FMCG news

• The impact of data privacy practices on advertising in the APAC region

  16-11-2022 19:53
  As part of The Drum’s Deep Dive on Data & Privacy, Rishi Bedi (managing director, Asia Pacific, InMobi), analyzes how advertisers across APAC are navigating the volatile data privacy landscape, their prominent challenges and priorities, in the face rising governmental as well as consumer scrutiny.
  Accelerated digitalization over the last few years has led to advertisers and brands building immersive and personalized digital experiences to keep up with their consumers. This has resulted
  
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• L’Oréal teams up with Ready Player Me to launch beauty products in the metaverse

  16-11-2022 19:16
  The brand announced yesterday that products from Maybelline New York and L’Oréal Professionnel are now accessible on more than 4,000 virtual experiences. 
  L’Oréal Group is doubling down on its metaverse efforts with a partnership with avatar creation platform Ready Player Me. 
  Yesterday, the beauty products giant announced that two of its most preeminent brands — Maybelline New York and L’Oréal Professionnel — have released &ldquo
  
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• US Ad of the Day: Jane Seymour mocks her own jewelry ads for Ryan Reynolds' Aviation Gin

  16-11-2022 18:50
  Jane Seymour, the award-winning British actress known for her ‘Open Hearts’ collection, is back in the design game, this time to adorn Aviation American Gin bottles.
  Aviation American Gin, the spirits brand co-owned by Diageo and Deadpool star Ryan Reynolds, is back at it with another hilarious spot starring Jane Seymour, known for once playing the psychic Bond girl Solitaire and designing the iconic ‘Open Hearts jewelry.’
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  The spot showcases
  
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• Intuitive, integrated, & international: marketers, it’s time to rethink audiences & insight

  16-11-2022 18:48
  Stories about the death of third-party cookies have shocked advertisers – but it shouldn’t be something to fear. Instead, marketers should embrace the opportunity to explore effective insights to grow their customer base and boost sales. Here, we explore how.
  Impending restrictions on cookie-based insights from web browsers have encouraged many advertisers to look elsewhere, to invest heavily in first-party information. First-party data is powerful but often still needs to be enhance
  
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• Manscaped CMO on authenticity, Pete Davidson and cultural variants of the word ‘balls’

  16-11-2022 18:23
  How do you talk about the unmentionable without getting your brand canceled? According to Manscaped chief marketing officer Marcelo Kertész, the key is a delicate dance between modest sensitivity and bold humor.
  Manscaped is on a mission to destigmatize men’s grooming. 
  Founded in 2016, the brand has become known for its edgy marketing campaigns, which typically revolve around moderately risqué humor. Unlike so many other brands with products designed for the tender lovin
  
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• Global new-biz client spotlight: Vodafone win puts telecoms sector at the top in September

  16-11-2022 18:04 via campaignlive.co.uk
  While WPP wins nearly two-thirds of all FMCG accounts
  
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• Liquid Death shocks Internet trolls with a Blind Taze Test

  16-11-2022 18:00
  Liquid Death is the worst tasting water? The brand asked two Internet haters to prove it under the threat of electroshock.
  The really funny thing is: the Liquid Death team tazed themselves first. But before we get to that, let’s review Liquid Death’s latest stunt.
  The popular canned water brand, which just received a $700m valuation, decided to take on their Internet trolls. They flew two people, who said “Liquid Death was the worst water they ever tasted,” to Los Angeles
  
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• The Gate hires first managing director

  16-11-2022 17:23 via campaignlive.co.uk
  Charlotte Wolfenden appointed as MD for new AA agency.
  
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• Digital marketing strategies to get ahead this holiday season

  16-11-2022 17:20
  How can brands can get ahead of the Christmas curve? Lauren Gray of Digital Ethos answers, guiding brands on email marketing, sustainability, and artificial intelligence. 
  To remain competitive during the hectic holiday season, all brands must develop a unique Christmas marketing strategy that reflects public sentiment. As consumer spending is changing (again), brands should remain agile and start planning their campaigns to catch the customers' attention. 
  Get a head start  
  
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• What should agencies look for: individual excellence or cohesive teams?

  16-11-2022 16:57
  In the latest episode of our CEO Matters podcast series, we tackle an old question: what’s better for agencies – individual excellence or a well-calibrated team?
  In each episode of our podcast series CEO Matters, we let an agency leader loose as the host of a podcast about their biggest marketing bugbear. Here, performance marketing agency Coegi’s chief exec Sean Cotton brings up the old question of individual excellence v team cohesion. Which, he asks, is better: a t
  
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• Lick invites Pinterest members to curate colors

  16-11-2022 16:22
  Pinterest users are being presented with shoppable paint palettes in a brush with the home interiors platform Lick.
  In a stroke of genius, members will be able to convert their favorite Pinterest boards into conforming paint colors, providing endless interior design ideas at the click of a button.
  Lick Colour Tools for Pinterest is an interactive decorating service that marks a natural next step for an image-sharing service where home decor is the most popular category. Now Pinter
  
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• LinkedIn debuts new B2B marketing tools to incentivize ad spend in face of recession

  16-11-2022 16:00
  New LinkedIn B2B features aim to give marketers a leg-up on measurement, brand suitability and engagement as a recession rears its ugly head.
  LinkedIn today announced the rollout of a suite of new product offerings designed to help businesses get more out of their business-to-business marketing efforts on the platform.
  It’s part of the company’s larger strategy of engaging B2B brands – and driving continued advertising spend – in the midst of increasing economic uncertain
  
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• Ads of the Week: John Lewis spotlights fostercare and Aldi channels a Christmas classic

  16-11-2022 15:51
  There's also a fun ad from Nike that settled the score on the greatest football line-up of all time and an epic eight-min film from The Macallan that tells the real story of its famous 1926 whisky.
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.
  This week, John Lewis released its much-anticipated Christmas ad that highlighted the plight of children within the care system, viewers were rooting
  
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• Ads of the Week: John Lewis spotlights foster care and Aldi channels a Christmas classic

  16-11-2022 15:51
  There’s also a fun ad from Nike that settled the score on the greatest football line-up of all time, and an epic eight-minute film from The Macallan that tells the real story of its famous 1926 whisky.
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.
  This week, John Lewis released its much-anticipated Christmas ad that highlighted the plight of children within the care system, viewers wer
  
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• Adland must change to be ‘welcomed in net-zero society,’ warns Essence sustainability VP

  16-11-2022 15:43
  As the climate crisis worsens, advertising is at an impasse – but it can be part of the solution. A leading sustainability officer at media agency Essence believes things will heat up for those not shown to be doing their part. 
  Speaking at Ad Net Zero Global Summit – a sustainability event organized by UK advertising’s biggest trade groups to coordinate efforts to limit the emissions created by the industry – Laura Wade, vice-president head
  
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• Sorrell's S4 Capital dodges tech turmoil, Q3 revenue and profits climb

  16-11-2022 15:41 via campaignlive.com
  The company "maintained momentum" in the third quarter, however, Asia-Pacific affected by China’s zero-Covid policy-driven slowdown remained the slowest growing region for the agency.
  
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• Mike Newell directs eight-minute Macallan whisky spot starring Emily Mortimer

  16-11-2022 15:41 via campaignlive.co.uk
  Heritage film conceived and produced by brand’s in-house creative director.
  
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• Direct Line Group picks Carat to handle media account

  16-11-2022 15:26 via campaignlive.co.uk
  The incumbent was Mediacom.
  
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• Nike settles the score on the greatest football line-up of all time

  16-11-2022 15:14
  What would the greatest Nike football line-up look like? Ronaldinho against Mbappe? Or 1998 Ronaldo against 2002 Ronaldo? The possibilities are endless.
  To excite football fans in the run-up to the Fifa World Cup, Nike has released ‘Footballverse.’
  In the spot, viewers see a snowy mountain in Switzerland where a team of scientists believe they have cracked the code and created a world where football legends, past and present, can compete against one another.
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• US performance marketing company Wunderkind opens Sydney office

  16-11-2022 15:05
  US performance marketing company Wunderkind has launched in APAC in a bid to grab a stake in the region’s booming ecommerce markets.
  The martech business has opened its doors in Sydney, Australia, appointing Jamie Hoey, the former managing director of digital agency Croud, as country manager.
  Wunderkind already has experience in the market through its global clients such as Glue Store, HelloFresh and Uniqlo.
  Hoey told The Drum Wunderkind aims to expand quickly, winning local clients and bu
  
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• The Drum Awards for Social Media: how Aldi, Adidas and more are innovating on social

  16-11-2022 15:00
  Ahead of the awards ceremony on December 7, we take a closer look at the entries shortlisted in the Most Innovative Use of Social category at The Drum Awards for Social Media. 
  All of the nominees have now been announced for The Drum Awards for Social Media, the winners of which will be announced as part of our week-long awards festival running from December 5-9. 
  One of the most contested categories is the Most Innovative Use of Social, which attracted entries from
  
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• As Twitter buckles, is Discord the best place for brands to build communities?

  16-11-2022 14:41
  The UK Treasury recently launched on community app Discord and was subject to a torrent of abuse and memes. What went wrong? 
  Creating and cultivating online communities proves to be a common marketing tactic offering reliable engagement and feedback for brands. As Discord becomes more important – and more friendly – to brands, agency Swipe Back believes more brands need to learn the ins and outs of community moderation on the platform.
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• Inside The Macallan’s new ad with Simple Minds and Christopher Kane

  16-11-2022 14:07
  ‘The Spirit of 1926’ tells the fascinating tale of Nettie Harbinson, who assumed control of the distillery after the sudden death of her husband just months before the end of the first world war.
  Whisky brand The Macallan has a rich history, dating all the way back to 1824 when it became one of the first distillers in Scotland to be legally licensed. Over the years, many characters have played a part in its interesting story, but one particularly stands out – Janet Harbinson, o
  
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• Human rights bodies call on fans to boycott World Cup quarter-final

  16-11-2022 13:29 via campaignlive.co.uk
  Qatar-hosted quarter final takes place on United Nations’ International Day of Human Rights.
  
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• First, second, and third-party data – everything marketers need to know

  16-11-2022 13:16
  First-, second-, and third-party data are useful terms in theory but not always in practice. For The Drum's Deep Dive into Data & Privacy, Brady Gadberry (SVP and head of global data, Acxiom) lays out the three types of data you need to grow – and to call yourself a truly data-driven brand.
  As marketers, we regularly throw around terms like first-, second-, and third-party data. Data is part of any smart marketer’s strategy, after all. But are we so focused on data
  
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• Havas acquires Australia’s biggest health agency Bastion

  16-11-2022 13:01
  French agency group Havas will merge Bastion into its health network in Asia Pacific.
  Australia’s largest indie health agency, Bastion Brands, has been acquired by French holding company Havas Group.
  The terms of the deal have not been disclosed, but Bastion will be rolled into the wider Havas Health & You network under the leadership of Asia Pacific and Latin America chief executive Charles Houdoux. The combined business will have a staff of over 250 in Australia.
  Founded in 2012
  
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• Will data save Dentsu? Inside the holdco's rebuild around Merkle

  16-11-2022 13:00
  Though Dentsu’s most recent results leave plenty to be desired, its grand restructuring project continues apace – with Merkle’s data business at its heart.
  Pulling together across networks and geographies – or at least projecting the image of a united front – has become increasingly important for agency groups. But in the case of the newly configured Dentsu, announced yesterday, the job of bringing staff into the big tent is paramount.
  Many employees within its core
  
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• How the industry must tackle digital advertising’s massive carbon footprint in 2023

  16-11-2022 13:00
  While most marketers express concern over climate change, programmatic advertising’s formidable carbon footprint persists. As part of our Data and Privacy Deep Dive, sustainability experts outline what needs to be done.
  The average consumer may not realize just how much goes into placing the targeted ads they receive online every day. Nor are they aware of the abundant carbon emissions the process emits.
  While it may not be as quantifiable as other sectors, the advertising industry is a ma
  
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• How do we push for trans and non-binary inclusion in today's mad media climate?

  16-11-2022 13:00
  Vitriol directed toward transgender and non-binary people is still on the rise. What can businesses do to support their trans workers? Avery Hennings of agency The Marketing Practice gives 8 guiding principles.
  My name is Avery. I am non-binary, my pronouns are they/them, and I am queer.
  I’m also hurt and more than a little cross, because right now it feels like I cannot pick up a national newspaper, or visit a news site, without being faced with negative coverage regarding the trans commu
  
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• From Law & Order to Serial: what podcast advertising can learn from TV

  16-11-2022 13:00
  It’s high time that podcasters take a page from TV’s playbook, argues Integral Ad Science vice-president Sarah Martinez.
  Where consumers go, advertisers follow. Today, this maxim applies to digital audio like never before. One reason advertisers are quickly matching consumer excitement around digital audio is the effectiveness of audio ads. Nearly half of US podcast listeners state that they trust podcast ads more than advertisements in other mediums, while 81% report taking action a
  
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• Nike's World Cup ad brings together footballers past, present and future

  16-11-2022 12:55 via campaignlive.co.uk
  'Footballverse' follows a group of scientists who look to find out who the best player of all time is.
  
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• Nurofen acknowledges gender pain gap with new purpose-led brand platform

  16-11-2022 12:28 via campaignlive.co.uk
  ‘See My Pain’ is a long-term initiative that will address medical biases in pain treatment.
  
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• Following BrewDog's anti-World Cup push, should more brands take a stand?

  16-11-2022 12:20 via campaignlive.co.uk
  Most brands are tight-lipped over host nation's human rights abuses. But IPA research published today found half of UK consumers have more respect for advertisers that address such issues.
  
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• US subscription fatigue is real, with consumers managing an average of 5 accounts

  16-11-2022 12:15
  The proliferation of streaming services may have hit its limit, according to the latest survey of American subscribers.
  Far from happy at the wealth of choice, 72% of US consumers say there are ‘too many’ subscription services, with the average subscriber now shelling out for five different subscriptions every month.
  Conducted by mobile payments platform Bango, the survey of 2,500 Americans found that 78% dream of a single app to manage the multiplying tendrils of their expandin
  
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• Granular geographic data can deliver near-time, privacy-compliant insights

  16-11-2022 12:00
  Privacy regulations and changes in tech providers’ policies are making it harder to track ad effectiveness. For The Drum’s Data & Privacy Deep Dive, Gain Theory’s Russell Nuzzo has good news: geographic data might be able to fill the gaps.
  Measuring the effectiveness of media campaigns over the short term is still a challenge for marketers.
  On the one hand, privacy regulation and changes to how tech companies manage data have rendered solutions such as multi-touch attributi
  
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• The Athletic sets up World Cup hotline offering fans expert access

  16-11-2022 11:58
  An emergency hotline has been set up for frantic football fans fretting over the minutiae, such as the percentage of comebacks after the 80th minute, ahead of the World Cup in Qatar.
  The marketing stunt sees a dedicated line set up to sate the statistical needs of fans by furnishing them with all the stats, facts, data and tips they can think to ask for.
  Launched by The Athletic, in partnership with brand communication consultancy Harbour, the tongue-in-cheek stunt serves to raise awar
  
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• Ad of the Day: Ted Lasso billboards offer encouragement to US soccer team

  16-11-2022 11:50
  The fictional AFC Richmond coach Ted Lasso has provided warm guidance to the American team, which will be playing in the Fifa World Cup this month.  
  Portrayed by actor Jason Sudeikis, Apple TV’s Ted Lasso character is using his renowned coaching skills to cheer on the United States national soccer team upon its arrival in Qatar.
  Eye-catching billboards have been placed in various players’ hometowns to help inspire success during the tournament, with each ad written in a ty
  
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• Audiences ‘dessert’ Channel 4’s Bake Off finale – can it win them back next season?

  16-11-2022 11:46
  The Great British Bake Off is usually the cherry on top of Channel 4’s schedule, but audiences went sour this time round. 
  Series 13 of the much-loved baking format wrapped last night (November 16) with 2 million fewer viewers than 2021’s series finale, according to Barb data. Its 13th series ended with an audience of 5.2 million, down on the 7.2 million who tuned in for 2021’s series finale. This is the lowest ratings of a series ender of all time.
  The series was hea
  
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• Audiences 'dessert' Channel 4's Bake Off finale - can it win them back next season?

  16-11-2022 11:46
  The Great British Bake Off is usually the cherry on top of Channel 4's schedule but audiences went sour this time round. 
  Series 13 of the much-loved baking format wrapped last night (November 16) with 2 million fewer viewers than 2021’s series finale, according to Barb data. Its 13th series ended with an audience of 5.2 million down on the 7.2 million who tuned in for 2021’s series finale. This is the lowest ratings of a series ender of all time.
  The series was heavily cri
  
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• Müller teams up with England's Declan Rice for ‘Rice, rice baby’ ad push

  16-11-2022 11:24 via campaignlive.co.uk
  Müller Rice has not advertised for five years.
  
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• Are clean rooms the answer to data & privacy issues?

  16-11-2022 10:57
  For The Drum's Data & Privacy Deep Dive, Jade Halstead (marketing manager, Honcho) helps marketers understand what data clean rooms are, how they work, and what their key benefits are for marketers.
  Data and privacy: two words that are likely to scare marketers in 2023.
   
  Google’s impending kill off of the third-party cookie, along with data regulations and compliance laws, such as The Data Protection Act 2018 which is the UK’s implementation of General Data Protection Regul
  
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• ITV pushes retail media offering with Tesco and Boots partnership

  16-11-2022 10:54 via campaignlive.co.uk
  Broadcaster made a series of announcements at its Palooza event ahead of the launch of ITVX.
  
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• Movers and Shakers: LadBible, Sky Media, Grey London, Neverland and more

  16-11-2022 10:53 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Movers and Shakers: LadBible, Sky Media, Bauer, Grey London, Neverland and more

  16-11-2022 10:53 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Movers and Shakers: Grey, Neverland, Dentsu, Ozone, Havas, LadBible, Sky Media and more

  16-11-2022 10:53 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• TimeTo urges adlanders to report sleaze in reissued Christmas party ad

  16-11-2022 10:42 via campaignlive.co.uk
  As the party season gets under way, TimeTo has reissued a film that challenges witnesses of sexual harassment to speak up.
  
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• 'India Is Like An FMCG Stock, Expensive But Will Create Wealth' Says Atul Suri Of Marathon Trends - Times Now

  16-11-2022 10:16 via news.google.com
  'India Is Like An FMCG Stock, Expensive But Will Create Wealth' Says Atul Suri Of Marathon Trends  Times Now
  
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• ALDI showcases its 'Good Different' positioning in unique Christmas campaign

  16-11-2022 09:19
  Two women fighting over the last prawn may not sound like a Christmas advert, but that’s the premise of ALDI Australia’s new campaign.
  The twist in this unlikely festive spot is that the women are fighting to give the other the last prawn. The ad aims to encourage Aussies to feed the spirit of generosity this Christmas and uses the tagline; You Can’t Overcook Christmas.
  The campaign was created by ALDI’s longstanding agency partner, BMF, and marks the latest chapter
  
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• The Pye Group opens $45m potato packing facility - Inside FMCG

  16-11-2022 09:00 via news.google.com
  The Pye Group opens $45m potato packing facility  Inside FMCG
  
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• Maintaining marketing momentum: why performance advertisers shouldn’t lose steam

  16-11-2022 09:00
  Snapchat reveals how and why marketers can up their efforts with the many profitable moments in Q5, the often-overlooked shopping period that starts after Black Friday and continues through the end of January.
  Retailers are preparing for the Q4 shopping season ahead, but the current economic landscape has created uncertainty around consumer behaviors. Shoppers are becoming increasingly cautious and selective while spending, so brands need to work harder to remain relevant. And with high inflatio
  
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