FMCG news

• Tesco is on a mission to spread joy this Christmas

  03-11-2022 22:09 via campaignlive.co.uk
  'The Christmas party' has been created by Bartle Bogle Hegarty.
  
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• Stagwell weathers hurricane and inflation to post 35% revenue growth

  03-11-2022 20:26
  US agency group sees 35% net revenue growth despite literal headwinds.
  Challenger agency network Stagwell has published its third-quarter results, revealing a record new business streak and the impact of extreme weather events on political ad spending.
  The group, which owns agencies such as 72andSunny, Anomaly and Stagwell Brand Performance Network, saw revenues grow over 35% in the last three months, but reduced its predicted revenues for the whole of 2022 slightly downward.
  Mark Penn, chairman
  
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• FMCG sales remain flat amid trade restocking - The Economic Times

  03-11-2022 20:06 via news.google.com
  FMCG sales remain flat amid trade restocking  The Economic Times
  
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• FMCG sales remain flat amid trade restocking - Economic Times

  03-11-2022 20:01 via news.google.com
  FMCG sales remain flat amid trade restocking  Economic Times
  
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• For Twitter users & brands, it's not about $8 a month – it's about access to information

  03-11-2022 18:55
  Musk’s latest move is (blue) ticking off brands and users, writes The Social Element’s Amy Gilbert. 
  In Elon Musk’s first act as Chief Twit, he’s decided to charge users for verification. Yes, charging for the legendary blue checkmark will bring in dollars and Musk is a businessman, after all. 
  But the move would be a flat-out disaster for brands and users alike – leaving brands open to impersonation and potentially leaving consumers confused about whether
  
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• Asda calls on Buddy the Elf to spread Christmas cheer

  03-11-2022 17:59 via campaignlive.co.uk
  'Have your 'elf a Merry Christmas' has been created by Havas London.
  
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• United Airlines releases meme campaign targeting unlucky Southwest travelers

  03-11-2022 17:50
  The unconventional campaign suggests that United Airlines offers an easier check-in process than its competitors.
  United Airlines is taking a shot at Southwest Airlines in a cheeky new ad campaign.  
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  The effort centers on various meme-format ad designed to resonate with travelers who may have set multiple alarms, or written themselves too many reminder notes, to avoid being stuck in the dreaded Southwest ‘Boarding Group C.’
  These unlucky passen
  
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• Lidl Christmas campaign follows a teddy bear’s rise to fame

  03-11-2022 17:41 via campaignlive.co.uk
  Lidl Bear is the face of Lidl’s new donation initiative, which encourages customers to drop off unopened toys for children that need support.
  
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• Boots continues to spread ‘joy’ while offering ‘most affordable’ Christmas ever

  03-11-2022 17:25 via campaignlive.co.uk
  "Joy for all' features a character called Holly who discovers a pair of magical spectacles.
  
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• Dentsu to invite clients to pre-define campaign carbon emissions

  03-11-2022 17:24 via campaignlive.co.uk
  Proprietary media planning tool will allow campaigns to be ‘optimised’ for carbon impact.
  
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• Digitas UK hires first chief growth officer

  03-11-2022 17:01 via campaignlive.co.uk
  Sarah Hackett joins the agency from Zone.
  
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• Fidelity opens waitlist for new crypto platform

  03-11-2022 17:00
  Fidelity Crypto will offer retail clients commission-free trading of Bitcoin and Ether.
  Fidelity Investments is gearing up to launch a new crypto trading platform designed for retail customers. The waiting list for the platform, dubbed Fidelity Crypto, opened this morning. 
  According to Fidelity’s website, the financial services giant’s new crypto service will be made available through the Fidelity Investments app; users will be able to manage their crypto investments and trades
  
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• TikTok taps DoubleVerify to improve brand safety media measurement

  03-11-2022 16:51
  The popular video app is expanding an existing partnership with media measurement and verification firm DoubleVerify.
  TikTok announced today that it has teamed up with digital media measurement and data and analytics platform DoubleVerify to equip advertisers on the social platform with deeper insights into brand safety and suitability.
  Here’s what you need to know.
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  The details
  ● TikTok is expanding its partnership with DoubleVerify, which was first anno
  
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• M&S Clothing and Home Christmas spot is bursting with community spirit

  03-11-2022 16:15 via campaignlive.co.uk
  M&S will be donating £1m to local community groups as part of the campaign.
  
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• NHS Blood and Transplant partners with Disney’s Marvel to encourage Black donors

  03-11-2022 16:00
  Health authority’s tie-up with Black Panther: Wakanda Forever film aims to reach a new Black audience.
  Disney’s Marvel Studios has teamed up with NHS Blood and Transplant and the Science Museum to harness the fictional sci-fi appeal of Wakanda to inspire people of Black heritage to come forward and give blood. 
  For the NHS, the Marvel tie-up will harness its franchise star power to meet the urgent demand for 250 donations every day to treat a variety of blood
  
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• Farmer Christmas returns for Morrisons festive campaign

  03-11-2022 15:54 via campaignlive.co.uk
  Publicis.Poke gives ‘well-received’ character a speaking role after last year’s debut.
  
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• Musing on Mira: how M&S can make the most of its risky virtual influencer

  03-11-2022 15:00
  Mira is M&S’s new brand ambassador. She’s also not real. Manolis Perrakis, innovation director at We Are Social, makes sense of the retailer’s decision to create a ‘vritual infleuncer’. 
  Well-known British brand Marks & Spencer (M&S) entered the virtual world with its digital influencer Mira and its Instagram account. The reaction has been mixed – while the relatively new account is attracting likes and comments, the comments have been relativ
  
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• Channel 4 and Vice describe the perfect client for branded shows

  03-11-2022 14:30
  The media companies urge brands to be more proactive in approaching them with briefs for advertiser-funded shows, but warn that they must not expect to “bang their products against viewers’ heads”.
  For The AdFab show during Media Summit 2022, The Drum’s editor Cameron Clarke was joined by David Amodio, who is the head of digital innovation and 4Studio at Channel 4, and Carsten Meijer, the senior vice-president of commercial at Vice Media Group.
  Amodio says that&
  
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• M&C Saatchi London CCO Ben Golik to leave

  03-11-2022 14:17 via campaignlive.co.uk
  The creative department will be run by Guy Bradbury and Matt Lee.
  
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• A vibrant addressable media ecosystem is only possible through collaboration

  03-11-2022 14:08
  Greater collaboration, ‘test and learn’ and measurement innovation are key for advertisers and publishers to succeed in the rapidly evolving privacy-first, addressable media landscape, finds European Addressable Media Initiative Report.
  A new advertising ecosystem is emerging, triggered by the growth of addressable media and improved consumer data privacy legislation. To date, growth in addressable advertising has been driven primarily by online media. But other platforms, inclu
  
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• Pudding is the problem in Sainsbury’s latest Christmas spot

  03-11-2022 14:05 via campaignlive.co.uk
  The ad was created by Wieden & Kennedy London.
  
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• Adidas and Stormzy to kick racial inequality out of football with #MerkyFC

  03-11-2022 13:37 via campaignlive.co.uk
  Launch follows Adidas and Fare Network-commissioned research that found people who identify as black or mixed black heritage make up only 6.7% of senior roles in football.
  
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• Adidas’s Kanye West PR headache takes a toll on its reputation

  03-11-2022 13:29
  Figures from YouGov show that sports giant’s slow response to ending partnership with musician has impacted its reputation among key 18-34-year-old demographic.
  Adidas was put under a harsh spotlight last month after Ye – the musician formerly known as Kanye West – made a series of offensive and antisemitic comments. While brands including Balenciaga, Gap and JP Morgan Chase were quick to cut ties and Twitter blocked him from the platform, Adidas stewed on the decision for over
  
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• The Media Summit agenda: here’s what’s on this week

  03-11-2022 13:10
  The Drum Media Summit has launched this week to steer advertisers, agencies, media owners, publishers and those with a stake in the flow of ad spend on what to expect for the coming year. 
  On November 2 and 3, The Drum's editorial team will broadcast live from London discussions, interviews, and keynotes via thedrum.com/tv with a preview of the schedule now available.
  Without further ado, here's the schedule. 
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  Wednesday
  From 9:30 ET/13:30 GMT, Th
  
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• Campaign podcast: John Hegarty on creativity in recession, plus Publicis bonuses

  03-11-2022 12:59 via campaignlive.co.uk
  BBH co-founder discusses his new course, The Business of Creativity.
  
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• How brands and creators can really play the scale game

  03-11-2022 12:30
  YouTuber and entrepreneur Caspar Lee knows all too well the frustrations of the world’s biggest creators and brands. Here, he announces what his agency Influencer.com is doing to help with its new app Waves for Creators. 
  Marketers are increasing their creator marketing budgets yearly, with forecasters predicting that 2023 will see creator marketing budgets increasing by 18% to a whopping $32.5bn. But, as more and more brands deploy bigger budgets into the creator marketing space, bot
  
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• Connecting 300 creators and beyond: how brands and influencers can play the scale game

  03-11-2022 12:30
  2010s-era YouTuber and entrepreneur Caspar Lee knows all too well the frustrations of the world’s biggest creators and brands. Here, he announces what his agency Influencer.com is doing to help with its new app Wave for Creators. 
  Marketers are increasing their creator marketing budgets yearly, with forecasters predicting that 2023 will see creator marketing budgets increasing by 18% to a whopping $32.5bn. But, as more and more brands deploy bigger budgets into the creator marketing s
  
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• 300 creators and beyond: how brands and creators can really play the scale game

  03-11-2022 12:30
  YouTuber and entrepreneur Caspar Lee knows all too well the frustrations of the world’s biggest creators and brands. Here, he announces what his agency Influencer.com is doing to help with its new app Waves for Creators. 
  Marketers are increasing their creator marketing budgets yearly, with forecasters predicting that 2023 will see creator marketing budgets increasing by 18% to a whopping $32.5bn. But, as more and more brands deploy bigger budgets into the creator marketing space, bot
  
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• The real ROI for ABM is in account based management, not marketing

  03-11-2022 12:00
  Regardless of what the economists are saying, companies are acting and behaving as if the country is in a recession. Carbon Design’s Scott Gillum explains what B2B marketers need to do to prepare.
  The fourth quarter looks like it’s going to be a very difficult one. As a result, organizations are taking a hard look at what they are getting for their investments.
  And you know what’s not producing? Account based marketing. Traditional ABM is not providing the real R
  
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• Former Mondelez e-commerce lead joins etaily as FMCG Director - manilastandard.net

  03-11-2022 12:00 via news.google.com
  Former Mondelez e-commerce lead joins etaily as FMCG Director  manilastandard.net
  
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• Ad of the Day: Fridays for Future ‘Aliens’ ads target US politicians ahead of midterms

  03-11-2022 12:00
  Poster campaign from Greta Thunberg fronted movement says greatest threat to Earth is closer than we think.
  Humans have long been fascinated with the idea that aliens exist and could potentially wreak havoc upon our world, but the environmentalism group Fridays for Future wants to warn that the true threat to this planet has been here all along.
  ‘Aliens’ is a poster campaign that takes inspiration from retro sci-fi movies and shows different environments under attack&n
  
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• Shelter shows reality of homeless children this Christmas

  03-11-2022 11:44 via campaignlive.co.uk
  The campaign follows on from last year's 'This is not a home'.
  
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• What does Elon Musk’s takeover of Twitter mean for advertisers?

  03-11-2022 11:38 via campaignlive.co.uk
  Industry experts are urging brands to 'wait and see' as new Twitter owner Elon Musk overhauls the platform.
  
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• Sainsbury’s teases Christmas ad with ‘countess’ Alison Hammond

  03-11-2022 11:24 via campaignlive.co.uk
  Twelve-second teaser puts spotlight on Taste the Difference and indulgence.
  
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• Private view: British Airways, TK Maxx, Gucci, Peta, Trainline and more

  03-11-2022 11:21 via campaignlive.co.uk
  Creative leaders review the latest work.
  
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• Pitch Update: Volkswagen, GambleAware, Royal Navy, RAF, iRobot, Dropbox and more

  03-11-2022 10:39 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• Black Friday 2022: a shift from planet to people

  03-11-2022 10:00
  Black Friday is near. Alexandra Higgs of agency Landor & Fitch argues that it will look a little different this year, with smart brands giving new attention to cash-pressed consumers.
  Black Friday used to represent the worst of blind consumerism, with large crowds not always in the holiday spirit.
  But the internet and a good dose of cynicism have transformed the shopping event into a prime opportunity for brands to instead showcase their brand purpose and progressive values.
  Last year saw br
  
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• Visy boosts Queensland recycling with $700m investment - Inside FMCG

  03-11-2022 09:55 via news.google.com
  Visy boosts Queensland recycling with $700m investment  Inside FMCG
  
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• Marquis Marketing names new CEO for macadamia business - Inside FMCG

  03-11-2022 09:55 via news.google.com
  Marquis Marketing names new CEO for macadamia business  Inside FMCG
  
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• Arnott's brings back online Tim Tam store by popular demand - Inside FMCG

  03-11-2022 09:55 via news.google.com
  Arnott's brings back online Tim Tam store by popular demand  Inside FMCG
  
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• DealShare launches Private Brands, eyes deeper penetration into value conscious FMCG market - MediaNews4U

  03-11-2022 09:07 via news.google.com
  DealShare launches Private Brands, eyes deeper penetration into value conscious FMCG market  MediaNews4U
  
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• Now that Basic with Ads has launched, what’s next for Netflix?

  03-11-2022 09:00
  Netflix has started rolling out its long-awaited Basic with Ads tier in 12 countries. During The Drum’s Media Summit, we ask top marketers and buyers whether the streaming giant has done enough to attract top brands and consumers.
  Costing roughly half the price of a standard subscription, the Netflix Basic with Ads tier is now being rolled out and will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US by November 10.
  
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• Now Basic with Ads has launched, what's next for Netflix?

  03-11-2022 09:00
  Netflix has launched the long-awaited Basic with Ads tier in 12 countries. During The Drum’s Media Summit we ask top marketers and buyers whether the streaming giant has done enough to attract top brands and consumers.
  At roughly less than half the price of a standard subscription, Netflix Basic with Ads tier has begun its roll out and will be launched in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US by November 10. The ad-supported subsc
  
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• PA steps up its agency sector foothold with Hydrogen acquisition

  03-11-2022 07:00
  Hydrogen is the second agency acquired by the PA as it expands beyond media and content services.
  The Press Association has expanded its presence in the advertising sector with the acquisition of Scottish social media agency Hydrogen.
  Despite being known primarily as a wire service, 154-year-old PA Media also owns a portfolio of media and creative businesses in the UK and Ireland, including image licensor Alamy, video tech services company Stream AMG, as well as greyhound and horse racing covera
  
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• PA is steps up its agency sector foothold with Hydrogen acquisition

  03-11-2022 07:00
  Hydrogen is the second agency acquired by the PA as it expands beyond media and content services.
  The Press Association has expanded its presence in the advertising sector with the acquisition of Scottish social media agency Hydrogen.
  Despite being known primarily as a wire service, 154-year-old PA Media also owns a portfolio of media and creative businesses in the UK and Ireland, including image licensor Alamy, video tech services company Stream AMG, as well as greyhound and horse racing covera
  
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• Apple is 2022’s top brand with Microsoft ascending to No 2, per Interbrand

  03-11-2022 05:01
  Interbrand’s annual report identifies the strongest global brands that will continue to thrive despite looming economic uncertainty.
  Brand consultancy Interbrand today released its ‘Best global brands’ list of 2022.
  Out of the world’s top 100 brands, Apple retained its top spot after increasing 18% in year-over-year brand value to about $482m. Meanwhile, Microsoft, with a $278m valuation, took Amazon’s No 2 ranking. Other notable placements include Nike enterin
  
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• Apple is 2022's top brand with Microsoft ascending to No. 2, per Interbrand

  03-11-2022 05:01
  Interbrand’s annual report identifies the strongest global brands that will continue to thrive despite looming economic uncertainty.
  Brand consultancy Interbrand today released its ‘Best global brands’ list of 2022.
  Out of the world’s top 100 brands, Apple retained its top spot after increasing 18% in year-over-year brand value to about $482 million. Meanwhile, Microsoft, with a $278 million valuation, took Amazon’s #2 ranking. Other notable placements include Nike
  
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• High volume, low margin: The e-commerce dilemma for FMCG companies - manilastandard.net

  03-11-2022 04:14 via news.google.com
  High volume, low margin: The e-commerce dilemma for FMCG companies  manilastandard.net
  
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• Woolworths posts marginal sales increase - Inside FMCG

  03-11-2022 03:04 via news.google.com
  Woolworths posts marginal sales increase  Inside FMCG
  
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