FMCG news

• Marketing leads at Pepsi, P&G share priorities for building retail media strategies

  25-10-2022 23:03
  From social commerce to more prudent data governance, these are the trends shaping how consumer brands are leveraging retail data today. 
  Brand marketers and retail media experts gathered at the ANA Masters of Marketing in Orlando  today, where they discussed how they’re driving growth with the use of retail media networks. 
  As consumer privacy pressure ramps up, consumer-facing brands are increasingly turning toward major retailers like Walmart, Target, Lowe’s and oth
  
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• Marketing leads at Pepsi and P&G share priorities for building retail media strategies

  25-10-2022 23:03
  From social commerce to more prudent data governance, these are the trends shaping how consumer brands are leveraging retail data today. 
  Brand marketers and retail media experts gathered at the ANA Masters of Marketing in Orlando today, where they discussed how they’re driving growth with the use of retail media networks. 
  As consumer privacy pressure ramps up, consumer-facing brands are increasingly turning toward major retailers including Walmart, Target and Lowe’s
  
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• 1Password equips Ryan Reynolds with an invaluable ‘Personal password supervisor’

  25-10-2022 19:27
  Gone are the days where people need to remember their passwords for every site, according to Maximum Effort’s ad for 1Password.
  Passwords – necessary as they are – become evermore impossible to remember and keep track of. Enter cybersecurity startup 1Password, which today released its second advertisement featuring movie-star-turned-entrepreneur Ryan Reynolds.
  In the new spot, Reynolds is faced with the all-too-familiar question: “What’s my password?” 1Passwor
  
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• Linda McCartney parent company names Goodstuff as media agency

  25-10-2022 19:08 via campaignlive.co.uk
  The three-way competitive pitch was run by MediaSense.
  
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• PodPod launches with support from Campaign

  25-10-2022 18:35 via campaignlive.co.uk
  New title covers craft and business of podcasting.
  
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• Top 10 Halloween activations, from Airheads flavored dental floss to Burger King’s ghost detector

  25-10-2022 18:30
  Whether you’re on the hunt for some Halloween costume inspiration, or you wish to see Martha Stewart in a short slasher film, we have you covered. Here are eight spooky efforts from household brands that will chill your bones.
  1. Hulu hauls adult-friendly ice cream truck to LA
  Calling all Rick and Morty fans: on October 29 and October 30, Justin Roiland devotees can stop by Hulu's ”Huluween” trick-or-treat truck in Los Angeles for free ice cream. Flavors include ”The
  
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• Top 10 Halloween activations: from Airheads dental floss to Burger King’s ghost detector

  25-10-2022 18:30
  Whether you’re on the hunt for some Halloween costume inspiration, or you wish to see Martha Stewart in a short slasher film, we have you covered. Here are 10 spooky efforts from household brands that will chill your bones.
  1. Scare away cavities with Airheads' candy-flavored dental floss
  Fear not, dentists, for Airheads is on a mission to make your homes far less spooky this season. Perfetti Van Melle, the maker of the chewy candy, is giving away thousands of limited-editition Airheads-fl
  
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• Unicef brand campaign puts children at the centre

  25-10-2022 17:56 via campaignlive.co.uk
  Creative carries the message that 'The C stands for children'.
  
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• People’s Postcode Lottery launches media review

  25-10-2022 17:46 via campaignlive.co.uk
  Currently, the account is handled by Carat.
  
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• This Week in the Metaverse: Apple's App store crypto & NFT rules, Umbro sprints into web3

  25-10-2022 17:45
  Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Here’s what you need to know from this past week:
  Apple clarifies App Store rules for crypto and NFTs
  In an updated set of rules published Monday, the tech giant firmly established that apps using the App Store can offer crypto services through licensed exchange platforms, but only in jurisdictions where those platforms have legal authority to operate. 
  The updated rules also mentioned that apps c
  
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• Exit interview: Jack Morton’s third CEO in 83 years, Josh McCall, on his legacy

  25-10-2022 16:57
  After nearly 20 years at the helm of brand experience agency Jack Morton, Josh McCall recently announced his transition to ‘chairman emeritus’ at the start of 2023. The Drum sat down with McCall to talk the past, the present and the future of experiential marketing.
  First there was Jack Morton himself, then Jack’s son Bill. In 2003, Josh McCall became brand experience agency Jack Morton’s third chief executive officer. Now the agency is 83 years old and McCall is stepping
  
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• 3D Call of Duty ad lights up London’s Piccadilly Circus

  25-10-2022 16:32
  Activision has taken over the largest advertising display in Europe ahead of October 28 launch of new game.
   
  Activision has ramped up its Call of Duty marketing efforts with a 3D billboard ad in London to excite gamers.
  The latest advertisement has dropped before the Call of Duty: Modern Warfare II full game launch on October 28.
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  Running on London’s famous Piccadilly Lights, the short spot begins with Soap MacTavish dramatically busti
  
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• Goodbye influencers... hello user-generated content?

  25-10-2022 16:17
  Reflecting on social media’s trajectory, George Gossland of Favoured says the era of ‘influencers’ is over. But does this mean more opportunity for regular users to gain exposure?
  A few years ago, a study found out what children want to be when they grow up. Rather than ‘I want to be a doctor’ or ‘I want to be an astronaut,’ the most common response was ‘I want to be a YouTuber.’ Kids want to be famous on social media. 
  Over the years, s
  
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• Amazon apologises after UK Black History Month campaign backlash

  25-10-2022 16:16 via campaignlive.co.uk
  Amazon has apologised for any offence caused by its influencer campaign, which included white creators to promote Black History Month.
  
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• B2B's content marketing problem: readers aren't robots

  25-10-2022 16:15
  What do B2B and The British Library have in common? An immeasurable amount of content (but not much else). For The Drum's Content Marketing Deep Dive, Transmission's Stuart Roberts suggests how to solve B2B's content problem. 
  With over 14m books, an estimated 170m manuscripts, and other items dating back as far as 2000BC, the British Library is an ever-growing mountain of knowledge, wonder, and entertainment. Yet, no one ever says 'there's too much stuff in here'. 
  B2B content has the
  
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• We ask marketers: how has marketing changed your world?

  25-10-2022 15:53
  The Drum believes, and vocally so, that marketing can change the world. But, for the people who make up the industry, how has that industry actually remade the world around them? We asked four leaders from The Drum Network.
  Matt Lewis, president UK & Canada, Momentum Worldwide
  Dove’s ‘Real Beauty’ campaign really struck a chord with me early in my career. The ads were so bold and honest, showing humanity at its best. It challenged audiences to answer simple questions about
  
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• Metaverse skepticism is easy – but let’s not be blind to the opportunities

  25-10-2022 15:24
  If one question has dominated debates among marketers this year, it’s ‘metaverse: snake oil or savior?’ Alice Regester, co-founder and chief exec at 33Seconds, cautions against either extreme position as web3 continues to develop.
  A year ago, Facebook became Meta and offered a new vision of a virtual future. Since that decisive moment, the topic of the metaverse and its role in the next evolutionary phase of the internet, web3, has been a prominent part of the news agenda. 
  
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• Adidas cuts ties with Kanye West citing 'hateful and dangerous' anti-Semitic comments

  25-10-2022 15:23 via campaignlive.co.uk
  Adidas and West launched fashion collaboration Adidas Yeezy in 2015.
  
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• Premier Inn increases marketing spend as Deliveroo blinks

  25-10-2022 15:11 via campaignlive.co.uk
  UK’s largest hotel chain to bring forward investment to create demand.
  
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• Introducing new podcast CEO Matters: is the agency-client relationship fit for purpose?

  25-10-2022 15:07
  The Drum’s new podcast, CEO Matters, launches today with an episode hosted by Ross Martin of agency Known, interrogating the frontiers in the agency-client relationship.
  The Drum Network has today launched a new podcast: CEO Matters.
  The podcast is a soapbox for marketing’s best and brightest to shout about the issues shaping the industry and impacting their work. Each episode is hosted by a different leader from the industry, who has selected the topic, invited guests and curated th
  
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• HSBC to launch global media agency review

  25-10-2022 14:48 via campaignlive.co.uk
  Incumbent PHD won the account in 2018.
  
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• Festive season trend: Premium, mid-end products see more traction, lift sales numbers - Economic Times

  25-10-2022 14:46 via news.google.com
  Festive season trend: Premium, mid-end products see more traction, lift sales numbers  Economic Times
  
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• Omnicom recruits MediaLink's Kathleen Saxton to be its first CMO

  25-10-2022 14:37 via campaignlive.co.uk
  US group wants to connect its agency capabilities more closely.
  
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• Adidas cuts ties with Kanye West, but has the brand damage already been done?

  25-10-2022 14:07
  Sports giant has ended partnership following musician’s antisemitic comments. It will cost company $246m, but brand damage could be much higher.
   
  Adidas faced mounting pressure both from consumers and its own staff to end its lucrative tie-up with Ye, the musician formerly known as Kanye West, after he made a series of offensive and antisemitic comments earlier this month. 
  Almost two weeks after the comments were made, the company finally said in a statement: “Adidas does
  
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• Globetrotting Nescafé campaign celebrates coffee-lovers the world over

  25-10-2022 13:37
  Beverage brand Nescafé has hit the road for a geographically-ambitious promotion that saw producers travel to three continents over 22 days to explore the cultural quirks behind the simple act of brewing a cup of coffee.
  Inspired by estimates that a staggering 5,500 cups of the coffee are enjoyed every second, the campaign looks at how the brand has established itself as a byword for the brew after expanding availability to over 180 nations.
  Carm DaSilva, vice-president of beverages, Nest
  
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• ‘Privacy doesn’t need to be boring’: the story behind WhatsApp’s 3D billboard

  25-10-2022 13:24
  Tasked with touting its latest privacy features, WhatsApp’s creative team devised a plan to take the somewhat dry topic and make it exciting. Here’s the story behind the 3D billboard that intrigued the internet.
  3D billboards are the hot marketing medium of the moment, and the Meta-owned messaging app WhatsApp was the latest brand to hop on the trend. Yet, amid the sea of stunts, this Piccadilly activation stood out and garnered industry-wide praise for its creativity.
  “We&rsqu
  
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• BBC invites audiences off the sofa and on to the screen to mark its centenary

  25-10-2022 13:03
  The BBC is marking a century of broadcasting by inviting audiences to get off the sofa and on to the screen by granting ‘15 seconds of fame’ to lucky hopefuls.
  Television addicts will join the cast of their favorite shows to celebrate the anniversary by ordering a pint in the Queen Vic, stepping in as an alien in Doctor Who or showing off their green fingers on Gardeners’ World. No acting skill is needed for the bit parts, which include lying prone on a hospital
  
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• How Asos is using YouTube for long-term brand building

  25-10-2022 13:00
  The fast-fashion giant has admitted that its reliance on short-term, performance marketing hasn’t worked. Now, as it invests more in brand-building activity, YouTube has become the surprising channel of choice.  
  Like many businesses, Asos has not been sheltered from the rough economic headwinds. In its most recent earnings update, it reported a £32m pre-tax loss and rocky sales growth. As part of the recovery plan, chief executive José Antonio Ramos Calamonte stated
  
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• As we head into a recession, does the 60-something customer hold even more power?

  25-10-2022 13:00
  Financial uncertainty raises myriad questions for brands and marketers. Which groups of shoppers should they turn to? Enter 60-plus-year-old consumers, who are often more financially stable than their younger counterparts. Blue State’s Hannah Johnson reveals how brands and marketers can adjust their strategies to best reach these active consumers.
  As we enter a financially nebulous 2023, brands and marketers will struggle to identify which audiences will help them grow. This is starkly dif
  
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• Agency experts share how to navigate awkward client conversations

  25-10-2022 13:00
  Each week, The Drum asks agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
  Part of any marketing agency’s job is to present clients with an honest appraisal of a given opportunity or risk. You’re the experts, after all. Sometimes those conversations will mean bursting your client’s bubble or talking them down from a bad idea.
  It’s a situation highlighted by
  
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• Song inspired by medical exam aims to raise breast cancer awareness

  25-10-2022 12:49
  Musician Ellen Olléria, from The Voice Brazil, and pianist Debora Gurgel are encouraging women to get their mammograms done on behalf of Sabin Laboratory.
  To mark Breast Cancer Awareness month, the campaign #ListenToYourBody, created by Adventures agency, turns women’s medical exam results into music and features Ellen and Debora’s creative recording process. As one of the verses of the lyrics suggests, prevention is also an inspiration to “listen to the melody that
  
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• Small and mid-sized FMCG brands heading for 'price war' with private labels - Marketing Week

  25-10-2022 12:44 via news.google.com
  Small and mid-sized FMCG brands heading for 'price war' with private labels  Marketing Week
  
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• What is composable architecture? A primer for brands and agencies

  25-10-2022 12:40
  The old world of digital product development is ‘monolithic’: single platforms, with all your eggs in one basket. Welcome to the new world of composable architecture, with Kyan’s Nick Linnell and Tom Marshall.
  Composable architecture is a phrase we’re hearing more and more in the digital product space. We’ve certainly adopted the methodology (albeit in our own way) at Kyan, and it’s proving a great way of working. Our teams are more nimble, proj
  
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• Home Office launches second phase of 'Enough' campaign

  25-10-2022 12:30 via campaignlive.co.uk
  Created by FCB Inferno, the campaign calls on people to intervene when they witness violence against women.
  
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• Run-up to peak festive season fails to set FMCG sales, rural demand on fast track - Moneycontrol

  25-10-2022 12:12 via news.google.com
  Run-up to peak festive season fails to set FMCG sales, rural demand on fast track  Moneycontrol
  
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• Sky Media seeks partners for adtech innovation push

  25-10-2022 12:01 via campaignlive.co.uk
  Two-day ‘sprint’ event in January to scope out opportunities for new ad products.
  
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• Ad of the Day: Beavertown trips through nautical space in hand-drawn Halloween film

  25-10-2022 12:00
  Brewery’s creative director Nick Dwyer channels Fantasia and Looney Tunes for retelling of Coleridge’s Rime of The Ancient Mariner.
  To mark Halloween, Beavertown Brewery has reimagined Samuel Taylor Coleridge’s eerie poem Rime of The Ancient Mariner with a hand-drawn illustrated ad set in the briny depths of deep space.
  Inspired by Disney’s Fantasia and old-school Looney Tunes cartoons, the short film is a modern take on the 18th-century
  
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• Campaign Brand Leadership and Partnership Awards 2022: winners revealed

  25-10-2022 11:55 via campaignlive.co.uk
  Mediacom and ITV were among the big winners at the inaugural Brand Leadership and Partnership Awards, which took place at the JW Marriott Grosvenor House London on Park Lane.
  
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• OMG lands EMEA media for Kimberly-Clark

  25-10-2022 11:37 via campaignlive.co.uk
  Account moves out of Mindshare after a quarter of a century.
  
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• Client service is not servicing today’s client needs

  25-10-2022 10:10
  Is the entire client service function superfluous? Journey Further’s US chief exec Duncan Smith thinks so – that’s why the agency has no client service team at all.
  As both complexity in the media landscape and the automation of how that media is activated grow at speed, clients’ demands on agencies are outpacing an antiquated agency model.
  At the heart of this is the client service function. Is it fit for purpose today (let alone the future)?
  A desire for change, across
  
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• Branded, paid and organic content: What are the key differences and why do they matter?

  25-10-2022 09:29
  When it comes to creating your content marketing strategy, it’s useful to know the key differences between organic, paid and branded content - and which ones are right for your business. As part of The Drum's Content Marketing in Focus, Gavin Jordan (publishing manager of The Drum’s Open Mic) defines the different kinds of content, along with their advantages and disadvantages.
  We live in a content-obsessed world. Content has never been easier to produce or consume. But for content m
  
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• Christmas 2022: 12 tips for creating an effective organic social media strategy

  25-10-2022 09:15
  When it comes to Christmas, one of the cheaper things brands can do to maximize their success over the period is hone their organic social strategy. For The Drum's Content Marketing in Focus, Honcho's Jade Halstead (marketing manager) and Charlotte Wibrew (organic social media account manager) lay out a Christmas checklist for brands to get the most out of their social channels.
  With consumers on the hunt for the perfect gifts this holiday season, make sure your brand is ready for Chri
  
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• Why interactive content is a vital marketing tool during economic uncertainty

  25-10-2022 09:00
  What can marketers do now that their budgets have been squeezed? It’s  become imperative for marketers to deliver the right content to their audience from the get go. For The Drum's Content Marketing in Focus, Sara R. Moulton (head of content, Playable) writes that interactive content can help marketers drive more concentrated customer engagement and help businesses gain a competitive advantage.
  Consumer budgets are tightening amidst economic uncertainty. And since consumers have less
  
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• Small and mid-sized FMCG brands heading for 'price war' with ... - Marketing Week

  25-10-2022 09:00 via news.google.com
  Small and mid-sized FMCG brands heading for 'price war' with ...  Marketing Week
  
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• Markets halt 7-day rally on profit-booking; RIL, FMCG stocks weigh - Devdiscourse

  25-10-2022 09:00 via news.google.com
  Markets halt 7-day rally on profit-booking; RIL, FMCG stocks weigh  Devdiscourse
  
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• Buy This FMCG Stock For 20% Upside, 1700% Dividend, Ex-Dividend Date 1 Week Away: Sharekhan - Goodreturns

  25-10-2022 09:00 via news.google.com
  Buy This FMCG Stock For 20% Upside, 1700% Dividend, Ex-Dividend Date 1 Week Away: Sharekhan  Goodreturns
  
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• Benchmark indices log 1st loss in last eight days; FMCG, financial shares drag - Times Now

  25-10-2022 09:00 via news.google.com
  Benchmark indices log 1st loss in last eight days; FMCG, financial shares drag  Times Now
  
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• TWE buys majority stake in French winery Chateau Lanessan - Inside FMCG

  25-10-2022 08:00 via news.google.com
  TWE buys majority stake in French winery Chateau Lanessan  Inside FMCG
  
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• Coles expands drone-delivery service into southeast Queensland - Inside FMCG

  25-10-2022 02:57 via news.google.com
  Coles expands drone-delivery service into southeast Queensland  Inside FMCG
  
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• Inflation hits FMCG firms’ margins by 50-200 bps - The New Indian Express

  25-10-2022 02:24 via news.google.com
  Inflation hits FMCG firms’ margins by 50-200 bps  The New Indian Express
  
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