode will be hosted by British YouTube stars Manny and Dodie, with a focus on themes including gaming, sport,
  
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• News Corp's TalkSport acquisition strengthens its grip on football and helps futureproof its operations

  04-07-2016 17:27
  If you’re in the M&A business, the phrase 'a good strategic fit' – as parroted on press releases, in media statements and in front of analysts and investors – has a certain familiarity about it.
  But in the case of News Corp’s surprise £220m swoop for TalkSport owner The Wireless Group, it’s not just a good strategic fit, it’s so damned perfect that one wonders why nobody had thought of it before.
  To recap: last week, while ev
  
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• Secret Marketer: The rapid pace of digital won’t change human nature

  04-07-2016 17:11
  
  At a recent marketing breakfast, an attendee told me that the trendier parts of London and Manchester are using electrical milk floats to deliver milk to homes and offices. Since the dawn of time, the sound of milk bottles rattling on electric-powered milk floats has been common. The floats looked nothing like a Tesla Model S and you could probably walk faster than its top speed, so who would have thought that hipsters would be going backwards in the future?
  My fellow reminiscer went on to ask w
  
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• Jackie Cooper obituary

  04-07-2016 17:11
  
  My mother, Jackie Cooper, who has died aged 79, led the field in market research, helping to launch many of the everyday brands we now take for granted, including Quality Street, Persil, Guinness, Yorkie, Audi and many more.Jackie, along with my father, Peter, co-founded Cooper Research & Marketing (CRAM) in 1968. In developing unique psychological approaches, including one of the first incarnations of the focus group, CRAM transformed the nature of market research. Continue reading...
  
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• Chris Evans resigns from BBC's Top Gear after giving it his 'best shot'

  04-07-2016 16:48
  
  Top Gear presenter Chris Evans has resigned from the show, with the BBC confirming that the host will not return for a second series. 
  Evans announced the news on Twitter, telling fans that he had given the gig "his best shot," praising the revamped TV show's team.Stepping down from Top Gear. Gave it my best shot but sometimes that's not enough. The team are beyond brilliant, I wish them all the best.
  — Chris Evans (@achrisevans) July 4, 2016
  In an official BBC statement Evans said:&n
  
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• Media industry hit by Brexit uncertainty as analysts predict advertising decline

  04-07-2016 16:41
  
  The media industry’s future is looking less than rosy following Brexit, with analysts warning of a decline in advertising across the board due to the negative impact on the UK economy.
  In a report compiled by Enders Analysis, the research company said the immediate impact of Brexit is likely to be an advertising decline and raised concerns for the UK’s creative economy, whose funding is largely a result of the UK’s membership of the single market and the benefits this offered i
  
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• How social platforms are inspiring social change

  04-07-2016 16:22
  Attendees at this year’s Cannes Lions will have been left in no doubt as to the pre-eminence of social platforms in communications today. In addition to the Cannes Social Academy, there were two new awards for social in the Cyber Lions and social was a key platform in almost every award winning piece of work throughout the festival.
  At the same time, there was an even bigger showing of work which aimed to deliver a wider social purpose. So big in fact that there have been some fairly robus
  
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• Digital Cinema Media Awards 2016 deadline looms

  04-07-2016 16:07 via campaignlive.co.uk
  
  Time is running out to enter the second annual awards, in association with Campaign, to celebrate the best of cinema advertising.
  
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• Sainsbury’s ditches Netto as standing up to Aldi and Lidl proves too big a job

  04-07-2016 15:52
  
  Sainsbury’s has confirmed that 16 Netto stores across the UK will close after it ended a joint venture deal with Danish retailer Dansk Supermarket Group.
  Sainsbury's first tied with Netto in 2014 with a view to relaunching the chain as a competitor to Lidl and Aldi, whose hold on the market was beginning to be felt by the ‘Big Four’ supermarkets.  
  However, the grocer's boss Mike Coupe said today that the investment and scale needed to take on the discounters was simply to
  
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• L'Oréal Paris most aired brand on UK TV in June

  04-07-2016 15:34 via campaignlive.co.uk
  
  L'Oréal Paris was the most aired brand on British TV last month, followed by Smart Insurance and Tesco.
  
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• 'We Are America' PSA featuring John Cena extends Ad Council's 'Love Has No Labels' campaign

  04-07-2016 15:03
  
  'Love Has No Labels' has launched its newest video, 'We Are America,' in celebration of not only Independence Day in the US, but the diversity that makes up the country.
  WWE mega-star John Cena is featured in the three-and-a-half minute video that celebrates love and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. It is supported by a wide-ranging digital campaign, including an opportunity for people to submit photos to demonstra
  
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• Creative Work of the Week: Iziko Slave Lodge Museum uncovers hidden South African history

  04-07-2016 13:47
  Geometry Global Cape Town has run away with this week’s Creative Work of the Week title for its profound and beautiful ‘Slave Calendar’ produced for the Iziko Slave Lodge Museum.
  The document, which features images shot by award-winning photographer David Prior, creatively draws attention to the 71,000 slaves who landed at the Cape of Good Hope between 1653 and 1856 and were stripped of everything, including their names with many simply renamed after the calendar month in which
  
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• If you're complaining about Facebook's news feed changes, you're missing its true marketing potential

  04-07-2016 13:10
  Facebook's latest news feed tweaks are once again causing ripples of confusion across the industry – is it time to panic? The short answer is no, the move is arguably actually a good thing for marketers, but if you're a publisher there may be more to worry about.
  These changes focus on bringing content from the people you know best further up the news feed. It's a response to users who miss key updates from people they most care about, which is a concern I've heard expressed frequentl
  
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• Heathrow Airport doubles down on Sina Weibo and WeChat to promote UK tourism in China

  04-07-2016 13:04
  Heathrow Airport has launched an account on Chinese social platform Sina Weibo in a bid to raise awareness of UK tourism in the region.
  The launch follows on from the 2015 creation of its WeChat profile and gives the hub a combined social audience of 600 million.
  Heathrow will look to market UK holidays to Chinese travelers and also use the services to provide customer service to visitors via real-time journey updates.
  The airport, which is the largest gateway to the UK for Chinese visitors
  
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• Highland Spring: bottled water now as indispensable as your keys, wallet and phone

  04-07-2016 12:51 via campaignlive.co.uk
  
  There has been a "complete change in the consumer psyche" when it comes to bottled water, the commercial director of Highland Spring Group told Campaign.
  
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• Do you have what it takes to be the new Kingsley? Partick Thistle ad seeks fan to play world’s most ‘terrifying’ mascot

  04-07-2016 12:35
  Glasgow football club Partick Thistle has advertised a post for the “best job in the world” as it seeks a new supporter to step into the suit of its globally famous mascot Kingsley.
  The yellow ambassador, described by his club as a “dentist-deprived ray of sunshine”, has been the face the team for just over a year. 
  Designed by Turner Prize-winning artist David Shrigley to represent Thistle’s sponsorship deal with US firm Kingsford Capital, the mascot gain
  
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• Applying the Mini-MBA in Marketing (Webinar)

  04-07-2016 12:14
  
  He looked at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. Listen for a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
  The topics covered during the session included:
  Brand Equity
  Market Orientation
  Segmentation
  Positioning
  Marketing CommunicationsWe’ve teamed up with award-winning columnist and Professor Ma
  
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• Coca-Cola blurs out sponsors on its new CokeTV YouTube channel

  04-07-2016 12:04 via campaignlive.co.uk
  
  Coke has launched its own YouTube channel in the UK but has confused a few viewers by blurring out other brands that pop up organically within its videos.
  
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• Häagen-Dazs unveils #LoseYourself Wimbledon push as it looks to turn attention away from Centre Court

  04-07-2016 12:03
  Häagen-Dazs wants to turn attention away from Centre Court and on to fans to mark its five-year sponsorship deal with Wimbledon.
  The luxury ice-cream brand has enlisted street-style photographer Adam Katz Sinding to shoot a real-time portrait series to bring to life the brand’s social #LoseYourself campaign.
  Instead of focusing on the usual suspects like Murray, Williams or Federer, the photography project will instead capture the most intense and emotional moments from the tourn
  
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• All Nippon Airways appoints Digital Visitor to social media brief

  04-07-2016 12:00
  Japan’s largest airline, All Nippon Airways (ANA), has appointed Bristol based agency Digital Visitor to handle its social media strategy.
  ANA, which operates flights to around 50 domestic destinations, as well as 32 international destinations across Asia, Europe and North America, has briefed Digital Visitor to deliver a social media and influencer marketing campaign to boost targeted awareness of the airline within Europe.
  Akira Nakamura, senior vice president EMEA&nb
  
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• Media sector faces 'dismal' outlook post-Brexit

  04-07-2016 11:57 via campaignlive.co.uk
  
  The UK media sector faces a "dismal" outlook following the country's vote to leave the European Union, according to a report from Enders Analysis.
  
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• YouTube to offer more hands-on help to rising video stars and creators

  04-07-2016 11:44
  YouTube has vowed to do more to nurture the next generation of video talent on its service by introducing new technology and hiring real people to help advise a new generation of talent.
  Part of moves to offer a more "human touch" the service will redouble its efforts to choke off trolls and weed out exploitative multi-channel deals.
  Vice-president of operations Sebastien Missoffe said: “We need to balance the great technology we have and bring this human access for every single creator. T
  
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• Apple Music refutes Spotify competition aspirations

  04-07-2016 11:22
  Apple has refuted aspersions from music streaming rival Spotify that it had sought to undermine competition in the sector by unfairly rejecting an update to Spotify’s iPhone app.
  Spotify asserts that Apple’s rejection of its app raises "serious concerns" over competition law in both the US and EU.
  Apple blocked the new app over a revision which saw it remove in-app purchases and introduce an external account sign-up feature, functions which would have allowed Spotify to cut out
  
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• Apple Music refutes Spotify competition aspertions

  04-07-2016 11:22
  Apple has refuted aspersions from music streaming rival Spotify that it had sought to undermine competition in the sector by unfairly rejecting an update to Spotify’s iPhone app.
  Spotify asserts that Apple’s rejection of its app raises "serious concerns" over competition law in both the US and EU.
  Apple blocked the new app over a revision which saw it remove in-app purchases and introduce an external account sign-up feature, functions which would have allowed Spotify to cut out
  
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• Review recap: Triumph, RNLI, Axa

  04-07-2016 11:15 via campaignlive.co.uk
  
  Triumph, the iconic British motorcycle maker, has approached creative agencies ahead of a possible review.
  
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• Mozilla’s global marketing director leaves for Dexcom healthcare role

  04-07-2016 11:13
  
  Bernard will start his new role as Dexcom’s EMEA marketing director at the end of August. It is a newly created position that will encompass building up brand awareness and increasing Dexcom adoption for both healthcare professionals and patients.
  During his time at Mozilla, Bernard was responsible for Mozilla’s strategic expansion into mobile with its operating system Firefox OS, which included rolling out the newly created ‘Fox’ Branding. Firefox OS subsequently launche
  
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• Associated Press enlists AI bots to report on Minor League baseball matches

  04-07-2016 11:05
  The Associated Press has revealed it is now begun employing AI powered bots to report on Minor League baseball matches nationally, after striking a deal to source data direct from MLB Advanced Media, the league’s official statistics provider.
  This will see computer written articles published for matches in which human writers were not in attendance in near real time with a delay of just minutes.
  Barry Bedlan, AP’s deputy director of sports products, said: “We have to make sure
  
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• Top tips on using direct mail to engage with couples

  04-07-2016 11:03
  
  Becoming a couple is an important and exciting stage in anyone’s life but the age range is broad. It means brands can struggle to understand whether people are in the early stages of a relationship or committed for the long-term. It is also difficult to discover a couple’s spending power.
  However, when couples have money to spend they will splash the cash on time with friends, buying clothes and going out, according to the Royal Mail’s The Life Stages of Mail research by Market
  
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• Facebook rejects Israeli disapproval of a lack of cooperation in censoring abusive content

  04-07-2016 10:47
  Facebook has found itself drawn into a war of words over its approach to conflict in the Middle East after being publicly accused of being uncooperative in its approach to removing abusive messages and inflammatory remarks by the Israeli government.
  The put down comes amidst a 10 month escalation of stabbings and other attacks in Israel, prompting prime minister Benjamin Netanyahu to seek new powers enabling the government to forcibly remove posts it holds to be threatening.
  Amidst heightened te
  
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• The New European: Archant launches national 'pop-up' newspaper for anti-Brexit readers

  04-07-2016 10:45
  A new national newspaper is being launched in the UK to give anti-Brexit readers “a voice” following the UK’s decision to leave the EU.
  The New European will launch on Friday (8 July) at the cost of £2, and has been described by publisher Archant as a “pop-up paper”.
  Its initial print run will last just four issues, according to BuzzFeed, with an Archant spokesperson saying: “Every issue will be a collector’s item. After issue four, every week
  
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• DJ Gilles Peterson on how artists can work with brands

  04-07-2016 10:39
  As he prepares to raise the curtain on this year’s WorldWide Festival in Sete, France, today (4 July) DJ and record label owner Gilles Peterson is preparing to use the relationship to further his radio WorldWide FM radio station with studios in Europe and the USA.
  Work with WeTransfer and WorldWide FM
  Peterson was recently announced as the creative director of online file-sharing site WeTransfer, and spoke recently on a panel session at this year’s Cannes Lions Festival about how art
  
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• "The new design is not just cosmetic" – Behind the scenes of The Drum's new-look website

  04-07-2016 10:20
  The Drum is going through an exciting period of rapid growth. We’re producing more content than ever before, and we’re doing it in more diverse ways. Our reach is now truly worldwide with our digital audience extending across Europe, the US and Asia.
  Today's website launch marks the beginning of an exciting new phase in the evolution of The Drum.  We’ve made a big investment in our flagship website and our new site will enable The Drum to keep growing, whilst remainin
  
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• Creative Works: Featuring Krow, Elmwood, Adam&EveDDB, TBWA\Paris and more

  04-07-2016 10:16
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'. 
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 11 July
  
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• Embattled Volkswagen brand chief hangs on amidst investigation

  04-07-2016 10:09
  Embattled German car maker Volkswagen’s under fire brand chief has vowed to hang on in his job despite becoming subject to an investigation by German prosecutors, according to one local paper.
  Herbert Diess is being investigated as part of a wider probe into whether the manufacturer had contravened disclosure and market manipulation rules by delaying a formal announcement that it had been cheating emissions tests.
  This sorry saga has cast a cloud over Diess ever since the scandal first cam
  
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• BT "Helicopter" by AMV BBDO

  04-07-2016 10:00 via campaignlive.co.uk
  The latest ad from BT starring Ryan Reynolds shows how strong the Wi-Fi signal could be with the brand's Smart Hub.
  
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• Absolut ventures into UK tech scene to explore the ‘future of nightlife’

  04-07-2016 09:57
  Absolut plans to embed itself at grassroots level with the creative technology scene so that it can identify products and services that will give people new reasons to try its brands.
  This could be anything from ticketing and guest lists to payments and projection mapping. It’s a broad remit but the aim is that by exploring so many different ideas by working with start-ups, Absolut can influence the future nightlife experience.
  While the reasons for Absolut are clear, the need for innovati
  
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• BMW partners with Intel to manufacture driverless cars

  04-07-2016 09:47
  Automaker BMW has teamed up with chip giant Intel and automated vision system Mobileye to jointly develop a new breed of driverless cars by 2021.
  Each party will pool their expertise to create a vehicle capable of navigating itself without recourse to human interaction along both motorways and congested inner city areas.
  Instead of a road revolution however the trio will push for evolution with a gradual replacement of human controlled components in existing vehicle designs as new computer and s
  
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• The Drum rolls out new website design to improve user experience and surface more content

  04-07-2016 09:30
  The Drum's new look European and US website design has gone live, enabling better content surfacing on the homepage while also improving its mobile performance. 
  The new look for Europe's most read media and marketing website features several content sections across marketing, creative, digital, media and advertising on its homepage in order to help readers find new content in any relevant sector whenever they visit. Further sectors can be found within the All section of the homepage menu,
  
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• BBC backs Chris Evans amidst police inquiry into alleged historic sex assault

  04-07-2016 09:26
  The BBC has thrown its weight behind star presenter Chris Evans amidst suggestions that the newly installed Top Gear host is facing allegations of an historic sex assault.
  According to reports in The Sun on Sunday, Evans will be quizzed by officers from the Metropolitan Police over the next few days to answer allegations that he exposed himself to a former work colleague and touched her breasts during the 1990s.
  The claims first emerged in May at which time Evans dismissed them out of hand, desc
  
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• Bauer expands Magic with Motown station

  04-07-2016 09:08 via campaignlive.co.uk
  
  Bauer Media is continuing its strategy of developing sister stations for its key brands with the launch of Magic Soul Summer, a digital radio station playing soul and Motown.
  
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• Marketing Moment 95: Mr. Peanut celebrates his 100th birthday in 2016

  04-07-2016 09:00
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today we feature Planters' Mr. Peanut as our marketing moment, one of the world's most iconic brand mascots who also happens to be celebrating his 100th birthday this year.
  According to Planters, “Mr. Peanut was born when schoolboy Antonio Gentile submitted his sketch to win the Planters contest for a brand icon. A com
  
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• Kellogg's Bran Flakes "Art of breakfast" by Leo Burnett

  04-07-2016 08:57 via campaignlive.co.uk
  
  Kellogg's Bran Flakes wants to challenge the perception that many whole wheat foodstuffs are not tasty.
  
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• The anti-ad block ads: How publishers can be more persuasive with their pop-ups

  04-07-2016 08:30
  You hated those ads – the sidebars, the banners, the pop-ups – but they just kept coming and coming. Then one fateful day, a man in an old trench coat, obscured by shadow and mystery, appeared from a dark alley to offer you a solution – the ad blocker. ’It’ll solve all your worries, kiddo.’
  And it did, for a while at least – news sites were stripped back to being minimalist information vendors, purged of pesky sidebars. Valhalla!
  After a time, pop-ups ad
  
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• Lidl’s marketing director on the next chapter for Lidl Surprises and turning doubters into advocates

  04-07-2016 08:29
  
  Tonight (July 4) Lidl will roll out the latest execution of its ‘Lidl Surprises’ campaign (created by TBWA) on ITV during Coronation Street, with a TV ad focusing on the provenance of the discounter supermarket’s Deluxe Scotch Beef.
  The campaign was inspired by internal research that revealed many Brits still think of Lidl’s supply chain in a “derogatory way”, according to UK marketing director Claire Farrant. Subsequently, she made a conscious decision to go
  
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• MailOnline publisher Martin Clarke talks international expansion, paywalls, Snapchat, Facebook & programmatic advertising

  04-07-2016 07:07
  The Mail Online's publisher Martin Clarke is a man who seems ready for criticism at every turn, expecting shade to be thrown at his publication while also very capable of throwing back huge audience numbers. It's doubtful that he hears anything new when interviewed by other publications very often and is ready for it. 
  When The Drum joins Clarke and his team on the Daily Mail Yacht, parked at the bottom of the Cannes harbour, moored opposite a less than subtle white promenade erected for th
  
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• Royds Raphael: Account Manager – BRAND CREATION & BRAND STRATEGY

  04-07-2016 06:11
  
  £30k-£35k+ depending on experience:Royds Raphael:
  Account Manager to work on global accounts your role will involve a high level of strategic input as well as overseeing roll out of brand solutions
  London (Central), London (Greater)
  
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• I don’t trust tech vendors, says Standard Chartered’s Damien Cummings

  04-07-2016 05:33
  Agencies act as a trusted and impartial partner for brands, said Standard Chartered Bank’s global head of digital marketing, whereas tech vendors are “just trying to get commission out of us”.
  He spoke out in defense of the client-agency relationship, which has recently come under scrutiny as some marketers have moved to work directly with technology businesses. Speaking at ATS in Singapore today, Cummings said that clients would prefer to build their own technology for their m
  
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