FMCG news

• Hive sees 1m new signups amid Twitter turmoil, but experts predict the spark will fizzle

  23-11-2022 21:05
  Mastodon is so last week. Hive Social is hot. But the hype may not last. 
  Under the new leadership of Tesla founder and billionaire Elon Musk, Twitter has been rocked by mass layoffs (that saw much of the company’s legal advisory and content moderation teams ousted), resignations from top executives, flip-flopping platform changes, an ultimatum to employees that resulted in more resignations and a major drop in ad spend as brands pull back in light of brand safety concerns. 
  Amid
  
  Read more

• Heinz calls on ketchup lovers to pressure restaurants into making the switch

  23-11-2022 18:20
  The ketchup giant is hoping the power of its fans can convince restaurants to swap out generic alternatives.
  ‘Tip for Heinz’ calls on the American public to add a $1 tip to Heinz and then take a picture of the receipt and upload it to Instagram with the hashtag #TipforHeinz and #sweepstakes or submit it on www.tipforheinz.com. Heinz will then pick up the cost of the $1 tip plus the restaurant tip, up to $20, and for a lucky few the brand will pay the full bill.
  Heinz has put aside $1
  
  Read more

• Why adland must work with ‘whole economy’ to fight climate change – including fossil fuels

  23-11-2022 18:13
  As Cop27 drew to a close, we sat down with Ad Net Zero chair Seb Munden to discuss the ad industry’s progress in addressing climate change.
  This year’s Cop27 conference has not been considered a success by climate experts. In his opening statements to the summit, UN secretary-general Antonio Guterres warned “we are on a highway to climate hell with our foot on the accelerator” and urged world leaders to “cooperate or perish.”
  Yet while delegates reached what i
  
  Read more

• US Ad of the Day: Chevrolet’s ‘Mrs Hayes’ Christmas ad tugs on the heartstrings

  23-11-2022 18:09
  The American automaker once again gets heavy for the holidays.
  Chevrolet is once again revving up its emotionally heavy holiday marketing in a new TV spot.
  The 60-second spot, titled ‘Mrs Hayes,’ is a tearjerking blend of nostalgia, grief and idealistic neighborliness. The video opens with a woman sitting alone in a parking lot inside a ‘57 Chevy Nomad, struggling with the ignition. She looks into the rearview window into her own reflection, triggering a cascade of memorie
  
  Read more

• Advertisement

• US Ad of the Day: Chevrolet's 'Mrs. Hayes' Christmas ad is an assault on the heartstrings

  23-11-2022 18:09
  The American automaker once again gets heavy for the holidays.
  Chevrolet is once again revving up its emotionally heavy holiday marketing in a new TV spot.
  The 60-second spot, titled “Mrs. Hayes,” is a tearjerky blend of nostalgia, grief and idealistic neighborliness. The video opens with a woman sitting alone in a parking lot inside of a ‘57 Chevy Nomad, struggling with the ignition. She looks into the rearview window into her own reflection, triggering a cascade of memories -
  
  Read more

• ‘It’s human to be self-critical’: Rankin clarifies comments about Queen’s hands

  23-11-2022 17:34
  World-renowned photographer and creative agency owner Rankin recently found himself in The Times (then the Telegraph, Independent, Mail, Country Living...) having commented on the Queen’s hands during a podcast. Here he tells his side of the story...
  Looking through my old laptop, I just found this gorgeous picture of Twiggy. Which is quite serendipitous, as I was on her podcast ‘Tea with Twiggy,’ just released the other day.
  Interestingly, something I said during the podc
  
  Read more

• ‘Access Alt’ encourages advertisers to make campaigns accessible to visually impaired

  23-11-2022 17:09
  Content Marketing Association and digital agency Puzzle want more marketers and agencies to use alt text.
  Digital agency Puzzle has launched a campaign to promote the use of alt text and make the web more accessible for visually impaired users.
  Alt text is one of the simplest ways to make the web more accessible – essentially it’s a description of an image, written by a publisher or website owner, that’s read back aloud to users by a screen reader app.
  <!-- inArticleBlock --
  
  Read more

• Waitrose edits Christmas ad after suntan backlash

  23-11-2022 17:02
  The original ad depicted two farmers comparing their suntans, this sparked some concern from various charities and the public worried it would encourage cancer-causing behavior.
  The ad depicted two farmers comparing tans on their arms for a few seconds. Charity Melonama UK criticized the ad, rallying people with the condition to respond on social media saying it was setting a bad example. 
  After issuing an apology last week, the retailer has now edited out the scene in question.Watch a
  
  Read more

• Advertisement

• I’m a Celeb returns to Fortnite for Jungle Trials

  23-11-2022 16:51
  For a second year running ITV has launched a gaming activation for its reality show I’m a Celebrity... Get Me Out of Here.
  ITV-backed metaverse agency Metavision has created jungle trails in Fortnite to promote the roll-out of ITV’s new streaming service ITVX. Going into a second year with I’m a Celebrity... Get Me Out of Here, ITV said there is now the potential for the show to have a “long-term” presence on Fortnite.
  The experience drops tomorrow (November 24) and
  
  Read more

• Public narrowly prioritizes equality and tax over sustainability at brands

  23-11-2022 16:26
  The UK public is turning on brands that do not pay their way, per a new study from Mindshare UK.The research, which questioned a nationally representative group of 1,000 respondents, found that tax evasion and pay disparity between workers and executives were likely to put consumers off a brand.
  The findings include the fact that, when asked what a ‘good’ and moral brand should be prioritizing in 2022, the most popular answer is creating employment at a fair wage (43%). This was foll
  
  Read more

• 3 ways the data privacy wars could pan out – and how marketers can navigate each scenario

  23-11-2022 16:00
  Gartner’s Andrew Frank spells out three potential outcomes of the rising tensions between the data brokering economy and demands for consumer privacy – and how the marketing and advertising industry can navigate each possibility.
  Legal restrictions, browser cookie deprecation and new privacy features in iOS and Android are decimating digital advertising’s data foundation. In addition to privacy and regulatory pressure, there is strong economic pressure on the industry to a
  
  Read more

• Ads of the Week: The National Lottery’s Christmas film and Meta’s 3D billboard

  23-11-2022 15:29
  There’s also a stop-motion film from WWF that highlights wildfires and a KFC World Cup campaign featuring hijacked billboards.
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.
  This week, The UK National Lottery released a Love Actually-style Christmas ad, Meta Reality Labs dropped its first-ever 3D billboard in London and Bleacher Report took major inspiration from Toy Story in an animated spot. 
  The Na
  
  Read more

• PepsiCo design chief: ‘The future of design is all about human-centricity’

  23-11-2022 15:00
  Mauro Porcini, PepsiCo’s chief design officer, discusses how brands can embrace design strategically and emphatically going into 2023.
  The world, and the way we do business, is changing at a rapid pace. Globalization, digital media, and technology have shifted the traditional barriers to entry of production, distribution and communication, and they’re not as solid as they used to be. Large-scale distribution and massive media investments are no longer a requirement for success. Compa
  
  Read more

• Balenciaga pulls campaign and apologises after backlash

  23-11-2022 14:15 via campaignlive.co.uk
  Holiday gift campaign was shot by photojournalist Gabriel Galimberti.
  
  Read more

• The brands and charities taking a stand against the controversial Qatar World Cup

  23-11-2022 14:00
  We take a closer look at the brands and organizations speaking out against the 2022 Fifa tournament in the Gulf. 
  The World Cup is the biggest sporting event in the world – Fifa claims that more than 3 billion people watched Russia 2018. Back then, Visa’s Chris Curtin called the World Cup one of the “last unchallenged bastions of appointment viewing”. 
  For many low-to-mid-budget brands, the smart play has long been to hijack the event with clever ambush mar
  
  Read more

• Everything you need to know about ITV and Channel 4’s retail media data matching

  23-11-2022 13:50
  We go inside the broadcasters’ deals with Tesco, Boots and Sainsbury’s to find out more about emerging TV/retail media trend. 
  A big trend is emerging among broadcasters and retail media owners to buddy up and share data. Last week ITV joined forces with Tesco’s loyalty provider Dunnhumby and Boot’s Media Group. Just two days later Channel 4 unveiled its tie-up with Sainsbury’s Nectar360. Similar deals have taken place in the US between Walmart and Paramou
  
  Read more

• Clickbait sites have huge carbon footprints and advertisers urged to snub them

  23-11-2022 13:30
  Research finds that made-for-advertising websites provide no value to businesses while generating excessive amounts of CO2 emissions.
  A study from Ebiquity and Scope3 has identified made-for-advertising (MFA) websites as heavy emitters that provide ”no value” to businesses: important information for media buyers looking to clean up their supply. 
  The new report analyzed more than $375m in ad spend from 43 of ”the world’s leading advertis
  
  Read more

• Patagonia celebrates the ‘Art of Activism’ in story of local resilience

  23-11-2022 13:18
  The outdoor brand’s nine-minute film tells the story of an Italian fisherman and his fight against deep-sea trawlers. 
  Patagonia has released ‘The Art of Activism,’ a short film exploring the story of a fisherman and his local community in Tuscany, Italy. The story explores the harm done by bottom trawling to marine areas, showing how individual action can help protect the seas.
  It follows from the outdoor brand’s announcement earlier this year that, going forwa
  
  Read more

• Tesco takes its Christmas market on the road for third year

  23-11-2022 13:03 via campaignlive.co.uk
  On the road pop-up was created by N2O.
  
  Read more

• Ad of the Day: Spain’s National Lottery releases trio of emotive Christmas films

  23-11-2022 13:03
  To encourage people to buy tickets, the organization has released three moving festive films this year.
  Each Christmas, the Spanish National Lottery releases a much-anticipated ad campaign. Similarly to John Lewis in the UK, it’s one that many people look forward to, and this year there are three separate films to enjoy.
  <!-- inArticleBlock -->
  The first spot ‘Vika’ is a tale of friendship between two co-workers. The protagonist Vika has recently moved to the country and
  
  Read more

• Three surprising secrets behind Taylor Swift's brand success

  23-11-2022 13:00
  Taylor Swift has a clear marketing playbook refined over her 15-year career. Salesforce strategy exec Martin Kihn reveals its secrets.
  Taylor Swift has a way of breaking things: records, superlatives, hearts, and even – when she committed the previously inconceivable magic of occupying all 10 spots on the Billboard Top 10 with tracks from her 10th album Midnights – herself. See below.
  Show me entity :: 43098
  She also broke Ticketmaster, apparently startled by demand for the 2.5 milli
  
  Read more

• Marketers, are you missing a trick by not being in the third space?

  23-11-2022 12:25
  There’s an untapped media channel that presents a unique opportunity for advertisers to engage with on-the-go consumers. Not heard of the third space? Here’s everything you need to know. 
  Hey marketers, have you heard about the third space? It’s got four wheels (actually, five), people spend a lot of time in it, it gets talked about a lot in the media, and still, it’s probably the most underutilized advertising platform out there. We’re talking about the car, o
  
  Read more

• How Nomint’s animators worked with real fire for latest WWF ad

  23-11-2022 12:20
  Production company’s founder talks us through the follow-up to last year’s melting ice film for the conservation organization​.
   
  “The next one should be with fire!” That’s the joke Yannis Konstantinidis remembers being bandied about after his animation production company, Nomint, completed its first brief for WWF, highlighting the effect of climate change on the Arctic environment. 
  The award-winning short&nbs
  
  Read more

• England footie star Declan Rice tackles loneliness in CALM 'Invisible opponent 2' film

  23-11-2022 11:42 via campaignlive.co.uk
  Abbott Mead Vickers BBDO's original 'Invisible opponent' film with heavyweight boxer Tyson Fury drove 50% awareness of the charity, from 21% to 33%.
  
  Read more

• Netflix reviews UK media account

  23-11-2022 11:28 via campaignlive.co.uk
  Wavemaker is the incumbent.
  
  Read more

• Movers and Shakers: UM, Twitter, DMG Media, Merkle, Starcom, The Gate and more

  23-11-2022 11:15 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
  Read more

• TV Talks: The 5 most important streaming trends of 2022

  23-11-2022 11:06
  That's a wrap for series two TV Talks. To mark the end of the eight episodes and the end of the year we've digested some of the biggest changes in streaming in 2022. 
  Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12 months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Media merged with Discovery, and cinema was dealt a huge blow by changing streaming habits. 
  <!-- inArticleBlock -->
  The biggest win for the market
  
  Read more

• Media Spotlight: ‘The ad break we never expected to be in’ for the British Heart Foundation

  23-11-2022 09:50 via campaignlive.co.uk
  Our regular look at the industry’s best media campaigns.
  
  Read more

• Kunj Bansal on what to do with FMCG, steel and defence stocks now - Economic Times

  23-11-2022 09:00 via news.google.com
  Kunj Bansal on what to do with FMCG, steel and defence stocks now  Economic Times
  
  Read more

• As online communities like Discord grow, can brands use them to ‘enter culture’?

  23-11-2022 08:30
  While major social players struggle, community-focused platforms such as Discord and Mastodon seek new audiences. We asked five expert marketers what the opportunities are, and how to capture them.
  The idea of the internet as a gathering place for tight-knit communities is not new, but over the last few years the gathering places themselves have changed. Discord has grown out of gaming to become a major hub for all sorts of communities, and brands have started to take notice. Earlier this year,
  
  Read more

• Menulog pledges support for Deliveroo couriers and customers - Inside FMCG

  23-11-2022 05:57 via news.google.com
  Menulog pledges support for Deliveroo couriers and customers  Inside FMCG
  
  Read more

• Kunj Bansal on what to do with FMCG, steel and defence stocks now - The Economic Times

  23-11-2022 05:41 via news.google.com
  Kunj Bansal on what to do with FMCG, steel and defence stocks now  The Economic Times
  
  Read more

• Jordan celebrates 25 years in China with quirky Different Courts, Same Drive campaign

  23-11-2022 04:23
  The iconic Jordan brand has created a series of documentary-style films to celebrate the brand’s 25th anniversary in China.
  Created by Wieden+Kennedy Shanghai, the ‘Different Courts, Same Drive’ campaign aims to celebrate the brand’s spirit through a series of stories about the famous faces who share Michael Jordan’s insatiable hunger for greatness.
  The films feature Chinese comedian Tong Monan, who plays the Jordan brand “Air Historian”, “a g
  
  Read more

• ‘Time to push for change’: shEqual eyes legislation to tackle sexism in advertising

  23-11-2022 03:40
  Australian advertising equality movement, shEqual has set its sights on regulatory and legislative change in a bid to achieve greater gender equality in advertising.
  ShEqual, which was created by Women’s Health Victoria (WHV) in 2020 as part of its commitment to improve the health and well-being of all Victorian women, aims to connect the advertising industry, consumers, regulators and government to demand better representations of women.
  To date, ShEqual has focused on raising awareness o
  
  Read more

• "Time to push for change": shEqual eyes legislation to tackle sexism in advertising

  23-11-2022 03:40
  Australian advertising equality movement, shEqual has set its sights on regulatory and legislative change in a bid to achieve greater gender equality in advertising.
  ShEqual, which was created by Women’s Health Victoria (WHV) in 2020 as part of its commitment to improve the health and well-being of all Victorian women, aims to connect the advertising industry, consumers, regulators and government to demand better representations of women.
  To date, ShEqual has focused on raising awareness o
  
  Read more

• Can value investing get you the returns you want? Think bank, power, and FMCG stocks - Economic Times

  23-11-2022 00:15 via news.google.com
  Can value investing get you the returns you want? Think bank, power, and FMCG stocks  Economic Times
  
  Read more

Follow @FMCGNewsUK on Twitter!