FMCG news

• Media watchdogs and DE&I advocates rebuke Elon Musk’s Twitter acquisition

  28-10-2022 21:12 via campaignlive.com
  Stop the Deal coalition warns that Musk’s ownership makes marginalized groups more vulnerable on Twitter.
  
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• McCain Foods enters Roblox to promote sustainable farming practices

  28-10-2022 19:56
  The brand is launching the virtual experience - and partnering with a restaurant founded by a Bored Ape owner - in order to help younger audiences to better understand the benefits of regenerative farming.
  McCain Foods, a Canadian company that describes itself as “the world’s largest manufacturer of frozen potato products,” is hoping to educate young people about regenerative agriculture through a new activation on Roblox, a blockchain-based virtual world. 
  The company&rsq
  
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• Oscar Mayer urges meat lovers to ‘BacOff’ bacon for World Vegan Day

  28-10-2022 19:14
  To show support for plant-based peers, Oscar Mayer is urging meat lovers to abstain from the meat on World Vegan Day. The Oscar Mayer ‘winner’ will earn a lifetime supply of bacon in return.
  Oscar Mayer, a brand known for its meat products, is calling on all bacon lovers to take the pledge and abstain from the savory indulgence for 24 hours on November 1, or World Vegan Day.
  A recent Oscar Mayer survey found that over half of vegans abandoned their diet for bacon, making the savory i
  
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• FMCG firms explore ways to beat inflation, create demand | Mint - Mint

  28-10-2022 18:55 via news.google.com
  FMCG firms explore ways to beat inflation, create demand | Mint  Mint
  
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• FMCG penny stock is 56% below from 52-week-high, Board recommends bonus shares | Mint - Mint

  28-10-2022 18:43 via news.google.com
  FMCG penny stock is 56% below from 52-week-high, Board recommends bonus shares | Mint  Mint
  
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• Forget your content marketing consultant – here are 3 tips for free

  28-10-2022 18:20
  Gavin Jordan is the publishing manager of Open Mic – The Drum’s self-publishing content marketing platform. For The Drum’s Content Marketing in Focus, he shares his top content marketing tips.
  It’s no secret: content marketing pays. With 82% of marketers leveraging content marketing and millions of pieces of content published online each day, cutting through the noise has never been harder.
  So when the content marketing consultants pull up in their sports c
  
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• England's Red Roses ‘immortalised’ as murals across UK

  28-10-2022 18:03 via campaignlive.co.uk
  The murals were created by street artist collective MurWalls
  
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• Amazon back on growth path but faces strong headwinds ahead

  28-10-2022 17:58 via campaignlive.com
  Amazon shares fell nearly 13% in after-hours trading after it missing its Q3 revenue targets.
  
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• Top marketers from United, Disney, Mastercard on the trends that will define 2023

  28-10-2022 17:27
  From macroeconomic shifts and in-person experiences to web3 and streaming, these are the trends shaping the industry's direction in 2023, per top brand marketers.
  Marketers are already crossing their ‘t’s and dotting their ‘i’s on Q4 and looking ahead to the coming year. But setting key brand objectives when the industry – and the economy at large – is undergoing major disruption and facing countless unknowns is no easy task. 
  The Drum quizzed top brand m
  
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• Top marketers from United, Disney and Mastercard on the trends that will define 2023

  28-10-2022 17:27
  From macroeconomic shifts and in-person experiences to web3 and streaming, these are the trends shaping the industry’s direction in 2023, per top brand marketers.
  Marketers are already dotting the i’s and crossing the t’s on Q4 and looking ahead to the coming year. But setting key brand objectives when the industry – and the economy at large – is undergoing major disruption and facing countless unknowns is no easy task. 
  The Drum quizzed top brand marketer
  
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• How Samsung is using the language of TikTok to sell its flip phones

  28-10-2022 17:00
  Samsung is marketing its new range of flip phones to TikTok – by demonstrating its value as a camera, tripod and social tool.The new device, the Z Flip4, is at the center of its new partnership with TikTok and Syco, which seeks to appeal to young and creative audiences by marrying the form of the phone with the function of social media.
  The partnership features dedicated ‘Drops’ on TikTok, in which a famous songwriter will make brand new song ‘stems’ available
  
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• The guerilla renaissance: how can social causes cut through in 2022?

  28-10-2022 16:37
  Following guerrilla marketing success for the movie Smile, Charlotte Willcocks, head of strategy at agency Impero, tells us how to find your moment, make impact and get people talking.
  The average person now sees between 4,000 and 10,000 adverts per day. Meanwhile, every advert we make now competes with every show on Netflix, your sister’s wedding and Blink 182’s latest reunion.
  But what if you’re not a world-famous, slick streaming service with millions to blow on media s
  
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• So, you want a job in content marketing? Here are 5 roles and what they mean

  28-10-2022 16:20
  Laura Blackwell is The Drum’s content executive, working on stories at the center of the marketing industry. For The Drum’s Content Marketing in Focus, she breaks down some of the roles available in the realm of content.  
  Marketing is a seemingly elusive industry; it’s not always clear what someone means when they say they work in marketing. Content marketing is a multifaceted beast all on its own. And, obviously, what we mean by ‘content&rs
  
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• Stonewall tackles homophobia in sports ahead of Qatar World Cup

  28-10-2022 16:03 via campaignlive.co.uk
  Qatar is notorious for its bad human rights record and persecution of LGBT+ people.
  
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• How HP India brought the spirit of its brand campaign to life in stores this Diwali

  28-10-2022 16:00
  Amidst a sea of similar-looking festival campaigns around Diwali, technology brand HP has managed to stand out by taking the spirit of messaging into its real-world stores.
  For the festival of lights this year, HP has taken the tale to the next level - by moving the needle beyond just making a film or an ad. 
  Walking the talk
  The festival film ‘Thodi si jagah bana lo’ (Make some place), conceptualized by indie agency Simple Creative, depicts a spirit of compassion and generosity
  
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• Christmas 2022 round-up: Watch all the festive ads

  28-10-2022 15:56 via campaignlive.co.uk
  Campaign rounds up the latest festive ads.
  
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• Ad of the Day: Visit Sweden’s audio horror story can only be listened to in the country

  28-10-2022 15:47
  The tourist board worked alongside horror novelist John Ajvide Lindqvist, writer of the terrifying cult story Let The Right One In.
  ‘Kiln’ is a short audio story set within one of Sweden’s vast forests. It begins at a kiln, an ancient earth pit used to make charcoal, on the outskirts of the forest. As the protagonist enters the woods, they encounter various mythological beings, finally becoming enchanted by a ‘huldra’ – a forest nymph.
  It’
  
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• Post-pandemic ‘desperation’ for reality is driving TV brands to experiential marketing

  28-10-2022 15:37
  TV and film marketing is failing to reach vital gen Z audiences. Top media brands Disney, Netflix and FX believe experiential marketing is the key to winning over younger audiences – especially after the last few years of pandemic disruption.
  AV entertainment has historically ramped up the excitement flywheel through a long-established chain of critics, newspapers, magazines, TV chat shows and talent press junkets. But in the peak streaming era – where there&
  
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• New world, new strategy: how to move from a customer focus to human-centricity

  28-10-2022 15:30
  In the first of a two-part series,  Annie Little of agency Initials explores how the world has been changed by pandemic, technology and uncertainty. But have marketers' understandings of people kept pace? 
  A non-stop barrage of external life forces – health, social, environmental, political and economical – is affecting day-to-day decisions in unavoidable ways. As a result, consumers are becoming increasingly inconsistent in their decision making. These paradoxical beh
  
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• Netfix stocks vending machine with 'human' hearts to promote witch-based fantasy

  28-10-2022 14:44 via campaignlive.co.uk
  The vending machine, created by Bogle Bartle Hegarty, was placed at Comic Con in London, as part of a seasonally appropriate activation for the new Netflix series The Bastard Son & The Devil Himself.
  
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• BBH stocks vending machine with 'human' hearts to promote Netflix's witch-based fantasy

  28-10-2022 14:44 via campaignlive.co.uk
  The vending machine was placed at Comic Con in London, as part of a seasonally appropriate activation for the new Netflix series The Bastard Son & The Devil Himself.
  
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• FMCG sales up 10.6% in Diwali week led by commodities, chocolates and confectionery - CNBCTV18

  28-10-2022 13:57 via news.google.com
  FMCG sales up 10.6% in Diwali week led by commodities, chocolates and confectionery  CNBCTV18
  
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• A deeper look behind the mounting malaise of once invincible tech giants

  28-10-2022 13:52
  Having grown accustomed to defying gravity with almost assured rises in revenue, global tech giants have been brought back down to Earth with a bump in the latest quarter. The Drum explores why. 
  This week a series of increasingly grim headlines documented the fall of big tech, with Apple the only one holding on to positive momentum.
  Amazon is the latest member of the tech family to emerge the worse for wear from a brutal quarter, with its share price tumbling a precipitous 20% after f
  
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• McCain plants itself in the metaverse with release of Regen Fries

  28-10-2022 13:39 via campaignlive.co.uk
  The campaign was created by Gravity Road.
  
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• FMCG retail soars 85 pct in eight months - Hurriyet Daily News

  28-10-2022 13:10 via news.google.com
  FMCG retail soars 85 pct in eight months  Hurriyet Daily News
  
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• Most effective US ads of October, featuring General Mills, Bud Light and Tourism Australia

  28-10-2022 13:00
  What do Ice T and Honey Nut Cheerios' Buzz have in common? They're co-stars in one of October’s most effective ads.
  What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a five-star rating system that factors in a broad set of data to answer these questions.
  Below, the brand consultancy’s chief customer officer, Jon Evans, talks us through the ads that received the hig
  
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• How to utilize TikTok for community management

  28-10-2022 12:47
  It’s human nature to want to feel part of something. Looking to brands such as Ryanair and Mercedes, Abby Reilly of Wilderness explains the power of community in creating an online presence and how brands can grow simply by being relatable.
  TikTok is the platform every brand wants to conquer to generate sales, engagement and virality. But with its individually-curated algorithm, sometimes trending audio or great content isn’t enough to break the back of TikTok and get your
  
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• Disney celebrates 100th anniversary with experiences line-up across globe

  28-10-2022 12:38 via campaignlive.co.uk
  Emma Willis, Jess Wright and Rachel Stevens to host ‘star-studded Disney100’ preview event in London.
  
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• How to create a stunningly successful B2B content strategy in 2023

  28-10-2022 12:37
  For The Drum's Content Marketing in Focus, Margo Waldrop helps guides B2B content marketers on how to write good content, and how to build a successful content strategy in 2023.
  Creating a well-organized B2B content strategy is the only way to survive in an already saturated market of content. Yes, it’s quite easy to throw out blog posts, webpages and the like, but what isn’t easy is having a plan where all your content connects in a way that makes sense to your intended custome
  
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• Content in the age of saturation: brand identity first, strategy second

  28-10-2022 12:30
  In today’s content-saturated world, brands must be smarter about the content they create, starting with brand identity. For The Drum's Content Marketing Deep Dive, DPDK’s head of strategy Helga Torrezan unpacks the importance of quality over quantity.
  The phrase ‘content is king’ is often echoed in our industry. Although it was popularized by Bill Gates in a 1996 essay, it still rings true today. In 2021, 82% of marketers actively invested in content marketing, a num
  
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• New-business rankings: 28 October 2022

  28-10-2022 12:21 via campaignlive.co.uk
  Spark Foundry enters the media new-business rankings, while Neverland adds to its creative wins.
  
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• “Very volatile and challenging time in the FMCG industry, but very interesting too” - ETCFO.com

  28-10-2022 12:07 via news.google.com
  “Very volatile and challenging time in the FMCG industry, but very interesting too”  ETCFO.com
  
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• Five steps to entering new markets online

  28-10-2022 11:55
  Expanding into uncharted territory without an understanding of local culture or its language is where brands trip up. Blending cultural awareness with a data-informed strategy is the solution, says Search Laboratory’s Chris Nicholls.
  Implementing a data-driven strategy is key to expanding into global markets. Getting to know your new target market and its nuances is critical to effective expansion – optimizing your performance and visibility in new regions.
  Before beginning trad
  
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• For the love of data: where content marketers are going wrong

  28-10-2022 11:35
  Is data the underdog of the content world? For The Drum's Content Marketing Deep Dive, Hallam's Siobhan Congreve defends the lost art of data-led content with a human touch.
  From the dawn of search engine optimization (SEO) and the first use of the phrase ‘content is king’, data has sat at the heart of every content marketer's agenda. Many of us have been around long enough to remember the days of keyword stuffing and simply reporting on page views and s
  
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• Starting a podcast? Here’s 5 things for brands to consider

  28-10-2022 11:30
  Jack Preston is the global head of Acast Creative, with 15 years experience in podcasting, and eight in branded podcasting. For The Drum's Content Marketing in Focus, he shares his insights on the key things brands should consider before making a podcast.
  15 years have passed since I made my first podcast and eight since I launched my first branded podcast, which, at the time, felt like a bit of a maverick move. In the process of securing the budget I went through a series of meetings, which wou
  
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• Elon Musk acquires Twitter and reaches out to advertisers

  28-10-2022 11:24 via campaignlive.co.uk
  Musk assures advertisers that Twitter ads won't be linked with any inflammatory content, saying: 'Let us build something extraordinary together.'
  
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• Campaign podcast: YouTube celebrates ‘modern, diverse’ Britain, plus PodPod launch

  28-10-2022 11:23 via campaignlive.co.uk
  Video platform talks about pitching its diversity to UK advertisers.
  
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• Pana Organic launches vegan baking chocolate range - Inside FMCG

  28-10-2022 10:53 via news.google.com
  Pana Organic launches vegan baking chocolate range  Inside FMCG
  
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• Royal Navy and RAF appoint House 337 as creative agency

  28-10-2022 10:49 via campaignlive.co.uk
  The review started in August.
  
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• “Very volatile and challenging time in the FMCG industry, but very ... - ETCFO.com

  28-10-2022 09:00 via news.google.com
  “Very volatile and challenging time in the FMCG industry, but very ...  ETCFO.com
  
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• FMCG retail soars 85 pct in eight months - Latest News - Hurriyet Daily News

  28-10-2022 09:00 via news.google.com
  
  FMCG retail soars 85 pct in eight months - Latest News  Hurriyet Daily News
  
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• FMCG startup Himshakti raises Rs 17 lakh in pre-seed round - ETRetail

  28-10-2022 08:30 via news.google.com
  FMCG startup Himshakti raises Rs 17 lakh in pre-seed round  ETRetail
  
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• FMCG Print Label Market 2022 Segmentation and Regional Analysis by 2028 - The Knox Reports

  28-10-2022 05:35 via news.google.com
  FMCG Print Label Market 2022 Segmentation and Regional Analysis by 2028  The Knox Reports
  
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• Ready-to-mix frozen lemon cubes 'easy on the gut' - Inside FMCG

  28-10-2022 04:37 via news.google.com
  Ready-to-mix frozen lemon cubes 'easy on the gut'  Inside FMCG
  
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• Competition hot, FMCG companies look for the right M&A mix - Economic Times

  28-10-2022 03:16 via news.google.com
  Competition hot, FMCG companies look for the right M&A mix  Economic Times
  
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