FMCG news

• Qatar’s ‘sportswashing’ efforts to boost tourism industry likely to fail, per experts

  18-11-2022 20:01
  Alleged human rights’ violations during the construction of the World Cup stadium. Accusations of bribing FIFA officials. And just this morning, the sudden decision to ban in-stadium alcoholic beverages during the tournament. Can Qatar manage to paint itself as an attractive country for future tourists amid such scrutiny and scandal? Experts are skeptical.
  Earlier this week, Qatar — host country of the 2022 World Cup — launched a “Feel more in Qatar,” a marketing ca
  
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• From Wendy's to Lidl: Six brands we will miss if the #TwitterShutdown happens

  18-11-2022 18:53
  Twitter has become a mainstay for brands looking to cut through to consumers, but thanks to Elon Musk's disastrous takeover, it looks like their days on the platform are numbered.
  As Twitter hurtles towards what feels like an inevitable demise, we reflected on some of the brands that made the best use of the bird app down the years.
  Wendy’s
  Best known for its sassy responses and snarky roasts, the US-based fast food chain set an early standard that many brands have echoed over the years.
  I
  
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• How advertisers can score with streaming audiences during the World Cup

  18-11-2022 18:30
  Digital audiences will be healthy for the upcoming Fifa World Cup tournament, but advertisers can really win by combining strong targeting with ‘in-flight’ measurement and optimization.
  The Fifa World Cup is almost upon us. The month-long football festival kicks-off on November 20 in Qatar, and is expected to be among the largest-ever sporting events for brands in the digital space.
  It’s also the first time that the tournament will be held in the final quarter of the year, shif
  
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• US Ad of the Day: Little Caesars answers Gen Z’s wishes for pizza on Thanksgiving

  18-11-2022 18:18
  The new device transforms any pizza into a turkey shape – something we all secretly wish to gobble up next Thursday.
  Finally: pizza instead of turkey has come to Thanksgiving dinner tables nationwide.
  Today, Little Caesars Pizza released its Thanksgiving campaign, aptly titled ‘Introducing Turkey 2.0.’ The spot riffs on 2001: A Space Odyssey, down to its low-light zooms and even its theme song, because it announces the next feat of human innovation. That is, the
  
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• #RIPTwitter: experts predict where users (and ad dollars) will go if Twitter implodes

  18-11-2022 18:10
  Who will cash in on Twitter’s demise? Here are six likely benefactors.
  After slashing 50% of Twitter's workforce, Elon Musk on Wednesday morning issued an ultimatum to the remaining Twitter staff, who numbered around 3,700. He demanded that they either explicitly commit to working intense, long hours to bring “Twitter 2.0” to fruition or resign effective immediately and receive three months’ severance. It’s now been reported that between half and 75% of the rem
  
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• From Cindy Gallup to R/GA: Where will adland's top Twitter users head if it collapses?

  18-11-2022 18:00
  With the future of the platform in doubt, adland Twitter users ponder whether to stay or go.
  If you’re looking to gossip, gripe, complain and plot about working in adland – or dissect work produced by adland – Twitter is the platform par excellence.
  Every day creative directors battle over the merits of new campaigns, veterans bicker over the state of creativity and copywriters trade bon mots. But, should the app change significantly in form (or disappear entirely), is there an
  
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• From Cindy Gallop to R/GA: where will adland’s top Twitter users head if it collapses?

  18-11-2022 18:00
  With the future of the platform in doubt, adland Twitter users ponder whether to stay or go.
  If you’re looking to gossip, gripe, complain and plot about working in adland – or dissect work produced by adland – Twitter is the platform par excellence.
  Every day creative directors battle over the merits of new campaigns, veterans bicker over the state of creativity and copywriters trade bon mots. But, should the app change significantly in form (or disappear entirely), is there an
  
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• From Cindy Gallop to R/GA: Where will adland's top Twitter users head if it collapses?

  18-11-2022 18:00
  With the future of the platform in doubt, adland Twitter users ponder whether to stay or go.
  If you’re looking to gossip, gripe, complain and plot about working in adland – or dissect work produced by adland – Twitter is the platform par excellence.
  Every day creative directors battle over the merits of new campaigns, veterans bicker over the state of creativity and copywriters trade bon mots. But, should the app change significantly in form (or disappear entirely), is there an
  
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• How can advertisers use first-party data to reach the invisible 70%?

  18-11-2022 17:12
  As part of The Drum’s Data & Privacy Deep Dive breakfast session, leaders from Permutive and Space & Time discuss the importance of the first-party data collaboration between advertisers and publishers to responsibly make invisible consumers visible, and why the time to act is now.
  As an increasingly empowered public get into the habit of saying no, it’s estimated that advertisers can reach only 30% of consumers – with the other 70% having gone data dark. With iOS updat
  
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• Why Budweiser’s World Cup beer ban might not be all bad for the brand

  18-11-2022 17:06
  Just 48 hours before kick-off, alcohol sales have been banned at the tournament in Qatar. Could the brand use this blow to its advantage? 
  Budweiser was to be the only alcoholic beverage available to fans at the eight match venues in Doha – a privilege it had secured in an estimated $75m sponsorship deal inked with Fifa.
  “Well…this is awkward,“ the AB InBev-owned brand wrote in a now-deleted tweet as headlines emerged that a full alcohol ban was coming. The rea
  
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• Data-powered personalization can create a symbiotic brand-consumer relationship

  18-11-2022 17:00
  As part of The Drum’s Data and Privacy Deep Dive, Revieve’s Juliana Pereira argues that effective personalization is the key to incentivizing consumers to share their data with brands. 
  With the upcoming cessation of third-party cookies, marketers and business leaders across all industries are being forced to navigate a new challenge: to continue building and improving their relationships with customers, they now need a new way to gather data. According to Epsilon research,
  
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• ‘It’s about people, not prizes’: Camelot marketer on the Lottery Christmas ad

  18-11-2022 16:57
  Taking inspiration from the hit movie Love Actually, Camelot continues to use its winning formula of putting people before prizes in its emotional rollercoaster of a Christmas ad.
  The National Lottery today has released an epic short film that tells the tale of a young couple who briefly meet by chance on a train. Their fate, however, is marked by a frantic exchange of a phone number on a pink lottery ticket – only to have some of the digits smudged off. It’s a ‘will they, won&
  
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• Reddit COO predicts growth despite 'volatile' tech landscape

  18-11-2022 16:37 via campaignlive.co.uk
  Platform launched in the UK in 2020, with an office in Holborn.
  
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• How to set up a privacy compliance strategy for 2023 (and beyond)

  18-11-2022 16:30
  Major data regulation isn’t new, but many organizations still lose out with incomplete or inefficient compliance approaches. For The Drum’s Data & Privacy Deep Dive, Beth Billingsley of agency Merkle looks at how to get ship-shape.
  Most marketers today are challenged by consumers’ ever-increasing demand for tailored experiences, with the compounding pressure of data and privacy regulations. First-party data is paramount to delivering a more personalized experience, but
  
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• Brands must match privacy-forward strategies with relevant advertising

  18-11-2022 16:30
  As consumers become increasingly considered about sharing data, Unlimited Group’s Simon Collister argues it might be the catalyst for more effective advertising, for The Drum's Data & Privacy Deep Dive.  
  With everything in life, context is king. The saturation of advertising on the web has reached a fever pitch, meaning consumers now demand more contextual and relevant advertising that matches the page they’re on. This will be a hard-fought battle for advertisers in a
  
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• London adtech provider Azerion goes global with Hybrid Theory acquisition

  18-11-2022 15:51
  Azerion, the London-based content-led data and technology company, is spreading its wings across multiple continents with the purchase of Hybrid Theory in an all-share deal.
  The data-led programmatic agency and trading desk, also based in the capital, boasts a significant presence in the key US market as well as the giant Asia Pacific region, granting Azerion instant access to high-growth regions.
  The tie-up will also grant Azerion access to technology that better pairs cold, hard data with the
  
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• Paddy Power orchestrates Christmas-flavored World Cup stunt with Peter Crouch

  18-11-2022 15:38
  Paddy Power has found its voice with a full-throated operatic re-enactment of classic terrace chants, complete with a 40-strong orchestra.
  Migrating the sounds of the stadium to the theater, the Christmas charity album brings foot-stomping chants such as Enger-land, Enger-land, Enger-land, VAR My Lord and Super Jacky Grealish to life like you’ve never heard them before ahead of the World Cup.
  Delivered by St Mark’s Studios, the production arm of Taylor Herring, th
  
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• ITV teases upcoming ITVX launch with series of star-studded comedy sketches

  18-11-2022 15:30 via campaignlive.co.uk
  Uncommon Creative Studio enlists Matthew Macfadyen, Helena Bonham Carter and John Boyega to help premiere ITV's streaming service, ITVX.
  
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• Richter and Smoler predict adland on cusp of a 'big shift' away from purpose

  18-11-2022 15:23 via campaignlive.co.uk
  Campaign Big Awards chairs Felix Richter and Shelley Smoler reflected on the "saturation" of purpose-led-work in their address to the Campaign Big Awards.
  
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• Felix Richter and Shelley Smoler predict adland on cusp of a 'big shift' away from purpose

  18-11-2022 15:23 via campaignlive.co.uk
  The Campaign Big Awards chairs reflected on the "saturation" of purpose-led-work in their address at the Big Awards ceremony.
  
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• The Drum Awards for Content: who’ll shine in Fashion, Health, Beauty or Luxury category?

  18-11-2022 15:00
  Ahead of the awards ceremony on December 9, we recap the nominated campaigns in the Fashion, Health, Beauty or Luxury category, where Fenty Beauty, L’Oréal, Porsche and more are in the running.
  All of the nominees have now been announced for The Drum Awards for Content, but while we count down the days until the ceremony (part of our week-long awards festival running from December 5-9), let’s take an in-depth look at the campaigns in the running for Fa
  
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• Brands must foster a culture that values data protection and privacy

  18-11-2022 15:00
  For brands and agencies alike, a thorough data strategy is essential. For The Drum’s Data & Privacy Deep Dive, Federico D'Uva of digital agency Rawnet argues that the first pillar of any strategy is culture.
  Consumers are becoming increasingly concerned about data privacy, with 69% of users skeptical about how their personal data is being collected. Previously, consumers did not know how much data businesses were collecting and how it was being used. Now, they’re becoming more aw
  
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• The data paradox: 4 changes that brands must prepare for

  18-11-2022 14:45
  People don’t want to share data for personalized ads, but they like personalized experiences. For The Drum’s Data & Privacy Deep Dive, Dan Peden of performance agency Journey Further unravels that paradox and four ways it’s developing.
  In the UK, 92% of consumers agree with the statement "online privacy is important for me", with 53% being "somewhat more" or "much more" concerned about their online privacy than a year ago.
  As a result, privacy is becoming a card to pla
  
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• The brands taking a stand against the controversial Qatar World Cup

  18-11-2022 14:00
  We take a closer look at the brands speaking out against the 2022 Fifa tournament.
  The World Cup is the biggest sporting event in the world – Fifa claims that more than 3 billion people watched Russia 2018. Back then, Visa’s Chris Curtin called the World Cup one of the “last unchallenged bastions of appointment viewing”. 
  For many low-to-mid-budget brands, the smart play has long been to hijack the event with clever ambush marketing stunts without riling the leg
  
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• 'Oh, they're fostering': Gogglebox cast reviews John Lewis Christmas ad

  18-11-2022 13:24 via campaignlive.co.uk
  Gogglebox stars reacted to RNIB ad last month.
  
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• The Drum Awards for Experience: who’ll claim gold for Event Production of the Year?

  18-11-2022 13:12
  Ahead of the awards ceremony on December 6, we recap the nominated campaigns in the Event Production of the Year category, where Sky Cinema, Gucci, BMW and more are in the running.
  All of the nominees have now been announced for The Drum Awards for Experience, but while we count down the days until the ceremony (part of our week-long awards festival running from December 5-9), let’s take an in-depth look at the campaigns in the running for Event Production of the Year.
  
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• The 3 universal truths of personalization in a privacy-first world

  18-11-2022 13:00
  For The Drum's Deep Dive into Data & Privacy, Julia Wold of Coegi goes back to three basics of personalization: transparency, relevance and compliance.
  Last night, I saw a streaming TV ad for my local Chicago news station. Except I don’t live in Chicago; I reside 400 miles away in the Twin Cities. As someone who makes her living in digital media buying, I felt that cringe moment. Someone, somewhere, screwed up. Marketing dollars aren’t endless, and as a marketer, I pride mys
  
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• Performance management: helping marketers do more with less

  18-11-2022 13:00
  Marketers are constantly under pressure to do more with less. Could a unified performance management approach be the solution to ease the demand and pressure on marketing teams to drive business goals?
  Right now, marketers are under pressure like never before. The changes caused by the pandemic mean customers expect more personalization across more touchpoints. Meanwhile the pandemic hangover, combined with tough economic times, means marketing budgets are stagnating. Marketers have to deliver m
  
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• The National Lottery’s Christmas ad is a tale of a chance encounter

  18-11-2022 12:08
  Directed by Oscar-winner Tom Hooper, the ad tells of a chance encounter between two people who meet on a train and exchange a phone number on the back of a lottery ticket.
  In ‘Christmas Love Story’ a girl realizes the phone number is smudged, and viewers are left on the edge of their seats wondering if the pair will meet again. The tension mounts as the news breaks of an unclaimed winning lottery ticket. Will they find each other?
  Matt Ridsdale, Camelot executive director, said:
  
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• New-business rankings: 18 November 2022

  18-11-2022 12:04 via campaignlive.co.uk
  MullenLowe takes top creative spot while Spark Foundry leads the media rankings.
  
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• Meta launches VR experience with Sir David Attenborough

  18-11-2022 11:55 via campaignlive.co.uk
  The event takes place from 29 November to 4 December at Westfield, White City.
  
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• Alchemy Immersive partners Meta Quest for VR experience with Sir David Attenborough

  18-11-2022 11:55 via campaignlive.co.uk
  The event takes place from 29 November to 4 December at Westfield, White City.
  
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• In pictures: Campaign Big Awards 2022

  18-11-2022 11:50 via campaignlive.co.uk
  See all the best pics from last night's ceremony.
  
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• Can artificial intelligence solve data’s consent problem?

  18-11-2022 11:35
  For The Drum’s Data & Advertising Deep Dive, Alexei Lee of agency Reading Room asks: will increasingly machine learning-reliant data products save the day, or is consent an intractable problem?
  There are darker days ahead for marketers. Imagine a dystopian land where website users lurk unseen in the shadows, and advertisers rely on nothing more than their wiles to decide who sees their digital ads. This is the cookieless future (or so we’re told), and it’s just around
  
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• KFC Delivery kills pain of struggling home to watch World Cup

  18-11-2022 11:33 via campaignlive.co.uk
  Brand is opening a pub called The Colonel’s Arms.
  
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• Want better, more personalized results? Humanize your data

  18-11-2022 11:30
  The data landscape is shifting. For The Drum’s Data & Privacy Deep Dive, Georgia Weiner of The Goat Agency argues that one way to maintain firm footing is to humanize your data with localized insights.
  With the growing reliance on social media and digital channels, marketers have access to an abundance of sophisticated audience data. Robust and detailed consumer profiles can be built using this data, making it easier than ever to get in front of the ideal audience.
  Every action taken o
  
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• Can we re-imagine advertising to be in service of a thriving future?

  18-11-2022 11:20
  Lisa Merrick-Lawless of advertising change catalyst group Purpose Disruptors shares her reflections on the recent Anthropy conference, and whether advertising can truly change.
  Last week I had the pleasure of being invited to speak alongside the legendary Rory Sutherland at Anthropy: a unique gathering dreamed up by John O’Brien, who amassed 1,000 eclectic, forward-thinking leaders at The Eden Project in Cornwall to discuss the qualities needed to build a positive, sustainable and equitabl
  
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• ITV riles Helena Bonham Carter and more to promote 'fresh' streamer ITVX

  18-11-2022 11:18
  ITV has tapped Helena Bonham Carter, Matthew Macfadyen and John Boyega to promote the launch of its new streaming service ITVX. 
  Ahead of rolling out ITVX on December 8, ITV has released a series of comedic sketches that front its biggest marketing campaign in decades. 
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  Uncommon is behind the campaign with David Shane producing and O Positive Films producing. 
  The ad series is set in a rehearsal room where a director and producer get th
  
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• What are FMCG brands doing to make sure online shoppers convert? - Econsultancy

  18-11-2022 11:06 via news.google.com
  What are FMCG brands doing to make sure online shoppers convert?  Econsultancy
  
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• Lacoste targets Gen Z with AR experience

  18-11-2022 11:04 via campaignlive.co.uk
  The campaign includes an experiential pop-up at Westfield London.
  
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• Here’s 13 small agencies recomended by clients for their data services

  18-11-2022 11:00
  As The Drum explores Data & Privacy in this month’s Deep Dive, we take a look at which Recommended agencies offer clients data services and support.
  The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients.
  Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey that scores
  
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• Attention metrics are the new marketing ‘must’ – here’s why

  18-11-2022 11:00
  As part of The Drum’s Data and Privacy Deep Dive, MediaMath’s Emera Trujillo argues the value of prioritizing attention in media measurement efforts. 
  Today, with almost seven hours a day spent in front of screens and consumers being exposed to almost 10,000 ads daily, it’s harder than ever for marketers to capture consumer attention and build connections.
  As ‘attention metrics’ gain broader industry adoption, how can organizations leve
  
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• Forget the cookie – mobile network data provides next level consumer insight

  18-11-2022 10:45
  As part of The Drum’s Deep Dive into Data & Privacy, Alex Petrie, (co-founder, Skyrise) looks at what mobile network data is, how it’s collected and why it can give advertisers a privacy-first way to reach their audience. 
  If you’re not reading this article on a smartphone, one will almost certainly be within touching distance while you are. We have phones on us all of the time. Smartphones are an essential part of everyday life. Whether it’s shopping, streaming,
  
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• Shopee, Google, Samsung and YouTube top brand rankings across APAC

  18-11-2022 09:59
  Singaporean ecommerce company Shopee has ranked alongside global giants Google, Samsung and YouTube, as the best brands across the Asia-Pacific region, according to data from YouGov’s Best Brand Rankings.
  Shopee ranked among the top four brands in six APAC markets: Malaysia (1), Indonesia (2), Singapore (2), Thailand (3), Vietnam (3) and the Philippines (4).
  The high ranking across South-East Asia showcases the dominance of the ecommerce brand in these markets, well ahead of rival platform
  
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• UM chief executive Rachel Forde to depart

  18-11-2022 09:38 via campaignlive.co.uk
  The UK boss is credited with turning around the media agency over the past five years.
  
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• Rachel Forde to leave UM

  18-11-2022 09:38 via campaignlive.co.uk
  The UK chief executive is credited with turning around the agency over the past five years.
  
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• Trader's Guide: 2 largecap FMCG stocks that can rise up to 4% - The Economic Times

  18-11-2022 09:00 via news.google.com
  Trader's Guide: 2 largecap FMCG stocks that can rise up to 4%  The Economic Times
  
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• For brands, the silver lining of signal loss is the opportunity to build trust

  18-11-2022 09:00
  As part of The Drum's Data and Privacy Deep Dive, 3Q/DEPT's Savitha Namuduri makes the argument that while new privacy changes may impact ad measurement, they also create new opportunities to build trust with customers.
  One of the main challenges facing today’s marketers is signal loss - whether it’s the result of third-party cookie deprecation, Apple’s AppTrackingTransparency (ATT) or pro-privacy regulations including the EU's General Data Protection Regula
  
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• FMCG: Recovery in gross margins work in progress, investment in brands to continue - Moneycontrol

  18-11-2022 08:22 via news.google.com
  FMCG: Recovery in gross margins work in progress, investment in brands to continue  Moneycontrol
  
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• ‘Crutch for the clueless’ or ‘accelerant for the creative’? Marketing’s data future

  18-11-2022 08:00
  Current data conversations are dominated by disappearing cookies and replacement first- and zero-party strategies. But what about the future? For The Drum’s Data & Privacy Deep Dive, we asked 10 experts from The Drum Network how data’s role in marketing will mature.
  Joel Coppersmith, global director of measurement and effectiveness, Assembly
  The future of data is the same as its past. Data is a crutch and a veil for the clueless, but it’s an accelerant and a driver of chang
  
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