FMCG news

• Pete Davidson & Manscaped wish us all ‘Season’s Groomings’

  14-11-2022 22:40
  How could you, Santa?
  Manscaped is decking the balls (sorry, couldn’t resist) with a new holiday ad featuring actor and comedian Pete Davidson.
  The ad — titled ‘Season’s Groomings’ – opens with Davidson opening gifts on Christmas morning, sitting beside his mom, Amy, on the couch. She hands him a final present: The Manscaped Performance Package 4.0. Davidson is thrilled, until he realizes that the The Lawn Mower 4.0 – an electric shaver whose purpos
  
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• Sensex falls 171 pts, Nifty below 18,350; FMCG stocks drag; realty, metals shine - STL.News

  14-11-2022 21:08 via news.google.com
  Sensex falls 171 pts, Nifty below 18,350; FMCG stocks drag; realty, metals shine  STL.News
  
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• Tractor Supply teams up with Yellowstone star Lainey Wilson in ‘Life out here’

  14-11-2022 20:27
  The Yellowstone cast member and rising country music star will serve as both the new face of Tractor Supply and a mentor to other emerging songwriters.
  Tractor Supply Company is wheeling in both vertical video and Lainey Wilson’s country twang in its latest ad, ‘Life out here.’
  ‘Life out here’ debuted during Paramount Network’s season 5 premiere of neo-Western drama series Yellowstone last night, which Wilson — winner of the New Artist of the Y
  
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• Minecraft extends campaign aimed at protecting mangrove populations

  14-11-2022 20:01
  Gaming platform Minecraft has released a new video highlighting some of the successes of its recent ‘Rooted together’ campaign.
  Back in June, Minecraft launched "Rooted together," a campaign that aimed to educate the platform’s audience about the vital ecological importance of mangrove trees as well as raise funds for the trees’  protection.
  On Friday, the company launched an extension of that campaign titled ‘Minecraft mangroves: making a difference.’ In
  
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• ?These 5 FMCG stocks hit their new 52-week highs - STL.News

  14-11-2022 19:54 via news.google.com
  ?These 5 FMCG stocks hit their new 52-week highs  STL.News
  
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• Patanjali Ayurved Q2 Results: Revenue Dips 21% On Lower FMCG Sales - BQ Prime

  14-11-2022 19:07 via news.google.com
  Patanjali Ayurved Q2 Results: Revenue Dips 21% On Lower FMCG Sales  BQ Prime
  
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• Omnicom joins IPG in recommending clients pause Twitter spend

  14-11-2022 18:23 via campaignlive.com
  Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.
  
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• Brands will be touting activism and web3 to unite 5 billion World Cup fans

  14-11-2022 17:16
  The world has changed since the last World Cup, and widespread criticism of host country Qatar’s human rights record continues. Jon Goynshor of VMLY&R Commerce investigates how to approach this complex brand environment.
  A lot has changed since the last Fifa World Cup, over four years ago in Russia, with everything from the Covid-19 pandemic to protests reshaping the landscape. Social justice and technology have accelerated in unprecedented ways.
  Also new this year is that the 32-team
  
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• Louis Vuitton blends romcom with classic Christmas animation in holiday 2022 ad

  14-11-2022 17:10
  The 3D love story shows a branded teddy bear desperately pursuing another Louis Vuitton brand mascot.
  Louis Vuitton is at the vanguard of the impending wave of Christmas ads. Its holiday ad, directed by acclaimed director Gary Freedman, shows the story of LV the teddy bear as he navigates a series of surreal, claymation-esque landscapes – reminiscent of some classic Christmas movies – in pursuit of his beloved Vivienne, another brand mascot, who’s just seeking adventu
  
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• Let’s be realistic – the ‘360° customer view’ is a lie

  14-11-2022 16:55
  For The Drum’s Data & Privacy Deep Dive, Rhys Jackson of agency RocketMill argues that one longstanding dream of digital marketers – a total view of customers across channels – is illusory.
  Regardless of whether Google’s deprecation of the third-party cookie will be (further) delayed or not, privacy legislation is here to stay. For once it’s the marketing industry that’s failing to keep up.
  For years, digital advertising has sold the promise of connecting
  
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• Raquel Chicourel exits Grey London

  14-11-2022 16:31 via campaignlive.co.uk
  Strategist is leaving the WPP shop after three years.
  
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• The Drum Awards for Social Purpose: a closer look at the Best in Brand Purpose category

  14-11-2022 16:17
  Ahead of the awards ceremony on December 8, we recap the nominees in the Best in Brand Purpose category, in which Arcadis, Economist Impact, Ballantine’s, Aflac and Dove are all in the running.
  All of the nominees have now been announced for The Drum Awards for Social Purpose, but while we count down the days until the ceremony (part of our week-long awards festival running from December 5-9), we thought we’d take an in-depth look at the campai
  
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• St. Luke’s lands first work for Heathrow Airport in Christmas spot

  14-11-2022 16:14 via campaignlive.co.uk
  The film will be shown at screenings at Winter Wonderland and Canary Wharf ice rink.
  
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• Dentsu revenues tumble and new leadership team unveiled

  14-11-2022 16:06
  Q3 trading update introduces a new squad of international CEOs as the Japanese network reveals that revenues fell in all four of its regions. 
  The Japanese agency network at the core of holding company Dentsu’s business saw revenue growth fall over 15% in the third quarter of 2022, the firm has revealed. 
  The company’s activities in its home market typically account for around 40% of its turnover, but organic revenues fell 15.1% between July and September, meaning that reve
  
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• How TikTok can mobilize young people to take climate action

  14-11-2022 16:00
  Can we count on TikTok in the climate fight? Rob Greenfield of 33Seconds argues that the app can drive advocacy for the planet among young people, catapulting them to the frontline of the climate movement. 
  Another year, another chance to save the planet at Cop27. As the delegates continue their discussions, I can’t help but think back to the missed opportunity of Cop26 – in particular, listening and responding to the voices of young people. 
  Last year, I was invi
  
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• Hong Qing to provide easy access to Taiwan's FMCG products through a user-friendly e-commerce platform. - PR Newswire

  14-11-2022 16:00 via news.google.com
  Hong Qing to provide easy access to Taiwan's FMCG products through a user-friendly e-commerce platform.  PR Newswire
  
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• Behavioral thinking: the solution to brand growth in an era of adversity?

  14-11-2022 15:40
  For part two of a series on hacking the consumer journey, Initials' Annie Little looks at how brands use behavioral science to influence how they are perceived. 
  In the first of this two-part series we spoke about how brands should apply a life-centric, behavioral science lens to consumer journey planning. This allows brands to move away from linear models and better adapt to the demands of consumers in real time.  
  As we head into the winter months and enter the de
  
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• McDonald's turns to Jason Sudeikis for World Cup campaign

  14-11-2022 14:18 via campaignlive.co.uk
  'Wanna go to McDonald's' is the brand's largest global campaign to date.
  
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• Center Parcs teams up with Global

  14-11-2022 14:11 via campaignlive.co.uk
  The four-month campaign was brokered by media agency Hearts & Science.
  
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• Dentsu feels impact of Russia-Ukraine war in Q3 financials

  14-11-2022 14:07 via campaignlive.co.uk
  A slower quarter compared to year ago at Dentsu Japan Network also contributed to drops in net revenue, while operating profit fell nearly a third from a year ago. On the bright side, Dentsu's customer transformation business remains strong.
  
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• Dentsu feels impact of Russia-Ukraine war in its Q3 financials

  14-11-2022 14:07 via campaignlive.co.uk
  A slower quarter compared to year ago at Dentsu Japan Network also contributed to drops in net revenue, while operating profit fell nearly a third from a year ago. On the bright side, Dentsu's customer transformation business remains strong.
  
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• Adidas unites football icons and Stormzy in World Cup ad

  14-11-2022 13:36 via campaignlive.co.uk
  Adidas is also creating a fan zone in Qatar.
  
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• Global 3PL FMCG Logistics Market Size and Overview Analysis 2022 by Research Scope, Technological Factors, Industry Risk Assessment and Forecast to 2025 - Digital Journal

  14-11-2022 13:19 via news.google.com
  Global 3PL FMCG Logistics Market Size and Overview Analysis 2022 by Research Scope, Technological Factors, Industry Risk Assessment and Forecast to 2025  Digital Journal
  
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• Croud acquires Born Social

  14-11-2022 13:08 via campaignlive.co.uk
  This is Croud’s third acquisition in 12 months.
  
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• Waitrose's festive spot depicts the efforts that go into creating Christmas products

  14-11-2022 12:42 via campaignlive.co.uk
  Adam & Eve/DDB created the campaign.
  
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• Cadbury delivers ‘Secret Santa postal service’ with interactive posters

  14-11-2022 11:16 via campaignlive.co.uk
  The campaign was created by VCCP London.
  
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• Nifty FMCG Outlook for the Week (Nov 14, 2022 - Nov 18, 2022) - Equitypandit - EquityPandit

  14-11-2022 09:59 via news.google.com
  Nifty FMCG Outlook for the Week (Nov 14, 2022 - Nov 18, 2022) - Equitypandit  EquityPandit
  
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• Amazon enlists Taika Waititi to direct Christmas ad

  14-11-2022 09:54 via campaignlive.co.uk
  'Joy is made' has been created by Lucky Generals.
  
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• Dentsu Group outlines new global management structure

  14-11-2022 09:52 via campaignlive.co.uk
  A 'globally diverse' integrated leadership team will now run the company as part of Dentsu's stated desire to bring Dentsu International and Dentsu Japan Network closer together.
  
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• How does inflation impact FMCG shoppers in SEA? - Kantar UK Insights

  14-11-2022 09:04 via news.google.com
  How does inflation impact FMCG shoppers in SEA?  Kantar UK Insights
  
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• These 5 FMCG stocks hit their new 52-week highs - Riding on a high tide - Economic Times

  14-11-2022 09:00 via news.google.com
  These 5 FMCG stocks hit their new 52-week highs - Riding on a high tide  Economic Times
  
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