FMCG news

• Horizon Worlds' frightening Wendyverse Godzilla stunt: 'Meta still has a lot to learn'

  22-11-2022 19:38
  Meta’s latest effort to sell its version of the metaverse is hard to watch. Experts chime in on what marketers can learn from this past weekend's monsterous misstep. 
  Godzilla attacked the Wendyverse over the weekend, but footage is scarce.
  According to Forbes, Meta tweeted a video promoting a virtual experience taking place at the Wendyverse — a branded virtual space launched by Wendy’s earlier this year — featuring the ruins of a Wendy’s restaurant
  
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• As Bob Iger returns to helm Disney, media leaders share predictions for company’s future

  22-11-2022 18:44
  A departure from bundled services and an investment in augmented reality could be on the horizon for Disney, experts say.
  Less than a year after he stepped down from his post at Disney, Bob Iger is returning to head the $170bn media and entertainment conglomerate. 
  It’s been reported that the company’s board reached out to Iger last Friday – and by Monday morning, Disney had its old leader back. It was a move that effectively blindsided sitting CEO Bob Chapek, about whom o
  
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• Behind the CTV gold rush is an ad ecosystem finding its feet

  22-11-2022 18:00
  The connected TV (CTV) goldrush shows no sign of slowing, with ad-spend forecasts continuing to be revised upwards, despite a decelerating global economy. For The Drum's Future of TV initiative, John Tigg from Yieldmo provides perspective and advice for digital marketers jumping ship to CTV, including the areas of overlap with the digital ecosystem, the unique capabilities of the platform, and which essential features still have the scaffolding up.
  Despite the turbulent global economy, the CTV g
  
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• Posten’s Christmas ad shows fractured relationship between Santa and Mother Earth

  22-11-2022 17:40
  The postal service used data from Norway’s Climate Index that highlighted only 10 out of 100 companies have cut emissions in accordance with the targets set in the Paris Agreement. 
  After the success of last year’s ‘When Harry Met Santa’ film, Posten has launched an equally bold and important Christmas ad that details the damage being done to the planet over the festive period.
  In ‘Father Christmas and Mother Earth,’ viewers see the dynamics between the t
  
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• Ventura Securities Initiates Buy On This Smallcap FMCG Stock For Robust Gains, Target Price Rs 497 - Goodreturns

  22-11-2022 17:36 via news.google.com
  Ventura Securities Initiates Buy On This Smallcap FMCG Stock For Robust Gains, Target Price Rs 497  Goodreturns
  
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• Metro.co.uk brings back Pride logo to protest against Qatar World Cup

  22-11-2022 17:14 via campaignlive.co.uk
  The newsbrand took the decision after players were threatened with punishment for wearing a OneLove armband.
  
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• Does neural storytelling present a mature opportunity for content creators?

  22-11-2022 17:12
  Three years ago, agency Vertical Leap looked into the then-future of neural storytelling. Now Chris Pitt imagines the future role humans will have in AI content creation thanks to rapid advances in deep learning. 
  Artificial intelligence (AI) never seems to not be in the news, with constant enhancements to the technology making headlines. Increasingly, AI algorithms are writing news stories, creating works of art and generating video content for commercial purposes. 
  We’re not q
  
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• Spilling the tea: how my first job out of uni is going at Tug

  22-11-2022 16:47
  After navigating the trenches of graduate life in a pandemic, Priya Johal at digital performance agency Tug reveals what it’s like on the other side. 
  What are the thrills of being a part of gen Z? There aren’t too many when faced with a global climate crisis and the likely prospect we will never be homeowners. 
  I graduated university amid a global pandemic and growing uncertainty about the world of work. When I started searching for jobs, my experience was entire
  
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• Outvertising calls for better brand allyship amid World Cup LGBTQ+ row

  22-11-2022 16:38 via campaignlive.co.uk
  The statement responds to the FA's decision to roll back its commitment to the OneLove campaign.
  
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• Frito-Lay and PepsiCo Beverages invite snow friends plus Hall & Oates to ‘share more joy’

  22-11-2022 16:38
  The new TV spot, debuting nationally on Thanksgiving Day, is part of the brands’ collaborative ‘Share more joy’ campaign.
  Imagine getting together with your friends in a cozy winter cabin to celebrate the holidays, only to have all of your drinks and snacks stolen by a cunning snowman thief.
  This is the plot of a new holiday TV ad from Frito-Lay and PepsiCo Beverages, titled ‘Melt.’ The spot – which includes Hall & Oates’ timeless classic Y
  
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• Frito-Lay & PepsiCo Beverages invite snow friends plus Hall & Oates to 'Share more joy'

  22-11-2022 16:38
  The new TV spot, debuting nationally on Thanksgiving Day, is part of the brands’ collaborative 'Share more joy' campaign.
  Imagine getting together with your friends in a cozy winter cabin to celebrate the holidays, only to have all of your drinks and snacks stolen by a cunning snowman thief.
  This is the plot of a new holiday TV ad from Frito-Lay and PepsiCo Beverages, titled 'Melt.' The spot - which includes Hall & Oates' timeless classic “You make my dreams (come true)&rdqu
  
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• Singles’ Day: which fashion brands garnered the most attention?

  22-11-2022 16:31
  Marketing and innovation consultancy TD Reply used Chinese social media data to investigate which fashion brands were able to attract the most buzz on Singles’ Day 2022.
  During Singles’ Day in China, the world’s biggest shopping festival, fashion brands do their best to attract consumers’ attention with attractive discounts, spectacular PR stunts and other marketing activities.  
  The Berlin-based marketing and innovation consultancy TD Reply measures which
  
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• Who is Twitter’s new ad sales boss Chris Riedy and can he calm advertisers’ anxiety?

  22-11-2022 16:30
  Social media company has a new advertising boss, but can he win back the brands that have left the platform in droves? 
  Twitter has reportedly appointed Chris Riedy as its new head of ad sales. Riedy will have the difficult challenge of taking up the role at a time when advertisers are pausing spend on the platform in the wake of new owner Elon Musk’s changes, which now include the unbanning of former president Donald Trump. 
  Riedy does, however, have the benefit of having been a
  
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• Who is Twitter’s new ad sales boss Chris Riedy and can he calm advertisers' anxiety?

  22-11-2022 16:30
  Social media company has a new advertising boss, but can he win back the brands that have left the platform in droves? 
  Twitter has reportedly appointed Chris Riedy as its new head of ad sales. Riedy will have the difficult challenge of taking up the role at a time when advertisers are pausing spend on the platform in the wake of new owner Elon Musk’s changes, which now include the unbanning of former president Donald Trump. 
  Riedy does, however, have the benefit of having been a
  
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• Philips Domestic Appliances appoints creative agency

  22-11-2022 16:21 via campaignlive.co.uk
  Appointment follows a three-way competitive pitch
  
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• Vodafone TV ad escapes ASA censure following midwife complaints

  22-11-2022 16:07 via campaignlive.co.uk
  Complainants raised concerns about the procedure shown in the ad being unsafe to do outside a hospital. But ad ruled to be entirely responsible given situation depicted.
  
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• From Apple to Yahoo: a list of tech companies that hated advertising (Elon, take note)

  22-11-2022 16:00
  A disdain for advertising doesn’t seem to last long in the big tech scene.
  Elon Musk does not have a love-hate attitude toward advertising: he hates it. At least, that’s what he said – on Twitter, of course – back in 2019: “I hate advertising.”
  This may be a curious attitude for a new media mogul whose most recent acquisition – that same Twitter – is almost entirely ad-supported.
  But it turns out that Musk is not alone. The history of major ad plat
  
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• Fulfilment and delivery trends in grocery and FMCG - Econsultancy

  22-11-2022 15:31 via news.google.com
  Fulfilment and delivery trends in grocery and FMCG  Econsultancy
  
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• Data, tech and real-world change: what impressed The Drum Award for Social Purpose judges?

  22-11-2022 15:18
  Members of the jury for The Drum Awards for Social Purpose walk us through the main themes that emerged from this year’s entries, including rooting environmental campaigns in hard data, and the rise of technological solutions to do good and authentic storytelling.
  As we draw nearer to The Drum’s week-long awards festival, running December 5-9, we will be rewarding the people and brands making a positive contribution through socially responsible marketing globally at The Drum Awards f
  
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• Disney brings back Bob Iger, with his sights set on its streaming and media business

  22-11-2022 14:30
  Returning CEO has already begun dismantling corporate structure set by his predecessor.
  The Walt Disney Company board took the shock decision this week (November 21) to bring Bob Iger out of retirement, ousting his hand-picked replacement Bob Chapek in the process.
  Big changes are expected to impact Disney’s media and advertising departments, with Iger having already removed media sales boss Kareem Daniels.
  <!-- inArticleBlock -->
  Iger stepped down as chief executive officer in
  
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• Disney brings back Bob Iger, with his sights set on changing its streaming and media business

  22-11-2022 14:30
  Returning CEO has already begun dismantling corporate structure set by his predecessor.
  The Walt Disney Company board took the shock decision this week (November 21) to bring Bob Iger out of retirement, ousting his hand-picked replacement Bob Chapek in the process.
  Big changes are expected to impact Disney’s media and advertising departments, with Iger having already removed media sales boss Kareem Daniels.
  <!-- inArticleBlock -->
  Iger stepped down as chief executive officer in
  
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• The Drum Awards for Marketing readies major global celebration for 2023

  22-11-2022 13:48
  New for 2023, The Drum's biggest Marketing Awards to date will reward the global marketing industry's finest work, people and companies across three dedicated live TV celebrations.
  For the first time, The Drum Awards for Marketing will take place as three landmark live TV broadcasts in 2023 celebrating the best of the industry in the US and Americas, APAC and EMEA.
  The new events bring a global footprint to the existing Marketing Awards which celebrates the amazing work coming out of Europe. All
  
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• Gen Z and Maslow’s hierarchy of needs: are you helping younger colleagues to flourish?

  22-11-2022 13:37
  Will Harman of agency Found looks at one of the most famous models of motivation for lessons about building workplaces that will fulfil the needs of your youngest colleagues.
  If you want to be a successful manager and leader of generation Z talent, you need to understand who they are and what they want from their workplaces.
  I’m not going to lecture you about the gen Z perspective of the modern workplace (my colleagues Jas and Sadia have done that pretty well), but I will present you with
  
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• FMCG demand likely to recover in second half of FY23: report | Mint - Mint

  22-11-2022 13:36 via news.google.com
  FMCG demand likely to recover in second half of FY23: report | Mint  Mint
  
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• John Lewis, Aldi and Asda Christmas ads the most talked about (so far) this festive season

  22-11-2022 13:07
  Boots, Argos, John Lewis, TK Maxx and Selfridges are the British brands leading Christmas conversations this year, according to consumer insight specialists Talkwalker.
  Comprehensive analysis of social media and online engagement around the year’s biggest Christmas ads saw John Lewis emerge on top with ‘The Beginner,’ a heartfelt depiction of a father learning to skateboard.
  The low-key approach won plaudits for its relatable portrayal of family life, which set tongues wag
  
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• Selective buying behavior noted in PHL FMCG segment as inflation bites - BusinessWorld Online

  22-11-2022 13:00 via news.google.com
  Selective buying behavior noted in PHL FMCG segment as inflation bites  BusinessWorld Online
  
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• Ad of the Day: Peta’s first Christmas ad imagines an alternative ending for turkeys

  22-11-2022 12:50
  The animated spot from the animal rights group wants to put people off their turkey dinners.
  Created by Dream Farm, Peta’s holiday campaign tells the tale of Toby the Turkey, who is thrown off an abattoir-bound truck by his mother to save his life. The lovable bird ends up being taken in by a loving family, becoming integrated into their lives.
  There’s a tense moment towards the end where viewers wonder if Toby will end up becoming the Christmas dinner, but thankfully he’s welc
  
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• What you need to know about livestream shopping in 2023

  22-11-2022 12:38
  Alessandro Bogliari of The Influencer Marketing Factory digs into findings from the agency’s recent study on livestream shopping in 2023.
  Livestream shopping is a way for consumers to purchase items in real-time, making it convenient for audience members to purchase directly from the brands they love (and the influencers they trust).
  Livestream shopping gives customers a way to preview products live and have their questions answered by experts. This interactive experience allows customers
  
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• Today's gamers ask brands to build tomorrow's collaborative experiences

  22-11-2022 12:38
  The recent ‘Generation Twitch’ research outlines a series of new behaviors from emerging audiences. In the fourth of a five-part series, we focus on the benefits for brands in recognizing the shift from ‘passive to collaborative’ digital experiences.
  Dystopian fiction frequently paints an incorrect picture of people feeling isolated and alienated by digital technology - but this isn’t the case. The reality can be far more positive.
  Tech allows people to work, play a
  
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• Capgemini acquires 23red to boost creative capabilities

  22-11-2022 12:00 via campaignlive.co.uk
  This is the second creative acquisition for Capgemini after buying Rufus Leonard.
  
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• Cadbury marketing chief exits

  22-11-2022 11:48 via campaignlive.co.uk
  Barlet-Batada has been a regular in Campaign's Power 100.
  
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• 'Reliability, honesty and emotion': how brands should approach cost-of-living crisis

  22-11-2022 11:45 via campaignlive.co.uk
  VCCP report reveals things brands can do to appeal to consumers in current climate.
  
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• Qatar's Budweiser beer ban ‘a storm in a pint cup’

  22-11-2022 11:28 via campaignlive.co.uk
  Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.
  
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• Record breaking 8m Brits streamed England’s Qatar World Cup opener on iPlayer

  22-11-2022 11:25
  England’s 2022 World Cup opener against Iran opened to a peak of 16 million in Qatar, for the first time iPlayer registered as many viewers as the linear BBC1 channel. 
  In the 1pm winter slot on Monday November 21 – clearly not a box office position – England routed Iran 6-2 on the BBC. The match peaked at 8.5 million on BBC1 but according to iPlayer a further 8 million streamed the opening game. This is being reported as a record-breaking figure for iPlayer. 
  Ho
  
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• Only 8m Brits watched England’s Qatar World Cup opener – a sign of things to come?

  22-11-2022 11:25
  England’s 2022 World Cup opener against Iran opened to a peak of 8 million in Qatar, according to stats from Barb – a mere shadow of what the previous tournament in Russia saw.
  In the 1pm winter slot on Monday November 21 – clearly not a box office position – England routed Iran 6-2 on the BBC, although the platform suffered some issues. 5.8 million viewers stuck around for the full fixture.
  How does that stack up to the 2018 World Cup, which aired from Rus
  
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• Q3 global new-biz review: Omnicom dominates with nearly a fifth of quarterly billings

  22-11-2022 10:35 via campaignlive.co.uk
  Telecoms sees major increase in billings from UK-owned companies.
  
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• Canadian seafood giant Cooke buys Tassal for $1.7 billion - Inside FMCG

  22-11-2022 08:58 via news.google.com
  Canadian seafood giant Cooke buys Tassal for $1.7 billion  Inside FMCG
  
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• What’s the best way to sell a great idea to your boss or client?

  22-11-2022 08:30
  What’s the best approach to get an idea past corporate gatekeepers? Experts from Carat, 72andSunny and Wunderman Thompson weigh in.
  At work, we’re pitching all the time – even if we don’t know it. But even if your initiative is perfectly rational, profitable and Novel Prize-winningly brilliant, selling it to the decision-makers – whether they’re a supervisor, chief exec or client – can be another matter.
  One person’s epiphany can be anoth
  
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• Nature’s Help founder creates nutraceuticals to ease menopause - Inside FMCG

  22-11-2022 08:29 via news.google.com
  Nature’s Help founder creates nutraceuticals to ease menopause  Inside FMCG
  
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• Dark City Foundry launches sparkling coffee range - Inside FMCG

  22-11-2022 08:29 via news.google.com
  Dark City Foundry launches sparkling coffee range  Inside FMCG
  
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• US ad of the day: PirateShip.com is anchors away with its first marketing campaign

  22-11-2022 08:01
  PirateShip.com has introduced a new character - called “the Captain” -  who has a passion for helping people with their shipping needs and a flagrant disregard for human life. 
  Shipping company PirateShip.com has launched its first-ever marketing campaign, which stars a brand new character dubbed “the Captain.”
  In a series of 30-second video spots, the Captain appears at a moment of crisis for individuals who are in grave danger. He assures the hapless victims t
  
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• FMCG giants shift gears in sustainable packaging, finds GlobalData - Adgully

  22-11-2022 06:57 via news.google.com
  FMCG giants shift gears in sustainable packaging, finds GlobalData  Adgully
  
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