FMCG news

• Mapping Taylor Swift’s masterful marketing of ‘Midnights’

  15-11-2022 22:54
  From elusive TikTok posts to billboards scattered around the globe, here’s how the country-singer-turned-popstar kept Swifties hooked during the lead-up to her 10th album.
  Brands and marketers have much to learn from Taylor Swift.
  In the last two months, the 11-time Grammy winner broke both Billboard and Spotify records following the release of her 10th studio album, ‘Midnights.’ Here’s how she, her PR team and her record company skyrocketed her stardom.
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• Google’s Matt Bush on how to drive growth & differentiation with agency partners

  15-11-2022 22:51
  The Drum sits down with Matt Bush, managing director of agencies, partners and creative at Google to discuss why data is the differentiator helping agencies build competitive advantage, drive performance and value for brands.
  Marketers know they must invest in data, automation and privacy – but it’s not easy if you don’t know what to do. Not every company has that expertise in house, but agencies can have the capabilities and skills to know how and where to deploy data and inte
  
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• ITV strikes deal to use Boots and Tesco’s retail media data to target ads

  15-11-2022 21:45
  UK broadcaster ITV has inked a landmark deal with Tesco and Boots’s newly-launched retail media groups to bring better targeting and measurement to its ITVX platform.
  The new service has been called ‘Matchmaker’ and is a cookieless solution that plugs into first-party data adtech firm InfoSum. The tech works by matching ITV’s existing first-party data collected through sign-ups with Tesco’s Clubcard and Boots’ Advantage Card databases.
  The integration will all
  
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• Google's $400m penalty & the impact of the 5 heftiest data privacy fines on 2023 ad plans

  15-11-2022 20:53
  Following a historic penalty levied against Google this week for illegally tracking users’ locations, we catalog the largest data privacy and security regulatory fines ever – and unpack what it means for industry stakeholders. This story is part of The Drum’s week-long Data and Privacy Deep Dive.
  As lawmakers across the globe make consumer data privacy a key priority, enforcement of existing policies is also ramping up. 
  European regulators are cracking down on violations
  
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• How important is standardization to evolving the CTV market?

  15-11-2022 19:17
  The growth of the CTV market indicates that advertisers are harnessing the opportunity to reach engaged viewers with relevant messaging. But if standardization is key to building brands’ trust and encouraging further investment, what still needs to be done? For The Drum's Future of TV initiative, IAB UK members discuss how standardization is evolving within the CTV market and the difference it will make.
   
  For viewers, the rise of connected TV means one thing - watching brilliant cont
  
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• An easy hack for improving B2B messaging effectiveness

  15-11-2022 18:35
  Here’s how to fix your messaging in two hours or less. Get ready to get mapping, writes Carbon Design’s Scott Gillum.
  There is a very good chance that your messaging is not reaching an important audience. In fact, I can guarantee it. How can I make this statement? It is based on the “4 C’s:” change, communication, coordination and collaboration. Over the last three years, organizations have experienced dramatic change in their industries, workplace and outlook.
  In a
  
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• TimeTo warns of spike in sexual harassment during festive season

  15-11-2022 18:14
  As the first Christmas party season post-Covid approaches, TimeTo has re-released a film to raise awareness of the spike in sexual harassment during the festivities. 
  The campaign first launched in 2019 and drew attention to the increase in instances of sexual harassment that happen during the festive season. 
  Three years on, it remains a key issue for TimeTo, an initiative from industry support group Nabs.
  Zoe Scaman’s blog post ‘Mad Men, Furious Women’ last yea
  
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• Which ad agencies are advising clients to evacuate Twitter?

  15-11-2022 18:00
  We hear from agency experts about the advice they’ve been offering to advertisers regarding Twitter.
  After another week of abject chaos at one of the world’s largest social platforms, more advertisers have frozen their spend on Twitter. Over the weekend, Omnicom joined IPG in warnings clients off the stricken social network. 
  We’ve continued to survey industry experts to see what they’re telling their clients. Should brands stay or should they go?
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• Co-op shuns Christmas TV ad race to highlight commitment to fairness

  15-11-2022 17:35 via campaignlive.co.uk
  Live stream on Big Zuu’s Instagram tonight will showcase retailer’s support for community project.
  
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• Co-op shuns Christmas TV ad race in favour of Instagram

  15-11-2022 17:35 via campaignlive.co.uk
  Live stream on Big Zuu’s Instagram tonight will showcase retailer’s support for community project.
  
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• Maintaining your marketing momentum: why performance advertisers shouldn’t lose steam

  15-11-2022 17:33
  Snapchat reveals how and why marketers can up their efforts with the many profitable moments in Q5, the often-overlooked shopping period that starts after Black Friday and continues through the end of January.
  Retailers are preparing for the Q4 shopping season ahead, but the current economic landscape has created uncertainty around consumer behaviors. Shoppers are becoming increasingly cautious and selective while spending, so brands need to work harder to remain relevant. And with high inflatio
  
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• What does Twitter tension mean for advertisers?

  15-11-2022 17:20
  Is it the end of Twitter as we know it? Amid Muskian chaos, Nick Smith of John Ayling & Associates unpacks what Twitter's new trajectory might mean for advertisers. 
  With all the upheaval at Twitter Towers, the most immediate and obvious question for any advertiser is whether to pause spend. The question implies a temporary decision; it assumes that things will settle down, that common sense will prevail, and we’ll all be back to normal in a few weeks. 
  But anyone f
  
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• Thinkbox: BVOD ads boost linear TV reach by average 4%

  15-11-2022 16:54 via campaignlive.co.uk
  Study by WPP and PwC based on historical data.
  
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• Apple hasn’t killed mobile advertising: the new landscape of mobile measurement partners

  15-11-2022 16:51
  Last year, Apple released an update curtailing ad tracking on iOS, giving users more data agency. For The Drum’s Data & Privacy Deep Dive, Micarla Joseph of M&C Saatchi Performance looks at the new mobile ad landscape.
  Today, all digital advertising is about performance. Who saw your ad? For how long? Did they click? And, critically, did they take action?
  For a long time, mobile has been a cornerstone of this strategy, leading the way in tracking how an ad has directly led to a con
  
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• The Gate set to drive off with AA creative account

  15-11-2022 16:50 via campaignlive.co.uk
  The MSQ agency pitched against Anomaly London and New Commercial Arts in the final stage.
  
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• How brands can navigate the cost of living crisis with digital marketing

  15-11-2022 16:50
  Rawnet's Freddy D’Uva surveys the economic landscape in 2022, emphasizing the need for a digital strategy. 
  The Bank of England recently forecasted the most severe drops in take-home income since similar records began in 1990.Price increases, fueled by high consumer demand and supply chain bottlenecks, have been one factor driving growing inflation, alongside residential energy tariffs and fuel prices rising. Domestic gas prices soared by 96% from August 2021 to 2022, w
  
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• What you need to know about Nike's new web3 platform .Swoosh

  15-11-2022 16:29
  Currently in beta, the new platform will eventually give members the opportunity to co-create — and earn royalties on — virtual Nike products. 
  Nike is taking another leap into the world of web3.
  Yesterday, the athletic gear giant announced .Swoosh, described in a blog post on Nike’s website as “a web3-enabled platform that champions athletes and serves the future of sport by creating a new, inclusive digital community and experience and a home for Nike vir
  
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• Is big data too big?

  15-11-2022 16:00
  Data has found its way into almost every corner of marketing. But has it spread too far? For The Drum’s Data & Privacy Deep Dive, Amplify’s Rosie Copland-Mann makes the case for a recalibration.
  My first exposure to advertising was watching Mad Men. I remember thinking that advertising was a load of people in suits, going with their gut feelings, pulling creative ideas out of thin air, and sipping on too many glasses of whisky.
  I was quite shocked when I got my first job in adver
  
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• IPG, Omnicom, Sky and Patagonia call on Cop27 to tackle climate disinformation

  15-11-2022 15:38
  Advertising industry leaders and brands including IPG, Omnicom, Sky and Patagonia have signed an open letter to delegates of Cop27, demanding they develop a clear plan for action against climate misinformation and disinformation.
  It follows a survey commissioned by Climate Action Against Disinformation (CAAD) and the Conscious Advertising Network (CAN) that sought to understand how common false climate beliefs are in different regions of the globe and their relation to media and social media con
  
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• Inflation worries and stress lead FMCG Gurus' top 10 trend predictions for 2023: SupplySide West Report - Nutritional Outlook

  15-11-2022 15:37 via news.google.com
  Inflation worries and stress lead FMCG Gurus' top 10 trend predictions for 2023: SupplySide West Report  Nutritional Outlook
  
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• IPG Mediabrands to offer clients net-zero media buying

  15-11-2022 15:36 via campaignlive.com
  Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.
  
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• Culture, technology, and a CFO – the three components of the financial transparency your agency needs to survive

  15-11-2022 15:30
  The surest way to kill a business is to have the wrong data, or for the data you have to be wrong. A new white paper explores the benefits of financial transparency within agencies and the three components to create a culture of financial responsibility.
  What defines a successful agency; its awards cabinet or its longevity?
  Of course, it’s a trick question. An agency might win a lot of awards for a short period, but it won’t be able to do that year after year if it goes bust. Great w
  
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• Culture, tech & a CFO – 3 components of financial transparency your agency needs to survive

  15-11-2022 15:30
  The surest way to kill a business is to have the wrong data, or for the data you have to be wrong. A new white paper explores the benefits of financial transparency within agencies and the three components to create a culture of financial responsibility.
  What defines a successful agency; its awards cabinet or its longevity?
  Of course, it’s a trick question. An agency might win a lot of awards for a short period, but it won’t be able to do that year after year if it goes bust. Great w
  
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• FMCG firms see better earnings, margins in second half as inflation slows, demand rises - Economic Times

  15-11-2022 15:26 via news.google.com
  FMCG firms see better earnings, margins in second half as inflation slows, demand rises  Economic Times
  
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• Educating Ally: Brixton Finishing School founder discusses the dangers of misgendering

  15-11-2022 15:10
  In her latest column, Ally Owen catches up with individuals from backgrounds underserved by our industry to understand how she can become a better ally. Her latest guest is Agnes Meakin.
  Ally: Hi Agnes, it’s really great to speak to you! Would you like to introduce yourself to The Drum’s readers?
  Agnes: Firstly, thank you for taking the time to speak to me. I’m excited to tell my story. I am currently a Brixton Finishing School (BFS) student and I’m also a freelancer on t
  
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• The Drum Awards for Out of Home: who will snap up the Best Use of AR trophy?

  15-11-2022 15:00
  Ahead of the awards ceremony on December 6, we recap the nominated campaigns in the Best Use of Augmented Reality category, where Lightbox, Talon, Pixel and more are in the running.
  All of the nominees have now been announced for The Drum Awards for Out of Home (where Alight Media are headline sponsor) and celebrate the campaigns, people and companies driving innovation, creativity and excellence in the out-of-home (OOH) world.
  A new category to the awards, Best Use of Augmen
  
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• IAB rallies against FTC regulations that ‘could criminalize the internet itself’

  15-11-2022 14:30
  The advertising trade body says the US government’s consumer protection agency has no authority to brand all practices involving consumer data as “unfair or deceptive.”
  In a letter addressed to the Federal Trade Commission (FTC), the Interactive Advertising Bureau (IAB) – a trade body that represents more than 700 companies –has condemned potential legislation, touted in an Advanced Notice of Proposed Rulemaking (ANPR), t
  
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• Winter World Cup and Christmas could deliver major challenge for FMCG, Palletways predicts - Motor Transport

  15-11-2022 14:05 via news.google.com
  Winter World Cup and Christmas could deliver major challenge for FMCG, Palletways predicts  Motor Transport
  
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• Brands and marketers take a stand on climate disinformation

  15-11-2022 13:57 via campaignlive.co.uk
  Group urges social network CEOs to crack down on content and ads making ‘deceptive statements’.
  
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• Romanian FMCG distributor Aquila 9-mo net profit up 47% y/y - SeeNews

  15-11-2022 13:13 via news.google.com
  Romanian FMCG distributor Aquila 9-mo net profit up 47% y/y  SeeNews
  
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• Ad of the Day: Stormzy, Messi and Son have family reunion in Adidas World Cup spot

  15-11-2022 13:08
  The ad is part of the sportswear giant’s ‘Impossible is Nothing’ campaign that launched back in 2004.
  To celebrate the Fifa World Cup, Adidas has dropped a star-studded ad that celebrates how football can bring people together.
  In ‘Family Reunion,’ viewers see Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Serge Gnabry and Stormzy all together under the one roof.
  Created by TBWA, th
  
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• Top 5 US holiday ads to watch right now

  15-11-2022 13:00
  What better way to ring in the most wonderful time of the year than by watching some of the most memorable, whimsical and comical ads from brands and agencies? Here are five of the most festive holiday campaigns thus far.
  5. Verizon: Free 5G Phone + Another Gift by McCann
  Show me entity :: 43016
  ​Verizon parodies the holiday classic A Christmas Carol with Paul Giamatti and Cecily Strong for an ad highlighting the brand’s exclusive Black Friday promotions. In the ad, Ebenezer Scr
  
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• 43% of Americans still accept all cookies despite growing privacy concerns, per new study

  15-11-2022 13:00
  US consumers are rejecting cookies, and incentives to share their data, at greater levels than in the past. As part of our Data and Privacy Deep Dive, we dig into an exclusive new study conducted by The Drum and YouGov Survey Direct.
  The expiration date for cookies is dragging on. In the meantime, consumers are being asked to make important decisions regarding how, and when, they share their data. Despite 81% of Americans saying they are concerned about how websites are using their data, a signi
  
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• US Ad of the Day: Paul Giamatti and Cecily Strong spread holiday cheer with Verizon

  15-11-2022 12:00
  Verizon’s hilarious twist on a holiday classic can get any Bah Humbug behind its holiday deals.
  Verizon parodies A Christmas Carol with Paul Giamatti and Cecily Strong in an ad highlighting the mobile provider’s exclusive Black Friday promotions.
  In the 30-second spot, Ebenezer Scrooge, played by Giamatti, struggles with spotty reception in Ye Olde Town Center. Strong encourages the Bah Humbug to see the error of his ways and switch to Verizon this holiday season for a free 5G phone
  
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• 5 tips for winning the pitch, from a chief client officer

  15-11-2022 12:00
  In a crowded race, standing apart can be a tall order. Luckily, some of the magic lies in simply being authentic and staying open-minded, writes EP+Co’s Kat Shafer.
  Like it or not, pitching and winning new business is the lifeblood of advertising agencies everywhere – which is why you might think an obvious secret to being successful has somehow managed to elude you. But the truth is, and as much as we’d like to believe otherwise, a perfect formula for guaranteed results just d
  
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• WPP report warns brands are overlooking UK minority ethnic spending power

  15-11-2022 11:21 via campaignlive.co.uk
  Study finds UK minority ethnic groups' disposable income will more than double to £575bn a year by 2061.
  
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• WPP report warns brands are overlooking minority ethnic spending power

  15-11-2022 11:21 via campaignlive.co.uk
  Study finds UK minority ethnic groups' disposable income will more than double to £575bn a year by 2061.
  
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• ITV unveils 'unified' new channel idents

  15-11-2022 11:09 via campaignlive.co.uk
  Six companies worked on broadcast refresh ahead of ITVX launch.
  
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• The pre-launch paradigm: a new data perspective for marketers

  15-11-2022 10:40
  Data is becoming more sophisticated than ever before. For brands and advertisers, this is opening up new opportunities to listen and understand consumers, target customers and drive business growth. 
  In today’s hyper-competitive marketplace, data is crucial when it comes to improving business marketing and advertising strategies. The abundance of data available is helping marketers to rapidly gain insights into what works and what doesn’t, and make changes accordingly.
  In respon
  
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• Global agency rankings: WPP agencies dominate creative league after SC Johnson win

  15-11-2022 10:21 via campaignlive.co.uk
  Dentsu agencies also leap up the rankings across both creative and media
  
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• A toss-up between cynicism and nostalgia: what makes a memorable Christmas ad?

  15-11-2022 10:00
  Christmas ads stay with us for a reason. We spoke to members of the Drum Network about what resonates and how brands can make sure they're remembered. 
  Connie Whittle, art director, Anything is Possible 
  The worthy one, the jingle one, the carrot one. The ‘oh, they’ve gone with that again’ one. We’re upping the ante even earlier every Christmas. It’s clear that you have to do things a bit differently to stand out. In this game it's tempting
  
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• Good Drinks Australia more than doubles its sales - Inside FMCG

  15-11-2022 09:48 via news.google.com
  Good Drinks Australia more than doubles its sales  Inside FMCG
  
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• Red Bull launches Purple Acai version in its Editions range - Inside FMCG

  15-11-2022 09:15 via news.google.com
  Red Bull launches Purple Acai version in its Editions range  Inside FMCG
  
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• Why the CTV IDs replacing the cookie are going all-in on privacy

  15-11-2022 09:00
  From Blockgraph to Open ID to IFA and seller-defined audiences, we look at the best privacy-focused ID solutions on the market as part of The Drum’s Data & Privacy Deep Dive.
  The connected TV (CTV) media ecosystem doesn’t rely on cookies, but it would be wrong to think the reduction of third-party data won’t affect premium video. TV advertisers need to start paying attention to privacy changes that will impact them and find solutions to invest in.
  Current privacy regulation
  
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• Inflation worries and stress lead FMCG Gurus' top 10 trend ... - Nutritional Outlook

  15-11-2022 09:00 via news.google.com
  Inflation worries and stress lead FMCG Gurus' top 10 trend ...  Nutritional Outlook
  
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• Reframing privacy: a new paradigm to combat data-driven discrimination and harm

  15-11-2022 08:00
  Ad industry stakeholders play a key role in abating data-based discrimination, argues UM Worldwide’s Arielle Garcia as part of The Drum’s Data & Privacy Deep Dive.
  In a recent report, the Interactive Advertising Bureau aptly asserts that the “looming peril” facing the industry is regulation and not the third-party cookie deprecation that has held a fixed place on marketers’ agendas for nearly three years.
  Recent headlines have been dominated by social
  
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• Why don’t consumers understand the bargain of digital data?

  15-11-2022 07:00
  Not all data collection is bad, writes Stagwell’s Mark Penn for The Drum’s Data & Privacy Deep Dive. In fact, sometimes it is engineered for the benefit of the consumer, who could be financially sabotaging themselves by opting out.
   
   
  Inflation is the biggest concern for consumers right now, not privacy. But they might not realize the two issues are intertwined.
  If you lower the cost of marketing, you effectively reduce the cost of goods. Consumers
  
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• ITV undergoes brand refresh to lend equal weight to broadcast and streaming

  15-11-2022 07:00
  UK commercial broadcast ITV has launched a unified brand across its channels ahead of its launch of ITVX on December 8. 
  Following in the footsteps of Channel 4 a week ago, a move which saw Superunion’s chief strategy and innovation officer Matt Boffey ask if broadcast TV was having a mid-life crisis, ITV Creative has worked with design partner DixonBaxi to lay new foundations. ITV says it is the first time it has launched new idents network-wide. 
  These idents will accompan
  
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• ITV refreshes brand to lend equal weight to broadcast and streaming

  15-11-2022 07:00
  UK commercial broadcast ITV has launched a unified brand across its channels ahead of its launch of ITVX on December 8. 
   ITV Creative has worked with design partner DixonBaxi to lay new foundations. ITV says it is the first time it has launched new idents network-wide. 
  These idents will accompany a “fresh” look on its many channels, which ITV chief marketing officer Jane Stiller said shows “broadcast and streaming [as] equally crucial parts of how viewers engag
  
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• 4 trends to disrupt the digital world in 2023, from TikTok censorship to mobile mania

  15-11-2022 07:00
  As part of The Drum’s Data and Privacy Deep Dive, InMobi’s Abhay Singhal examines some of the biggest disruptors facing the digital ecosystem in the coming year.
  At this point, we can see 2023 on the horizon, and while many industry executives are trying to drive end-of-year revenue, many more are solidifying how they will enter the new year. 
  The backdrop to 2023 forecasting, planning and budgeting, of course, is a digital ecosystem undergoing mass disruption. But four digital
  
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