FMCG news

• Chipotle CMO on 1 year in the metaverse: 'Nothing worse than branded content that sucks'

  11-11-2022 21:47
  Chipotle launched its first branded Roblox experience in October 2021. Subsequently, the popular chain has strived to expand its presence on the platform and position itself as a forward-thinking, tech-savvy brand. In an exclusive interview with The Drum, Chipotle’s CMO Chris Brandt reflects on the brand’s year in the metaverse, how to not be lame on Roblox and why you shouldn’t trust your instincts in this strange and unfamiliar virtual space.
  Since 2021, the metaverse has bec
  
  Read more

• Chipotle CMO looks back on one year in the metaverse: ‘There’s nothing worse than branded content that sucks’

  11-11-2022 21:47
  Chipotle launched its first branded Roblox experience in October 2021. Subsequently, the popular chain has strived to expand its presence on the platform and position itself as a forward-thinking, tech-savvy brand. In an exclusive interview with The Drum, Chipotle’s CMO Chris Brandt reflects on the brand’s year in the metaverse, how to not be lame on Roblox and why you shouldn’t trust your instincts in this strange and unfamiliar virtual space.
  Since 2021, the metaverse has bec
  
  Read more

• US Ad of the Day: From Baby Yoda to The Beatles, Disney+ cheers 3 years of memory-making

  11-11-2022 20:39
  ‘Feels like home’ reaffirms the indelible place Disney has in everyone’s hearts.
  Disney once again demonstrates how to successfully market nostalgia with its upcoming campaign, ‘Feels like home,’ which is slated to go live tomorrow.
  The nostalgic brand campaign for Disney+ commemorates three years since the inception of the ad-free streaming service, which runs the gamut, from Disney, Pixar, Marvel, Star Wars, National Geographic and other iconic studios.
  <!-- in
  
  Read more

• Top 5 branded Roblox activations, from Nike to Chipotle

  11-11-2022 18:19
  A growing number of brands have turned to Roblox as a gateway into the metaverse. Here are five recent activations that stand out. 
  When most people think about the metaverse, they typically think about virtual reality (VR) – strapping a bulky headset over one’s eyes and fully immersing themselves in a 3D virtual world. But this is primarily a byproduct of popular works of science fiction, pulled from the likes of Snow Crash and Ready Player One. 
  One day, the metaverse cou
  
  Read more

• Advertisement

• From Nikeland to Gucci Town: The top 5 branded Roblox activations

  11-11-2022 18:19
  A growing number of brands have turned to Roblox as a gateway into the metaverse. Here are five recent activations that stand out. 
  When most people think about the metaverse, they typically think about virtual reality (VR) – strapping a bulky headset over one’s eyes and fully immersing themselves in a 3D virtual world. But this is primarily a byproduct of popular works of science fiction, pulled from the likes of Snow Crash and Ready Player One. 
  One day, the metaverse cou
  
  Read more

• How to turn fandom into ‘brandom’ by connecting with pop culture

  11-11-2022 17:21
  As pop culture continues to evolve, it's incumbent upon brands to create meaningful experiences that reflect the passions and emotions of their audiences. Modern Fanatic’s chief executive Kris Longo discusses one such experience at New York Comic Con.
  For the last 20 years, I’ve been immersed in a full-color, pop art-infused landscape that would be unfathomable to the mild-mannered teenage version of me.
  From reading my first dogged-eared copy of Spidey Super Stories to graduating up
  
  Read more

• How to create fandom in ‘brandom’ by leveraging pop culture

  11-11-2022 17:21
  As pop culture continues to evolve, it's incumbent upon brands to create meaningful experiences that reflect the passions and emotions of their audiences. Modern Fanatic’s chief executive Kris Longo discusses one such experience at New York Comic Con.
  For the last 20 years, I’ve been immersed in a full-color, pop art-infused landscape that would be unfathomable to the mild-mannered teenage version of me.
  From reading my first dogged-eared copy of Spidey Super Stories to graduating up
  
  Read more

• A great hybrid working culture is about trust, not beer fridges

  11-11-2022 17:09
  Adam Holloway of agency Emperor takes a look back at how we got to the present moment of ‘hybrid working,’ and why it takes more than a beer fridge to grow a strong company culture.
  At Emperor, hybrid working isn’t something that we’ve organically grown into. We had to adapt to it, fast, when the pandemic hit.
  Like many agencies, we’ve had some people doing it for years, but accelerated en masse adoption meant that we had to make some quick decisions and huge assump
  
  Read more

• Advertisement

• Elon Musk and Twitter: a timeline of chaos

  11-11-2022 17:00
  The takeover of Twitter has been chaotic – and if there’s one thing brands hate when choosing where to spend their budgets, it’s chaos. We keep tabs on the latest changes that will impact marketers...
  November 11
  Twitter reactivates its new ’Official’ labeling for some organizations and individuals, after the issues around impersonation.
  <blockquote class="twitter-tweet" data-partner="tweetdeck"><p lang="en" dir="ltr">This is a reversal of the previ
  
  Read more

• Sky Media recruits News UK's Karin Seymour to head client and marketing

  11-11-2022 16:48 via campaignlive.co.uk
  Karin Seymour was shortlisted for the Female Frontier Awards 2022.
  
  Read more

• How to use chargebacks to improve Amazon logistics

  11-11-2022 16:41
  Amazon chargebacks don’t have to be a hindrance, according to Optimizon’s Holly Anstee and Mel Henson. From the perspective of the Amazon specialist agency, they advise on how to see chargebacks as a guide to improving logistics when selling.
  If you sell on Amazon, then Amazon chargebacks are probably the bane of your life. It’s something that frequently takes big brands by surprise and can cost thousands. How can Amazon take so much money for seemingly obscure infringemen
  
  Read more

• Nominations revealed for The Drum Awards for Experience 2022

  11-11-2022 16:00
  Heineken, Mas, Disney, Amplify, Hugo, M&C Saatchi, TikTok, Wasserman, Spotify and Ogilvy among shortlisted brands and agencies.
  The Drum Awards for Experience celebrate the very best marketing activations, as well as the teams, technologies and venues that made them successful.
  Our global judging panel – chaired by Julian Pullan, the vice chairman and international president international of Jack Morton Worldwide – was on the lookout for work that showed innov
  
  Read more

• Nominations revealed for The Drum Awards for Content

  11-11-2022 16:00
  McDonald’s, BrewDog, Ferrero, Mattel, Mazda and L’Oréal all in the running at The Drum Awards for Content 2022.
  The Drum Awards for Content celebrates the world’s best branded content and native advertising.
  Our judging panel this year was co-chaired by Andrew Ford, the brand and creative strategy director of NBCUniversal Media, and Lucy Ferguson, who is head of content at Google UK, and they were on the lookout for
  
  Read more

• ITV courts advertisers with automated contextual targeting

  11-11-2022 15:38
  The broadcaster says the new tool will harness artificial intelligence (AI) to help brands fine-tune campaigns.
  ITV is opening up its programming to advertisers like never before with the launch of an automated targeting tool that promises to deliver fresh insights into moods, objects and moments behind popular shows.
  Armed with contextual knowledge, the commercial broadcaster believes that advertising partners such as Boots and Sainsbury’s will be able to fine-tune campaigns to optim
  
  Read more

• Campaign podcast: Twitter, Facebook and Campaign’s Media Week Awards

  11-11-2022 15:31 via campaignlive.co.uk
  Chief executive of OMD UK, Laura Fenton, and Damon Reeve, chief executive of The Ozone Project, chat all things Media Week Awards.
  
  Read more

• Soccer and Santa collide as Paddy Power subverts Christmas TV ad conventions

  11-11-2022 15:14
  Bookmaker’s new spot by Droga 5 is an irreverent take on festive traditions.
  Paddy Power has come out all guns blazing for Christmas 2022 as it celebrates the calendar collision of the World Cup and Christmas.
  Never one to miss an opportunity for self-promotion, the bookmaker brand is muscling in on territory previously commanded by the likes of John Lewis to share its irreverent take on festive traditions.
  Tearing up expectations, Droga5 London is billing the diary discord as a momen
  
  Read more

• The ‘new elderly’: is this a golden age for marketing to China’s silver-haired consumers?

  11-11-2022 13:52
  As the population ages, if your marketing doesn’t appeal to older people you’re missing out on a major market. Michaela Zhu of specialist agency Emerging Communications argues that nowhere is that truer than in China.
  Older people in China are emerging as the nation’s big spenders.
  With plenty of disposable income, generous state pensions and mortgage-free homes, these ‘silver-haired’ spenders are driving trends across the nation. From the Chinese travel industry to
  
  Read more

• NY pay transparency law upends agencies: 'Be thankful for your overworked HR department'

  11-11-2022 13:00
  New York employers are now required to list salaries for posted roles. This is causing agencies, and other businesses, to explore workarounds that could be perceived as ‘bad faith’ among prospective employees. Here’s what leaders need to do right now.
  It is now an unlawful discriminatory practice for New York companies to post a job listing that does not include a salary range. This follows similar laws in Colorado, Connecticut, Washington and, as of January 1, California.
  For
  
  Read more

• Ancestry gives voice to everyday war heroes through words of poet Nikita Gill

  11-11-2022 12:46
  The genealogy company has commissioned the poet for its Remembrance Day campaign.
  Ancestry has given a voice to the soldiers of the First and Second World War through the words of poet Nikita Gill.
  The popular family history tool commissioned Gill to pen a heart-wrenching piece titled ‘Who You Are,’ inspired by the trench poets of the Great War, to bring real-life stories of heroism and stoicism to modern audiences.
  PR agency Red Consultancy was engaged to lead an integrated campaign
  
  Read more

• Ad of the Day: Lil Nas X is larger than life in Coach’s 3D billboard ad

  11-11-2022 12:32
  The eye-catching activation will run until November 13 at London’s Piccadilly Lights.
  Fashion house Coach has tapped Lil Nas X as its brand ambassador and featured the rapper in its animated 3D out-of-home (OOH) campaign.
  In ‘Courage to Be Real,’ viewers see the larger-than-life hitmaker walk around, reach out from the screen and grab a handbag. The campaign’s message is about embracing all the different facets of yourself with confidence – and inspiring others
  
  Read more

• Perfecting pain points: the key to audience-first SEO strategies

  11-11-2022 12:25
  Digital content should demonstrate your brand and be audience-driven. Explaining how to turn said audience into customers, Alice Farley of Rawnet dives into search intent, algorithms and UX design.
  Search engine optimization (SEO) is increasingly producing excellent results for businesses, some of which you can see in full. Those who focus on their customers’ needs, leveraging factors such as streamlined navigation and accessible design, will be the ones that overcome modern challenges in
  
  Read more

• Sainsbury’s opens cafe dedicated to the Christmas pudding

  11-11-2022 12:02 via campaignlive.co.uk
  Pud theme ties in neatly to supermarket's Christmas ad.
  
  Read more

• New-business rankings: 11 November 2022

  11-11-2022 11:44 via campaignlive.co.uk
  New entry shoots to second place in creative rankings.
  
  Read more

• Kate Spade unveils holiday pop-up in London

  11-11-2022 11:39 via campaignlive.co.uk
  The activation is designed to drum up excitement for the holiday season.
  
  Read more

• Consumers at a crossroads: where next for the UK car market?

  11-11-2022 11:39
  A string of national lockdowns and now a cost of living crisis has left UK roads potentially quieter than ever before. Tom Cox of Opinium explores the insight agency’s findings and the road ahead for the automotive industry.
  2021 saw the first consecutive annual fall in the number of cars on UK roads in more than a century, according to data by SMMT Motorparc. The impact of lockdowns, the subsequent move towards hybrid working and the fall in the number of people in the UK with a dri
  
  Read more

• KFC Germany grovels after ‘hideous’ app notification

  11-11-2022 11:14 via campaignlive.co.uk
  Outrage after Kristallnacht used as marketing hook by 'semi-automated' system.
  
  Read more

• Underexposed Arts releases cinema spot to run during Black Panther: Wakanda Forever

  11-11-2022 11:00 via campaignlive.co.uk
  Pearl & Dean donated media space to the campaign.
  
  Read more

• Cointreau celebrates its heritage with a multisensory experience in Soho

  11-11-2022 10:41 via campaignlive.co.uk
  The three-day installation was created by ACA Live.
  
  Read more

• Why Budweiser is in high spirits about its foray into whiskey in India

  11-11-2022 10:30
  The AB InBev brand is moving beyond beer with the launch of its Magnum Double Barrel Whiskey.
  Beer giant AB InBev (maker of Budweiser, Beck’s, Corona, Hoegaarden etc) has announced an India-first innovation, launching Budweiser Magnum Double Barrel Whiskey in one of the largest global whiskey markets. 
  As the second largest spirits market in the world (10% of global spirits consumption happens there), India’s alcohol industry presents a very attractive econom
  
  Read more

• Queensland berry business tackles fruit waste with freeze-dried products - Inside FMCG

  11-11-2022 09:41 via news.google.com
  Queensland berry business tackles fruit waste with freeze-dried products  Inside FMCG
  
  Read more

• Inflation kills off beloved 114-year-old Japanese candy - Inside FMCG

  11-11-2022 09:39 via news.google.com
  Inflation kills off beloved 114-year-old Japanese candy  Inside FMCG
  
  Read more

• Wine inventory levels rise as global sales flounder - Inside FMCG

  11-11-2022 09:35 via news.google.com
  Wine inventory levels rise as global sales flounder  Inside FMCG
  
  Read more

• Vegemite twist for Coles’ Hot Roast Chickens - Inside FMCG

  11-11-2022 09:31 via news.google.com
  Vegemite twist for Coles’ Hot Roast Chickens  Inside FMCG
  
  Read more

• Metaverse: an opportunity for FMCG brands – by Crayon's Arshad Zaheer - Campaign Middle East

  11-11-2022 09:30 via news.google.com
  Metaverse: an opportunity for FMCG brands – by Crayon's Arshad Zaheer  Campaign Middle East
  
  Read more

• Winners revealed in Apco sustainable packaging awards - Inside FMCG

  11-11-2022 09:15 via news.google.com
  Winners revealed in Apco sustainable packaging awards  Inside FMCG
  
  Read more

• How Britannia managed to trump analysts and its FMCG peers - Moneycontrol

  11-11-2022 09:00 via news.google.com
  How Britannia managed to trump analysts and its FMCG peers  Moneycontrol
  
  Read more

• ‘It is fun to push buttons’: Beavertown creatives spill on creepy hand-drawn film

  11-11-2022 07:00
  Beavertown’s zany creatives share how they blended their iconic design with the aesthetic of a dark 18th-century poem that uses a color palette straight out of Disney’s Fantasia.
  Founded back in 2011 by Logan Plant, the son of Led Zeppelin frontman Robert Plant, Beavertown is known for its iconic graphic design and punk ethos. 
  “Gamma Ray launched the whole brand because it was a bottle of beer with colorful spacemen on it and that was something that didn’t really ex
  
  Read more

Follow @FMCGNewsUK on Twitter!