FMCG news

• Vodafone NZ readies for rebrand to One New Zealand with new campaign

  31-10-2022 23:28
  Vodafone New Zealand has kicked off an ad campaign promoting its rebrand to One New Zealand, which will take effect in early 2023.
  The 'One Awesome Summer' campaign nods to the rebrand, which includes the new name and logo and follows the change of ownership from Vodafone Group to new owners Infratil and Brookfield, which bought the business in 2019.   
  The rebrand aims to "better reflect" the company's "deep connections and legacy in New Zealand, as well as our future ambitions", acco
  
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• GameStop officially launches its own NFT marketplace

  31-10-2022 22:02
  The new platform, developed in collaboration with blockchain company ImmutableX, is designed to make NFTs accessible to tens of millions of gamers in the US. 
  Video game retail giant GameStop has officially launched its NFT marketplace in partnership with Immutable X, a layer 2 blockchain built upon Ethereum. 
  In a statement released this afternoon, GameStop said that its new NFT platform “unlocks access to web3 games and millions of world-class, NFT gaming assets to more than 50
  
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• The Drum’s B2B World Fest pop-up TV Channel coming to you live Nov. 9-10

  31-10-2022 21:08
  For the first time ever, B2B World Fest 2022 will be broadcast live. Here’s what you need to know about the A-list speakers and in-the-moment topics that are on deck.
  Ever think, “I wish there was a TV channel that featured the top business-to-business marketers in the world sharing insights designed to help inform my 2023 plans?’ Well, that wish is about to come true.
  The Drum, in partnership with Stein IAS, is broadcasting B2B World Fest 2022 live to the world from London on
  
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• FMCG Retail Market Recovery and Impact Analysis Report - Dhofar Cattle Feed, Arla Foods, Mercor Group of - The Knox Reports

  31-10-2022 18:58 via news.google.com
  FMCG Retail Market Recovery and Impact Analysis Report - Dhofar Cattle Feed, Arla Foods, Mercor Group of  The Knox Reports
  
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• Snickers and Lemonade make pact to protect homeowners from Halloween trickery

  31-10-2022 18:13
  The candy brand and the insurer have collaborated in an effort to dissuade break-ins, robberies and vandalism around Halloween and encourage more homeowners to invest in Lemonade insurance. 
  Mars-owned candy brand Snickers has teamed with insurance firm Lemonade to shield homeowners from any unwanted trickery this Halloween. 
  According to data from the insurer – which specializes in home, renter, car, pet and life insurance – burglary and vandalism home insurance claims are
  
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• Loyalty programs are broken – are NFTs the solution?

  31-10-2022 18:13
  Ben Owen, campaign director at Iris, investigates whether NFT technology just might be able to revolutionize loyalty programs.
  At Iris we believe that participation is the key to a brand’s success. A ‘participation brand’ is not built ‘for’ customers but with them, designed to drive excitement and involvement and to embed in people’s lifestyles.
  Loyalty programs are a common strategic tool to drive participation at key moments with customers. But the goal
  
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• Will advertisers stick with a Twitter run by Elon Musk?

  31-10-2022 18:00
  Elon Musk’s first few days at the helm of Twitter have set in motion several contentious policies and plans and seen it lose some blue-chip advertisers. Will the billionaire boss's appeal to brands to trust his judgement work?
  Within hours of taking control of Twitter, Elon Musk had sacked key staffers, including its chief executive, chief financial officer, head of legal policy and safety and general counsel. Deeper cuts are on the way, he warned. He then set in motion the launch of paid-
  
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• Mother unites children's TV show Hey Duggee with Ukraine show Mavka. The Forest Song

  31-10-2022 17:49 via campaignlive.co.uk
  CBeebies show teaches children how to welcome arrivals from Ukraine.
  
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• Ralph Lauren launches partnership with Fortnite

  31-10-2022 17:36
  The collaboration will include the launch of virtual and physical goods, a Twitch livestreaming event in New York City and a global in-game tournament.
  Ralph Lauren is galloping into the world of online gaming.
  Today, Ralph Lauren announced a new partnership with Epic Games, the company behind Fortnite, an online multiplayer video game that currently boasts more than 400m user accounts on a global scale. 
  Though it is not built using blockchain, Fortnite has become a major port of entry for
  
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• ‘Time to BeReal’: social media fad or potential marketing tool?

  31-10-2022 17:21
  BeReal is the breakout social media app of 2022, but is it a welcoming environment for brands? Tori Attwood of agency No Brainer investigates.
  BeReal is the latest social media trend to take the world by storm. The app has received over 28m downloads since its launch in 2020 and now pulls in over 21 million active users. The surge in the app’s popularity has seen a dramatic increase, from a mere 10,000 users a little over a year ago to the very top of the list of free apps on Apple’s
  
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• Sharing the everyday: is the future of social more authentic?

  31-10-2022 16:53
  Goodbye polished posts, hello unfiltered realness. Found’s Sol Campbell contemplates a more down-to-earth era of social media and what it could mean for the future of content for The Drum’s Content Marketing Deep Dive.
  Making a cup of coffee, walking to the shops or watching TV are all things that could populate Instagram feeds in the future as social media becomes more ‘real.’ While seeing this kind of everyday lifestyle content isn’t something new t
  
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• The way you make me feel: how ads from UK's most connected brands transcend generations

  31-10-2022 16:50
  Opinium's Florence Staples and Robyn McKane look into research on the UK's most connected brands and how to strike a generational balance. 
  Opinium’s 2022 Most Connected Brands research, an index that identifies the brands which are indispensable to consumers’ daily lives, has highlighted some interesting generational differences among brands.
  The generational gap has always been a conundrum for brands, who can often find that while one line of communication
  
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• M&A battle for M&C Saatchi is over after shareholders reject Next 15 bid

  31-10-2022 16:47 via campaignlive.co.uk
  Agency group set to remain independent.
  
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• Final few days left to enter Campaign’s Best Places to Work 2023

  31-10-2022 16:28 via campaignlive.co.uk
  The deadline for this year's scheme is 4 November.
  
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• If you can’t change it, grow around it: the leaders rallying for diversity and inclusion

  31-10-2022 16:25
  How do you design a diverse work environment that benefits future generations – and how do you know it’s working? The Drum recently spoke to six marketers about fostering inclusivity and how to drive lasting change.
  If you want to make a tangible difference to a systemic problem, you have to come at it from two angles: advocating for the marginalized and educating those who aren’t yet allies. Serving both groups is one remit in which organizations fall short, says Lindsay
  
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• Ad of the Day: Nike challenges refugee stereotypes with Alphonso Davies film

  31-10-2022 16:04
  Nike has set about challenging refugee stereotypes in a documentary with Bayern Munich player Alphonso Davies. 
  Ahead of Davies playing his first World Cup for the Canadian men’s team, Nike has retold his story from a refugee camp to professional football. “Anyone can become a refugee – it’s not something you choose,” is the message from Davies in the film. 
  Davies was born in a Ghanaian refugee camp after his parents fled the Liberian civil war. When he w
  
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• Nominations revealed for The Drum Awards for B2B 2022

  31-10-2022 16:00
  FCB NewYork, TikTok, Cargo, Wunderman Thompson, Stein IAS, Deloitte LLP, Yext, Mower, The&Partnership and Intercept are among those in the running for The Drum Awards for B2B 2022.
  The Drum Awards for B2B is a celebration of the companies and people who bring creativity to B2B marketing across the globe. 
  Our judging panel – chaired by John Brockelman, chief marketing officer of State Street Global Advisors, and Katie Streten, head of creative st
  
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• 5 things consumers will expect from brands in 2023

  31-10-2022 16:00
  If you haven’t considered privacy, storytelling, or representation in your content marketing strategy, Digital Ethos’ Liam Thornton is here to break down why you should.
  1. Consumer privacy will be a priority
  2022 has seen a rise in cyber attacks, with users’ private information and data being leaked. A survey in the UK found that 39% of businesses had reported a cyber-attack in the last 12 months.
  A business’ customers must feel safe that their data is not being sol
  
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• Twitter to form content moderation council; Elon Musk says no reinstatements until then

  31-10-2022 15:38 via campaignlive.com
  The council will determine content decisions and account reinstatements, owner Elon Musk said.
  
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• This Halloween, what are agency leaders’ client horror stories?

  31-10-2022 15:20
  In commemoration of spooky season, we asked agency leaders from The Drum Network for their moments of marketing terror.Jim de Zoete, executive creative director, Across the Pond
  A tale of two pitches: it was 2016 and we were working on pitches for two different clients, both sponsoring the British Olympic and Paralympic teams. One was a global car manufacturer, the other a British furniture company.
  The weeks leading up to the presentations were intense: late nights, furious strategic discu
  
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• Betfair axes dog branding to stay compliant with gambling ad regulation

  31-10-2022 15:07
  To meet the Committee for Advertising Practice’s (CAP) new gambling regulations, Betfair Casino has axed its dog-themed branding and replaced it with an Only Fools and Horses-inspired mascot. 
  On October 1 CAP enforced new advertising rules that prohibit the use of marketing that has a “strong appeal to under 18-year-olds or [could] be associated with youth culture.” This includes celebrities that are popular with young people, video game imagery and an
  
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• UK Advertising Exports Group to promote industry at International Trade Week

  31-10-2022 15:06 via campaignlive.co.uk
  Series of events is part of an ongoing partnership with the Department for International Trade.
  
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• How FMCG brands are getting the most out of first-party data - Econsultancy

  31-10-2022 14:14 via news.google.com
  How FMCG brands are getting the most out of first-party data  Econsultancy
  
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• Google’s agency sales chief Mark Howe to 'hang up his boots'

  31-10-2022 11:31 via campaignlive.co.uk
  The industry veteran of four decades will enter 'semi-retirement' at the end of the year.
  
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• The Cybersmile Foundation and Urban Outfitters launch internet safety campaign

  31-10-2022 11:17 via campaignlive.co.uk
  The campaign was created by Adam & Eve/DDB.
  
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• M&A watch: Private equity deals increase by a fifth in September

  31-10-2022 11:03 via campaignlive.co.uk
  Q3 finishes with nearly 10% more deals compared with same period in 2021.
  
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• FMCG remains resilient in France with signs of an overall decline in consumption - Kantar UK Insights

  31-10-2022 09:09 via news.google.com
  FMCG remains resilient in France with signs of an overall decline in consumption  Kantar UK Insights
  
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• Which digital channels are worth the investment for fmcg? - The Grocer

  31-10-2022 08:00 via news.google.com
  Which digital channels are worth the investment for fmcg?  The Grocer
  
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• WATCH: Which digital channels are worth the investment for fmcg? - The Grocer

  31-10-2022 08:00 via news.google.com
  WATCH: Which digital channels are worth the investment for fmcg?  The Grocer
  
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• FMCG remains resilient in France with signs of an overall decline in ... - Kantar UK Insights

  31-10-2022 08:00 via news.google.com
  FMCG remains resilient in France with signs of an overall decline in ...  Kantar UK Insights
  
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• Equity schemes can help agencies fight the global talent war

  31-10-2022 08:00
  British agencies are coming off poorly in the global talent war. But equity-sharing schemes could enable agencies to market themselves better to new staff – and keep their current talent happy, argues Nick Berry of Green Square.
  The advertising sector is facing its worst-ever recruitment crisis, according to the World Federation of Advertisers (WFA). The UK is at the sharp end of this crisis, and in the face of the recent turmoil in the economy and the deepening cost of living crisis, the
  
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• Weather-driven retail analytics and forecasting services from MetraWeather - Inside FMCG

  31-10-2022 07:47 via news.google.com
  Weather-driven retail analytics and forecasting services from MetraWeather  Inside FMCG
  
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• Indian subsidiaries of FMCG giants outperforming their parent cos: Report - Business Standard

  31-10-2022 06:15 via news.google.com
  Indian subsidiaries of FMCG giants outperforming their parent cos: Report  Business Standard
  
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• Martini debuts low and no-alcohol beverage collection - Inside FMCG

  31-10-2022 04:37 via news.google.com
  Martini debuts low and no-alcohol beverage collection  Inside FMCG
  
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• Coyo launches dairy-free ice cream in Coles - Inside FMCG

  31-10-2022 04:35 via news.google.com
  Coyo launches dairy-free ice cream in Coles  Inside FMCG
  
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• Suits & Sayings: FMCG boss throws Vegas-themed Diwali bash; entrepreneur spends Rs 2 L to lose 2kgs - Economic Times

  31-10-2022 04:21 via news.google.com
  Suits & Sayings: FMCG boss throws Vegas-themed Diwali bash; entrepreneur spends Rs 2 L to lose 2kgs  Economic Times
  
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• Bubs Australia posts strong sales, cautions against oversupply - Inside FMCG

  31-10-2022 03:51 via news.google.com
  Bubs Australia posts strong sales, cautions against oversupply  Inside FMCG
  
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• Alcobev firms seek FMCG pricing peg to raise rates - The Economic Times

  31-10-2022 02:19 via news.google.com
  Alcobev firms seek FMCG pricing peg to raise rates  The Economic Times
  
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• Alcobev firms seek FMCG pricing peg to raise rates - Economic Times

  31-10-2022 02:19 via news.google.com
  Alcobev firms seek FMCG pricing peg to raise rates  Economic Times
  
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