FMCG news

• ATP Science’s Geoff Cockerill on growing the collagen category - Inside FMCG

  01-11-2022 22:16 via news.google.com
  ATP Science’s Geoff Cockerill on growing the collagen category  Inside FMCG
  
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• Michelob Ultra steps up to support female and non-binary marathon runners

  01-11-2022 22:08
  The initiative includes a new video spot celebrating Kathrine Switzer – the subject of a famous photograph taken during the 1967 Boston Marathon. 
  Beer brand Michelob Ultra has announced a campaign aimed at supporting female and non-binary runners.
  The campaign – launched in partnership with the Women’s Sports Foundation, a not-for-profit devoted to promoting access to athletic programs for women – includes a video spot that recreates an iconic (a
  
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• Jennifer Lawrence and Ed Helms spotlight danger faced by poll workers ahead of US midterms

  01-11-2022 21:45
  Facing threats of violence, many US election workers fear for their lives, their jobs and the future of American democracy. Advocacy group RepresentUs has tapped actors Jennifer Lawrence and Ed Helms to help raise awareness of the worsening issue. 
  A powerful new PSA starring A-listers Jennifer Lawrence and Ed Helms draws attention to the all-too-real risks that US election workers take on to support fair, democratic elections. It calls on Americans to voice their support for such workers a
  
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• Jennifer Lawrence & Ed Helms spotlight danger faced by poll workers ahead of US midterms

  01-11-2022 21:45
  Facing threats of violence, many US election workers fear for their lives, their jobs and the future of American democracy. Advocacy group RepresentUs has tapped actors Jennifer Lawrence and Ed Helms to help raise awareness of the worsening issue. 
  A powerful new PSA starring A-listers Jennifer Lawrence and Ed Helms draws attention to the all-too-real risks that US election workers take on to support fair, democratic elections. It calls on Americans to voice their support for such workers a
  
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• FMCG Market to Grow by USD 310.5 Bn, Growing Preference For E-commerce Online Distribution to Boost Growth - Technavio - PR Newswire

  01-11-2022 21:15 via news.google.com
  FMCG Market to Grow by USD 310.5 Bn, Growing Preference For E-commerce Online Distribution to Boost Growth - Technavio  PR Newswire
  
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• FMCG Market to Grow by USD 310.5 Bn, Growing Preference For E-commerce Online Distribution to Boost Growt - Benzinga

  01-11-2022 21:15 via news.google.com
  FMCG Market to Grow by USD 310.5 Bn, Growing Preference For E-commerce Online Distribution to Boost Growt  Benzinga
  
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• This Week in the Metaverse: Parsons' virtual fashion course, Ralph Lauren enters Fortnite

  01-11-2022 20:09
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Here’s what you need to know from this past week:
  Parsons School of Design partners with Roblox to prepare students for the future of digital fashion. Today, Parsons School of Design - part of the New School in New York City - announced that it has launched a new partnership with blockchain-based gaming platform Roblox in an effort to educate students about the ever-evolving world of digital fashion. The tw
  
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• This Week in the Metaverse: Parsons’ digital fashion course and Ralph Lauren taps Fortnite

  01-11-2022 20:09
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Here’s what you need to know from this past week:
  Parsons School of Design partners with Roblox to prepare students for the future of digital fashion. Today, Parsons School of Design – part of the New School in New York City – announced that it has launched a new partnership with blockchain-based gaming platform Roblox in an effort to educate students about the ever-evolving world of d
  
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• Australian advertisers ignore global uncertainty with strong ad spend growth

  01-11-2022 20:00
  Australian advertisers continued to shrug off global uncertainty through September, with total ad spend growing 6.6% to $774.9 million.
  The figures from SMI see the market just 0.7% or 5.5 million below the record September level in 2018.
  The September growth also ensured a record level of September quarter ad spend, which increased 3.6%, while the calendar year to date is up 8.5%. SMI said the growth would continue in October, which is already showing strong ad demand.  
  If
  
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• As Meta’s woes worsen, will Mark Zuckerberg take a cue from Snap’s Evan Spiegel?

  01-11-2022 19:43
  There’s no question that Meta is bleeding, and bleeding badly. But, as Lotame exec Mike Woosley asks, is the secret to success simply grinning and bearing it?
  We all recall the years when Mark Zuckerberg could do no wrong, but lately he actually seems worried. At an all-hands meeting on June 30, he lost his cool when an employee asked if Meta (née Facebook) would continue affording five surplus vacation days. So-called ‘Meta Days’ were granted to pamper stressed employee
  
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• B2B marketing and The Rule of Three in a recession

  01-11-2022 18:00
  As we emerge from the market disruption of pandemic lockdowns into a world of supply chain shortages and looming recession, B2B marketers could be forgiven for feeling at best uneasy, and at worst panicked. But in uncertain times, there is comfort – and strategic direction – to be found in The Rule of Three, writes True founder Richard Parsons.
  The Rule of Three is a hypothesis about the evolution of industry leadership and structure, first set out by Boston Consulting Group founder
  
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• Movers and Shakers: Dentsu International, Hearst UK, Ogilvy and more

  01-11-2022 17:59 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Movers and Shakers: Dentsu, Hearst UK, Ogilvy, Atomic, Oliver, Space & Time and more

  01-11-2022 17:59 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• PHD names inaugural EMEA chief executive

  01-11-2022 17:15 via campaignlive.co.uk
  Toby Hack will lead the media agency network across more than 50 markets. The network has also hired a new global client lead.
  
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• The Media Summit agenda: Here's what's on this week

  01-11-2022 16:50
  The Drum Media Summit has launched this week to steer advertisers, agencies, media owners, publishers and those with a stake in the flow of ad spend on what to expect for the coming year. 
  On Wednesday 2 and Thursday 3 November, The Drum's editorial team will broadcast live from London discussions, interviews, and keynotes via thedrum.com/tv with a preview of the schedule now available.
  Without further ado, here's the schedule. 
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  Wednesday
  From&nb
  
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• Ben Stiller, John Travolta, LeBron James and kids star in PlayStation God of War ad

  01-11-2022 16:29 via campaignlive.co.uk
  Game is released this month on PlayStation 4 and 5 consoles.
  
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• Was this the first influencer marketing agency on TikTok?

  01-11-2022 16:14
  The Drum catches up with Alessandro Bogliari, co-founder and chief exec at The Influencer Marketing Factory – an agency that just might, he says, have been one of the very first doing work on TikTok.
  On social media, we rarely pause to smell the roses. Not least on TikTok, where a new trend arrives every day, creating another new star and sweeping away yesterday’s.
  In this landscape, history can be hard to see through the mist – including what trend or idea came from where. So
  
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• Brands will buy their Twitter Verified status, but most people won’t

  01-11-2022 15:57
  Can Elon Musk convince Twitter users to buy their blue ticks? Here’s Dom Burch, founder at Why Social, on why it might be a hard sell. 
  I start this opinion piece with a slight sense of trepidation. 
  Last time I critiqued Twitter on here, I put someone’s nose firmly out of joint. 
  Mind you, it still hasn’t fixed the search functionality, and not being able to follow more than 5000 people unless I have 5000 followers continues to annoy me. 
  But Elon has bigge
  
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• Dawn French and Jennifer Saunders star in M&S Food's Christmas spot

  01-11-2022 15:46 via campaignlive.co.uk
  French returns as the Christmas fairy and brings Saunders, aka Duckie the dog toy, to life.
  
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• How to soundscape and sound design for any podcast (branded or otherwise)

  01-11-2022 15:00
  Though often an afterthought, soundscaping and sound design can make or break your relationship with podcast listeners. In this piece, Emma Spellacy (Acast creative designer for the Americas) shares four things creators and brands alike should keep in mind as they look to enhance their storytelling through sound.
   
  I’ve been working as a multidisciplinary designer since I graduated, dipping my toes in the many fields that design can encompass: branding, graphic design, websites, UI, y
  
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• Klass act: triple whammy of ASA censure for influencer Myleene

  01-11-2022 14:57 via campaignlive.co.uk
  Klass expressed confusion as to what was an ad, or not, but promises to add the word 'ad' to all her commercial posts in future.
  
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• How creative robots will save human artistry in the agency world

  01-11-2022 14:30
  Steve Turnsek is chief executive at Otomo.io, AnalogFolk Group’s production automation solution. Here, he addresses concerns that creative robots will stifle creativity, arguing that they will instead unleash it.
  This is not an article about how artificial intelligence content-generation tools can create cool fun memes and images. This is about extending the power of human creativity by removing boundaries (time, cost, variation) from the creative and production process. 
  Remembe
  
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• Disney completes its Christmas trilogy with 'The gift'

  01-11-2022 14:25 via campaignlive.co.uk
  The animated ad is the final instalment of Disney’s ‘From our family to yours’ festive shorts.
  
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• Brands beware: Musk's Twitter will be a cesspool of disinformation and hate

  01-11-2022 14:22
  All brands should pause engagement on Twitter immediately, writes Bread & Law founder Andrew Graham. Here’s why.
  Pop quiz: You, I, and some other friends are having a drink at happy hour. Three historical figures stroll into the bar. We’re not going to name names here, but just say the three are a serial killer, a terrorist, and a prolific racist.
  Assume that everybody in the bar is physically safe. It’s just that those historical figures who just joined our conversation ar
  
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• Eating out while staying in: why we love delivery apps

  01-11-2022 14:03
  Savanta recently launched its BrandVue Eating Out report, revealing which brands are winning the hearts of more than 96,000 UK diners. Its executive vice-president Will Blackett explores which brands consumers turn to when they’re choosing to order in, as opposed to eating out. 
  Just Eat is the UK’s most loved food delivery service, holding on to its lead from last year. Competition is strong, though. The food delivery space’s evolution over the past 12 months has been fas
  
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• Has the threat of media inflation been overstated?

  01-11-2022 14:00
  Inflation, inflation, inflation – it’s hitting everyone hard. Ian Daly, head of activation, Bountiful Cow, explains how it’s hitting media buyers.
  Compared to the cost of manufacturing and selling goods, media has not, for the most part, inflated anywhere near as much in recent months. Still, ‘some’ inflation is more than no inflation, so it’s understandable that advertisers have been reviewing their spend of late.
  The reality is that the story around inf
  
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• C4 Energy teams up with Wounded Warrior Project to support veterans

  01-11-2022 14:00
  The energy drink brand will release new flavors, donate $500,000 and sponsor Corporal Nick Perales’ ‘Walk for Remembrance.’
  Energy drink brand C4 Energy has announced a new partnership with Wounded Warrior Project (WWP), a not-for-profit that supports post-9/11 veterans and their family members. 
  Through the partnership, C4 has launched two new exclusive flavors: Mango Foxtrot and Mango Foxtrot Pre-workout. (The names of the new flavors are a play on “Whiskey Tango F
  
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• Brands beware: Musk’s Twitter will be a cesspool of disinformation and hate

  01-11-2022 14:00
  All brands should pause engagement on Twitter immediately, writes Bread & Law founder Andrew Graham. Here’s why.
  Pop quiz: you, I and some other friends are having a drink at happy hour. Three historical figures stroll into the bar. We’re not going to name names here, but just say the three are a serial killer, a terrorist and a prolific racist.
  Assume that everybody in the bar is physically safe. It’s just that those historical figures who just joined our conversation are
  
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• Fold7 hires Cannes Lions winners as creative directors

  01-11-2022 13:49 via campaignlive.co.uk
  Fold7 recently won Carlsberg and Radiocentre as clients.
  
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• What are the human costs of pitching? A podcast conversation with Blair Enns

  01-11-2022 13:47
  For The Drum’s podcast CEO Matters, Across the Pond’s Julie Cohen talks with Blair Enns, author of The Win Without Pitching Manifesto, about what pitching does to pitchers.
  The Drum’s newest podcast series is back with its second episode: The (Real) Human Cost of Pitching.
  In this series, marketing leaders go off-leash, talking about what matters most to them, alongside the people with whom they most want to talk about it. Here, Julie Cohen, founder and chief executive of agenc
  
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• Ad of the Day: Guinness captures the infectious passion of African football fans

  01-11-2022 13:33
  The stout brand hopes to celebrate the power of football fandom in the run-up to the Fifa World Cup.
  Set in a bustling Nigerian football viewing center (an extension of stadiums in many African cities), ‘Brothers’ tells the story of two siblings bound by their love of the beautiful game.
  Miracle and his brother Abidemi use their infectious passion to bring the community together and watch various matches socially. For Miracle, who is blind, football isn’t just about what we see
  
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• Pringles issues Twitter plea to Specsavers after ‘tasty gran’ poster typo

  01-11-2022 13:16 via campaignlive.co.uk
  Ad referred to ‘Multi tasty MultiGran’, missing crucial ‘i’.
  
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• Lego taps Katy Perry for ‘biggest ever’ Christmas campaign

  01-11-2022 13:00
  It’s the first time a celebrity has been featured in one of Lego’s Christmas campaigns.
  Lego has gone all out for its festive campaign. Rather than picture-perfect shots of snow, festive feasts and open fires, its shows a group of kids delivering presents on a giant vehicle of their design. Riding atop is pop star Katy Perry, who belts out her hit Firework during the journey.
  Lego said it’s “the biggest and most playful” festive marketing push to date for the brand.
  
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• Nike releases film championing refugees and sport

  01-11-2022 12:39 via campaignlive.co.uk
  The documentary follows Bayern Munich player Alphonso Davies.
  
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• Channel 4 study unearths what gen Z really thinks about social media

  01-11-2022 12:37
  Channel 4 has commissioned a study into the beliefs and media consumption habits of gen Z, finding that a majority of youths believe social media is a net positive in their lives (and more). 
  The UK broadcaster has commissioned a nationally representative survey of 1,500 people in cohorts of both 13-24-year-olds and over-25s to understand the true mood of young people in the UK. Here are some of the findings from the study, which will help inform marketers on how to talk to 8 mill
  
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• Creative Futures: print experts share top tips for personalized, omnichannel marketing excellence

  01-11-2022 12:23
  With the entry window extended for the Creative Futures awards competition, we ask our judges from Canon, YMCA, Nutshell Creative, The Strategic Mailing Partnership, Join the Dots, JICMAIL, Latcham, Marketreach and AutLay to share their top tips for what will make a winning entry.
  With everything going on in the world right now, it’s harder than ever for brands to recruit new customers. People expect unique marketing journeys tailored to them and personalized to their needs. The customer-c
  
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• Kraft Mayo serves up a dollop of nostalgic delight in Juicy Couture collab

  01-11-2022 12:00
  ‘The Smooth Lover’s’ collection features velvety smooth tracksuits and a bedazzled tube top, each iconic symbols of Y2K fashion.
  Kraft Mayo is egging on mayo lovers to indulge their millennium fantasies after whipping up a clothing collaboration with unforgettable Y2K lifestyle brand Juicy Couture.
  ‘The Smooth Lover’s’ comprises a dark blue velour tracksuit with ‘Smooth’ taking the place of ‘Juicy’ on the back, as well as a white v
  
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• Lego's 'biggest and most playful' festive campaign to date stars Katy Perry

  01-11-2022 11:43 via campaignlive.co.uk
  The brand is marking its 90th anniversary this year.
  
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• Chester Zoo hires Manchester agency line-up

  01-11-2022 11:38 via campaignlive.co.uk
  Creative start-up Meanwhile and media agency Love Sugar Science will work on brand and media strategy.
  
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• 3PL FMCG Logistics Market Growth and Share 2022 Competitive Landscape, Regional Demand, Latest Developments, Top Manufacturers and Opportunities till 2026 - Digital Journal

  01-11-2022 11:29 via news.google.com
  3PL FMCG Logistics Market Growth and Share 2022 Competitive Landscape, Regional Demand, Latest Developments, Top Manufacturers and Opportunities till 2026  Digital Journal
  
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• Nabs launches cost-of-living grant

  01-11-2022 11:28 via campaignlive.co.uk
  A one-off sum of £1,000 will be given to adlanders facing financial challenges.
  
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• The power of integrating creators with traditional media

  01-11-2022 11:25
  Creator marketing has completely changed the way consumers engage with brands. In turn, this has changed the way that brands should think about creators.
  Creator marketing has become an integral part of any media strategy – but some brands are still struggling to see how creators compare to traditional media formats and how they can best complement them.
  A new study from Influencer.com, MediaCom and GlobalWebIndex found that the potential impact of a campaign grows exponentially when a cre
  
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• Oliver's Real Food CEO Tammie Phillips steps down - Inside FMCG

  01-11-2022 11:21 via news.google.com
  Oliver's Real Food CEO Tammie Phillips steps down  Inside FMCG
  
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• Oliver promotes HR and inclusion chief to CEO

  01-11-2022 11:12 via campaignlive.co.uk
  Amina Folarin will build new leadership team and adopt 'fresh approach to C-suite roles'.
  
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• The best Fifa World Cup Qatar 2022 ads, so far

  01-11-2022 11:01 via campaignlive.co.uk
  Ahead of the tournament kick-off on 20 November, Campaign rounds up the best ads hyping up footie fans.
  
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• Fifa World Cup 2022 round-up: The ads hoping to get football fans excited

  01-11-2022 11:01 via campaignlive.co.uk
  The tournament kicks off on 20 November.
  
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• Succession plans: how can agencies balance the needs of clients with staff ambitions?

  01-11-2022 10:24
  Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
  Businesses of all stripes strive to recruit brilliant people and put them in great teams. But even when your hiring strategy succeeds, it’s unlikely to stay set in stone for very long. Many staff want the chance to move on up eventually – a development that will eventually destabilize your e
  
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• Campaign Big Awards 2022: winners revealed

  01-11-2022 10:11 via campaignlive.co.uk
  Adam & Eve/DDB was the big winner at the prestigious Campaign Big Awards 2022, which took place at The Londoner Hotel in Leicester Square.
  
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• Dividend Stock Rs 17: This FMCG company shares trade ex-dividend date today | Check HUL Dividend 2022 Recor... - Zee Business

  01-11-2022 06:26 via news.google.com
  Dividend Stock Rs 17: This FMCG company shares trade ex-dividend date today | Check HUL Dividend 2022 Recor...  Zee Business
  
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• Tax break assists Belgian brewery to 'Australianise' its beers - Inside FMCG

  01-11-2022 06:18 via news.google.com
  Tax break assists Belgian brewery to 'Australianise' its beers  Inside FMCG
  
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