FMCG news

• The Taylor Swift Eras Tour ticket fiasco 'reinforces the value of her brand', per experts

  17-11-2022 22:09
  Utter chaos ensued during the ticket rollout for Taylor Swift’s forthcoming ‘Eras’ tour. Will the blunder blemish the popstar’s brand? The Drum tapped marketing experts to weigh in.
  It took less than an hour from when Taylor Swift’s ‘Eras’ tour tickets went up for sale, for Ticketmaster’s website to crash. The company then postponed the sale to November 18, citing a lack of inventory and an “extraordinarily high“ demand.
  
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• The Taylor Swift concert ticket fiasco 'reinforces the value of her brand', per experts

  17-11-2022 22:09
  Utter chaos ensued during the ticket rollout for Taylor Swift’s forthcoming ‘Eras’ tour. Will the blunder blemish the popstar’s brand? The Drum tapped marketing experts to weigh in.
  It took less than an hour from when Taylor Swift’s ‘Eras’ tour tickets went up for sale, for Ticketmaster’s website to crash. The company then postponed the sale to November 18, citing a lack of inventory and an “extraordinarily high“ demand.
  
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• Dunkin’ serves up new holiday ad: ‘It’s here’

  17-11-2022 20:43
  The 30-second spot arrives shortly after the brand unveiled a suite of holiday offerings, including the return of Free Coffee Mondays.
  Dunkin’ is leaning into themes from classic Christmas movies — with a sprinkle of sci-fi — in its new holiday ad.
  Titled “It’s here,” the 30-second spot centers on a Christmas fairy tale of a town (think: Whoville) that is overjoyed when a giant Peppermint mocha signature latte from Dunkin’ lands mysteriously in
  
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• 5 advertising musts for 2023, according to marketing leaders

  17-11-2022 20:30
  When many of the world’s leading marketers met at the 2022 ANA Masters of Marketing conference, video was high on the agenda. Here are their five ‘must-do’ items for marketers in the year ahead.
  The most important thing for marketers in the coming year will be how audiences feel about their brand. That means understanding your customers and what drives their connection with you, and then enhancing that connection to grow both your brand and your business.
  This was the message f
  
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• Spam figgy pudding to Allstate mocktails: The Drum's 4 favorite festive stunts (so far)

  17-11-2022 20:14
  From figgy-pudding flavored Spam to DUI-proof cocktails, here are some of the campiest Christmas stunts to-date.
   
  4. Spam brings us some “figgy” pudding
  Video of We Wish You a Figgy Christmas Full Length 
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  This holiday season, Spam is bringing back a forgotten Christmas flavor: Spam Figgy Pudding. To create buzz around the limited-edition product, spot, BBDO Minneapolis created an animated short film that riffs on the classic animated Christmas movies made b
  
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• ‘Stay interviews’ and overhauled onboarding: industry experts on how to retain talent

  17-11-2022 18:20
  Talent is a much talked-about topic on the lips of marketers, but how do we hold onto it? Here to help are five industry experts from the Drum Network. 
  The Covid-19 pandemic has been a sobering experience for the workforce. One effect has been employees becoming less afraid to voice their needs and expectations. 
  After 35 years of experience in the field, human resources (HR) leader Liz Nottingham says it's seemingly only now that we're "beginning to realize that the heart of [HR
  
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• As web3 arrives, our digital identities will evolve once again

  17-11-2022 17:59
  For The Drum’s Data & Privacy deep dive, Linda Xiao of agency Momentum Worldwide envisages how our digital identities might change once more as web3 arrives.
  To better understand web3 and where the internet is headed, we need to understand where we’ve been.
  Think back to your first interactions with the internet – likely during the early 2000s. Going online to Ask Jeeves, creating an email address and maybe even chatting using AIM. That was web1: the age of static inf
  
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• As Meta, Twitter & Snap swoon, TikTok eyes opportunity: ‘Marketers have to move budgets’

  17-11-2022 16:49
  TikTok could be the next heavy hitter in digital advertising. As its appeal grows, however, so too does scrutiny. 
  In the wake of mass layoffs at tech platforms including Twitter (whose new owner Elon Musk axed about half of the company’s 7,500 employees), Meta (which slashed 11,000 jobs last week) and Amazon (which reportedly plans to lay off 10,000 corporate workers), TikTok recruiters have been busy at work. Reports indicate that the video-sharing app is swooping in to pick up laid
  
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• Top 7 US-led Fifa World Cup campaigns, from Ted Lasso’s McD’s envy to Coke’s trophy tour

  17-11-2022 16:45
  The 2022 FIFA World Cup begins in Qatar this weekend. Here are the top seven US-driven ad campaigns that are being launched alongside the tournament that you won't be able to miss.
  With the world’s biggest sporting event set to kick off this Sunday, many brands are riding the wave of the four-year soccer extravaganza. Let’s break down the different activations and updates occurring at home and on-site in Qatar.
  7. US Soccer's Ted Lasso billboards
   We believe.
  @TedLasso pic.twitt
  
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• Top 7 US-led FIFA World Cup campaigns: from Ted Lasso's McD's envy to Coke's trophy tour

  17-11-2022 16:45
  The 2022 FIFA World Cup begins in Qatar this weekend. Here are the top seven US-driven ad campaigns that are being launched alongside the tournament that you won't be able to miss.
  With the world’s biggest sporting event set to kick off this Sunday, many brands are riding the wave of the four-year soccer extravaganza. Let’s break down the different activations and updates occurring at home and on-site in Qatar.
  7. US Soccer's Ted Lasso billboards
   We believe.
  @TedLasso pic.twitt
  
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• The National Lottery's festive spot takes inspiration from Love Actually

  17-11-2022 16:23 via campaignlive.co.uk
  'A Christmas love story' has been created by Adam & Eve/DDB.
  
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• Innovation in Europe is dead: Has GDPR helped or hurt the digital advertising industry?

  17-11-2022 16:18
  As part of The Drum’s Deep Dive on Data & Privacy, John Tigg, EVP, global buyer development & GM, international at Yieldmo, explores how GDPR has affected the global advertising landscape, and how adjusting to ongoing privacy changes could drive greater innovation within the industry.
   
  GDPR celebrated its fourth birthday earlier this year, but there wasn’t much cake being cut in the digital advertising world. GDPR and the wider push for privacy have certainly been chall
  
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• VCCP London promotes Clare Hutchinson to chief strategy officer

  17-11-2022 16:11 via campaignlive.co.uk
  She replaces Michael Lee who becomes chief strategy officer at VCCP Partnership.
  
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• Iceland opens up a new frontier of tourism with an orbital billboard

  17-11-2022 16:07
  The nation of Iceland has swapped open space for outer space with high-altitude billboard advertising.
  Sent skyward using an electronic tablet attached to a weather balloon with a GoPro, the campaign positions the remote island destination as a world in itself by tapping into resurgent interest in what lies beyond Earth.
  The ad compares the desolate landscapes of the sparsely-populated Arctic isle to those of Mars.
  Conceived by M&C Saatchi, the out-of-this-world campaign follows research sug
  
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• Let the streaming wars die – it’s time to put the subscriber first for once

  17-11-2022 16:04
  With new streaming and subscription services hitting the market seemingly every week, consumers are becoming disillusioned with the ‘subscription economy’ – posing a threat to some of the world’s biggest brands. As part of The Drum’s Future of TV initiative, Paul Larbey (CEO, Bango) has penned an open letter to the streaming leaders, calling for brands to stop the war and focus on what subscribers actually want.
  Who’s going to win the streaming wars?
  &nbs
  
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• Pitch Update: Direct Line, Morrisons, Škoda, The AA, Jägermeister, Pandora and more

  17-11-2022 15:45 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• A marketer’s guide to global emissions: what GHG and Scope 1, 2 and 3 mean

  17-11-2022 15:26
  The Drum breaks down Greenhouse Gas Protocol, the meaning of Scope 1, 2 and 3 emissions, and how they pertain to the advertising and marketing industry.
  Following a dip during the Covid-19 pandemic, fossil fuel emissions are set to reach record highs in 2022, and every industry is becoming increasingly aware of the need for it to accurately track and report its carbon emissions if we are to effectively tackle the ongoing climate emergency.
  But understanding your corporate carbon footprint, and t
  
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• US Ad of the Day: Chipotle's cheers on the USMNT with Christian Pusilic and Weston McKennie

  17-11-2022 14:09
  Chipotle‘s ’Constant ingredient’ reveals what USMNT midfielders Christian Pusilic and Weston McKennie order at the restaurant.
  Chipotle seeks to be a team player and support the US Men’s National Soccer Team while they compete on soccer’s biggest stage.
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  Next week, during the FIFA World Cup, the popular fast-food chain will debut ‘Constant ingredients.’ Comprising two spots, the campaign provides candid, i
  
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• US Ad of the Day: Chipotle cheers on USMNT with Christian Pusilic and Weston McKennie

  17-11-2022 14:09
  Chipotle‘s ’Constant ingredient’ reveals what USMNT midfielders Christian Pusilic and Weston McKennie order at the restaurant.
  Chipotle seeks to be a team player and support the US Men’s National Soccer Team while they compete on soccer’s biggest stage.
  <!-- inArticleBlock -->
  Next week, during the FIFA World Cup, the popular fast-food chain will debut ‘Constant ingredients.’ Comprising two spots, the campaign provides candid, i
  
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• How Candy Crush is keeping the brand appetizing in its second decade

  17-11-2022 13:32
  Candy Crush, one of the most successful gaming franchises of all time, helped redefine the mobile space. As the game celebrates its 10th anniversary, The Drum questions King and Activision Blizzard about the saga’s next decade.
  When quizzed on the longevity of the series, the unexpected answer is narrative. While many Candy Crush players open the app for a quick fix, at King’s headquarters in Stockholm the narrative and design teams work to create a context for all those puzzlin
  
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• Ad of the Day: WWF grieves climate crisis in burning stop-motion short

  17-11-2022 13:09
  The wilderness preservation organization used real fire and stop-motion techniques to hit home the devastating effects of wildfires on the planet.
  WWF has released a short film detailing how climate change is wreaking havoc and making our planet more susceptible to fire.  
  In ‘A Flammable Planet,’ viewers see a menacing flame that consumes everything in its path. A lonely hare frantically tries to run and escape the burning heat as the world crumbles around it.
  Creative agency N
  
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• What you need to know about web3 and the future of data privacy in 2023

  17-11-2022 13:00
  As part of our Data and Privacy Deep Dive, we explore how emergent blockchain-based technologies including the metaverse, cryptocurrency and non-fungible tokens (NFTs) could reshape the data privacy landscape.
  For most of us, the rise of big tech companies has been a double-edged sword. On the one hand, it has provided us with the shiny and powerful technological tools that most of us use and love: everything from the iPhone to Spotify to Gmail. On the other, many of those very tools – in
  
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• How to drive conversions with a digital advent calendar

  17-11-2022 13:00
  E-commerce brands can adopt gamification to entice customers this Christmas. Chantel Piper of Reflect Digital reveals how, with a guide to digital advent calendars. 
  Christmas is one of the most competitive seasons for e-commerce, with brands all over the world looking to grow their bottom line. So, how can your business stand out from the crowded online marketplace?   
  A digital advent calendar can support your entire marketing funnel by adding a layer of gamification to you
  
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• CTV will be the savior for DTC brands in 2023

  17-11-2022 13:00
  Marketers, who have always valued performance, are looking to CTV as the answer to their ills. For our Data & Privacy Deep Dive, Digital Remedy’s David Zapletal explains why this nascent channel must now be a go-to for DTC brands.
  As the direct-to-consumer (DTC) marketplace becomes more saturated and competitive, marketers are under constant pressure to understand campaign performance and to explore new channels for their brands. They’re concerned with cost an
  
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• Big stars, big productions and big emotions: what’s driving the ‘B2C-ization’ of B2B?

  17-11-2022 12:49
  B2B chief marketers have taken a magpie’s approach to their marketing strategies in recent years, raiding the consumer brand bag of tricks. How useful will that approach prove over the long term? 
  One of the biggest stories of this year’s advertising Super Bowl didn’t come from a household-name brand or meta-narrative bravado, but from a software-as-a-service (SaaS) platform. 
  Salesforce brought in the big guns – Matthew McConaughey in a sly nod to his Interstel
  
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• Are these the greatest World Cup ads ever?

  17-11-2022 12:28
  From Nike’s ‘Airport’ to Carlsberg’s ‘Old Lions’, we find out which World Cup ads have stuck with the industry’s top creative directors over the years.
  The Fifa World Cup has produced some of the best-known and most-loved ad campaigns ever, so in the run-up to this year’s tournament we spoke to some of the ad industry’s top creatives to find out their favorite of all time.
  Here’s what they had to say...
  <!-- inArt
  
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• Campaign podcast: Christmas ads special with Vicki Maguire and Alex Grieve

  17-11-2022 12:17 via campaignlive.co.uk
  Havas London's chief creative officer Vicki Maguire and Bartle Bogle Hegarty's chief creative officer Alex Grieve discuss their own festive spots, for Asda and Tesco, and what they thought of others' offerings.
  
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• Morrisons shortlists four agencies in creative pitch

  17-11-2022 12:09 via campaignlive.co.uk
  The incumbent is Publicis.Poke.
  
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• Half of Brits say they’d respect brands that speak out against the Qatar World Cup

  17-11-2022 12:08
  Vocal Fifa World Cup brands that speak out on human rights issues in host nation Qatar are earning the respect of consumers above those who remain silent, according to a survey conducted by the Institute of Practitioners in Advertising (IPA).
  The trade body found that half of consumers and two-thirds of young adults saluted those brands willing to put their heads above the parapet, while being ill at ease with those that stay quiet.
  The survey of 2,000 people, commissioned by the IPA and conduct
  
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• Forget booty calls, Velveeta answers ‘late-night foodie calls’ with delectable deliveries

  17-11-2022 12:00
  On November 18, Velveeta will answer fans’ late-night ‘foodie calls’ and serve up free, cheesy goodness – at the most ungodly, debaucherous hours.
  Late-night bedroom desires everywhere are finally being answered – late-night ‘foodie calls’ from Velveeta, that is.
  The brand that previously peddled cheese-scented and -colored nail polish has now introduced its latest stunt: the Velveeta ‘Foodie Call,’ which grants callers’ wishes for
  
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• Channel 4 latest broadcaster to go big on retail media with Sainsbury’s Nectar tie-up

  17-11-2022 11:30
  UK broadcaster Channel 4 has struck a data match deal with Sainsbury’s loyalty provider Nectar just days after ITV inked similar deals with Boots and Tesco – a sure sign that retail media and TV have a complementary future ahead. 
  Channel 4’s commercial arm 4Sales has tied with Nectar360, which operates the 17 million-strong Nectar loyalty program. The deal enables Nectar’s advertisers to better target and measure addressable campaigns running on Channel 4&rsquo
  
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• ITVX is the star of Palooza: plenty of show but can it do the business?

  17-11-2022 11:18 via campaignlive.co.uk
  Campaign reports from the big advertising showcase.
  
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• Channel 4 forges data links with Sainsbury’s Nectar to better target All 4 viewers

  17-11-2022 11:18 via campaignlive.co.uk
  PepsiCo, McCain and L’Oreal among test partners for scheme, which will soon be rolled out to other advertisers.
  
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• China's FMCG market recovers steadily in the first 9 months of 2022 - Kantar UK Insights

  17-11-2022 10:04 via news.google.com
  China's FMCG market recovers steadily in the first 9 months of 2022  Kantar UK Insights
  
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• What the rollout of Google Analytics 4 will mean for the future of web analytics

  17-11-2022 09:00
  For our Data and Privacy Deep Dive, Gartner’s Lizzy Foo Kune spells out the implications of the impending takeover of Google Analytics 4. 
  Marketers breathed a sigh of relief last week when Google announced that it will postpone sunsetting the current version of its web analytics product, Universal Analytics.
  Why the relief? Most marketers aren’t prioritizing the migration to the new product, Google Analytics 4 (GA4), even though failing to migrate will resul
  
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• Coke kills its Mojo: Kombucha plant shut down, brand axed - Inside FMCG

  17-11-2022 08:55 via news.google.com
  Coke kills its Mojo: Kombucha plant shut down, brand axed  Inside FMCG
  
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• The Online Safety Bill is a mystery wrapped in a riddle inside an enigma

  17-11-2022 08:00
  Mark Leiser breaks down the problems with the UK government’s Online Safety Bill as part of The Drum’s Data and Privacy Deep Dive.
  There are few legislative initiatives that are as puzzling as the UK government’s quest to bring new safety measures to protect users from all that is evil on the internet into force. Ensuring illegal content is handled appropriately by platforms seems axiomatic, but creating a legal obligation to remove “legal, but harmful“ content
  
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• Podcast: How are marketers balancing privacy and personalization?

  17-11-2022 08:00
  We're told that people shopping (and just existing) online want two things: privacy and personalization. In recent history, we haven't all done a great job of marrying up those two values - even leaving aside major scandals like Cambridge Analytica, most of us now don't trust big platforms and advertisers to use our data responsibly, while personalization efforts continue to misfire. 
  We'll ask data and privacy experts: what are brands and platforms doing to tackle this battery of problems,
  
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• How overlooking quality assurance can sabotage data analytics

  17-11-2022 07:00
  For The Drum’s Data and Privacy Deep Dive, R/GA’s César Requena and Nicolás Fernández make the case for stronger data quality assurance.
  Data analysis is a fundamental part of the world we live in today, responsible for driving any number of important business decisions, so ensuring data quality is of paramount importance. Yet, too often, a crucial step gets overlooked in the process.
  Knowing what to measure on websites and applications – and how to measure
  
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• Consumer privacy is vital to long-term EU-US data partnerships

  17-11-2022 07:00
  As part of The Drum’s Data and Privacy Deep Dive, Permutive’s Husna Grimes argues the case for clearer rules around cross-border data privacy and security. 
  On the surface, the newly released White House executive order implementing the long-awaited EU-US Data Privacy Framework appears to be a real step forward, but in reality, this is just the start of what will be a very long process. While data flows account for a large proportion of the $7.1tn US-EU economic relationship, th
  
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• Lab-grown meat cleared for human consumption by US regulator - Inside FMCG

  17-11-2022 03:42 via news.google.com
  Lab-grown meat cleared for human consumption by US regulator  Inside FMCG
  
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