FMCG news

• Michelob Ultra kicks off World Cup with Christian Pusilic, Carli Lloyd & Guillermo Ochoa

  08-11-2022 22:34
  What better way to celebrate the return of the global quadrennial tournament, than by watching pro soccer players go head-to-head at the foosball table?
  Light beer brand Michelob Ultra is prompting fans to make joy a ‘goal’ this FIFA World Cup.
  The brand with the 'It’s only worth it if you enjoy it' tagline today launched a new television commercial, ‘Foosball match,’ that sports a cast any soccer enthusiast will recognize: American midfielder Christian Pusilic
  
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• Cookie Time Limited Named New Zealand's Number 1 Fmcg Distributor | Scoop News - Scoop

  08-11-2022 21:33 via news.google.com
  Cookie Time Limited Named New Zealand's Number 1 Fmcg Distributor | Scoop News  Scoop
  
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• How influencer marketing will change during the recession, according to experts

  08-11-2022 21:16
  Economists around the world warn that recession is nigh. But as we move toward greater economic uncertainty, influencer marketing will remain a key differentiator for brands, according to experts.
  As inflation rises and recession looms, consumer spending is slowing. How must brands respond to financial difficulties and changing consumer behavior? Industry leaders at Vamp, EGC Group and The Social Element share three reasons why influencer marketing will remain a crucial channel in 2023.
  1. Influ
  
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• Mastodon hits 1m monthly users amid Twitter upheaval, but experts doubt brands will follow

  08-11-2022 20:54
  For advertisers, a decentralized network like Mastodon poses similar brand safety concerns to those they’ve expressed with a Musk-helmed Twitter. 
  Decentralized social network Mastodon yesterday announced it’s reached 1 million monthly active users.
  The free, open-source site, which enables users to build their own servers, has seen growing traction in the wake of Elon Musk’s controversial takeover of Twitter; Mastodon’s chief executive officer Eugen Rochko said in a
  
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• John Lewis & Partners teases Christmas 2022 spot

  08-11-2022 20:37 via campaignlive.co.uk
  Ten-second film shows a man using a skateboard to transport a Christmas tree.
  
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• John Lewis & Partners teases Christmas 2022 ad

  08-11-2022 20:37 via campaignlive.co.uk
  Ten-second film shows a man using a skateboard to transport a Christmas tree.
  
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• ITV Adlabs launches AI tool to target moments in programmes

  08-11-2022 20:10 via campaignlive.co.uk
  Tool categorises scenes in TV shows to help advertisers align campaigns with contextual moments.
  
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• FMCG companies, retailers to spend big on ads despite subdued demand - The Economic Times

  08-11-2022 19:57 via news.google.com
  FMCG companies, retailers to spend big on ads despite subdued demand  The Economic Times
  
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• FMCG companies, retailers to spend big on ads despite subdued demand - Economic Times

  08-11-2022 19:53 via news.google.com
  FMCG companies, retailers to spend big on ads despite subdued demand  Economic Times
  
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• Inside Elon Musk’s advertiser meetings (and how they contrast with his tweets)

  08-11-2022 19:00
  Musk and what remains of the Twitter leadership have been hosting virtual meetings with ad agencies and CMOs to reassure them of the new owner’s intentions. But what he is telling them in private isn’t quite the same as what he’s tweeting.
  Elon Musk’s febrile tweets promising a revival of ”free speech” on the platform stand in stark contrast to his demeanor in front of advertisers. They tell The Drum that on private calls organized to reassure them a
  
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• This Week in the Metaverse: $3.36bn Bitcoin seizure, crypto’s ‘grey list’

  08-11-2022 18:24
  Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Here’s what you need to know from this past week:
  US Department of Justice announces Bitcoin seizure valued at more than $3.36bn. In a statement published yesterday, the Department announced that law enforcement seized more than 50,676 Bitcoin from James Zhong, who had “unlawfully obtained [the funds] from the Silk Road dark web internet marketplace” just over ten years ago. The crypto assets we
  
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• Argos warns shoppers of Christmas upheaval in festive spot

  08-11-2022 18:09 via campaignlive.co.uk
  Argos ‘caters to the chaos’ in this year’s Christmas campaign by The & Partnership.
  
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• Argos warns shoppers of Christmas chaos in wry festive spot

  08-11-2022 18:09 via campaignlive.co.uk
  Argos ‘caters to the chaos’ in this year’s Christmas campaign by The & Partnership.
  
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• B2B marketers see optimism in long-term brand-building

  08-11-2022 16:31
  B2B brands are more determined to maintain their marketing spend than their B2C counterparts, according to research from LinkedIn. The Drum explores. 
  Ahead of B2B World Fest tomorrow, The Drum dug into research that shows that B2B marketers appear to appreciate brand-building more than their B2C peers and will continue spending during the cost of living crisis.
  Despite a demonstrable impact on budgets, brand-building remains a priority with two-thirds (67%) of senior B2B marketers. Th
  
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• Nominations revealed for The Drum Awards for Social Purpose

  08-11-2022 16:00
  Brands and agencies in the running include M&C Saatchi, Superdry, Indeed, Shelter, BCW Stockholm, Whalar, Mother, AT&T and Samsung.
  The Drum Awards for Social Purpose recognize the brands, agencies and people around the world making a positive contribution through socially responsible marketing.
  Our global judging panel – co-chaired by Claire Sanderson, editor-in-chief of Women's Health UK (Hearst), and Eduardo Sarmiento, execu
  
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• E-commerce channel continues to grow in double-digits for FMCG companies - BusinessLine

  08-11-2022 15:50 via news.google.com
  E-commerce channel continues to grow in double-digits for FMCG companies  BusinessLine
  
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• The increasing importance of the digital shelf for FMCG brands - Econsultancy

  08-11-2022 15:48 via news.google.com
  The increasing importance of the digital shelf for FMCG brands  Econsultancy
  
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• Vanish wins Channel 4 diversity awards with pitch raising awareness of girls with autism

  08-11-2022 14:45
  Channel 4 has crowned Reckitt brand Vanish and its ad agency Havas as the winners of its annual Diversity in Advertising Award, granting them £1m in free commercial airtime. 
  The 2022 brief encouraged brands to invest in an authentic portrayal of people with visible and non-visible disabilities. Channel 4 says that the brand and agency responded with “a powerful and moving idea, created in partnership with charity Ambitious about Autism, to help girls be seen as part of a b
  
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• Comic lampoons ‘we landed a plane’ EE broadband ad

  08-11-2022 14:09 via campaignlive.co.uk
  Michael Spicer imagines Kevin Bacon trying to convince him he personally landed a plane.
  
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• Ad of the Day: Barbour sandwiches sustainability and joy in Paddington Christmas ad

  08-11-2022 13:32
  Written by Michael Bond and illustrated by Peggy Fortnum, ‘A Bear Called Paddington’ was first released over sixty years ago and remains a children’s classic to this day. The beloved bear is now back to raise awareness of sustainable apparel. 
  Barbour has enlisted the help of a beloved children’s book character to spread Christmas cheer this festive season. ‘One of a Kind-ness’ sees Paddington Bear delivering gifts when he notices that Mr Curry, his grump
  
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• UKTV’s Dave makes light of the everyday with a colorful makeover

  08-11-2022 13:06
  The rebrand was developed with brand consultancy Eat Big Fish alongside the broadcaster’s in-house creative team, branding agency Studio Output and brand strategists Craig+Bridget.
  UKTV is helping to banish the winter blues by sprucing up its Dave channel to deliver a winning combination of comedy and color.
  Debuting tomorrow, the bright new look will provide viewers with some respite from the grays of winter by zeroing in on beans, goldfish and toilet rolls for a suite of domestic idents.
  
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• Where are smart marketers spending money in gaming?

  08-11-2022 12:51
  At The Drum’s Media Summit, a panel of experts discussed the good, the bad and the ugly of gaming marketing.
  Brands are no strangers to gaming. From the beginning of the medium, brands have sponsored or even created games as marketing tools. But as the marketing industry turned to programmatic and digital video advertising, the gaming industry lagged behind. 
  That was partly to do with a reticence to engage with a demographic that appeared to resent advertising intrusions, and partly
  
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• Private labels making up 36% of total FMCG value sales - Grocery Gazette

  08-11-2022 12:32 via news.google.com
  Private labels making up 36% of total FMCG value sales  Grocery Gazette
  
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• BrewDog’s World Cup ‘anti-sponsorship’ is a shameless PR stunt. And it’s a good one

  08-11-2022 12:24
  As BrewDog’s new World Cup “anti-sponsorship” attracts praise and condemnation from across the marketing world, High Flyers PR Course co-founder Alex Wilson says critics are forgetting how ordinary people experience promotional stunts.
  The start of the Fifa World Cup in Qatar is less than two weeks away. Yet, whether you’re a grandstanding TV pundit, a corrupt governing body or a host nation spending billions on a tournament that’s made you globa
  
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• Are ad agencies actually advising their clients to quit Twitter?

  08-11-2022 12:02
  As brands desperately seek guidance on their approach to the platform, we hear from agency experts about the advice they’ve been offering. 
  Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points
  This week, Twitter’s acquisition by Elon Musk and the mogul’s changes to the platform – both his suggestions around user
  
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• Rs 65 DIVIDEND STOCK: This FMCG company fixes payment date - All you need to know - Zee Business

  08-11-2022 12:01 via news.google.com
  Rs 65 DIVIDEND STOCK: This FMCG company fixes payment date - All you need to know  Zee Business
  
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• Vanish and Havas London win Channel 4’s Diversity in Advertising Award

  08-11-2022 11:36 via campaignlive.co.uk
  Winning creative idea is about a girl with autism.
  
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• Paul Billingsley exits Adam & Eve/DDB

  08-11-2022 11:34 via campaignlive.co.uk
  Billingsley departs after five years as managing director.
  
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• BBC kicks off World Cup campaign, but no mention of hosts

  08-11-2022 11:21 via campaignlive.co.uk
  Ad focuses on the everyday distractions caused by the big event.
  
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• BBC kicks off Fifa World Cup campaign, but no mention of hosts

  08-11-2022 11:21 via campaignlive.co.uk
  Ad focuses on the everyday distractions caused by the big event.
  
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• WPP in change of CFO after three years

  08-11-2022 11:19 via campaignlive.co.uk
  John Rogers is stepping down and will be succeeded by Britvic counterpart Joanne Wilson.
  
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• WPP appoints new CFO from Britvic

  08-11-2022 11:19 via campaignlive.co.uk
  John Rogers is stepping down and will be succeeded by Britvic counterpart Joanne Wilson.
  
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• How do you plan for stability when surrounded by turbulence?

  08-11-2022 11:18
  It’s been a rocky time for business leaders everywhere, not least in the UK. Chris Pitt of UK-based agency Vertical Leap reflects on how bad leadership bubbles down through societies and workplaces alike, and pulls out four universal lessons for leaders.Business is not linear. Whether you’re a cash-strapped startup, a growing SME or an enterprise behemoth, your business will experience peaks and troughs. Those peaks and troughs might be to do with recruitment, culture, inefficie
  
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• Innovid and The Trade Desk usher in a new era of CTV measurement

  08-11-2022 11:16
  Tie-up aims to deliver targeted insights to advertisers running CTV campaigns, including reach comparisons between different publishers.​
   
  The fragmented world of connected TV (CTV) viewing is set to be glued back together thanks to a new measurement partnership in the US, UK and Germany.Advertising platform Innovid has teamed up with adtech provider The Trade Desk to usher in a new era of incremental reach analysis for the sector.
  The tie-up combines the expertis
  
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• 'More personalised advertising experience': ITVX reveals launch date

  08-11-2022 11:11 via campaignlive.co.uk
  ITV Hub replacement will host ITV channels and platform-exclusive content.
  
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• ITVX to launch on 8 December

  08-11-2022 11:11 via campaignlive.co.uk
  ITV Hub replacement will host ITV channels and platform-exclusive content.
  
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• Mat Goff to depart Adam & Eve/DDB after 15 years

  08-11-2022 11:04 via campaignlive.co.uk
  He will move back to London at the end of the year.
  
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• Publicis Groupe and Carrefour form retail media joint venture

  08-11-2022 10:40 via campaignlive.co.uk
  Ad group to provide tech as junior partner to Europe and Latin America retail giant.
  
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• B2B World Fest’s Pop up TV channel goes live Wednesday, Nov 9 - the shows to see

  08-11-2022 10:30
  B2B World Fest 2022 will bring together some of the leading lights of the world of marketing for two days of conversations centered around the macro-trends shaping the industry at this very moment.
  The two-day event be aired live November 9-10 from our pop-up studio in London. It will be filmed in front of a live audience and will be broadcast around the world. Here’s an overview of the shows that are on tap:
  Wednesday, November 9:
  8:45am ET - B2Brunch
  The Drum Show looks at how creativity
  
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• Why there’s much more to loyalty schemes than just bribing customers

  08-11-2022 09:00
  Loyalty schemes can’t just be transactional to win customers over – the best programs need to “integrate the entire customer experience,” say some of the marketers behind the most successful schemes. 
  Brand loyalty is having a resurgence, with legacy brands such as McDonald’s opening its very first rewards club, established schemes from Costa Coffee Club and Waitrose being overhauled and even community-based programs from Sweaty Betty and Gymshark sta
  
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• The biggest trends in B2B marketing in 2022

  08-11-2022 08:00
  Members of the jury for The Drum Awards for B2B talk us through the main themes that emerged from this year’s entries, including humor, craft and offline tactics.
  This week (November 9 and 10), The Drum is hosting B2B World Fest – two action-packed days during which our pop-up TV studio will be broadcasting the brightest minds in B2B directly to a global audience. 
  And then next month, as part of our week-long awards festival running from December 5-9, w
  
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• Fundamental Radar: Defensive pick! This FMCG stock with a Mcap of nearly Rs 1 lakh cr could hit fresh reco - The Economic Times

  08-11-2022 07:21 via news.google.com
  Fundamental Radar: Defensive pick! This FMCG stock with a Mcap of nearly Rs 1 lakh cr could hit fresh reco  The Economic Times
  
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• Fundamental Radar: Defensive pick! This FMCG stock with a Mcap of nearly Rs 1 lakh cr could hit fresh reco - Economic Times

  08-11-2022 07:21 via news.google.com
  Fundamental Radar: Defensive pick! This FMCG stock with a Mcap of nearly Rs 1 lakh cr could hit fresh reco  Economic Times
  
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• 85 Degrees caught exploiting Taiwanese students, fined $475,000 - Inside FMCG

  08-11-2022 05:23 via news.google.com
  85 Degrees caught exploiting Taiwanese students, fined $475,000  Inside FMCG
  
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• Vegemite releases merch for summer festivals - Inside FMCG

  08-11-2022 04:11 via news.google.com
  Vegemite releases merch for summer festivals  Inside FMCG
  
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• PepsiCo expert on leveraging technology to future-proof personalisation - Inside FMCG

  08-11-2022 04:04 via news.google.com
  PepsiCo expert on leveraging technology to future-proof personalisation  Inside FMCG
  
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• Chocolatier Australia Christmas Caramels recalled - Inside FMCG

  08-11-2022 03:37 via news.google.com
  Chocolatier Australia Christmas Caramels recalled  Inside FMCG
  
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• B2B World Fest’s Pop up TV channel goes live Wednesday, Nov. 9. Here are the shows to see

  08-11-2022 02:48
  B2B World Fest 2022 will bring together some of the leading lights of the world of marketing for two days of conversations centered around the macro-trends shaping the industry at this very moment.
  The two-day event be aired live November 9-10 from our pop-up studio in London. It will be filmed in front of a live audience and will be broadcast around the world. Here’s an overview of the shows that are on tap:
  Wednesday, November 9:
  8:45am ET - B2Brunch
  The Drum Show looks at how creativity
  
  Read more

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