FMCG news

• Do advertisers undervalue newsbrands?

  07-06-2023 23:27 via campaignlive.co.uk
  
  AI might be all the rage, not least for its powerful applications in adland. But are ad folk in danger of being seduced by the shiny and new and forgetting about that trusted, traditional medium – the newsbrand?
  
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• Campaign Podcast: Creatives preview Cannes | Resurrecting slogans | Latest ads assessed

  07-06-2023 23:19 via campaignlive.co.uk
  
  Adam & Eve/DDB, TBWA\London and Grey London execs feature on this week's episode.
  
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• Jacquelyn Baker named CEO of Omnicom Commerce Group

  07-06-2023 22:57 via campaignlive.com
  
  EXCLUSIVE: The former VMLY&R Commerce chief experience officer replaces Sophie Daranyi, who is leaving to pursue opportunities in consulting and nonprofit work.
  
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• Patanjali banks on toothpaste as rural FMCG market revives - The Financial Express

  07-06-2023 22:25 via news.google.com
  Patanjali banks on toothpaste as rural FMCG market revives  The Financial Express
  
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• ‘A new creative brand identity’: how Clarks is reaching young audiences in the metaverse

  07-06-2023 18:32 via campaignlive.co.uk
  
  Tara McRae, chief marketing officer at Clarks, explains the brand’s recent focus on digital innovation and success in the metaverse.
  
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• Lidl names Coolr as retained social media agency

  07-06-2023 18:23 via campaignlive.co.uk
  
  Incumbent We Are Social did not repitch for the business.
  
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• Lidl appoints new retained social media agency

  07-06-2023 18:23 via campaignlive.co.uk
  
  Incumbent We Are Social did not repitch for the business.
  
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• Lidl appoints new retained agency

  07-06-2023 18:23 via campaignlive.co.uk
  
  Incumbent We Are Social did not repitch for the business.
  
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• Six rules to abide by for incremental reach

  07-06-2023 17:54 via campaignlive.co.uk
  
  Vincent Rebeix, global chief product and analytics officer, and Matt Mee, global chief strategy officer at EssenceMediacom, explain why a new approach is needed.
  
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• Six rules to abide by for incremental impact

  07-06-2023 17:54 via campaignlive.co.uk
  
  Vincent Rebeix, global chief product and analytics officer, and Matt Mee, global chief strategy officer at EssenceMediacom, explain why a new approach is needed.
  
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• TBWA\London puts a twist on headhunting in Connection Crew push

  07-06-2023 16:46 via campaignlive.co.uk
  
  Campaign forms part of a recruitment drive targeted at lower income workers.
  
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• How FMCG players harness AI to shape consumer trends - BusinessLine

  07-06-2023 15:00 via news.google.com
  How FMCG players harness AI to shape consumer trends  BusinessLine
  
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• What other slogans would you like brands to bring back?

  07-06-2023 14:13 via campaignlive.co.uk
  
  Upon the return of the Morrisons and Branston slogans, Campaign asks adland what other slogans they would like to revive.
  
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• Häagen-Dazs opens freezer doors to macaron-inspired pop-up

  07-06-2023 13:52 via campaignlive.co.uk
  
  Experience coincided with the launch of two new ice cream flavours created by pastry chef Pierre Hermé.
  
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• Exclusive: Gender-lens fund Aruwa Capital set to ink FMCG deal - VCCircle

  07-06-2023 13:46 via news.google.com
  Exclusive: Gender-lens fund Aruwa Capital set to ink FMCG deal  VCCircle
  
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• Strongbow pays homage to the humble house party in TV spot

  07-06-2023 12:26 via campaignlive.co.uk
  
  The ad was created by Otherway.
  
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• Burger King deluges man with Whopper ads, leading him to order a... Chicken Royale

  07-06-2023 12:15 via campaignlive.co.uk
  
  Ad is both a testament to, and a cheeky jibe at, the power of advertising.
  
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• Talon appoints ex-Starcom Mediavest chief as chairman

  07-06-2023 12:03 via campaignlive.co.uk
  
  Talon has made major acquisitions in 2023 after switching private equity backers in 2022.
  
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• Talon appoints ex-Starcom chief as chairman

  07-06-2023 12:00 via campaignlive.co.uk
  
  Talon has made major acquisitions in 2023 after switching private equity backers in 2022.
  
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• Wieden & Kennedy London appoints creative leads for Ford account

  07-06-2023 11:38 via campaignlive.co.uk
  
  David Colman moves from Mother London to co-lead the account alongside Curro De la Villa.
  
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• FMCG stocks rally up to 4% after IMD predicts monsoon onset in two days - Economic Times

  07-06-2023 11:18 via news.google.com
  FMCG stocks rally up to 4% after IMD predicts monsoon onset in two days  Economic Times
  
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• Movers and Shakers: Lucky Generals, NCA, Jellyfish, McCann, Guardian, Iris, the7stars and more

  07-06-2023 10:48 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Movers and Shakers: Iris, Lucky Generals, NCA, Jellyfish, McCann, Guardian and more

  07-06-2023 10:48 via campaignlive.co.uk
  
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• ASA bans three Shell ads for greenwashing

  07-06-2023 10:23 via campaignlive.co.uk
  
  The campaign was created by WPP's Wunderman Thompson UK.
  
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• Health Guru launches plant-based snack - Inside FMCG

  07-06-2023 10:21 via news.google.com
  
  Health Guru launches plant-based snack  Inside FMCG
  
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• FMCG Q4 Review: Volume growth drives Q4 earnings; F&B, home care outperform - Economic Times

  07-06-2023 10:00 via news.google.com
  
  FMCG Q4 Review: Volume growth drives Q4 earnings; F&B, home care outperform  Economic Times
  
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• Tata Consumer share price gains as FMCG firm sets sight on acquisitions in F&B space - Moneycontrol

  07-06-2023 09:39 via news.google.com
  Tata Consumer share price gains as FMCG firm sets sight on acquisitions in F&B space  Moneycontrol
  
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• INDIA STOCKS-FMCG stocks lead Indian shares higher ahead of ... - Nasdaq

  07-06-2023 09:00 via news.google.com
  
  INDIA STOCKS-FMCG stocks lead Indian shares higher ahead of ...  Nasdaq
  
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• FMCG stocks rally up to 4% after IMD predicts monsoon onset in two days - The Economic Times

  07-06-2023 09:00 via news.google.com
  FMCG stocks rally up to 4% after IMD predicts monsoon onset in two days  The Economic Times
  
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• FMCG Q4 Review: Volume growth drives Q4 earnings; F&B, home care outperform - The Economic Times

  07-06-2023 09:00 via news.google.com
  FMCG Q4 Review: Volume growth drives Q4 earnings; F&B, home care outperform  The Economic Times
  
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• ETMarkets Smart Talk: Why are FMCG stocks trading at record highs? Kaizad Hozdar explains - The Economic Times

  07-06-2023 09:00 via news.google.com
  ETMarkets Smart Talk: Why are FMCG stocks trading at record highs? Kaizad Hozdar explains  The Economic Times
  
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• Dalal Street gets FMCG boost. What’s driving the rally? - India Today

  07-06-2023 08:45 via news.google.com
  Dalal Street gets FMCG boost. What’s driving the rally?  India Today
  
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• FMCG stocks lead Indian shares higher ahead of RBI rate decision - Reuters India

  07-06-2023 07:19 via news.google.com
  
  FMCG stocks lead Indian shares higher ahead of RBI rate decision  Reuters India
  
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• Farmers Pick launches sustainable pantry essentials line - Inside FMCG

  07-06-2023 07:04 via news.google.com
  
  Farmers Pick launches sustainable pantry essentials line  Inside FMCG
  
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• FMCG Conglomerate DS Group Acquires The Good Stuff - BW Disrupt

  07-06-2023 06:55 via news.google.com
  FMCG Conglomerate DS Group Acquires The Good Stuff  BW Disrupt
  
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• Olive oil maker Cobram Estate introduces subscription model - Inside FMCG

  07-06-2023 06:33 via news.google.com
  
  Olive oil maker Cobram Estate introduces subscription model  Inside FMCG
  
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• COVID-19 Impact Analysis of 3PL FMCG Logistics Market 2031 ... - KaleidoScot

  07-06-2023 06:22 via news.google.com
  COVID-19 Impact Analysis of 3PL FMCG Logistics Market 2031 ...  KaleidoScot
  
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• Revolutionizing retail: The role of technology in the FMCG industry - ETRetail

  07-06-2023 06:18 via news.google.com
  Revolutionizing retail: The role of technology in the FMCG industry  ETRetail
  
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• ETMarkets Smart Talk: Why are FMCG stocks trading at record highs? Kaizad Hozdar explains - Economic Times

  07-06-2023 05:30 via news.google.com
  ETMarkets Smart Talk: Why are FMCG stocks trading at record highs? Kaizad Hozdar explains  Economic Times
  
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• The downsides – cutting back on the big things - Inside FMCG

  07-06-2023 04:11 via news.google.com
  
  The downsides – cutting back on the big things  Inside FMCG
  
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• RECALL: Enoki Mushrooms from Ko Foods - Inside FMCG

  07-06-2023 03:41 via news.google.com
  
  RECALL: Enoki Mushrooms from Ko Foods  Inside FMCG
  
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