FMCG news

• AT&T says there’s ‘never too much’ college football in 5G ad

  04-11-2022 22:02
  AT&T 5G will have college football devotees around the nation tuning in, and blurting out inappropriate things, throughout the season.
  AT&T is calling on all sports fans to get their hands on their 5G network, because ‘Too much college football is never too much.‘
  AT&T‘s new college football advertising campaign will premiere this weekend and lead into the AT&T sponsored College Football Playoff National Championship. Developed by BBDO Los Angeles, ‘T
  
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• The Newsworks Awards 2022 shortlist revealed

  04-11-2022 19:44 via campaignlive.co.uk
  The awards have a new name and a broader focus this year.
  
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• O2 highlights data poverty in Christmas ad featuring a snowgran

  04-11-2022 19:38 via campaignlive.co.uk
  The campaign has been created by VCCP.
  
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• Asics steps further into web3 with Solana partnership

  04-11-2022 18:21
  The sportswear company is releasing two new pairs of lifestyle shoes dubbed the “UI Collection,” which come with a NFT and can only be purchased using cryptocurrency.
  Asics has launched a new campaign aimed at promoting physical activity in the web3 community - and also at positioning the brand as a big stepper in the emerging space. 
  Today, the Japanese sportswear company unveils the “UI Collection,” created in partnership with blockchain brand Solana. The collectio
  
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• New #TwitterLayoffs lawsuit may impact recruitment and ad sales in the long run

  04-11-2022 17:12
  The lawsuit follows a slew of high-level resignations, user backlash and ad spend cuts that have rocked Twitter in the days since billionaire Elon Musk took the reins. 
  Editor’s note: Since publishing, The Drum has learned that affected Twitter employees will remain on the payroll until the first week of January 2023, though laid-off employees were immediately locked out of all Twitter systems including their email accounts. The attorney who filed the lawsuit Thursday, Shannon Liss-Ri
  
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• New #TwitterLayoffs lawsuit may impact recruitment & ad sales in the long run, experts say

  04-11-2022 17:12
  The lawsuit follows a slew of high-level resignations, user backlash and ad spend cuts that have rocked Twitter in the days since billionaire Elon Musk took the reins. 
  In the latest chapter of Elon Musk’s turbulent Twitter takeover, the company has been slapped with a class-action lawsuit for allegedly violating a federal law that requires employers to give 60 days’ notice of mass layoffs. 
  Five plaintiffs in the lawsuit – filed Thursday night – are current or
  
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• BBC Creative poaches creative duo from Uncommon as it refills creative team

  04-11-2022 16:34 via campaignlive.co.uk
  Creative directors Nina Beyers and Tom Espezel were behind Uncommon's 'It starts with summer' work for Google.
  
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• Paddington Bear goes Christmas shopping in Barbour animation

  04-11-2022 16:14 via campaignlive.co.uk
  The film was created by director trio Againstallodds.
  
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• Nominations revealed for The Drum Awards for Social Media 2022

  04-11-2022 16:00
  Skoda, T-Mobile, Crocs and Bacardi among those in the running at The Drum Awards for Social Media.
   
  The Drum Awards for Social Media reward the most talented people, the best agencies and the amazing social media campaigns from around the world that are changing the media landscape for the better.
  In the past few years, we’ve seen TikTok take over, we’ve seen video content become the preferred medium with younger audiences and augmented realit
  
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• Why has PR and comms agency Ketchum launched a trauma unit?

  04-11-2022 13:45
  Omnicom comms agency has put a ‘significant investment’ behind the initiative. 
  Marketing messages aren’t broadcast in a vacuum. They’re read, listened to or watched by audiences in the middle of the rest of their lives, experienced alongside the triumphs and petty tragedies of everyday life. 
  Brands need to take the latter into account, argues comms agency Ketchum – not just to better communicate advertising messages, but to avoid adding to the struggles
  
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• Fast Moving Consumer Goods (FMCG) Market with Strong Focus on Industry Size, by Financial Highlights, Market Segments, Growth Rate, Revenue, and Forecast to 2028 | 112 Report Pages - Digital Journal

  04-11-2022 13:32 via news.google.com
  Fast Moving Consumer Goods (FMCG) Market with Strong Focus on Industry Size, by Financial Highlights, Market Segments, Growth Rate, Revenue, and Forecast to 2028 | 112 Report Pages  Digital Journal
  
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• Brands pause ad spend as key layoffs hit Musk’s Twitter

  04-11-2022 13:00
  Job cuts add to uncertainty for marketers, with media buyers advising clients not to commit to future spending on the platform.
  Only a few short days after Elon Musk was compelled to complete his purchase of Twitter, the social media platform has begun laying off vast numbers of its staff. For advertisers that were already concerned about Musk’s changes, it creates more uncertainty at a time when they wanted to see stability.
  On Thursday, Twitter staff were informed they would ne
  
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• Marvel Studios recreates Black Panther lab in Science Museum

  04-11-2022 12:33 via campaignlive.co.uk
  The lab is the centrepiece of Technicians: The David Sainsbury Gallery.
  
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• Ad of the Day: McDonald’s Black Panther ad highlights importance of representation

  04-11-2022 12:17
  Children tell how special it is when a superhero “looks just like me” in Wakanda Forever Happy Meal ad.
  Excitement is building for the release of Marvel Studios‘ Black Panther: Wakanda Forever, which hits theatres next week. To celebrate the movie, fans in the US can now get their hands on a superhero toy when they buy a McDonald‘s Happy Meals.
  To mark the occasion, a short film by DDB Chicago details how important representation is – especially to young p
  
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• EBay turns Comic Con-goers into avatars for collectible trading cards

  04-11-2022 12:14 via campaignlive.co.uk
  The AR experience provided comic fans with a unique card, including a digital version.
  
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• Monopoly educates children with immersive travel experience

  04-11-2022 11:36 via campaignlive.co.uk
  The push is backed by TV presenter Steve Backshall.
  
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• Advertisers hit pause ahead of Twitter staff cuts

  04-11-2022 11:31 via campaignlive.co.uk
  Blue chip companies are nervous about Elon Musk’s ownership; Twitter staff have been warned about severe global cuts.
  
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• Ana and Hermeti Balarin to move to Wieden & Kennedy London

  04-11-2022 11:21 via campaignlive.co.uk
  Married duo previously worked at Mother London as executive creative directors and partners.
  
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• Luxury cruise brand Scenic Group picks Dentsu X as global digital agency

  04-11-2022 11:07 via campaignlive.co.uk
  The appointment follows a competitive pitch.
  
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• ‘We didn’t think Will would do it’: how Asda pulled off Buddy the Elf Christmas ad

  04-11-2022 11:00
  We catch up with the supermarket’s creative agency to hear all about the Christmas miracle that led to Buddy starring in its fantastic festive film. 
  Asda today premiered its jolly Christmas campaign starring Will Ferrell’s lovable character Buddy the Elf from the Warner Bros film Elf. It was a wildcard for Asda, but one that is bound to raise a smile – which is exactly what the creative team at Havas London set out to do.
  “We want to bring C
  
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• New-business rankings: 4 November 2022

  04-11-2022 10:51 via campaignlive.co.uk
  New entry shakes up media table, while creative rankings remain the same.
  
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• You have to be a risk-taker to change the world (and so does your brand)

  04-11-2022 10:00
  Following the rules might get your brand seen, but breaking a few will make sure you’re remembered. Richard Preedy of creative communications agency DRPG explains why it’s the risk-takers that really make a marketing impact.
  How many ads do you see in a day? Whatever number sprung to mind, I’ll bet it was a long way short. The latest research suggests that the figure sits at around 5,000. And it’s only going to grow. Standing out in this unbelievably crowded market can be
  
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• How Metaverse App Development can Benefit the FMCG Industry - https://www.indianretailer.com/

  04-11-2022 09:12 via news.google.com
  How Metaverse App Development can Benefit the FMCG Industry  https://www.indianretailer.com/
  
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• My Soda launches new Blonde Haircare range - Inside FMCG

  04-11-2022 08:52 via news.google.com
  My Soda launches new Blonde Haircare range  Inside FMCG
  
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• Loving Earth launches chocolates with superfoods infused - Inside FMCG

  04-11-2022 08:52 via news.google.com
  Loving Earth launches chocolates with superfoods infused  Inside FMCG
  
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• Lark Distilling appoints Satya Sharma as new CEO - Inside FMCG

  04-11-2022 08:52 via news.google.com
  Lark Distilling appoints Satya Sharma as new CEO  Inside FMCG
  
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• Coopers Brewery unveils mid-strength lager following successful trial - Inside FMCG

  04-11-2022 08:52 via news.google.com
  Coopers Brewery unveils mid-strength lager following successful trial  Inside FMCG
  
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• How global fmcg businesses can balance heritage and growth - The Grocer

  04-11-2022 08:00 via news.google.com
  How global fmcg businesses can balance heritage and growth  The Grocer
  
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• FMCG companies watch rural demand with bated breath as pain persists - Business Standard

  04-11-2022 08:00 via news.google.com
  FMCG companies watch rural demand with bated breath as pain persists  Business Standard
  
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• Creative leadership program aims to help close the gender gap in APAC

  04-11-2022 07:03
  Female creatives across APAC will be offered places in a new leadership and creative development program that aims to close the gender gap across the region.
  Developed and led by Natalie Lam, the chief creative officer at Publicis Groupe APAC & MEA, the L’avenir program, aims to change the gender ratio among creative leaders across the region.
  “Globally at Publicis Groupe, more than 50% of our workforce is female and 41% of key leaders are women
  
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• Former chef turns to urban farming under Sydney CBD - Inside FMCG

  04-11-2022 06:22 via news.google.com
  Former chef turns to urban farming under Sydney CBD  Inside FMCG
  
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• BWX becomes a victim of cyber attack, customer details shared - Inside FMCG

  04-11-2022 06:22 via news.google.com
  BWX becomes a victim of cyber attack, customer details shared  Inside FMCG
  
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• FMCG stock trades ex-dividend today after declaring ₹65 per share final dividend | Mint - Mint

  04-11-2022 06:18 via news.google.com
  FMCG stock trades ex-dividend today after declaring ₹65 per share final dividend | Mint  Mint
  
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• FMCG Sales remain flat for October, says Bizom report - Indiainfoline

  04-11-2022 04:04 via news.google.com
  FMCG Sales remain flat for October, says Bizom report  Indiainfoline
  
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• UK government launches £17m fund for creative businesses in English regions

  04-11-2022 01:01
  Program aims to boost growth among the creative industries beyond the capital.
  The UK government has unveiled a new fund available to agencies in the English regions as it attempts to boost the creative industries outside London.
  The Create Growth program will dole out £17.5m among six English regions, with the intent to help creative businesses expand with investment directed at operational expansion and recruitment.
  Businesses – including production, marketing and advertising agenc
  
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• Toy bear becomes unlikely celebrity in Lidl’s Christmas ad

  04-11-2022 01:01
  Story of the supermarket’s stuffed star’s journey from obscurity to A-list is one for the ages.
  ‘Lidl Bear’ begins in a typical family home where, after a dad shrinks his Lidl jumper in the wash, his young daughter has the ingenious idea of putting the tiny sweater on her toy bear – and so our stuffed star is born.
  Then, in the supermarket aisles, people begin to take photos of the toy and post them on social media. As fame ensues, the bear goes on to enjoy all
  
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• Morrisons brings back ‘Farmer Christmas’ for its festive ad

  04-11-2022 01:01
  The supermarket has reacted to the warm reception the character received last year, once again placing him at the center of its Christmas campaign.
  ’Farmer Christmas’ has been integrated throughout Morrisons’ Christmas campaign this year to highlight the quality and value of its festive range, with his ‘seal of approval’ the common thread running through it all.
  In the 60-second TV ad, created with Publicis.Poke, the character appears as the other hero of
  
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• Buddy the Elf lands dream job at Asda in Christmas ad

  04-11-2022 01:01
  Made famous by actor Will Ferrell, the lovable elf is once again spreading cheer for all to hear.
  To mark the festive period, Asda and its creative agency Havas London have recruited a very enthusiastic team member in Buddy the Elf, using footage from the hit Warner Bros movie.
  The jolly film, by Havas London, begins with a homage to Elf’s famous ‘street crossing’ scene, except this time it is trolleys in an Asda car park that Buddy bumps into.
  After the initial fiasc
  
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• Boots’ Christmas ad is its most data driven campaign yet

  04-11-2022 01:01
  The high street beauty retailer has upped its use of first-party data by 33% for festive campaign.
  Boots’ ’Joy For All’ campaign by VMLY&R follows Holly, played by It’s a Sin actor Lydia West, who finds a pair of magic glasses on the bus that let her see the hidden ’joy’ all around her.
  The 60-second spot drops tonight (November 4) during Channel 4’s Gogglebox and then rolls out across online, social, TV, VOD and cinema.
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• Alison Hammond is a medieval countess in Sainsbury’s Christmas ad narrated by Stephen Fry

  04-11-2022 01:01
  The British TV personalities star in this tongue-in-cheek ad from the supermarket that puts traditional Christmas pudding front and center.
  Alison Hammond has adopted the role of a picky countess for this year’s Sainsbury’s Christmas ad. Narrated by Stephen Fry, ‘Once Upon a Pud’ is set in a land far far away where a feast is being planned in the castle.
  One by one, chefs present their dishes to the countess for approval, but when it comes to the Christmas pudding she has
  
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