FMCG news

• Overheard at ANA Masters of Marketing: ‘Link business strategy to talent strategy’

  27-10-2022 23:41
  The Drum’s US editorial team is on the ground at the ANA Masters of Marketing conference this week in Orlando, Florida. Here are some of the real-time insights we’re hearing from industry heavyweights. 
  Mic Zavarella, vice-president of marketing, PepsiCo
  We have more data than we’ve ever had in the past – but in a lot of ways that makes it even more difficult, because you’re talking about consumers with an expectation. They expect personalization; the
  
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• Australia’s newest industry group aims to tackle ageism

  27-10-2022 22:36
  Less than 5% of people in the ad industry are over 50, an issue Australia’s newest industry group hopes to change.
  The newly created Advertising Ageist Action Group (AAAG) aims to move fast to tackle one of the most overlooked areas of industry diversity initiatives.
  The group was spearheaded by Greg “Sparrow” Graham, founder of The Nest Consultancy and former WPP AUNZ Marketing Director, who has 45 year’s experience in the industry working for DDB, JWT, Leo Burnett, McCa
  
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• BBDO chief Andrew Robertson on reinvigorating creativity: ‘Where's the breathtaking work?’

  27-10-2022 22:13
  The longtime BBDO boss opens up about his plans for 2023.
  Last week, Wieden+Kennedy snagged Ford’s global business out from under BBDO. But BBDO’s chief executive officer Andrew Robertson – who’s helmed the Omnicom-owned agency network since 2004 – appears more confident than ever in the future of the firm.
  And perhaps rightly so; Robertson has seen a lot of success this year. In April, he was inducted into the American Advertising Federation’s Advertising Hal
  
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• Google Analytics pushes UA360 sunset date to July 2024

  27-10-2022 21:32
  The company said that the delay is being made in order to allow for a smoother transition to its new Google Analytics 4 system for its business clients. 
  Google Analytics - the tech giant’s website traffic and ad engagement measurement platform - announced today that it’s postponing the sunset date for its Universal Analytics 360 (UA360) platform from October 2023 to July 2024.
  Google Analytics 4, the system which will eventually replace both Google’s Universal Analytics (
  
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• FMCG companies still reeling from slump in rural demand - The Economic Times

  27-10-2022 21:12 via news.google.com
  FMCG companies still reeling from slump in rural demand  The Economic Times
  
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• FMCG companies still reeling from slump in rural demand - Economic Times

  27-10-2022 21:08 via news.google.com
  FMCG companies still reeling from slump in rural demand  Economic Times
  
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• Pizza Hut’s ‘World of me’ puts the ‘me’ in ‘melts’ with The Office’s Craig Robinson

  27-10-2022 20:10
  Pizza Hut taps The Office star to tout its Melts, which are somewhere between a quesadilla and a calzone. Two things are for certain: they’re not pizzas – and they’re not to be shared with others.
  Pizza Hut’s latest product drop isn’t a pizza – because pizzas are made for sharing. Instead, “Melts” are made for “me time,” according to the popular pizza chain’s newest campaign.
  ‘World of me’ is a 30-second spot that foll
  
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• Overheard at ANA Masters of Marketing: ‘Don't poo-poo the metaverse’

  27-10-2022 19:23
  The Drum’s US editorial team is on the ground at the ANA Masters of Marketing conference this week in Orlando, Florida. Here are some of the real-time insights we’re hearing from industry heavyweights. 
  Mic Zavarella, vice-president of marketing, PepsiCo
  We have more data than we’ve ever had in the past – but in a lot of ways that makes it even more difficult, because you’re talking about consumers with an expectation. They expect personalization; the
  
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• Elon Musk says ‘Twitter aspires to be the most respected advertising platform’

  27-10-2022 18:39
  Elon Musk, who’s expected to finalize his deal to buy Twitter tomorrow, says he intends to welcome everyone’s views on the platform, while also making it possible for users to personalize their experiences. 
  Elon Musk, the soon-to-be owner of Twitter, has taken to the social media platform to clarify his views on advertising.
  On Thursday morning, Musk – the wealthiest person in the world – published a three-part post on his personal Twitter account, ti
  
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• Elon Musk says 'Twitter aspires to be the most respected advertising platform'

  27-10-2022 18:39
  Elon Musk, who’s expected to finalize his deal to buy Twitter tomorrow, says he intends to welcome everyone's views on the platform while also making it possible for users to personalize their experiences. 
  Elon Musk, the soon-to-be owner of Twitter, has taken to the social media platform to clarify his views on advertising.
  On Thursday morning, Musk - the wealthiest person in the world - published a three-part post on his personal Twitter account, titled “Dear Twitter Advertise
  
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• Hearst UK hires Tortoise co-founder Katie Vanneck-Smith as CEO

  27-10-2022 18:18 via campaignlive.co.uk
  She takes the helm of the magazine business in December.
  
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• Hearst UK hires Tortoise co-founder as CEO

  27-10-2022 18:18 via campaignlive.co.uk
  Katie Vanneck-Smith takes the helm of the magazine business in December.
  
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• DCM and select brands debut LGBTQ+ ad reel for cinema release of 'Bros'

  27-10-2022 17:57 via campaignlive.co.uk
  Film's star and co-writer fronts film explaining role brands can play in helping the LGBTQ+ community.
  
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• DCM and select brands debut LGBT+ ad reel for cinema release of 'Bros'

  27-10-2022 17:57 via campaignlive.co.uk
  Film's star and co-writer fronts film explaining role brands can play in helping the LGBT+ community.
  
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• Atomic London hires Mother's John Cherry as ECD

  27-10-2022 17:51 via campaignlive.co.uk
  Cherry's work includes the Stella Artois 'Smooth originals' campaign, which won a Cannes Gold Lion in 2009.
  
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• How web3 can transform omnichannel into ‘metachannel’

  27-10-2022 17:35
  Web3 is already beginning to revolutionize the retail industry. Here’s how it can be leveraged to engage customers through what  'metachannel' experiences, writes Frog exec Liron Reznik.
  What comes after omnichannel retail? As Web3-related technologies — like non-fungible tokens (NFTs) and decentralized autonomous organizations (DAOs) — gain traction, we could enter the age of metachannel retail. 
  Some brands are already designing stores that bridge the physical-
  
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• How a windfall tax could sever marketing’s unhealthy addiction to fossil fuels

  27-10-2022 16:47
  Amid the UK’s energy crisis, windfall taxes for providers and polluters have been much in the zeitgeist. But what of the marketing partners that help them along? Alex Lewis, co-founder of agency Revolt, argues that it could be time for our own windfall tax.
  “Our world is in big trouble.” These were the first words from the United Nations secretary general at the recent general assembly in New York. He wasn’t talking about Russia’s aggressive rhetoric on Ukraine
  
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• Pitch Update: Burberry, Ford, HSBC, Kimberly-Clark, Jack Daniel's, Age UK and more

  27-10-2022 16:26 via campaignlive.co.uk
  Campaign rounds up the latest pitch news.
  
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• Jack Morton’s new co-presidents are ready to lead the new ‘age of experiential’

  27-10-2022 16:07
  Jack Morton’s 20-year chief exec Josh McCall is stepping back to a chairman emeritus role. The Drum sat down with his two successors, new co-presidents Bill Davies and Craig Millon, to talk about their plans to lead the way in a new era of experiential marketing.
  Last month, brand experience agency Jack Morton announced two new co-presidents, Bill Davies and Craig Millon, while long-time chief executive Josh McCall has stepped back to a chairman role (becoming chairman emeritus in 2023).
  T
  
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• Media strategies of Mastercard, eBay, McDonald’s and Hyundai revealed

  27-10-2022 15:12
  The Drum Media Summit 2023 has tapped agenda-setting CMOs from global brands including MasterCard, Hyundai and McDonald’s. Ahead of the live broadcast on November 2 and 3, we take a deep dive into their media strategies.
  The pop-up TV event hosted live from London brings together some of the biggest media owners, publishers and brands to understand major media changes. Register here to watch on November 2 and 3. 
  <!-- inArticleBlock -->
  Hyundai
  Like most other marketing bosses,
  
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• Redefining luxury: 5 content marketing trends for 2023

  27-10-2022 14:57
  Advances in technology are foreshadowing the future of all industries, but marketing especially. For The Drum’s Content Marketing Deep Dive, Ella Neale of luxury-led agency Relevance covers five content marketing trends for 2023, and how to embrace them. 
  Each year, content marketing trends continue to change and evolve. While this may present exciting opportunities for marketers, navigating an ever-changing digital landscape does not come without its challenges.
  No matter what y
  
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• Is TikTok the perfect home for luxury brands?

  27-10-2022 14:50
  Is TikTok marketing distinctive for luxury brands? Fotini Efstathiou proposes that they might have an easier time, revealing how brands in the space can leverage the social platform to engage consumers. 
  Did you know that TikTok users are 31% more likely to buy a premium version of a product than the average social media user? TikTok revealed this stat earlier this year, along with the update that #luxury has over 21.1bn views.
  It's no wonder that luxury brands are seeing the power TikTok h
  
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• Westfield London to host padel pop-up court

  27-10-2022 14:35 via campaignlive.co.uk
  Padel growing in popularity across globe, with celeb fans including Lionel Messi, David Beckham and Jurgen Klopp.
  
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• Calling all emerging talent: Creative Futures awards competition open for entries

  27-10-2022 13:57
  The ‘Creative Futures’ awards competition officially launches today, giving students and emerging creative talent the chance to design an omnichannel campaign for leading youth charity YMCA.
  The Drum has teamed up with Canon Europe and a specialist working group of industry leaders to develop a client brief for leading youth charity YMCA, that will form the basis of the ‘Creative Futures: Omnichannel Marketing Excellence Award’ competition
  To enter now, click here. T
  
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• M&S adds virtual persona Mira to its Insiders staff influencer programme

  27-10-2022 13:28 via campaignlive.co.uk
  AR-powered Mira joins four new colleague additions to scheme.
  
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• Dentsu's top strategy hire Alex Hesz pulls out of job and returns to Omnicom

  27-10-2022 12:56 via campaignlive.co.uk
  Dramatic decision not to join Japan's Dentsu.
  
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• Ad of the Day: Michael Socha stars in horror film tackling workplace classism

  27-10-2022 12:31
  The This Is England actor fronts Creature London’s scary movie for the Social Mobility Foundation.
  Following on from last year’s ’Class Polish’ campaign, the Department for Opportunities – Social Mobility Foundation’s advocacy and campaigning arm – has developed another ad to raise awareness of the class pay gap.
  In ‘Stay Down,’ viewers see Michael Socha portraying a working-class-hero-type character. Throughout the s
  
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• Here’s all the brands that have distanced themselves from Kanye West so far

  27-10-2022 12:22
  Kanye West has paid a heavy price for his antisemitic views as brands fall over themselves to distance themselves from the rapper. Here are all the broken partnerships so far. 
  Brands have scrambled for the exit door en masse, chief among them Adidas after previously saying only that its partnership was “under review.” more than a week after the incident first occurred. 
  Faced with the catastrophic fallout from an antisemitic tirade in which the star boasted that he &l
  
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• Unilever pledges boost to ‘brand and marketing’ spend

  27-10-2022 12:20 via campaignlive.co.uk
  FMCG giant’s commitment to invest in marketing during cost-of-living crisis contrasts with many companies cutting back adspend.
  
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• Commercial radio listening hours reach record high

  27-10-2022 12:18 via campaignlive.co.uk
  Rajar figures revealed that 50.9% of radio listeners were listening to commercial radio in the last quarter.
  
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• Q2 corporate earnings report: Banks perform well, moderate growth in FMCG, auto - Business Insider India

  27-10-2022 12:05 via news.google.com
  Q2 corporate earnings report: Banks perform well, moderate growth in FMCG, auto  Business Insider India
  
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• Calls for Meta course correction grow as $100bn VR gamble delivers virtually no ad sales

  27-10-2022 11:59
  Facebook owner Meta has become the latest tech giant to be hit by a global slowdown in ad revenues, as a much-hyped investment in the metaverse delivers virtually no ad sales.
  Mark Zuckerberg has bet the house on the metaverse, a next-level evolution of the internet in which participants interact as avatars in virtual spaces instead of relying on a clunky mouse and screen.
  These sci-fi ideals have thus far failed to translate into any appreciable ad revenues for the social media networ
  
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• Christmas 2022: watch all of the latest ads

  27-10-2022 11:26
  Welcome to The Drum’s Christmas campaign round-up for 2022. Here you’ll find all the latest ads from around the world.
  The festive season is upon us as brands have begun to release their Christmas ads earlier than ever.
  Online retailer Very was, once again, quick off the mark with an upbeat short that played into its eagerness. 
  Sadly, amid global economic uncertainties, the usual celebrations will look starkly different for many people this year. According to industry expe
  
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• 5 key principles to boost your content marketing strategy in 2023

  27-10-2022 11:16
  Maria Sibirtseva is the content team lead at Depositphotos. For The Drum's Content Marketing in Focus, she shares her top five tips for brands to boost their content marketing strategy in 2023 and beyond.
  Today, content marketing is integral to any brand effort. It helps achieve a wide range of goals, from tailoring brand perception and raising awareness, to attracting traffic and increasing conversions, smoothly paving your company’s way towards becoming a market leader.
  As content market
  
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• Shares Of This FMCG Major Can Jump 16% In Short Term, Emkay Global Revises Target Price - Goodreturns

  27-10-2022 11:05 via news.google.com
  Shares Of This FMCG Major Can Jump 16% In Short Term, Emkay Global Revises Target Price  Goodreturns
  
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• TK Maxx releases biggest Christmas campaign to date

  27-10-2022 10:53 via campaignlive.co.uk
  'Nail Christmas for less' has been created by Wieden & Kennedy London.
  
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• India’s FMCG biggies' biggest hurdle: Faltering consumption in rural market - Business Today

  27-10-2022 08:55 via news.google.com
  India’s FMCG biggies' biggest hurdle: Faltering consumption in rural market  Business Today
  
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• Meta asks investors to be ‘patient’ as profit plummets and revenue declines 4%

  27-10-2022 08:06 via campaignlive.com
  Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3.
  
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• Podcast: Who leads the creation of a great employer brand?

  27-10-2022 08:00
  With the talent crisis still biting, employer branding is an undeniable growth area in the industry. The dream is that it can overhaul talent attraction, retention, and even productivity. In this episode, we gather top-level practitioners to ask: is it really possible to change these things quickly? And how will smart employers start to improve their work in this space?
  Senior reporter Chris Sutcliffe speaks to Catherine Fallon, partner & head of engagement and change at Emperor, and Em
  
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• Yulli’s launches take-home plant-based meals - Inside FMCG

  27-10-2022 07:43 via news.google.com
  Yulli’s launches take-home plant-based meals  Inside FMCG
  
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• Financials, IT, FMCG stocks see highest FPI sell-off in first fortnight of October - MintGenie

  27-10-2022 06:53 via news.google.com
  Financials, IT, FMCG stocks see highest FPI sell-off in first fortnight of October  MintGenie
  
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• HUL results show FMCG sector caught in high inflation-low demand squeeze - Moneycontrol

  27-10-2022 04:53 via news.google.com
  HUL results show FMCG sector caught in high inflation-low demand squeeze  Moneycontrol
  
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• Sexually explicit Planet Woo ad banned by the ASA

  27-10-2022 01:01
  ITV-backed Planet Woo, the ‘feel-good’ shopping and media platform targeting gen Z audiences, has lost its zen after falling foul of the Advertising Standards Authority (ASA) with a sexually explicit pre-roll ad on YouTube.
  The ad for the ‘Life in Love with Layla & Wolf’ web series came to the attention of the regulator due to the inclusion of explicit content, including one shot of a female model on all fours facing away from the camera. Controversial scenes included
  
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• British ad spend growth will slow to a snail’s pace in 2023

  27-10-2022 01:01
  AA/Warc report predicts a mere 3.9% media owner ad revenue growth next year.
  The UK’s advertising market is set to grow by 9.2% in 2022 to a total of £34.9bn, which is 1.7% less growth than projected for the year as of July 2022. But there’s even a significant slowdown predicted for 2023. What’s gone wrong?
  Every six months, a report from AA/Warc collects ad revenue data directly from media owners across numerous channels. Pressures from inflation, squeezed marg
  
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