FMCG news

• It's time for Adidas to kick Kanye, and his kicks, to the curb once and for all

  24-10-2022 23:28
  On Adidas homepage they say 'we think about the impact we have on our world.' Well Adidas, it’s time to stop thinking and start acting, writes Aaron Kwittken, founder of KWT Global.
  On the heels of his repeatedly antisemitic, bigoted, hateful statements and erratic behavior, CAA and Balenciaga recently severed ties with Ye, formerly known as Kanye West. Both Twitter and Instagram have restricted Ye’s account, #adidasisgrabage is trending across social media and numerous advocacy
  
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• Newman’s Own offers Paul Newman’s likeness for free, as long as brands use it to help kids

  24-10-2022 23:21
  ‘Newman’s Deal’ allows other brands to use the award-winning actor’s likeness free of royalty charges – if they promise to give away 100% of their profits to children in need.
  Paul Newman decided to use his famous face for good by adorning it to bottles of salad dressing and giving the profits directly to children in need. Fourteen years after his passing, the brand is seeking to get others on board.
  To kick off the 40th anniversary of Newman’s Own, the salad
  
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• Tech investor tells Meta its $100bn metaverse spend is 'super-sized and terrifying'

  24-10-2022 22:33
  Meta’s focus on becoming a leading force in the nascent metaverse has begun to make at least one of its investors uneasy. Here are his suggestions for helping the tech giant 'get its mojo back.'
  In an open letter published earlier today, Brad Gerstner — founder and chief executive of technology investment firm Altimeter Capital — stated that “Meta has drifted into the land of excess — too many people, too many ideas, too little urgency.” 
  The letter,
  
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• YouTube's design refresh explained: 'it's easier on the eyes'

  24-10-2022 22:15
  YouTube is rolling out new video navigation tools and a fresh look.
  YouTube is getting a bit of a makeover. The Google-owned video platform announced today that it is implementing a design refresh and at the same time debuting a handful of new features meant to enhance the user experience.
  The changes – which are being rolled out over the coming weeks to users across the globe – were informed by users’ feedback. "We gathered input from thousands of viewers around the world and
  
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• Third-party cookies: the blind spot you’re not checking

  24-10-2022 20:45
  A critical component of adapting to the cookieless future entails evaluating demand-side platform shortcomings, argues Epsilon’s Mike Feczko. 
  Think back to being a teenager when, a little nervous, you jumped in the driver’s seat of a car for the first time. After the basics – buckling up, adjusting your mirrors, ensuring you have your license – what came next? Checking your blind spot. Always, always check your blind spot.
  It’s not only crucial advice for
  
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• Third-party cookies: the blind spot you're not checking

  24-10-2022 20:45
  A critical component of adapting to the cookieless future entails evaluating demand-side platform shortcomings, argues Epsilon's Mike Feczko. 
  Think back to 16 when, a little nervous, you jumped in the driver's seat of a car for the first time. After the basics – buckling up, adjusting your mirrors, ensuring you have your license – what came next? Checking your blind spot. Always, always check your blind spot.
  It’s not only crucial advice for drivers, but also for business
  
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• Inside the continued success of Steph Curry's NFT drop: ‘You have to be welcomed in’

  24-10-2022 19:26
  When Steph Curry became the best three-point shooter in the history of the NBA, Berlin Cameron decided to mark the event by launching an NFT sneaker. All 2,974 virtual tokens sold in a matter of minutes, and now - even as the NFT industry reels during the ongoing “crypto winter” - the agency is planning on extending the campaign. Here’s a behind-the-scenes look at the project’s continued success.
  In December 2021, Steph Curry of the Golden State Warriors sunk the 2,974th
  
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• Inside Berlin Cameron's successful Steph Curry NFT drop: ‘You have to be welcomed in’

  24-10-2022 19:26
  When Steph Curry became the best three-point shooter in the history of the NBA, Berlin Cameron decided to mark the event by launching an NFT sneaker. All 2,974 virtual tokens sold in a matter of minutes, and now - even as the NFT industry reels during the ongoing “crypto winter” - the agency is planning on extending the campaign. Here’s a behind-the-scenes look at the project’s success.
  In December 2021, Steph Curry of the Golden State Warriors sunk the 2,974th three-poin
  
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• Industry bodies react as Rishi Sunak clinches Tory leadership

  24-10-2022 18:36 via campaignlive.co.uk
  IPA hopes for an end to 'political turmoil that has caused so much damage to the country'.
  
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• ‘Reasons for optimism’: what the industry makes of Rishi Sunak as prime minister

  24-10-2022 17:19
  Rishi Sunak has become the UK’s third prime minister in seven weeks. It is also the third time in seven weeks The Drum has sought industry reaction to another UK leader. Here’s what they said. 
  There seems to be some optimism among industry bodies that Sunak can be a stabilizing force. The markets appear to reflect this optimism, as the pound jumped 0.4% against the US dollar to $1.13 as Sunak’s victory became more likely. 
  Rishi Sunak as prime minister: what it
  
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• Rishi Sunak as prime minister: what his policies mean for your marketing business

  24-10-2022 17:00
  What brands and marketing businesses need to know about new PM’s economic policies and how he intends to reverse the chaos of Liz Truss’s 45-day reign. 
  After Boris Johnson excused himself from the leadership race leaving Penny Mordaunt as Rishi Sunak’s only rival, financial markets have reacted favorably. The pound jumped 0.4% against the US dollar in the early hours of Monday, October 24 to $1.13 and 0.6% against the euro to around €1.15.
  Following confirmation Suna
  
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• UK profit warnings at highest level since start of pandemic

  24-10-2022 16:44
  EY-Parthenon’s report finds that warnings in Q3 from UK-listed companies were up 69% year-on-year.
  86 UK-listed businesses issued profit warnings in the third quarter of 2022 – the highest Q3 performance since the 2008 recession. Consumer-facing companies were predominantly impacted and a majority blamed rising costs, largely driven by a sharp inflation surge. 
  According to EY-Parthenon’s latest Profit Warnings report, the poor performance was often focused on co
  
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• Improving the content experience: introducing AI-enabled 'hyper-personalization'

  24-10-2022 16:30
  If brands aren't relatable, their content won't be either. For The Drum's Content Marketing Deep Dive, Ellie Hanson of digital agency Rawnet explores how AI is changing the content landscape. 
  As we approach the end of the year, it’s a good time to reflect on the success of each marketing strategy and what the industry can expect in the future. Current platforms and social media apps like Instagram, LinkedIn and TikTok have made it possible for businesses to be more personable and rel
  
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• The formula for successful content: creative and performance must work together

  24-10-2022 16:15
  Growth and retention happens when creative and performance marketing join forces, says TrunkBBI’s creative director Stephen Lawlor. For The Drum's Content Marketing Deep Dive, Lawlor breaks down a holistic and measured approach for brands that want to climb the content mountain.
  Capturing your audience in the perfect moment with the perfect content to produce startling results is the ultimate goal of creative content marketing. But the real magic happens when creatives and perfor
  
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• ‘Bored shitless’ of CTV tests, InnovidXP’s Jo Kinsella urges brands to make the leap

  24-10-2022 16:13
  DSP platform Innovid bought TV measurement firm TVSquared earlier this year and birthed the InnovidXP platform. The outspoken Jo Kinsella presides over the new enterprise – we sat down with her to find out what’s holding CTV back.
  “We love creating noise about nothing in this industry,” Kinsella says. “Everyone is talking about testing and learning – how long does this industry take to test and learn? I’ve been in it for 10 years and I’m
  
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• Trainline finds rhythm and choos with Craig David collaboration

  24-10-2022 15:29 via campaignlive.co.uk
  The R&B star is nudging fans to travel by rail in his new song ‘Better Days (I Came by Train)’.
  
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• Craig David pens track about climate crisis for Trainline ad

  24-10-2022 14:30
  The travel ticket app wants people to brag about ditching the car and using the train.
  Trainline has partnered with singer-songwriter Craig David on an original track for its ‘I Came By Train’ campaign. Called Better Days, its lyrics aim to raise awareness of the environmental benefits of rail and encourage people to travel by train. 
  The track features the recognizable vocals of the British R&B singer and is accompanied by an animated video that shows David traveling by tra
  
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• British Heart Foundation creates playlist of songs that aid learning of CPR

  24-10-2022 14:00
  The playlist aims to help save lives.
  The Bee Gees hit Stayin’ Alive helped millions learn CPR after featuring in the famed ad starring Vinnie Jones.
  Now a Spotify playlist of songs with a similar beat has been released to help people learn the technique. 
  The British Heart Foundation (BHF) is instructing first aiders to stay in tune with their inner beat after partnering with Spotify to harness the power of music to teach cardiopulmonary resuscitation (CPR) in just 15
  
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• Sky Media competition opens doors to adtech innovation

  24-10-2022 13:45
  Sky Media is playing its part to foster adtech innovation by hosting an ‘Innovation Sprint’ at its London headquarters.
  Over two days from January 26, the media giant will invite adtech firms through its doors to set out their future advertising solutions as the broadcaster casts its vision to the years ahead.
  Sky is inviting any relevant firm or startup to pitch its solutions ahead of next year’s gathering, with up to five of the best invited to present their ideas to delegate
  
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• BBC Three’s Wreck unveils Fortnite murder mystery mash-up

  24-10-2022 13:29
  Hit BBC Three show Wreck is voyaging from passive to interactive territory by being made available to play within the popular online gaming universe of Fortnite.
  Metaverse specialist Metavision has teamed up with 3D Labs to translate the Euston Films cruise ship-set comedy horror into a gaming experience, inviting brave souls to board the Sacramentum in the company of an unknown assassin disguised by a creepy duck costume.
  The Sacramentum Slasher experience invites players to play detective
  
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• Advertisers scramble for value as media inflation surges across the board

  24-10-2022 13:12
  Advertisers are being urged to double down on transparency and effectiveness to shore up media value amid rampaging inflation across the globe.
  Wherever you turn media inflation is growing uglier, with a 3.6% expected rise across APAC (up from a 2.9% increase a year earlier) pushing the headline global rate up to an eye-watering 5.2% in 2022 – up from 4.5%.
  Leading the inflation pack is North America (6.2%), closely followed by Europe, the Middle East and Africa at 5.9% and Latin Amer
  
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• Direct Line ‘fixer’ Mark Evans to depart after 10 years

  24-10-2022 13:02 via campaignlive.co.uk
  Marketing chief who elevated insurance brand and founded charity Sprintathon to pursue ‘portfolio career’.
  
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• SeatGeek’s first-ever national ad campaign is an energetic homage to sports superfans

  24-10-2022 13:00
  The challenger brand is gunning for a bigger slice of the ticket sales pie with a new campaign created in partnership with Fig.
  Ticketing platform SeatGeek today debuted its first national ad campaign – a playful celebration of the fans who keep the spirit of every sports event alive. 
  The new push includes two 30-second spots that spotlight different superfan archetypes: the guy who high-fives every stranger within his vicinity when something goes well, and the woman with inflatable
  
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• In-housing could be the answer for CMOs working with reduced budgets

  24-10-2022 13:00
  A recent study suggests marketers are dissatisfied with common in-housing set-ups, but Boathouse’s Eve Asbury argues that the strategy will become more relevant in straitened economic circumstances.
  Over the last year plus, marketing budgets have dropped and left CMOs scrambling to make the numbers work. Several factors caused the reduction: the pandemic, supply chain issues, inflation and the great resignation, to name a few. So, as CMOs navigate the new post-pandemic world of s
  
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• Dave’s Hot Chicken urges consumers: ‘Don’t die before you try it’

  24-10-2022 13:00
  The Samuel L Jackson-backed startup has made its national advertising debut – and it’s morbidly hilarious.
  Just five years ago, Dave’s Hot Chicken was a pop-up in an East Hollywood parking lot. Today, now backed by Drake, Samuel L Jackson and Maria Shriver, the fast-growing hot chicken chain has launched its first-ever creative campaign: ‘Don’t die before you try it.’
  Comprising two spots, the creative stands as a cautionary tale for hot chicken lovers everywh
  
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• Samuel L Jackson reprises Nick Fury role for Marvel Snap

  24-10-2022 12:57
  Marvel Snap, a mobile game inspired by the global superhero phenomenon, has surprised fans by inviting Samuel L Jackson to reprise his role as Nick Fury – only to have him fired.
  The headline-grabbing campaign from Mischief @ No Fixed Address fuels anticipation for the glitzy card game, which brings the extended superhero family to life in digital form for your battling pleasure.
  In it Jackson meets his match when informed that he has been replaced on the team by a young Marvel Snap f
  
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• Ad of the Day: Uncommon’s debut British Airways campaign explores why people travel

  24-10-2022 12:50
  In its debut work for British Airways, creative agency Uncommon has developed a month-long campaign that encompasses 500 unique print, digital and outdoor executions, plus over 32 different short films.
  ‘A British Original’ explores the multitude of reasons people travel – whether to reconnect with loved ones, take some time out or immerse themselves in a different culture.
  It features a series of one-off billboards that center around a question travelers are often me
  
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• Gen Z is a journey, not an audience

  24-10-2022 12:40
  A demographic shaped by their experiences and turbulence during some of their most formative years, gen Z has an unrivaled and renewed sense of purpose, as Gunilla Huddleston of data-fueled growth agency Assembly tells The Drum.
  As a purpose-led business, we continue to focus on what moves our people – what they’re passionate about, personally and professionally, and how they want to impact the world around them. While purpose is nothing new to the agency and has been a core pil
  
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• ‘Everything is people’: DRPG’s Dale Parmenter on growth, crisis and succession

  24-10-2022 12:05
  Dale Parmenter is the founder and managing director of media production agency DRPG. We sat down with Parmenter to talk about 42 years at the helm of a growing indie, and his ambitions for what comes next.
  Despite a now-global footprint (with 420 people in offices as dispersed as Atlanta, USA and Cologne, Germany), the heart of media production agency DRPG’s operation is, as it always has been, Worcestershire, UK. It’s where founder Dale Parmenter was born, where he set up the a
  
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• Creature shoots workplace classism 'horror film' for social mobility charity

  24-10-2022 12:01 via campaignlive.co.uk
  The campaign highlights classism in the workplace and encourages employers to measure, report and close their class pay gap.
  
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• Truss resignation: brands get tactical over govt implosion

  24-10-2022 11:50 via campaignlive.co.uk
  Many brands took to social media to post about Truss' disastrous tenure as PM, but others ran tactical ads.
  
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• Why your online fashion ads won’t work with gen Z: a look at campus culture

  24-10-2022 11:35
  Where are students getting their fashion inspiration in 2022? 22-year-old gen Z marketing exec Bea Park argues that the answer to what makes them tick is right in front of our eyes: campuses.
  Student trends are dynamic, evolutionary and iconic, but where are students getting their inspiration right now? What makes us want to jump on trends with the rest of gen Z, or run as fast away from them as we can? And what role does social media play in the relationship between students and fashion?
  There&
  
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• Want to understand luxury brands in 2022? Look to street culture

  24-10-2022 11:30
  Recent luxury brand headlines have been dominated by collaborations that might surprise some, like Gucci x The North Face. But, argues Luke Hodson of youth culture agency Nerds Collective, the history makes these collabs far less surprising.
  Traditional luxury was an unapologetic display of wealth: the alluring combination of craftsmanship, heritage, quality and timelessness.
  Today, the new luxury genetic code has evolved through hybridization with contemporary culture. The kinetic energy drivin
  
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• Netball Australia loses $15m sponsor deal after player protest

  24-10-2022 11:27
  Hancock Prospecting has withdrawn from its $15m sponsorship deal with Netball Australia following a protest by the players.
  The mining company pulled out of the four-year deal stating it would provide four months of support to the organisation “should [Netball Australia] and their players wish to accept it”.
  “Hancock do not wish to add to Netball’s disunity problems, and accordingly, Hancock has advised Netball Australia that it is has withdrawn from its pr
  
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• Australian Lamb Company sold for $400 million - Inside FMCG

  24-10-2022 09:52 via news.google.com
  Australian Lamb Company sold for $400 million  Inside FMCG
  
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• How to create a successful SEO content strategy in 2023

  24-10-2022 09:30
  Brands are prioritizing content more than ever. For The Drum's Content Marketing in Focus, Connor Cohen (SEO & content executive at The Drum) explores why SEO is such a key component of content and how it can be incorporated into a brand's content strategy.
  Content marketing has seen significant growth as brands produce creative content strategies that drive traffic, leads and conversions, while also growing their brand in different countries, through different channels, on different pl
  
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• Activating consumer support for the circular economy, and your brand - Inside FMCG

  24-10-2022 09:08 via news.google.com
  Activating consumer support for the circular economy, and your brand  Inside FMCG
  
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• Shadow banning is silencing crucial content creators – here’s how to get around it

  24-10-2022 09:00
  It’s important for social media platforms to have restrictions in place to protect creators and their audiences – but not to such an extent that it silences the voices that matter. For The Drum's Content Marketing in Focus, Aaron King (senior account director, ITB Worldwide) shares three approaches that could help ensure that sensitive yet educational content doesn’t fall foul of the algorithm.
   
  The beauty of social media and the internet at large is that it gives everyon
  
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• Red Bull owner Dietrich Mateschitz dies aged 78 - Inside FMCG

  24-10-2022 08:10 via news.google.com
  Red Bull owner Dietrich Mateschitz dies aged 78  Inside FMCG
  
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• VMLY&R launches new ‘home for connected brands’, built to reconnect a hybrid world

  24-10-2022 08:00
  VMLY&R has launched its flagship ‘immersive experience space’, The Home of Connected Brands. After an early tour of the space, The Drum sat down with global chief digital officer Debbie Elison to talk about the future of hybrid experience and new modes of connection.
  Today, VMLY&R has unveiled a space dedicated to exploring frontiers in brand technology. Dubbed The Home for Connected Brands, the ‘experience space’ in WPP’s London home, the Sea Containers cam
  
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• Delicious releases new dessert mixes for anniversary - Inside FMCG

  24-10-2022 04:01 via news.google.com
  Delicious releases new dessert mixes for anniversary  Inside FMCG
  
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• Show me the value: Introducing The Drum’s Content Marketing in Focus week

  24-10-2022 02:01
  For The Drum’s Content Marketing in Focus week, we delve into all things content marketing. From current trends, to actionable insights that’ll help you hone your 2023 content strategy, here’s everything you need to know.
  In 1926, tyre company Michelin first released its now-famous restaurant guide. The logic was simple: readers were provided with useful information about France’s restaurants; to visit these restaruants, readers would need a car; if they needed a car, the
  
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