FMCG news

• Infilect Unveils the Next Big Innovation in the FMCG Trade Promotion Compliance using Image Recognition - Digital Journal

  21-11-2022 21:12 via news.google.com
  Infilect Unveils the Next Big Innovation in the FMCG Trade Promotion Compliance using Image Recognition  Digital Journal
  
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• Is Trump’s brand dead?

  21-11-2022 21:10
  For years, Trump has managed to keep the spotlight on his brand — and stay in the hearts and minds of Republican voters — by pushing a narrative of a stolen election. But the results of this month’s midterm elections suggest that he could be using his allure, writes Isobel’s Jamie Williams. 
  Last week, Donald Trump announced his candidacy to be the next President of the United States.  And to make America Great Again. Again.
  It’s been two years s
  
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• WPP creates Jeremy Bullmore archive to celebrate retiring adman's 67-year career

  21-11-2022 20:25 via campaignlive.co.uk
  Ex-JWT boss and WPP sage is retiring at age of 93
  
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• With Trump and Kanye back on Twitter, fleeing advertisers’ fears are ‘completely founded’

  21-11-2022 19:39
  While Twitter may not fold amid mass resignations and ongoing layoffs as some predicted last week, it’s at risk of ostracizing more advertisers by welcoming back highly divisive voices. 
  Billionaire Elon Musk, in his latest divisive move as Twitter’s owner, has reinstated a handful of previously-suspended Twitter accounts, including those belonging to former US president Donald Trump and rapper Kanye West, also known as Ye. This follows a turbulent month that’s seen m
  
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• With Trump & Kanye back on Twitter, fleeing advertisers’ fears are ‘completely founded’

  21-11-2022 19:39
  While Twitter may not fold amid mass resignations and ongoing layoffs as some predicted last week, it’s at risk of ostracizing more advertisers by welcoming back highly divisive voices. 
  Billionaire Elon Musk, in his latest divisive move as Twitter’s owner – has reinstated a handful of previously-suspended Twitter accounts, including those belonging to former US president Donald Trump and rapper Kanye West, also known as Ye.  This follows a turbulent month that&r
  
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• Is adland’s Great Resignation over?

  21-11-2022 19:26 via campaignlive.co.uk
  In 2021, nearly a quarter of people left their agency roles, but now, circumstances are very different.
  
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• A list of the movies and shows US Netflix viewers on Basic with Ads miss out on

  21-11-2022 18:42
  Netflix originals Queer Eye, Drive to Survive and Narcos are among the titles currently not available on Netflix US Basic with Ads tier. 
  Netflix rolled out its ad-funded platform Basic with Ads this month with a disclaimer to subscribers to its ad option would have access to 5-10% less content.
  Licensing restrictions have prevented Netflix from making its entire library available to Basic with Ads subscribers. The streamer said it is “working on” existing deals to add more cont
  
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• Anthropy 2022 and the power of ‘say and do’

  21-11-2022 17:27
  Following the inaugural Anthropy conference about Britain’s future, Fenella Grey of Porter Novelli (a key partner of the event) reflects on its message and case for change.
  John O’Brien founded Anthropy to create a new vision for Britain, originally out of the challenges and opportunities caused by Covid-19. The event was postponed due to ongoing social distancing restrictions and a tsunami of other crises; ‘permacrisis’ has now earned its way into the Collins dictionary.
  
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• What is advertising’s role in the climate crisis?

  21-11-2022 17:02
  With both Cop27 and Ad Net Zero wrapping last week, the marketing industry is paying more attention to its role in the climate crisis. But what is that role, and what should it be? We asked seven industry leaders.
  A recent report found that advertising adds 32% to individuals’ carbon footprints. Some industry figures have made radical proposals, such as a windfall tax for marketers. But what does the rest of the industry think about its own responsibilities and capacities for change? We as
  
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• In praise of Jeremy Bullmore: Tess Alps and Mark Read pay tribute on his retirement

  21-11-2022 16:47 via campaignlive.co.uk
  After 67 years in advertising, Jeremy Bullmore is retiring at the age of 93. Tess Alps, the former chair of Thinkbox, and, further below, Mark Read, the WPP chief executive, hail his wit and wisdom.
  
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• Channel 4 rolls out reproductive health and hormone testing trial

  21-11-2022 16:29 via campaignlive.co.uk
  Broadcaster partners with women's health company Hertility to give staff access to an NHS-approved health assessment and blood test to screen for reproductive health issues.
  
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• Bloomingdale’s launches virtual mall with Chanel, Nespresso and Ralph Lauren

  21-11-2022 16:00
  The department store chain is positioning its new virtual experience as an opportunity for brands to supplement brick-and-mortar operations during the holiday shopping rush to enhance data insights and experiment with new layout designs.
  In anticipation of the holiday shopping rush – and in an effort to capitalize on the recent hype surrounding all things virtual reality (VR) – Bloomingdale’s has constructed a virtual store.
  The new virtual experience also celebrates
  
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• 67% of advertisers plan deep cut to TV spend: mass retreat or simply a ‘rebalancing’?

  21-11-2022 15:51
  Thinkbox has hit back at a report from Isba warning of a cut to TV ad spend, saying the research simply shows the industry is undergoing a “rebalancing.”
  The survey of 59 advertisers conducted by the Incorporated Society of British Advertisers (Isba) and media investment analysts Ebiquity found that linear TV ad spend will bear the deepest budget cuts. 67% said they will make their deepest cuts on broadcast TV – a channel where they tend to put a l
  
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• 21 Nov, 2022 FMCG giants shift gears in sustainable packaging, finds GlobalData - GlobalData

  21-11-2022 15:38 via news.google.com
  21 Nov, 2022 FMCG giants shift gears in sustainable packaging, finds GlobalData  GlobalData
  
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• Channel 4 offers UK staff reproductive health and hormone testing

  21-11-2022 15:31
  Channel 4 is partnering with Hertility to begin a trial offering reproductive health and hormone testing to its employees, in what is believed to be a first for any major UK broadcaster. 
  Channel 4 has united with women’s health company Hertility to give employees access to an NHS-approved health assessment and blood test which can screen for reproductive health issues.
  The ‘at home’ blood test can highlight why someone may be struggling to conceive, or where a hormonal im
  
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• Bleacher Report takes inspiration from Toy Story in World Cup ad

  21-11-2022 15:26
  The sports culture site has drawn from the hit Disney film that stars Woody and Buzz Lightyear to mark its coverage of the football tournament.
  Bleacher Report is tapping into some serious 90s nostalgia to promote its Fifa World Cup coverage.
  As the tournament begins, the San Francisco-based organization has developed a fun ad that sees Messi and Ronaldo toys that belong to a football fanatic kid. In homage to the Pixar classic, after the youngster leaves his bedroom, the toys spring to life and
  
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• Reviewing the biggest creative trends in social media in 2022

  21-11-2022 15:15
  Members of the jury for The Drum Awards for Social Media talk us through the trends that emerged from this year’s entries. 
  The days are closing in for The Drum’s week-long awards festival, running December 5-9. As part of the festival, we will be celebrating the companies and people from around the globe who bring creativity to social media marketing at The Drum Awards for Social Media. The awards ceremony will be held at The Drum Labs in Shoreditch London on Wednesday December
  
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• 4 lessons for marketers to thrive in a privacy-first future

  21-11-2022 15:10
  Data experts from Google and Media.Monks outline the steps brands and agencies need to take today to maintain consumer confidence and gain a competitive edge in a privacy-first world.
  Marketers shouldn’t underestimate the commercial benefits to getting privacy right for their customers and subsequently the consequences of getting it wrong. They should embrace the spirit of this new advertising future now and go beyond the bare minimum compliance to get ahead for tomorrow.
  This was the rall
  
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• US Ad of the Day: State Farm jazzes up bath time with its first album drop

  21-11-2022 15:00
  State Farm’s new character, Jeff the Equipment Manager, takes a plunge with his sax to promote a free CD and the 1-866-JAZZ-BATH hotline.
  State Farm is, evidently, dipping its toes into irony-drenched ‘80s tropes and music. Yes, you read that correctly: an auto insurance company has released its own music on a virtually obsolete medium.
  The brand’s latest campaign introduces State Farm’s first-ever CD: ‘Jazz bath: the bath bomb sessions,’ which was recorded wi
  
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• ‘Understanding the why’ is key to success in web design & branding

  21-11-2022 13:07
  Robert Reilly of boutique agency Mixed Handed Branding outlines his vision for working with clients to develop a clear sense of purpose that grows loyalty and relevance with its customers, as part of the Wix Partner Awards series.
  Purpose is a frequently used term in the marketing world, and one that’s in danger of losing its meaning in some quarters. Too often it’s thrown around as evidence of a brand’s claims to virtue while having little connection to the reality of that bus
  
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• Peta asks people to stop gobbling turkeys in first Christmas ad

  21-11-2022 12:34 via campaignlive.co.uk
  Created by creative agency Dream Farm, the animation tells the tale of Toby the turkey, who escapes from an abattoir-bound lorry.
  
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• Ad of the Day: Meta Reality Lab’s first 3D billboard promotes its VR headset

  21-11-2022 12:22
  This is Meta Reality Lab's first 3D Piccadilly Lights takeover, with the wider campaign running until the end of the year.
  The organization has developed a holiday campaign to promote Meta Quest 2, the virtual reality (VR) headset developed by Meta Platforms.
  The campaign for the latest headset comes at a critical time for the company. Just weeks before the campaign launch it was forced to execute a round of mass layoffs as it struggled to balance its investment into VR with investors&
  
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• GDPR is no longer fit for purpose for advertisers – here’s how it could be

  21-11-2022 12:08
  Susana Figueredo, legal and compliance manager at Incubeta, explains why GDPR is not fit for purpose for advertisers.
  The data reform bill replacement doesn’t spell the end for UK advertisers. When Michelle Donelan, the UK’s secretary of state for digital, culture, media and sport, confirmed plans to replace GDPR, advertisers may have felt a little deflated. Though the GDPR was implemented more than four years ago, many advertisers will feel like they have only recentl
  
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• US Inflation: FMCG Companies Still Plan to Upsell Premium Products - Bloomberg

  21-11-2022 12:00 via news.google.com
  US Inflation: FMCG Companies Still Plan to Upsell Premium Products  Bloomberg
  
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• David Wilding, Twitter UK director of planning, leaves as exodus grows

  21-11-2022 11:59 via campaignlive.co.uk
  He has been one of best known UK executives.
  
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• How to protect (and promote) your brand during a recession: 4 kinds of customers

  21-11-2022 11:50
  Reflecting on previous recession data, Holly Anstee of Optimizon urges brands to think twice about ‘going dark’, and advises on how they can use this time to grow. 
  The Bank of England recently warned that the UK may be facing the longest recession since records began, and economic headwinds are building around the globe. Your business, however, is not doomed to suffer. In fact, many brands have flourished during economic downturns. How? Simple: protect your brands, take the lon
  
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• Waitrose & Partners ‘sorry’ over Christmas ad backlash

  21-11-2022 11:42 via campaignlive.co.uk
  Melanoma patients complained that a scene in the ad glorifies sun tans.
  
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• Why Amazon Prime Video has signed Bollywood star Varun Dhawan to be its 'Bae' in India

  21-11-2022 11:30
  In a world of celebrities as endorsers and influencers, Prime Video India has unveiled a first-of-its-kind 'Bae' to spread the word about what's on the platform. We hear from Amazon, and its new ambassador, about what the partnership will entail.
  Leading streaming service Prime Video has launched an innovation in India to build fandom by recruiting its first Bae in the form of Bollywood star Varun Dhawan. Bae or ‘before anyone else’ is an oft-used term among the GenZ a
  
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• Amid financial adversity, loyalty and advocacy are more important than ever

  21-11-2022 11:30
  In response to a grim autumn statement in the UK, Strategiq’s Emma Burley reminds us that the recession isn’t forever, arguing that customer relationships should be more than simply transactional.  
  In last week's autumn statement, Jeremy Hunt delivered a gloomy but realistic game plan to help plug the £60bn hangover from the pandemic and the ongoing conflict in Ukraine.
  It’s official: the office for budget responsibility (OBR) confirmed that the UK is in a
  
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• Oppo tackles footballs most inspiring games in documentary film

  21-11-2022 10:57
  Oppo is tapping into football fever with a documentary exploring some of fans' most inspiring games in the UEFA Champions League.
  The documentary is part of a global campaign which invited fans to vote for the league's most inspiring games of all time. The inspirational games were brought to life through the experiences of fans who witnessed the games and shared their views and perspectives.
  The four-and-a-half-minute documentary film features stories from a Paris-based field photographer, A Mad
  
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• Paddy Power and Betfair owner reviews media account

  21-11-2022 10:52 via campaignlive.co.uk
  Flutter Entertainment is a FTSE 100 company.
  
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• Global agency groups Q3 report card: majority upgrade forecasts while Dentsu revenue declines

  21-11-2022 10:46 via campaignlive.co.uk
  Groups upgrading their projections now expect to end 2022 with between 6.5% and 8.5% organic growth.
  
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• Tuvalu creates digital nation in the metaverse as climate change threatens the Pacific nation island

  21-11-2022 09:54
  The Pacific island nation of Tuvalu has begun to create a Digital Nation in the metaverse as the country faces the reality of rising sea levels.   
  Tuvalu enlisted Accenture Song-owned agency The Monkeys and Collider to co-create its presence in the metaverse, starting with its smallest island Teafualiku Islet.
  The project, which was announced by Tuvalu Minister of Justice, Communication & Foreign Affairs Simon Kofe at the UN Climate Change Conference (COP27), will catalogue, map,
  
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• Sorrell: Clients still placing cautious, selective bets amid global instability

  21-11-2022 09:33 via campaignlive.co.uk
  The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.
  
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• Craft Revolution names Campbell Speers as its new CEO - Inside FMCG

  21-11-2022 09:00 via news.google.com
  Craft Revolution names Campbell Speers as its new CEO  Inside FMCG
  
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• 21 Nov, 2022 FMCG giants shift gears in sustainable packaging ... - GlobalData

  21-11-2022 09:00 via news.google.com
  21 Nov, 2022 FMCG giants shift gears in sustainable packaging ...  GlobalData
  
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• My Foodie Box unveils festive Christmas Boxes - Inside FMCG

  21-11-2022 07:22 via news.google.com
  My Foodie Box unveils festive Christmas Boxes  Inside FMCG
  
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• Stock market update: FMCG stocks up as market falls - The Economic Times

  21-11-2022 06:15 via news.google.com
  Stock market update: FMCG stocks up as market falls  The Economic Times
  
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• Allen’s removes beetle-derived dye from jelly beans - Inside FMCG

  21-11-2022 05:16 via news.google.com
  Allen’s removes beetle-derived dye from jelly beans  Inside FMCG
  
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• Gareth’s back! 5 ads resurrect infamous undead characters during The Walking Dead finale

  21-11-2022 04:15
  Viewers who tuned into the iconic show’s finale were delighted to see legendary deceased characters – brought back as zombies, of course – in five different spots.
  After 11 seasons, 177 episodes and 12 years, AMC’s The Walking Dead came to an end last night.
  To commemorate the momentous occasion, Ryan Reynolds’ creative agency Maximum Effort, AMC Network’s Content Room and Kimmelot’s Dan Sanborn devised a five-spot campaign that aired during the fin
  
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• Gareth's back! 5 ads resurrect infamous undead characters during The Walking Dead finale

  21-11-2022 04:15
  Viewers who tuned into the iconic show’s finale were delighted to see legendary deceased characters – brought back as zombies, of course – in five different spots.
  After 11 seasons and 177 episodes and 12 years, AMC’s The Walking Dead came to an end last night.
  To commemorate the momentous occasion, Ryan Reynolds’ creative agency Maximum Effort, AMC Network’s Content Room and Kimmelot’s Dan Sanborn devised a five-spot campaign that aired during the
  
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• National with a regional twist: FMCG majors tweak product line-up - Business Standard

  21-11-2022 01:40 via news.google.com
  National with a regional twist: FMCG majors tweak product line-up  Business Standard
  
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