FMCG news

• Kleenex hires ‘lawyers’ so consumers refer to its product correctly

  02-11-2022 21:50
  The ‘Lawyers of Kleenex’ have taken to social media to publicly thank those who use the Kleenex brand name correctly.
  Kleenex is taking legal action to ensure sniffly people everywhere are using their trademarked name correctly. Hint: it’s a “Kleenex brand tissue,” not just any branded tissue.
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  The brand today revealed a social media stunt designed to educate the public about the correct use of the Kleenex brand name, to keep its tradema
  
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• Demand for apparel, FMCG, gadgets fires up festive sales | Mint - Mint

  02-11-2022 19:24 via news.google.com
  Demand for apparel, FMCG, gadgets fires up festive sales | Mint  Mint
  
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• As rural demand weakens, FMCG distributors offer more credit to retailers - Business Standard

  02-11-2022 18:00 via news.google.com
  As rural demand weakens, FMCG distributors offer more credit to retailers  Business Standard
  
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• Clear Channel moves streets ahead as digital out-of-home screens proliferate

  02-11-2022 17:59
  Media owner Clear Channel has hit an out-of-home (OOH) milestone with its digital screen portfolio.
  Outdoor communications specialist Clear Channel has marked a major milestone in its bid for ubiquity on Britain’s streets with the installation of 3,600 digital screens.
  The media provider has invested heavily in expanding its mall network with the installation of 600 ’Live Screens’ in high-traffic retail environments, augmented by a further 3,000 AdShel Live Screens on the high
  
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• Major resignations and platform changes at Twitter spook users and advertisers alike

  02-11-2022 17:55
  Less than a week into Elon Musk’s reign over the Twitterverse, things are looking tenuous for advertisers.
  Elon Musk fired the entire Twitter board – after dismissing chief executive Parag Agrawal and chief financial officer Ned Segal – just three days after his $44bn takeover of Twitter was made official Friday, October 28, per a securities filing. The billionaire executive made himself the sole director and has reportedly pulled more than 50 Tesla employees – most of wh
  
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• FMCG major Dabur to turn ex-dividend tomorrow. How to know you're eligible for dividends? | Mint - Mint

  02-11-2022 17:37 via news.google.com
  FMCG major Dabur to turn ex-dividend tomorrow. How to know you're eligible for dividends? | Mint  Mint
  
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• PrintWeek Awards 2022: Perfect Packaging wins Packaging Converter of the Year (FMCG) - PrintWeek India

  02-11-2022 17:33 via news.google.com
  PrintWeek Awards 2022: Perfect Packaging wins Packaging Converter of the Year (FMCG)  PrintWeek India
  
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• Global new-biz regional analysis: UK takes Europe lead as OMD snaps up British Gas and Virgin Media O2

  02-11-2022 17:08 via campaignlive.co.uk
  WPP’s Mediacom and MSix & Partners also win big in the UK
  
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• The Drum’s Media Summit: what happens after the cookies have crumbled?

  02-11-2022 17:00
  Experts join us to untangle the issue of the third-party cookie phase-out, looking at the opportunities in a new privacy-centric world.
  The deprecation of the cookie has been kicked down the road a few times as Google delays implementing the change. For marketers, that has been both a blessing and a curse; at the last delay announcement in July, the IAB UK’s Jon Mew urged marketers to use the time wisely.
  He argued: “By being proactive and adopting alternative ways to effectivel
  
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• Product placement 2.0 is one solution to Netflix’s problem

  02-11-2022 17:00
  More brands in films? It’s coming, writes 20Nine founder Greg Ricciardi.
  If Netflix and other streaming services wish to scale without compromising their unique business models, they should learn to embrace the age-old marketing strategy of product placement.
  We all are aware that James Bond drives an Aston Martin. But do we know what the British automaker spends for that awareness? How about Smirnoff, the vodka that gets “shaken, not stirred” in 007’s martinis? If report
  
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• Newsworks survey: public wants advertisers to back news media

  02-11-2022 16:50 via campaignlive.co.uk
  Findings show people value journalists’ coverage of cost-of-living crisis.
  
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• PlayStation gets ready to level-up in the VR game

  02-11-2022 16:14
  The PSVR2 will be released in February, 2023 for $549.99.
  This morning, PlayStation announced in a blog post that its second virtual reality headset, the PlayStation VR 2, will be released on February 22, 2023 for $549.99. The headset will also be available for preorder in select markets beginning on November 15. 
  Made specifically for gaming, the PSVR2 “will allow you to escape into new worlds while feeling a groundbreaking sense of immersion,” PlayStation wrote in the blog pos
  
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• Nominations revealed for The Drum Awards for the Digital Industries 2022

  02-11-2022 16:00
  Zulu Alpha Kilo, Spark Foundry, Deloitte Digital and VMLY&R among those in the running at The Drum Awards for Digital Industries 2022.
  The Drum Awards for Digital Industries rewards the people and companies behind the most effective digital campaigns from around the world, recognizing them for their excellence.
  Our global judging panel – which includes experts from Forbes, CNN, TMW Unlimited, Deliveroo, Uefa, MediaCom, Wunderm
  
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• GambleAware concludes creative and media agency review

  02-11-2022 16:00 via campaignlive.co.uk
  Both incumbents lose out as new marketing chief rings changes.
  
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• TBWA\London hires House 337's Melody Sylvester to work alongside Andy Jex

  02-11-2022 15:31 via campaignlive.co.uk
  Move part of agency’s plan to bring producers closer to clients.
  
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• TBWA\London hires award-winning producer to work alongside CCO

  02-11-2022 15:31 via campaignlive.co.uk
  Move part of agency’s plan to bring producers closer to clients.
  
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• American Cancer Society refreshes brand by launching ‘Meant to be together’

  02-11-2022 14:00
  The iconic not-for-profit aims to modernize its brand with a new look, feel and messaging.
  The American Cancer Society, the organization with a vision to “end cancer as we know it, for everyone,” today launched ‘Meant to be together.’ 
  The new campaign from Havas New York focuses on the American Cancer Society’s ‘Hope Lodge,’ which provides a free home away from home for tens of thousands of patients who must travel for cancer treatment each ye
  
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• Ads of the Week: Disney concludes Christmas trilogy and Visit Sweden spooks tourists

  02-11-2022 14:00
  There’s also a captivating ad from Guinness highlighting how passionate football fans are, while Nike challenges refugee stereotypes in a documentary with Bayern Munich player Alphonso Davies.
  Every Wednesday, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.
  This week, Disney pulled on heartstrings with a Christmas ad about the arrival of a new baby, Visit Sweden spooked potential tourists with an audio horror story and
  
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• Channel 4 brand to swallow up streaming service All 4

  02-11-2022 13:51 via campaignlive.co.uk
  Marketing chief embarks on project to unify ‘disparate’ services under main brand.
  
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• TV measurement needs to embrace a multi-currency future, urges NBCUniversal digital VP

  02-11-2022 13:36
  Ahead of speaking at The Drum Media Summit 2022, NBCUniversal’s vice-president of digital Hayley Cochrane calls for a multi-currency approach to TV measurement. 
  We all know that measurement has fallen behind the consumer as the advertising landscape has significantly changed. Viewers are no longer distinguishing between linear and digital – they are choosing to tune in to what they want, where, when and how they want to watch.
  We must now embrace a multi-currency futu
  
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• Ad of the Day: Shelter details bleak reality children could face this Christmas

  02-11-2022 13:15
  The charity estimates that 119,500 children will be without a home this winter, waking up on Christmas day in temporary accommodation.
  Following on from last year’s acclaimed film ‘The Drive,’ housing charity Shelter has released another hard-hitting video that details the realities many families will face over the coming months.
  In ‘Brave Face,’ viewers watch a typical day unfold for a young boy. Throughout the course of the day he receives bad grades, misses out o
  
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• All 4 no more as Channel 4 unites portfolio under single brand

  02-11-2022 13:00
  Broadcaster is bringing together all its channels and services in a bid to blur lines between linear, digital and social. 
  From Spring 2023, UK broadcaster Channel 4 is to adopt a single brand identity across its entire portfolio, including losing the All 4 name from its video on demand (VOD) service. The move is a response to audiences no longer distinguishing between linear and digital content.
  The brand transformation is part of its Future4 strategy, which aims to double v
  
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• YouTube ready for primetime with a third-party subscription streaming offer

  02-11-2022 12:18
  Platform working with the likes of Paramount+, Starz, AMC+, Showtime and ViX+.
  YouTube will play host to third-party subscription streaming services for the first time in the US as the video portal diversifies away from user and creator-generated content and towards primetime.
  Having abandoned efforts to curate scripted original programming such as Cobra Kai (now a Netflix title), the platform is instead working with the likes of Paramount+, Starz, AMC+, Showtime and ViX+ to showcase t
  
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• The Drum Awards for B2B: a closer look at the Best B2B Brand Campaign category

  02-11-2022 12:00
  Meta, Ogilvy, Stein IAS and DHL Supply Chain are among the contenders for the coveted trophy.
  All of the nominees have now been announced for The Drum Awards for B2B, but while we count down the days until the ceremony (part of our week-long awards festival running from December 5-9) and get set for B2B World Fest, let’s take an in-depth look at the campaigns in the running for Best B2B Brand Campaign.
  These awards celebrate the companies and people around the world&nbs
  
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• M&S reunites French and Saunders for feel-good Christmas ad

  02-11-2022 12:00
  To promote its range of Christmas food and drinks, the retailer tells the tail of a burgeoning friendship between two unlikely characters.
  In this feel-good campaign from M&S Food, Dawn French reprised her role as the festive Fairy – this time joined by her comedy partner Jennifer Saunders.
  As the animated ad begins, we see Fairy on the hunt for a new friend to celebrate the festive period with. After rejecting some unsuitable candidates, she heads to the dog’s bed in the living
  
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• NHS hooks up with Marvel’s Black Panther to urge more black people to give blood

  02-11-2022 11:56 via campaignlive.co.uk
  This is the third collaboration between Disney and NHS Blood and Transplant.
  
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• TV Talks: can attribution prove TV’s effectiveness? Channel 4 thinks so

  02-11-2022 11:13
  Channel 4’s Ewan Douglas and Ronny Golan from ViewersLogic sit down with Hannah Bowler on this week's TV Talks. The pair talk attribution models and the need to prove TV's effectiveness as budgets get squeezed. 
  As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler teamed up to launch a podcast series that takes a closer look at developments in the TV advertising space. Across the upcoming 10 episodes, we dig deeper
  
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• Twin events set to redefine future of FMCG, food industry - Trade Arabia

  02-11-2022 10:54 via news.google.com
  Twin events set to redefine future of FMCG, food industry  Trade Arabia
  
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• The new era of audio advertising lets you talk to the ads you hear

  02-11-2022 10:00
  The future of audio ads will be transformed by bridging voice interactivity to allow customers to request information or order products directly from an audio ad.
  Today, audio is omnipresent, and it has completely changed the way we consume and interact with technology. Radio, podcasts and audiobooks have quickly become the busy person’s medium, designed for people to listen to on the go. 
  While the growth of audio advertising has been much more of a slow evolution than a revolution,
  
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• Starbucks celebrates 25 years of its holiday red cups

  02-11-2022 10:00
  Fan favorites including the peppermint mocha and the reindeer cake pop make their way back to Starbucks stores nationwide on November 3.
  Starbucks is celebrating an extra-special holiday milestone this year: the 25th anniversary of its iconic holiday cups.
  Beginning November 3, the coffee giant’s festive menu makes its return, including the now 20-year-old peppermint mocha, the returning reindeer cake pop and an all-new pastry: the chocolate pistachio swirl. Other limited-time items includ
  
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• Big brands set to miss plastic sustainability targets - Inside FMCG

  02-11-2022 08:53 via news.google.com
  Big brands set to miss plastic sustainability targets  Inside FMCG
  
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• Rupee depreciation to worsen FMCG inflation woes - Moneycontrol

  02-11-2022 08:16 via news.google.com
  Rupee depreciation to worsen FMCG inflation woes  Moneycontrol
  
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• Markets snap 4-session winning streak ahead of Fed outcome – FMCG, retail and telecom decline - Business Insider India

  02-11-2022 08:00 via news.google.com
  Markets snap 4-session winning streak ahead of Fed outcome – FMCG, retail and telecom decline  Business Insider India
  
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• Fast Moving Consumer Goods(FMCG): Market 2022 Latest Emerging Trend, Demand, Customer Needs and Forecast 2028 - openPR

  02-11-2022 08:00 via news.google.com
  Fast Moving Consumer Goods(FMCG): Market 2022 Latest Emerging Trend, Demand, Customer Needs and Forecast 2028  openPR
  
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• Disconnecting to reconnect: I climbed Kilimanjaro and, thankfully, the wifi didn’t work

  02-11-2022 08:00
  Threepipe Reply’s Jim Hawker recently climbed Africa’s highest mountain. Amid an under-reported mental health pandemic and an industry nervous about the economy, he was happy to find that recently-announced wifi on the mountain isn’t yet working.
  The last thing I want this article to be is one of those ‘what leadership lessons I learned from climbing Kilimanjaro.’ You know those sorts of articles and posts that you constantly see on LinkedIn, as people try to f
  
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• Fruit Growers Tasmania launches new export initiative - Inside FMCG

  02-11-2022 04:47 via news.google.com
  Fruit Growers Tasmania launches new export initiative  Inside FMCG
  
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• Disney’s ‘optimistic’ Christmas ad tells the story of a new sibling

  02-11-2022 01:01
  Following on from the success of last year’s ‘The Stepdad,’ Disney is once again pulling at the heartstrings this holiday season.
  ‘The Gift’ marks the final installment of the ‘From Our Family To Yours’ trilogy and tells the story of a little girl who is trying to adjust to the changing dynamics as her family prepares to welcome another child.
  It’s a touching story of sibling relationships, with the brand’s iconic mascot Mickey Mouse the cons
  
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