FMCG news

• US Ad of the Day: Daniel Craig prances through Paris for Belvedere Vodka

  09-11-2022 23:19
  Directed by Taika Waititi, the ad transitions Craig from 21st century James Bond to frontman of Belvedere Vodka.
  Belvedere Vodka today released an ad featuring Daniel Craig, ushering in a new brand ethos that champions self-expression, authenticity and style, and a new role for the British actor.
  The spot, directed by the Academy-Award winning filmmaker Taika Waititi, shows fans a completely new side of Craig. No longer does he play a reserved superspy. Instead, he’s care-free, dancing his
  
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• Binance to dump FTX deal less than one day after it agreed to buy out rival

  09-11-2022 23:05
  The crypto trading giant has gotten cold feet after US agencies opened new investigations into FTX.
  Less than a day after Binance, the world’s largest crypto exchange by trading volume, signed a letter of intent to acquire all non-US operations of rival FTX, the company is backing out. 
  Binance this afternoon released a statement reading: “As a result of corporate due diligence, as well as the latest news reports regarding mishandled customer funds and alleged US agency investig
  
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• Experts react to Meta layoffs: these are 'self-inflicted wounds'

  09-11-2022 21:48
  Meta announced this morning that it will lay off around 13% of its workforce. We asked experts from a variety of industries what that might mean for the company. 
  Earlier today, Meta announced that it will be letting go of more than 11,000 employees — the first company’s first major layoff since it was founded (as Facebook) in 2004.
  The tech giant is already struggling to sell its vision for the metaverse — and convince some shareholders that it’s sizable s
  
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• 5 web3 trends that every marketer should be aware of for 2023

  09-11-2022 20:09
  Web3 is experiencing a period of rapid and significant change. Here are five developments that will reshape the emerging tech ecosystem in the near future. 
  Web3 — a technological ecosystem that can be thought of asa decentralized internet — is constantly evolving and reshaping the ways in which we work, play and communicate. 
  Many people conflate web3 with the metaverse, but these are not in fact synonymous; whereas the metaverse is a vaguely defined virtual spac
  
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• Top Chicago agency leaders on what’s most critical for agency profitability in 2023

  09-11-2022 19:03
  The Drum, in partnership with Scoro, assembled more than a dozen top agency leaders in Chicago last month to discuss how to run a profitable agency in 2023. Here are the top insights they shared. 
  1. Adapt to meet new client demands 
  Jeff Berg, president, Abelson Taylor
  Clients are younger now, which means senior leaders will have to educate them on their offerings. “What's changed is … there's been a lot of turnover. There's a lot of junior clients, and they don't really
  
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• Pick of the Week: Asda sings loud for all to hear with Elf remake

  09-11-2022 18:54 via campaignlive.co.uk
  'Have your elf a merry Christmas' takes scenes from the popular festive film Elf and merges them with footage shot for the ad.
  
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• Binance chief says FTX acquisition is ‘not a win’ as source says deal may not go through

  09-11-2022 18:37
  The world’s largest crypto exchange yesterday agreed to buy out one of its most formidable competitors. Now, however, amid threat of regulatory crackdown, it's less clear whether the deal will be finalized.
  Binance, the world’s largest crypto exchange by trading volume, yesterday signed a letter of intent to acquire one of its biggest rivals, FTX. However, doubts that the deal will go through are surfacing. 
  The news that Binance would acquire its competitor punctuated a days-lo
  
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• Web3 can solve real-world problems, just wait...

  09-11-2022 18:19
  The internet’s origin story can tell us a lot about the future of gaming in the metaverse. Known’s Eben Esterhuizen explains how, and why web3 has more potential than you might think. 
  From cryptocurrencies to non-fungible tokens (NFTs) and virtual worlds, it may not be so easy to see how the metaverse evolves into something more useful and meaningful. I won’t fault you if you’re skeptical. But if you can see past the gimmicks and get-rich-quick schemes, there’
  
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• How build a future-proof ad business (hint: copy Apple)

  09-11-2022 18:00
  The cookie is the lead actor in the longest death scene in the history of advertising. With that big change on the horizon – as well as many others – brands need to mimic Apple in order to survive, writes Salesforce strategy executive Martin Kihn.
  Advertisers only wish we knew as much as people seem to think we do. “Surveillance” is a mysterious term and surely overstates the case. But it is undeniable that the rules are changing, perception is a mounting proble
  
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• Aldi parodies 'Home Alone' as 'Kevin' the Carrot gets left behind

  09-11-2022 17:50 via campaignlive.co.uk
  Kevin the Carrot returns for an innuendo-packed Christmas adventure, as he warns off an unwelcome home intruder.
  
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• Aldi Christmas ad parodies Home Alone as Kevin the Carrot gets left behind

  09-11-2022 17:50 via campaignlive.co.uk
  Kevin the Carrot returns for an innuendo-packed Christmas adventure, as he wards off an unwelcome home intruder.
  
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• McDonald's writes up an alternative Christmas list

  09-11-2022 17:42 via campaignlive.co.uk
  The 90-second spot was created by Leo Burnett.
  
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• IPA reveals Reach and Yahoo among best media owners to work with

  09-11-2022 17:14 via campaignlive.co.uk
  First time a raft of media owners has scored over 80%.
  
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• Campaign Tech Awards 2023 opens for entries

  09-11-2022 16:24 via campaignlive.co.uk
  Entry deadlines close in February.
  
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• Railways grants naming rights for platforms at New Delhi station to FMCG firm BL Agro - Devdiscourse

  09-11-2022 15:14 via news.google.com
  Railways grants naming rights for platforms at New Delhi station to FMCG firm BL Agro  Devdiscourse
  
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• John Lewis uses 2022 Christmas ad to ignite conversations about children in care

  09-11-2022 15:11 via campaignlive.co.uk
  'The beginner' has been created by Adam & Eve/DDB.
  
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• Zuckerberg announces Meta job cuts in wake of ad downturn

  09-11-2022 14:20 via campaignlive.co.uk
  More than 11,000 staff at the Facebook, WhatsApp and Instagram owner are affected.
  
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• #BringBackBounty – Celebrations launches next stage of Christmas campaign

  09-11-2022 14:18 via campaignlive.co.uk
  Just days after Mars Wrigley UK announced its Bounty-less Celebrations tub, a new Christmas story starts to unfold as Bounty finds friendship in a new seasonal spot from Celebrations.
  
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• 'Up there with the best': adland reacts to John Lewis Christmas ad

  09-11-2022 12:10 via campaignlive.co.uk
  Agency leaders give their honest thoughts on 'The beginner', John Lewis & Partners' anticipated Christmas film. Was it a hit or (like the skateboarding foster dad) did it fall flat?
  
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• Europe agency rankings: BMW win drives iProspect up media table into top five

  09-11-2022 12:04 via campaignlive.co.uk
  While VCCP and Leo Burnett climb up the creative league.
  
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• Movers and Shakers: TBWA\London, WPP, Twitter, Lucky Generals, Digitas, NFL and more

  09-11-2022 11:45 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Asda’s ‘Buddy the Elf’ tops Christmas effectiveness rankings

  09-11-2022 11:31 via campaignlive.co.uk
  While only 1% of ads normally score a five-star ranking using System1's research, the Christmas showdown has already produced seven with top marks.
  
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• Bupa appoints AMV BBDO to create sustainability campaign

  09-11-2022 11:26 via campaignlive.co.uk
  Abbott Mead Vickers BBDO was appointed by the healthcare brand in May.
  
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• Campaign Ad Net Zero Awards 2022: winners revealed

  09-11-2022 11:21 via campaignlive.co.uk
  Mindshare, Abbott Mead Vickers BBDO and Mamapöol were among the winners at the inaugural Campaign Ad Net Zero Awards, which took place at The Londoner Hotel in Leicester Square.
  
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• Omnicom hires global programmatic and in-housing lead

  09-11-2022 11:15 via campaignlive.co.uk
  Clare Ritchie joins from Mediacom where she lead programmtic.
  
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• Neverland hires first CFO as it shakes up management team

  09-11-2022 11:13 via campaignlive.co.uk
  Polly Dedman and Josh Harris have been promoted as Adam & Eve's original finance chief, Neil Thomson, prepares to join.
  
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• Neverland hires Adam & Eve co-founder

  09-11-2022 11:13 via campaignlive.co.uk
  Polly Dedman and Josh Harris have been promoted as Adam & Eve founding partner Neil Thomson prepares to join.
  
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• Neverland appoints MD and CFO as part of management shake-up

  09-11-2022 11:13 via campaignlive.co.uk
  Polly Dedman and Josh Harris have been promoted as Adam & Eve's original finance chief, Neil Thomson, prepares to join.
  
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• Neverland adds senior roles as it eyes 2023 growth

  09-11-2022 11:13 via campaignlive.co.uk
  Polly Dedman and Josh Harris promoted, and CFO incoming.
  
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• Britannia Q2 results surprise street; here are 5 other FMCG stocks with “buy” rating. - Economic Times

  09-11-2022 10:55 via news.google.com
  Britannia Q2 results surprise street; here are 5 other FMCG stocks with “buy” rating.  Economic Times
  
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• ITV grows total revenue despite slight drop in advertising business

  09-11-2022 10:39 via campaignlive.co.uk
  Broadcaster’s Q3 results in line with expectations ahead of ITVX launch.
  
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• Domino’s tops chicken welfare rankings, KFC ‘grossly underperforms’ - Inside FMCG

  09-11-2022 10:17 via news.google.com
  Domino’s tops chicken welfare rankings, KFC ‘grossly underperforms’  Inside FMCG
  
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• Mr Vitamins launches Vit Kits – natural health bundles - Inside FMCG

  09-11-2022 09:35 via news.google.com
  Mr Vitamins launches Vit Kits – natural health bundles  Inside FMCG
  
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• Gintonica offers Christmas spirit online - Inside FMCG

  09-11-2022 09:35 via news.google.com
  Gintonica offers Christmas spirit online  Inside FMCG
  
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• Britannia Q2 results surprise street; here are 5 other FMCG stocks with “buy” rating. - The Economic Times

  09-11-2022 09:00 via news.google.com
  Britannia Q2 results surprise street; here are 5 other FMCG stocks with “buy” rating.  The Economic Times
  
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• RedCycle suspends soft-plastics recycling scheme amid 'secret stockpile' - Inside FMCG

  09-11-2022 08:03 via news.google.com
  RedCycle suspends soft-plastics recycling scheme amid 'secret stockpile'  Inside FMCG
  
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• Banished from Celebrations, the Bounty bar strikes up a new friendship

  09-11-2022 01:01
  Bounty, the Marmite of the chocolate world, is the focus of a polarizing Christmas campaign by Mars Wrigley as it seeks to find a new home for the ostracised treat.
  Unceremoniously kicked out of selected Celebrations tubs, the homeless Mr Bounty is shown settling in with an elderly woman who takes the divisive confectionary brand under her wing.
  The multinational food giant has anthropomorphized its coconut chocolate bar to tug on the heartstrings of consumers to help #BringBackBounty.
  The treat
  
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