Marketing news

• Lévy on Publicis Groupe restructure: 'No-one has dared to go as far'

  29-06-2016 23:58 via campaignlive.co.uk
  
  Maurice Lévy, the chairman and chief executive of the Publicis Groupe, has told Campaign he believes the restructure of his business is bolder than changes made by his holding company rivals.
  
  Read more

• US Creative Work of the Week: Porsche – Happy Father’s Day

  29-06-2016 22:02
  
  Earlier this month, Porsche rolled out a touching short film for Father’s Day that shows how the automaker’s passionate fans span generations.
  Created by Minneapolis-based agency Solve, the video has been voted by readers as US Creative Work of the Week.
  The two-minute film features footage from last year’s Rennsport Reunion V in California, an event that “drew nearly 60,000 people from across the globe to a single destination, all to celebrate one of the most accomplishe
  
  Read more

• Facebook changes news feed to focus more on posts from friends and family

  29-06-2016 20:47
  
  Facebook has tweaked its news feed algorithm so users will now see more content from family and friends and less from publishers.
  The change comes as a blow to publishers who heavily rely on the social network to share stories and direct traffic to their sites. According to a recent report from web analytics firm Parsley, 41.4 percent of referral traffic to news sites comes from Facebook.
  In a blog post, the company said that the change may cause reach and referral traffic to decline for some pu
  
  Read more

• Consumers overwhelmingly prefer to get their news via text even as online video grows

  29-06-2016 19:14
  
  Even as more and more news organizations invest in online video to try and attract eyeballs, a recent report from the Reuters Institute for the Study of Journalism found that the majority of consumers do not spend time watching videos while on news sites.
  According to the report, technology, publishers and platforms are the driving forces behind online video growth, not consumer demand. After interviewing around 30 news organizations, the authors of the study found that people spend an average o
  
  Read more

• Advertisement

• Concern over Boris Johnson's support in the media revealed in leaked government email

  29-06-2016 18:33
  
  Concerns over the way Boris Johnson has been portrayed in both the media and the Conservative party have been revealed in a leaked email that was sent to justice secretary Michael Gove by his wife. 
  In the email, which was also sent to Gove's aides, Sarah Vine expressed concern over Johnson's potential leadership of the party and said that he should "seek assurances" about his role in the cabinet. 
  Vine also said that Gove’s support would be a benefit to Johnson ga
  
  Read more

• Paul Johnson attacks 'lying' over Britain's decision to quit Europe

  29-06-2016 18:25
  
  In a striking article in the influential US magazine Forbes today, Paul Johnson, once editor of the New Statesman and a former close adviser to Margaret Thatcher,  criticises the referendum  campaign on Britain’s membership of  the EU saying it had been "marked by confusion, contradictions and a great deal of lying."
  The confusion, says Johnson, is "particularly evident in the U.S. government’s stance.
  "The White House and Congress, along with prominent indiv
  
  Read more

• Microsoft’s acquisition of LinkedIn brings more opportunity, behavioral data & tools for B2B marketers

  29-06-2016 18:01
  
  With the recent acquisition of LinkedIn by Microsoft, B2B marketers have been asking what the implications are - particularly companies like Chicago-based agency Slack & Company which was early advocates and avid users of the platform.
  On Monday, Microsoft's CEO Satya Nadella said in an interview with the Wall Street Journal that "it is really the coming together of the professional cloud and the professional network". Many in the B2B sector agree that it is, although it is un
  
  Read more

• AppNexus and The Trade Desk reported to be close to filing for IPO

  29-06-2016 18:01
  
  Ad tech outfits AppNexus, and The Trade Desk are reportedly close to filling for an initial public offering (IPO). 
  The New York-based, AdExchanger cited multiple sources claiming both ad tech companies are close to submitting S1 forms with the Securities and Exchange Commission in the USA, indicating plans for an IPO in the coming months.
  In the case of AppNexus, it has been expected to float on the stock exchange for some time (many had expected it in the last year), with AdExchanger 
  
  Read more

• Advertisement

• Why The O2 arena is letting Unilever clean its roof

  29-06-2016 17:55
  
  AEG, which works on The O2 arena’s sponsorship deals, saw an opportunity to work with the cleaning brand after realising the venue’s roof hadn’t been cleaned since 2007.
  CIF has sent seven professionals to completely clean the roof over a 12-week period, of which it is currently just over half-way through, with signage in The O2 arena promoting the campaign with the slogan: “While you raise the roof, we are cleaning it”.
  The campaign, which has been regularly update
  
  Read more

• Social purpose and building a better business: Lessons from Gina Roughan’s #SMBuzzChat

  29-06-2016 17:55
  Last night’s Social Buzz Chat threw up some interesting debates around social purpose – namely, the difference between CSR (corporate social responsibility) and social purpose (otherwise known as brand purpose).
  What is social purpose?
  Social purpose is about brands making a positive impact on the world, while still growing their business. It’s linking profit and purpose – so the purpose has to be relevant to the company’s core business. Whether it’s Dove
  
  Read more

• Marketing Moment 90: Apple’s iconic ‘Get a Mac’ campaign spans four years and 66 ads

  29-06-2016 17:41
  
  To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
  Today’s marketing moment was chosen by Katie D’Amato, executive creative director at Rational Interaction. Below, find out why Apple’s ‘Get a Mac’ campaign is her favorite marketing moment.
  Apple has long been heralded as THE innovator when it comes to technology, a title they’ve earned through
  
  Read more

• Design Council appoints Brand Union's Terry Tyrrell as chairman to lead 'exciting next stage'

  29-06-2016 17:41
  
  The Design Council has appointed Brand Union's worldwide chairman Terry Tyrrell as its chairman after the retirement of Martin Temple this week. 
  Tyrrell will drive forward new strategic plans including the delivery of new large-scale programmes addressing issues of national significance and delivering positive social, environmental and economic change.
  He will also be responsible for supporting the new chief executive who the Design Council is in the process of appointi
  
  Read more

• Ocado appoints Now to creative account

  29-06-2016 17:40 via campaignlive.co.uk
  
  Ocado, the UK's largest online-only supermarket, has appointed Now to be its creative agency.
  
  Read more

• Cheil London bolsters creative department with raft of senior hires

  29-06-2016 17:40
  
  Cheil London has boosted its creative department with two new senior hires, appointing Nick Craske as creative director and Georgia Barretta as creative director, design.
  Craske joins from Forever Beta, where he was also a creative director, he will now work across all of the agency's accounts including Samsung, Coca-Cola, Etihad Airways and Asda. 
  Prior to Forever Beta, Craske was a creative director at Isobar, where he developed work for G
  
  Read more

• Newspaper sales jump up to 20% after Brexit vote drama

  29-06-2016 17:37 via campaignlive.co.uk
  
  Newspapers have reported a huge spike in sales over the weekend because of the Brexit vote drama, with some titles such as The Times recording their highest circulation of the year.
  
  Read more

• Four reasons your business stories fail (and how to make them better)

  29-06-2016 17:36
  
  Delivering content is the setback of many successful business plans. In an internet filled with eye-grabbing websites and engaging content, expectation is high and attention-span is short. How do you provide practitioners with the information they need, whilst keeping your story appealing?
  Esri, a provider of Geographic Information Systems (GIS), have assembled a whitepaper explaining the four reasons businesses fail to engage other businesses through stories.
  You’re playing the
  
  Read more

• The Drum launches its first Kindle eBook with Reimagining Advertising

  29-06-2016 17:26
  
  The Drum has made its first move on the Kindle platform, publishing Reimagining Advertising in the Amazon Kindle Store.
  Reimagining Advertising, created in partnership with GumGum, features marketers reimagining seminal ads from the pre-digital age with all today's current digital tools at their disposal.
  Marketers from companies including Karmarama, Ogilvy & Mather Group and Xasis rethought what some of the most famous ads of all time could become in today’s digital age.
  The Kindle ve
  
  Read more

• Brand Recruitment: Marketing Executive (Maternity cover)

  29-06-2016 17:18
  
  £35000 per annum:Brand Recruitment:
  Marketing Executive (Maternity cover), Cambridge -A market leading developer of medical equipment is looking for a Marketing Executive to join their team to cover maternity leave.
  Cambridge
  
  Read more

• Brexit pushes consumer confidence to lowest level since 2013

  29-06-2016 17:16 via campaignlive.co.uk
  
  UK consumer confidence has crashed since last Thursday's referendum result, the latest data from YouGov's consumer confidence index shows.
  
  Read more

• UK kids network PopJam hits 1 million milestone

  29-06-2016 16:51
  
  PopJam, a social content hub tailored for under-13s, has had its app downloaded over 1 million times, meaning more than 30 per cent of the UK’s 8 to 12 year-old smartphone owners have the app on their device.
  Additionally, PopJam-owner SuperAwesome claims users are spending over 45 minutes a day engaging with content on the network that contains channels on behalf of both creators and brands on the platform, with Nintendo, Penguin and the Disney Channel among the brands accessing the netwo
  
  Read more

• Branding Brexit: the comms strategy failures that shaped the EU referendum

  29-06-2016 16:51
  Nine minutes before Boris Johnson publicly declared which side he was backing in Britain's referendum on membership of the European Union, he texted David Cameron to let him know: ‘Dave, I’m backing Brexit. Soz.’  Or words to that effect.  
  This was the part of the process of preparation for the announcement, apparently taken after 'enormous heartache’. Does it sound like a course of action followed by a decisive and committed campaign spokesperson? Not exactly.
  
  Read more

• Brand Recruitment: Public Affairs Manager

  29-06-2016 16:49
  
  £45000 per annum + bonus and benefits:Brand Recruitment:
  Public Affairs Manager, Middlesex -An exciting opportunity has become arisen for an instantly recognisable name within the consumer sector
  Middlesex
  
  Read more

• Diary of a Cannes virgin: The highs and lows of Cannes Lions 2016

  29-06-2016 16:40
  This time last week I was in the south of France, popping my Cannes Lions virginity. Seven days on and the UK is out of the EU, England has embarrassed itself in the football and I’m back at my desk staring at gloomy London skies.
  To say I’d rather be back at the festival may be something of an understatement. Were the naive expectations and childlike excitement I wrote about prior to attending Cannes fulfilled? You bet. Here’s why…
  The work
  As every Cannes virgin knows,
  
  Read more

• Kingsley, one year on: The Drum catches up with football's most 'terrifying' mascot

  29-06-2016 16:15
  
  When Partick Thistle mascot Kingsley was unveiled one year ago by the Glasgow football club he almost broke the internet. 
  The monobrowed maestro's unusual appearance ensured him almost instant viral fame, courting media attention in the UK and across the globe from the likes of CNN and BuzzFeed. 
  Even Time Magazine warned readers:  ‘This soccer team’s new mascot will haunt your every morning.' 
  Despite his fast-found notoriety,
  
  Read more

• Independents’ Day: The time is now for more marketers and independent agencies to unite

  29-06-2016 16:04
  The theme of independence has rocked global headlines over the last week with the UK’s vote to leave the European Union. Over the coming days, that same independent spirit will be lauded on the US side of the pond as America prepares to celebrate her 240 years of freedom from the British Empire.
  From an economic perspective, independence continues to be one of the most dominant macro trends influencing commerce as consumers celebrate the independent in categories from beer to restaura
  
  Read more

• Comedy Central launches 360° narrative for 'Another Period' exclusively on Facebook

  29-06-2016 16:00
  
  As virtually reality continues to become a major part of the marketing mix, shows that you might not expect to leverage the technology are making big strides. Comedy Central's "Another Period," which "follows the lives of the obscenely rich Bellacourt family and their many servants in turn-of-the-century Rhode Island," recently launched a virtual reality video.
  Even thought the show takes place in 1903, the creative team found a fun way to extend the storyline on Facebook with a 
  
  Read more

• Adidas expands its deal with Kanye West as it reveals plans to launch co-branded stores with the rapper

  29-06-2016 15:53
  
  Adidas has inked a new long-term partnership deal with rapper Kanye West to expand upon the 'Yeezy' collection the pair have already collaborated on.
  The sportswear giant, which poached West from arch rival Nike in 2013, will create a separate 'Adidas + Kanye West' line into its business unit. West's division will have a team of dedicated staff working on it at the firm's US head offices in Portland, Oregon.
  The deal with the artist will encompass performance gear and a line of co-bran
  
  Read more

• EMR | Specialist Marketing Recruitment: Senior Investor Relations/Corporate Access (12 mth FTC)

  29-06-2016 15:49
  
  £65000 - £90000 per annum:EMR | Specialist Marketing Recruitment:
  A leading financial services firm is looking for a Head of Investor Relations/Corporate Access to join its London based team.
  London
  
  Read more

• Digital Gurus: Mid Fullstack Developer

  29-06-2016 15:36
  
  £30000 - £40000 Per Annum Benefits:Digital Gurus:
  My client is a digital start-up in the App industry, providing Workflow Automation Software to some of the big mobile names.Central London
  
  Read more

• Forget ‘Business as War’: Collaboration is the future

  29-06-2016 15:30
  Collaboration runs through the fabric of my business, and I believe it’s an essential ingredient for creating successful businesses in a fast evolving digital age.
  We have all grown up with the idea of Business as War, where companies are battlefields seeking to dominate and destabilise rivals, both externally and even internally. But with the emergence of new social technologies and customer expectations a different story is emerging.
  It’s a story based on collaboration or more spec
  
  Read more

• Celebrity chef Gordon Ramsay on why he’s launching a mobile game

  29-06-2016 15:23
  
  Gordon Ramsay has launched an app, Ramsay Dash, in an attempt to further his brand empire and tap into digital audiences.
  Players have their own avatar and compete against others in a race to build their culinary restaurants that mirror the celebrity’s chef’s own from around the world. They can trade ingredients with one another to create the best dishes and earn ‘Wichelin’ stars, all under the watchful eye of Ramsay. The chef will mentor players throughout the game, offe
  
  Read more

• Why brands are honing the art of frugal innovation

  29-06-2016 15:15
  
  Entry level vehicles such as the Dacia Duster account for 40% of Renault’s revenueIt used to be only companies in developing countries that had to find new ways to create high-quality products with limited resources. Today, businesses in both established and emerging markets are honing strategies based on the concept of ‘frugal innovation’, which involves stripping away complexity to enable more value with less investment. And often it is marketers who are best placed
  
  Read more

• How footwear brand Toms engaged 3.5 million people in one day using tribe power

  29-06-2016 15:14
  
  Rather than splashing out millions on celebrity endorsements or lavish campaigns, footwear label Toms has developed a successful formula, harnessing the power of socially-savvy brand advocates – affectionately called the Toms tribe – who are inspired by a shared sense of social purpose.
  Founded by California-based Blake Mycoskie in 2006, the Toms brand is built on its ‘One for One’ mission – to donate one pair of shoes for every pair purchased. The mission was inspi
  
  Read more

• Canvs study ties emotional reactions in TV-related tweets to viewership changes

  29-06-2016 15:00
  
  Can TV-related tweets be used to predict viewership increases or decreases? Like the existence of Sasquatch, this question has continued to plague man.
  While the jury is still out, Canvs today released findings from the largest TV viewership study using Twitter data. The study looked at the emotional responses (Canvs’s forte) of nearly six thousand TV episodes across genres and found that certain emotional responses featured in tweets within specific genres can be used to predict whether v
  
  Read more

• Fruity King sullies ex-convict Troy Deeney's potential move to Leicester City with prison cage stunt

  29-06-2016 14:42
  
  Online bookie Fruity King has initiated a provocative stunt outside Leicester City’s home ground, greeting potential signing and former convict Troy Deeney with a prison cage. 
  The bookie, which has around 600 odd followers on Twitter, was looking to build its social media marketing klout with an off-taste marketing stunt, assumedly looking to emulate market leader, the ever-mischievous online bookmaker Paddy.
  To do so, it assembled a cage and a ball and chain outside of King Power st
  
  Read more

• How Google plans on using VR to connect people with memories, experiences and places

  29-06-2016 14:41
  
  Virtual reality (VR) has come to the fore over the last year-and-a-half for marketers and as expected, Google is proving to be at the forefront in developing that technology and bringing such experiences to the masses. However VR will also be capable of allowing users to re-experience moments from their past within the next decade, the company's VR chief has promised. 
  Making that claim is Clay Bavor, the company's vice president of virtual reality, who has a laid back but enthusiastic mann
  
  Read more

• John Lewis announces finalists for tech startup accelerator programme JLAB

  29-06-2016 14:34 via campaignlive.co.uk
  
  The creators of Marty the Robot, a programmable walking droid that helps kids to learn about coding, are among five tech startups chosen by John Lewis to participate in the third edition of the retailer's accelerator programme JLAB.
  
  Read more

• The Remain campaign ads that got away

  29-06-2016 14:10 via campaignlive.co.uk
  
  Several of the agencies involved in the Stronger In campaign for the EU referendum have shared some ad executions that never saw the light of day.
  
  Read more

• Doctor Thorne is the most popular TV show on Amazon Prime Video

  29-06-2016 14:10
  
   
  Loading...
  Last week Found Remote started a brand new partnership with Jumpshot to uncover the top TV on Amazon Prime Video. As Amazon tries to become a leader in the streaming space understanding what content is doing well on Prime Video is essential. Over the past week, Doctor Throne continued to be the most popular show as Downton Abbey fans flock to Julian Fellowes latest show. Here are the full insights from http://jumpshot.comJumpshot.
  Insights from Jumpshot:
  These Top 10 TV s
  
  Read more

• Footballer Xherdan Shaqiri launches fan app with social TV company joiz Global

  29-06-2016 14:00
  
  With platforms like Snapchat, Facebook Live, and Periscope, it has become increasingly easy for influencers to engage with their fans. While certain real-time platforms have been dominating the current social sphere more than others, there has been a push to innovate fan engagement. Instead of joining the pack, Xherdan Shaqiri, UK Premier League and Swiss National Team footballer, recently unveiled his own app, which includes live-stream and VOD capabilities.     
  Joiz Global, whi
  
  Read more

• 'If you want her time you’ve got to be worth it' – How Lauren Laverne and Sam Baker are applying the rules of radio and glossies to The Pool

  29-06-2016 13:45
  
  The Pool, the online publication co-founded in 2014 by radio and TV presenter Lauren Laverne and former Cosmopolitan editor-in-chief Sam Baker, has ripped up the rule book, challenging perceived wisdoms about how, when and where to publish digital content.
  With publishers still getting to grips with how to create a successful, commercially viable strategy that’s cognisant with how content is consumed (across multiple devices, at any time of day) The Pool&rsquo
  
  Read more

• Brand Recruitment: Marketing Manager - Brand/Creative

  29-06-2016 13:44
  
  £30000 - £40000 per annum + benefits:Brand Recruitment:
  Marketing Manager - Brand/Creative, Saffron Walden -An excellent opportunity has arisen for an experienced marketer to join
  Saffron Walden
  
  Read more

• Business leaders question the government’s post-Brexit contingency plans

  29-06-2016 13:42
  
  The UK’s business secretary has said that access to the European single market will remain a “top priority,” when the UK negotiates exit terms with the EU.
  Sajid Javid chaired a meeting yesterday with top UK business leaders from groups including the Institute of Directors (IoD), British Chambers of Commerce (BCC) and the manufactures organisation the EEF.
  “The biggest issue raised was the need to secure continued access to the single market,” he told attendees, add
  
  Read more

• AB InBev’s US marketing boss on how the SAB Miller takeover will influence its advertising

  29-06-2016 13:20
  To many consumers, AB InBev might not mean much. However, it owns some of the world’s biggest brands, including Budweiser, Stella Artois and Beck’s. Last year, it announced it would be acquiring rival SAB Miller in a $100 billion-plus takeover to strengthen its position within the market and become “the world’s biggest brewer”.
  The beer market has faced difficult challenges in the last decade. However, figures from Euromonitor show that overall beer market sales in
  
  Read more

• Life after Brexit: As professional communicators we must all now choose our words very carefully

  29-06-2016 13:12
  I don't know about you, but I've been feeling all at sea these past few days. Bobbing up and down, not quite sure which way I'm facing, should I sink or swim?
  Normally during major historical events I'm somewhere else completely.
  Figuratively cut off from the world and the ensuing madness that often follows.
  Only then to return home something of a stranger in my own country having not shared in the experience with my fellow citizens.
  For instance I was in Magaluf the morning after Princess
  
  Read more

• Five design tips for cart abandonment emails that convert

  29-06-2016 12:45
  Working for one of the world’s leading remarketing companies for the past three years, I’ve developed a knack for creating and designing cart abandonment emails. This provided me with incredible opportunities to work with some of the most established and respected brands on the planet. And with experience, I have become more skilled and learned a lot from my team and the greater design community at hand. So with that being said, here are five tips that I’ve accumulated through
  
  Read more

• How can SMEs use digital tools to go global?

  29-06-2016 12:43
  
  Join our live discussion at 1pm (BST) on Tuesday 5 July to discuss how businesses can utilise digital marketing and shopping systems to grow exports and expand internationally. Post your comments belowDigital channels have enabled many small and medium-sized enterprises (SMEs) to expand internationally with far lower overheads than ever previously possible. The rise of e-commerce and m-commerce, cheaper international delivery, streamlined digital stores and increasingly mature platforms are erod
  
  Read more

• Vodafone joins list of companies that may move HQ outside the UK after Brexit vote

  29-06-2016 12:42
  
  Vodafone has issued a statement warning that it could move its headquarters from the UK following the country's vote to leave the EU.
  The telecoms firm said that its main offices could move depending on the outcome of Britain’s negotiations to leave the EU.
  The company, which currently employs 13,000 people in the UK, emailed a statement to several media outlets saying it felt that it was important for its business to have access to the EU’s free “movement of people, capital an
  
  Read more

• It will always be about the big idea

  29-06-2016 12:39
  Amid the ever-growing list of channels, technology and people at our creative disposal, there’s sometimes a propensity to forget that one thing remains a constant – the power of a great idea to drive that deep emotional connection between brands and today’s over bombarded and very savvy consumer.
  The changing face of the idea
  The understanding of what an idea is, is rapidly changing shape. This is largely due to consumers’ unwavering attraction to originality coupled with
  
  Read more

• Leo Burnett Malaysia issues demand letter following plagiarism claim

  29-06-2016 12:18
  
  Leo Burnett Malaysia has issued a statement about the release of a demand letter to Tan Chui Mui and Da Huang Pictures, who has claimed that the agency had plagiarised her work.
  The agency has sent a letter asking for the statements to be retracted from social media that Leo Burnett and its staff used ideas by Tan Chui Mui in a campaign for Petronas around Chinese New Year called ‘Rubber Boy’.
  The filmmaker claims that elements of the film were her ideas from meetings in 2014 and sho
  
  Read more

Follow @marketing_UKnws on Twitter!