FMCG news

• IPG upgrades full-year outlook despite slowing organic growth

  21-10-2022 20:35 via campaignlive.com
  CEO Philippe Krakowsky said agency network continues to ‘create value’ for clients amidst recession concerns.
  
  Read more

• Grey Poupon responds to Olivia Wilde drama with saucy ‘Don’t Worry Dijon’ mustard jars

  21-10-2022 19:38
  Grey Poupon released 100 limited-edition jars, replete with Wilde's recipe for disaster. 
  Grey Poupon is capitalizing on the online chatter surrounding Olivia Wilde’s infamous salad dressing recipe.
  The ‘Don’t Worry Darling’ director has been the center of a Twitterstorm after her former nanny alleged that a simple salad recipe was the culprit behind a bitter fight that broke out between the star and her ex-fiancé Jason Sudeikis.
  <!-- inArticleBlock -->
  
  Read more

• Future buys lifestyle brand ShortList

  21-10-2022 17:41 via campaignlive.co.uk
  The deal marks a return to Future for editor-in-chief Marc Chacksfield.
  
  Read more

• In pictures: Media Week Awards 2022

  21-10-2022 17:07 via campaignlive.co.uk
  Check out the highlights of last night's ceremony.
  
  Read more

• Advertisement

• Sustainability will fuel the tech trends of 2023

  21-10-2022 16:55
  As we approach 2023, the trends influencing a new era of smart tech come at a tipping point for our industry and the planet’s future. Fresh from consumer electronics show IFA, Mark Terry-Lush of agency Make Honey argues that smart brands increasingly put sustainability front and center.
  Hakan Bulgurlu, chief executive officer of Arçelik and owner of brands including Grundig and Beko, recently emphasized the need for brands to focus on sustainable manufacturing and economics in
  
  Read more

• Who controls the TV remote as sports viewership shifts to streaming?

  21-10-2022 16:39
  Sports ad spend is funneling from linear TV to streaming, presenting new opportunities for both buy-side and sell-side players, writes Standard Media Index's Darrick Li.
  US viewers subscribe to an average of four streaming services, per 2021 data from Deloitte. And it’s not just shows and movies that users are consuming via streaming; sports, too, are airing across multiple platforms to users' enthusiastic consumption. 
  With the 2022-2023 NFL season fully underway, this year will
  
  Read more

• ‘Next election probably lost, so look to one after’: a crisis PR’s advice to Tories

  21-10-2022 16:00
  Crisis expert Kate Hartley recommends that the Conservative party not rush to decide the next leader but take the time to find the right leader.
   
   
   
   
  The shortest-serving PM is a record no one wants to hold. Truss was right to call time on her 44-day tenure. No one minds a course correction to fix a problem, but when you have to U-turn on your entire vision then it’s time to go. She leaves the country in crisis and her party in tatters.
  <!-- inArticleBlo
  
  Read more

• New-business rankings: 21 October 2022

  21-10-2022 15:42 via campaignlive.co.uk
  New Commercial Arts and TBWA\London step into the creative new-business rankings, while Starcom takes top spot for media.
  
  Read more

• Advertisement

• 60% of gen Z have a hustler mindset. This is not the lazy generation

  21-10-2022 15:30
  Generation Z are often on the receiving end of criticism, particularly about lifestyle and work ethic. Laura Lane of The Lab Group defends them, arguing that what drives them is a sense of identity and purpose.
  At Studio Blup, we champion generation Z and place great value on their work ethic, opinions, and attitudes. In fact, it’s a huge part of our agency ethos and we’ve built up our own gen Z audience network called Blup:Gen, who we weave into our creative process and provide oppo
  
  Read more

• Allplants teams up with Uncommon to donate '(Not at) school dinners' to hungry kids

  21-10-2022 14:55 via campaignlive.co.uk
  The scheme has been launched as families across the UK face escalating prices for everything from food to fuel.
  
  Read more

• FMCG giant HUL announces interim dividend of ₹17 per share, fixes record date | Mint - Mint

  21-10-2022 14:42 via news.google.com
  FMCG giant HUL announces interim dividend of ₹17 per share, fixes record date | Mint  Mint
  
  Read more

• Stamma calls out misconceptions around stammering

  21-10-2022 14:27 via campaignlive.co.uk
  The campaign was created by VMLY&R London to mark International Stammering Awareness Day.
  
  Read more

• Diwali 2022: watch all the best ads so far, from Coke, Cadbury and more

  21-10-2022 14:00
  As we get ready to celebrate Diwali, we take the opportunity to recap how brands are marking the occasion this year. 
  One of the major festivals celebrated by Hindu, Jain and Sikh people, Diwali – or the festival of lights – falls on October 24 this year.
  Here, we take a look at some of the best brand campaigns from around the world that celebrate the spirit of the occasion.
  Cadbury: Support the Hawkers Near You by Ogilvy India 
   
   
  In this bri
  
  Read more

• Diwali 2022: watch all the best ads, from Coke, Cadbury and more

  21-10-2022 14:00
  As we get ready to celebrate Diwali, we take the opportunity to recap how brands are marking the occasion this year. 
  One of the major festivals celebrated by Hindu, Jain and Sikh people, Diwali – or the festival of lights – falls on October 24 this year.
  Here, we take a look at some of the best brand campaigns from around the world that celebrate the spirit of the occasion.
  Cadbury: Support the Hawkers Near You by Ogilvy India 
   
   
  In this bri
  
  Read more

• Download The FMCG Global 50 Report - Namnews

  21-10-2022 13:47 via news.google.com
  Download The FMCG Global 50 Report  Namnews
  
  Read more

• Woodford Reserve creates bespoke cinema events for whiskey fans

  21-10-2022 13:24 via campaignlive.co.uk
  Activations will be held in Manchester and London.
  
  Read more

• Lidl, Ryanair, Paddy Power - the brands mocking Liz Truss's resignation

  21-10-2022 13:24 via campaignlive.co.uk
  As the Conservative Party reaches peak chaos with the shortest-serving PM of all time, a handful of playful brands have taken the opportunity to have some fun.
  
  Read more

• Ad of the Day: Peta parodies 70s sci-fi to discourage eating of Octopus

  21-10-2022 13:10
  Animal rights charity employs dark humor in ‘Beware the Octocurse’, Grey London’s first work for the brand.
  ‘Beware the Octocurse’ parodies a retro sci-fi series from the 1970s, opening with a presenter dramatically warning viewers that what they are about to see could disturb them.
  It goes on to show various people who have succumbed to the curse after eating Octopus – one growing tentacles, another developing three hearts, as others display extreme emot
  
  Read more

• Next 15’s bid for M&C Saatchi expected to fail

  21-10-2022 13:00
  Sticking point comes in the form of Vin Murria’s AdvancedAdvT.
  M&C Saatchi shareholders are expected to reject the proposed acquisition of the company by British agency group Next 15. This comes only a few days after the acquisition cleared the regulatory hurdles of convincing the Committee on Foreign Investment in the United States and the Competition and Markets Authority that the deal was viable.
  A release from Next 15 notes that the sticking point comes in the form of Vin
  
  Read more

• Mixologist-crafted canned cocktails launched in three flavours - Inside FMCG

  21-10-2022 12:59 via news.google.com
  Mixologist-crafted canned cocktails launched in three flavours  Inside FMCG
  
  Read more

• Uncommon's first British Airways work takes off

  21-10-2022 12:49 via campaignlive.co.uk
  Campaign arrives a year after Uncommon Creative Studio won the advertising and CRM account, following a shoot-out against incumbent WPP.
  
  Read more

• Coffee brand L'Or teams up with Acast to create 'Secret Podcast Experience'

  21-10-2022 12:41 via campaignlive.co.uk
  Concept developed in conjunction with Havas Media, which also brokered the deal.
  
  Read more

• When consumer loyalty is fragile, nudge, don’t push

  21-10-2022 12:40
  Behavioral science and psychology contain a treasure trove of information for advertisers. Here, Samuel Hughes, senior strategist at Evoke Mind+Matter, runs through 3 cognitive biases every marketer should know.
  During a recession, consumers do not simply ‘trade down’ for cheaper equivalent products across the board, but consumer loyalty does become more fragile as we reevaluate purchasing decisions. Understanding consumer decision-making and behavior in this context is essential. Be
  
  Read more

• ‘Truss led without listening to the details’: Ogilvy’s CFO on what Tories need to do next

  21-10-2022 12:35
  Karla Smith, chief financial officer at Ogilvy UK, weighs in on the prime minister’s departure and lays out how she thinks the Conservative party can turn things around.
  Leadership is about listening. It’s about learning from the past and taking everyone on a journey. Yes, you need to be able to make decisions, but if that is your only modus operandi you are not going to last long. As the last couple of days have shown us.
  The Conservative party members this summer voted fo
  
  Read more

• Steven Bartlett is wrong: gen Z might be the most resilient generation yet

  21-10-2022 12:30
  Jasmine Nash and Sadia Khan of agency Found debunk some popular negative perceptions of generation Z and reflect on how Covid-19 uncertainty has shaped them. 
  The definition of resilience is "the ability to cope mentally or emotionally with a crisis or to return to pre-crisis status quickly". So, it was both wrong and in incredibly poor taste for Steven Bartlett, British entrepreneur and co-founder of Social Chain, to comment on generation Z’s supposed lack of resi
  
  Read more

• Avoiding 'threat actors': the importance of keeping your software up to date

  21-10-2022 12:11
  Cyber security isn’t straightforward, but in that area one thing is simple: keeping software updated to minimize risks. Jan Lucki, head of development at digital agency Rawnet, investigates why updates are worth your while.
  The internet is full of wonders, but it has a dark side that we don’t talk about often enough. Information has value, and threat actors are hiding around every corner. To celebrate 10 years of Cybersecurity Month, we’re diving into the importance of protecti
  
  Read more

• As watchdog orders Meta to sell Giphy, have we seen the last of the gif?

  21-10-2022 11:49
  Billion Dollar Boy’s Ed East dissects the UK competition regulator’s recent ruling and considers whether reintroduction of gifs as a potential ad tool could open up new revenue streams for Giphy.
  Without us really noticing, gifs have been on a slow and secret decline right in front of our eyes – like a reversing Homer Simpson, retreating into a bush. This week’s ruling by the Competition and Markets Authority (CMA) to force Meta to sell gif platform Giphy m
  
  Read more

• Foxtel streaming service Binge announces ad-supported tier

  21-10-2022 10:33
  Foxtel has followed Netflix’s lead and introduced an advertising-supported tier to its streaming TV service Binge.
  From Q1, Binge subscribers will be exposed to up to four minutes of ads per hour. The advertising tier will be added to an existing subscription tier, meaning users wishing to remain ad-free will have to upgrade to a new one.
  Foxtel is yet to reveal the cost of the ad-supported tier. Currently, its lowest level is $10 a month.
  The move follows Netflix’s announcement of i
  
  Read more

• Swedish pastille brand gives voice to ‘Makes People Talk’ slogan with rousing speech

  21-10-2022 10:21
  BBDO Nordics to go all-in with a comedic take on the traditional power speech for Lakerol.
  Swedish pastille brand Lakerol is subverting the motivational speech prevalent in Hollywood movie tropes as it looks to inspire increased candy consumption.
  Drawing from the likes of Mel Gibson’s rallying call to his men as William Wallace in 1995’s Braveheart as well as Russell Crowe’s 2000 turn as former Roman General Maximus in Gladiator, Lakerol gives voice to its &rsqu
  
  Read more

• Why Activision Blizzard prefers to talk about ‘players’ not ‘gamers’

  21-10-2022 09:00
  At the Gaming Upfronts 2022, we hear how sponsorships and partnerships can deliver huge value to brands that consider their gaming-based marketing plan carefully.
  At the IAB UK’s Gaming Upfronts 2022, where this week representatives of some of the largest gaming companies were setting out their stalls for the future of marketing in gaming, there was a recurring theme in many of the announcements. The single most important component of gaming, said the speakers, is its social interactivity
  
  Read more

• Romanian FMCG Aquila Invests Over 220,000 Euro in Photovoltaic Plants With a Total Capacity of 230 KW - Romania-Insider.com

  21-10-2022 09:00 via news.google.com
  Romanian FMCG Aquila Invests Over 220,000 Euro in Photovoltaic Plants With a Total Capacity of 230 KW  Romania-Insider.com
  
  Read more

• It’s time to deploy behavior change campaigns to tackle the climate crisis

  21-10-2022 09:00
  Matt Bourn, director of communications at the Advertising Association (AA), weighs in on why we need to start tackling the climate crisis through communications.
  The responsibility of any communications director is to ride shotgun and be ready to step into a media appearance or speaking opportunity. Often, this happens last minute and you find yourself on national TV or at the sharp end of a journalist interview.
  <!-- inArticleBlock -->
  This April, I found myself appearing in the House of
  
  Read more

• Inflation remains a challenge for FMCG industry: HUL management - Moneycontrol

  21-10-2022 09:00 via news.google.com
  Inflation remains a challenge for FMCG industry: HUL management  Moneycontrol
  
  Read more

• Woolworths unveils new handmade Christmas trifle range - Inside FMCG

  21-10-2022 04:41 via news.google.com
  Woolworths unveils new handmade Christmas trifle range  Inside FMCG
  
  Read more

Follow @FMCGNewsUK on Twitter!