FMCG news

• IPA and Snapchat offer teens chance to create real-world ad campaign

  24-11-2022 18:07 via campaignlive.co.uk
  Competition launched by IPA's Julian Douglas and Snap's Ed Couchman.
  
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• TheOr picks Droga5's Dan Morris and Charlene Chandrasekaran as ECDs

  24-11-2022 17:18 via campaignlive.co.uk
  They take over from Kyle Harman-Turner in running the creative department.
  
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• Waitrose hires House 337's Nathan Ansell as customer director

  24-11-2022 17:07 via campaignlive.co.uk
  Ansell, who replaces Martin George, previously spent nearly 10 years at M&S.
  
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• Waitrose & Partners hires House 337's Nathan Ansell as customer director

  24-11-2022 17:07 via campaignlive.co.uk
  Ansell, who replaces Martin George, previously spent nearly 10 years at M&S.
  
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• Design Classics: the versatile, understated essence of Margaret Howell

  24-11-2022 17:04
  For this installment of his series on cult design classics, Andy Myring of The Maverick Group pays homage to Margaret Howell’s minimalist style, which celebrates practicality and timelessness.  
  Over the last 50 years, Margaret Howell has quietly carved out a place in the British fashion pantheon with her unfussy, functional style. Utilitarian but tasteful, her clothes have become classics, and often come in subdued, natural tones.  
  Howell’s minimalist fashions have w
  
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• ‘Red Bull Gives Putin Wings’: War protesters adapt iconic ad at drinks giant’s HQ

  24-11-2022 16:28
  Outside Red Bull’s Salzburg headquarters, protesters have unveiled a 20x20m banner calling out the brand for operating in Russia – one of the biggest brands still doing so. 
  The stunt, enacted by the Ukraine Solidarity Project, accused Red Bull of giving Putin wings – a play on the famous brand catchphrase – by continuing to operate in the nation. 
  On the company website, Red Bull said it “suspended all marketing activities and new investmen
  
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• Tatas Bisleri International buyout may be biggest in India FMCG space - Business Standard

  24-11-2022 16:22 via news.google.com
  Tatas Bisleri International buyout may be biggest in India FMCG space  Business Standard
  
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• People v platform: does your brand really need to be in the metaverse?

  24-11-2022 16:12
  It’s seemingly hard for brands to resist the allure of the metaverse, but is it for everyone? Callum Gill of DRPG unravels the complexity of marketing on the platform.
  ‘We want to do something in the metaverse’ is a common client request these days. But it’s about as useful as saying ‘we want to do something on the internet.’
  The question that must be answered when this is asked is why? With what can only be described as a tech gold rush, the past few years h
  
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• New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

  24-11-2022 16:00 via campaignlive.co.uk
  Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs.
  
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• Pitch Update: Mitchells & Butlers, Dubai Tourism, Morrisons, Nationwide, MoneySupermarket, Netflix and more

  24-11-2022 15:49 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• England star Declan Rice fronts latest Calm ad spotlighting loneliness

  24-11-2022 15:20
  The World Cup footballer helps to challenge stereotypes and shine a spotlight on loneliness in this ad for Campaign Against Living Miserably (Calm).
  In the UK alone it’s estimated that 3 million people feel lonely at some point in their lives. To help combat this and encourage folk to seek support, Calm has enlisted the help of premier league footballer Declan Rice.
  In ‘The Invisible Opponent 2,’ viewers see the West Ham star playing a game of football in front of huge crowds w
  
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• The creative trends to consider for your social purpose campaigns in 2023

  24-11-2022 15:00
  We dive into the creative trends spotted by the jury for The Drum Awards for Social Purpose. 
  As we draw nearer to The Drum’s week-long awards festival (running December 5-9) we will be rewarding the people and brands making a positive contribution through socially responsible marketing globally at The Drum Awards for Social Purpose. The awards ceremony will be held at The Drum Labs in Shoreditch, London on Thursday December 8. Find out how you can attend here.
  Ahead of then, we
  
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• The Drum Awards Festival 2022 agenda: here’s how to watch

  24-11-2022 14:00
  The five-day festival kicks off on Monday, December 5. Here’s everything you need to know in advance.
  The Drum Awards Festival will bring together the best in class across the advertising and marketing industries, rewarding all the hard work of the past 12 months. 
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  The week-long event will kick off live from our studio in London, filmed in front of a live audience, and will be broadcast around the world. Each event will start off with a pre-show at the bar
  
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• ITV’s 'I’m A Celebrity' swings into ‘metaverse’ jungle for ITVX launch

  24-11-2022 13:58 via campaignlive.co.uk
  Tie-up designed to promote launch of free streaming service ITVX next month.
  
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• How does celebrity political transparency impact public image?

  24-11-2022 13:55
  Do celebrities risk crossing a line when engaging with politics? Gary Jenkins debates whether those with a platform are necessarily qualified to use it for political activism. 
  Public support for politicians has always been known to spark quite the storm when it comes to celebrities and influencers, as it could be seen as an attempt to sway voter decisions and impact reputation. In the US, celebrity endorsements have long been weaponized, with the likes of Beyonce endorsing Hilary Clin
  
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• The risk of website redesign (and a better approach)

  24-11-2022 13:20
  Websites can sometimes suffer from style over functionality. Jonny Longden of Journey Further encourages those thinking about a full redesign to carefully reconsider.
  Many years ago, I worked for an agency that worked on the full redesign of a high-profile retailer’s website. It cost them around £1m in total to design, build and deploy the new website. There was very little research done and the project was driven by user experience (UX) ‘expert’ opinion. 
  Within thr
  
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• Ad of the Day: Matthew McConaughey promotes sustainable working in Salesforce spot

  24-11-2022 13:01
  The software company is doubling down on its sustainability efforts with its #TeamEarth platform.
  Back in February during the Super Bowl, Salesforce tapped A-list actor Matthew McConaughey to front its commercial that urged people to take care of our own planet before attempting to travel to others.
  Fast forward to this week and the organization has released ‘New Frontier,’ a 60-second spot that sees the Academy Award-winner double down on the message.
  In the spot, the actor say
  
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• US Ad of the Day: Paramount+ taps Mr Garvey from ‘Key & Peele’ for new ad

  24-11-2022 13:00
  The new TV spot kicks off the third iteration of a marketing campaign titled ‘A mountain of entertainment’ that first launched during the 2021 Super Bowl. 
  Streaming service Paramount+ has returned to the fictitious Mount Paramount in a new TV spot, this time featuring iconic Key & Peele character Mr Garvey.
  In the ad, Mr Garvey – an intensely stressed-out substitute teacher with a hair-trigger temper played by Keegan-Michael Key – takes roll call for a cast of c
  
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• US Ad of the Day: Paramount+ taps Mr Garvey from ‘Key & Peele’

  24-11-2022 13:00
  The new TV spot kicks off the third iteration of a marketing campaign titled ‘A mountain of entertainment’ that first launched during the 2021 Super Bowl. 
  Streaming service Paramount+ has returned to the fictitious Mount Paramount in a new TV spot, this time featuring iconic Key & Peele character Mr Garvey.
  In the ad, Mr Garvey – an intensely stressed-out substitute teacher with a hair-trigger temper played by Keegan-Michael Key – takes roll call for a cast of c
  
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• ‘The Changemakers’ celebrates the achievements of Black marketing, media & advertising talent

  24-11-2022 13:00
  B&BAN partner with BRiM to launch ‘The Changemakers’ awards program designed to challenge the perceived lack of Black and Brown talent ready to lead in the UK media industry.
  The Black and Brilliant Advocacy Network (B&BAN) has partnered with Black Representation in Marketing (BRiM) to launch ‘The Changemakers’, an awards initiative designed to challenge the idea that there is a lack of Black and Brown talent ready to lead in the UK media industry. There is a gap
  
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• Nationwide embarks on creative review

  24-11-2022 12:33 via campaignlive.co.uk
  VCCP has held the account since 2015.
  
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• Everything brand tone of voice is (and isn’t)

  24-11-2022 12:33
  A term that is often floated around the marketing industry, tone of voice is a subtle yet powerful tool for conveying brand values. Frances Martin-Isaacs of Relevance elaborates. 
  When considering a brand, for many people the mind jumps immediately to the topic of brand visual identity and a logo.
  The reality is that all visual branding represents and begins with a company’s values and unique selling propositions (USPs) – those USPs and differentiators that position a compa
  
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• Joint co-founder Lori Meakin departs after 10 years

  24-11-2022 12:05 via campaignlive.co.uk
  Joint will buy out Meakin’s shares in the business.
  
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• Silicon Valley’s loss could be adland’s gain amid tech talent exodus

  24-11-2022 12:00
  With redundancies and resignations at Meta and Twitter mounting, the flow of talent from marketing and advertising into tech might be finally turning, writes °Small World co-founder Dan Salkey.
  Elon Musk doesn’t seem to be getting much right at the moment. His takeover of Twitter makes it a private company again, but the fallout has been ironically public. 
  After unceremoniously firing about half of the company, he set an ultimatum to roughly 3,500 remaining workers: “Be ext
  
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• Campaign podcast: Waitrose controversy, Big Awards and Christmas ads part two

  24-11-2022 11:44 via campaignlive.co.uk
  Martin Beverley, chief strategy officer at Adam & Eve/DDB, Emma de la Fosse, chief creative officer at Digitas UK and Shelley Smoler, chief creative officer at Droga5 London, talk awards, purpose and Christmas.
  
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• Global new-biz round-up: WPP wins big as it scoops up a third of all September billings

  24-11-2022 11:36 via campaignlive.co.uk
  Mediacom picks up Nestlé – one of the biggest media accounts.
  
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• Radiocentre identifies companionship as new reason for audio growth

  24-11-2022 11:27 via campaignlive.co.uk
  Research was conducted by research agency Differentology on behalf of Radiocentre
  
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• Dove wins The Marketing Society brand of the year 2022

  24-11-2022 10:49 via campaignlive.co.uk
  Unilever brand has campaigned for young people's self-esteem and said it hoped the award will inspire more brands 'to find their own purpose'.
  
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• Waitrose & Partners edits out sun tan scene from Christmas ad

  24-11-2022 10:31 via campaignlive.co.uk
  'It's beginning to look a lot like Christmas' was created by Adam & Eve/DDB.
  
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• JCDecaux partners with Google to launch Reach

  24-11-2022 10:01 via campaignlive.co.uk
  The programme helps BAME-led brands grow through out-of-home campaigns.
  
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• House 337 opens doors to social practice

  24-11-2022 09:38 via campaignlive.co.uk
  Unit is headed by Matthew Harrington, who joined the agency last year and now becomes executive director at House 337.
  
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• Woolworths unveils plant-based Christmas products and salads - Inside FMCG

  24-11-2022 08:38 via news.google.com
  Woolworths unveils plant-based Christmas products and salads  Inside FMCG
  
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• How are FMCG brands getting shoppers to convert online? - Marketing Week

  24-11-2022 08:00 via news.google.com
  How are FMCG brands getting shoppers to convert online?  Marketing Week
  
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• Asian Paints To Hindustan Unilever: Ayaz Motiwala On What's Ailing FMCG Sector - BQ Prime

  24-11-2022 02:51 via news.google.com
  Asian Paints To Hindustan Unilever: Ayaz Motiwala On What's Ailing FMCG Sector  BQ Prime
  
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