FMCG news

• Coca-Cola leads carols in Piccadilly Circus to mark return of 'Holidays are coming' ad

  25-11-2022 17:41 via campaignlive.co.uk
  Brand first held this event in 2019, and returns for the second time.
  
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• US Ad of the Day: Romeo & Juliet avoid family drama with Amazon’s Black Friday sale

  25-11-2022 16:55
  The e-commerce giant is looking to eat up a bigger slice of post-Thanksgiving consumer pie today with its notorious Black Friday deals. 
  Amazon this week debuted a couple of playful new Shakespeare-inspired spots to promote its holiday sales. 
  The TV commercials add a medieval spin on the classic trope of awkward and tense family gatherings by bringing the famously feuding Montagues and Capulets into one room for some seasonal festivities. 
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• Subway picks Saatchis to freshen up European presence

  25-11-2022 16:23 via campaignlive.co.uk
  The UK creative incumbent was Above & Beyond.
  
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• Ogilvy launches ‘digital human’ and experience studio called Reality

  25-11-2022 15:22
  The digital experience lab is the latest investment in virtual influencer tech from agencies.
  Ogilvy has announced the launch of Reality, a digital experience ‘lab’ dedicated to researching and creating new applications of technologies such as AR, VR and NFT.
  The studio is to be led by Dickon Laws, Ogilvy’s global head of innovation, and will provide an “innovation translator, pathfinder and risk navigator” service to the network’s clients. Laws estimated that
  
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• Trends from The Drum Awards for PR judging room

  25-11-2022 15:00
  Members of the jury for The Drum Awards for PR talk us through the trends that emerged from this year’s entries.
  With The Drum’s week-long awards festival right on our doorsteps, running December 5-9, we will be celebrating the agencies, brands and people at the very top of the global PR business at The Drum Awards for PR. The awards ceremony will be held at The Drum Labs in Shoreditch London on Thursday December 8. Find out how you can attend here.
  Ahead of then, we caught up with t
  
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• Ad of the Day: National Lottery follows Christmas TV spot with OOH special build

  25-11-2022 14:00
  Billboard in Shepherd’s Bush comes complete with twinkling lights and an enormous lottery ticket.
  In ‘Christmas Love Story’, released last week, a young woman and man meet on a train and, after realizing they have a connection, frantically try to exchange phone numbers as she leaves the train. Sadly, the phone number that is written on the back of a lottery ticket gets smudged and viewers are left on the edge of their seats wondering if the pair will meet again.
  To coincid
  
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• WTF are Fast channels (and should advertisers care)?

  25-11-2022 13:00
  Worth $4bn in ad revenue in the US, free ad-supported streaming TV channels are only now gaining momentum in the UK. Here’s what you need to know…
  Free ad-supported streaming TV (Fast) channels are, as the name suggests, free and funded by ads, and they now populate internet-connected TVs in their thousands. To viewers, they’re almost indistinguishable from linear channels of old, but instead of being broadcast, all of their content is streamed. T
  
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• The Balenciaga blame game: why the buck stops with the brand after controversial campaign

  25-11-2022 13:00
  Luxury fashion house has faced severe criticism after its Christmas campaign was found to include several references to child abuse. Can it really deny any blame? 
  Balenciaga came under fire for two, now deleted, photoshoots that appear to have sinister undertones. The first was its Christmas campaign, shot by Gabriele Galimberti, which depicted young children holding the brand’s ‘plush bear bags’ that appear to be wearing S&M-style harnesses. This
  
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• It’s time for brands to reassess how they define ‘safety’ and ‘suitability’

  25-11-2022 13:00
  Concerns that challenging content will cast a negative shadow on brands cause many advertisers to take a hyper-conservative approach to brand safety. But fear of tarnishing a brand’s reputation may be unfounded – and may result in a missed opportunity to make a powerful brand statement, writes Ara Kurnit of New York Times Advertising.
  Brand safety is a topic that has long been hotly debated in the industry. There have been many attempts to decode brand safety to help brands navigate
  
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• Southwark Council unveils anti-sexual harassment campaign

  25-11-2022 12:31 via campaignlive.co.uk
  Mayor of London Sadiq Khan has praised the initiative.
  
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• Walkers talks mental health and sharing in Roman Kemp Christmas ad

  25-11-2022 12:00
  According to brand, 52% of the UK public feel additional pressure to be happy and pretend everything is OK at Christmas.
  Radio presenter Roman Kemp has lent his voice to Walkers’ annual festive campaign, which hopes to encourage people to open up about their mental health.
  In ‘It Feels Good to Share,’ viewers see a young man called Larry turn up at a gathering where he is greeted by various family members. He’s followed by an emoji near his shoulder that conveys how he is
  
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• Women’s Aid subverts England’s ‘It’s Coming Home’ with domestic violence message

  25-11-2022 11:18
  Ad by House 337 marks International Day for the Elimination of Violence Against Women​.
  Women’s Aid and House 337 have subverted England’s ’It’s Coming Home’ call to highlight increased cases of domestic violence around the World Cup.
  The chilling minute-long film is a single shot panning across an ordinary English street as people enjoying the game, but it then hits one home with a flag reading ‘He’s coming home.’
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• 'He's coming home': Women's Aid warns of darker side of World Cup

  25-11-2022 11:14 via campaignlive.co.uk
  The film, created by House 337, highlights that domestic abuse could get more frequent or more severe during the Fifa World Cup.
  
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• New-business rankings: 25 November 2022

  25-11-2022 10:28 via campaignlive.co.uk
  BMB joins the rankings while New Commercial Arts climbs higher up the table.
  
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• Coca-Cola teams up with Table Manners podcast duo for crafty Christmas experience

  25-11-2022 10:20 via campaignlive.co.uk
  One-day event takes place on 1 December.
  
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• Nifty below 18,500; Sensex drops 111 pts; FMCG shares decline - Business Standard

  25-11-2022 09:00 via news.google.com
  Nifty below 18,500; Sensex drops 111 pts; FMCG shares decline  Business Standard
  
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• Coles Group to launch biodegradable MyEcoBags across stores - Inside FMCG

  25-11-2022 08:15 via news.google.com
  Coles Group to launch biodegradable MyEcoBags across stores  Inside FMCG
  
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• Besides challenges in FMCG and changing trends, the sector is growing at a fast pace - The Financial Express

  25-11-2022 07:50 via news.google.com
  Besides challenges in FMCG and changing trends, the sector is growing at a fast pace  The Financial Express
  
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• Which medium-sized sports agencies come recommended by UK clients?

  25-11-2022 07:30
  With the 2022 World Cup under way, we take a look at which Recommended agencies offer specialist sports marketing services.
  The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients.
  Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores their agency’s performance an
  
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