IT Executive news

Will Apple win trust in the metaverse (as it has in the real world)?

07-01-2022 18:09

As time moves forward, Apple’s business continues to show the future in its rear-view mirror. Take its decades long focus on building customer trust, for example.The human interface
Customer experience always matters at Apple. Yes, it's made mistakes: the butterfly keyboard, on-device content monitoring, Siri surveillance/grading, and the years in which the company lost its focus on the Mac all stretched customer relationships.To read this article in full, please click here

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“Deskless” workers are finally getting their day in the sun

07-01-2022 13:00

The past two years have seen office workers showered with tools to help maximize their productivity while working remotely. But very little of that bounty has helped the estimated 80% of global workers who don’t sit behind a desk.Most hourly and shift workers rarely use computers, a fact that can leave them isolated from each other and out of touch with goings-on at the company. Until recently, investors have shown little interest in helping them. Venture capital firm Emergence has estima

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Apple is sneaking around its own privacy policy — and will regret it

07-01-2022 12:04

Apple has a rather complicated relationship with privacy, which it always points to as a differentiator with Google. But delivering on it is a different tale. Much of this involves the definition of privacy. Fortunately for Apple’s marketing people, “privacy” is the ultimate undefinable term because every user views it differently. If you ask a 60-year-old man in Chicago what he considers to be private, you’ll get a very different answer than if you asked a 19-year-

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11 tips for wicked-fast Chromebook web browsing

07-01-2022 12:00

Chromebooks may not be all about the web anymore, like they were in their earliest days, but you'd better believe the browser still plays one heck of a pivotal role in the Chrome OS experience.And aside from the standard browser basics, Chromebooks have some pretty spiffy shortcuts for navigating around these ol' nets of inter and getting stuff accomplished. In fact, some of the best Chromebook time-savers are connected explicitly to the "Chrome" part of the equation.To read this article in ful

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